Author: Trevor Mauch

  • 5 Mindset Habits For Setting And Achieving Your Real Estate Investing Goals in 2021

    5 Mindset Habits For Setting And Achieving Your Real Estate Investing Goals in 2021

    2016-12-03-mindset-main

    How do some the top real estate investors plan for the next year?

    Sometimes small differences separate those who fail in real estate vs. those who thrive… and the end of the year planning rituals give these top investors a huge edge over their competition.

    What are you doing this time of the year to plan for a successful year ahead? Well, here’s a peek behind the scenes of what these top real estate investors do to hone their mindset and get laser focus for the year ahead.

    Real estate investors continue to thrive by using solid real estate investment strategies. Wholesaling and flipping are continuing to push momentum as well as the multi-family market.

    However, perhaps even more than ever, is the ability to adapt to move within the market trends is hugely important. The ability to plan ahead.

    So we reached out to some top investors and real estate professionals to see if they would share what type of mindset they have when penciling in their strategies for the coming year.

    Use these strategies below and implement them in your own business before you get too far into the new year!

    5 Mindset Habits To Help Create Effective Real Estate Investing Goals For The Year Ahead AND Actually Achieve Them

    Doug Fath – Legacy Capital

    I love doing end of the year planning for the upcoming year. In order to make this planning as efficient as possible, there are three things that set me up to hit the ground running to create my yearly goals.

    1. Accurate Numbers

    I have the books for over a dozen of my entities reconciled on a monthly basis (thank you MY HQ Pro) so by the time I get to December I have accurate numbers through the end of November. This is super important because you need to account for your current year goals before you can create new ones.

    2. Strategic Planning

    I’ve always been a big planner but Dan Sullivan’s Strategic Coach Program has helped me take strategic planning to a new level, so by the time I get to the end of the year, I already have a pretty good idea what I’m up against in the new year based on my previous written goals (Life Time Goals, 3-Year Goals, and 1-Year Goals) that I review on a quarterly basis.

    3. Inspiration

    There aren’t many authors that can do this but there is something about Robert Kiyosaki’s writings that speaks to my soul and gets me inspired.

    I re-read and skim some of my favorite books which are primarily from his “Rich Dad” Collection.

    I’ll go through my highlights of “Rich Dad Poor Dad”, “Cashflow Quadrant”, “Guide to Investing”, “Retire Young Retire Rich”, “Increase Your Financial IQ”, “Conspiracy of the Rich” and Keith Cunningham’s “Keys to The Vault” and “The Ultimate Blueprint for an Insanely Successful Business”.

    By this point, I’m ready to rock and roll and create my new annual goals which I create in the following format.

    • Yearly Goals
    • Vision Board
    • Word of the year
    • Context – focus for the year
    • Business Investment Strategy (from Kiyosaki’s “Who Took My Money”)
    • Visual Illustration of my Business Investment Strategy
    • High-Level Goals – “Retire Young Retire Rich”
    • Personal Financial Statement – how do the fulfillment of my goals show up here
    • Personal Financial Statement – Results from the current year compared to new goals for the upcoming year
    • Growing & Development – “Rich Dad’s” 3 paths to wealth and how I plan to learn and grow in each of those areas this year
    • Financial Statements of Poor, Middle Class, and Rich (always a good reminder)

    Daniil Kleyman – Rehab Valuator

    I think for any proper, true self-reflection, you need to be able to get away from your regular physical and work environment.

    For me, that means going out of the country. At the end of each year, I try to take a trip to truly disconnect from my regular “world” and “grind” to assess where I’ve been and where I’m going.

    [At the time of writing this] Right now, I am sitting on my balcony in Maui overlooking the Pacific Ocean. We got in last night after spending 11 days in Thailand. Both destinations have been sunny, peaceful, and idyllic which all offer great scenery for taking time out and really thinking about what’s important in life.

    So that brings me to my year-end assessment and planning for the next year.

    I ask myself these questions…

    I think goal-setting has its place and I do some of that for the next year. But there is a deeper process that I engage in and it starts with asking myself the following questions:

    • Am I engaged in the kinds of activities every single day that I truly enjoy and want to be engaged in?

    I think focusing on goals is important but I want to make sure I am enjoying life and my work every single day, not just the thought or the prospect of the prize at the end of the journey. So I try to make sure that my daily activities and my work involve things I am truly passionate about.

    If you can get to that point, then the end result actually becomes less important. If you enjoy the journey, then the destination matters less and less.

    I make a list of the high-level work I do all the way down to the daily routine stuff and if there are things on the list which I don’t truly enjoy doing, then I make a game plan for how to outsource or delegate more and more of it out.

    And if there is an entire business or business segment which I realize doesn’t truly bring me satisfaction (I run multiple companies and within those companies multiple business niches or segments or revenue generators), then I start thinking about getting rid of that business or business segment altogether.

    • Am I living the kind of life I truly want to be living? This is more of a bigger picture lifestyle and lifestyle planning question.
    • Am I pursuing my passions?
    • Am I engaged in regular learning?
    • Am I traveling and seeing enough of the world?
    • Am I helping others regularly and giving back?

    Again, I think it’s important to ensure that our life is designed according to our ideals right now, not someday later.

    So I make sure that my plan for the following year includes all of these activities and if I don’t have the means to do something, then I make a game plan for finding those means.

    Those are my starting point questions.

    Once I answer those questions, then I back my way into what my specific goals and activities for next year should be so that I am able to continue leading the kind of life I want to be leading.

    Those answers guide what I do, not some arbitrary revenue figures or goals that are rooted in someone else’s expectations of me.

    Alex Pardo – FlipEmpire

    “9 Things You MUST Do To CRUSH the YEAR”

    Well, my friends, it’s that time of the year again. As we get ready to embark on another year, I’d like to share with you the process I go through to ensure I set myself up for success, and crush my goals!

    I’m not talking just about setting goals, and I’m definitely not talking about “new years resolutions” (which completely suck in my opinion).

    I think most people understand the importance of goals, but few people approach this important task with the level of thought and attention I think it deserves.

    After all, how can you have what you want out of life and business if you don’t know “WHY” you want it? How can you stack the deck in your favor so that by this time next year, you’re feeling accomplished, successful, happy and fulfilled?

    This post is aimed at helping you CRUSH IT (and my hope is that this process will help make it your best year ever!)

    The following 9-step outline will walk you through my systematic approach to document my vision, my “why”, set the goals I will accomplish in the new year, as well as an action plan to help guide me along the way.

    (Quick Tip: Did you notice what I said there? I said, “…set the goals I WILL accomplish”. You always want to state your goals as if you already achieved them)

    Here we go:

    1. Year-End Reflect & Review

    Take out a legal pad of paper (you’ll use this a lot), and write down everything you accomplished this year. I often find that I accumulated many more “wins” than I thought, and this process will help you begin to appreciate the progress you made (even though you may not feel like it).

    Now take some time to think about the challenges you encountered along the way. Write them down, but most importantly, write down what you learned as a result.

