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How to Conduct Keyword Research for Google Ads for Real Estate Investors

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Keyword research is the foundation of successful Google Ads campaigns. It helps you discover the search terms your ideal clients are using, allowing you to align your ads with their needs and intent. For real estate investors, targeting the right keywords is crucial for reaching motivated buyer and seller leads—those actively searching to sell quickly or find investment deals. × × Ready To Get More Leads & Close Your Next Deal? Take Your Business To The Next Level Join the next Challenge In a competitive market, effective keyword research ensures you attract high-intent traffic, not just clicks. This guide is designed for real estate investors, particularly those using platforms like Carrot and will help you find and use the best keywords to optimize your Google Ads and maximize your ad spend. Why Keyword Research is Crucial for Real Estate Investors: Boost Leads and Slash Costs Real estate is one of the most competitive industries in online advertising, with countless agents and investors fighting for attention. Without a solid keyword strategy, your Google Ads can easily get lost. Keyword research is the key to standing out by targeting the exact search terms your audience is using. For real estate investors, reaching motivated sellers and buyers is essential. These leads are ready to take action, whether it’s selling their house fast for cash or finding investment properties. Keywords like “sell my house fast” or “cash home buyers” attract high-intent leads who need quick solutions. Precise keyword targeting ensures you spend your budget wisely, bringing in qualified leads rather than unqualified clicks. By focusing on phrases like “off-market properties” or “investment homes for sale,” you’ll connect with serious buyers and sellers in need of fast results. In a competitive niche like real estate, you need a focused strategy—and that begins with smart keyword research. Setting the Foundation: Understanding Search Intent Before diving into keyword research, it’s essential to understand the concept of search intent. Search intent refers to the purpose behind a user’s query on Google. There are three main types of search intent: transactional, navigational, and informational. For real estate investors focused on generating leads, the most valuable search intents to target are transactional and navigational. These users are further along in their decision-making process and are more likely to convert into leads. Transactional keywords are key because they signal immediate action. Navigational keywords, while often brand-specific, are also valuable because they indicate the user knows what they want and are actively seeking your service. Search intent directly impacts the type of ads you create and the keywords you prioritize. For instance, a person searching “sell my house fast” has clear transactional intent—they are looking for a quick solution, and your ad should reflect urgency and a direct call to action, like “Get a Cash Offer Today.” In contrast, someone searching for “real estate market trends 2024” is still in the research phase, so while they may not convert right away, nurturing these leads with content and retargeting ads can eventually pay off. Let’s take two examples to illustrate how search intent affects keyword strategy: Understanding search intent allows you to align your keywords with your goals, ensuring that your ads are displayed to users who are most likely to convert. Focusing on transactional and navigational keywords can result in higher-quality leads and a more effective ad strategy for real estate investors. Step-by-Step Guide to Conducting Keyword Research for Real Estate Google Ads Option 1: Use Google’s Keyword Planner Google’s Keyword Planner is a powerful tool that helps advertisers discover relevant keywords for their campaigns. It provides valuable insights into keyword search … Continued

Carrot Success Story: How Carter Steph Grew His Investing Business To $2 Million In Revenue

