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EP 109: How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States

Listen to the CarrotCast Podcast and Subscribe Below! I dont’ do well if I set small achievable goals. That to me does not excite me. I need to have the large goal because in my mind, I can see what I need to do to achieve the large goal. RJ Bates I’m pumped about this podcast today. One thing that I love to do and also I hear this feedback from guys all the time in iTunes reviews and the reviews everywhere else and emails and Facebook messages I get from everybody, that they love case studies. You guys love case studies. You love to hear someone else’s journey, their successes, their failures, the things that they went through, the trials, the tribulations and what got them to where they are. So I’m bringing on another one of our amazing clients, RJ Bates with Titanium Investments, today. And RJ is one of the top investors in Dallas, Texas, but also he’s branched out into multiple markets. He’s in the Hawaii market, he’s in the Anchorage, Alaska market now, and one back Midwest. And we discuss his journey here and his journey, it’s one that was really interesting. I found it fascinating because he’s a guy who kind of found himself falling into house flipping and wholesaling. He didn’t set out to do that. He actually was a roofing contractor, hustling, selling roofs. And then one of his clients said, “Hey, can you also fix this rehab house?” And he’s like, “Man, I think that’s a good business opportunity.” Before you know it, he’s running a $2 million plus a year wholesaling and house flipping company based in Dallas, Texas, but in four different markets. You’re going to hear his journey, you’re going to hear his trials. You’re going to hear the things that he failed on early on. You’re going to hear why he has a business partner and how they work together. And you’re also going to hear what works best for him for his marketing mix. He uses online a lot. He uses Facebook a lot. He’s going to talk about that, but he also breaks down the other things that are working insanely well in this cluttered market for him, even when he enters into new markets. Last, how does he enter into new markets? Because he’s just one guy with a business partner in Dallas there. How is that he’s entering into these new markets? Well, he talks about how he’s finding his boots on the ground people, business partners in those markets and how he structures it. Without further adieu, welcome in RJ Bates from Titanium Investments into this podcast. Check out past episodes of the CarrotCast. Listen to the CarrotCast Podcast How RJ Will Do $2M+ Flipping Houses In 2018 In 4 Different States! 2:15 –  Who is RJ Bates and what locations he’s currently investing in. Two of which aren’t the typical locations. 4:50 –  What his company looks like right now: Team and deal volume. 10:30 –  From Pizza Hut delivery driver to Roofing Contractor. RJ’s amazing journey into real estate investing. 16:15 –  He went all-in into wholesaling in 2014. All-in close enough to have $11 before closing his first deal. 17:30 – How RJ stumbled upon InvestorCarrot (Carrot) and Trevor’s backstory about building Carrot sites in 2014. 19:45 – RJ’s vision as an entrepreneur and how that has changed over time. 20:45 – Creating a passive income goal of $100k per month. Why that is his “magic” number and why he focuses on large goals instead of small achievable ones. 29:00 … Continued