    2. Focus on your “Wins”

    Look at your list of accomplishments and focus on the positive. Don’t worry about the goals you didn’t accomplish, but look at where you were, and all the progress you made throughout the year.

    It’s always more productive to focus your attention on the gap between where you were, and where you are now, opposed to focusing on what you weren’t able to accomplish!

    3. Express Gratitude

    Write down everything you are grateful for… do not let your hand stop, just let it flow! It’s amazing what expressing gratitude does in our lives, so make sure you adopt this practice on a daily basis!

    4. “Cut the Fat”

    Make a list of the things you don’t like doing, and/or don’t add value to your life/business, and decide if you can: Delegate it? Outsource It? Automate It? Or, completely remove it from your list?!

    5. Write out your ‘January Letter’ (Vision)

    I got this from my friend Sean Terry, and it’s a great exercise. Mentally fast forward to Dec. 31st of the following year, and ask yourself what would have had to happen in that year for you to feel happy, successful, accomplished, etc.?

    Then write yourself a letter as if that year just finished and you accomplished everything you wanted to accomplish.

    TIP: Make sure that you embed emotion into this exercise. Imagine what it would feel like after you’ve crushed your goals…

    6. Create Emotionally Driven (S.M.A.R.T) Goals, and most importantly document your “WHY”

    Document exactly what you want to accomplish in the coming year, and “WHY”. I like to focus on 1-3 goals max, and for the following categories:

    • Family
    • Spiritual
    • Health
    • Business
    • Personal

    S.M.A.R.T Goals are: Specific, Measurable, Attainable, Realistic, Time-Based

    (Each goal should have a quick sentence or paragraph on “WHY” you want this goal. Remember to write them down as if you already accomplished them!)

    7. Reverse Engineer Your Goals

    • Break them down into quarterly goals
    • Then break those down into monthly goals
    • Then break those down into weekly goals
    • and finally daily goals

    8. Set Your Calendar

    Start with the most important thing first (ex. if Family, schedule all vacations, family time-off, etc…), then move on to the second most important thing (ex. Business goals). Everyone will be different, so you have to be self-aware.

    What’s most important to you?

    9. Recharge Your Batteries

    Take some time off to do what you love. Think about what energizes you, and do that! You can’t imagine how beneficial this is for you, your family, and your business.

    That’s it, my friends. I’ve come up with this throughout the years, and I hope you find it valuable. You are getting ready to do big things next year. People are relying on you, so follow through and make it happen!

    Oh, and one last parting thought…

    It’s not always about the destination, but the journey.

    Make sure you enjoy the ride. It won’t always be smooth. In fact, I can almost guarantee it will be bumpy along the way, but it’s all part of the process in making you the best version of yourself!

    Dan Schwartz

    “The January Letter”

    I didn’t originate this, but I can accredit it to Frank Kern for instilling this habit from a podcast I heard years ago.

    The gist: Before NYE, write a letter as your future self. Date the letter exactly one year from today, and start it with something along the lines of “Dear [your name], it’s been one heck of a year!” followed by a description of your accomplishments in these four pillars of your life:

    1. Personal development goals: Health, mindset, and relationships (new workout habits, new mentors, etc.)
    2. Career/business/economic goals: What level of financial abundance you’d like to achieve, what person have you become in your field etc.?
    3. Stuff goals: What kind of cool toys, trips, experiences, and fun stuff did you do and acquire?
    4. Contribution: How have you given back to the world?

    The point of the exercise is to mentally frame these accomplishments as if they already happened. It’s a powerful subconscious exercise.

    You’ll find when you read this letter in a year, it’s usually eerily in line with what you were able to actually manifest…so dream big!

    Trevor Mauch – Carrot

    For me, it’s really 4 steps I go through each December and January that have really given me momentum in business and life the last 6-7 years.

    Before that, I’d go through the same cycle every year.

    I was too busy. Too overworked. Under compensated. Not as grateful as I should be. Not happy (with every reason to be happy as heck).

    And in 2012 I had a transformational year.

    I’m talking… increase my income (net income, not just revenues) and productivity by 10x, I’m consistently happy (has nothing to do w/ the money by the way), fulfilled, clear on my purpose…

    … and yes… I’m still busy. I haven’t slain that dragon yet…

    … but the work I do for the most part now is stuff I LOVE to do and my purpose and mission in life have become crystal clear.

    It’s all a process.

    Anyone can repeat it.

    It’s 4 basic steps (that I went into in detail this week in a live Google Hangout that you can see below.

    The steps are…

    1. Mindset Re-Set

    It’s easy to lose urgency for actually doing the important things NOW in life vs. waiting and thinking we have forever to do it. Time with family, creating your legacy, striving for achievement, etc.

    So I recognize my own mortality… that NOW is the time to do those important things since there’s no guarantee any of us will be here in 10 years.

    2. Solid Annual Planning Process

    I do a 2 day “off-site”… fully away from the office and away from distraction. For me, it’s with the Leadership team at Carrot and we basically go through this agenda (and have a lot of fun in the process).

    • Reflect and review the year behind us. What did we do great? Do not so great? Celebrate the wins!
    • Mind-expanding s*** (pardon the french). Let’s really think big. Allow ourselves to get scared a bit. Then peel it back to what we want to accomplish specifically the next year now that our mind is expanded. What impact do we want to make? What legacy can we create right now? Why are we here????
    • Product planning. What products/services do we need to have and improve the next year to march toward that big vision we just cast? Get specific.
    • Marketing planning. What kind of marketing will it take to sell our product/service to reach those goals? Be specific.
    • People planning. What gaps do we have currently or bottlenecks we need to solve to achieve all of that and still live the amazing lifestyle we want to live? Also what amazing people can we bring into our mission and how do we best enrich their lives?
    • Process planning. Are there any processes we NEED to have in place to do all of that better? There always are. What will really unleash you and your potential in 2021 process-wise? Be specific. Tackle those first in the next year.

    3. Structure To Keep Course During The Year

    Most people do goal setting once and then they never check them again. I’ve learned I have to have guard rails on my year to keep me on course. Chunk down your big goals to 90 days so they seem more achievable and are easier to turn into action items each month. Have a solid daily “to do” process, and put other things in place to keep you on track.

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    4. Crafting A “Winning Environment”

    One great way to stay motivated, inspired, and on track is to surround yourself with things that inspire you.

    So What Are You Doing To Plan A Successful Year Ahead RIGHT NOW?

    As the old saying goes… “if you fail to plan, you plan to fail”.

    The same thing doesn’t work for everyone as you can see in this blog post. So, borrow from what’s working for these top real estate entrepreneurs and implement those strategies in your own life right now.

    My guess is less than 5% of everyone reading this will actually go out and thoroughly plan your year ahead. Those people will crush it.

    The rest of the people will likely be looking back this time next year at the year that passed saying, “Man that year went fast. I had some goals I wrote down but I got off track and this year ended up just like last year ended. No real progress on my big life goals, no momentum, and nothing much to show for the year.

    So it’s your choice… borrow from these best practices this year to plan an epic year ahead… or continue on with the status quo. I hope you choose to have a life-changing year (for the better) in 2021.

