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The 6 Rules of High-converting Real Estate Landing Pages

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Your real estate landing pages could be costing you $10,000, $20,000, $50,000. That’s only one lost deal. Relative to other popular 21st century industries (e-commerce, info product selling, affiliate marketing, etc) real estate is unforgiving. In many of those other industries, one lost deal might amount to $10 or $1,000 lost. But in real estate, players tackle each other on the pavement… Without knee pads… Or helmets… Or teeth guards… You get the point – one lost deal hurts. And it hurts bad. But, that also means that one gained deal has an equally massive impact. And the fewer deals you lose to savvy market competitors, the more deals you gain. In other words, you can turn that lost-deal dilemma into massive cash flow by transforming your real estate landing pages from an underperforming duds into a visitor-converting machine. This is exactly why I’m going to show you how to optimize your real estate landing pages for conversion. Follow these rules in your own market. But first, a quick note about why your website isn’t converting as you want it to (the answer is simpler than you think). What are Real Estate Landing Pages? A real estate landing page is a standalone page, created specifically for a marketing campaign. It’s where a buyer, seller, or partner “lands” after they click on a link in ads, emails, or possibly organic SEO rankings. The anatomy of a real estate landing page is pretty simple.  You might be thinking: Is there a specific design that always works the best? How can we tell if a landing page is really working well? What do I use to build my own real estate lead pages? First, no, there isn’t a specific design that always works the best.  What works really well for your real estate business and your market may not work as well as another design (or message) on another real estate website.  But, there are elements that usually work well. A clear and concise headline at the top of the page A short description of what they’re about to get in exchange for their email address A few bullet points listing out benefits of what they’ll get when they “opt-in” An opt-in (a box where people can put their information in and submit it to you) Really, those are the only elements that are extremely important and pretty much are needed on any landing page. Yes, you can use pictures and videos. Definitely test the video versus just the text with no video because you might find the one with just the text converts works better. Are Your Real Estate Landing Pages Missing the Mark? Someone arrives on your website… Let’s imagine that they’re your ideal client. They need the service you offer, they’re motivated, and they’re just looking for the right person to work with. After all, selling or buying a home is a big decision and they don’t want to make a mistake. So they’re browsing around your website. One of two things will happen in the end. They’ll leave your website and find someone else to work with. They’ll work with you. Those are the only two options. Assuming that this person needs your service, they’re going to work with someone. Only one question remains to be answered, then… Will that someone be you? Or will it be your competitor? How will that person make a decision? Well, someone who needs your service – a motivated buyer or seller – is going to ask only a single question: Why should I work with you? That is the same question that builds empires… And topples monopolies… For instance, as Forbes reports… “45% [of consumers] said they have found something … Continued

How Many Backlinks Does it Take to Start Ranking Your Real Estate Website in Google?

