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EP 408: Real Estate Investor SEO 101 + Predictions for 2023 w/ Bryan Sekine

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Want to take advantage of Real Estate Investor SEO for motivated seller leads, but don’t know where to start? We’re breaking down the 3 most important concepts you need to know to start ranking in Google. Bryan the SEO specialist for Carrot.com will be teaching you how to get started as well as sharing insights into where Google is heading in 2023 that you likely haven’t heard about! Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:24:14 Bryan Sekine With the increase of different types of devices that can be used to access the Internet. I think that has really changed the landscape of SEO. So before it was just desktops. Now it’s desktops and phones. Soon it’s going to be desktops, phones, smartwatches, heads up, display glasses, you name it, you can ask. You can even use voice commands now. So you can search for things on Alexa or Siri or the Google assistant. And so I think that that has really shaped how Google does SEO in terms of understanding the context of the question and finding the best possible answer. 00:00:42:14 – 00:01:03:11 Brady Winder Hey, friends, welcome back to the Carrotcast Podcast. I’m your host, Brady Winder, and this is a podcast where we help investors and agents like yourself dial in their online marketing so that you can build businesses of freedom and impact. I’ve got the pleasure of introducing to you today, Bryan, from the Carrot team. Our new search engine optimization specialist is at the title. 00:01:03:22 – 00:01:04:14 Bryan Sekine Yes, it is. 00:01:04:21 – 00:01:06:14 Brady Winder Welcome to the podcast, man. How you doin? 00:01:06:22 – 00:01:12:07 Bryan Sekine I’m doing great. I’m excited to be here and I’m super stoked to get everyone more on the SEO bandwagon. 00:01:12:21 – 00:01:37:01 Brady Winder Absolutely, man. This is going to be a good podcast. I’m really excited about this one because it is SEO month at Carrot. So this is our first podcast of the month. And if you’ve been following us for any amount of time, you know, the SEO is Carrot’s bread and butter. This is what helps us become Carrot. For years we’ve been helping investors and agents all over the country, you know, rank higher in Google so they can get more motivated leads and build trust, build credibility, build authority with people. And so we’ve done a lot of content on Real Estate Investor SEO. So how is this one going to be different? So the thing I want to cover in this is we’re going to try to give you a 10,000 foot view of SEO and simplify what is a very daunting thing, and we’re just going to simplify it and give you actionable steps on where to get started. If you’re just starting out with your SEO, especially being, you know, New Year first January, it’s a great time to start building your SEO as these things are very much worth it, but they take time. And so we’re going to give you some actual steps to get started, but really help you understand why and how SEO works so well. 00:02:13:01 – 00:02:35:07 Brady Winder If you’re looking for the more tactical like courses keyword research and you want to get nerdy and dive into these topics with us, go to Carrot.com/SEO and you can get those more tactical resources linked up on that page. But yeah, we’ll kick it off and we’re going have a good conversation and yeah. 00:02:35:07 – … Continued

SEO News

2024 Google Algorithm Updates 2023 Google Algorithm Updates

Announcing the NEW online Carrot Community (Now Open to All Members!)

