Category: The CarrotCast Podcast

From online marketing to mindset, join us as we unlock the best stories, tactics, and strategies from America’s top investors and agents.

EP 71: [Recap] CarrotCamp Mountain Edition 2017 MARKETING + COMMUNITY + ADVENTURE
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Your mind conceived it, you believed it, and we achieved it. Jeff Milligan

CarrotCamp was unlike most events. It wasn’t a workshop or seminar, nor was it a retreat. It was an immersive experience where we did a deep dive into the campers world. We unplugged and got out of the office and into nature, and worked with our team to get massive things done to uplevel marketing… all the while building relationships with other high-level real estate entrepreneurs that will hopefully last a lifetime.

Campers Edward Beck, Jeff Milligan, Tang Nguyen, Tim Oppelt, and Kyle Doney discuss what they enjoyed, struggled with, and how Camp benefited them both personally and in their businesses.

Thank you 2017 CarrotCampers!

Enjoy!

Check out more CarrotCast episodes at carrotcast.com

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Takeaways from CarrotCamp 2017 Mountain Edition

:50 – What Edward Beck from El Paso, Texas absorbed during CarrotCamp that he can take back and use in his life and business.
1:20 – Jeff Milligan from Atlanta adds to what he pulled from the Camp.
2:35 – Tang Nguyen joined as a last-minute decision. He discusses why that choice was one of his best decisions ever.
3:30 – Deleware investor, Tim Oppelt, shares why he decided to come to CarrotCamp and what he learned.
4:50 – What this group of investors thought about the first day of CarrotCamp. Really taking a step back to look at your “why”.

It wasn’t a seminar, it was on-the-job training. Here we dug in deep into the feelings as well as the business” – Jeff Milligan

7:50 – Kyle Doney for Denver shares his thoughts about the first day.
9:20 – Other takeaways from a couple of days:
- Tim Oppelt: Implementing values in his business, such as Carrot’s “Building Humanity Back Into Business.”
10:55 – Covering how to build a team and working hands-on on Camper websites.
12:35 – Trevor’s most significant takeaways from the first CarrotCamp.
16:10 – How AWESOME Seth Buechley’s business and life mindset talk was.
17:15 – Final thoughts about what was great about CarrotCamp 2017.

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October 24, 2017
EP 69: Get Rich But Not Quick With Carrot Client Edward Beck

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They make it like a get rich quick scheme and it’s not. You can get rich. Possilbly quick, but the odds are highly against it and to get into the business thinking that’s what you’re going to do you’re getting in for the wrong reasons. Edward Beck

CarrotCamp is a little over three weeks away, and I’m so pumped about it at the time that I’m recording this. And my guest is Edward Beck, who’s a returning guest.

Check out: Bandit Sign Wars, Door Hangers, and Scaling With Online Marketing for Real Estate Investors w/ Edward Beck

And you’ll get to re-meet him if you’ve listened to the previous episode with Edward from El Paso, Texas. And, now, he’s crushing it with the web, and also has a great mindset around business and real estate on the ethical side of investing. But Edward will be coming up to CarrotCamp, so I’m pumped to meet him in person.

I’m so excited about how he’s growing his real estate business and how he’s really investing and helping other investors do the same thing. So, pumped to hang out with him for three days.

Edward does five, seven, eight, nine, and fifteen deals a month. He’s going to talk about his deal volume here. He will talk about his marketing mix, what he’s switched, and his new book.

Edward, I’m so proud that you wrote a book. I went through it during the manuscript process, and it’s a great book.

Guys and gals, we will introduce that to you as well. And, yeah, let’s welcome Edward Beck back into the CarrotCast as returning guest.

Listen, enjoy, and check out more CarrotCast episodes at carrotcast.com.

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Listen to this CarrotCast episode and generate your own get rich but not quick strategy. Remember to do it the right way.

