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[Analysis] December 2020 Google Core Algorithm – What to Do If Your Rankings Dropped

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If you’re like me and your business relies on Google rankings for traffic and leads for your business. Every time I hear the word Google algorithm update, the anxiety kicks in a bit. Any Google Core Algorithm update is going to cause a shakeup in site rankings across all industries and all markets. It’s the reason you see hilarious threads like this on Twitter… Google Search Liaison announces December Algorithm Update. As always at Carrot we strive to understand these updates as best we can so we can give our members the best information to ensure their sites continue to perform well. Problem: Post Google Core Algorithm Update Research After the core google algorithm update that was rolled out from December 6th – December 20th the team went back and researched a broad scope of sites using tools, such as… Ahrefs Agency Analytics Google Analytics Google Search Console – which provides insights on rankings, visibility, and overall performance. We found that the algorithm update did have an impact on a significant number of sites in the real estate industry, some positive, some negative, and some stayed relatively consistent. For example, this Carrot member account shows stability after the Core algorithm update. But this site has heavy credibility, BBB, trust, and many Google reviews, etc We decided to review a collection of 20 or so sites within our own platform and reviewed historical rankings, site freshness, uniqueness of content, backlinking profile, the works. Primary Findings What we found … Stale sites, i.e. sites that hadn’t been updated in the last 6 months or so, appeared to be much more vulnerable to negative impacts from the update than sites that were actively being updated on a consistent basis. Those updates could be continually adding blogs and content on a consistent basis, active social media accounts, ongoing backlink development, etc. For example, henrystreetpg.com which hasn’t made any content updates, or posted any social media posts, or utilized any of our content packs in the past 6 months took a significant hit. From mid-page one for a lot of rankings down to the bottom of page two top of page three type rankings. Here’s a look at one of the keywords Henry Street PG has been targeting and the drop in rankings beginning December 6, 2020. On the other hand, sites that were regularly posting on social media, consistently adding backlinks, consistently adding blogs and new content to their site either stayed consistent or improved in their rankings. Additional Findings We also found that some sites that we deemed were unfairly negatively impacted between December 6th and December 20th, but have since made a rebound while others remain in the lower rankings, primarily due again to the lack of any updates to the sites. Based on our findings we have decided more than ever how important it is to stay consistent with your ongoing SEO and site maintenance. Solutions: Initiatives You Can Take Using the case study above where Henry Street Property Group dropped significantly in the rankings, here are some initiatives they are going to take with their site and follow the effects of the changes. Implementing an active Social Media presence. One of the quickest and easiest things you can do if you haven’t started yet is to implement a consistent posting schedule on social media. This indicates to Google that you are an active business and presence on the internet. Review backlink profile See if you can get any quick wins with a few citations here or there. Review your competitor’s backlink profiles to see if you can get some additional ideas for … Continued

Land Seller Websites

Land Investor Websites That Perform Buying and selling land can be a great investment strategy, but you need those buyers and sellers to find you online and convert into a qualified lead. That’s what our inbound marketing system does best… Want Off-Market Land Seller Leads? We’ve heard many times that land sellers “just aren’t going online to sell their land”. But our research and results show a different story. Here at Carrot we always base our decisions on solid data and research. And according to our research and real world testing, land sellers are hitting the web every single day to find the best way to sell their off-market land. How can we help you get in front of these sellers and convert more to closed deals for yourself? Leverage Our Entire Inbound Online Marketing System With every website you launch on Carrot you have our full Inbound Online Marketing feature set to help you get better results online without having to be a tech or marketing expert. From the built in SEO tools, our top notch training, industry leading support team, and our dedication to building the single best system for helping high achieving real estate investors get better results online… we’ve got you covered. There’s no wonder more top investors from around the country trust Carrot than any other website system.