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I’m excited to announce Carrot Community is officially available to all members. The Carrot Community is where you can connect and collaborate with thousands of other Carrot members, share your knowledge, and learn best practices from top Carrot members and the Carrot team. Join the Community today! Over the years, our Carrot members have been helping each other close more deals, have faster success in their businesses, grow their SEO rankings more effectively, and get off the marketing hamster wheel dragging them down. It’s happened at live events around the country (“Oh I’m a Carrot member too!”), in Facebook groups, CarrotCamps, BiggerPockets, and anywhere else they could connect. We even work hard to connect members when they have a need in their local market. But heading into 2022, with the impending economic and real estate market shifts… we knew one thing would help investors and agents thrive through these changes vs. just survive. Community. When you’re connected with other like-minded people, learning together, growing together, doing business together, and sharing your wins and struggles… everyone rises together. With almost 8,000 active Carrot members worldwide, we aim to make the Carrot Community the #1 place investors and real estate agents can go to learn and grow their online marketing skills. What is the Carrot Community all about? The Carrot Community is meant to be a place for anything you need to help your business with Carrot: Build Relationships and Network – You can network with other Carrot members, build relationships, and help each other. Strategy and Coaching – You will have a community of like-minded people eager to learn from each other and share their strategies and experiences. You will also have a place for Carrot resources that will ensure you are aware of the latest strategies and are provided with the latest information and resources. Technical Questions and Answers – You can post and ask questions for other members and use your expertise to answer and help others. Direct access to the latest information – This will be your place for all things Carrot. The Carrot Community will have all the latest information and resource links in one place.  Product Feedback – You will have a chance to provide product feedback directly to the Carrot Product Team; no middle man, no thoughts lost.  Events and Webinars – A single spot to learn about upcoming webinars, coaching calls, events, and announcements. Carrot Community is not just another “forum” — it’s an online destination for real people. It provides recognition, support, and connection when our members need it the most. Other benefits include the following: Carrot Community can help eliminate the need to spend hours doing a Google search on a topic that has more than likely been addressed in a community thread. Or better yet, you can receive the answer directly from a community member. Carrot Community comes with a support system. This support may come from providing guidance and feedback or from other members. Either way, one can get the help they are looking for. Carrot Community provides a platform where members can exchange information, giving everyone who participates a voice. Participation from our members will help foster and grow your business, and encouraging participation among the community will help your business strengthen its reputation and credibility. How to access the Carrot Community We’re inviting ALL active Carrot members into the community! There is a well-rounded mix of most of our top-performing Carrot members, newer investors or agents who want an edge, and everything in between. Access the Carrot Community here! Not a Carrot member yet? Join today to unlock all … Continued

Instagram Real Estate Marketing Guide

What you’ll learn: How to create and optimize
your Instagram account to build brand awareness, generate leads, and build trust and credibility with your audience.

The Ultimate Guide to Google Ads for Real Estate Agents

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Looking for leads? Google Ads for real estate agents can be an extremely effective lead generation tool. × × Pay Per Click Report: Are you curious what the most profitable Seller keywords are for a PPC campaign? Get This Free Guide! By targeting potential customers who are already interested in buying or selling a home, agents can save time and money while reaching more clients. However, creating and managing a successful Google Ads campaign takes careful planning and execution. The good news is that we’ve been in the real estate marketing space for a long time at Carrot, and we know what it takes to run great Google Ads, even if you’ve never used PPC advertising before in your life. In this guide, you will learn everything you need about Google Ads that can potentially change your life as it has for 1000s of Carrot members… There are 1.4 million real estate agents in the U.S. Does your website stand out from the rest? Break through the clutter online with Carrot — the real estate website platform built to attract and convert qualified leads. Take a free Real Estate Agent website demo today to see how Carrot can help you grow your business with consistent and predictable lead flow. Google Ads for Real Estate Agents: Steps for Successful Campaigns What is Google Ads for Real Estate? PPC advertising is a form of online marketing in which businesses can pay to display their ads on search engines and other websites. Advertisers only pay when someone clicks on their ad, making it a very effective way to drive traffic to your website. Google Ads is a popular form of PPC advertising, and it’s an excellent way for real estate agents to get their properties in front of potential buyers and attract home sellers to use their services. Here’s an example of how Google Ads appear in search results… Understanding the Basics of Google Ads Google Ads, a cornerstone of online advertising, operates on a pay-per-click (PPC) model, allowing advertisers to reach their target audience effectively. To embark on a successful journey with Google Ads for real estate, it’s crucial to grasp the fundamentals that govern its functionality. 1. Explanation of Google Ads and its Pay-Per-Click (PPC) Model: Google Ads is a robust advertising platform where advertisers bid on specific keywords to have their clickable ads appear in Google’s search results. Unlike traditional advertising, where you pay for ad space regardless of performance, PPC means you only pay when a user clicks on your ad. This model offers a cost-effective way to drive traffic to your real estate listings. 2. Key Terms: Keywords, Ad Groups, Campaigns, and Quality Score: 3. How Google Ads Auction Works: Google Ads employs a dynamic auction system to determine the placement of ads in search results. Here’s a simplified breakdown: Understanding these foundational elements equips real estate professionals with the knowledge to navigate and optimize their Google Ads campaigns effectively. As we delve deeper into the intricacies of real estate advertising on Google Ads, this knowledge will be a valuable guide for creating impactful and cost-efficient campaigns. Why Google Ads for Real Estate? In the dynamic landscape of real estate marketing, leveraging the right platforms can make all the difference. Google Ads emerges as a powerhouse for real estate professionals, offering many advantages that can significantly impact visibility, lead generation, and overall success in the industry. 1. Precision Targeting for a Targeted Audience: Google Ads allows real estate professionals to hone in on a highly specific, targeted audience actively seeking properties. Through the strategic use of keywords, advertisers … Continued

