From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month
Investor/Agent Mike Wall turned his real estate investing side hustle into a steady business, closing 3-4 deals monthly with an average profit of $25,000 per deal by focusing on high-quality lead sources that saved him time & energy.
Here’s how he did it.
Closing 3-4 Deals
Per Month at ~100k/mo Profit
$25k Profit Per Deal
On average, at 3-4 deals per month
$4,000 Per month
Marketing spend (PPC + Carrot)
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The Challenge: Chasing Unmotivated Leads & Overspending on Marketing
Mike was a real estate agent with a brokerage of 20 agents, doing 300 deals per year, who dabbled as an investor but decided to get serious about it.
It only took a few months into investing to get tired of chasing down un-motivated leads and competing against other investors for the same lead lists â cold calling, direct mail, text blasting, etc. He was spending time chasing dead leads and blowing his marketing budget without closing deals.
Before Carrot, Mike paid $7k for two custom websites and spent $5k/month on offline marketing but was hardly getting any visits to his website and had ZERO leads. Heâd wasted money and wasnât standing out.
I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed.
He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot:
The Solution: Mike’s “AHA!” Moment – Finding Carrot & Dominating Google
When Mike realized the most motivated leads were searching on Google, he started researching which website builder to go with. The AHA moment was when Mike was Googling âwe buy housesâ in competitive markets and found Carrot sites were the ones ranking.
He noticed Carrot laid out a path for creating an inbound flow of leads like he was searching for – and that a Carrot site was the “hub” to send all your marketing to so it converts better.
Step 1 was getting a Carrot site launched and doing the initial work to optimize it for SEO. Mike knew that SEO results take diligence and time, so to get leads immediately, he began sending Google Ads/PPC traffic to his new site.
Step 2 was logging into his Carrot site and using tools like the one-click Location pages, and Automated Credibility Posts, along with the AI rewrite tool to pump out content that would rank well in Google. He made sure to save time by following Carrots training and guidance every step of the way.
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Mike’s 6-Month Plan to Generate Consistent Inbound Leads
Month 1 – January 2024:
- Mike joined Carrot and personalized his site, adding testimonials, etc. He loved how quick and easy it was to launch his Carrot site.
- Since Mike wanted his website to rank high in Google for terms like “sell my house fast Dayton, Ohio” so it would generate leads, he dove into Carrot’s comprehensive SEO training & free resources as opposed to hiring it out to one of our partnered SEO agencies.
Months 2-3:
- Now that Mike had a grasp on SEO, he went to work. He launched “location pages” on his website for all the various locations he wanted to rank for and attract leads. This can be done in just a couple of hours with Carrot’s Auto Location Pages. Note: Did you know Carrot members who use Auto Location Pages generate 94.19% more traffic and 116.03% more leads per month than members who don’t?
- He posted blog posts on topics like âhow to sell my house during divorceâ to help educate & convert prospects (and help rank in Google.) Carrot’s Niche Authority Builder tool makes this a breeze.
- He used Carrot’s AI Rewrite tool to help make his Carrot-provided content more unique.
I couldnât survive without the SEO Tools…I love the SEO & content tools, but itâs more about combining everything.
- He built out “citations” like a Google Business Profile, YellowPages, Yelp, BBB, etc. Carrot also offers a done-for-you option for citations.
- With the work he put into Carrot, Mike began ranking in less than 3 months for some of his blog posts & location pages!
- After tracking his progress in Carrot’s Domain Overview and using the Keyword Rank Tracker to track 53 keywords, he realized his location pages and blog posts were paying off! He’d achieved ranking #1 in many markets all over the state!
- While Mike was working on his SEO, he hired a Google Ads/PPC service to run ads to produce quality, inbound leads. He gets steady ROI from this and continues to pay for Google Ads. You can find the agencies we trust & recommend in the Carrot Marketplace.
Months 4-6:
- With most of the upfront work out of the way, Mike focused on getting backlinks to his website by creating or contributing to content on other people’s website. Mike loves using the backlinks analysis tool to see which links give him the most SEO juice, like this article he contributed to.
- He also got creative with blog posts, used chatGPT to outline articles, used Carrotâs AI rewrite tool, and was getting even more leads from his market & around the state, even more motivated because theyâre searching specific problems like âhow to sell a house in probateâ divorce, with termites, etc.
Months 6-12
- Mike was enjoying the fruits of his labor and continued to iterate by adding new content and discovering more keywords that other investors werenât ranking for. He was also getting so many leads that he needed to keep better track. Heâd been waiting for Carrot CRM to release and switched over from Follow-up boss to CarrotCRM to manage his leads and is loving it!
The Result: Mike’s Path to $100k/Mo in Deals
After 1 year with Carrot, Mike is averaging $75k-$100k profits per month (thatâs 3-4 deals per month at $25k average profit per deal!) – All but two of the deals he closed this year were from SEO & Google Ads to his Carrot site, and those two were referrals from Carrot deals!
BEFORE Carrot: (January 2024):
- $5k/mo on ineffective offline marketing
- $7k on worthless custom sites
- ZERO leads.
AFTER Carrot (January 2025):
- Only $245/mo for Carrot, plus SEO Tools, Content Tools, Premium Designs, and Carrot CRM essential
- Under $4,000/mo in done-for-you Google PPC Ads
- Sweat equity creating content for his website and getting backlinks
- Over 400 motivated leads in just 1 year.
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