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EP 426: Real Estate Video Marketing: 9 Creative Use Cases, 12+ Topics & 15 Pro Tips to Attract & Convert Leads w/ Josh Culler

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This one is jam-packed! In this podcast all about video marketing for real estate investors, you’ll learn: Creative ways to integrate video into your marketing & follow-up that you likely haven’t tried (with specific apps & tools) The most effective topics for getting motivated seller & buyer leads + how to outline a video fast What gear you don’t need, how to create a video strategy, why audience & demographic matters, and the truth about being comfortable on camera The most common video marketing mistakes made by investors & influencers and a whole lot more. You might want to take notes and listen to this in two parts! Head to Carrot.com/video to get the full playbook & our other resources. Mentioned in this episode: Work with Josh Culler at REI.Video Carrot’s Videopost VidoeAsk TubeBuddy AdobePodcast BombBomb Loom Josh’s first CarrotCast episode from 2020: https://carrot.com/blog/josh-culler-quick-video-marketing-hacks/ Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:18:00 Josh Culler There’s been a lot of interesting changes over the last few years, and even I would say like some changes since the last time I was on the Caracas. Like some really big changes in terms of like video traffic. And I feel like when I was on that first episode with Trevor, we were talking about like why you should take advantage of it. 00:00:18:03 – 00:00:35:00 Josh Culler The time has passed if you’re not doing video now, this is not going to be a very comfortable episode for you. Like it’s it is definitely something where it is the standard, it is the thing that you have to be doing and 2023 and it’s not a case of like, should I or should I not? It’s a yes, automatically. 00:00:35:07 – 00:00:38:07 Josh Culler It was a yes two years ago. 00:00:43:21 – 00:01:06:16 Brady Winder Hey, friends, welcome back to the current cast podcast. I’m your host Brady Winder, and this is the podcast where we help investors build businesses of freedom and impact by dialing in your online marketing. So this month is video month at Video Marketing Month. And so this is probably one of my favorite topics and it’s very relevant right now. 00:01:06:16 – 00:01:29:09 Brady Winder I know any time you’ve heard us talk about video marketing in the past two years, we’re always saying, Oh, it’s more relevant, but that’s because it actually is. It’s increasingly becoming more and more relevant to things that happened this last year that matters As far as video marketing. One of them, it has become a lot more almost necessary in order to rank high in Google. 00:01:29:09 – 00:01:47:20 Brady Winder So pages that are putting videos on their blog posts and on their pages are much more likely to rank. We don’t have an exact percentage, but anywhere between ten and 100% more likely to rank, depending on the topic, the types of posts. Anyways, the SEO benefits just within the last year with the updates of Google made have come up a lot. 00:01:47:20 – 00:02:15:06 Brady Winder And the other thing is I ran a survey every few months, every six months to a year within our audience on how they like to consume content, what topics they’re interested in. Far and away. 80% of our audience this time around wants to consume content through video. And so we’re seeing the same thing for our members customers. For sellers, video content is just more of a standard right now and less and less. 00:02:15:06 – 00:02:32:00 … Continued

EP 422: Getting Better Testimonials: A Practical Guide to Increasing Trust & Conversion