10 Best Real Estate Website Builders for 2025

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Searching for the best real estate website builders for your business? A website is one of the essential marketing tools you can use. If you don’t have a high-converting lead generation website, you’re leaving $1000s on the table. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo You’ve come to the right place, whether you’re an agent or investor.  We’ll review 10 of the best real estate website builders, the elements every successful real estate website needs, and how to choose the perfect website builder for your business.  Table of Contents: Best Real Estate Website Builders CarrotWordPressPlacesterSquarespaceRealGeeks GoDaddySierra InteractiveWixBoomTownIDX Broker Only one thing matters: Performance To Achieve Results. We see websites as a lead generation hub for real estate agents and investors. It would be best to have an online presence to stand out in today’s crowded market. Traditional websites are nothing more than digital business cards. Now imagine a website that… We’ve been in business for nearly a decade, served tens of thousands of real estate professionals nationwide, and generated millions of leads for our members.  So, we know a thing or two about online marketing and web design in the real estate industry.  Stick with us, and we’ll guide you through this process and help you decide which route is best for your business…a website created by a real estate website builder or a customized website. Top Real Estate Website Builders As technology and the real estate industry continue to evolve, web companies are looking at ways to provide new tools and services to support their members. Here, we visit a few of the top real estate website builders for investors and the top real estate website builders for agents in the Industry. Certain real estate website builders can provide incredible opportunities to boost your business. 1. Carrot So now, let’s ask the most critical question: how does Carrot stack up?  Carrot is often considered one of the best real estate website builders due to several key features and advantages: Carrot has a proven track record of converting visitors into leads. If you’re looking for a website builder to help you generate more leads, Carrot is the way to go.  On average, Carrot leads have $13,930.15 in EXTRA profit per deal! Carrot is often regarded as one of the best real estate website builders due to its strong focus on lead generation, SEO optimization, content marketing, mobile responsiveness, community support, customization options, local market targeting, and a reputation for reliability. These features can help real estate professionals effectively market their services and listings and drive lead generation for their businesses. Learn more about our real estate websites… take a demo today! Visit carrot.com 2. WordPress The world’s most popular website builder. 43% of the web is built on WordPress. Bloggers, small businesses, and Fortune 500 companies use WordPress more than all other options combined. It offers thousands of easy‑to‑install add‑ons. Collect leads, create contact forms, automatically back up your site, and more. WordPress is considered one of the best real estate website builders for several compelling reasons: In conclusion, WordPress stands out as one of the best real estate website builders due to its flexibility, SEO capabilities, user-friendliness, mobile responsiveness, and integration with MLS databases. It empowers real estate agents and brokers to create professional, customized websites that effectively showcase their listings and services to potential clients. Visit wordpress.com 3. Placester Placester has been recognized as one of the best real estate website builders for several reasons: In summary, Placester is considered one of the best real estate website builders due … Continued

Real Estate Website Design Ideas | How to Structure Your Site for Marketing Success

