Deliver better online results in less time with CarrotAgency
Launch high-performing, SEO-optimized websites in minutes based on your custom template. Manage everything from a single, streamlined dashboard. And effortlessly keep all your client sites optimized with AI-powered recommendations and auto-fixes.
Scale your business without scaling your overhead. See the difference CarrotAgency can make for your business.
Grow a local marketing agency with easy-to-use tools.
Client Management Dashboard
Save time and work faster with the clean, streamlined management dashboard. Find the exact client or site you’re looking for and switch between accounts in seconds.
Easy Site Creation & Editing
Launch client sites in minutes! Answer a few questions about your client and our AI website builder produces an SEO-optimized site for you. Use the drag-and-drop patterns & design tools for more customization.
Custom Site Template
Want certain elements on all of your client sites? Skip the manual adjustments every time you spin up a new client site. Carrot Agency includes a site template customized to your specs for easier site launches.
Built-In Marketing Tools
Paying for separate marketing tools impacts your income-to-expense ratio. Plus, hoping between software wastes time you should be working on client accounts. Remove the pain and improve your bottom line with built-in marketing tools.
Team Management
Add team members to your agency account or specific clients and restrict what they can see and do. Get the help you need without losing control.
Task Management
Make sure you, your employees, and your clients know exactly what to do and when with built-in checklists, deadlines, and task management features.
AI Tools
Work faster and with less effort using a suite of AI tools that help with content updates, SEO optimizations, and more. Plus, give your clients access to their own useful AI tools.
PPC Landing Page Templates
When your clients are ready for PPC, use the built-in PPC landing page templates to quickly launch pages with key conversion elements.
Start with a high-performing website built for local SEO
Every Carrot website is built with performance and conversion in mind. They’re designed for lightning-fast speed, top security, and local SEO and AI search. Plus, with CarrotAgency, you get your own custom site template, so you can include the specifics you like all of your client sites to have without manually editing every site every time.
Carrot’s AI website builder lets you spin up client sites in minutes or even create an example site to land that new contract.
Manage more clients in less time
Moving between client accounts takes more time than you realize. Time you could be using to land new contracts and increase your revenue.
With CarrotAgency’s centralized management dashboards for clients, websites, and tasks, you can quickly move between to-dos without the headache of constantly logging in and out.
Backed by a team dedicated to your success
One of Carrot’s guiding principles is “Add Humanity.” Whether you have a tech question, a feature idea, or need some strategy help, we have your back. From our robust help center to our live support team, we’ll get you the information you need.
We use our own products all day, every day, so we’re not just looking up vague answers. We’re troubleshooting right beside you to find fast, effective solutions.
Optimized for mobile
59% of Carrot member leads come from mobile devices. Carrot sites are optimized to provide the best mobile experience for visitors and to convert mobile traffic into leads — a must for any home service business!
It’s no secret that owning a small business is getting more difficult. With more competition, higher expenses, and clients tightening their spending, winning business is challenging.
One of the most effective ways to generate new business is with a great website. Traditional marketing methods like offline advertising, mailers, bandit signs, and even cold calling can still work. And modern approaches like being social-only have their place for some companies. But when it comes to local businesses and services, the majority of today’s consumers search online and use a business’s website to judge its credibility.
Let’s explore four data-backed reasons your local business needs a website.
Key Takeaways
People not only search online for local businesses, they use business websites to decide who to trust. Even if you’re advertising elsewhere or are social-first, having a modern website can determine if a customer works with you.
A website with easy contact options — like a clickable phone number and a short, easy-to-find form — lets you generate customers outside normal business hours.
A good website is a foundational part of appearing in AI search results.
Your website is the ideal place to showcase your work and customer reviews. Over 90% of consumers rely on reviews before making a purchase or working with a business.
I work for a company that helps local service providers launch a website, so I admittedly have a vested interest in you having a site. But statistics are also on my side. The fact of the matter is, people go online to search for local businesses. Not some people. A lot of people. Approximately 99% of consumers go online to discover local businesses. Yet 27% of small businesses think a website is irrelevant to their industry.
Those holdouts relying on recommendations, old school marketing methods, or social media platforms majorly miss out. Not only on search traffic, but on consumer trust. Having a professional-looking website lends your business credibility.
69% of consumers said a website is essential for a local business to be credible.
Businesses with websites are perceived as 41% more trustworthy than those without.
45% of consumers say businesses without websites feel less “real.”
39% report they have declined to do business with a company specifically because it lacked a website. That figure jumps to 45% among consumers ages 18-44.
If you’re a home services provider, having a website is even more important. DreamHost found that 66% of consumers said they’re more likely to hire a contractor or home service provider with a website.
Even with people continuing to ask friends for recommendations and increasingly turning to social media or AI for searches, a website remains a foundational piece of business credibility. Here’s more from DreamHost:
58% of people check a business website to confirm info they see on social or Google.
Only 35% of consumers consider working with a company recommended by AI that doesn’t have a website.
Having a good website is the second most important trust factor when judging a local business (only online reviews are more important). Social media came in third. Personal recommendations ranked fourth.
The first website was created in 1991. Google Search has been around since 1995. Automatic delivery of the Yellow Pages began phasing out in 2011. Websites aren’t a fad. They’re how people find businesses — and decide which ones to trust — as we move further into the 21st century.
2. Show Up in Local Search (SEO) & AI Search
So people are searching online. How do you make sure you show up in those searches? One of the answers is having an SEO-optimized website.
72% of small to medium-sized businesses say SEO has a medium-high impact on their business, yet only 40% said they have a dedicated website. — Bright Local
Good SEO lets you target potential customers when they’re looking for a specific solution. Here are a few tips for good SEO that will help you rank in local searches:
Be hyper local — When people conduct a local search, they don’t want a business the town over. They want a business in their town. Make sure you target these searchers by clearly including your service areas on your website. Even better, have a dedicated page for each market you serve.