Real Estate Marketing: 8 Tips to Find Motivated Sellers on Craigslist

Most real estate investors have a “love-hate” relationship with Craigslist. We hear it all the time: “Craigslist doesn’t work for the real estate industry anymore.”“Ever since they killed the ability to post HTML-enhanced ads… my leads have dried up.”“Sure it’s great for ‘for sale by owner,’ but it’s impossible to scale.”“All I ever get is spam.” And I get it – when something isn’t working, it’s discouraging. It’s frustrating. Above all, it makes you want to quit and find a better place to invest your money. Before you give up, though, consider the kinds of results Cyndy Dumire – a real estate investor and Craigslist ad-writing pro – gets on a regular basis. Every week, Cyndy generates around 80 buyer leads, 30 seller leads, and 10 foreclosure leads. Even more impressive, in the last six months, she’s closed no less than 30 deals from leads that all originated from Craigslist ads alone. Effective Craigslist Ads With Cyndy Dumire The reasons most investors give up on Craigslist is twofold. We’ve ran hundreds of tests on our real estate websites and if there’s one thing we’ve learned, it’s that building trust with the people who arrive on your website impacts ROI and lead generation more than any other element. And that’s not just true on your website – it’s true on Craigslist. Of course, if you’re going to use Craigslist and actually get results like Cyndy, then you’re going to need to know more than, “Build credibility!” And that’s exactly where this post comes in. Today, I’m going to pull back the curtain and walk through 8 tips to find all the motivated sellers and buyers on Craigslist you want. Facebook Ads for Real Estate: The Why and How of Getting (REAL) Leads Craigslist Motivated Seller Tip #1: Know your ideal customer To paraphrase the great Warren Buffett: never sell heavy-metal music lovers tickets to a jazz show. If you’re trying to market to buyers or sellers, you’ve gotta start thinking like them. Why do they want to sell their house? How stressful is their situation? How can you help them? When determining your ideal customer as a real estate investor, there’re two questions you must answer: Answering the first question is pretty easy. But don’t be misled by its simplicity. One of the first mistakes most Craigslist ad marketers make is casting their net too wide. Unfortunately, targeting too broad of an audience – like “local home buyers” or “local home sellers” – won’t work. Craigslist is too crowded for bland targets. Instead, you have to get specific about the kind of buyer or seller you’re focusing on and the needs that drive them. For instance, your perfect customer might be… In other words, be as detailed as possible when it comes to defining the kind of customer you’re aiming at. Answering the second question – your customer’s influences – takes a bit more work. To help, here’s a quick breakdown of the four major factors that influence home buyers specifically: (Image Source) Understanding your perfect customer’s influences does not demand addressing each and every element noted above. But you also can’t create the best real estate listing without knowing what is going to sway your customer. Again, this is all the more true on Craigslist. There are so many ads already vying for their attention, and that is why you need to make yours stand out. How do you make your listing stand out? Consider the following template as a starting point from our Posts 2 Profits Craigslist Marketing Course. Notice how this ad communicates directly to the agent’s ideal customer and – … Continued

EP 107: The 3 KEY Pivots Brad Chandler Made To Go Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves

Listen to the CarrotCast Podcast and Subscribe Below! Ride the wave that is given to you right now. Brad Chandler On this episode of the CarrotCast, we welcome back Brad Chandler from Express Homebuyers. Brad and I met about 3 years ago and he recently joined us for CarrotCamp 2018 Spring Edition. We dive into the 3 Key Pivots he has made to go nationwide, ramp up to 25+ deals per month and doing more of what he loves. These weren’t small moves. They required a switch in their model from heavier stress, fix and flip model, to the fairly chaos free wholesaling model they currently have. Listen to some of the insights Brad has about both sides of the industry and why shifting to a predominant real estate wholesaling business is where they’ve found the sweet spot. Enjoy! Check out past episodes of the CarrotCast. Listen to the CarrotCast Podcast The KEY Pivots Brad Made To Take His Real Estate Wholesaling Business Nationwide, Ramp To 25+ Deals A Month, and Do More Of What He Loves 2:10 – What Brad’s real estate wholesaling business model looks like right now and how it’s evolved away from fix and flip. 5:20 – What his major stressors were during the fix and flip period ($34 million out on renovations). 7:10 – How much more work and time it is to go from 5 to 10 full-blown renovations. 9:50 – Why it’s so important to build your business model around you and your market. 12:00 – The main point about having CAPITOL. You need to have enough capital to renovate, have lenders, and be ready for liabilities.  13:05 – What type of offline marketing Express Homebuyers is currently doing. 14:05 – How long it took to get SEO rankings while expanding Nationally. 18:30 – What they do for backlink building and who they quickly build up content. 21:35 – What other platforms are they using to stack their lead sources. 24:10 – GENIUS tip Brad provided during CarrotCamp. 26:40 – How to gain an edge in a competitive market. 30:40 – The point when Brad decided to hire a CEO and take a step back to focus on other passions.  34:50 – Brad’s expectations from his coaching company and what has been working for his members. 44:15 – Upleveling and growing yourself, your mission, and your business. LINKS & PAST CARROTCAST’S FROM THIS EPISODE He’s Bought 2,000+ Houses. How? Brad Chandler with Express Homebuyers Unveils His Journey: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market: CarrotCast How I 10x’d My Income And Found My Purpose With This 15 Minutes Per Quarter “Energy Audit”: CarrotCast FREE RESOURCES FOR YOU! Check out bradchandler.com Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook.