Here’s What You Should Do If Your Real Estate SEO Rankings Drop: Recovery Guide

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It can be a nightmare. One day, you’re on page one of Google for your target keyword phrases, and then, one day, you’re not. Maybe it starts by noticing that you’re not getting as many leads as usual. When you check to see what’s going on, you find that a few of your primary real estate SEO rankings are suffering — the ones that drive passive organic traffic to your real estate website. × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free No SEO or content marketer can accurately predict what any future Google algorithm update will look like. But it would help if you thought about it like this: Search engines are built with the intention to serve people. “Core” algorithm updates typically happen a few times a year, as Google tries to continuously to improve the quality of its search results. The latest core update started rolling out on August 15, 2024: Google likes to reiterate that there is often nothing to fix on your site after core updates… “We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.” … “There’s nothing wrong with pages that may perform less well in a core update.” Although, smaller core updates tend to happen every few months. Google has said: “We’re constantly making updates to our search algorithms, including smaller core updates.” So Google may have made updates to previous core updates, but they’ve also said: “We don’t announce all of these because they’re generally not widely noticeable.” But Google has acknowledged, when released, they can cause content to recover if improvements warrant.” Don’t get stuck thinking… “What can I do?” There are plenty of best practices you can optimize for. Focus on offering the best content you can. Algorithms seek to reward informative content. Here is a list of “high-level” questions to consider while creating unique content: Over the past few years, E-E-A-T, or Experience, Expertise, Authoritativeness and Trustworthiness, has been considered a strong SEO guideline. Check out Google’s own guidance on creating helpful, reliable, people-first content to learn more about E-E-A-T and the impact it can make on your rankings. Now you have some information that you can point to from Google about how to move forward if your website was impacted negatively after a Google core update. Maybe you’ve been tracking your keyword rankings using Carrot’s Keyword Rank Tracker, and you’ve noticed some keyword phrases just starting to dip (going from position 1 or 2 to position 7 or 8), or maybe you’ve fallen back to Page 2 of the search results. Let’s dive in a little deeper and show you what we tell our members… Why are your real estate SEO rankings suffering, and what can you do to fix it? It all starts with determining why your SEO rankings are slipping. Step 1. Determine Why Your Real Estate SEO Rankings Are Slipping Before you try to fix suffering rankings, we need to determine why your rankings are slipping in the first place. You can start by digging into the data about your website, using tools like Carrot’s built-in Analytics dashboard and our Domain Overview tool to get insights about: You’ll want to analyze your website data and try to determine if the drop in traffic or rankings actually has anything to do with a Google algorithm update, or maybe it’s due to other factors entirely. For example, many businesses experience seasonal dips or spikes in traffic … Continued

EP 242: Diving into Member Data, Foreclosure Data, and the Real Estate Industry as a Whole Post-COVID w/ Aaron Amuchastegui

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Aaron Amuchastegui is an investor, developer, dad, husband, and the host of the Real Estate Rockstars podcast. He has bought and sold over 1,000 foreclosures and has developed his own software to help other investors do the same. Most importantly, Aaron is a data nerd like me who let’s math guide him in all aspects of his business. Today, we are talking about foreclosure data, member data from our Carrot sites (our members raked in over 500,000 leads this year,) and the steps you should be taking as an agent or property investor to stand out from the pack post-COVID.

Advanced Real Estate Marketing Funnel: How Big Ones Do It

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A real estate marketing funnel is the system that guides visitors through your website or to your landing page. It turns visitors into leads, helps you nurture them into legitimate prospects, and eventually turns them into clients. This real estate marketing funnel post covers the basics of how to set up a marketing funnel, but the post you’re currently reading is for the advanced agent or investor who already has a business that’s growing. If you’re already generating consistent leads, closing consistent deals, how do you add that lever in your marketing, and take it up the next level? Because that’s where it gets exciting. You start to add magnitudes of results to your business by making some simple switches in your marketing. And the reason I’m saying this is because in a competitive market, like the time I’m recording this video right now, your sellers, your buyers, they have lots of options. So, if anyone is kidding themselves to think that you are the only option for your prospect net market, it’s not true. Advanced Real Estate Marketing Funnel How A House Seller Decides… The 5 stage process that all house sellers ponder as they sell their house. Does your marketing meet them at each stage and advance them to the next step… or does it leave them hanging? How do you make sure that you’re delivering the message that’s going to crack through all that marketing clutter out there? That delivers that message. It’s going to crack through that prospect so that they choose you versus the dozens of other competitors that you’re working around. How do you do that? Well, it’s by tapping into what’s already going on in your prospect’s brain. “Evergreen” Marketing One of the biggest real estate marketing resources that we oftentimes don’t use is the conversations that are going on in your prospect’s brain before they ever reach to you. This is “Evergreen” marketing approach helps control the conversation. The first thing I’d really encourage you to do is get to learn your prospect inside and out. Better than they know themselves. How do you do this? When you’re on the phone with your sellers or your buyers, ask them questions. “Hey, how did you get to my website? Where did you find out about me? Man, so why did you give me a call versus all those other direct mail … those postcards on there? What was it about me that stood out?” After you close those deals, ask them those questions and get those testimonials. But ask them the questions, not just so you get the testimonials, so you can get the data and information on how your prospects think, and I’m going to show you how to use it in your marketing. Here Are A Few Examples Of Brands Or Companies When I Google Their Name… Show Them You’re the Best Solution So, once again, you close the deal. “Hey, awesome. So, how did you find out about us? What was it about us versus the other agents or investors you were working with that kind of tipped you over the edge to have you work with us?” They’re going to say specific things, and those specific things are giving you a direct line into their brain and the way that they think. And now we can start to use those words, use those conversations, to connect with them better, to show them how you are the best solution. To make sure you’re crafting your marketing, so you’re the clear best solution. Not just the one that offered them the … Continued

