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Videos Increase Website Conversion Rates Up to 56% — Here’s How to Get Started

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Video content is the best way to boost motivated leads without requiring any extra website traffic. This article explains why video is a game-changer for website conversion, and shares practical tips to get the right video content on your website! Key Takeaways If you want to increase your website conversion rate and number of motivated leads, read on to discover how to quickly add videos to your site. Table of Contents The Data Behind Why Video Matters The 5 Types of Videos Your Website Needs How to Produce Videos, Easily Where to Put Videos on Your Website Conclusion: Make 2025 the Year of Video Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The Data Behind Why Video Matters Online video consumption is estimated to hit four hours per day in 2025, according to Oberlo. When sellers do their research on who to work with, they don’t just like to gather information via video, they expect it! That’s why it only makes sense that your website should include videos. It’s not just a matter of giving web visitors information in a format they prefer. Having videos on your website can dramatically improve your lead conversation rate (how many website visitors turn into leads). Based on recent data analyzed by Carrot, when a web visitor starts watching a video, their chances of converting to a lead increase 24% (over visitors who don’t watch videos). Visitors who watch an entire video have a 56% better chance of converting! Adding videos to your website also helps with SEO. Google places a lot of weight on “high quality” content that it believes will help users answer their questions and find valuable information. Since today’s users like to watch videos, Google likes when videos are available to answer their search queries. Answering common questions or covering popular topics lets you capture that search traffic more easily. As people watch videos on your site, they’re also inherently spending more time on the page. Google also views this as a positive indicator that your content (and by extension, your website as a whole) is valuable, which can positively impact your domain authority and search rankings. The 5 types of videos your website needs Videos are a great way to answer common questions, highlight your experience, and put visitors at ease about working with you. Think of video as your chance to be “face to face” before you ever meet a lead. You likely get some of your best deals by networking, so bring that same personality and energy online with video! Here are the most important videos to make for your website. Note: If you’re new to video, get our free Video Marketing Playbook for R.E. Investors for ideas, scripts, and easy steps to recording! 1. “About ” Video Who are you? What’s your experience? Why should people work with you? Make a short video introducing yourself and let people get to know you so they feel comfortable reaching out.  Here’s a video that walks you through creating an “About us” video as a real estate investor or agent: 2. Working with [Your Company Name] Video A “How it Works” video can put potential leads at ease by detailing what it’s like working with you. How does the process work? What steps can they expect? What objections might they have? 3. Customer Testimonials Video testimonials from happy clients talking about what it’s like working with you and how pleased they are with the results are great on websites. Website visitors may be skeptical of a written quote, but watching people talk about … Continued

Benchmark Report 2025

With limited budgets and stiff competition in real estate investing, knowing which lead generation avenues work best, what type of return you can expect, and how you compare to your peers is valuable information. Many general benchmark reports exist, but they’re really only helpful if you benchmark within your specific industry. Carrot has been hosting real estate investor websites for wholesalers, flippers, and beyond since 2013, putting us in the unique position of having 10+ years of data and insights. This Real Estate Investing: State of Marketing 2025 report from Carrot sets the benchmark for real estate investors to gauge the success of their website, SEO, PPC, and other marketing efforts and plan goals for 2025. Methodology For this report, we analyzed 2024 data from 6,303 real estate investor websites hosted by Carrot. To ensure websites were mature enough to generate consistent traffic and leads, we only analyzed sites created before July 1, 2023. Motivated Leads, a digital marketing agency specializing in online advertising for real estate investors, provided paid advertising data and insights, analyzing spending and conversion trends from the accounts they manage. We also surveyed 90 real estate investing professionals — both Carrot members and non-Carrot members — with a range of experience to get a broader sense of marketing strategies going into 2025. This survey provides insights that data alone can’t capture, such as budgets, planned strategy changes from 2024 into 2025, and the success of offline lead generation tactics. Investors of all experience levels and a variety of real estate investment specialties responded. Top Takeaways Insights from Real Estate Investors Top Takeaway: The majority of real estate investors plan to increase their marketing budgets and time spent on marketing. Are you ready to keep up? In 2025 you should have a website and CRM at the bare minimum. For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change as we go into 2025 though, as an impressive 71% of investors plan on increasing their marketing time this year. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find marketing strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solution options, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common solutions are a CRM and website. Investing in a real estate CRM is a smart move going into 2025 to keep all leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. These tools support a range of lead generation strategies. The average investor works with three strategies, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics are required for a successful investment business. While referrals and networking are the No. 1 source of leads for many investors, … Continued

Listen to the Carrot Podcast

Listen to the Evergreen Marketing Podcast on your favorite platform Listen to the Entrepreneur Freedom Formula on your favorite platform