1:25 – Recapping the past six months since Edwards first CarrtoCast: How he’s been scaling business.
3:35 – Writing for seasoned investors: Introduction to Edwards’s book “Get Rich But Not Quick: The Good, Bad, and Ugly of Real Estate Investment.”
6:40 – Unpacking the value of being a beacon of positivity.
12:50 – Why does being transparent “wins” deals for Edward to the tune of 20-25% closing rate?
16:10 – The anatomy of Edwards client meeting process. Non-combative and without being cheesy.
20:45 – Why “Nice Guys” don’t finish last.
22:30 – One story of compassion and kindness that has stuck with Edward. How he helped a client through a difficult situation.
26:00 – What Edward’s online and offline marketing looks like at the moment?
28:00 – The strategy of ranking organically (SEO) 1 and 2 in his market.
31:00 – Downscaling and regaining his business focus.
34:30 – Diving into Edward’s current buy and sell volume – 15-18 deals per month: Hold, fix/flip, and wholesale.
40:30 – Find a real estate investing model that fits you.
43:00 – More about the “meat” content of Edward’s book “Get Rich But Not Quick: The Good, Bad, and Ugly of Real Estate Investment” From mindset and core values to signing contracts and closing deals.
47:00 – Find your “why” so as to intentionally build a business that serves you. Be a “Go-Giver”!
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October 10, 2017
EP 68: Boston’s #1 Home Buyer Breaks Down His Journey and Real Estate Marketing Strategy w/ Tom Cafarella
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I kept reading stuff about real estate and it just really, really interested me. So I got my real estate agent license and started doing some real estate brokerage stuff on the side. Made some money on the side and got so consumed with it that because I really liked real estate that I got fired from my job. Tom Cafarella

On this CarrotCast episode Boston’s #1 Home Buyer, Tom Cafarella, breaks down his journey and real estate marketing strategy. Tom walks through step by step his journey from a job he hated, to making the leap, to realizing he needs to be great at marketing.

He slowly learned and refined his marketing from the ground up.

Breakdown:
- Tom spends $1million a year on marketing. He explains what works for him and what doesn’t.
- His #1 way of generating leads online is Facebook (for sellers). He breaks down in detail how he’s having success on Facebook where others aren’t.
- And, before switching to Carrot a year ago or so, he was skeptical Carrot could outperform his custom site. He made the switch and test it. Carrot doubled his online leads and business… HUGE ROI.
Listen, enjoy, and check out more CarrotCast episodes at carrotcast.com.

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Listen to this CarrotCast episode and how to create your own real estate marketing strategy and generate more leads for your business.

1:15 – Who is Tom Cafarella? From a “hated” accountant position to building a real estate company now running 100+ fix and flips per year and much, much more.
9:00 – The two things that triggered Tom to change his mindset to take a risk and get going in real estate. You have to put in the hours to be successful.
15:55 – What happened after his first wholesaling deal that netted him $115,000. Implementing different marketing systems and why did he decide to leave the Homevestors franchise.
19:05 – When and why Tom became a student of real estate marketing strategy.
21:00 – Find out a little bit more about his real estate system and training at realestateinvestingiseasy.com.
24:00 – What he tested during his marketing scaling and diving into Facebook ads.
27:45 – What types of ads are working for him on Facebook.
32:25 – Why it is so hugely important to drop people on a high converting, quality, website.

“If someone said to me, Tom I want to run my Facebook ad account but I want to drop it to this non-Carrot site, I would actually not do it.” – Tom Cafarella

34:15 – Your missing big time lead volume if you don’t have a mobile responsive and optimized website.
37:00 – How to build a cold call list.
39:30 – Why is this quote…

“Ultimately the business that can spend the most to acquire a customer wins.”

Is so important to Tom.
43:30 – Overall – you need to marketing for deals every month. If you don’t you’re going to fail.
45:45 – Why he made the switch from a nice looking custom website to Carrot.
49:15 – Tom’s estimated ROI Carrot will produce for him – it’s amazing!!
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October 3, 2017
EP 67: Facebook Ads For Real Estate Agents: Framework That’s Proven to Work w/ Josh Schoenly
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There are lots of agents that love working with first-time home buyers. And, there are tons of agents that never want to work with first-time home buyers. You can go out and create that experience. You can go out and be intentional about attracting those people. Those perfect, right clients. Josh Schoenly

In this episode of The CarrotCast, I have a special guest for you, Josh Schoenly. I have known Josh for years in different businesses that he’s owned. First of all, he’s one of the best dudes around. He’s ethical, honest, and knows what he’s doing. He’s a big, big, big sharer.

But I wanted to bring him on because Facebook marketing became a topic, of course, over the past year that keeps on coming up more and more from our clients.

On this episode, Josh walks through every single step of how to dial in your Facebook ads for real estate. From targeting to your ads and your landing pages. If you want to learn more about Josh or more from him, then go check out his website, clientalchemist.com. I’m excited to welcome Josh to the podcast and you guys to his world because he’s an amazing dude. I think you’re just going to love him.