Top Real Estate Keywords – SEO Keywords For Real Estate Agents

111 Best Real Estate Keywords for Agents × × Featured Resource: The Ultimate SEO Keywords Guide Download for Free Table Of Contents Part 1: Setting The Stage — The Basics Of Keywords and How We Found The Most Profitable Ones To Target. Part 2: Building The Foundation — Top Keywords To Use Part 3: Implementing Your Keywords — What To Do With These Keywords On Your Website. Additional Free Resources From Carrot Part 1: Setting The Stage: The Basics Of Keywords and How We Found The Most Profitable Ones To Target 64,000 Leads Per Month And Counting… When we started Carrot, our goal was simple. We wanted to create the most effective inbound online lead generation platform for high-achieving real estate professionals. 2014 was our first full year in business, but by no means our first year generating real estate leads online. And now, our Carrot members pull in over 13,000 organic SEO leads per month through their Carrot websites (which is why we call it “Carrot.” Dangle our sites in front of your visitors, and they convert into leads better than the average real estate website by far). So get inspired by these 3 quick examples below of real estate professionals who chose to focus on SEO for their lead generation. These are just 3 of the hundreds and hundreds of Carrot members all over page 1 in Google for keyword terms that can help you get the right leads and close more deals. SEO isn’t the holy grail of leads for every business. But when you focus on the right keywords, have the right system and tools to make ranking easier, and have support to get there, it can be a great source of leads to add to your business. How Do SEO And Real Estate Keywords Play A Role In This? A huge part of Inbound Online Marketing as a real estate agent is getting your websites, YouTube videos, and other resources to rank well in Google for keyword phrases that prospective buyers and sellers searching online. So what is a “keyword phrase?” Consider this scenario for a minute. You don’t want to cook tonight and decide to go for dinner instead. The usual restaurants come to mind, but you want to impress your spouse and put in a little extra effort. So you hop on the computer and search for restaurants. You might start your search by food type (Seafood, Mexican, Italian) or look for a restaurant based on reviews and price. Does this look familiar? Google gives a few suggestions and then gives you search results that it thinks are the most relevant. Then you click some of those websites and check out the restaurant’s menu, price, and reviews. If everything looks good, you decide to try one of them. Did You See What Just Happened? This is the power of inbound marketing. Millions of people every day go to Google with questions or problems. If you can be on the first page of Google’s rankings, prospects come to you. As a real estate agent, your job is to get your website (the solution) in front of your prospect (house sellers and buyers) to help solve their problems. For example, if you want to purchase a house in Detroit, MI, you might Google “buy a house in Detroit.”  Or “real estate agent in Detroit.”  The websites that show up in the first several results in Google are the ones that will get that traffic to their websites, and as long as their website is set up to convert visitors, those websites will generate the most leads. Why Are SEO … Continued