Think (and speak) like a consumer — There may be a lot of technical terms in your industry, but your customers might not know them. When writing website copy, use the terms your customers are most likely to use. Essentially, speak like a human or imagine you’re describing what you do to your grandma.
Instead of talking exclusively about “buying homes in probate,” create web content explaining how you help people “sell an inherited house.”
If you’re an HVAC company, your customers might not know what a condenser is. They’re more likely to search for more generic, simple terms like “AC isn’t working” or “AC repair.”
Answer their questions upfront — When someone is looking to sell their house fast, for cash, or is looking for a home service provider, they have a lot of questions. Answer their most common questions with FAQ sections on your webpages.
Think about the questions your current customers ask you most often, these make great FAQs!
Google’s auto-suggest feature is another great place to learn what people commonly search for and the phrases they use.
These SEO best practices also help with AI search optimization.
McKinsey & Company found that 50% of consumers use AI-powered search. BrightLocal’s Local Consumer Review Survey 2026 found that use of AI tools for local recommendations grew from 6% in 2025 to 45% this year (yes, you read that right, that’s a 650% increase!). AI engines are now the third most popular source of business recommendations, with 40% of consumers trusting AI to provide business recommendations.
To be found by modern consumers, you need to be online. And the best way to control your online presence is with your own SEO and AI-optimized website.
Want help optimizing your website for local AI search? Check out Carrot’s AI Visibility Challenge, built specifically for local services businesses and real estate professionals!
3. Generate Leads & Get Customers — Even after hours
This one should seem pretty straightforward. People are looking online for a local business. Being online gives you a better chance of being found when (and where) they’re looking — especially if your site is SEO optimized.
But it’s more nuanced than that. Your business (likely) isn’t open 24/7, but that doesn’t mean people only look for service providers during normal business hours. In an emergency repair situation, someone searching for a local service provider needs to get in touch with you quickly — no matter what time of day it is. In this case, research indicates they’ll look at your star rating, read some reviews, then go to your website to verify you can solve their problem and ultimately contact you.
Or maybe someone is contemplating a kitchen remodel or a roof replacement and only has time to sit down and do research in the evenings. These people are more likely to look closely at your website and do deep research before reaching out. They may not even want to talk to someone right away and be more interested in filling out a form for a quote instead.
This is a similar situation for real estate investors wanting to attract motivated sellers. The seller may be dealing with a stressful situation and hesitant to reach out directly. Or they may have limited time to dedicate to selling a property and need to fit it in when they can … even if you’re not immediately available. Offering them a free, fast cash offer via a website form can seem like a lower-pressure option for these visitors. (And using CarrotCRM’s autoresponder feature means you can respond to them immediately, even when you’re offline.)
Without a website, you limit potential customers to only the people who know about you without an online search and those who can get ahold of you when you happen to be available.
Here are easy contact methods you should include on your website:
A clickable phone number for people on mobile devices
This is particularly important if you’re a service provider who offers 24/7 emergency services!
A contact form in the hero (top) section of your website
Our testing shows that more than 3 fields dramatically reduces the form completion rate, so keep your initial contact forms to only the information you absolutely need.
4. Build Trust
I already mentioned that people consider businesses with a modern website more trustworthy. But having a website also lets you showcase your business and really build that trust.
When a potential client comes to your site, they want to make sure you can solve their problem and that you’re legitimate. The best way to put their mind at ease is to show them who you are, the work you’ve done, your credentials, and highlight happy past customers. Your website is the perfect place to:
Show before and after photos of projects
Talk about your company’s history and ties to the local area
Show real photos of your team
Walk customers through your process
Publish licensing information
Highlight ratings from Google, BBB, and other review sites
Post local media mentions (like local news appearances or sponsorships)
Most importantly, highlight real customer reviews on your website. SQ Magazine found that 93% of consumers read online reviews before making a purchase decision, with 88% trusting online reviews as much as personal recommendations. More importantly, 58% of consumers say they are willing to pay more for businesses with strong reviews!
BrightLocal puts the number of people who read online reviews for local businesses even higher — at 97%. They also found that the percentage of consumers who “always” read reviews jumped from 29% last year to 41% in 2026.
When you finish working with a client, ask for a photo with them and a testimonial. Better yet, see if they’ll talk about your company in a short video. Putting a face to the review lets people know you didn’t make it up. If you want to use Google reviews on your website, take a screenshot of the review and put it on your site as an image for the same level of legitimacy. (Pro Tip: If you’re using images of reviews, type the content of the review into the image’s alt text so it can be crawled for SEO and AI search.)
Websites are a must for today’s local businesses
There’s no escaping the internet, and companies that try to ignore the need for a business website are only hurting themselves. No matter how small your business, who you target, or what you offer, people want to check you out online before they commit. If you’re a real estate investor or a local services provider (like HVAC, contractor, electrician, plumbing, roofing, etc), having a website with good local SEO is non-negotiable.
Zippia found that 81% of consumers conduct online research about a business prior to making a purchase, with 47% seeking information specifically from the business’s website.
People want information before working with a business, and they turn to the internet to find that information. If you’re not online, your business is effectively silent.
Launching an SEO-optimized website for your local business doesn’t have to cost thousands or require technical know-how. Carrot’s AI website builder walks you through the process in minutes for less than $150/mo.
See the Platform That Turns Motivated Seller Searches Into Deals
Carrot generated leads convert 7x higher than other lead sources and bring in 2.5x more profit per deal. Built on best-in-class speed and performance, it’s purpose-built for motivated seller search.
See exactly how Carrot works to generate a consistent pipeline of motivated seller leads.
Free. 10 Minutes. Video Walkthrough.
30% – 50% of top Google rankings
for top seller keywords.
7x higher conversion
data from thousands of Carrot websites.
98+ desktop, 90+ mobile speeds
60% faster than custom WordPress.
Most Investor Websites Look Fine. Fine Doesn’t Close Deals.