Why You’re Not Getting Motivated Seller Leads Through Your Real Estate Investing Website and What To Do About It

If you’re not getting many motivated seller leads to your real estate investing website, it’s for one of two reasons. Here, we’ll help you diagnose your “no leads” issue… This post is going to help YOU break down the patterns that lead to success in real estate investment — with a special focus on online lead generation.   We’ve focused on what investors are doing right, so it only seemed fair to focus on what’s going wrong. A few times a week the same thing happens, we get emails from non-Carrot members that look something like this: “Help! I’m not getting many motivated house seller leads from my website and I don’t know why!” It always stinks to hear that, but the good news is that most real estate investing websites struggle to generate leads for a few basic reasons. So let’s dive in to get to the crux of the problem. Getting leads online really equates to only two simple things. Traffic and Conversion. But before you get started, take a few minutes and watch… It All Comes Down To Traffic and Conversion Traffic – Are you getting traffic to your website? (ranking well for keywords that actually get enough searches to matter?) Conversion – Does your website convert enough of those visitors to leads? So, when someone emails in and asks for advice to get leads… it always comes down to those two things. Traffic and conversion. This post is mainly about the Traffic part since we already know the Carrot system converts (Conversion Examples: Here , Here , and Here ).  So first we look at the traffic… because if there isn’t any traffic going to your website… conversion doesn’t matter. If your website is converting motivated seller leads at 15% (15 of every 100 visitors sends you their info, which is solid)… and you’re only getting 25 people to your website each month… that’s only about 4 leads per month. Not much to build a business off of right? So… here’s what we do. We start problem-solving by asking the same questions. If you’re banking on SEO is a part of your traffic generation strategy… we’ll ask you this question first: How much search volume is happening in your market? In simple terms… are there enough people in the areas you’re targeting searching for the keywords in Google that your pages are ranking for? Unfortunately, most of the time we get a “huh?” in response. Then we explain: Even if you’re ranking at the top of a search, no one is going to click your link if no one is searching. Then a lot of times we’ll dive in and do a little bit of research, only to discover what we already know… that there’s little to no search volume in their market for the keywords they’re ranking for. It’s like putting a great billboard on a dark back alley street that no one sees. But put that same awesome billboard on a busy street… then it produces GREAT results. Here are Some Examples For You For a quick illustration of what I’m talking about, let’s look at some US cities and check out the search volume (using the keyword planner tool in Google’s Adwords) for a common search term in each market, “we buy houses [insert your city]”. This term tends to be a popular search phrase across most cities in the US so it’s usually a great barometer in any market for the volume of “highly motivated sellers” in that market: The Good – Below are numbers for average monthly searches for those terms in Google.  You can note that some cities … Continued

Time Saving Content Marketing For Real Estate Agents (The Power Of Q&A)

Creating content takes too long. You spend time, money, and energy on each piece, hoping – praying – that it offers a return. And far too often, in the beginning, the return is negligible. So you quit producing. Fortunately, content is one of the best marketing methods – conversion rates are six times higher for content marketing adopters than non-adopters. Unfortunately, it’s also one of the most time-consuming methods. As if building a significant content repertoire doesn’t require enough energy, ensuring that repertoire is full of valuable information is even more daunting. Because of that lofty commitment, few real estate investors and agents do it at all. What you need is audience-tested content that takes very little time to create. The answer? Q&A. You already spend time answering client’s questions. Turning your answers into valuable pieces of content is the next obvious step. But what type of content should you use (written, video, audio)? And what’s a good system for creating this curiosity-based value? 5 Time-Saving Ways to Create Real Estate Q&A Content 1. FAQ Web Page The most obvious application of Q&A content that’s worth discussing is the FAQ web page. A Frequently Asked Question’s page is a must for any serious real estate business. Give your visitors a place to find answers and they’ll spend less time calling you with low-commitment inquiries. Of course, you want them to call you. But questions about what a mortgage broker is, how someone determines the value of their home, and what kind of credit score is needed to purchase a house are questions better answered online. In fact, many people won’t be comfortable calling you until they have a general understanding of how the process works. No one wants to look stupid. Your FAQ page is where prospects get educated so that they are comfortable calling you. Ultimately, FAQ is a sales page. Which means that you need a CTA at the bottom. For example: And to give investors an idea of what questions your FAQ page should answer, here’s what the same site has on theirs: As a real estate agent, here are questions to consider, taken from Kyle Hiscock’s extensive list of house-buyer questions. FAQ will increase how much visitors trust you. And they’ll start calling you with higher-commitment questions: How do I start working with you? Can we meet and talk about selling my home? I think I’d like to buy/sell. What should I do? 2. Single Answer Content Once your FAQ page is live, use it as the foundation for more content. For most investors and agents, the curiosity-based content ends at the FAQ page. But all those questions can easily be turned into audience-tested blog posts. In other words, since you know what questions prospective clients are asking, then it’s safe to assume they are googling them as well. Why not create a single blog post around each question so that you can rank for exactly the kind of questions that prospects are asking? Real estate agents, for example, could write a full blog post – between 500 and 1,000 words – pitting real estate agents against for-sale-by-owner. Much like this piece by Michael Alan, where he discusses the pros of using an agent and the risks of doing it alone. Real estate investors could write an FAQ style post on how house buyers are different than real estate agents or on how a fair price is determined. Also consider this video we made here at Carrot, showing our clients how to make testimonials that build trust and credibility. We anticipated the kind of questions our clients … Continued