SEO For Real Estate Investors

What is SEO for Real Estate Investors? SEO for real estate investors is the process of increasing your website rankings by improving on-page and off-page factors such as keyword content, page speed, descriptive URLs, and backlinks. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Choosing a domain name Your domain name serves as your website’s digital address and a crucial first impression. While it can influence SEO to some extent, it’s not the sole factor. Here’s a breakdown of key considerations for choosing a domain name: Moving Beyond the “Yes or No” on Domain Names and SEO: When ranking websites, search engines consider various factors beyond exact-match keywords in domain names. High-quality content, strong backlink profile, and user experience all play a significant role. Here are some additional SEO best practices to consider alongside your domain name selection: Remember: The best domain name effectively balances brand identity, user experience, and SEO considerations. By following these guidelines, you can choose a domain name that serves you well in the long run. As for having a keyword-rich domain name, check out our thoughts here. Uncover the Keywords that Drive Results Keywords remain a fundamental element of SEO, but the landscape has evolved. Here’s how to conduct effective keyword research: Carrot’s Keyword Explorer tool is specifically designed for real estate investors, providing deeper insights into search volume, competition levels, and long-tail keyword variations tailored to your niche. With Carrot’s Keyword Explorer tool, you can quickly identify high-converting keywords to attract motivated sellers and buyers, making it easier to optimize your website for better search rankings and lead generation. If you want to know which keywords we have identified as the best to target on your website, grab our SEO Bible. By implementing these updated strategies, you can move beyond basic keyword selection and discover the keywords that will drive your website’s organic traffic and success. Craft Content that Captures Attention (and Google’s Eye) User engagement remains a crucial factor in Google’s ranking algorithms. Here’s how to create content that keeps readers hooked: By implementing these tactics, you’ll create content that not only captivates readers but also sends positive signals to search engines about your website’s relevance and authority. Craft Compelling Title Tags for Maximum Impact While the exact character limit can fluctuate slightly, Google generally displays around 60 characters of your title tag in search results. Here’s how to optimize your title tags for the current landscape: We have a handy tool built into Carrot websites that helps you create your page or blog post’s title tag. By following these guidelines, you can create compelling title tags that improve click-through rates and provide search engines with valuable context about your content. Real Estate Conversion Copywriting: How To Sell The “Click” With Your Meta Description And SEO Title Focus on User Intent, Not Keyword Placement While including relevant keywords throughout your content remains important, the emphasis has shifted from strict keyword placement to user intent. Here’s what you should prioritize: By focusing on user intent and value proposition at the beginning of your content, you’ll engage readers, keep them coming back for more, and establish yourself as a credible source. Search engines will also recognize the relevance of your content to user queries. Craft Clear and Descriptive URLs While URL length isn’t a direct ranking factor, clear and concise URLs can enhance user experience and potentially improve SEO: Remember, search engines also consider user behavior when ranking websites. Clear URLs can lead to higher click-through rates, which can indirectly signal value and relevance to search engines. Leverage the Power of Images … Continued

7 Tips To Master Local SEO for Real Estate Investors | Skyrocket To The Top of Search Engine Results

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Competition in the real estate market will always be fierce. But what if you could attract a steady stream of qualified leads without the constant hustle? The answer lies in local SEO for real estate. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Imagine this: a potential seller in your market searches for an investor specializing in fixer-upper properties. Through the power of local SEO, your website appears at the top of their search results, showcasing your expertise in local market trends and flipping potential. This is the magic of a well-optimized local SEO for real estate strategy – attracting motivated sellers and generating deals on autopilot. This guide is designed for real estate investors like you. By following our 7 simple tips to master local SEO for real estate, you’ll be well on your way to ranking higher in local search results, attracting high-quality leads, and ultimately skyrocketing your real estate business. The Power of Local SEO for Real Estate Investors: Attract Local Leads & Dominate Your Market Local SEO focuses on optimizing your online presence to rank higher in search results for local searches related to real estate investing in your target market. With a strong local SEO strategy, your website could be the first they see, positioning you as the go-to expert. The benefits of local SEO for real estate investors are undeniable: By mastering local SEO for real estate, you’re not just optimizing your website – you’re setting yourself up as a dominant player in your local market, attracting a constant flow of qualified leads ready to do business. 7 Simple Tips to Master Local SEO for Real Estate and Skyrocket Your Lead Generation Now that you understand the power of local SEO for real estate let’s dive into practical steps to implement it. Here are 7 easy-to-follow tips for mastering local SEO for real estate and attracting qualified leads in your target market: Tip 1: Claim and Optimize Your Google My Business Profile Think of your Google My Business (GMB) profile as your online storefront for local searches. Claiming and optimizing your GMB profile is crucial for local SEO for real estate. Here’s what to do: Tip 2: Target Relevant Local Keywords The key to attracting local leads lies in using the right SEO keywords. Conduct keyword research to identify search terms potential sellers in your area use. Here’s the trick: Tip 3: Create High-Quality, Local Content Content is king, and local SEO is no exception. Establish yourself as a local expert by creating informative content that caters to your target audience’s needs. Here are some ideas: Tip 4: Build Local Citations Citations are essentially online mentions of your business name, address, and phone number (NAP) across various directories and websites. Building strong local citations is a key element of local SEO for real estate. Here’s how to get started: Tip 5: Encourage Positive Online Reviews Positive online reviews are gold for local SEO for real estate. They build trust with potential sellers and signal expertise to search engines. Here are some ways to encourage reviews: Tip 6: Engage with Local Online Communities Don’t underestimate the power of local online communities. Actively participating in relevant online forums, Facebook groups, and platforms like Nextdoor can boost brand awareness and establish you as a local expert. Here’s how: Tip 7: Track Your Results and Adapt Local SEO for real estate is an ongoing process. It’s crucial to monitor your progress and adapt your strategy accordingly. Here’s what to track: Get Started Now To Master Local SEO On Your Real Estate Investing Website … Continued