Here’s the problem most investors never see: their website gets them online, but it doesn’t get them found. And if it does get found, it doesn’t convert. The visitors come and go, the seller calls someone else, and the deal dies before it ever started.
That’s not a traffic problem. It’s a platform problem.
Carrot was built from the ground up for one thing: motivated seller lead generation. Every design decision, every SEO structure, every conversion element was engineered around what actually turns a motivated seller search into an inbound lead ready to talk.
That’s why 30–50% of top Google rankings for motivated seller keywords are Carrot sites. Not because we got lucky. Because we’ve spent 10+ years obsessing over the one metric that actually matters: deals closed from your website.
Most platforms build websites. Carrot builds deal machines.
Start with a strong marketing strategy, without being a marketing expert
Your website should be more than just “an online business card.” Good websites attract traffic, generate leads, and help you close deals. That takes more than just random words and a phone number.
Carrot’s new AI website builder doesn’t just generate a website, it gives you a full marketing strategy that guides your SEO, content, and the best way to target specific locations. These strategies are crafted based on your business, target markets, and goals. Even better … we don’t just recommend strategies, we implement them directly into your site for you.
When you search for a service provider online, do you search for someone in the nearest big city? Or do you enter your search term followed by your town name? Targeting people with their specific location name is critical to high-quality lead generation.
You could manually build a page for every city, town, and neighborhood you do business in. Or you could let Carrot’s Auto Location Pages handle it for you. These take all the details about your business and services and SEO optimize it for a specific location.
SEO isn’t static. You need to pay attention to trends and search algorithm changes, then adjust accordingly. There are plenty of tools that help you do this … and we’ve built a few of them into your Carrot website dashboard.
You should, or you’re wasting money. Paying for any marketing without knowing exactly how well it works is like throwing money into a black hole. Carrot’s campaign tracking helps you measure exactly where your best online and phone leads found you.
Here’s what investors, agents, and agencies are doing with Carrot.
“Carrot sites are great because you can literally have a full-fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, installing WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.”
Jason Moss
Digital Marketing Agency for Real Estate Investors
Products: CarrotWeb
“We had our biggest month ever, Google PPC to a Carrot site. We did $140k in assignment fees at a 5:1 ROI. I have the control I need with my website, without the issues I had with my old custom site. For the first time in a long time, business, family, and faith feel all aligned.”
“We received the most leads in a month ever this month. We also had our biggest month of sales this month. As you can see, most come from my Carrot website/SEO. My old site never produced like this. What I have found is consistent blogging has helped my rankings. I do 8 a month, mainly because I have 3 topics I hit every month (kitchens, bathrooms, roofs).”
Don’t take our word for it… Here’s what Carrot has done for investors across the country.
From $0 to $100K/mo in 12 Months
I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed.
Carrot has been a game-changer for our business. Within the first three months, we saw a 200% increase in leads and a significant improvement in our search engine rankings. The platform is incredibly easy to use, and the support team is always there to help. We’ve been able to focus more on closing deals rather than worrying about our online presence. Carrot truly understands the needs of real estate investors.
I was already running a WordPress site for my real estate business, but it wasn’t designed for investors. When I found Carrot, I knew it was built specifically for what I needed.
Give your clients the fastest, best-performing websites for local search marketing.
Carrot websites look amazing and perform even better. It’s the robust, easy-to-use marketing platform you need to scale your agency and generate real results for your clients.
of data from thousands of lead generation websites.
30% – 50% of top Google rankings
for top local search keywords.
I absolutely love Carrot. It’s very user friendly. I love the amount of information Carrot provides. They’re always up-to-date and ahead in sharing information in relation to what’s going on in the marketplace, trying to be ahead of the game. I appreciate all of those things that you don’t necessarily get with other providers like Wix.
Kelli Bailey
Lovely Property Group
The SEO tools, support, and resources are unmatched, and they’ve directly impacted my ability to generate quality leads.
Attracting website visitors from three states away isn’t helpful when your clients are local service providers. But that’s the struggle when using giant software companies and website platforms. They’re designed for big companies, large teams, and national footprints.
Carrot isn’t.
CarrotAgency gives you a site builder that generates hyper-local websites and marketing tools to optimize for local search and AI.
It’s a streamlined platform that’s easy and fast to use, whether you have a team or are a solo agency. We intentionally designed it for small agencies and built tools that make your life easier.
To us, you’re not a nameless account. You’re our partner in helping your clients drive the local search success they need to build meaningful businesses.
I paid $5,000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.
Ryan Dossey
RyanDossey.com
Who Uses CarrotAgency
Start an agency. Grow an agency. Expand your coaching offering.
Whether you’re a seasoned marketing agency that wants easier-to-use software, you want to launch an agency and attract your first clients, or you run a coaching program and want to give your members another benefit, CarrotAgency is an ideal fit.
Existing Marketing Agencies
Want an easier, faster way to launch and manage client sites? CarrotAgency gives you the powerful tools you need to generate new business for your clients.
New Marketing Agencies
Dreaming of quitting your day job and helping others get found online? CarrotAgency makes marketing software affordable and gives you the tools you need to succeed — no experience required.
Coaching Programs, Franchises
Add value to your coaching program or franchise by providing your members with a fast, SEO-optimized site that matches the template that works best for your program.
See CarrotAgency in action!
Marketing Agency tools
Faster Execution. Easier Management.
Whether you’re growing a team or an owner-operator, scaling your client list is the best way to add revenue. Carrot Agency makes it easy to take on more clients with maintaining a reasonable workload and delivering measurable results.
Client Management Dashboard
Save time and work faster with the clean, streamlined management dashboard. Find the exact client or site you’re looking for and switch between accounts in seconds.
Easy Site Creation & Editing
Launch client sites in minutes! Answer a few questions about your client and our AI website builder produces an SEO-optimized site for you. Use the drag-and-drop patterns & design tools for more customization.
Custom Site Template
Have certain elements you like each of your client sites to have? Skip the manual adjustments every time you spin up a new client site. Carrot Agency includes a site template customized to your specs for easier site launches.