    What are you doing to plan for 2021? Let me know below!

  • EP 26: Are You Asking THIS Important Year-End Planning Question? If Not, It’s Critical To An Epic 2017

    EP 26: Are You Asking THIS Important Year-End Planning Question? If Not, It’s Critical To An Epic 2017

    Are You Asking THIS Important Year End Planning Question? If Not, It’s Critical To An EPIC 2017

    Listen to the Podcast and Subscribe Below!

    If you’re not happy today, then you’re not going to be happy once you reach those false goals… Make sure you’re crazy intentional when asking why you want to achieve certain goals. Those goals will then be more fulfilling.
    Trevor Mauch

    Did you accomplish what you set out to do in 2016? It’s that time to reflect on the year and turn the page to make some powerful changes in your life and business.

    Trevor dives in on this “micro-CarrotCast” episode… less than 20 minutes, on what simple shift he made 2 years ago in his year-end planning to live a more amazing life.

    For many of us, goals actually derail our happiness and success, Trevor dives into why this happens and HOW he asks just one simple question now that has led to massive income growth, more happiness, in addition to more purpose in his life.

    Listen in and then get to work planning out your next year! You can do this by joining us for our:

    “Make 2017 Your Best Year Yet! – Planning An Epic Year” Coaching Call.

    Get my EXACT planning process and worksheet that has helped me and my team continually achieve amazing things and gain momentum in the New Year, gain massive clarity, and focus.

    Just visit oncarrot.com/epic/replay

    Listen to the Podcast

    [podcast-subscribe]

    Listen to this episode of the CarrotCast and start your year-end planning for a successful 2017…

    3:40 – Creating your core reason to be happy in 2017.
    6:15 – When planning, make sure you’re crazy intentional and ask yourself this…
    6:40 – Don’t fall into the trap of creating these types of goals.
    7:10 – Ask that ONE question that leads you down the path of fulfilling your purpose and passion.
    8:30 – How NOT to become a slave to your goals and numbers.
    10:35 – The equation for happiness.
    11:05 – Set goals that are challenging and intentional.
    12:20 – Business planning to make other lives better.
    13:45 – Create power to make the biggest impact on the world.
    14:45 – Why it’s important to spread positivity and possibility.
    15:40 – Don’t put yourself and your business on cruise control, when you can amplify.
    18:50 – Why you need to take the time to reflect, improve, and plan for 2017!

  • EP 25: Networking Tips For Introverts… Build Relationships Instead w/ Kyle Mauch + Trevor Mauch

    EP 25: Networking Tips For Introverts… Build Relationships Instead w/ Kyle Mauch + Trevor Mauch

    Don't Waste Your Time Networking... Build Relationships Instead w/ Kyle Mauch + Trevor Mauch

    Enjoy this re-post of my other podcast… SuccessAtSuccess.com!
    If you like the CarrotCast you’ll LOVE our other podcast Success At Success!

    Listen to the Podcast and Subscribe Below!

    I think that’s one of the key points to being a successful person is to offer value to other people and be a good person. You have to reap what you sow without intentionally doing it.
    Kyle Mauch

    Are you an introvert? Do you struggle to network and build amazing relationships and connections?

    Well, so am I. And so is my brother Kyle. We’re both shy people but we’ve found ways to build amazing networks of influential people. And so can you :-) In this podcast we’ll pass along some of our best networking tips for introverts like you and me.

    So this week we’re going to share some of the relationship building advice we’ve learned. As Dale Carnegie said…

    You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.

    Make 2017 amazing! We want you to get started on the right path by helping you broaden the people you know and to build powerful relationships.

    This episode of the CarrotCast is a family affair. My brother and entrepreneur, Kyle Mauch, joins us to share his stories of how he’s been able to crack through the clutter, get to know more people, and build special relationships with some amazing people.

    After all, the best stories are the ones we live and those usually involve amazing relationships.

    Listen to the Podcast

    [podcast-subscribe]

    In this episode of the CarrotCast Trevor and Kyle tackle…

    1:40 – At what point in Trevor’s career did he see the need to surround himself with people who provide value?
    3:50 – How Kyle started to build relationships while still in college, mainly by using LinkedIn and Twitter.
    6:50 – Why “networking” is the wrong term and the wrong approach to use when building a core group of relationships.
    9:00 – WRITE THIS DOWN: If you want to generate an amazing, influential, and loyal group – connect a fractured group of people.

    Not sure what a fractured group means? Find out in this segment.

    14:40 – What Kyle’s first relationship event looked like and how he learned it’s about attracting the right people, not how many.
    18:30 – CRITICAL: Most people are looking to get “mine” when instead they need to approach it as more of a friendship.
    22:40 – Why it’s important to treat each event, dinner, or get together the same. Don’t Pitch.
    26:10 – How to connect with influential people. TIP: Don’t be Cool.
    29:45 – What’s wrong with some of the relationship building trainings?
    33:00 – Finding a legit reason to talk with the influential person. Find the purpose and find out what fires them up.
    35:45 – Using relations to make introductions.
    38:45 – What is the purpose of building a powerful relationship group?
    40:20 – How to add value to a relationship without being selfish.
    43:40 – Don’t have a timeline when it comes to relationships. It’s not built around favors. Build relations around opportunities and don’t fear reaching out to your “most wanted” relationship prospects.
    52:40 – Recap: Why you don’t want to network and why you do want to build relationships that provide value.

    Enjoy this re-post of my other podcast… SuccessAtSuccess.com!
    If you like the CarrotCast you’ll LOVE our other podcast Success At Success!

    Are you an introvert? How do you network and build great relationships? Let me know below!

  • EP 23: The Seth Secret Happiness Story For Ambitious Entrepreneurs w/ Seth Buechley

    EP 23: The Seth Secret Happiness Story For Ambitious Entrepreneurs w/ Seth Buechley

    The Secret To True Happiness For Ambitious Entrepreneurs with Seth Buechley

    Listen to the Podcast and Subscribe Below!

    There are a lot of podcasts out there that are celebrating the entrepreneur life and what you can do and achieve. And, that is all fine. But I also think that is like looking at a balance sheet and only looking at the assets and never looking at the liabilities.Seth Buechley

    As you listen to the Seth Secret Happiness Story, I want you to really think about what motivates you to be successful, have meaningful relationships, and leave your mark on this world? (Don’t be afraid to share them with us)

    Seth sold his first company when he was 29 for just under $20 million bucks.

    –  But he was miserable.

    The next several years were some of the most confusing and unhappy years of his life.

    After losing most of his money from the sale, he got a second chance to do it all over again, and grew another company even bigger ($60M/yr in revenue) that just recently sold.