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Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That’s why we’re talking with two of our all-time favorite guests, Beau the closer & Keith the SEO beast to break down: The specific questions that’ll get a house seller to give you a raving review that bust objections How Keith & Beau leverage these testimonials on your website and Google profile to generate more & higher-quality leads How to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more! Whether you’re brand new to real estate investing or you’ve done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible (and profitable) real estate investor. Learn how to make the most of your website at Carrot.com/convert Mentioned in this Episode: Keith Sant’s Carrot site Beau Hollis’ Carrot site Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:04 – 00:00:16:00 Beau Hollis And I have so many my friends. I’ve tried and tried and tried to talk to them. Go to closings. Go to closings. Go to closings, get allies, go for the reviews. And they still don’t have reviews. And they’re trying to run like PPC ads and all this kind of stuff. They’re running all these kind of ads, paid ads with no reviews. 00:00:16:00 – 00:00:22:04 Brady Winder Wasted money. Everybody listen to this. Like, don’t be run on PPC as with no reviews, no credibility, your waste money garbage. 00:00:22:04 – 00:00:37:22 Beau Hollis Stop that. Don’t do it. Go to go to the start going to closings for the next month or two. Bring your cell phone. Have great cameras, by the way. Go there. Take a selfie video with these people or go to their house. If you already bought their house and have a good relationship, say, hey, I know it’s crazy, but would you do a review with me? 00:00:38:05 – 00:00:43:07 Beau Hollis You know, like go, like, spend, spend a little time, do this, invest in it. 00:00:48:16 – 00:01:06:11 Brady Winder Hello, friends. Welcome back to the Care Cast podcast, where James Brady I’m your host and this is the podcast for real estate investors and agents, where we help you build businesses of freedom and impact by dialing in your online marketing. Today I have my friends with me, Mr. Keith Sands, Bo Hollis. Welcome back to the podcast, guys. How’s it going. 00:01:07:15 – 00:01:11:04 Beau Hollis Man? Glad to be on here with all of these guys. 00:01:11:15 – 00:01:13:10 Keith Sant Yeah. Bernie, appreciate you having me back. 00:01:14:20 – 00:01:33:05 Brady Winder Absolutely. It has been a minute. If you guys don’t know, Bo Hollis keeps saying, go to Google and type in carrot. Keith, Bo, whatever. You’re going to find a lot of good content, but these guys have been investing for years are some of the best wholesalers, best investors around and really know their stuff when it comes to it. 00:01:33:05 – 00:01:49:23 Brady Winder So Keith is stronger on the lead generation side and Bo is the closer, but they both do both of those really well. But if you guys want to know how to generate leads through and closed deals, we’ve got a lot of content on both of those. So what are we doing today? It’s website design and conversion month care. 00:01:50:14 – 00:02:15:08 Brady Winder In February. And so we’re talking about how to … Continued

What Makes a High-Converting Real Estate Website? / Ultimate Guide to Website Conversion

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Are you tired of using generic website templates that don’t deliver the results you want? At Carrot, we understand the importance of a high-converting real estate website for investors, and that’s why we’re BIG nerds regarding testing. Over the past decade, we’ve put our website templates through hundreds of rigorous tests to ensure they deliver the best possible results. We know what works and doesn’t, and we’re constantly refining our templates to help you achieve your real estate investment goals. So, if you’re ready to take your website to the next level, come and discover the power of our high-converting real estate templates – you won’t be disappointed! × × Featured Training: Learn To Rank Your Real Estate Website…The Right Way Learn More We’ve tested things like… …and lots more. Sometimes the results are inconclusive. Sometimes they are significant — when that happens, we apply what we learned to our website templates.  In part, our obsession with conversion optimization has made us the #1 website builder for real estate investors. Are you tired of low conversion rates and struggling to generate leads for your business? If so, you’re in luck! In this post, I’ll share what a good conversion rate looks like and provide three powerful techniques to optimize your website for maximum success. Don’t miss out on this opportunity to take your real estate business to the next level. What do we mean by conversion & how much does it matter? When we talk about conversion on a real estate investor website, we’re referring to a website visitor taking a desired action, such as filling out a form. The percentage of website visitors who complete this desired action is known as the conversion rate, which is an important metric for measuring the success of a website in achieving its goals. Understanding your conversion rate is crucial to know how well your real estate investor website performs. It can help you optimize your website to attract more leads, increase engagement, and ultimately, drive greater success for your real estate investment business. The 3 Biggest Factors of a High-converting Real Estate Website Watch this video… “Website Conversion 101” 1. Personalization Structure and appearance The websites that convert take advantage of their web design to pull people in and get them to explore their site. Attractive web design for high-converting websites means: Logo & brand colors for a cohesive look. Logos and brand colors are essential for website conversion rates as they help to create brand recognition and establish trust with visitors. Logos serve as a visual representation of a brand and can help to communicate a company’s message and values instantly. The impact a good website logo can have on conversions can vary greatly depending on various factors, such as your target audience and the website’s overall design. However, it’s generally agreed that having a strong and well-designed logo can positively impact conversions in several ways. A good logo can help to establish brand recognition and credibility, increase brand awareness, and create an emotional connection with visitors. These factors can contribute to higher levels of trust, ultimately leading to increased conversions. Brand colors also play a key role in establishing a company’s identity and creating an emotional connection with consumers. When used consistently across all touchpoints, logos and brand colors can help to build a strong brand image, increase brand awareness and create a sense of reliability and credibility, all of which can contribute to higher conversion rates. Utilizing a logo maker, you can get the effect quite simply. Here are a few examples of quality logos and brand colors. Put … Continued

EP 420: Website Design & Conversion 201: Effective Copywriting, Colors, Forms, Testing & More