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month Investor/Agent Mike Wall turned his real estate investing side hustle into a steady business, closing 3-4 deals monthly with an average profit of $25,000 per deal by focusing on high-quality lead sources that saved him time & energy. Here’s how he did it. Closing 3-4 Deals Per Month at ~100k/mo Profit $25k Profit Per Deal On average, at 3-4 deals per month $4,000 Per month Marketing spend (PPC + Carrot) Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Chasing Unmotivated Leads & Overspending on Marketing Mike was a real estate agent with a brokerage of 20 agents, doing 300 deals per year, who dabbled as an investor but decided to get serious about it. It only took a few months into investing to get tired of chasing down un-motivated leads and competing against other investors for the same lead lists — cold calling, direct mail, text blasting, etc. He was spending time chasing dead leads and blowing his marketing budget without closing deals. Before Carrot, Mike paid $7k for two custom websites and spent $5k/month on offline marketing but was hardly getting any visits to his website and had ZERO leads. He’d wasted money and wasn’t standing out. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot: The Solution: Mike’s “AHA!” Moment – Finding Carrot & Dominating Google When Mike realized the most motivated leads were searching on Google, he started researching which website builder to go with. The AHA moment was when Mike was Googling “we buy houses” in competitive markets and found Carrot sites were the ones ranking. He noticed Carrot laid out a path for creating an inbound flow of leads like he was searching for – and that a Carrot site was the “hub” to send all your marketing to so it converts better. Step 1 was getting a Carrot site launched and doing the initial work to optimize it for SEO. Mike knew that SEO results take diligence and time, so to get leads immediately, he began sending Google Ads/PPC traffic to his new site. Step 2 was logging into his Carrot site and using tools like the one-click Location pages, and Automated Credibility Posts, along with the AI rewrite tool to pump out content that would rank well in Google. He made sure to save time by following Carrots training and guidance every step of the way. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 427 Total Leads from Dec 2023 – Jan 2024 Mike’s 6-Month Plan to Generate Consistent Inbound Leads Month 1 – January 2024: Months 2-3: I couldn’t survive without the SEO Tools…I love the SEO & content tools, but it’s more about combining everything. Months 4-6: Months 6-12 The Result: Mike’s Path to $100k/Mo in Deals After 1 year with Carrot, Mike is averaging $75k-$100k profits per month (that’s 3-4 deals per month at $25k average profit per deal!) – All but two of the deals he closed this year were from SEO & Google Ads to his Carrot site, and those two were referrals from Carrot deals! BEFORE Carrot: (January 2024): AFTER Carrot (January 2025):

Carrot CRM Annual Pricing

Carrot real estate CRM pricing — save with an annual plan! Plans for all real estate investors — from getting started to growing to scaling a large team. Looking for a website? See Carrot Web Pricing → Essential $59/mo billed annually @ $703/year Perfect for: Dedicated real estate investors who want tools to grow their business. Most Popular Scale $152/mo billed annually @ $1,825/year Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Everything in Essential and… Team $297/mo billed annually @ $3,559/year Perfect for: Full-time investment teams who need a top-of-the-line real estate CRM. Everything in Scale and… × Free Carrot CRM $0/mo billed annually @ $0/year Just getting started? You still deserve a proper CRM built for real estate investing. Carrot offers a completely free CRM (no “free trial,” just free!) that gives you the tools you need to get started and be successful. Full Carrot CRM Feature Comparison Free Essential Scale Team Free Perfect for: Beginner real estate investors or those only doing a few deals a year. Join Now Essential Perfect for: Dedicated real estate investors who want tools to grow their business. Join Now Scale Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Join Now Team Perfect for: Full-time investors with built-out teams who need a top-of-the-line CRM tailored to real estate. Join Now $0/mo $59/mo $152/mo $297/mo Users 1 User 3 Users 5 Users 10 Users Integrations Zapier Zapier and Integration Specialist Zapier and Integration Specialist Zapier and Integration Specialist Support Online Help Center Personal Support Priority Support Priority Support Setup Guidance — Group Onboarding One-on-One Onboarding Enhanced One-on-One Onboarding Notifications Email Only Text and Email Text and Email Text and Email Texting Emailing AI Autonomous Lead Manager — Available Available Available AI Lead Scoring — Available Available Available AI Opportunity Summaries — Available Available Available Campaign Autoresponders — — Inbound Call Popups — — Sequence Templates 3 Sequence Templates 8 Sequence Templates 15 Sequence Templates Unlimited Sequence Templates Property Data 5 property reports a month 50 property reports a month 100 property reports a month 200 property reports a month Contracts — 5 electronic signature sends a month 20 electronic signature sends a month 50 electronic signature sends a month Groups — — KPIs Basic KPIs Enhanced KPIs Enhanced KPIs, Mini Dashboard, and My Scorecard Enhanced KPIs, Mini Dashboard, My Scorecard, and Employee Scorecard Guest Access — Resurfacing — — Workflows — — Saved Views — — External Sending — — — Restricted Users — — — Weighted Round Robin — — — Answers to Common Questions Is the free account a limited-time trial? No! The free account is free for however long you need it! Only pay when you need more users or features. Does Carrot CRM come with a website? You can get Carrot CRM with or without a website. Want to add a website? Select your Carrot subscription then simply add Carrot CRM from inside your Carrot account. If you have another website, you can connect those leads to Carrot CRM with a Zapier integration. (Carrot leads are automatically integrated into Carrot CRM.) How do I get non-web leads into Carrot CRM? If the leads come from another online source, you can connect that source to Carrot CRM with a Zapier integration. You can also upload a list of qualified offline leads. Are there setup fees? No! Carrot CRM does not have any setup fees. Carrot Free CRM is easy to set up yourself and the Essential, Scale and Team plans come with included setup support. How … Continued

