Wholesaling in Multiple Markets: Strategies for Explosive Growth

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wholesaling in multiple markets

Wholesaling in multiple markets doesn’t need to cause a complex website system. Do you need to set up multiple websites, or can you stick with one website? And how do you use your website to scale your business?

Imagine Sarah, a young and ambitious real estate investor. Starting in her hometown, she quickly mastered the art of wholesaling – finding undervalued properties, securing them under contract, and assigning those contracts to rehab specialists at a profit. Success came quickly, but Sarah craved more. Limited by her local market, she knew she needed to expand her horizons. Undeterred, Sarah took a calculated leap, targeting several neighboring cities with similar demographics. By leveraging a strategic online presence, she built trust with sellers in these new markets, uncovered a wider pool of deals, and ultimately scaled her wholesaling business to new heights.

Wholesaling, the process of acquiring properties under contract and then assigning those contracts to a buyer for a fee, is a powerful strategy for generating profits in the real estate market. While success is certainly achievable by focusing on a single market, venturing into new territories offers several advantages. Diversification across economic climates reduces risk, and a wider pool of deals provides more opportunities to find hidden gems. However, expanding your reach comes with its own set of challenges. Building trust with new sellers and buyers, demonstrating local market knowledge, and appearing relevant in each area all require a strategic approach.

This is where your website steps in as your secret weapon. By crafting a website that speaks directly to each market you serve, you can overcome these hurdles and propel your wholesaling business to new heights. Let’s dive into the specific strategies you need to implement to transform your website from a static brochure into a dynamic hub that fuels your multi-market success.

Watch this video for deeper insights into wholesaling in multiple markets:

How to Grow Into Multiple Markets as a Real Estate Investor

Challenges of Wholesaling in Multiple Markets

The potential rewards of expanding your wholesaling business to multiple markets are undeniable. Access to a wider pool of deals, diversification across economic climates, and scaling your profits are all exciting possibilities. However, venturing into new territories also presents unique challenges that require a strategic approach. Here are the key hurdles you’ll need to overcome when marketing yourself as a wholesaler across multiple locations:

  • Local Knowledge and Market Nuances: Every market has its own rhythm. Understanding local trends, pricing structures, and even legalities specific to each area is crucial for success. A one-size-fits-all approach won’t work. Without in-depth knowledge of, for example, average renovation costs in a particular market, you risk miscalculating your profit margins or underestimating the rehab potential of a property. This can lead to missed deals or, worse, deals that fall apart during due diligence.
  • Building Trust with Potential Buyers and Sellers in Different Areas: In the wholesaling game, trust is your currency. Sellers need to feel confident that you can deliver a qualified buyer quickly and at a fair price. Buyers need to know you have access to good deals and the expertise to navigate the closing process. Building this trust takes time and effort, especially when you’re new to a market. Without a proven track record and established relationships with local players, convincing sellers you’re the right partner can be an uphill battle.
  • Appearing Relevant and Engaged in Each Market: Wholesaling is a competitive business, and potential clients are bombarded with marketing messages. To stand out, you need to demonstrate that you’re not just a fly-by-night operator. In a new market, convincing sellers you’re genuinely interested in their area and not just here for a quick buck requires a different approach. Simply plastering your generic wholesaling website across new territories won’t cut it.

Website as Your Central Hub

The challenges of wholesaling across multiple markets might seem daunting, but fear not! Your website can be the key to overcoming these hurdles and transforming into a central hub for your multi-market wholesaling business. Here’s how:

  • Conquer Local Knowledge with Targeted Content:

While you can’t be an expert on every market overnight, your website can bridge the gap. Create location-specific landing pages or blog posts dedicated to each market you operate in. These pages can showcase your understanding of the area by highlighting: * Local market trends and data (average sales prices, days on market) * Success stories of past deals you’ve closed in that specific city * Testimonials from satisfied sellers in the area * Information on local resources and programs relevant to wholesalers (investor groups, lenders)

By providing valuable, localized content, you demonstrate a genuine interest in each market and establish yourself as a knowledgeable resource for potential clients.