    During that journey he learned the secret to true happiness and contentment, while still ambitious…and leaving a legacy and living the life he’s always wanted to live. He wrote a book called “Ambition: Leading with Gratitude” (BUY IT. SERIOUSLY. NOW.) and you’ll hear that Seth Secret Happiness story in this episode…

    Listen to the Podcast

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    In this inspiring episode of the CarrotCast, Seth and Trevor discuss…

    2:40 – The curious story of Seth Buechley.
    5:00 – What is Ambition? Where Seth’s ambition lead him and why it can have a negative connotation.
    10:50 – What the implications of being ambitious are and being “hardwired” with it.
    12:15 – Liabilities and depression among high achievers. How to recognize it.
    17:20 – Seth Secret Happiness Story – how he fights his way out of a funk.
    23:40 – Why taking the time to celebrate wins and accomplishments is so important for mental wellbeing.
    24:00 – How the mindset of being a more grateful person and developing a company around its culture has made Seth a happier and more fulfilled person.
    29:30 – After the first go around with struggles, what changes Seth made the second time to avoid stepping into a bear trap.
    33:35 – Why setting time aside and giving yourself space to deal with issues is a trait that shouldn’t be avoided.
    38:20 – The world as we know it now:

    Too often we spend our days scouring the digital pawnshop of our smart phone while ignoring the treasures we already have. Particularly at home.Seth Buechley

    39:10 – How we can try to get away from the “beast of an addiction” – our phones.
    43:15 – What is going to make the biggest difference in times we’re living in – the age of “information”.
    45:45 – Some final advice for anyone who is going through the ambitious and driven part of their life right now.

  • From Clicks to Closings: Mastering SEO Keywords for Real Estate Investors

    From Clicks to Closings: Mastering SEO Keywords for Real Estate Investors

    Every month, our Carrot members generate tens of thousands of leads. Digging into our data, we find one really cool stat: well over a million of all those leads come from one source: search engine optimization.

    SEO For Real Estate Investors | How to Boost Ranking with Local SEO

    Are you a real estate investor who feels like you’re hitting a wall with your online visibility? Despite your best efforts, do your search engine rankings not reflect the quality of your investments?

    You’re not alone.

    Many real estate investors face the challenge of optimizing their online presence effectively to attract potential buyers, sellers, and partners.

    Importance of SEO

    In today’s digital age, where nearly 90% of homebuyers start their search online, mastering Search Engine Optimization (SEO) is not just advantageous—it’s imperative. SEO empowers real estate investors to enhance their online visibility, attract targeted traffic, and ultimately, convert more leads into profitable transactions. By strategically optimizing your website and content for search engines, you can ensure that your investment opportunities reach the right audience at the right time.

    In this blog post, we’ll delve into the critical topic of SEO keywords for real estate investors. We’ll explore common pitfalls that may be sabotaging your search rankings and provide actionable strategies to help you choose the most effective keywords for your niche. Here’s what you can expect to learn:

    1. Understanding SEO and Its Impact on Real Estate Investment: We’ll start by defining SEO and explaining why it’s particularly crucial for real estate investors looking to stand out in a competitive market.
    2. Common SEO Mistakes Real Estate Investors Make: Discover the common pitfalls that could be hindering your SEO efforts, such as keyword stuffing and neglecting local SEO.
    3. Choosing the Right Keywords for Real Estate: Learn how to conduct effective keyword research using powerful tools and techniques to identify the best keywords for your investment properties.
    4. Optimizing Content with Keywords: Explore best practices for integrating keywords naturally into your content to improve search engine rankings and user engagement.
    5. Monitoring and Adjusting Your Keyword Strategy: Understand the importance of ongoing SEO monitoring and how to adapt your keyword strategy based on performance data and market trends.

    By the end of this post, you’ll have the knowledge and tools to elevate your SEO strategy and ensure that your real estate investments get the online visibility they deserve. Let’s dive in and transform your search engine rankings for the better.

    Understanding SEO and Its Impact on Real Estate Investment

    In today’s digital age, SEO is vital for real estate investors seeking to establish a robust online presence. Let’s explore what SEO involves, its critical role in the competitive real estate market, and the primary goals it helps achieve.

    Definition of SEO

    SEO refers to the practice of optimizing your website and online content to improve its visibility in search engine results pages (SERPs). This optimization involves various strategies and tactics aimed at enhancing organic (non-paid) traffic to your site. By aligning your content with the algorithms that search engines use to rank websites, SEO helps ensure that your real estate investments are discoverable by potential buyers, sellers, and partners searching online.

    Relevance to Real Estate

    In the fiercely competitive real estate market, where buyers and sellers increasingly rely on the internet to research properties and find agents, SEO is more crucial than ever. Effective SEO strategies can differentiate your real estate listings from competitors’, elevate your brand’s visibility, and attract a steady stream of qualified leads. Whether you’re promoting residential properties, commercial spaces, or investment opportunities, a strong SEO presence can significantly enhance your chances of connecting with the right audience at the right time.

    SEO Goals

    The primary objectives of SEO for real estate investors encompass several key outcomes:

    • Visibility: Enhancing your website’s visibility in search results ensures that potential clients and investors can find your listings and services easily when conducting relevant searches.
    • Lead Generation: By attracting organic traffic through optimized content, SEO helps generate qualified leads interested in buying, selling, or investing in real estate. This targeted traffic increases the likelihood of conversions and transactions.
    • Brand Authority: Consistent SEO efforts not only improve your search rankings but also establish your brand as a trusted authority in the real estate market. Higher rankings convey credibility and reliability to potential clients, fostering trust and loyalty over time.

    In essence, mastering SEO empowers real estate investors to capitalize on market opportunities and achieve sustainable growth in an increasingly competitive industry. As we delve deeper into this topic, we’ll uncover actionable strategies to optimize your SEO efforts and maximize your investment potential online.

    Common SEO Mistakes Real Estate Investors Make

    Effective SEO for real estate investors requires more than just keywords—it demands strategic planning and adherence to best practices. Here are some common pitfalls to avoid:

    1. Keyword Stuffing

    Definition: Keyword stuffing refers to the practice of excessively using keywords, often unnaturally, within content in an attempt to manipulate search engine rankings.

    Why it Harms Rankings: Search engines like Google prioritize user experience and penalize websites that engage in keyword stuffing. Overusing keywords can make your content appear spammy and detract from its readability and value. This can result in lower rankings or even being flagged as spam, ultimately diminishing your site’s credibility and authority.

    2. Irrelevant Keywords

    Issue: Targeting irrelevant or overly broad keywords that do not align with your real estate niche or target audience.

    Impact: While broad keywords may attract high traffic volumes, they often attract visitors who are not interested in real estate investment specifically. This can lead to high bounce rates and low engagement metrics, signaling to search engines that your content may not be relevant to users’ queries. Focusing on niche-specific keywords ensures that you attract qualified traffic more likely to convert into leads or clients.

    3. Ignoring Local SEO

    Importance: Local SEO is crucial for real estate investors because property transactions are inherently local. Optimizing for local search terms (e.g., “real estate investments in “) helps you connect with potential buyers or sellers in your target geographic area.

    Common Oversights: Neglecting to optimize Google My Business profiles, not including location-specific keywords in content, or failing to obtain local backlinks are common mistakes. These oversights can hinder your visibility in local search results, impacting your ability to attract local clients and investors.

    4. Poor Content Quality

    Issue: Publishing low-quality or thin content that lacks substance or fails to provide value to readers.