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[This is a follow-up to last week’s podcast!] In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about: Listen to Part 1: Website Design & Conversion 101: 3 Steps to a High-Converting Lead Generation Hub Work with Motivated Leads – Carrot Member? Go here. Work with Motivated Leads – Not a member? Go here. Get the rest of our site design & conversion content & Carrot.com/Convert Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:16:04 Motivated Leads When somebody comes to your website, initially people are put off by really long forms. It just looks looks like too much. It’s like, I don’t want to fill out 15 things. It’s going to take me too long. So you can break the form into two or three steps and just ask like the crucial things you need phone number and address. 00:00:17:00 – 00:00:37:00 Motivated Leads Get that up front. Now, you captured that. After they do that, ask all the additional questions. So it looks like it’s easy. And then that second, second step is going to ask like, why do you want to sell? How fast do you want to sell? How much work does your property need? The people that aren’t serious and aren’t motivated are going to leave. 00:00:41:15 – 00:00:58:21 Brady Winder Hey friends, you’re listening to the CarrotCast Podcast by Carrot.com will help investors and agents like yourself build businesses of freedom and impact. I’m your host, Brady Winder, and today have returning guests, triple, quadruple returning guests Brian and Chad of Motivated Leads. Please welcome back to the podcast guys. 00:00:59:06 – 00:01:01:23 Motivated Leads And thanks for having us, man. We appreciate you. Yeah, thanks. 00:01:01:23 – 00:01:20:04 Brady Winder BRADY Yeah, Thanks for coming on. We appreciate you just as much. If you want to hear more about what Brian and Chad do, essentially they help over 400 investors get more motivated seller leads and they do it through SEO and paid ads and they do it really well. We go back and listen to part one of the podcast from last week. 00:01:20:06 – 00:01:37:13 Brady Winder This episode is going to be a sort of a deeper dive into website design and conversion. So we’re going to talk about some of the tests of Brian and Chad around to see if we move this form, if we change this color, if we do this, if we modify the page, is it going to convert better? Is it going to get us more quality, more? 00:01:37:13 – 00:02:00:17 Brady Winder Besides where to talk about some of the psychology of copy and what needs to be on your website to attract motivated seller? But if this is too much for you, go back and listen to part one and then part three later this month is going to be all about testimonials. So anyways, it’s designing conversion month. Go to care.com slash convert to get all the content that we’re talking about and let’s dive in in this episode. 00:02:00:17 – 00:02:34:16 Brady Winder So kind of picking up where we left off, we talked about online sub. So the three things you need to do, you need a personalized website, you need localization, you need credibility on your website. Let’s talk about kind of first the structure of the website. How do you maintain a cohesive look and feel? You know, we talked about Cara out of the box, but I wanted to … Continued

EP 418: Website Design & Conversion 101: 3 Steps to a High-Converting Lead Generation Hub w/ Motivated Leads

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Does your website SELL? Does it attract, qualify, and educate prospective sellers so they choose you over other investors? A high-converting website should do exactly that while looking good and generating motivated leads. In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about: The 3 main elements of a high-converting website The very first things you need to edit on your website to ensure it converts visitors into leads The differences between pages for leads from paid ads vs. organic search How to make sure your website converts on mobile, and more. Tune in next week for part 2! Mentioned in this Episode: Get the rest of our site design & conversion content & Carrot.com/Convert. Work with Motivated Leads – Carrot Member? Go here. Work with Motivated Leads – Not a member? Go here. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:18:02  Chad Keller Yeah, I think a lot of it too, has to do with what your traffic sources, if you’re going SEO driven and you’re looking for those organic leads that are coming through Google, then you need to focus more. So on the whole entire website itself, that whole homepage, the story that it’s telling, as you said, Brady as well as the hero section. 00:00:18:02 – 00:00:37:08  Chad Keller The hero section is like what we call the hero section, is that main called action and the form up there, SEO traffic itself is more, as we said, like they’re organic. So the clicking past the ads, so they’re more likely to read through the website and want to go through that story. And it’s a high converting lead at that point. 00:00:42:07 – 00:00:57:07 Brady Winder Hey friends, welcome back to the Characters podcast Meet Care.com, where we help investors and agents, small businesses of freedom in Impact. I’m your host, Brady Winder, and today I have with me Brian and Chad with motivated leads. Welcome back to the podcast, guys. How’s it going? 00:00:57:16 – 00:00:59:01 Bryan Driscoll And thanks, fans. Good seeing you. 00:00:59:08 – 00:01:01:06  Chad Keller There, man. Appreciate it. Yeah, it’s been a while. 00:01:01:16 – 00:01:23:06 Brady Winder Absolutely. It’s always a pleasure to have you guys back on the show. It’s going to be really good stuff today. Today, everyone, we’re talking about website design and conversion month. It’s website design and conversion month accurate. And so go to care.com slash convert to get all our best resources on design and conversion. But we’re talking about this episode is basically going to be your design and conversion 1 to 1. 00:01:23:06 – 00:01:39:03 Brady Winder So if you haven’t set up a website before or maybe you’ve just set up your website, there’s going to be a lot of things you’re probably not thinking about related to design and conversion in there. And if you are thinking about some of the things like how do I customize my website, you might be not looking at them in the right light. 00:01:39:16 – 00:01:59:07 Brady Winder A lot of people usually approach websites from a design first approach, and we’re going to talk about why it might be a little bit different and what ultimately what motivated sellers are looking for when they come to your website. What does that website need to look like to get you more leads and deals? So that’s going to be the subsumed the next episode Part two of Burning Chat. 00:01:59:07 – … Continued