  • Build Trust Through Authority and Transparency:

Your website can be a powerful tool for building trust with potential buyers and sellers. Here’s how:

Showcase Your Expertise: Dedicate sections of your website to educating visitors on the wholesaling process and the benefits you offer as a wholesaler. Include clear explanations of what you do, the types of properties you work with, and your typical timeline for closing deals. Consider incorporating videos or case studies to showcase your past successes and expertise.
Testimonials and Social Proof: Positive testimonials from satisfied sellers and buyers in each market you serve are gold. Include these prominently on your website, ideally linked to the specific location pages. Social proof builds trust and demonstrates your track record of success in different territories.
Transparency is Key: Be upfront about your contact information, service areas, and fees. Having a dedicated “Contact Us” page for each market allows potential clients to easily reach you and fosters a sense of accessibility and local presence.

  • Appear Relevant and Engaged with Tailored Messaging:

A generic wholesaling website won’t resonate with potential clients in different markets. Here’s how to use your website to appear relevant and engaged:

Location-Specific Calls to Action: Instead of a generic “Contact Us” form, create targeted calls to action on each landing page that speak directly to the needs of that market. For example, “Get Your Free Seller’s Report – ” or “Find Your Cash Buyer in ” will resonate more than a generic “Sell Your House Fast” option.
Visual Branding with a Local Touch: Maintain a consistent brand identity across your website but with the flexibility to incorporate subtle visuals that resonate with each target market. This could include using local cityscapes as background images or color palettes that reflect the local aesthetic.

By implementing these strategies, your website transforms from a static brochure into a dynamic hub that speaks directly to each market you serve. This targeted approach builds trust, showcases your expertise, and positions you as a relevant and engaged player in each area you operate.

Website Strategy for Multi-Market Wholesalers

Your website is the cornerstone of your multi-market wholesaling operation. Here’s how to leverage its power to attract sellers and buyers in each of your target areas:

Content Strategy: Speak the Local Language

  • Location-Specific Landing Pages: Ditch the one-size-fits-all approach. Create dedicated landing pages or blog posts for each market you serve. Titles like “Wholesaling Houses in ” immediately grab attention and demonstrate your local presence.
  • Targeted Keywords: People searching for wholesaling services use location-specific keywords. Research and incorporate relevant keywords for each market throughout your website content. This improves your search engine ranking in each area, ensuring potential clients easily find you.
  • SEO Optimization: Don’t underestimate the power of SEO. Optimize each landing page for its specific location by incorporating local keywords naturally into the content, meta descriptions, and image alt tags. Consider exploring local SEO tools to further boost your visibility in each market.

Visual Branding: Consistency with a Local Flair

Maintain a consistent brand identity across your entire website. This builds recognition and trust. However, infuse your website with subtle visual elements that resonate with each target market. Think about incorporating:

  • Cityscapes or Local Landmarks: Use high-quality images of cityscapes or iconic landmarks in the background of your landing pages for each market. This creates a sense of local connection and demonstrates familiarity with the area.
  • Color Palettes: Consider using color palettes that reflect the local aesthetic. This could be a vibrant beach scene theme for a coastal market or a more muted, historical theme for a city steeped in tradition. A subtle shift in color scheme can go a long way in creating a sense of local relevance.

Calls to Action: Make it Clear What You Want

Don’t leave visitors guessing about what to do next. Implement clear and targeted calls to action (CTAs) on each landing page. These CTAs should speak directly to the needs of that specific market. For example, instead of a generic “Contact Us” button, use CTAs like:

  • “Get Your Free Seller’s Report – “ – This provides immediate value and positions you as a resource for motivated sellers.
  • “Find Your Cash Buyer in “ – This speaks directly to a seller’s pain point and clearly conveys your value proposition.

Lead Capture Forms: Segment Your Audience for Tailored Communication

Utilize separate lead capture forms on each location-specific landing page. This allows you to segment your audience by market, ensuring your communication is relevant and targeted. By capturing location data, you can personalize future emails and marketing messages, building stronger relationships with potential clients in each area.

