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How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot Keith Sant was once stuck in the grind of chasing cold leads, pouring countless hours into old-school marketing methods that weren’t delivering quality leads. Today, he closes 2-4 high-value real estate deals every month, generating six-figure revenue from quality Carrot leads. By shifting his focus to Evergreen Marketing and mastering SEO with Carrot, he’s transformed his business, reduced his workload, and finally focused on the quality leads that drive real growth. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Here’s how Keith overhauled his business – with Carrot at the center of it. Closing 1 in 15 Leads vs chasing 35 leads per deal < 90 Day Closings vs. 6-12 months before Carrot $24,750 Avg Profit per deal, at 2 deals per month Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Keith Was Reliant on Offline Marketing that Generated Low-Quality Leads, Wasting His Valuable Time He was at his wit’s end. As a real estate investor, he poured long days and late nights into traditional marketing—cold calling, text-blasting, anything to bring in potential leads. But it was exhausting, and the results were rarely worth the effort. “I was burnt out,” Keith says. “I was talking to people who weren’t ready to sell, and I felt like I was spinning my wheels.” He knew there had to be a better way to reach motivated sellers. Like many wholesalers, he was spending too much energy chasing leads who weren’t serious about selling. He wanted a way to attract people who were ready to make a decision and get off the marketing Hamsterwheel – for good. The Solution: Generating a Stream of Quality, Inbound Leads with Carrot One of Keith’s first leads through Carrot was a call he’ll never forget. It was a seller who had reached the end of their rope—desperate to sell quickly and willing to offer owner financing just to get the deal done. Keith stepped in and made it happen, closing the deal with ease. “That was a $100,000 deal,” he recalls, the excitement still fresh in his voice. “It was incredible. Here was someone who needed real help, and I had the solution they were looking for. This was what I’d been missing.” It was this win that solidified Carrot’s value for Keith. The $100,000 deal didn’t just mark a financial gain—it was the turning point where Keith realized he could genuinely help people in need while building a successful business. Keith’s Success Steps: How He Transformed His Business and His Life Keith’s journey wasn’t just about getting a website online; it was about creating an online presence that brought him motivated sellers who needed his help. Here’s how he made the shift, one step at a time: The Result: Keith is Closing High-Value Deals, Consistently Keith’s journey is a testament to the power of pivoting when you need change. “If I could go back, I’d tell myself to take this leap sooner,” he says. “Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted.” Our Follow Up Q&A How has Carrot changed your day-to-day life? Keith: “Carrot has changed everything about my day-to-day. I’m not cold-calling or pestering people anymore. Now, when people reach out to me, they’re truly ready to sell. I’m … Continued

From $20k in Debt to Six Figure Profits: A Deep Dive into Tyler Ford’s Journey Tyler Ford generates nearly six figures monthly by closing just 2-4 real estate deals and credits mastering SEO and targeted lead generation as the key tools that helped him scale his business while working smarter, not harder.This is how he does it Closing 2-4 Deals Per Month $20-$30k Profit Per Deal Targeted Lead Gen Through SEO Mastery The Challenge: $20,000 in Debt and Struggling to Generate Qualified Leads Tyler Ford started his real estate career using traditional marketing strategies but quickly realized they weren’t yielding the results he needed. I was spending a lot of time on tactics that weren’t bringing in the right leads. I needed a smarter way to grow. Despite his efforts, Tyler’s website and high Google rankings weren’t converting into profitable deals. He recognized that most real estate agents were overlooking off-market opportunities and needed a more targeted approach. I could drive traffic to my site, but without the right leads, it wasn’t translating into sales. I had to rethink my entire strategy. What was missing? Tyler realized that focusing on traditional methods wasn’t enough—he needed to attract motivated sellers specifically looking for off-market deals. Tyler pivoted his strategy toward mastering SEO and targeted lead generation, which allowed him to scale his business and close more profitable deals. To grow his real estate business early on, Tyler Ford relied on traditional marketing methods but struggled to see meaningful results. When you’re using outdated strategies, it feels like you’re working hard but not getting anywhere—one month you close a deal, but the next, the leads dry up. And while you might have some visibility online, it’s not converting into profitable deals. It felt like I was doing all this work, but I wasn’t seeing consistent