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You’re working to build backlinks to your real estate website… But after a few successes, you’re still not seeing an impact. You’re starting to wonder, “How many backlinks does it take to rank my real estate website in Google?” After all, you’re busy building a business and you don’t have loads of time to guest blog for backlinks. You have better, more important things to do. Still, it would be nice to outrank your competition on page 1 with some well-placed backlinks. That’d mean passive traffic, high-quality leads, and less work/money to generate results. Problem is, the way you’re building backlinks isn’t all that efficient and you’re not seeing the light at the end of the tunnel – which makes you wonder, “Will this ever work?” That’s why I’m going to give you a general idea for how many backlinks you’ll need to start outranking your competition and then I’ll show you some quick, easy ways to build backlinks. Let’s get started. How Many Backlinks do you Need to Outrank your Competition? While I’d love to answer that question with a specific number of backlinks… I can’t. The answer depends on how many backlinks your competitors are building, your existing domain authority, your competitor’s domain authority, your overall SEO strategy, the quality of the backlinks you build, and a whole slew of other factors. Having said that, though, there are a few things you should know about SEO in general when trying to increase your rankings with backlinks. First off, the higher your current domain authority, the more difficult it is to increase your SEO power. (Image Source) The same goes for where you’re currently ranking for your target keyword phrase. (Image Source) This just means that the more SEO authority you have, the harder it is to increase that authority with backlinks. In the beginning, one or two high-quality backlinks might increase your domain authority and rankings significantly. As your website becomes more established, though, the competition gets increasingly fierce. Of course, that also depends on how competitive your market is. A friend and I put up a Carrot real estate investor website in Klamath Falls, Oregon – a low-competition market – and in just a week, the website was ranking 6th on the first page without us doing anything. Since you’re reading this, I’m going to assume that didn’t happen in your market. Which means you’ll need to put some energy into building quality backlinks. But here’s the thing… Not All Backlinks are Created Equal Some backlinks are more powerful than others. And these are the factors that determine how impactful any given backlink is on your rankings. Anchor Text Anchor text is the hyperlinked words that a backlink sits upon. (Image Source) Why is that important? Because Google factors in anchor text when determining what the linked-to page is about and in determining how relevant your page is to the phrase you’re trying to rank for. For instance, a backlink with anchor text that says, “Sell your home fast” would have a more positive impact on your rankings than anchor text that says “the market is healthy right now” or something else vague and irrelevant to your target keyword phrase. When building backlinks, try to get anchor text that is relevant to the keyword phrase you’re trying to rank for. Domain Authority The domain authority and page authority of the page where you receive a backlink from helps determine how impactful that backlink is on your own domain authority. The higher the domain authority of the website you received a backlink from, the bigger impact it’ll have your website. What is domain authority? It’s the general score (1-100) … Continued

Unlock Success: 14 Advanced Real Estate Facebook Ads in 2025

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The real estate marketing world changed in 2024 with increased enforcement of the Telephone Consumer Protection Act or the Application-to-Person 10-Digit Long Code (A2P 10DLC) regulations introduced to enhance transparency and reduce spam. In 2025, Facebook Ads for real estate will remain a powerful tool for grabbing attention and leaving a lasting impact on potential clients. This blog post dives into 14 examples of inspiring real estate Facebook Ads examples for 2024, spotlighting the latest trends and creative approaches that confidently set the industry standard. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Learn The TRUTH About How Any Real Estate Investor Can Find Leads Online And Avoid Wasting Thousands Of Dollars 14 Advanced Real Estate Facebook Ads in 2025 Jump to each ad example: Real Estate Facebook Ads – Personalized Dynamic Ads: The concept of Personalized Dynamic Ads goes beyond traditional static advertisements, offering a dynamic and tailored experience for potential buyers by showcasing content uniquely relevant to each individual. Personalized Dynamic Ads leverage user data and behavior to deliver content that resonates with each viewer personally. This is achieved through real-time customization of ad elements, ensuring that the right properties are showcased to the right audience at the right time. Dynamic Ad Components: Benefits for Real Estate Agents and Investors: Unlike static ads, personalized dynamic ads can feature a variety of dynamic components, including: Implementation Tips: Real Estate Facebook Ads – Emotive Storytelling Through Cinemagraphs: In the world of digital storytelling, real estate marketers are turning to an enchanting visual medium: cinemagraphs. Combining the dynamism of video with the subtlety of photography, cinemagraphs are captivating and emotive, making them an increasingly popular choice for conveying the unique stories behind real estate properties. Why Cinemagraphs Matter: Strategic Implementation: Benefits for Real Estate Agents and Investors: Implementation Tips: Real Estate Facebook Ads – AI-Powered Chatbots for Instant Engagement: In an era where instant communication is the norm, real estate marketers increasingly turn to AI-powered chatbots to facilitate immediate engagement and enhance customer interactions. These intelligent bots are reshaping how real estate professionals connect with potential clients by providing instant responses, valuable information, and a personalized experience. AI-powered chatbots leverage natural language processing (NLP) and machine learning algorithms to understand and respond to user queries in real time. This technology revolutionizes customer interactions in the real estate industry by offering instantaneous engagement, 24/7 availability, and valuable insights. Key Features and Benefits: Strategic Implementation: Implementation Tips: Real Estate Facebook Ads – Virtual Property Tours: As technology advances, virtual tours have become a powerful tool in the real estate industry, revolutionizing how potential buyers explore and experience properties. Virtual property tours provide an immersive and interactive experience, allowing users to enter a property virtually, examine its features, and envision their future living space. Key Features and Benefits: Strategic Implementation: Implementation Tips: Real Estate Facebook Ads – Neighborhood Guide Ads: Adapt to the evolving needs of your audience, ensuring that the information provided remains relevant and valuable. Strategic Implementation: Implementation Tips: GIF-based Teasers for Property Launches: GIF-based teasers have emerged as a creative and attention-grabbing strategy, particularly for generating excitement around property launches. This innovative approach leverages the engaging nature of GIFs to provide a sneak peek into a new property, creating anticipation and sparking interest among potential buyers. Key Features and Benefits: Strategic Implementation: Implementation Tips: Real Estate Facebook Ads – Time-Limited Offers: The incorporation of Time-Limited Offers has proven to be a potent strategy for driving urgency and motivating potential buyers to take swift action. This real estate Facebook Ads approach involves … Continued