Additional Tips & Considerations

Conquering the digital landscape is just one piece of the puzzle. Here are some additional strategies to solidify your presence as a multi-market wholesaler:

  • Social Media Savvy: Don’t underestimate the power of social media platforms for targeted marketing. Create separate social media profiles or pages for each market you serve. Share location-specific content, engage with local groups and influencers, and run targeted social media ad campaigns to reach motivated sellers and potential buyers in each area.
  • Building Local Relationships: While your website is a powerful tool, there’s no substitute for building relationships with local players. Network with real estate agents, attend local investor meetings, and connect with other wholesalers in each market. These connections can be a valuable source of referrals and provide valuable insights into the local market nuances.

Conclusion: Your Website – The Hub of Your Multi-Market Success

The challenges of wholesaling across multiple markets are real, but you can overcome them with a well-crafted website as your central hub. By implementing the strategies outlined above, you’ll create a website that speaks directly to each market you serve, showcasing your expertise, building trust, and attracting a steady stream of motivated sellers and eager buyers.

Remember, your website is a dynamic tool, not a static brochure. Continuously update it with fresh content, analyze your website traffic for each market, and refine your approach based on the data. You can turn your multi-market wholesaling dream into a thriving reality with dedication and a strategic online presence.

Trevor Mauch

Trevor is the CEO of Carrot and knows a thing or two about inbound marketing and generating leads online in the real estate industry. As an investor himself, he's generated tens of thousands of real estate leads and is a leading expert in inbound marketing for investors and agents. In addition, his true passion is helping entrepreneurs grow businesses that truly help you live a life of purpose.

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26 responses to “Wholesaling in Multiple Markets: Strategies for Explosive Growth

  1. Great White Board Session. I am in the Washington Metropolitan Area which includes Washington, DC, Maryland, and Virginia so this was right on time. Keep up the good work. You guys are the Best.

    1. Awesome! Glad you liked it Jonathan!!! These whiteboard sessions are pretty fun actually! So we’ll keep doing them and answering your questions!

  2. Great timing! I like the format of the White Board Session – short and sweet! I’m just getting ready to launch a website for the Tulsa, Oklahoma area. What you’ve said here is making me rethink my website. I’ll be contacting you soon!

  3. Good info I only wish I new this strategy when I started all my seo. Seems I have to start fresh because my idea now is multiple markets/states, my current domain locks me into 1 state, ugh! I suggest if you ever think your gonna go multi state then chose a non state specific domain…

  4. Trevor, thanks for the very helpful info on wholesaling in multiple markets. The info was very helpful and much needed. BY the way.., Don’t worry about your bald spot, you’re lucky I started going bald at 16.But most importantly I learned.., “It’s not what ON your head, it’s what’s IN your Head” and my friend you’re very smart, so what’s on your head, is a minor issue :)

  5. Great info Trevor , this has been puzzling me for quite a while….you just answered all my questions ….keep up the good work

  6. I get the gist of the carrotcast but how do I go about changing my home buyer site to a more generic site when my url for the site has my city name in it? Do I start with a new url to have a broader reach?

    1. Great question!

      Ya the URL of a site is really important for how easily the site can scale into other markets as you go. If you ever feel you’re going to branch out to other cities / states… the URL that you choose at the start should be broad enough to cover those and not too narrow to exclude them. If you have traction w/ your SEO and are ranked well w/ that URL you won’t want to bail on it. Also… you can still make it work with the name of the city in it if the other areas you plan on investing in are around the city in your URL.

      In the end… it just has to make sense. If you have a URL that is “webuyrhodeislandhomes.com” and you’re marketing in Oregon… that doesn’t make much sense. But if you have a URL that is “webuydallashomes.com” you can totally make it work by creating city specific pages for each suburb of Dallas. That works great.

  7. Trevor, I was trying to figure out how to add the cities and found the short training video. I was able to add about 10 cities in no time. Thank you for the clear instructions.

    I would like to know if there’s a way to add my own form from a different site?