Concierge Setup Leads

Credibility The first thing you want a site visitor to see is that you are trustworthy, experienced, and have a solution to their unique situation. Highlight at a glance why your potential clients should choose you: testimonials, videos, trust badges from BBB, Facebook, Google, etc. Personalization People want to know who they are working with. Why should they choose to work with you? Introduce yourself with an image. Set yourself apart from your competition by highlighting your expertise, years in the business, and branding. Go even deeper and tell customer stories of how you went above and beyond for a client. Localization Localizing your site has the unique ability to, by itself, add credibility. Make it clear that you aren’t a big corporation taking advantage of someone in a dire situation. You care and know about the community and will help walk your client through this stressful point in their life. Work with us to ensure your high-performance site attracts and converts the right audience, and creates a differentiated customer experience that gives you the edge over the competition. Site With Minimum Resources Stats: Fully Built Site Stats: Personalized Branding High-Level Strategy Credibility Boosting Localized Lead Capture Re-Written Content Technical Integrations *Timelines: Our goal is to get your Concierge Setup completed in 30 days (approximate timelines) to get your business on the road to success! In order for us to keep the project on track, we will need time commitment from you during the process. It’s understandable that life and business get busy but we’d like you to get the most out of this Concierge purchase, so please take the time commitments into consideration before purchasing. *Member Expectations: Our designers are awesome and know how to spin up a site design that looks fresh and unique, but since this site is representing your business, we’d like YOU to be a part of the process! We ask that you be available to devote time to review the mockup design within 48 hours of receiving it and give feedback on elements such as colors, pictures, icons, and layout. We ask that you be available to devote an hour or two to review the updated content within 4 days of receiving it to request any changes you might want to be made to the tone of voice or the company information (don’t worry, we’ve got SEO covered!). If you are unable to meet these expectations, timelines will be extended. More Concierge Site Examples