Content Marketing for Real Estate Agents | Crafting a Niche Report [Agent Whiteboard Series]

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Video Transcription Excellent, so by now you’ve picked your niches, you’ve nailed your core values and your mission, you know which locations you’re helping serve your buyers and your sellers. Now here’s the fun part, we’ve already created those initial videos, now we get to go out there and do our business and document some of the things that we’re doing. One reason that reality shows on TLC and HDTV, have really blown up over the past decade is that people are interested in what people do for work, and your business is no different. People are really interested in what you do for business. People love to see homes, people love to explore their area and they would love to follow you doing that. I’m going to give you a few tips on what you can do on the weekly to daily basis, just with your cell phone to continually stay in front of your prospects, in front of your community to add value and build a relationship and build a connection, build trust, build honesty with them, just through regular content, showing them what you’re already doing in business. Creating Weekly and Monthly Content Pillars There are a couple of different things I want you to do. I want you to write down on a piece of paper right now, weekly and then monthly and I want you to create these weekly and monthly content pillars. This isn’t hard, this is literally less than 30 minutes a week is all it’s going to take you and less than 30 minutes a month for the monthly. So this isn’t hard, this is a couple of hours a month is all. Every single person watching this has a couple of hours a month and if you don’t, you’re going to have a lot more time in two years to do whatever you want to do because you’re probably going to be out of business. I don’t want you to be out of business, so we’re going to help you guys stay in business. Weekly Content So, on the weekly basis, that weekly cadence is what I call on the job content. That’s the stuff where you’re answering questions that people commonly have about that type of property or that area. You’re addressing objections that you see come up quite a bit, you might be showing some interesting stuff because people like to see fun interesting stuff when they’re scrolling down Facebook or looking on Instagram, or YouTube. You need to show some action. People want to see interesting things that are moving and I’m not just talking about you moving around the camera, I’m talking about one time you’re in the car doing it, another time you’re out there at a property with the client, another time you’re sitting in your office. So move locations because it’s interesting and people are going to start to really look forward to your videos and look forward to your content coming out. On the weekly basis, once again, it’s on the job stuff. Again, I’m out at a river home and I keep on using this example because it’s such a good one, but what are the questions or objections that pop up with someone who’s looking to buy a home on the river? It’s probably not going to be a cheap house, so there’s a big financial stake there. So you have to look at, “Well shoot, I know river homes so well,” the water situation’s always something that trips people up. Most people who’ve never bought a river home never know … Continued

EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

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Listen to the CarrotCast Podcast and Subscribe Below! I dont’ do well if I set small achievable goals. That to me does not excite me. I need to have the large goal because in my mind, I can see what I need to do to achieve the large goal. RJ Bates I’m pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else’s journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are. So I’m bringing on another one of our amazing clients, RJ Bates with Titanium Investments, today. And RJ is one of the top investors in Dallas, Texas, but also he’s branched out into multiple markets. He’s in the Hawaii market, he’s in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it’s one that was really interesting. I found it fascinating because he’s a guy who kind of found himself falling into house flipping and wholesaling. He didn’t set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, “Hey, can you also fix this rehab house?” And he’s like, “Man, I think that’s a good business opportunity.” Before you know it, he’s running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You’re going to hear his journey, you’re going to hear his trials. You’re going to hear the things that he failed on early on. You’re going to hear why he has a business partner and how they work together. And you’re also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He’s going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he’s just one guy with a business partner in Dallas there. How is that he’s entering into these new markets? Well, he talks about how he’s finding his boots on the ground people, business partners in those markets and how he structures it. Without further adieu, welcome in RJ Bates from Titanium Investments into this podcast. Check out past episodes of the CarrotCast. Listen to the CarrotCast Podcast How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States! 2:15 –  Who is RJ Bates and what locations he’s currently investing in. Two of which aren’t the typical locations. 4:50 –  What his company looks like right now: Team and deal volume. 10:30 –  From Pizza Hut delivery driver to Roofing Contractor. RJ’s amazing journey into real estate investing. 16:15 –  He went all-in into wholesaling in 2014. All-in close enough to have $11 before closing his first deal. 17:30 – How RJ stumbled upon InvestorCarrot (Carrot) and Trevor’s backstory about building Carrot sites in 2014. 19:45 – RJ’s vision as an entrepreneur and how that has changed over time. 20:45 – Creating a passive income goal of $100k per month. Why that is his “magic” number and why he focuses on large goals instead of small achievable ones. 29:00 … Continued

Real Estate Marketing: 8 Tips to Find Motivated Sellers on Craigslist

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Most real estate investors have a “love-hate” relationship with Craigslist. We hear it all the time: “Craigslist doesn’t work for the real estate industry anymore.”“Ever since they killed the ability to post HTML-enhanced ads… my leads have dried up.”“Sure it’s great for ‘for sale by owner,’ but it’s impossible to scale.”“All I ever get is spam.” And I get it – when something isn’t working, it’s discouraging. It’s frustrating. Above all, it makes you want to quit and find a better place to invest your money. Before you give up, though, consider the kinds of results Cyndy Dumire – a real estate investor and Craigslist ad-writing pro – gets on a regular basis. Every week, Cyndy generates around 80 buyer leads, 30 seller leads, and 10 foreclosure leads. Even more impressive, in the last six months, she’s closed no less than 30 deals from leads that all originated from Craigslist ads alone. Effective Craigslist Ads With Cyndy Dumire The reasons most investors give up on Craigslist is twofold. We’ve ran hundreds of tests on our real estate websites and if there’s one thing we’ve learned, it’s that building trust with the people who arrive on your website impacts ROI and lead generation more than any other element. And that’s not just true on your website – it’s true on Craigslist. Of course, if you’re going to use Craigslist and actually get results like Cyndy, then you’re going to need to know more than, “Build credibility!” And that’s exactly where this post comes in. Today, I’m going to pull back the curtain and walk through 8 tips to find all the motivated sellers and buyers on Craigslist you want. Facebook Ads for Real Estate: The Why and How of Getting (REAL) Leads Craigslist Motivated Seller Tip #1: Know your ideal customer To paraphrase the great Warren Buffett: never sell heavy-metal music lovers tickets to a jazz show. If you’re trying to market to buyers or sellers, you’ve gotta start thinking like them. Why do they want to sell their house? How stressful is their situation? How can you help them? When determining your ideal customer as a real estate investor, there’re two questions you must answer: Answering the first question is pretty easy. But don’t be misled by its simplicity. One of the first mistakes most Craigslist ad marketers make is casting their net too wide. Unfortunately, targeting too broad of an audience – like “local home buyers” or “local home sellers” – won’t work. Craigslist is too crowded for bland targets. Instead, you have to get specific about the kind of buyer or seller you’re focusing on and the needs that drive them. For instance, your perfect customer might be… In other words, be as detailed as possible when it comes to defining the kind of customer you’re aiming at. Answering the second question – your customer’s influences – takes a bit more work. To help, here’s a quick breakdown of the four major factors that influence home buyers specifically: (Image Source) Understanding your perfect customer’s influences does not demand addressing each and every element noted above. But you also can’t create the best real estate listing without knowing what is going to sway your customer. Again, this is all the more true on Craigslist. There are so many ads already vying for their attention, and that is why you need to make yours stand out. How do you make your listing stand out? Consider the following template as a starting point from our Posts 2 Profits Craigslist Marketing Course. Notice how this ad communicates directly to the agent’s ideal customer and – … Continued