7 Content Marketing Ideas for Real Estate Agents: Inspiration to Bring Your Strategy to Life

It’s painful, grueling, laborious work. Especially when you have so much else on your plate. As a real estate agent, you know you need a content marketing strategy for your real estate agent website.  But you also need to schedule house visits, drive homebuyers to potential houses, meet with house sellers, solidify contracts, and do a whole lot more. When the heck are you going to find the time to (1) come up with content marketing ideas for real estate agents and (2) create the content? Well, that’s exactly what we’re talking about today: Real examples from real agents who’re using content marketing to catapult themselves to the head of the pack. Because potential customers aren’t just looking online… they’re making decisions based on what they find. Content marketing is how you dominate search results, build trust, and attract new clients all before they even meet you. Why? Because your strategy has to be built on your strengths … and loves: This post digs into the details with two top-to-bottom examples of exactly how to execute your content marketing master plan and a host of supplemental examples along the way. So, let me introduce you to our content marketing test case … Judy Weiniger runs the Weiniger Group, a seven-person real estate agency in central New Jersey. She’s active on various platforms, including social media, Youtube, and her website. But, Weiniger doesn’t do content marketing just about selling houses; she makes it about what someone buying a house in the area would need and want to know. In other words, the content she provides is not one promotion, listing, or sales pitch after another. It is useful information that helps her audience. That is the pinnacle of great content. 7 Content Marketing Ideas for Real Estate Agents 1. Real Estate Content Marketing Ideas All Start With The Right Agent Website Let’s start by looking at her website. To begin, it’s gorgeous. You should click through to see the video background in the hero section; the following screenshots don’t do it justice. Visitors are greeted with a friendly hello message — “Welcome to our neighborhood!” — followed by two CTAs directing them exactly where to go next. While this isn’t connected to content marketing, notice that in the top right there’s a prominent “Let’s Talk” button for anyone wanting to connect directly. As you scroll down, you’ll see the type of content she’s releasing, and it’s just what home buyers want to see. First, there are the featured listings. If the prospective homebuyer is there to look at houses, this section lets them do that … immediately. Homes By Krista (a Carrot customer) takes a similar approach. It opens with a beautiful hero image and simple problem-solving message: “Sell your house faster and for more money” and “Find and buy the perfect home with less hassle.” To find out more about getting your conversion-optimized Agent website, go here! In Weiniger’s case, after taking care of the low-hanging-lead-fruit, she turns her full attention to content. 2. Real Estate Agent Blogging Ideas That Are Way More than Just Listings Rather than just featuring houses and soliciting sellers, Weiniger caters her blog to people who either don’t know if they want to move to central New Jersey yet or are looking to explore the area. Want proof? Scroll further down the homepage, and this is what you’ll see. Weiniger doesn’t just play the part of a real estate agent — a home-finder and home-seller — she plays the part of friendly food citric, supermarket expert, school advisor, and more. And they deliver. Two of Weiniger’s most popular posts at first appears to … Continued