Built-In Marketing Tools
Paying for separate marketing tools impacts your income-to-expense ratio. Plus, hoping between software wastes time you should be working on client accounts. Remove that pain and keep your bottom line healthy with built-in marketing tools.
Team Member Management
Add team members to your agency account or specific clients and restrict what they can see and do. Get the help you need without losing control.
Task Management
Make sure you, your employees, and your clients know exactly what to do and when with built-in checklists, deadlines, and task management features.
AI Tools
Work faster and with less effort using a suite of AI tools that help with content updates, SEO optimizations, and more. Plus give your clients access to their own useful AI tools.
PPC Landing Page Templates
When your clients are ready to expand to PPC, use the built-in PPC landing page templates to quickly launch pages with key conversion elements.
We don’t just say our websites are the best. We have proof.
Everyone says their sites are the fastest, highest performing, or generate the most leads.
The difference is, we have 10+ years of experience to back it up.
It’s not just fancy marketing. It’s a highly-tested system built on four pillars of excellence:
Science – Regular testing to find what works today, not what used to work.
Speed – Constant backend improvements so you don’t have to worry about site speed
Data – Millions of local search leads gives us an unbeatable database of insights
Innovation – New tools and site optimizations keep you — and your clients — competitive
Carrot websites are designed to generate leads for real estate investors and local service providers. Here are some of the industries we specialize in. Don’t see an industry your agency services? Let’s talk!
Real Estate Investors
Are your clients wholesalers, flippers, land buyers, mobile home or multi-family investors? Carrot’s specializes in REI!
Plumbers
Help your plumbing clients become the go-to provider for regular maintenance, repairs, and emergencies.
Roofing
Roofing needs change drastically depending on location. Prove to your clients you understand their specific SEO needs.
HVAC
Commercial or residential, new builds or repairs, make sure your HVAC clients attract their ideal customers.
More home service industries coming soon!
Frequently Asked Questions
How much does CarrotAgency cost?
CarrotAgency is designed for small, local marketing agencies, so we work hard to keep the price reasonable. The base price is $299/mo.
From there, you have a few options on how to structure your business:
The Client-Owned Model: Have clients purchase their own Carrot subscription and give you access to their account for site management. This costs you nothing.
Bottom line: The client pays directly for the website. You only pay for the Agency plan.
The Agency-Owned Model: Add a site to your agency account for $29/mo, then bill the client for the site and your services. You can give your client access to their website via the Agency Management Dashboard.
Bottom line: You pay for the website and bill your client. Your client does not need a paid Carrot subscription.
Who owns the websites?
In the Client-Owned model, the client has direct ownership of their website. They control access to the site and can add or remove users at will. If they leave your agency, they can remove your access without disrupting their live site.
In the Agency-Owned model, you (the agency) are the primary account holder of each website. You grant your clients access to their site and set the desired user permissions. If a client parts ways with your agency, your client can purchase their own Carrot subscription and you can easily transfer site ownership to them.
Can I use CarrotAgency for clients in other industries?
Carrot websites are specifically designed for real estate and local services businesses (like HVAC, plumbers, roofers, contractors, etc.) lead generation. With that being said, the Carrot platform is somewhat flexible, and many of our members customize their websites for different types of businesses. If you need specific capabilities, connect with our team of experts.
I already manage or have access to multiple client sites. Can I move them to the Carrot Agency dashboard?
Yes, you can! We’re happy to help you set up your Agency account with the Carrot sites you already manage. Connect with our team to talk through details.
I personally run multiple businesses. Can I still use CarrotAgency?
Of course! CarrotAgency is a great way to easily manage multiple websites for your different businesses and keep up with all your tasks.
Can I white-label CarrotAgency?
A white-labeled version of CarrotAgency is not currently available, but it’s coming soon!
Grow your agency with Carrot
Whether you already run a local agency and want to expand your offerings or you’ve been dreaming of working for yourself, CarrotAgency helps you get started and grow without the headache (or wallet-ache).
InvestorFuse is now CarrotCRM! Compare the plans to pick the right one for you.
InvestorFuse has been the most trusted CRM in real estate for years, and since being acquired by Carrot in 2022, it’s only gotten better! New features, deeper integrations, an AI tool suite … it’s a streamlined system that helps you focus and close deals. This is the exact CRM you’ve always heard about … now it’s just orange instead of blue!
Campaign Autoresponders Automated responses to new leads
—
Inbound Call Popups
—
Outreach Sequences Drip campaigns
8 Sequences
15 Sequences
Unlimited Sequences
Property Data
50 reports/mo
100 reports/mo
200 reports/mo
Contracts
5 e-signature sends/mo
20 e-signature sends/mo
50 e-signature sends/mo
Groups
—
Reporting
Enhanced Reports
Enhanced Reports, Mini Dashboard & My Scorecard
Enhanced KPIs, Mini Dashboard, My Scorecard & Employee Scorecard
Employee Scorecards
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Guest Access
Resurfacing
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Workflows
—
Saved Views
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Transaction Management
—
External Sending
—
—
Restricted Users
—
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Weighted Round Robin
—
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AI Tools
AI Autonomous Lead Manager
Pay-as-you-go Starting at $0.02/action
AI Lead Scoring
Pay-as-you-go Starting at $0.02/action
AI Opportunity Summaries
Pay-as-you-go Starting at $0.02/action
Average Monthly Cost Will vary based on usage
$2/mo
$30/mo
$115/mo
I’ve used multiple CRMs in my time as an investor and I have to say… Not only is the platform awesome, but they have all the functions necessary to operate a high-volume investment company. Lastly, the team is always super responsive and helpful. Much better than my prior CRMs. I cannot overstate how awesome their support agents and helpdesk are. Thanks team!
Josh
Mike Wall
Frequently Asked Questions
InvestorFuse was recommended to me. Can I still get it?