EP 107: The 3 KEY Pivots Brad Chandler Made To Go Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves

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Listen to the CarrotCast Podcast and Subscribe Below! Ride the wave that is given to you right now. Brad Chandler On this episode of the CarrotCast, we welcome back Brad Chandler from Express Homebuyers. Brad and I met about 3 years ago and he recently joined us for CarrotCamp 2018 Spring Edition. We dive into the 3 Key Pivots he has made to go nationwide, ramp up to 25+ deals per month and doing more of what he loves. These weren’t small moves. They required a switch in their model from heavier stress, fix and flip model, to the fairly chaos free wholesaling model they currently have. Listen to some of the insights Brad has about both sides of the industry and why shifting to a predominant real estate wholesaling business is where they’ve found the sweet spot. Enjoy! Check out past episodes of the CarrotCast. Listen to the CarrotCast Podcast The KEY Pivots Brad Made To Take His Real Estate Wholesaling Business Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves 2:10 – What Brad’s real estate wholesaling business model looks like right now and how it’s evolved away from fix and flip. 5:20 – What his major stressors were during the fix and flip period ($34 million out on renovations). 7:10 – How much more work and time it is to go from 5 to 10 full-blown renovations. 9:50 – Why it’s so important to build your business model around you and your market. 12:00 – The main point about having CAPITOL. You need to have enough capital to renovate, have lenders, and be ready for liabilities.  13:05 – What type of offline marketing Express Homebuyers is currently doing. 14:05 – How long it took to get SEO rankings while expanding Nationally. 18:30 – What they do for backlink building and who they quickly build up content. 21:35 – What other platforms are they using to stack their lead sources. 24:10 – GENIUS tip Brad provided during CarrotCamp. 26:40 – How to gain an edge in a competitive market. 30:40 – The point when Brad decided to hire a CEO and take a step back to focus on other passions.  34:50 – Brad’s expectations from his coaching company and what has been working for his members. 44:15 – Upleveling and growing yourself, your mission, and your business. LINKS & PAST CARROTCAST’S FROM THIS EPISODE He’s Bought 2,000+ Houses. How? Brad Chandler with Express Homebuyers Unveils His Journey: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market: CarrotCast How I 10x’d My Income And Found My Purpose With This 15 Minutes Per Quarter “Energy Audit”: CarrotCast FREE RESOURCES FOR YOU! Check out bradchandler.com Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

Why You’re Not Getting Motivated Seller Leads Through Your Real Estate Investing Website and What To Do About It