    Impact: Search engines prioritize high-quality content that meets users’ needs and expectations. Thin content, stuffed with keywords lacking in depth or relevance, is unlikely to rank well. Investing in comprehensive, informative content that addresses common questions, provides valuable insights, or showcases your expertise can significantly boost your SEO efforts and user engagement.

    5. Neglecting Mobile Optimization

    Impact: With a growing number of users accessing the internet via mobile devices, mobile optimization is no longer optional—it’s essential for SEO success.

    Why it Matters: Websites that are not mobile-friendly experience higher bounce rates and lower engagement metrics from mobile users. This negatively impacts your site’s overall performance in search rankings, as search engines prioritize sites that offer a seamless mobile experience. Implementing responsive design, optimizing page speed, and ensuring mobile-friendly navigation are critical steps to improve your site’s mobile usability and SEO performance.

    By understanding and avoiding these common SEO mistakes, real estate investors can enhance their online visibility, attract targeted traffic, and ultimately achieve greater success in their digital marketing endeavors.

    Choosing the Right Keywords for Real Estate

    Selecting the right keywords is fundamental to successful SEO for real estate investors. Here’s a comprehensive guide on how to choose and utilize keywords effectively to enhance your online presence:

    1. Keyword Research Tools

    Keyword research forms the foundation of any successful SEO strategy. Tools like Google Keyword Planner, Ahrefs, and SEMrush provide invaluable insights into search volume, competition level, and related keywords. These tools allow real estate investors to identify high-potential keywords that align with their investment offerings and target audience. By leveraging data-driven insights, you can optimize your content to attract qualified traffic interested in real estate opportunities.

    Download our Free SEO Keywords for Real Estate Investors.

    2. Long-Tail Keywords

    Importance: Long-tail keywords consist of longer, more specific phrases that often have lower search volumes but higher conversion rates. For example, instead of targeting “real estate investment,” consider phrases like “affordable real estate investments in [Your City]” or “best commercial properties for sale in [Your Area].” These keywords cater to potential investors who are closer to making a decision, enhancing your chances of conversion.

    Benefits: Using long-tail keywords helps you compete more effectively in search engine results, as they are less competitive than broad keywords. They also attract highly targeted traffic that is more likely to convert, thereby maximizing the return on your SEO efforts.

    3. Local Keywords

    Focus: Real estate transactions are inherently local. Incorporating location-specific keywords (e.g., “luxury homes in [Your City],” “investment properties in [Your Neighborhood]”) is essential for attracting local buyers, sellers, and investors.

    Targeted Traffic: Local keywords help you reach a geographically targeted audience interested in real estate opportunities in specific locations. This enhances your relevance in local search results and improves your chances of connecting with qualified leads who are actively seeking properties in your area.

    4. Competitor Analysis

    Strategy: Analyzing competitors’ keyword strategies provides valuable insights into what works in your niche and identifies opportunities for improvement.

    Tools and Methods: Use tools like SEMrush or Ahrefs to analyze competitors’ top-performing keywords, organic search traffic, and backlink profiles. Pay attention to the keywords they are ranking for and their content strategies. Identify gaps where you can differentiate yourself or opportunities to capitalize on similar keywords with better content or targeting.

    5. User Intent

    Understanding: User intent refers to the reason behind a user’s search query. To effectively optimize for user intent, consider the intent behind keywords you target. Are users looking for property listings, investment advice, market trends, or real estate services?

    Incorporation: Tailor your keyword selection and content strategy to align with user intent. For instance, if users are searching for “real estate investment tips,” create content that provides valuable insights and practical advice on investment strategies. By meeting user intent, you increase the likelihood of satisfying user queries and improving engagement metrics, which are crucial for SEO success.

    By integrating these strategies into your keyword research process, you can enhance your SEO efforts, increase your online visibility, and attract targeted traffic interested in real estate investments. Remember, optimizing for the right keywords is not a one-time task but an ongoing effort to stay relevant and competitive.

    Optimizing Content with Keywords

    Optimizing your content with strategic use of keywords is crucial for improving search engine rankings and attracting relevant traffic. Here’s how real estate investors can effectively integrate keywords into their content:

    Content Creation Tips

    Creating valuable content that resonates with your target audience is the cornerstone of successful SEO. Consider the following tips:

    • Address Audience Needs: Understand what information potential investors are seeking. Tailor your content to provide insights, market trends, investment strategies, or property listings that align with their interests.
    • Quality Over Quantity: Focus on creating high-quality, informative content that adds value. Avoid thin content that lacks substance or fails to address user queries comprehensively.
    • Engage with Visuals: Incorporate engaging visuals such as property photos, infographics, or videos to enhance user experience and encourage longer on-page dwell times.

    Keyword Placement Best Practices

    Effective keyword placement helps search engines understand the relevance of your content to user queries. Here are some best practices:

    • Titles and Headers: Include primary keywords naturally in your page titles (H1 tags) and headers (H2, H3 tags) to indicate the main topic of your content.
    • Meta Descriptions: Write compelling meta descriptions that include relevant keywords. Meta descriptions serve as summaries in search engine results, influencing click-through rates.
    • Body Text: Integrate keywords naturally throughout your content, ensuring they flow smoothly and enhance readability. Avoid overusing keywords, as this can negatively impact user experience and SEO.

    Internal Linking Strategies

    Internal linking is a powerful SEO technique that helps distribute link equity across your website and guide users through relevant content. Consider these strategies:

    • Anchor Text: Use descriptive anchor text that includes relevant keywords when linking to other pages within your site. This helps search engines understand the context of the linked page.
    • Hierarchy: Establish a hierarchical structure with your internal links to prioritize important pages and guide users through a logical navigation path.
    • Relevance: Link to related content that provides additional value or context to the topic at hand. This not only enhances user experience but also encourages deeper engagement with your site.

    Importance of Regular Updates

    Regularly updating your content is vital for maintaining relevance and improving search engine rankings. Here’s why:

    • Freshness: Search engines prioritize fresh and up-to-date content. Regular updates signal to search engines that your site is active and relevant, potentially boosting your rankings.
    • Accuracy: Update outdated information, property listings, or market trends to ensure accuracy and reliability for your audience.
    • SEO Impact: Updating content gives you an opportunity to incorporate new keywords, optimize for current search trends, and improve overall SEO performance over time.

    By implementing these strategies, real estate investors can optimize their content effectively with targeted keywords, enhance user experience, and strengthen their SEO efforts. Remember, ongoing monitoring and refinement of your keyword strategy and content are essential to stay competitive.

    Monitoring and Adjusting Your Keyword Strategy

    Effectively monitoring and adjusting your keyword strategy is essential for maintaining and improving your SEO performance as a real estate investor. Here’s how you can stay ahead:

    SEO Analytics Tools

    Utilizing reliable SEO analytics tools is critical for tracking the performance of your keyword strategy. Here are key tools to consider:

    • Google Analytics: Provides detailed insights into website traffic, user behavior, and conversion metrics. Monitor organic search traffic, bounce rates, and keyword performance to gauge the effectiveness of your SEO efforts.
    • Google Search Console: Offers valuable data on how your site appears in Google search results. Monitor keyword rankings, click-through rates (CTRs), and identify opportunities to improve your search presence.
    • Carrot’s SEO Tools, SEMrush, or Ahrefs: These tools offer comprehensive keyword analysis, backlink profiles, and competitor insights. Monitor keyword rankings, analyze traffic trends, and identify new keyword opportunities for optimization.