We are no longer selling new InvestorFuse subscriptions. But we promise that CarrotCRM and InvestorFuse 3.0 are the same software. They’re maintained by the same team (who came from InvestorFuse) and will feel exactly the same with complete feature parity.
Does CarrotCRM offer support like InvestorFuse?
We sure do! In fact, we have the old InvestorFuse support team! We’re always here to help and CarrotCRM paid plans come with included onboarding and on-going support.
Does it text blast/email blast?
No. Just like InvestorFuse, CarrotCRM is a lead conversion system thoughtfully designed to help you work motivated leads. It’s not a lead generation system. (If you want, set up a Carrot lead-generation website!)
However, any lead source you have (websites, phone calls from direct mail, answering service, mojo dialer, Facebook/PPC, bandit signs etc.) can be routed to come into CarrotCRM for you. And each campaign can be tracked separately so you can measure the results of your marketing efforts.
How do I get non-web leads into CarrotCRM?
If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads.
Are there setup fees?
No! CarrotCRM does not have any setup fees. CarrotCRM Essential, Scale, and Team plans include setup support.
How is it different than other CRMs?
It’s apples to oranges compared to other solutions. We’re the only platform that gives you a “step-by-step” process. It strips away all the complexities and just gives you the essential functionality built to turn your leads into deals.
Simply put, we care about you doing deals and spending LESS time on your computer. CarrotCRM functions more like a digital REI lead manager. It’s a process that guides your team intelligently through every action step.
Will you help me switch from my current system?
Yes, we provide support in helping all new members switch. We’ve made it super easy, whether you’re coming from Podio or another CRM. We will connect all of your lead sources and other marketing tools into CarrotCRM for you, and give you clear instructions for migrating old data over.
Is there a mobile app?
Not yet … but the system is mobile optimized, meaning you can open CarrotCRM on your mobile browser, and it will look and feel like an “app.”
Lead Generation Websites for Real Estate Investors & Local Home Service Providers
Getting found onlline is critical for local businesses. Whether you’re looking to attract motivated sellers, work in a real estate niche, or provide a service to local homeowners like plumbing and roofing, you need those leads to find you and decide that you’re the best person to work with.
Carrot websites have an unbeatable track record of high search performance, AI search visibility, and of top conversion rates!
Attract highly motivated sellers to you with a website targeting their exact location and needs — from people looking to sell their homes fast to sellers interested in cash offers.
Land Flipping, Buying & Selling
Land flipping is different than wholesaling, so you deserve a specific website designed for the job. Our land buying and selling sites attract people looking to sell their land and help you market land you need to sell, reducing your deal timelines.
Cash Buyers
Build powerful cash property buyer lists and sell your properties faster with our simple Property Listing Engine built into a high-performing website. Your cash buyer site attracts interested parties to you and your properties.
Note Buyers & Sellers
Are you looking to purchase promissory notes or connect note investors with sellers? Why not both? Build a website for your note buying and selling business to attract targeted leads, scale your business, and increase profit.
Mobile Home Investors
If you invest by buying discounted mobile homes, build a website that targets individuals selling their mobile homes (seems logical, right?). Get a site designed to attract and convert leads looking to sell their manufactured homes for a discount.
Rent-to-Own
Fill your houses faster with a Rent-to-Own Tenant/Buyer website. Convert more visitors into qualified leads and then use CarrotCRM’s automated outreach tools to gather all the information you need.
Show off your construction speciality, experience, past work, and happy customers to help new clients find you and decide that you’re the best General Contractor for their needs.
Roofing
New roofs are expensive, and potential customers want to know that you’ll do a high-quality job and that they can trust you. A good website helps you get found and puts leads at ease to work with you.
HVAC
Residential or commercial. Heating or cooling. New installs or repairs. There are a lot of different things HVAC providers do and a lot of different things potential leads are looking for. Make sure the right leads find you online.
Plumbing
Whether leads have an emergency, are remodeling, or need help with a new build, showing off your plumbing services, experience, and previous work helps you get found when and where leads are looking.
Those are just the most common business types, but people use Carrot’s website platform to launch high-performing sites for many other business types and industries!
People have used Carrot to create websites for …
Junk Removal
Exterior Cleaning / Pressure Washing
Remodeling & Design Services
Custom Built Sheds
Carports & Metal Buildings
Home Cleaning Services
Storage Facility Sales
Transaction Coordination Services
Medicaid Plan Brokerages
Airbnb Promotion
Apartment Hunting
Foundation Repair
Radio Antenna Scouting/Rental
Carrot sites are trusted by some of the biggest names in real estate …
[Carrot is] a complete marketing and training program. For the first time…ever…we can see how all the pieces fit together in a cohesive marketing strategy. The results have been an increase in exposure, online leads, and the ability to measure ROI! The training, support, coaching, and customer service has been amazing.
Tom Townsend
Townsend Realty Group
Make Your Site Truly Yours
AI Generated Sites
AI that gets your business
AI website builders give you a customized site in minutes. Carrot embraced this technology and matched it with our time-tested, data-backed site principles that drive leads. Then we took it to the next level by making it really match your business.
Answer a few questions and the AI builder generates a website with content that reflects your business right out of the gate. Even better, you have several site mockups with different vibes to choose from.
Drag-and-drop editors are a common feature with most website builders, and Carrot is no different! Quickly and easily customize the look of each webpage with Carrot’s drag-and-drop editor. Choose from dozens of pre-built section layouts (called patterns) for fast customization.
Mix and match your favorite sections, layouts, and features to get your site just right. No coding required!
Want design help?
Don’t want to customize your site yourself? Or looking for something totally different? Carrot offers design services to help you make your site picture perfect!
My average profit per deal on Carrot leads is close to $40,000 dollars… Prior to using Carrot I had no online presences and no experience building websites and I had no real world tech experience. Carrot made it really easy for me, it was just plug and play. The combination of organic and paid traffic exploded my site with leads. If I could describe Carrot in one word it would be “consistency.” Carrot has given me the ability to count on my deal flow.