Carrot CRM Pricing

Carrot real estate CRM pricing Plans for all real estate investors — from getting started to growing to scaling a large team. Looking for a website? See Carrot Web Pricing → Essential $69/mo Perfect for: Dedicated real estate investors who want tools to grow their business. AI features• Pay-per-useage AI Lead Scoring, Autonomous Lead Manager, and Opportunity Summaries Most Popular Scale $179/mo Perfect for: Small teams that need deeper insights into their lead flows and closed deals. AI features• Pay-per-useage AI Lead Scoring, Autonomous Lead Manager, and Opportunity Summaries Everything in Essential and… Team $349/mo Perfect for: Full-time investment teams who need a top-of-the-line real estate CRM. AI features• Pay-per-useage AI Lead Scoring, Autonomous Lead Manager, and Opportunity Summaries Everything in Scale and… × Free CarrotCRM $0/mo Just getting started? Keep expenses down and start with a powerful and robust CRM that grows with you. 1 user, 3 sequence templates, 5 property reports/mo, manage all of your leads in one place. Full CarrotCRM Feature Comparison Free Essential Scale Team Free Perfect for: Beginner real estate investors or those only doing a few deals a year. Join Now Essential Perfect for: Dedicated real estate investors who want tools to grow their business. Join Now Scale Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Join Now Team Perfect for: Full-time investors with built-out teams who need a top-of-the-line CRM tailored to real estate. Join Now $0/mo $69/mo $179/mo $349/mo Users 1 User 3 Users 5 Users 10 Users Integrations Zapier Zapier and Integration Specialist Zapier and Integration Specialist Zapier and Integration Specialist Support Online Help Center Personal Support Priority Support Priority Support Setup Guidance — One-on-One Onboarding One-on-One Onboarding One-on-One Onboarding Notifications Email Only Text and Email Text and Email Text and Email Texting Emailing AI Autonomous Lead Manager — Available Available Available AI Lead Scoring — Available Available Available AI Opportunity Summaries — Available Available Available Campaign Autoresponders — — Inbound Call Popups — — Sequence Templates 3 Sequence Templates 8 Sequence Templates 15 Sequence Templates Unlimited Sequence Templates Property Data 5 property reports a month 50 property reports a month 100 property reports a month 200 property reports a month Contracts — 5 electronic signature sends a month 20 electronic signature sends a month 50 electronic signature sends a month Groups — — KPIs Basic KPIs Enhanced KPIs Enhanced KPIs, Mini Dashboard, and My Scorecard Enhanced KPIs, Mini Dashboard, My Scorecard, and Employee Scorecard Guest Access — Resurfacing — — Workflows — — Saved Views — — Transaction Management — — External Sending — — — Restricted Users — — — Weighted Round Robin — — — Frequently Asked Questions Is the free account a limited-time trial? No! The free account is free for however long you need it! Only pay when you need more users or features. Does CarrotCRM come with a website? You can get CarrotCRM with or without a website. Want to add a website? Select your Carrot subscription then simply add Carrot CRM from inside your Carrot account. If you have another website, you can connect those leads to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into Carrot CRM.) How do I get non-web leads into CarrotCRM? If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads. Are there setup fees? No! CarrotCRM does not have any setup fees. CarrotCRM Free is easy to set up yourself and the Essential, Scale and Team plans come with included … Continued

Want to make your website stand out? You’ll love block patterns!