    Regular Audits

    Conducting regular SEO audits helps identify and rectify issues that may impact your search engine rankings. Key aspects to focus on include:

    • Technical SEO: Audit for issues such as broken links, site speed, mobile-friendliness, and crawl errors that can affect user experience and search engine indexing.
    • Content Quality: Assess the quality and relevance of your content. Update outdated information, improve readability, and ensure it aligns with current SEO best practices.
    • Keyword Performance: Review keyword rankings, CTRs, and traffic trends. Identify underperforming keywords and opportunities to optimize existing content or target new keywords.

    Staying Updated

    SEO evolves constantly, with search engines updating algorithms and trends shifting in user behavior. Stay informed by:

    • Following Industry Experts: Keep up with leading SEO blogs, webinars, and industry publications to stay informed about the latest trends and algorithm updates.
    • Google Updates: Monitor announcements from Google regarding algorithm changes and updates that may impact your SEO strategy.
    • Continuous Learning: Invest time in ongoing learning and skills development to adapt to new SEO techniques and best practices.

    Adapting Strategies

    Based on performance data and insights gathered from audits and analytics tools, adapt your keyword strategy by:

    • Optimizing Underperforming Keywords: Revise content or metadata for keywords that are not ranking well. Experiment with variations or long-tail keywords to improve visibility.
    • Expanding Keyword Portfolio: Identify new keyword opportunities through competitor analysis or keyword research tools. Develop content targeting emerging trends or specific niche topics.
    • Refining Content Strategy: Adjust your content strategy based on audience feedback and performance metrics. Focus on creating content that resonates with your target audience and addresses their needs effectively.

    Real estate investors can continuously monitor, audit, and adapt your keyword strategy to maintain a competitive edge in search engine rankings, attract qualified traffic, and achieve sustainable growth in the digital marketplace. Remember, SEO is a dynamic process that requires ongoing attention and refinement to maximize results and ROI.

    Conclusion

    In navigating the complex world of SEO for real estate investors, mastering the art of keyword selection and optimization is paramount. Let’s recap the key insights we’ve explored in this blog post:

    • Understanding SEO: We began by defining SEO and highlighting its critical role in enhancing online visibility and attracting targeted traffic for real estate investments.
    • Common SEO Mistakes: We discussed pitfalls such as keyword stuffing, targeting irrelevant keywords, neglecting local SEO, poor content quality, and ignoring mobile optimization—factors that can hinder your SEO success.
    • Choosing the Right Keywords: We explored strategies for effective keyword research, including using tools like Google Keyword Planner, Ahrefs, and SEMrush, emphasizing the importance of long-tail and local keywords, competitor analysis, and understanding user intent.
    • Optimizing Content: We provided tips on creating valuable content that integrates keywords naturally, best practices for keyword placement, leveraging internal linking, and the importance of regular content updates.
    • Monitoring and Adjusting Strategy: Finally, we discussed the importance of using SEO analytics tools, conducting regular audits, staying updated with SEO trends, and adapting your keyword strategy based on performance data.

    Actionable Tips

    Here are some actionable tips you can implement immediately to enhance your SEO strategy as a real estate investor:

    1. Conduct a Comprehensive SEO Audit: Use tools like Google Search Console and SEMrush/Ahrefs to identify technical issues, keyword performance, and content opportunities.
    2. Optimize for Local SEO: Include location-specific keywords in your content, meta descriptions, and Google My Business profile to attract local clients and investors.
    3. Create High-Quality Content: Focus on producing informative, engaging content that addresses common questions and provides valuable insights into real estate investment opportunities.
    4. Monitor Keyword Performance: Regularly monitor keyword rankings and adjust your content strategy based on performance metrics to improve visibility and engagement.

    Call to Action

    Ready to elevate your real estate investments through effective SEO strategies? Whether you’re looking to optimize your website, refine your keyword strategy, or enhance your online presence, professional SEO services can make a significant difference.

    Join our Carrot Community for more guidance and further resources on maximizing your SEO efforts, and post your own questions.

    Remember, mastering SEO requires dedication, continuous learning, and adaptation to stay ahead in the real estate market. Start implementing these strategies today to position yourself for long-term success. Happy optimizing!

  • EP 22: How To Create A World-Class Company Culture And Mission w/ Dutch Bros CEO Travis Boersma + Disney Executive Lee Cockerell

    EP 22: How To Create A World-Class Company Culture And Mission w/ Dutch Bros CEO Travis Boersma + Disney Executive Lee Cockerell

    2016-11-03-carrotcast_leetraviskyle-fb

    Listen to the Podcast and Subscribe Below!

    Probably 15 years or so into the business, we realized that we’re really not in the coffee business, we’re in the relationship business.Travis Boersma

    Answered: Your most burning questions about what truly effective company culture looks like.

    Take the next 60 minutes to begin molding your company culture after two of the best… Disney and Dutch Bros.

    Creating a stellar company culture isn’t easy, but it’s sure powerful and fulfilling.

    On this episode, Trevor and his brother Kyle interview the CEO of Dutch Bros, Travis Boersma, the nation’s largest drive through coffee company with a flat amazing culture and mission… along with Lee Cockerell, the former head of all operations at Disney World… on how they created and have led some of the most passionate company cultures in the world today.

    Listen to the Podcast

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    There never can be enough time when you have such intellectual and powerful business leaders on your podcast. But Trevor, Lee and Travis find a way to discuss…

    2:30 – Introductions: Dutch Bros’ CEO Travis Boersma and Disney Executive Lee Cockerell.
    5:45 – What it took for Travis to realize his company isn’t just selling coffee, it’s selling love and community.
    7:45 – Dutch Bros culture and love story. Emotional story of empowering your employees to make decisions.
    11:20 – How Lee helped build Disney Magic and how that magic process continues today.
    15:00 – How to measure leadership performance and the fine line of coaching employees.
    20:45 – What is Lee’s approach for employees who have reached a time where they aren’t performing anymore?
    23:45 – Dutch Bros franchising model and how they are expanding.
    26:55 – How Disney controls expansion. Stories of mishaps when entering the French market with Disney Paris.
    31:00 – If only more of us would do this: Story of when Lee worked as the GM at Marriott that absolutely makes sense. Even though something isn’t yours, doesn’t mean it doesn’t need to be taken care of.
    33:30 – The importance of being 100% clear on what yours and others roles are.
    34:00 – How Travis mentors the people around him. Walk the walk.
    36:00 – What companies such as Dutch Bros and Disney do so well to attract so many to want to work for them. *Here’s a hint: opportunities turn people on.
    44:10 – What keeps Lee and Travis hungry and striving for more.
    48:15 – What’s next for Travis and Dutch Bros: Shooting for the Moon and becoming better community leaders.
    50:20 – Continuing to learn and grow from the knowledge of some many amazing people.