I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”
Ryan Dossey
RyanDossey.com
Unlike custom sites requiring endless trial and error, Carrot is built specifically for real estate investors.
Create and customize your site yourself, or leverage our experts to personalize your site quickly and with minimal effort. We offer several website setup services.
Quickstart
$275
one-time setup, per site
Feeling a big overwhelmed? We’ll get you started with some site personalization.
Choose this option during checkout.
Quickstart Plus
$1,200
one-time setup, per site
Zero time to set up your website? Most members choose this option for a quick win and best path to success.
Choose this option during checkout.
Concierge Set Up
Contact Sales
one-time setup, per site
The ultimate setup service! Let Carrot’s website experts bring your brand online with a customized site.
I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.
Tyler Ford
WeBuyHomesInTucson.com
Right now, with Carrot, it’s safe to say we’re averaging about 4 deals a month and our average deal is about $25,000 bucks. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. I couldn’t survive without the SEO package.
Mike Wall
RE Investor | Ohio
If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted. Now, when people reach out to me, they’re truly ready to sell.
Keith Sant
RE Investor | Washington/Texas
Frequently Asked Questions
What happens after I join?
First, we’ll ask you about your business so we can personalize your experience.
Then, you will create, personalize, and launch your website.
Next, pick your traffic plan and use our guides and training to grow your online marketing.
You can join the Carrot Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads!
Does Carrot “do my SEO” for me?
Carrot sites are optimized for SEO—meaning known best practices and tech is already in place!
When you create your site, we will ask you some questions and automate the initial on-page setup. Often times this jumpstart helps our customers sites get ranked for popular searches in their local area within 2 weeks… but your ongoing need for optimization and SEO work depends a lot on your location and competition.
Track your ranking progress in Carrot’s SEO tools, learn from our SEO guides—and should you want to invest in more help, we can make introductions to vendors in our marketplace
What if I need more than one website?
Add more sites at any time for just $29/month!
Carrot members add additional sites for other lead types, industries, or locations every day.
Looking for something more specific? Contact our team and consider a service to help you set up your unique site. We’ve seen members grow from Real Estate Investing into other industries and create personalized Carrot sites to their needs.
What makes Carrot better than other website builders?
Performance and ease of use.
We focus on data driven websites… designed to help you rank easily, while converting more traffic into leads. This means we are constantly testing our websites to make sure they perform. For more information check out our Carrot Methodology.
You can have your first website live and ready for use today!
Does Carrot website pricing include hosting?
Yes, all plans come with secure and fast managed hosting. That means you don’t have to worry about updates, plugins, backups, firewalls and all that tech stuff. We’ve got it!
Is there a set-up fee?
Most new Carrot members do their own setup through our automated site creation system. Our team is here to support you if you run into any issues or have questions.
If you prefer for us to do it for you, you can leverage our team of experts to help you setup and design. See our optional setup services above.
Can I move my current website to Carrot?
You can move your existing domain to a new Carrot site. And you will want to configure that new site with your existing branding and credibility (like logo, testimonials, projects, etc).
We do not typically recommend trying to re-create an existing website on Carrot unless you are an expert and know your previous work will outperform our optimized systems.
If you have a site that already ranks well for your important keywords, please contact our team and we can discuss a Concierge Migration to help ensure a successful transition without losing your current results.
What happens if I want to cancel?
We would be bummed to see you go. But simply go into your account and request a cancellation… that’s it. If you are within 30 days we will honor our 30-day money back guarantee.
You are free to take and reuse any content you created for your site, but any content from Carrot’s Content Library or page templates cannot be reused elsewhere.
Does Carrot provide phone support?
Yes! Phone support is a feature for our premium support add-on.
If you need additional ongoing support, you can add or remove this at any time from within your account.
Simply schedule a call with our team through the support options in your account once you add this feature.
I started leveraging Carrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.
MIKE BORGER
Oahu Home Buyers
Carrot has become the foundation to my business. If you want to rank and you want to convert leads from motivated sellers then you need Carrot because you won’t even compete without them.
“We went from chasing leads to getting leads all day, every day. When I see a Carrot lead notification, I smile because I know the work we’ve done is paying off… It’s life-changing. You can’t put a price on your time.”
Mike Wall
EZ Sell Homebuyers
[Carrot is] a complete marketing and training program. For the first time…ever…we can see how all the pieces fit together in a cohesive marketing strategy. The results have been an increase in exposure, online leads, and the ability to measure ROI! The training, support, coaching, and customer service has been amazing.
Tom Townsend
Townsend Realty Group
Why Most Investor Websites Underperform
Most investor websites are expensive liabilities disguised as assets.
Slow load times
Generic content
Page 3+ rankings
1-2% conversion rate while competitors convert at 6%+
The cost isn’t just what you pay for the website. It’s every deal you miss because your site doesn’t perform.
One lost deal = $10,000 to $50,000.
That custom-designed site or “affordable” site you thought was “good enough” just became the most expensive thing you own with the worst return.
I paid $5,000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.
Ryan Dossey
RyanDossey.com
Why Carrot Dominates Motivated Seller Lead Gen
30% – 50% of top Google rankings.
Carrot-generated sites hold an astounding percentage of top search rankings for seller keywords.
98+ desktop, 90+ mobile speeds.
60% faster than custom WordPress. Speed is one of Google’s top ranking factors.
10+ years of data from thousands of investor sites.
Every element on your site is built on what actually works — not guesswork.
AI that builds around YOUR business.
Unique content. Unique design. Your market, your brand, your operation.
Constant evolution without effort.
Google changes. Mobile shifts. AI search emerges. We update your site behind the scenes to keep up.
Doubling Revenue Every 2 Years
Carrot has been a game-changer for our business. Within the first three months, we saw a 200% increase in leads and a significant improvement in our search engine rankings. The platform is incredibly easy to use, and the support team is always there to help. We’ve been able to focus more on closing deals rather than worrying about our online presence. Carrot truly understands the needs of real estate investors.