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If you’re not getting many motivated seller leads to your real estate investing website, it’s for one of two reasons. Here, we’ll help you diagnose your “no leads” issue… This post is going to help YOU break down the patterns that lead to success in real estate investment — with a special focus on online lead generation.   We’ve focused on what investors are doing right, so it only seemed fair to focus on what’s going wrong. A few times a week the same thing happens, we get emails from non-Carrot members that look something like this: “Help! I’m not getting many motivated house seller leads from my website and I don’t know why!” It always stinks to hear that, but the good news is that most real estate investing websites struggle to generate leads for a few basic reasons. So let’s dive in to get to the crux of the problem. Getting leads online really equates to only two simple things. Traffic and Conversion. But before you get started, take a few minutes and watch… It All Comes Down To Traffic and Conversion Traffic – Are you getting traffic to your website? (ranking well for keywords that actually get enough searches to matter?) Conversion – Does your website convert enough of those visitors to leads? So, when someone emails in and asks for advice to get leads… it always comes down to those two things. Traffic and conversion. This post is mainly about the Traffic part since we already know the Carrot system converts (Conversion Examples: Here , Here , and Here ).  So first we look at the traffic… because if there isn’t any traffic going to your website… conversion doesn’t matter. If your website is converting motivated seller leads at 15% (15 of every 100 visitors sends you their info, which is solid)… and you’re only getting 25 people to your website each month… that’s only about 4 leads per month. Not much to build a business off of right? So… here’s what we do. We start problem-solving by asking the same questions. If you’re banking on SEO is a part of your traffic generation strategy… we’ll ask you this question first: How much search volume is happening in your market? In simple terms… are there enough people in the areas you’re targeting searching for the keywords in Google that your pages are ranking for? Unfortunately, most of the time we get a “huh?” in response. Then we explain: Even if you’re ranking at the top of a search, no one is going to click your link if no one is searching. Then a lot of times we’ll dive in and do a little bit of research, only to discover what we already know… that there’s little to no search volume in their market for the keywords they’re ranking for. It’s like putting a great billboard on a dark back alley street that no one sees. But put that same awesome billboard on a busy street… then it produces GREAT results. Here are Some Examples For You For a quick illustration of what I’m talking about, let’s look at some US cities and check out the search volume (using the keyword planner tool in Google’s Adwords) for a common search term in each market, “we buy houses [insert your city]”. This term tends to be a popular search phrase across most cities in the US so it’s usually a great barometer in any market for the volume of “highly motivated sellers” in that market: The Good – Below are numbers for average monthly searches for those terms in Google.  You can note that some cities … Continued

Time Saving Content Marketing For Real Estate Agents (The Power Of Q&A)

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Creating content takes too long. You spend time, money, and energy on each piece, hoping – praying – that it offers a return. And far too often, in the beginning, the return is negligible. So you quit producing. Fortunately, content is one of the best marketing methods – conversion rates are six times higher for content marketing adopters than non-adopters. Unfortunately, it’s also one of the most time-consuming methods. As if building a significant content repertoire doesn’t require enough energy, ensuring that repertoire is full of valuable information is even more daunting. Because of that lofty commitment, few real estate investors and agents do it at all. What you need is audience-tested content that takes very little time to create. The answer? Q&A. You already spend time answering client’s questions. Turning your answers into valuable pieces of content is the next obvious step. But what type of content should you use (written, video, audio)? And what’s a good system for creating this curiosity-based value? 5 Time-Saving Ways to Create Real Estate Q&A Content 1. FAQ Web Page The most obvious application of Q&A content that’s worth discussing is the FAQ web page. A Frequently Asked Question’s page is a must for any serious real estate business. Give your visitors a place to find answers and they’ll spend less time calling you with low-commitment inquiries. Of course, you want them to call you. But questions about what a mortgage broker is, how someone determines the value of their home, and what kind of credit score is needed to purchase a house are questions better answered online. In fact, many people won’t be comfortable calling you until they have a general understanding of how the process works. No one wants to look stupid. Your FAQ page is where prospects get educated so that they are comfortable calling you. Ultimately, FAQ is a sales page. Which means that you need a CTA at the bottom. For example: And to give investors an idea of what questions your FAQ page should answer, here’s what the same site has on theirs: As a real estate agent, here are questions to consider, taken from Kyle Hiscock’s extensive list of house-buyer questions. FAQ will increase how much visitors trust you. And they’ll start calling you with higher-commitment questions: How do I start working with you? Can we meet and talk about selling my home? I think I’d like to buy/sell. What should I do? 2. Single Answer Content Once your FAQ page is live, use it as the foundation for more content. For most investors and agents, the curiosity-based content ends at the FAQ page. But all those questions can easily be turned into audience-tested blog posts. In other words, since you know what questions prospective clients are asking, then it’s safe to assume they are googling them as well. Why not create a single blog post around each question so that you can rank for exactly the kind of questions that prospects are asking? Real estate agents, for example, could write a full blog post – between 500 and 1,000 words – pitting real estate agents against for-sale-by-owner. Much like this piece by Michael Alan, where he discusses the pros of using an agent and the risks of doing it alone. Real estate investors could write an FAQ style post on how house buyers are different than real estate agents or on how a fair price is determined. Also consider this video we made here at Carrot, showing our clients how to make testimonials that build trust and credibility. We anticipated the kind of questions our clients … Continued