  • EP 21: Location Rebel: Build A Business With Passion, Purpose, And Travel With Sean Ogle

    EP 21: Location Rebel: Build A Business With Passion, Purpose, And Travel With Sean Ogle

    Location Rebel: Build A Business With Passion, Purpose, And Travel With Sean Ogle

    Listen to the Podcast and Subscribe Below!

    The real motivation wasn’t to start a business. It wasn’t to help other people start a business. It was basically to get myself on a path that was going to make me happier in life.Sean Ogle

    MORTALITY… It’s easier to talk sports, weather, even politics than our mortality. Time is our most prized asset. So why do we misuse so much of it?

    Don’t let your business trap you. It’s happened to me and it happens to more entrepreneurs than those who find true freedom.

    But the choice is yours, and our guest today, Sean Ogle, a good friend of Trevor’s, has found a way to structure his business around his passions and purpose in a big way.

    A 6-hour work day, world travel, amazing experiences, and no regrets. Learn how Sean does it and how you can too.

    Listen to the Podcast

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    In this inspiring episode of the CarrotCast, Sean and Trevor discuss…

    2:10 – Sean’s primary business right now… Location Rebel
    3:20 – Backstory of struggles and how one trip to Rio changed his mindset.
    6:30 – Starting his Location 180 blog and becoming the first Tropical MBA student.
    8:10 – The magic that can be created by not only constructing a Bucket List but also sharing it with others.
    14:00 – What CRAZY Life List item Trevor was able to cross off while raising money for a worthy cause.
    15:00 – Sean’s biggest Bucket List items he’s checked off and what exciting items are on his list now.
    18:00 – How to structure your schedule to work less but be more productive and have more fun. Parkinson’s Law.
    22:55 – How to cope with the guilt of working non-traditional hours in a non-traditional career.
    34:30 – The World Domination Summit and the impact it has on others.
    37:00 – Sean’s 3-Step process to build a career online. What awesome idea he has!
    39:20 – Where Sean envisions his business and other ventures in the next 2-4 years.
    43:15 – How to implement your ideas to build a lifestyle that fits within your goals.
    45:45 – Why it is important to be intentional with what and why you’re building something.
    51:05 – The amazing butterfly effect when you start helping a number of people.
    53:15 – If you were to take a leap or a risk… ask yourself “what is the worst case scenario?”

  • 4 Reasons Why You’re Not Getting Real Estate Leads Online And How To Fix It

    4 Reasons Why You’re Not Getting Real Estate Leads Online And How To Fix It

    This has to STOP… Obviously, you want more traffic and leads, right? We’ve all struggled to increase website traffic, and every lead guru has a big bag of tricks they’re eager for you to try. But… it’s a heck of a lot simpler than that.

    All you need to do is fix these 4 common reasons that are often neglected by real estate website owners either because they don’t understand their importance or because they are not sure how to approach them.

    4 Reasons Why You're Not Getting Real Estate Leads Online and How To Fix It

    Hey guys and girls, Trevor here coming at you with another whiteboard strategy sketch and these are getting really, really fun.

    I don’t know how many we have done so far but we have a lot more in store for you guys and keep the questions coming because the way that we come up with these things right here is from questions directly from you guys. Send them to us at support@oncarrot.com, through the comments section below or go to oncarrot.com and check us out.

    On this particular video, we’re going to address one of the most common “problem” questions that we get…

    “Why am I not getting the real estate leads online that I want or I’m NOT getting any leads?”

    Because in order for you guys to get value out of leveraging the web with your marketing, you got to be getting leads in some way whether it’s phone calls, whether it is people submitting forms, whatever it is. Leads have to be had, otherwise, you are not getting the value out of it.

    We boiled it down to just four reasons that you are not getting the number of leads you want. As you are going through this particular strategy sketch, make sure that you are identifying which one or ones of these you need to tap on next.

    Okay?

    If you are not getting leads you want, you need to be doing one of these things better or more.

    Why Your Not Getting Real Estate Leads Online Reason #1: Traffic

    little-or-no-leads-traffic

    The first thing you want to look at is your traffic. That’s the most obvious thing, right? Because you can’t get a lead if you are not getting people to land on your website.

    How do we get more people to land on your website?

    The first thing we’d like to see is that you are getting at least 25 visitors to your website per month and we are saying at a minimum because on average let’s say it’s a motivated house seller website… you might be converting three, five, six, seven, eight percent,10% if you are doing really well, into a lead.

    If you are converting at 10%, which is a really high conversion rate in this type of market, you are only going to be getting about two to two and a half leads per month. Now that is not a lot of leads so that is your issue.

    If you are getting less than 25 people to your website a month, then that’s probably the first thing you need to focus on.

    If you are getting 50, 60, 70, people to your website a month and you are still not getting very many leads, let’s say it’s converting at less than 1%, we are going to move on to the next thing.

    Why Your Not Getting Real Estate Leads Online Reason #2: Quality of Traffic

    little-or-no-leads-quality

    The next thing is the quality of your traffic. First off, if you have traffic coming in and you are getting 20, 30, 40, 50, 60, 100 people to your website a month but you are still not getting very many leads, you are getting less than 5% or less than 3% of them becoming a lead, it could be a quality issue.

    You need to ask yourself some questions. It could be, where are these people coming from? Are they coming from good marketing channels? What is the message that you are delivering to them to get them to your website?

    Often times we’ll see people using Google pay-per-click or Facebook ads or something and they are getting a lot of traffic from Facebook for motivated house sellers but the problem is, those people are not very targeted. So you don’t want to be driving motivated house sellers from a random Facebook campaign to websites and expect to really have a conversion rate.

    The quality of those visitors is going to be lower. The quality of the Craigslist visitors will be probably a little bit lower, the quality of an SEO lead is going to be way higher. If you are not getting very many leads but you have a lot of traffic, see where your traffic is coming from. Is it coming from a high-quality source where they are very targeted and you can help them specifically? What message do they see before they land on your website?

    Did your ads say, “Sell your house.”? Then your website now says, “Sell your houses quickly, we buy houses.”. They are just looking for a real estate agent and you are offering a completely different service. Look and see what your ads and your message says.

    If you got the traffic nailed, the quality is perfect and that’s nailed, and you got a lot of traffic coming in and you are still not getting the leads you are looking for, what do we look at next? We look at performance next.

    Use Carrot’s Conversion Checklist

    7_conversion_tips_infographic_investorcarrot-featured-img

    Click Here To View Full Infographic

    If you would like for your website to convert more leads, then this webinar replay might be for you. It is a long call but packed full of valuable information. Give the webinar a view and then download our 16-point real estate investor conversion checklist.

    Download the Conversion Checklist ›

    Why Your Not Getting Real Estate Leads Reason #3: Website Performance

    little-or-no-leads-website-performance

    We talk a lot about performance here at InvestorCarrot where performance is one of the things we specialize in.