    1. Hey Deborah! Awesome! Glad you were able to get those location pages launched easily!

      YEP! If you have a form from another system that you want to put on Carrot.. you can add it as long as that other system gives you a form embed code.

      The best thing probably is to reach out to our support team and let them know what system that form is from and we can help you from there.

      Also, we integrate with lots of other platforms so you may be able to use our integrations vs. having to put the form code on the site.

      Either way we’ve likely got you covered :-)

  8. Now I find this after being recommended seperate sites (I had 3 in the plan) before I signed up. This would be great, I have already done most of the work for all 3 sites for 3 markets. Ugh!

  9. Great White Board Session Trevor!! I’m all over it! Time to takeover Maryland Land Investing c/o Investor Carrot!! -Andre

  10. Do you recommend using this strategy for the Carrot Land Investing site? Just watched the video session again and towards the end, you mentioned you do not recommend using this strategy to target both buyers and sellers, which is the way the land site is setup. Please advise.

    1. Hey Andre!

      Great question man.

      So… this video I mainly focused on motivated house sellers and I should have clarified what to do for other types of prospects.

      Motivated house sellers are a tad different when it comes to the wholesaling / flipping model because most of the general population isn’t educated on how investing works or how the wholesaling model works… so ideally you want to heavily focus your message on how you can help that particular prospect… and not one click away also be selling houses at a steep discount because to the person who doesn’t have experience w/ the investment model… they’ll immediately see “well they are selling properties at a steep discount, therefore they’re likely going to lowball me”. Keeping the message focused works great.

      As a real estate agent, most agents have pages for both buyers and sellers because usually a person who sells their house w/ an agent also will use that same agent to buy a house… and people understand the traditional sales process, how an agent makes their profit, etc… so that doeesn’t throw them off.

      For land, notes, and things like that where the person selling that asset is likely an investor… that prospect knows and expects you to offer less than full face value and understands you’re likely going to re-sell it. And many times someone who wants to sell a note may want to buy another note later. Etc.

      So ya for land, having both the buy and sell side on the same site isn’t a big deal at all. But we have several Carrot clients having lots of success with having separate buy and sell sites for land. To me it really depends on how you want to market your brand.

      But yep, if you have your buy and sell side for land on the same site… just make sure when you’re doing your marketing your driving people to the specific page on the site w/ the messaging and call to action best suited for their situation.

      i.e. – if your home page is mainly focused on attracting a land seller, drive your land sellers from your direct mail, craigslist ads, FB ads… wherever… to your home page.

      Then you’d have a page on your site setup specifically to speak to buyers of land… and your land buyer marketing should link directly to that page. Like… yoursitehere.com/buy-land as an example.

      Don’t over complicate it… and hit us up if you want us to take a look at things :-)

  11. If I was going to wholesale in 10 different cities, would I need 10 separate squeeze pages, or 10 separate landing / permalink pages? How many 2nd tier location specific pages can I build on your platform with a subscription? Thanks :-)

    1. Steve!

      Great question man.

      With Carrot you can build as many location specific landing pages as you want. So there’s no limit there.

      But yes, ideally each market you want to go after and rank well in SEO for… ideally each market has a page specific to that area.

      Make the home page focused on your broad market (or your primary market) on the home page and then location specific landing pages for the other markets that you link to from your home page.

      If you’re a Carrot client we can help you do this in our Carrot Marketplace of services.

      Go get ’em Steve!

  12. Thanks Trevor for the quick response. That sounds great about unlimited landing pages. So if I understand correctly, if I had individual ‘we buy houses for cash’ type domains for Boise, Missoula and Spokane I could point them at the city landing subpages and advertise them on my direct mail as individual websites? Thanks!!

  13. Hi Trevor, I can feel your compassion to help us and you are appreciated. Im in Florida, and I am wanting to wholesale from Central Florida to North Florida with way too many cities in between. What do you suggest? I know targeting the big cities like Orlando, etc. is good but what about the people in the smaller cities that are thinking about selling? There are so many of them, how do I include them all? Am I going to have to list them on my home page?

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