Study Shows Carrot Websites Dominate Rankings For “Sell My House Fast”…

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Do you know… SEO has 2x-3x higher conversion over other online marketing channels? If you’re in the market for the most motivated leads, look no further than SEO. Search engine optimization is a powerful tool that helps real estate agents and investors improve their online visibility and ranking in search engine results. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The question is, who’s ranking/winning? We recently surveyed the top 225 markets in the United States to see which companies rank on the first page of Google for one of the most competitive search terms… “sell my house fast [insert city].” In fact, according to Google’s keyword planner, “sell my house fast [insert city]” was searched 12,100 times per month in the United States in 2022. That’s also a 50% increase over 2021. It’s no secret that ranking on the first page of Google is crucial for businesses that want to attract qualified leads and drive conversions. With so many companies vying for a top spot, we wanted to see which successfully achieved page-one rankings for this highly competitive search term. The results of our study were fascinating, and we’re excited to share them with you. Keep reading to discover which companies, including Carrot, came out on top and how they achieved such impressive results. The Results Carrot websites rank #1 for “sell my house fast” in 132 out of 225 cities Carrot websites ranked in the top 3 positions 382 times within the 225 markets That’s 98% more times than the nearest competitor See the full results of the study here. Top Two Performers… Carrot vs. Custom WordPress Carrot and custom WordPress sites are popular for building and hosting a website, but they offer different features, advanced tools, and pricing plans. Carrot is known for its user-friendly interface, performance, and affordable pricing, while WordPress offers a broader range of theme options for building a website. Both providers offer options to choose from and include basic SEO tools. Carrot is an excellent choice for a more hands-off and cost-effective solution. At the same time, custom WordPress sites are more suited for businesses with more time and budget to learn how to create and manage a website. Quick Comparison Chart… And Pricing Comparison Chart… Also… Carrot template’s mobile performance scores are 60.01% higher than custom WordPress sites we tested. Learn more about Carrot’s performance and how our members report a 7x higher lead-to-deal conversion and an increase of $13,932 profit per deal while gaining consistency and predictability in their online leads. Keith Sant… how he got to the top ranking in Seattle “That 3 leads per day training paid off! Yesterday was my first 5 organic lead day! 2 SEO leads 1 Google My business lead, and 1 buyer lead. I’m so pumped and not slowing down.” – Keith Sant, Seattle, Kind House Buyers Here’s how it looks… Google search “sell my house fast Seattle”… Carrot website ranking #1… Motivated seller lands on Kind House Buyers Carrot website… Organic SEO Leads grow… The importance of ranking first in search engine results and how it can benefit your business For several reasons, ranking first in search engine results can greatly benefit your real estate business. In a recent study, Backlinko reported the #1 result in Google has a CTR (click-through-rate) of 27.6%. Ranking first in search results can lead to an increase in traffic to a website. When users search for a particular keyword or phrase, the top-ranked results are typically the ones they click on first. As a result, a top-ranking … Continued

EP 408: Real Estate Investor SEO 101 + Predictions for 2023 w/ Bryan Sekine

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Want to take advantage of Real Estate Investor SEO for motivated seller leads, but don’t know where to start? We’re breaking down the 3 most important concepts you need to know to start ranking in Google. Bryan the SEO specialist for Carrot.com will be teaching you how to get started as well as sharing insights into where Google is heading in 2023 that you likely haven’t heard about! Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:24:14 Bryan Sekine With the increase of different types of devices that can be used to access the Internet. I think that has really changed the landscape of SEO. So before it was just desktops. Now it’s desktops and phones. Soon it’s going to be desktops, phones, smartwatches, heads up, display glasses, you name it, you can ask. You can even use voice commands now. So you can search for things on Alexa or Siri or the Google assistant. And so I think that that has really shaped how Google does SEO in terms of understanding the context of the question and finding the best possible answer. 00:00:42:14 – 00:01:03:11 Brady Winder Hey, friends, welcome back to the Carrotcast Podcast. I’m your host, Brady Winder, and this is a podcast where we help investors and agents like yourself dial in their online marketing so that you can build businesses of freedom and impact. I’ve got the pleasure of introducing to you today, Bryan, from the Carrot team. Our new search engine optimization specialist is at the title. 00:01:03:22 – 00:01:04:14 Bryan Sekine Yes, it is. 00:01:04:21 – 00:01:06:14 Brady Winder Welcome to the podcast, man. How you doin? 00:01:06:22 – 00:01:12:07 Bryan Sekine I’m doing great. I’m excited to be here and I’m super stoked to get everyone more on the SEO bandwagon. 00:01:12:21 – 00:01:37:01 Brady Winder Absolutely, man. This is going to be a good podcast. I’m really excited about this one because it is SEO month at Carrot. So this is our first podcast of the month. And if you’ve been following us for any amount of time, you know, the SEO is Carrot’s bread and butter. This is what helps us become Carrot. For years we’ve been helping investors and agents all over the country, you know, rank higher in Google so they can get more motivated leads and build trust, build credibility, build authority with people. And so we’ve done a lot of content on Real Estate Investor SEO. So how is this one going to be different? So the thing I want to cover in this is we’re going to try to give you a 10,000 foot view of SEO and simplify what is a very daunting thing, and we’re just going to simplify it and give you actionable steps on where to get started. If you’re just starting out with your SEO, especially being, you know, New Year first January, it’s a great time to start building your SEO as these things are very much worth it, but they take time. And so we’re going to give you some actual steps to get started, but really help you understand why and how SEO works so well. 00:02:13:01 – 00:02:35:07 Brady Winder If you’re looking for the more tactical like courses keyword research and you want to get nerdy and dive into these topics with us, go to Carrot.com/SEO and you can get those more tactical resources linked up on that page. But yeah, we’ll kick it off and we’re going have a good conversation and yeah. 00:02:35:07 – … Continued

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