No separate hosting. No separate logins. No headaches.
$75K+ in Deals with a Budget Under $150/mo
I was already running a WordPress site for my real estate business, but it wasn’t designed for investors. When I found Carrot, I knew it was built specifically for what I needed.
Leads flow straight into your pipeline. No manual entry.
PPC Landing Pages
Top sites on our platform convert paid traffic at 35-37% (not counting phone calls).
Zero Maintenance
No plugins. No security patches. No hosting. No developers. We handle everything.
Real Investors. Real Results.
I spent about $50K on SEO efforts for my Carrot site and customization. #1 for the last 7 years now. All I spend in marketing is $200 for Carrot per month and we cherry pick the home runs.
Dan Beaulieu
We have hundreds of leads coming in every single week. Thanks to Carrot CRM, I can see the hottest leads we have.
Kyler Peters
“Closed 10 deals this year from Carrot and the margins are always higher from internet leads.”
Google does penalize duplicate content. Luckily, that’s not an issue with your Carrot website. Every site launches with AI-generated content unique to YOUR business. Customized content using proven structures ≠ duplicate content.
There are other Carrot sites in my market. Wouldn’t I be competing with them?
The fact of the matter is, you’re competing with any similar websites in your market. But if competitors using Carrot sites routinely appear at the top of search results and AI recommendations, why wouldn’t you want to use the same winning platform?
Pair Carrot’s proven website structure with your own differentiators and experience to stand out and win those leads.
How long until I see results?
The fastest way to see results is to drive PPC leads (paid online ads) to your site. PPC campaigns often have immediate, high-value results (top sites have a 35-37% conversion for these types of leads).
SEO compounds over time — most investors see organic leads within 3-6 months.
Why shouldn’t I use cheap hosting + a website template?
Cheap hosting is slow and shared, killing conversions and rankings. Generic templates aren’t designed for lead conversion or optimized for SEO (meaning you have more work to do to drive results). Add plugins, SEO tools, phone tracking, security — you’re spending more for worse performance.
Does Carrot do my SEO for me?
Carrot sites take care of the heavy lifting: speed, structure, technical SEO, AI content, schema, mobile optimization. You choose keywords (our suite helps) and build authority over time. We give you the race car. You steer it.
I already have a website. Why should I switch to Carrot?
Because Carrot websites perform better. Period. Many top members switched from custom WordPress after seeing the difference in speed, rankings, and conversions.
“I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.” — Ryan Dossey
Can I use Carrot for other site types?
Yes. Cash buyer, land, agent, mobile home investors, contractors, HVAC — Carrot sites are used for a range of real estate specialties and local service providers. Manage all your websites from one dashboard.
Additional sites are $29/month each.
Get Started
Every month without a high-performing site = deals going to the competitor who has one. One closed deal pays for years worth of Carrot!
Your site can look like a Carrot site. It won’t perform like one.
Every detail on your website either earns you deals or loses them. We’ve spent 10+ years and millions of leads figuring out which is which.
What drives rankings, conversions, and closed deals isn’t what you can see — it’s the architecture underneath. Built from thousands of split tests, refined by data no other platform has, and engineered by the team that created the playbook everyone else follows.
The performance gap isn’t visible. That’s what makes it expensive.
When someone builds a site that “looks like Carrot,” they’re copying the 20% you can see. The 80% that actually drives your rankings, conversions, and revenue? That’s invisible. And it’s the difference between a site that looks good and a site that closes deals.
This isn’t marketing. It’s methodology.
Every high-performing Carrot site is built on four pillars we’ve developed, tested, and refined since 2013. These aren’t theories. They’re the result of real data from real businesses closing real deals. This is what separates a site that looks good from a site that performs. And it’s why copying the surface will never close the gap.
Pillar 1: Science
Zero guesswork.
We don’t guess where your CTA should go. We’ve tested it.
Button color, size, placement
Headline length & language
Form fields — how many, what order, what labels
Page layout & section sequence
Submit button wording
We’ve run tests across thousands of sites, generating millions of leads. Every default in your Carrot site exists because the data says it converts better.
When Carrot builds your site, we use a decade of proof.
Pillar 2: Speed
PageSpeed isn’t a feature. It’s foundational.
Most platforms treat speed as an afterthought. We engineered speed into the platform itself.
This matters more than most people realize. For every 1 second your site loads slower than 2.5 seconds, conversion drops by 0.5%.
A typical WordPress site loading at 8.5 seconds? That’s a 3% conversion penalty. On 1,000 visitors, that’s 30 lost leads … and $20K-$60K in revenue gone.
Carrot sites load 60% faster than custom WordPress. That speed gap is a revenue gap.
Pillar 3: Data
Millions of local search leads = our unfair advantage.
We’ve collected and analyzed data from millions of local search leads across thousands of sites for over a decade.
Which content structures rank
Which page formats convert
Which keyword patterns drive motivated leads vs. tire-kickers.
That data feeds everything — our default site structures, our SEO recommendations, our conversion optimization. It’s a compounding advantage that gets stronger every year.
Pillar 4: Innovation
Your site gets better while you sleep.
Google algorithms change. AI search reshapes how people find businesses. Page speed standards tighten. New conversion patterns emerge.
We make regular platform-wide updates that keep your site at peak performance:
Speed optimizations
Schema updates for AI visibility
Conversion improvements based on new data
Security patches
Mobile refinements
You didn’t do anything. We did it for you.
10+ years of innovation.
Most of what the real estate investing industry considers “standard” for websites and online marketing? We invented it. Then we kept going.
2013
Founded with one bet
While every website company competed on design templates, we bet everything on performance. Sites that rank. Sites that convert. That bet became an industry.
2014
Pioneered the motivated seller website
We created a high-converting website framework for real estate investors that didn’t exist before Carrot. The page structures, content flow, and conversion elements that are now everywhere? They started here.