Carrot Success Story: How Carter Steph Grew His Investing Business To $2 Million In Revenue How Carter Steph’s closing rate skyrocketed from 7% to 20% within a few months after switching from a custom website to Carrot. Carter Steph has been a licensed broker for 20 years. In 2016, he purchased the real estate investing business he now runs in Oklahoma City. Snapshot: What I didn’t expect after switching to Carrot, is my lead to close ratio increased 50% on my offline leads! – Carter Steph Carter Steph is a real estate investor since 1992 and is also a licensed real estate broker in Oklahoma City. He’s also a practicing attorney for almost 20 years and has been the General Counsel at 1-800-2SellHomes since 2014 and co-owner since 2016. He’s no newbie to real estate. He and his team consistently generate seven figures per year in net profits, while closing on about 20% of their leads. The growth is steady and predictable. “You ask anybody in town, and they know us,” he said in a CarrotCast interview. Read the tips below, taken straight from Carter Steph’s 7-figure growth strategy. The tools: Carrot features For Carter, Carrot is the central hub that brings all of his marketing efforts together. He’s running PPC ads to drive traffic to his site while leveraging Carrot’s easy content marketing tools and strategy to build his SEO for long-term lead generation. Since he’s driving traffic from all of his marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving him the clarity needed with his marketing strategy. Here’s how Carter is using Carrot as the central hub to tie together the marketing efforts they were once doing on their own to become the authority in their area: Switching from a custom website to a Get a high-converting websiteBefore Carter Steph went on his journey to $2 million in revenue in 2018, he was doing some things very differently with his website. In fact, with the powers of technology, I was able to dig up his several-year-old website for all of us to look at. Believe it or not, that custom website cost Carter and his business $5,000 upfront and $700 per month for hosting fees. That’s quite expensive. And it’s even more expensive when you find out that it had a terrible conversion rate and almost never generated any leads for Carter’s business — the leads it did generate weren’t very good quality and Carter’s close rate was only 7%. For that reason, they were spending $1,500 on PPC every month but $30,000 to $40,000 on TV ads. Then they switched to Carrot. Carter said the difference was immediate. After just two days, their new Carrot site generated its first high-quality lead. Within a few months, their close rate skyrocketed from the previous 7% to 20% because lead quality increased. After Trevor and Carter ran some estimations on the CarrotCast interview, they determined that Carter is saving between $20,000 and $50,000 every single month in lost lead-gen closing potential after switching from their expensive custom-made site to one of our Carrot sites. Wow! Now they close 20% of leads, their PPC budget is $8,000 per month (because their website is converting as it should be), and they’re growing like crazy. Sometimes, the small changes make a big difference. And at Carrot, small, iterative, conversion-optimization changes is exactly what we’re focused on. ;-) Evergreen MarketingIn marketing terms, Evergreen is marketing you do once, and it works for years… not hours, days or weeks. Content relevant for a long time, that serves your best prospects, and … Continued

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis How SimplySold has achieved a $40,000 per deal business using Carrot. The company is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online. Snapshot: Beau Hollis is the founder of SimplySold in Louisville, Kentucky. He’s been investing in houses for the past 7 years. Currently, the majority of his business involves acquisitions that he does himself. He also has an acquisitions person and a full-time videographer. It’s a low-key, small operation, but it has a high intention, and they go aggressively after deals. “You know, I spend my time and effort and energy to do this business to provide for my family, not only money but years of my life, getting this up and going to have it, work is worth, the journey is not in vain.” From Beau’s Carrot leads, his average profit per deal is nearly $40,000. He’s done $400,000 in assignments in his Carrot site alone in the last six months. Before using Carrot, he had no online presence and no experience in building websites. “I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me. Obviously, people cannot find you, people have no clue who you are, they can’t find your business, they don’t know if you’re in business at all, and so if they can’t find you, they can’t do business with you. So you have no lead flow inbound from a website.” At first, his vision was to dominate the outbound marketing space, whether it was cold calling, texting, or other things. However, the lifespan of somebody doing outbound marketing all the time is limited. “I have come from a background of sales, and I understand that you’re gonna do this one thing all the time, whether it’s cold calling or texting or putting out bandit signs, and there’s a lifespan to that.” Outbound versus inbound leads are two things that are drastically different. Outbound leads are when you’re seeking out someone. A lot of work, effort, and energy is going into it before you even think about reaching out to the person. Inbound marketing, or evergreen marketing, is a completely different mindset. You optimize your website with content: videos, blog posts, and testimonials. Inbound offers a whole other world. People are seeking you out. The challenge: Creating the path to the world of inbound marketing This is a business to close deals. Serious real estate agents and investors want to make Evergreen inbound marketing a real avenue, not just a little street but a highway. Evergreen inbound marketing takes a plan and plenty of patience. It takes a lot of video work on YouTube and on-page SEO with keywords and good content for high rankings. “My expectation was that I’m just going to turn it on, get it up and live and then it would just bring in the people just saying, please take my house, that’s why I thought it was at the beginning when I first got, I just got it up and I just had, I just had it out there, I didn’t do any kind of optimization. I did zero, absolutely zero customization to the website.” His website had been just sitting there for a long time. Years. Then Beau had a conversation with Trevor to get the ball rolling. He started implementing on his website and using the tools Carrot provides our members. Keyword tracking, campaign tracking, video postings… and over time and hard … Continued