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What’s up y’all? So you’re a real estate investor. You’re a wholesaler. You’re a flipper. You might be doing some cold calling, direct mail, but you’re going, “I need to get leads online now.” × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Well, you might not know how to do that, or what you put on the website, what do you say, how do you structure it so it actually performs well for you and you stop losing leads and deals. How can you finally get consistency? Well, we will show in this series how to do that, from start to finish. How to make your website finally perform for you, grow momentum, and get you more deals. So, let’s dive right in. My name is Trevor Mauch. I’m the CEO of Carrot, where we help thousands of real estate investors, and agents generate hundreds of thousands of motivated seller leads online every single year. There are a couple of things I want to go over first because we have a lot of misconceptions about online marketing when it comes to building your website. Do You Need a Website? The first one is, do you even need a website to be a real estate investor? Do you need a website as a wholesaler? Do you need a website as a flipper? As a land investor, do you need a website? I’m going to say right now the answer is no, you don’t need a website to do deals. Now, we have many clients who do deals before they make it over to Carrot. And you can do deals. You can drive for dollars. You can cold call. You can do all kinds of things and get deals. The question is… How many leads and deals are you losing because you don’t have a website or what we call an authority hub, as we’ll teach you in this series? Imagine you put out the direct mail piece. You send your nice, pretty fancy postcard or the letter out to 5,000 addresses. They get it in their mailbox, and they pick it up. What do they do next? Well, the very first thing that a lot of people do in this age of credibility, in this age of, honestly, mistrust, where people are skeptical, they pick it up, and they want to Google you to figure out if you’re legit. They’re going to Google your phone number. They’re going to your company name. They will Google anything identifiable to find you and see if your service is real. Same thing with cold calling. Same thing with text message marketing. Same thing with radio and TV advertising. All offline marketing drives online demand. So if you’re doing offline marketing, you can close deals without it. But I can guarantee you that you’re losing deals because you don’t have a website or the right structured website to win those deals, win those leads, and grow that credibility. All offline marketing creates online demand. Your website can actually help you get a higher ROI from all of your offline marketing. Quick story: Carter Steph, is one of the largest home buyers in America, the largest home buyer in Oklahoma City. And he does a lot of radio and TV advertising. He had a pretty website. It was a custom-developed WordPress website. He was getting some leads through it, but after he switched over to what we’re going to teach you in this series, he showed that he was losing about $20,000 monthly in lost deals … Continued

101 Real Estate Blog Post Topic Ideas to Spark Your Creativity

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Are you having difficulty coming up with great real estate blog post ideas? Generating new blog post topics can be a discouraging task. We have compiled a list of 101 real estate blog ideas you can write about today. × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free As a real estate investor, your job is to gather more motivated sellers and cash buyers so you can do more deals. The more often you do that, the more deals you can do; the more you can automate that process, the easier it becomes for you (and the more you can scale without working yourself to the bone). Marketing your real estate investing business online means competing with other investors for just a few positions on the search engine results pages! And, the higher you appear in search results, the more likely people are to click on YOUR search result and end up on YOUR site. But once they’re on your site, your job isn’t over! You need to convince them to do business with you. That’s where content marketing comes in. Evergreen content is search-optimized content that is continually relevant and stays “fresh” for your target audience over a long period. Evergreen content marketing (done the right way) helps you get in front of more of your prospects online and capture the attention of the people you want to do deals with. Once those people are on your site, marketing builds credibility and authority for you and your business. Done right, evergreen content is perhaps the most significant edge you can get as an investor regarding the web. Blogging remains one of the most potent ways to connect with your audience and drive them to action. The blog ideas you choose to spend your time & resources on are important. Research shows that companies who blog with quality content get 67% more leads than those who don’t publish content. We’ve found that SEO inbound marketing close rates are 2 to 4 times higher on average than outbound selling efforts—making the right real estate blog ideas an investment that pays off big time. We’ve seen our members creating quality content from blogging and other page resources for 10+ years. We’ve learned a thing or two about how to develop content ideas that already have proven demand online for our members. Table of Contents: 101 Real Estate Blog Post Ideas 101 Real Estate Blog Post Ideas By Topic Before diving in, let’s explore some of the most commonly used templates for blog posts: Real Estate Blog Post Ideas for House Buyers Real Estate Blog Post Ideas for Rehabbing And Flipping Real Estate Blog Post Ideas for House Sellers Real Estate Blog Post Ideas for Tenant And Property Management Real Estate Blog Post Ideas for Rent-To-Own Property Real Estate Blog Post Ideas for Foreclosure Real Estate Blog Post Ideas for Real Estate Agents Real Estate Blog Post Ideas for Real Estate Investors Real Estate Blog Post Ideas for Local Market Trends and Analysis Real Estate Blog Post Ideas for Land Buying And Selling Evergreen Marketing For Real Estate Investors Is Misunderstood… When investors first started to understand the power of content marketing, many ran out. They turned on a relentless content marketing “machine” that churned out blog posts hour after hour or were thin pieces of content that lacked any real value or substance for the reader. Investors heard the maxim that “content is king,” so they thought that creating more content would help them elevate to a higher level in search results. Unfortunately, many people chose to put content quantity over content … Continued