Also, we did a great podcast with Kylie Newbold, which I feel is the number Podcast episode on Facebook ads for real estate investors specifically. Go check out that episode here.

Enjoy and check out more CarrotCast episodes at carrotcast.com.

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Listen to this CarrotCast episode and start to embrace marketing for your business.

2:30 – Introduction to Josh Schoenly.
6:30 – Does that always need to be a grind phase when building up a business or can it be built with flexibility and leverage?
9:25 – What marketing resources Josh has used during his marketing journey?
12:50 – One of the best ways to understand marketing is to take notes of what catches your eye. Start creating your own marketing swipe file.
15:00 – Josh’s 4 step philosophy to Facebook ads for Real Estate Agents.
1. Identify
2. Attract
3. Connect
4. Converse
23:00 – Putting your clients first. The importance of building relationships rather than chasing dollars.
26:15 – Facebook marketing for long-term growth. Quick wins but also creating a foundation.

Breaking down the 4 steps to Facebook ads for Real Estate:

30:30 – #1 Identify – How to identify your Facebook audience and niche.
37:15 – How Facebook “interests” targeting work.
38:30 – #2 Attract – What types of ads are working for Agents, and how much are they spending.

Do you need help calculating your marketing budget?

Listen to: #1 PPC Metrics: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez

45:25 – #3 Connect – What is your marketing objective, and where to send that traffic?
49:15 – #4 Converse – How to nurture leads and create an ongoing follow-up system.
53:30 – Telling simple stories within your marketing can go a long way for success.

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September 26, 2017
EP 66: My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses w/ Trevor
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The biggest risk in my life is NOT taking a chance right now. Trevor Mauch

One question that I’m frequently asked is “What is the one thing that you can attribute to your success?” We have all wondered what that answer is for people that we admire and look up to. But, usually, that answer isn’t just one thing. It’s a series of things that unfold in a certain order that unlocks success.

I’m going to walk you through the 8 things that I learned and implemented in my life. From exactly how I started and the exact things I had to unlock to advance me to the next step.

I hope this CarrotCast does that same thing for you. I hope it helps you identify what are those next steps, where are you now, what are things blocking you, and what do you have to unlock or change within you to unlock that next step in your life and in your business.

Enjoy and check out more CarrotCast episodes at carrotcast.com.

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Listen to this CarrotCast episode and use these 8 steps to success to achieve goals in life.

6:00 – Trevor’s backstory that led to his path to success.
7:25 – Introduction to the eight steps to success.

Success Step #1 – Flip your risk profile.

10:00 – Leading into the second step to success. Getting started in consulting.

Success Step #2 – Becoming a giver.

12:50 – Shifting your mindset from “getting mine” to becoming a giver.

Free Book Offer

The FIRST 10 People Who Comment and Leave a Rating on iTunes Receive a Free Copy of The Go-Giver By by Bob Burg and John David Mann

Once You Leave a Comment and Rating — Email trevor@oncarrot.com — We’ll Verify and Send You a Free Copy.

Success Step #3 Becoming a great marketer.

16:55 – Why you need to become an amazing marketer. Here are a couple of great books to get you started:
- Influence: The Psychology of Persuasion by Robert B. Cialdini
- The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner
21:55 – Building up to success steps four and five. Your success can get complicated.

Success Step #4 – Recognize your mortality. Live with urgency.

Success Step #5 – Becoming really really focused.

24:30 – Decluttering your life with help from a pumpkin.

Success Step #6 – Shift your purpose.

27:35 – Figure out where you want to be and go there. Be the best you can be at what you’re doing.
30:35 – Work on developing your personal and business non-negotiables.

Success Step #7 – Find your unique ability.

31:50 – What gives you the energy to be the best leader/person you can be. Read:
- Focusing Your Unique Ability by Dan Sullivan
Success Step # 8 – Become a leader.

33:05 – Building and amplifying a team. Read:
- Developing the Leader Within You by John C. Maxwell
35:50 – Recapping the 8 steps to success.

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September 19, 2017
EP 65: Living Your Best Life: How to Create a Life List and Why You Need One
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A LIFE WELL LIVED IS WHEN WE LOOK BACK AND SAY, “YOU KNOW WHAT, I DID LIFE RIGHT… I DIDN’T LOVE HALFWAY AND I DIDN’T LIVE HALFWAY… WHAT I DID MATTERED Trevor Mauch

I created my life list in 2010. This is what I want to do while I’m alive. Experience, growth, and achievement. Recently, a friend of mine came across my life list on my website trevormauch.com. He saw that I wanted to catch a steelhead while fly fishing.

