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Video has completely taken over the internet. According to MechDope, there are 3.25 billion hours of video watched on YouTube each month. Video content is the most engaging and easily consumable form of content and can be very beneficial for building your credibility and brand within your market when used correctly.  × × Featured Resource: Our Free Video Marketing Playbook For Investors And Agents! Download for Free In a world with smartphones, Facebook Live, GIF-, Vine-, and Boomerang-creation tools, the territory belongs to anyone who will claim it. And that includes real estate agents. As Hubspot reports, “90% of users say that product videos are helpful in the decision process.” And real estate is all about helping people make BIG decisions. As part of your agent content strategy, we’re going to cover 12 real estate video marketing ideas that you can easily replicate, no matter where you stand in your real estate journey. The examples we provide are far from mediocre, but don’t let their quality of them discourage you. You simply need to have videos that are high-quality for the stage you are currently at. The worst thing you can do is allow perfectionism to get in the way of producing content. Rather than use the examples as a standard by which to measure yourself, use them as a guide for inspiration, allowing technique, idea, and cadence to inform your own videos. The Real Estate Agent’s Video Marketing Playbook Attract your most motivated prospects in under 20 minutes a week, no gear or tech expertise is required. Includes Free Scripts & 52 Ideas What is Real Estate Video Marketing? In real estate, video marketing is the process of creating video content for the purpose of building brand awareness, generating leads, getting listings, and helping homebuyers. Video is currently the most popular form of content on the internet — and by executing a consistent video content marketing plan, real estate agents can rise head and shoulders above their competitors. How to Create a Real Estate Video Marketing Plan Soon we’ll give you 12 ideas for creating video content (with examples). But before we get into that, let’s talk about how you can create and execute a video marketing plan that works. Follow these five steps and you’ll be on your way to building more authority in you market. Step 1. Choose Your Platform There are a lot of different video content platforms. YouTube is the most popular, but video content runs rampant on TikTok, Facebook, and Instagram. And while you might publish your videos to all of those platforms, it’s still best to focus on just one. Which platform will be your main platform? It doesn’t matter which one you choose. But once you make a decision, you’ll want to optimize your content for that platform. If you’re doing TikTok videos, make them short and sweet. If you’re doing YouTube videos, create longer-form content that is still valuable but also entertaining. Step 2. Create Your Calendar Creating videos can be time-consuming. And if you’re not careful, it can quickly become overwhelming. That’s why it’s important to have a content calendar. This will help you batch your content creation so that you’re not trying to film, edit, and publish a video daily. Your calendar doesn’t have to be fancy. A simple Google Calendar will work just fine. Make sure you stick to the calendar you create. But if you miss a day, don’t try to make up for it by filming two videos the next day. This will only lead to burnout. Set aside days for creating lots of content and then schedule that content … Continued