    It’s helping your websites perform at a higher level which means convert more of your visitors, more of your quality traffic into a lead. The performance side is your website. Have you gone through some tutorials on this website? Have you gone through our other whiteboard strategy sketches to see how you need to structure your forms? Have you gone through some of our mastermind calls, things like that? Make sure your website is built to be high performing.

    If you are a Carrot member already, you got this one nailed. You don’t have to do anything there unless you jerked up the design that we have given you. Make sure you are sticking with the design, then just personalize it with your own content, tweaks, you personalize it with your branding and credibility.

    If you are not a Carrot member, make sure you are really focusing on the design of your website so it’s performing at a high level and like I said we have a lot of resources you can check out. Go to oncarrot.com/resources and we have an entire video and an entire checklist on how to create a high performing website.

    If you’ve got your high performing website set up, you got quality traffic coming into it, and you’re still not getting enough leads, what we want to do is look into credibility.

    Why Your Not Getting Real Estate Leads Online Reason #4: Credibility

    little-or-no-leads-credibility

    You can have the best website in the world that is set up with all the cool things to get someone to convert into a lead, but maybe you haven’t built credibility on the website. Maybe people aren’t believing that you can truly help them.

    Maybe you’re not really building that connection with them enough to where they are like, “Man, these people seem like real people and I want to work with them.” You need to nail the credibility.

    What do you do to really build great credibility for any business?

    It could be business selling microphones or a business selling whatever it is. You need to be building credibility and you do it the same way. You have a really good about page.

    We found in our data, the number three most visited page, sometimes the number two most popular page across all of our thousands of InvestorCarrot members websites including our own sales websites is always the about page because people are looking to prove or disprove the preconceptions in their mind on why they should or should not work with you.

    If they go to your about page and it’s basic, it’s generic, it doesn’t have anything about you, they aren’t building that connection with you. They are probably going to bounce out of there and possibly go and look at your competitors. The ones that they connect with more, are going to be the ones they choose to work with.

    Make sure your about page has a little bit about you. Kind of tells about why you want to help people, your mission, and list maybe some of your team members in there. Don’t be afraid to put your face on the website because your face is going to have to go in front of your client eventually.

    Number two is social proof.

    Do you have things on your website that show that other people have worked with you before them that you helped that have been in similar situations?

    It could be a testimonial, it could be videos, it could be case studies on deals you have worked with, it could be people who you’ve sold properties to who have gotten great returns now and they had a better experience working with you. It could also be the Better Business Bureau badge.

    Things like that help to build social proof, reviews on your Facebook channel, things like that. You just want to show other people have worked with you in the past or attest to your character, that you are the type of person that they would want to work with.

    The last thing is clear and honest branding.

    We found so many websites that nail the about page, nail the social proof, they got the traffic coming in but their logo up top looks like it’s been made in Microsoft Paint in 1998. It’s pixelated. The words are hard to see, and the very first things we often times look at on a website is the upper left of that website which happens to be where logos often times are or at least the top of the website.

    So make sure you have very clear honest branding.

    I didn’t say you have to have a fancy logo, that’s a completely different thing. Some of the best websites that we have found that generate the most leads, had the simplest logos out there. They didn’t spend a bunch of money on them.

    Reasons You’re Not Getting Real Estate Leads Online

    If you nail these four things; nail your traffic, the traffic is high quality coming from great sources with a very clear and defined message that matches your website, the website is set up for performance and not just a couple of things but set up everywhere on every single page to perform at a high level, follow what we do and model it.

    Don’t copy what we do, but follow and model what we do or if you are a Carrot member that’s already been done for you.

    On the credibility side, have a great about page. Look at our about page and see how much you connect with us. We have our core values that we tell about our start-up story, we tell about our team, and you get a chance to connect with us at a better level. It becomes real people then, and it’s easier to work with people than work with a kind of an ominous company.

    Get your social proof nailed, get clear on honest branding and if you still don’t have a stream of leads coming in from there, I would highly suggest then you go back up to number one and ramp up your traffic using other methods.

    Go out there and get your leads flowing upwards, get your leads flowing in and make them consistent and predictable so your business can grow.

    That is why we are all doing this so we can have a consistent, predictable business that really fuels our lifestyle and helps a lot of people.

    Check out the whiteboard videos on our YouTube channel. If you aren’t on our YouTube channel, subscribe where the subscribe button is.

    If you are not on our YouTube channel, but you are on our website, subscribe to our blog or check out the webinar that we have going and you can probably find someone inside or on the website somewhere and see how we can help you grow your leads and leverage the web better.

  • EP 20: 10x Your Productivity And Income – My Formula For Hiring A Personal Assistant w/ Trevor Mauch + Adrian Nez

    EP 20: 10x Your Productivity And Income – My Formula For Hiring A Personal Assistant w/ Trevor Mauch + Adrian Nez

    Or, Listen to the Podcast and Subscribe Below!

    I really had to go through that mindset shift. I really had to kill that person in me that was busy and raise up that person that’s going to be the most productive – Adrian Nez

    Are you at a point in your business or life where you need a Personal Assistant? Trevor and Adrian’s best advice is inside this podcast… and it could be critical to you hiring the right or wrong person.

    Do you ever feel overwhelmed? Ever find yourself working too much on the little things at the expense of the big things?

    Ever think… “Man if I only had more time I could really ramp up my income and happiness!”?  If so, this episode is for you. We dive into how to properly hire a personal assistant for your life and business.

    Our hiring process. Questions to ask. THE test to have them take (this is a MUST). And more.

    This one episode could literally change your life and your business in these next 60 minutes. No joke.

    Listen to the Podcast

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    In this episode of the CarrotCast, Adrian and Trevor discuss…

    4:00 – Trevor and Adrian’s journey into hiring a Personal Assistant.
    5:45 – The value of using mentors. Pick up on the traits that someone you look up to uses.
    8:20 – Having the right mindset before hiring a Personal Assistant.
    13:50 – Create a STOP DOING list with this 1-page exercise. Help yourself find an assistant that fits your needs.
    16:30 – The valuable epiphanies Adrian experienced during his STOP DOING list exercise.
    19:50 – Why it’s important to have the mindset to AMPLIFY what you and others do.
    22:20 – What Adrian didn’t expect to happen during his mental shift while hiring a PA. And, what the new “affluent” person is going to look like in the future.
    27:30 – What personality traits to look for when hiring this person. Have them take the Kolbe personality test.
    31:45 – Adrian’s rules and important things he needed from a PA.
    36:10 – It’s extremely important to find the PA’s traits and to explore what their personal aspirations are.
    38:45 – What resources are available to find a perfect match.
    44:15 – Why it makes sense to hire them based on your core values.
    46:15 – What to do after your PA is hired. Give them the trainings and tools they need to succeed.
    50:00 – Building a routine calendar. With certain aspects of your business, it’s almost like having two brains. Empower them to make decisions.
    54:15 – The communication tools Adrian uses with his assistant.
    1:05:25 – Shifting your mindset to trim out some business and personal tasks in your life so you can empower and inspire others.