He’s a Veteran who turned to fly fishing as a relaxation and release point for PTSD. He understands the importance of helping others so he reached out to me to see if we could go fishing.

We spent the day on the river and it was one of the most enjoyable and amazing items that I’ve done on my list.

So why create a life list? It’s exactly what I mentioned before. Experience, growth, and achievement. You can become a better, more fulfilled person.

I encourage you to take an hour today to sit down and start a life list. Write out a draft. 10 items. Get it started and you can always add to it later. The main thing is to get it started.

Next, share it. Make it 100% public and magic will start to happen.

Share it on Facebook and tag me, Trevor Mauch. I would love to celebrate it with you.

Enjoy and check out more CarrotCast episodes at carrotcast.com.

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Enjoy this CarrotCast episode. Create a life list and start crossing off your items today!

1:15 – The importance of creating a life list. Sit down and do it.
2:05 – Break your life list into categories:
- What do you want to do?
- Where do you want to go?
- What do you want to experience?
- What do you want to have?
- How do you want to grow?
- Who do you want to meet?
3:00– Once you write it, make it public! Here is my life list on my website, trevormauch.com. People will reach out to help. Recently a buddy of mine saw fly fishing on my list and took on a trip. Even though I didn’t catch a steelhead (item #10 on my list) I now have the basic tools to get this accomplished.

See My Full Life List at trevormauch.com

6:15 – Once you make your list public, it starts a repel effect and dots start connecting.
7:30 – Share your life list with Trevor. Hit him up on Facebook.

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September 12, 2017
EP 63: #1 Real Estate PPC Metric: You Need To Build Into Your Real Estate Marketing Strategy w/ Adrian Nez

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Change your mindset. Look at your marketing not as a cost but as an investment. Adrian Nez

We’re talking about lead generation on this call. But…it’s a little bit of a different one. I’m going to set the stage for you. Whenever we talk about lead generation, there are a few steps that we always want people to take because of a proven path. This is the model to follow that works, and it works over and over and over again.

The first thing, you got to dial in your website. Nailing step one, getting a high-converting website with the right strategy.

Step two is what we’re going to talk about today. You need to pick a traffic plan and get traffic and leads coming in soon, and one of the best ways to do that is with pay-per-click marketing, whether it’s through Google or Bing or even Facebook if you do it right. One of the things that most people don’t do is they don’t look at and they don’t focus on this one metric that Adrian and I on our team spent some time.

We did a Facebook Live and what you’re going to listen to is actually the recording of a Facebook Live that we did yesterday, as of the time I’m recording this, where we walk through and the number one most important metric that I feel people should be looking at when it comes to paid traffic. If you follow this real estate PPC metric and then you follow our training on how to dial in your pay-per-click marketing through Google and Bing, you are going to succeed. Okay? It’s just going to happen.

One of the things that most people don’t do is they don’t focus on this one metric that Adrian and I are going to cover. We walk through the number one most important metric that I feel people should be looking at when it comes to paid traffic. If you follow this metric and then you follow our training on how to dial in your pay-per-click marketing through Google and Bing, you are going to succeed.

What is the number one most important real estate metric according to me when it comes to your paid traffic? Well, piggybacking off of a call I recent CarrotCast, we take a look at how to use simple math to really help your paid marketing become a lot more successful. This is going to help you do this one calculation that could change the game with your pay-per-click.

Really dive in, nail this number that we’re going to give you. It’s going to take you five minutes to do your own calculation, and we’d love your feedback.

Listen to our other episodes at www.carrotcast.com.

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Enjoy this CarrotCast episode. Use this #1 Real Estate PPC Metric and Change from Marketing Cost to Marketing Investment.

4:15 – Removing emotion from your marketing. Using simple math equations.
6:00 – Adrian’s PPC journey. Why what he implements works so well in his market.
7:15 – The main philosophy around this real estate PPC metric. Working the math to find your cost per lead.
10:40 – What Adrian’s AdWords campaign looks like right now. His cost per lead and lead volume.
15:30 – Taking a look at Adrian’s max cost per lead.
23:15 – Factoring in the lifetime value of a client.
30:35 – Adrian dives into his to his account in real-time.
34:15 – Drilling down into your Analytics data to further optimize accounts.
36:20 – The difference in mindset between success and failure. Jump over that hurdle.
39:25 – Look at your marketing as an investment, not as a cost.