EP 98: The Value Of Having Optimized Websites For Real Estate Agents by AgentCarrot with Connor Steinbrook

Listen to the CarrotCast Podcast and Subscribe Below! One thing that a lot of people miss with their websites on their cell phones is the conversion elements aren’t where they need to be on the cell phone. The buttons and the forms aren’t the size that they should be or the placement based on people using thumbs to type things in and those are things that we really dial in and make sure the mobile experience, what are those things we need to serve up to someone when they’re in the moment of looking to buy or sell. Trevor Mauch If you guys go back to the episode that I recorded that is called Planting Seeds, that’s something that I’m always doing. That’s one of the biggest things I can attribute any success I’ve had is to planting seeds with people. You know I see a lot of opportunities, a lot of potential in someone or working with someone and even if I think it’s completely out of reach for that person to work with me or for them to change what they’re doing, or I just have no clue how we’re going to work together but I know that there’s a quality person that wants to. I plant seeds in a very specific way. It’s turned into business partnerships, it’s turned into amazing things.  Now we’re nearing episode 100 and I’m crazy about that milestone. Of hitting 100 podcasts because when we launched the CarrotCast, I didn’t know what it was going to be. I didn’t know if it was going to be, you know, 20 episodes, 25 episodes or if we were going to stop at 50, 100, 1000, I don’t know. And I still don’t know when and where this podcast is going to go specifically. But what I do know is we’re going to continue to deliver things that inspire you. Continue to do, deliver things to help you be a better entrepreneur. To help you get more freedom, flexibility, grow your finances so you can have more impact in this world. And, today’s podcast episode is a recording actually from one of our clients, but also an amazing investor and agent Connor Steinbrook from his podcast. I’ve been on Connor’s podcast a couple times and the first time it was on the investing side of things and this time it was on the agent side of things. He’s growing a really, really, really fast agency right now with EXP Reality and it’s just amazing what he’s doing in his business, it’s amazing that so many of our other clients are doing on the agent side in addition to the investment side. So he interviews me about how agents can leverage Carrot, and how agents can leverage content on the web to grow their businesses better. So hopefully you pick up a couple tips here if you are an agent and you have your license. We have some really cool case studies coming up with other clients that are crushing on the investor side of things as well as crushing on the agent side of things. So keep an eye out for those as. Have an amazing time listening to this episode if you are an agent! Listen to the CarrotCast Podcast Listen to this episode of the CarrotCast with Investor Army’s Connor Steinbrook to Learn About Carrot’s Optimized Websites for Real Estate Agents 1:30 – Brief history of AgentCarrot, optimized websites for Real Estate Agents. 3:20 – How AgentCarrot is different from InvestorCarrot websites. 8:35 – The mindset of how people look at pricing and what the … Continued

Announcing Carrot Real Estate Agent Websites: Helping Agents Stand Out From The Clutter Online