The Importance of Excellent Real Estate Agent Bios + 9 Examples

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× × Featured Resource: Free Agent Bio Templates Download for Free Ready to learn how to write a killer real estate agent bio? You’re lucky because we are going over the steps from start to finish. A well-crafted and compelling agent profile can be an invaluable asset when it comes time for clients or potential buyers to research their next property investment. Write with energy and creativity! Why Should You Perfect Your Real Estate Agent Bio? Anyone looking to buy or sell their house wants to know they will work with a real estate agent they can trust. They want to know that the agent they choose has their best interest in mind, will negotiate the best price possible, understands their market, and has a healthy track record of buying and selling homes. Without that – without trust – the prospect will never work with you. And since 70% of buyers and 75% of sellers find their real estate agent by searching the web, it makes sense that your real estate agent bio is vital to growing your business and converting website leads into clients. Your real estate agent bio is where website visitors go to decide if they will work with you. Seem like a tall order? Well, it is. But crafting a real estate agent bio that builds trust and credibility and resonates with your target market isn’t as tricky. It’s just six steps. Here are those steps – each with pertinent examples to illustrate my point. 5 Free Agent Bio Templates How to Write a Winning Real Estate Agent Bio with Examples Step #1: Understand your market This might upset you… But one of the worst things you can do with your real estate agent bio is to copy and paste one of those short personal bio samples online with your name and data plugged into the blanks. The problem is that every market is different. Your market is different from the market that that free template you found online was created for. You need to create a bio (pic and copy) that resonates with your market, not someone else’s. And who knows your market better than, well, you? To get a better understanding of what I mean, read through this bio from Irene Dazzan-Palmer: “For nearly 30 years, Irene Dazzan-Palmer has been hailed as ‘the queen of coastal real estate.’ A consistent top producer in Coldwell Banker’s Malibu Colony office and an Estates Director for Coldwell Banker Previews International, she has amassed nearly $2 billion in career sales and a history of selling some of the nation’s most significant coastal homes alongside her partner and son, Sandro Dazzan. These achievements have helped Irene earn a prestigious membership in the Society of Excellence, Coldwell Banker’s highest honor for the top 1% real estate agents nationwide. Irene’s record listings and sales have been the subject of international attention over the last three decades and span from Forbes and the Wall Street Journal to the Los Angeles Times. She has also been widely recognized in the media as a luxury real estate authority, appearing in national television broadcasts such as NBC’s ‘Today Show’ and prestigious publications like Los Angeles magazine.” Irene has a niché, and she knows what it is. She isn’t afraid to exclude people uninterested in her niché. By doing so, she speaks directly to her market and resonates with those interested in high-ticket coastal homes. So how do you write an amazing bio? Don’t be a generalist. Find your niché and represent it with confidence in your real estate bio. Here is another example of an agent who understands her market: Leslie Woods. (Image Source) … Continued