Search Results for credibility

Want to rank higher on Google EASILY and attract more motivated house seller leads? Today, we delve into the secrets of optimizing your Google Business Profile for real estate investors (FKA Google My Business!) × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo In this video post, we’re diving into the treasure trove of knowledge shared during an exclusive, previously live-recorded session at Carrot Summit. Join Keith Sant of SEO Meets REI and Brady Winder of Carrot.com as they unveil the secrets to optimizing your Google My Business profile. Google Business Profile for Real Estate Investors Unlocking the Power of Google My Business (0:00) Picture this: You could swiftly ascend the Google rankings and easily attract motivated house sellers. Keith’s insightful session began with the crucial significance of optimizing your Google Business Profile. This optimization, Keith emphasized, is a direct route to achieving top rankings. Use Tracking Links (0:30) One of the first optimizations you should do is add a UTM link. With UTMs, you can see how effectively your GBP brings traffic to your website! If you are a Carrot Member, you can use your Campaign Tracking Links to track your conversions by getting the number of clicks and leads from your Google Business Profile. As Keith mentions in the video, “… this Make Appointment button was getting a lot of leads vs. the website button because I was tracking both of them. Tracking using Carrot’s campaign links is super important and very valuable.” Carrot members get unlimited Campaign Tracking Links, so don’t be shy about using them to your advantage! Consistent N.A.P. (1:39) Consistency is the cornerstone of credibility. Keith advocates maintaining a consistent Name, Address, and Phone number (NAP.) across all online platforms. Why? Because trust begins with uniformity in your brand. Your potential customers and search engines are likelier to perceive you as a reliable and legitimate entity. Many real estate investors make the mistake of adding keywords to their Google Business Profile name like “XYZ Company – Cash Home Buyers,” but this is a significant mistake. Don’t do that! Your business name is the first and most crucial part of your NAP. So, it needs to be the same everywhere online. Physical Locations – A Real Address, A Real Advantage (2:20) The allure of a physical address is undeniable. Keith revealed the magic behind having an authentic address rather than relying on a P.O. box or UPS box. A physical address enhances your visibility on Google Maps and elevates your position in local searches. TIP: Having an address in a more densely populated area tends to perform better than a town with a lower population, according to Keith Sant. What should you do if you are new to real estate investing or working at home? You could use Service Areas instead of a physical address, or you could rent an office in a co-working space – just be sure that your office or suite number is added to your address. While Service Areas prevent using NAP, they can still be successful without a physical address. County Vs. City – Mastering Your Service Areas (4:47) Expanding your service areas? Keith’s got you covered. His expert recommendation is to opt for counties over individual cities. This tactical decision broadens your reach, making you a relevant choice for a broader spectrum of potential searches. How does this work? It’s all about incorporated vs. unincorporated addresses. An unincorporated address falls just outside of city limits. So, one way of telling Google that you buy those unincorporated houses is to use … Continued

Have you noticed any changes in your site’s search rankings since the March Google Algorithm Update? SEO experts detected significant tremors in mid-March, indicating another large-scale algorithm update by Google. The search giant confirmed the update’s completion on March 28, leaving website owners and SEO professionals to assess its impact on their online visibility. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo As with any significant core algorithm update, the details – and the effects – haven’t been immediately evident.  Generally, experts have indicated that this was a broad update, targeting all types of content rather than focusing on one particular area.  Additionally, it’s believed that this update wasn’t necessarily a penalty but instead a promotion or reward for great web pages. So, we dove into data from our Keyword Tracking Tool to answer the question: how did Carrot sites fare? First, a little about the data… Carrot’s Keyword Tracking tool has enabled thousands of our customers to track tens of thousands of keywords, resulting in a vast reservoir of SEO data that is one of the most comprehensive in the real estate industry.  We can aggregate this data and paint a picture of what happened on our network before, during, and after these large-scale Google algorithm updates.  This data lets us keep our finger on the pulse regarding what it takes to win with SEO in the real estate industry.  That said, this data represents precisely that – aggregate changes.  It’s important to monitor your own sites to see how algorithm updates impact the pages and search phrases you care about most.   Carrot’s SEO Keyword Tracking tool – the ultimate solution to skyrocket your website’s visibility on search engines and bring more motivated leads to your doorstep! Say goodbye to the hassle of manually tracking your website’s keyword performance and hello to effortless optimization with our user-friendly platform. Our advanced keyword tracking tool monitors your website’s ranking on major search engines and provides valuable insights on how to improve your SEO strategy. With Carrot’s SEO Keyword Tracking tool, you’ll have access to real-time data and metrics that will help you: Don’t let your website get lost in the sea of competitors, start using the keyword tracking tool now! Not a Carrot member yet? Join today and start dominating search engine rankings! Overall, a positive update for Carrot sites.  Less volatility.  More upside. We wanted to look specifically at how Top 10 Rankings fared during and after this update finished rolling out.  Of all URL/keyword combinations tracked through our Keyword Tracking Tool, a little over 40% sit in the Top 10 of Google Search Results. That’s a lot of first-page real estate being claimed by Carrot members! And overall, there were more Top 10 Rankings following this update than there were prior to it. In other words, following Google’s algorithm update, even more of that first-page real estate is being claimed by Carrot sites. % of Tracked Keywords in the Top 10 Unique URLs w/ Top 10 Rankings Pre-Update 40.27% 41.33% Post-Update 3944 4200 After finding that there was a net positive in terms of sites and keywords now sitting in the Top 10, we want to paint a picture of how much volatility occurred.  Were there many rankings turnovers, or are the same sites and keywords ranking in the Top 10 now as before? Overall, this core algorithm update brought much less volatility and more upside than August’s Helpful Content Update. To determine this, we put each URL/keyword combination into one of three groups: A few things immediately stand … Continued