returns, and there was little I could do to change that with my current approach. The Solution: Master SEO and Targeted Lead Generation Then Tyler came across a Carrot webinar where Carrot CEO Trevor Mauch discussed the power of SEO and online lead generation. I immediately thought, “This is what I’ve been missing.” I wanted to attract qualified leads directly to my business, not rely on outdated methods. I saw how focusing on SEO could completely transform my approach, and once I understood the impact, it was an easy decision to dive in. Tyler got to work mastering his SEO Approach and saw immediate results in generating quality traffic that turned into a consistent pipeline of highly motivated leads. The Strategies: Tyler’s 8 Steps for Success 1. Complete Online Presence Overhaul Tyler realized that having a website alone wasn’t enough. Even with good Google rankings, his old website wasn’t converting qualified leads. It’s like having a storefront on a busy street with locked doors and the lights off, making it impossible for potential customers to see what you have to offer. 2. Focus on One Thing: Master SEO Tyler knew he needed to master one aspect of marketing instead of spreading himself too thin. He chose search engine optimization (SEO) because it would have the biggest impact on his online visibility. Rather than trying to learn multiple marketing tactics at once, he became a master of laser-targeted SEO. 3. Laser-Targeted SEO SEO wasn’t just about attracting any traffic but about specifically targeting motivated house sellers actively searching for his services. Through meticulous keyword research, Tyler uncovered the “digital fingerprints” left by his target audience, optimizing his website to appear at the top of relevant search results. 4. Hyper-Relevant Local Content Tyler didn’t just throw any real estate … Continued

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis How SimplySold has achieved a $40,000 per deal business using Carrot. The company is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online. Snapshot: Beau Hollis is the founder of SimplySold in Louisville, Kentucky. He’s been investing in houses for the past 7 years. Currently, the majority of his business involves acquisitions that he does himself. He also has an acquisitions person and a full-time videographer. It’s a low-key, small operation, but it has a high intention, and they go aggressively after deals. “You know, I spend my time and effort and energy to do this business to provide for my family, not only money but years of my life, getting this up and going to have it, work is worth, the journey is not in vain.” From Beau’s Carrot leads, his average profit per deal is nearly $40,000. He’s done $400,000 in assignments in his Carrot site alone in the last six months. Before using Carrot, he had no online presence and no experience in building websites. “I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me. Obviously, people cannot find you, people have no clue who you are, they can’t find your business, they don’t know if you’re in business at all, and so if they can’t find you, they can’t do business with you. So you have no lead flow inbound from a website.” At first, his vision was to dominate the outbound marketing space, whether it was cold calling, texting, or other things. However, the lifespan of somebody doing outbound marketing all the time is limited. “I have come from a background of sales, and I understand that you’re gonna do this one thing all the time, whether it’s cold calling or texting or putting out bandit signs, and there’s a lifespan to that.” Outbound versus inbound leads are two things that are drastically different. Outbound leads are when you’re seeking out someone. A lot of work, effort, and energy is going into it before you even think about reaching out to the person. Inbound marketing, or evergreen marketing, is a completely different mindset. You optimize your website with content: videos, blog posts, and testimonials. Inbound offers a whole other world. People are seeking you out. The challenge: Creating the path to the world of inbound marketing This is a business to close deals. Serious real estate agents and investors want to make Evergreen inbound marketing a real avenue, not just a little street but a highway. Evergreen inbound marketing takes a plan and plenty of patience. It takes a lot of video work on YouTube and on-page SEO with keywords and good content for high rankings. “My expectation was that I’m just going to turn it on, get it up and live and then it would just bring in the people just saying, please take my house, that’s why I thought it was at the beginning when I first got, I just got it up and I just had, I just had it out there, I didn’t do any kind of optimization. I did zero, absolutely zero customization to the website.” His website had been just sitting there for a long time. Years. Then Beau had a conversation with Trevor to get the ball rolling. He started implementing on his website and using the tools Carrot provides our members. Keyword tracking, campaign tracking, video postings… and over time and hard … Continued