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Real Estate Video Marketing: The Ultimate Guide For Agents

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Video has completely taken over the internet. According to MechDope, there are 3.25 billion hours of video watched on YouTube each month. Video content is the most engaging and easily consumable form of content and can be very beneficial for building your credibility and brand within your market when used correctly.  × × Featured Resource: Our Free Video Marketing Playbook For Investors And Agents! Download for Free In a world with smartphones, Facebook Live, GIF-, Vine-, and Boomerang-creation tools, the territory belongs to anyone who will claim it. And that includes real estate agents. As Hubspot reports, “90% of users say that product videos are helpful in the decision process.” And real estate is all about helping people make BIG decisions. As part of your agent content strategy, we’re going to cover 12 real estate video marketing ideas that you can easily replicate, no matter where you stand in your real estate journey. The examples we provide are far from mediocre, but don’t let their quality of them discourage you. You simply need to have videos that are high-quality for the stage you are currently at. The worst thing you can do is allow perfectionism to get in the way of producing content. Rather than use the examples as a standard by which to measure yourself, use them as a guide for inspiration, allowing technique, idea, and cadence to inform your own videos. The Real Estate Agent’s Video Marketing Playbook Attract your most motivated prospects in under 20 minutes a week, no gear or tech expertise is required. Includes Free Scripts & 52 Ideas What is Real Estate Video Marketing? In real estate, video marketing is the process of creating video content for the purpose of building brand awareness, generating leads, getting listings, and helping homebuyers. Video is currently the most popular form of content on the internet — and by executing a consistent video content marketing plan, real estate agents can rise head and shoulders above their competitors. How to Create a Real Estate Video Marketing Plan Soon we’ll give you 12 ideas for creating video content (with examples). But before we get into that, let’s talk about how you can create and execute a video marketing plan that works. Follow these five steps and you’ll be on your way to building more authority in you market. Step 1. Choose Your Platform There are a lot of different video content platforms. YouTube is the most popular, but video content runs rampant on TikTok, Facebook, and Instagram. And while you might publish your videos to all of those platforms, it’s still best to focus on just one. Which platform will be your main platform? It doesn’t matter which one you choose. But once you make a decision, you’ll want to optimize your content for that platform. If you’re doing TikTok videos, make them short and sweet. If you’re doing YouTube videos, create longer-form content that is still valuable but also entertaining. Step 2. Create Your Calendar Creating videos can be time-consuming. And if you’re not careful, it can quickly become overwhelming. That’s why it’s important to have a content calendar. This will help you batch your content creation so that you’re not trying to film, edit, and publish a video daily. Your calendar doesn’t have to be fancy. A simple Google Calendar will work just fine. Make sure you stick to the calendar you create. But if you miss a day, don’t try to make up for it by filming two videos the next day. This will only lead to burnout. Set aside days for creating lots of content and then schedule that content … Continued

EP 260: The 5 Biggest Facebook Ad Mistakes + How To Get Started w/ Chad Keller – Facebook Ads Mastery Part 1

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What better way to kick off a series a new series on Facebook ads than with a guy who spends MILLIONS of dollars on ads? Seriously. Through working with big companies like Dish, Macy’s, Chewy, TheChive, Sprint, and more – not to mention successfully running ads for his own investing business, Chad Keller has been testing, optimizing, and teaching others how to turn cold traffic from crappy ads into sellers that are more motivated than Tony Robbins on Red Bull. Today, we’re looking at the most costly mistakes investors & agents make. Then, in the next 3 episodes, we’ll dive into the copy, creative, budget, targeting, and how to scale campaigns. Stop blowing your marketing budget on under-performing ads & Listen to the podcast.

Carrot Reviews | Member Stories

Carrot Reviews on YouTube Cody SperberGreen Elephant Development Michael BOahu Home Buyers Josh & AdamQuick Home Offers Beau HollisSimplySold Carrot in a Nutshell… Carrot Website Reviews Carrot websites consistently generate leads that turn into high-value deals. Here’s what some happy Carrot users have to say about the success they’re finding with a Carrot website. Closed 10 deals this year from Carrot and the margins are always higher from internet leads. Carrot Customer Support Reviews One of the things that sets Carrot apart is outstanding customer support and a culture that truly cares about your success and well-being. We’re not a faceless software provider, we’re your partner. Why People Love Carrot’s Lead Generation Tools & Training Carrot doesn’t leave you alone to figure out everything on your own. We provide the tools and training you need to rank well, generate motivated leads, and gain confidence in your business. Carrot Websites are Easy to Use Carrot members love how easy it is to set up a top-performing website specifically designed for real estate … even if you’re not tech savvy. Real Estate Pros Love Carrot! Real Success Stories from Real Carrot Users Looking for Investor Carrot Reviews? We’re still the same great company you’ve heard so much about, we just simplified our name! When Carrot started in 2014, our aim was to help real estate investors (and now agents) not just get online… but get better performance online. One lost deal from an underperforming website can cost you $10k, $20k, $50k or more. Over the years we’ve dedicated millions of dollars and tens of thousands of hours to being the primary innovator and leader of high-performing online lead generation websites. If you are searching for Investor Carrot reviews, Agent Carrot Reviews, On Carrot reviews, or something else and still don’t see what you need to make a confident decision, setup a call with one of our Product Specialists and we’ll walk you through how we help more top investors attract more inbound real estate leads than any other system in real estate (or check out how we stack up against Carrot alternatives).