2015
First to build SEO into the platform
While competitors sold “just a website,” we integrated SEO tools directly into the Carrot platform. Keyword tracking, on-page optimization, search visibility — built in, not bolted on.
2016
Cracked the local search code at scale
Carrot sites began dominating Google rankings in market after market. Not one city. Not one keyword. Thousands of sites ranking for thousands of local terms — the beginning of the 30-50% market share that no one’s touched since.
2017
First to offer live chat support in the industry
Sounds small. It wasn’t. When every competitor made you submit a ticket and wait, we put real humans on live chat because our customers’ time matters.
2020
Split testing at platform scale
We moved beyond site-level testing into platform-wide conversion optimization. When we found a winner, every Carrot customer benefited.
2022
Acquired InvestorFuse.
We added world-class CRM capabilities purpose-built for inbound marketers to the Carrot ecosystem. Not another outbound dialer — a system designed for the motivated leads our sites were already generating.
2024
Launched CarrotCRM with AI Suite
AI-powered lead intelligence. Opportunity summaries in 30 seconds. AI lead follow-up that sounds human. A CRM reimagined for how local businesses actually work.
2025-2026
New platform for more flexibility and speed
After a decade, it was time for a refresh. We completely rebuilt the Carrot platform with far more design flexibility, drag-and-drop editing, and AI-generated websites with fully unique content for every business. Modern elements, the same proven framework and foundation.
What’s next?
AI search optimization. Support for local service busineses outside of real estate. Agency-scale management tools. The playbook keeps getting written — and we’re still the ones writing it.
Numbers don’t have opinions.
Claims are easy. Every platform says they’re fast, high-converting, and great for SEO. Here are the real numbers.
Page Speed Performance
98+ desktop. 90+ mobile. Out of the box.
No plugins to configure. No developer to hire. No optimization checklist to work through. Every Carrot site launches at these scores automatically.
To hammer home how impressive this is, here are average speed scores for other common website builders
Carrot
Custom WordPress
GoHighLevel
Wix / Cheap Builders
Desktop Speed
98+
40-65
50-70
55-75
Mobile Speed
90+
30-55
40-60
45-65
Optimization Required
None
Extensive
Moderate
Limited options
Carrot stood out in my results like a cheetah in a world of slugs. Carrot websites are just plain fast.
Adam Doppelt
FreshChalk
True cost of speed
2 seconds = $20k
Here’s the math most platforms hope you never see.
For every 1 second your site loads slower than 2.5 seconds, conversion drops by 0.5%. Doesn’t sound like much, but when you do the math … it adds up to real revenue.
And that’s just from speed — before you factor in layout, CTA placement, content structure, or any of the other conversion elements we’ve spent 10+ years perfecting.
#1 in his market for 7 years straight. Total monthly marketing cost: $200.
Top PPC Performers
35-37% visitor-to-lead conversion on paid traffic. (Not counting phone calls.)
How many critical site elements are you missing?
Your site builder probably showed you a nice design and told you it was “optimized.” But optimized for what? And based on what data? Here’s a quick gut check. These are the things we’ve proven — through millions of leads — actually move the needle on rankings, conversions, and revenue.
Most cheap site builders check 1-3 of these boxes. Most custom sites check 3-5. Most all-in-one platforms check 4-7.
Carrot checks all of them. Out of the box. On day one.
Speed & Technical Foundation
Does your site score 98+ on desktop and 90+ on mobile for PageSpeed?
Is your server response time under 200ms?
Are your images automatically compressed and lazy-loaded?
Is your code minified and optimized without relying on third-party plugins?
Is your site getting faster over time — or slowly decaying as technology changes?
Conversion Architecture
Have your CTAs & buttons been tested to find the highest performers — or did someone just pick what they thought sounded good?
Have your form fields been tested to find the line between lead volume and lead quality?
Is your page section order based on data — or on what the designer thought looked nice?
Are your above-the-fold elements proven to reduce bounce rate for local search visitors specifically?
Is your site converting at 6%+ on organic traffic?
SEO Structure
Is your heading hierarchy built for how search engines actually crawl and rank pages — not just for visual formatting?
Does your site have schema markup tuned for Google and AI search visibility?
Is your internal linking structure intentional and optimized for crawl depth?
Is your content structured designed for local search intent — not generic national SEO patterns?
Is your site updated behind the scenes as Google’s ranking criteria evolve?
Data & Intelligence
Is your site layout based on conversion data from millions of leads in your industry?
Do you know which content structures drive motivated leads vs. tire-kickers in your specific market?
Is your platform learning and improving from aggregate performance data across thousands of sites?
Are platform-wide improvements automatically applied to your site — or do you have to request and pay for every update?
If you checked 15+: You’re in rare company. Your platform is doing serious work under the hood.
If you checked 8-14: You’ve got a decent site but still have real gaps. Those gaps are quietly costing you leads and deals every month.
If you checked fewer than 8: Your site looks like a website. It’s not performing like one. Every month it stays this way, you’re funding your competitors’ growth with the leads you’re losing.
I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5,000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.
Ryan Dossey
RyanDossey.com
We had our biggest month ever. We did $140k in assignment fees at a 5:1 ROI. I have the control I need with my website, without the issues I had with my old custom site. For the first time in a long time, business, family, and faith feel all aligned.
Carrot has been a Godsend for our business. Carrot has allowed us to automate lead generation and freed up time to focus on operations. With their high converting website and CRM, we only need to focus on responding to leads quickly —everything that happens before then is completely hands off for us. The amount of time and energy we save by leveraging Carrot has given us the opportunity to streamline our operations, which has allowed us to scale up our deal flow, and ultimately our profitability.
Your website isn’t a brochure. It’s your highest-leverage sales tool.
Every visitor who lands on your site is making a decision — contact you or click back to your competitor. The invisible details on this page are what tip that decision in your favor.
It’s time to stop betting on a platform that doesn’t work.