Carrot vs Angi

Home services is a competitive industry and you need a way to stand out and get in front of potential customers when they need you. That simply doesn’t happen when you’re on Angi with everyone else fighting for leads. Here’s how Carrot is different. Fight for leads with other contracts or pay-per-lead. Interested leads come straight to you, and only you. No paying for leads, ever. Limited profile information unless you pay an annual fee for an upgraded profile. Customize your website with the information, details, content and reviews your customers care about. There’s no content limit here. Angi decides how high up you appear in search results based on their “matching system.” Optimize your website SEO and content and the sky is the limit! Carrot customer sites control 51% of the top 10 organic search positions. Potential customers have to go to Angi then search for a service provider. Potential customers find you directly when searching online. No middle man. Limited insights into how customers find you. Track which keywords you rank for and your position with Carrot’s built-in SEO tools. This tells you exactly what potential customers are looking for. 3 major benefits of a Carrot HVAC lead generation website / 01 Control your online presence: When you work with a site like Angi or Thumbtack, they control what you can put on your profile and when you show up in customer searches. With a website that you own and edit, you’re in control. Put your website on local advertisements, PPC campaigns, business cards and more so customers come directly to you. When a customer has an emergency, they’re not going to Angi, they’re going to Google. You need to be easy to find online. / 02 Reach a larger local audience: Your service area is likely bigger than a single town. Or maybe you specialize in a specific neighborhood. With localized landing pages you can specifically target geographic areas so you show up when customers search for services near them. / 03 Build Your Credibility: Customers want to know that the home service providers they work with are trustworthy. Carrot sites give you several ways (and ample room) to build up your credibility. Add customer reviews and video testimonials, personalize your Our Company page to show your real staff and your contributions to the community, and add star rating badges from multiple reviews sites (Google, Yelp, BBB, etc.). You’re not limited in what information you can include on your site. We have hundreds of authentic Customer Success stories You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results. “I can’t thank you guys enough. From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver” – Eric Stanzyo See More Reviews > “There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.” – Adam New See More Reviews > “Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads” – Karen Reynoso See More Reviews >

Site Audit – Improve Your Website’s Performance

Improve your website’s performance The report provides you with a custom to-do list with recommendations, keyword rankings, analytics, backlinks and more! Prioritize the website issues you need to fix Remove the guess work of why your website isn’t showing up in Google results and fix on-page SEO mistakes that will help your website’s content be found by leads. Analyze the keywords on your site Understand how Google sees your websites by the most relevant keywords you are placing on your site. Find gaps in your title tags, meta descriptions, headings and more. What our members are saying…

$125,000/Month in Deals with Inbound Marketing and the Carrot System – Brian Rockwell Success Story