EP 254: 5 Backlink Building Pro Tips for Faster SEO Results w/ Keith Sant & Bryan Driscoll, SEO Series Part 4

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Part four in our SEO series came from feedback we received from Carrot users who wanted to know exactly what to do if they were only putting in an hour a week on their sites. We brought in two of our favorite guests, Keith Sant and Bryan Driscoll, to dive into using valuable backlinks and creating consistent content for your website. (Pssstttt… it’s easy with our Advanced Marketer Plan.) So listen in or read on to find out how to get the most out of your website in just one hour a week!

EP 252: The 5 Most Important & Most-Overlooked SEO Secrets for Real Estate You’ve Never Heard of w/ Bryan Driscoll, SEO Series Part 2

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SEO is a topic that can seem overwhelming for some of our members who simply want to close deals and not work on the details of their website. However, as you’ll discover in our latest episode of the CarrotCast, with these simple, effective, and often overlooked strategies, you’ll be able to achieve higher rankings faster than you may think. Higher rankings lead to more clicks, more clicks generate more leads, and more leads mean more conversions. Here are 5 incredible SEO secrets from our friend, client, and professional marketer, Bryan Driscoll.

EP 250: Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy

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Focus on the data, not the drama! Nate Kennedy One of the things I have seen investors and agents struggle with the most is finding ways to stand out and differentiate themselves from the competition. Many people are under the impression that they just need to go out there and get leads when in reality, it takes much more than that.  If you want to stand out in your market, you’ll need to tap into the psyche of your customers, find out how you can help them, and build value from that foundation. You have to learn how to truly understand your customer’s pain and lead them to the solution. When you are able to convey the message that you are the one who is uniquely qualified to help them, marketing becomes easy! Learn how Nate utilizes 3 content marketing pillars to help businesses stand out and how you can implement these same concepts into your own business! Read the Full Show Notes Below… Use These Simple Content Marketing Hacks To Stand Out From Your Competition w/ Nate Kennedy Nate calls himself the builder of Funnels, Master of Ads, King of Conversions, and The Doctor of Marketing, all with good reason. Since starting his business, he’s helped people to generate hundreds of thousands of leads, maybe even millions! I’ve known Nate for over 10 years now and have seen first-hand the results he has been able to deliver his clients. Nate’s involvement industry encompasses more than just marketing. He has owned a mortgage company, wholesaled properties, worked on rehabs, and even built houses himself. When he discovered online marketing in 2007, he went all in and hasn’t looked back since. Today he works with many top leaders and trainers in the real estate space, as well as local agents and buyers.  Over the last few years, Nate and his team have focused heavily on real estate investors. With so many people saying the same things and offering the same services, how do you stand out from the rest? You can say you pay cash and close quickly, but that doesn’t make your business any different from all the other homebuyers in the area. The investors who are really seeing success are the ones building authority and credibility. When someone has a problem an authoritative business is the first one thought of. To achieve this, Nate utilizes three pillars when working with his clients. He helps them to understand their client’s pain, deliver a message that stands out, and capitalize on the valuable content they are creating.  Pillar 1 – Creating An Online Presence Many people think they can just put up a page and the leads will begin to roll in, however, it takes much more than that to be successful with your online marketing. As the leader of your business, it’s important that you understand the psychology of your marketing so you can move people from their pain to a solution. Our online presence will need to be different from your competition, letting your customers and clients know exactly how you are uniquely able to help them solve their problems. Getting Great Testimonials One of the first things Nate asks his clients to do is to provide testimonials from happy clients. It is one thing when you go out and try to sell your services, it is quite another when you have a 3rd party doing it for you. If possible, get video testimonials that you can utilize in all sorts of ways on your site. When setting up online ads, you can have them point right to your … Continued