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There’s a fine balance between ensuring your website performs well and stands out. We’ve spent the past 10 years refining website templates for real estate investors, making them excel at ranking well in search engines, building your credibility, performing lightning-fast, and turning visitors into highly motivated leads. Carrot has expanded website customization options with new block pattern designs that allow real estate professionals to easily create unique, professional websites that reflect their personality while maintaining high performance. Key Takeaways With ongoing design improvements planned for the future, Carrot members can now better differentiate their websites from competitors while maintaining the high-converting, SEO-optimized foundation that drives lead generation success. Table of Contents What’s a “block pattern?” Block Pattern Categories Find your design More to come Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today × × Join Carrot: How many deals are you losing to an underperforming website? Join Now But that doesn’t mean we don’t care about how your website looks. Your website is your online business card and should reflect your personality. That’s why we’re excited to announce that Carrot members now have even more website customization options! Did you know that Carrot has a team of in-house website designers dedicated to improving your site and Carrot experience? Well, they recently added 50 new block pattern designs so you can easily customize your website and make it look as unique as you are. What’s a “block pattern?” Think of each webpage as several sections stacked on top of each other. You have the “hero” section at the top of the page (usually with an image and the page title), then maybe a section of text or an image gallery, probably a “call to action” section that lets visitors easily contact you, a section that shows off your customer reviews, and so on. We pre-built many of these key sections as “block patterns.” It simply means a section pre-designed to serve a specific purpose.  We know it’s important to you that your site “doesn’t look like every other website.” Using block patterns is a great way to do that! Carrot offers a variety of block pattern styles for the most important sections of a site. All you have to do is pick your favorite style and add your information. You can use any block pattern on any page. The beauty of pre-built patterns is that you can customize the look of your website without being a web designer. With just a few clicks, you can quickly transform key pages from the out-of-the-box template into something that stands out and fits your style. Block Pattern Categories Finding a design to meet your needs can be difficult if you’re searching through a seemingly endless library of options. What if you use one and then find something you like better? Pattern Categories solve that problem. You can easily browse pre-built sections that meet your needs by deciding what you’re trying to accomplish with that webpage section. Block pattern categories included: The patterns you see are pre-loaded with your brand colors, so they’ll seamlessly blend into your website’s look and feel. Feeling creative? You can edit these patterns and add content, then save them to “My Patterns” for easy use on other pages. Find your design Using different block patterns is a great way to break up a page and make it easier for visitors to process information. For example, you can replace a block of text with icons and short blurbs that draw attention and make a big impact. Select from over 500 pre-loaded icons across a … Continued

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot Keith Sant was once stuck in the grind of chasing cold leads, pouring countless hours into old-school marketing methods that weren’t delivering quality leads. Today, he closes 2-4 high-value real estate deals every month, generating six-figure revenue from quality Carrot leads. By shifting his focus to Evergreen Marketing and mastering SEO with Carrot, he’s transformed his business, reduced his workload, and finally focused on the quality leads that drive real growth. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Here’s how Keith overhauled his business – with Carrot at the center of it. Closing 1 in 15 Leads vs chasing 35 leads per deal < 90 Day Closings vs. 6-12 months before Carrot $24,750 Avg Profit per deal, at 2 deals per month Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Keith Was Reliant on Offline Marketing that Generated Low-Quality Leads, Wasting His Valuable Time He was at his wit’s end. As a real estate investor, he poured long days and late nights into traditional marketing—cold calling, text-blasting, anything to bring in potential leads. But it was exhausting, and the results were rarely worth the effort. “I was burnt out,” Keith says. “I was talking to people who weren’t ready to sell, and I felt like I was spinning my wheels.” He knew there had to be a better way to reach motivated sellers. Like many wholesalers, he was spending too much energy chasing leads who weren’t serious about selling. He wanted a way to attract people who were ready to make a decision and get off the marketing Hamsterwheel – for good. The Solution: Generating a Stream of Quality, Inbound Leads with Carrot One of Keith’s first leads through Carrot was a call he’ll never forget. It was a seller who had reached the end of their rope—desperate to sell quickly and willing to offer owner financing just to get the deal done. Keith stepped in and made it happen, closing the deal with ease. “That was a $100,000 deal,” he recalls, the excitement still fresh in his voice. “It was incredible. Here was someone who needed real help, and I had the solution they were looking for. This was what I’d been missing.” It was this win that solidified Carrot’s value for Keith. The $100,000 deal didn’t just mark a financial gain—it was the turning point where Keith realized he could genuinely help people in need while building a successful business. Keith’s Success Steps: How He Transformed His Business and His Life Keith’s journey wasn’t just about getting a website online; it was about creating an online presence that brought him motivated sellers who needed his help. Here’s how he made the shift, one step at a time: The Result: Keith is Closing High-Value Deals, Consistently Keith’s journey is a testament to the power of pivoting when you need change. “If I could go back, I’d tell myself to take this leap sooner,” he says. “Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted.” Our Follow Up Q&A How has Carrot changed your day-to-day life? Keith: “Carrot has changed everything about my day-to-day. I’m not cold-calling or pestering people anymore. Now, when people reach out to me, they’re truly ready to sell. I’m … Continued