EP 418: Website Design & Conversion 101: 3 Steps to a High-Converting Lead Generation Hub w/ Motivated Leads
Does your website SELL? Does it attract, qualify, and educate prospective sellers so they choose you over other investors? A high-converting website should do exactly that while looking good and generating motivated leads. In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about: The 3 main elements of a high-converting website The very first things you need to edit on your website to ensure it converts visitors into leads The differences between pages for leads from paid ads vs. organic search How to make sure your website converts on mobile, and more. Tune in next week for part 2! Mentioned in this Episode: Get the rest of our site design & conversion content & Carrot.com/Convert. Work with Motivated Leads – Carrot Member? Go here. Work with Motivated Leads – Not a member? Go here. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:18:02 Chad Keller Yeah, I think a lot of it too, has to do with what your traffic sources, if you’re going SEO driven and you’re looking for those organic leads that are coming through Google, then you need to focus more. So on the whole entire website itself, that whole homepage, the story that it’s telling, as you said, Brady as well as the hero section. 00:00:18:02 – 00:00:37:08 Chad Keller The hero section is like what we call the hero section, is that main called action and the form up there, SEO traffic itself is more, as we said, like they’re organic. So the clicking past the ads, so they’re more likely to read through the website and want to go through that story. And it’s a high converting lead at that point. 00:00:42:07 – 00:00:57:07 Brady Winder Hey friends, welcome back to the Characters podcast Meet Care.com, where we help investors and agents, small businesses of freedom in Impact. I’m your host, Brady Winder, and today I have with me Brian and Chad with motivated leads. Welcome back to the podcast, guys. How’s it going? 00:00:57:16 – 00:00:59:01 Bryan Driscoll And thanks, fans. Good seeing you. 00:00:59:08 – 00:01:01:06 Chad Keller There, man. Appreciate it. Yeah, it’s been a while. 00:01:01:16 – 00:01:23:06 Brady Winder Absolutely. It’s always a pleasure to have you guys back on the show. It’s going to be really good stuff today. Today, everyone, we’re talking about website design and conversion month. It’s website design and conversion month accurate. And so go to care.com slash convert to get all our best resources on design and conversion. But we’re talking about this episode is basically going to be your design and conversion 1 to 1. 00:01:23:06 – 00:01:39:03 Brady Winder So if you haven’t set up a website before or maybe you’ve just set up your website, there’s going to be a lot of things you’re probably not thinking about related to design and conversion in there. And if you are thinking about some of the things like how do I customize my website, you might be not looking at them in the right light. 00:01:39:16 – 00:01:59:07 Brady Winder A lot of people usually approach websites from a design first approach, and we’re going to talk about why it might be a little bit different and what ultimately what motivated sellers are looking for when they come to your website. What does that website need to look like to get you more leads and deals? So that’s going to be the subsumed the next episode Part two of Burning Chat. 00:01:59:07 – … Continued