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September 5, 2017
EP 61: How to Live a Life of Purpose, Passion, and Kindness w/ Joe Anglim and Leon Logothetis

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True wealth is not in your wallet. It’s in your heart. Leon Logothetis

It’s easy to lose our passion, purpose, and kindness in the negativity of our 21st-century lives. On this episode, Trevor and his brother Kyle interview Joe Anglim and Leon Logothetis about how to and why it is so important to bake passion, purpose, and kindness back into our DNA.

Joe Anglim is best known for his role on the hit show Survivor. Joe is also co-host of his show Mana which takes him around the world inspiring others. Joe’s also a jewelry maker, artist, craftsman, and has a knack for traveling the world on a budget where it seems he’s always on the go and trading art or construction for a roof over his head in some amazing places for amazing experiences.

Leon Logothetis is one of the most inspirational storytellers. He’s an adventurer, motivational speaker, philanthropist, and king of extreme budget travel. That’s not what he’s always been though. He used to be a broker in London before he gave it all up for a life on the road. Leon is living proof that anything is possible through kindness and human connection. He’s crossed 90 countries and every continent. He’s the host of the TV series Amazing Adventures Of A Nobody on National Geographic, the hit Netflix Documentary (that everyone needs to go watch right now) “The Kindness Diaries”, he’s an author and much more…

Tune in and become that influencer that can leave a legacy of passion, purpose, and kindness.

Listen to our other episodes at www.carrotcast.com.

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Really take the time to digest this episode. Discover yourself. Live a life of purpose and passion. And, spread kindness in a world that needs it.

2:40 – How Leon went from being a Broker in London and feeling totally lost to a global traveler and fulfillment.
4:25 – How their outlooks on success have changed and what success looks like now.
9:25 – What Joe’s life looked like before Survivor and how it’s changed since.
13:25 – How long it took Leon to see success after changing his life. Taking fear and second guess out of your life.
17:05 – Stepping out of comfort zones and being kind: Where Leon has experienced the best and worst sides of kindness on his show.
23:00 – How close Leon is to living his current purpose.
26:35 – Key to find your purpose: Don’t beat yourself up.
30:05 – Relating to the people who inspire us. What is in them is also in you.
33:30 – Most of us don’t realize that we’re all a little crazy: Leon’s 42-hour train ride from L.A. to Chicago without a phone or computer and what he then experienced at the airport in Chicago.
36:30 – You can be the best in the world at something but not be successful. How Leon and Joe define success.
41:15 – Where you can find them and what they’re doing next to spread purpose, passion, and kindness.

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Catch the Original Episode at SuccessatSuccess.com

August 29, 2017
EP 62: The Importance of Leaving a Legacy: What I Learned From My Grandpa – My Candid Thoughts After His Passing

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A LIFE WELL LIVED IS WHEN WE LOOK BACK AND SAY, “YOU KNOW WHAT, I DID LIFE RIGHT… I DIDN’T LOVE HALFWAY AND I DIDN’T LIVE HALFWAY… WHAT I DID MATTERED Trevor Mauch

Have you ever really thought about leaving a legacy?

For this CarrotCast I’m going to use my Grandpa as an example of a pinnacle of success. He recently passed away and it was clearly evident that he was a person that left a legacy.

There were people that traveled hours or had not seen him in 60 years gather to pay their respects to a person who had a positive influence on their lives.

We often times put too much stock in our bank accounts and facebook accounts. On stats and ego.

Instead, we need to start shifting that focus on positive influence and concentrate more on our legacy.

Go out and live a legacy. Invest in people, have fun, be kind, and enjoy life!

Also, listen to our other episodes at www.carrotcast.com.

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Enjoy this CarrotCast episode about leaving a legacy and challenge yourself to do five positive things today!

2:10 – The importance of leaving a legacy the right way.
3:45 – Legacy in real estate and entrepreneurship. A sliver of time.
4:45 – Putting the things that don’t matter ahead of what should. How are you treating people? As a deal or as a person?
6:25 – Build a legacy so others have something to carry forward.
7:20 – [Challenge Yourself] Find 5 positive things you can do to build a legacy every day.
10:00 – Go out and live a legacy… invest in people, have fun, be kind, and enjoy life.

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August 22, 2017