Over the past 4 years, we’ve grown Carrot from a fledgling “real estate investor website” software into the most effective tool for generating leads online for real estate investors. Bringing in more online leads than any other platform, climbing well into the millions of leads across thousands of active Carrot clients all across the U.S., Canada, the UK, and even some successful clients as far off as South Africa. While our main clients are house flippers/wholesalers, land investors, and other investors looking for motivated sellers, cash buyers, and tenant leads… we’ve found the clients who consistently get an edge in this competitive market are the ones who are also real estate agents. Why? Well for a few reasons. Listing on the market is a viable solution for more sellers in up markets. Agent/Investors can turn more leads into income vs. discarding great leads that don’t perfectly fit just that one box. Giving house sellers multiple options (list with us or sell to us) helps improve the close ratio and build trust with sellers. Agents have access to data and tools that non-agents don’t. In competitive markets that are cluttered with competition, you’ve got to do everything you can to avoid being caught up in the clutter of options. Does Your Real Estate Agent Website Leave You Lost In The Clutter? When you look at most real estate agents websites most of them tend to do the same things. They have… A pretty picture of you somewhere on the site Local MLS listings Fancy calculators and tools … and a bunch of generic content for buyers and sellers not unique to your expertise as an agent When buyers and sellers are looking at their options, if every agent they look at all has only the usual things on their websites (those things above) it’s the agents that build trust, authority, and credibility with content that win out in a competitive market. Are you standing out with your website and content online or just becoming part of the clutter? One lost listing per year from an underperforming website can cost you what? $3,000? $5,000? $20,000? How AgentCarrot Can Help You Stand Out From The Clutter Introducing Carrot real estate agent websites. For years the way Carrot clients began to dominate their markets online started with a highly optimized website (for SEO and lead conversion) then amplified with our content marketing tools and training. We’ve been in the beta phase with Carrot for the past year and now we’re rolling it out of beta with a crazy exciting vision on how we’ll continue to improve how real estate agents and investors grow your business leveraging the web. Now we’re bringing that same technology and strategy to real estate agents to dominate the online conversation in your own market. To leverage your own unique expertise to stand out from the clutter so you’re the best viable option for your ideal client in your market. How does AgentCarrot help you do that? Let’s dive in and check out some of the ways AgentCarrot will help you save time and stand out from other agents in your market who are all doing the “same ol’ things”. Beautiful High Converting Website Designs + Optional IDX Nearly 60% of the 10s of thousands of leads our clients pull in each month are on mobile devices. So we’ve taken a mobile-first design approach… ensuring that your website not only looks beautiful and converts well on the desktop… but especially on mobile devices. Beautiful Featured Property Listings With AgentCarrot you can create Featured Property Listings to really showcase your best listings with any content you want to add. You’re … Continued

How to Use HARO to Get Backlinks

If you’ve ever run a successful SEO campaign before, you’ll know that building high-quality backlinks to your site is critical. If you want to win organic search traffic via SEO, you need to be sure that all 3 pillars of your campaign—technical SEO, content marketing, and backlinks—are executed on correctly. It’s easy to use an off the shelf platform like Carrot to ensure your site is technically sound, and it’s relatively simple to write and publish high value content to your site. The biggest challenge most people have involves link building. While many methods are highly complex, and others feel uncomfortable or unethical, one stands out as a clear winner. You can earn backlinks from some of the highest authority websites without having to write long articles, building an extensive network of industry influencers, or speaking on endless numbers of podcasts. In my experience, this single strategy wins out against the rest, bringing the highest ROI of all link building methods, landing links in key media outlets and major publications such as Forbes, New York Times, Wall Street Journal and Yahoo Finance. In this article, I’ll explain the HARO link building process, and how you can use HARO for your real estate SEO campaign. Introduction to Help a Reporter Out Help A Reporter Out, or HARO for short, is a simple platform that connects journalists and content producers that with expert sources, to give their content more credibility, and deeper insights. Every day, hundreds of HARO queries are sent out from journalists, asking experts to provide input into their content. Most of this input is in the form of a quote, but it can also involve TV or radio interviews as well. Help a Reporter Out (HARO) was founded by Peter Shankman as a service for journalists to connect with people who could be relevant sources for their reporting. HARO was later acquired and is currently part of Connectively. In 2024, Peter Shankman launched Source of Sources, based on the original HARO model. Qwoted is another popular tool for connecting journalists with subject matter experts. You can follow the guidance below to connect with journalists via the platform of your choice. Why You Should Use HARO for Link Building Building links with HARO outreach involves finding journalists looking for relevant sources for their articles. Unlike other forms of outreach (like guest posting), these journalists need a source, and they want to hear from you. In exchange for your valuable quote, they will credit you, typically with a dofollow or nofollow backlink to your site. Yes, that’s right. SEOs like yourself can use HARO pitches to secure backlinks from websites with tons of link equity, for free! Your quotes are often syndicated in other publications across the internet, shared on social media, and included in other related press mentions, all of which can boost the power of your links further. It also helps with improved brand visibility as both your personal and business name become cited sources. This adds trust when potential clients or sellers look to find an agent, agency or investor to work with. The end result is, you get hard-to-get links from credible news sources, bringing traffic from the journalist’s article, a high-quality backlink to your website, better search engine rankings to your content, and most importantly, more leads for your business. Other Benefits of Using Help a Reporter Out As I mentioned above, backlinks are just one of the many benefits. Many people think of this practise as “HARO SEO”, but the benefits really don’t end there. While I’ve had my fair share of success through SEO, I’ll … Continued