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Brian started his journey as a coach and a middle-school teacher. Today, he’s a top real estate investor in Dallas, Texas who’s been making well above $100,000 per month from inbound marketing (SEO and PPC) and the Carrot system. × × Launch the highest converting website in real estate in minutes. Try Carrot Today Brian Rockwell with Sell Your House DFW, a Carrot member for about 14 months as of the time he hopped on a call with us, has been crushing the Dallas/Fort Worth market online with his real estate investing/wholesaling business. Here is a recent text message he sent directly to Carrot’s CEO, Trevor Mauch… “6 wholesale deals this month if all goes through. $124k… 4 ppc, 1 organic, 1 Facebook retargeting. 1 has closed the other 5 are under contract with a buyer and the last one waiting on a buyer. Carrot system is still rockin’” – Brian Rockwell Listen in or read his story as an investor, where his leads come from, and what his inbound marketing strategy is that has led to $100k of consistent deals per month. In high school, a friend of Brian’s introduced him to his dad. Brian’s father owned a roofing company and a few other businesses he had founded in a grass-roots sort of way. In a word, he was an entrepreneur. It was the first time Brian remembers being introduced to an entrepreneur of that caliber. Someone who really knew what they were doing understood how to manage money and grow a business. Needless to say, Brian was fascinated. And from that day forward, Brian wanted to be an entrepreneur. As time went on, he became increasingly interested in the real estate investor niché, dreaming of the day that he’d make it big. But, what he didn’t know at the time was that he’d have to wait 12 years until that happened. As Brian graduated from school and joined the sect we all refer to as family life, the importance of supporting his wife and kids rose to the top of his priorities. In an effort to do so, he became a track, football, and baseball coach and taught classes as well. In other words, he became a phenomenal generalist, something he wasn’t particularly passionate about. I mean, of course, that he wasn’t passionate about being a generalist. The coaching and teaching he loved. He was able to inspire students and co-workers daily and encourage them to be the best version of themselves that he could possibly imagine. Brian’s evenings, lunch breaks, and weekends, though, were filled with his dream of becoming a real estate investor and being financially free — something he wanted to do but was unsure of how to do. He would scour real estate investor resources. Particularly, he fell in love with biggerpockets.com. For 5 years, this was his life. He dreamt of being a real estate investor and studied what that could look like in his free time. But most of his time was taken up by teaching, coaching, and family. Eventually, Brian’s wife got a job that was capable of supporting the family, and he was free to pursue his passion. Through a Bigger Pockets forum discussion, he found out about Carrot and went to work creating his website. Listening to the 3LPD training that we offer here at Carrot, Brian learned about the importance of building credibility and personality with your website. So, he took extra time to add a picture of his family on the “about” page. He even added a core values section to his website after researching other businesses’ core values and … Continued

Carrot Website Pricing

Get Ahead of the Competition With a High-Performance Lead Generation Website Pick the plan that fits you best!Click Here for Carrot CRM Pricing Starter $89/mo A high-performing website with everything you need to get online and convert traffic into leads. Most Popular Plus $118/mo Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Everything in Starter… + Advanced SEO Tools & Tracking Grow $176/mo Save time and money by using marketing automation & SEO data to generate consistent leads. Everything in Plus… + Content Automation Tools Premium Site Designs Have questions for our team? Book a call here. Full Feature Comparison Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $89/mo $118/mo $176/mo Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo SEO-Optimized Content Visual Editor Fast and secure managed hosting Domain Overview Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 125 Keywords 125 Keywords Purchase additional keywords at any time Search Performance Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — SEO Site Audit — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $29/mo World-Class Support Chat and email support Group onboarding Carrot strategy guides Carrot Facebook Community Phone Support & 1:1 Strategy Calls Add Premium Support to any plan for $69/mo Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $29/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Quickstart Want to get your site up and running ASAP? This setup option is for you. $275 one-time setup, per site Quickstart Plus Our team of experts will set up your site and craft custom content. $1,200 one-time setup, per site Answers to Common Questions What happens after I join? First, we’ll ask you about your business so we can personalize your experience. Then, you will create, personalize, and launch your website. Next, pick your traffic plan and use our guides and training to grow your online marketing. You can join the Carrot Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads! Does Carrot “do my SEO” for me? Carrot sites are optimized for SEO—meaning known best practices and tech is already in place! When you create your site, we will ask you some questions and automate the initial on-page setup. Often times this jumpstart helps our customers sites get ranked for popular searches in their local area within 2 weeks… but your … Continued