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NEW! All Your Leads In One Place, Campaign Tracking, & A New Dashboard View

We are really excited to announce our newest set of features. Carrot members have already messaged us and let us know how much they love these new features and how they are making their lives and running their businesses easier. Today, we want to officially share with you all of the hard work our team has been doing behind the scenes and show you how you can get the most out of these new Carrot features. Of course, all of this hard work goes back to our Carrot Core Values! Constant and Never Ending Incremental Improvement As you’ve seen, we’ve been on a roll in 2016 with the new innovations and features we’ve been rolling out to help make your life easier and more profitable. Like… Lead Source Tracking New High Performing Designs Instant-Address For Motivated Seller Websites … and more! So with that… let’s talk about the Carrot Lead Manager. Round 1 Of Our Lead Manager Enhancements In the past, we’ve focused heavily on what happens before someone becomes a lead. The SEO tools and strategy, the performance and conversion rate, content marketing tools… you know the gig. But we honestly haven’t changed the way you view your leads a whole lot. Yes, we integrate with lots of CRM and email marketing systems but we wanted to make your lead management experience much better, easier, and more effective within your Carrot account. No longer do your leads just show up in one big ol’ list of leads. You can now view all of your site’s leads in our new Lead Dashboard. Just visit your account and click on the “Leads” option in your dashboard. The New Leads View On Your Websites This First Enhancement (of many to come) Of The Leads Manager Helps You…  See all of your leads in one place Filter by form quickly and easily Indicate by color whether you’ve already looked at the lead or not Quickly see the most important info on your leads More easily use your cell phone or mobile device to check out your leads (fully mobile responsive) More Information In Less Time Using Zillow’s data, we are able to show you useful information about the lead’s property right inside your Carrot dashboard. This helps you quickly see if the lead is a hot lead, questions to follow up on while you are on the phone, or a great way to see the house details without having to go out to Zillow to search for it. I Like the New Lead format. (Specifically) I like attaching to Zillow. I can get a quicker idea where the house is on the map. Plus I can see comparable recent sales all within a minute of getting a text message. Eugene Hoffman Here is what it looks like when a lead gives you a properly formatted address (if you are getting incomplete addresses check out this post). New Google Streetview + Maps + Zillow Data For Your Seller Leads The last update to this new feature is the ability to leave notes on the lead. You can easily have a VA leave notes or drop yourself a helpful reminder of a follow-up action to be taking on the lead information. Ever Wonder What Marketing Is Actually Producing Your Leads? Introducing Campaigns… This alone separates top-level investors and beginners, ROI tracking and ROI knowledge. It’s simple… your business cannot scale if you don’t know how much you should spend per lead. We made a helpful tool for you to find how much you should be spending per deal. Hands down the hardest part of knowing your ROI is … Continued

11 Tips On How I “Networked” My Way To My First Million Dollars

I was sitting in my office with 2 of my team members here at Carrot spitballing ideas… and Alex on our team asked a simple question that inspired this post. It’s funny where brainstorming sessions can lead sometimes. This one made me look back and connect the dots on what took me from a financially broke introvert, to well connected, to my first million dollars (and beyond). We produce a lot of content here at Carrot. Sometimes 4+ hours of video content and at least 1 solid article a week. But the type of writing I enjoy the most is writing about the things I’m passionate about.  Entrepreneurship. Leadership. Mindset. Passion projects. Lifestyle. Those things absolutely fire me up. But the problem is… … I sometimes hit writers’ block. And this day was no different. So Alex shot a question (and an idea) at me… “You’re pretty well networked… how did that happen and what role has that played in success so far?” So I got to thinking and jotted down a “quick” map of some of the key people I’ve met and built relationships with over the years that have accidentally led to amazing things in business in life… then figured out how I met and connected with them along the way. Really, luck played a role. But ultimately I found some ways to crack through and stand out to influential people and how to surround myself with amazing people that inspire me every day. Here we go. 11 Practical Tips I Used To Network My Way To My First Million Dollars 1. Networking isn’t about an elevator pitch or an exchange of cards. First off, stop using the word networking. It makes me cringe when people invite me to “networking” meetings. Networking sucks. One of the official definitions of the word “networking” is to “interact with other people to exchange information and develop contacts, especially to further one’s career.” Networking as most people know it (and do it) always has a self-serving mission behind it. Instead, change your mindset to “serving others with my unique gifts” and just focus on that. It’s way more fun and a lot less pressure. Networking usually ends up not working. You don’t want to be “that guy” (or gal). 2. Collect people and ideas, not cars. I drive a 2014 Chevy pickup. My family and I live in a modest house. I actually semi-despise “things”. Yes, I’ve got some pretty nice things that I splurged on like our vacation home and trips and things like that. But I don’t collect things. What I truly have grown to love is collecting great people and amazing ideas. So in your goals for this year jot down some goals for amazing people you want to meet and relationships you want to strengthen as much as you focus on accumulating cash in your bank account. These awesome people and ideas increase the amount of “luck” you’ll experience in your life. 3. Make ’em feel like the most interesting ones in the room. You’ll be able to talk soon enough. Just genuinely give a crap about THEM before you even think about talking about yourself. As an example, I was at an event and met a very successful businessman for the first time who had been an executive at some companies you’ve heard of and founded several very successful companies as well. The conversation started out the same way they normally do… HIM: “Hi I’m [name], nice to meet you” ME: “Hey [name], great to meet you too… I’m Trevor” HIM: “What do you do Trevor?” Then this is where I always shift the convo off … Continued

6 Simple (but powerful) Questions A Six-Figure Per Month Wholesaler Asks Motivated House Sellers

Don’t you wish you could listen in while a 6 figure per month wholesaler talks to a motivated seller? Many real estate wholesalers focus so much on “getting the lead” that they forget that a huge leverage point in closing more deals in the first 3 minutes on the phone with a motivated seller. Bryan Harris, the CEO of  Homes For 10k, a 6-figure per month investor and Carrot member from Memphis Tennessee hopped on and walked us through 6 of his most important questions he asks during the initial motivated seller prospect call. But first, Bryan wanted to stress the importance of perhaps the single most important (yet simple) thing that most investors just flat fail at that is costing them deal after deal without them even knowing it. Did You Know, You’re… Talking with Bryan and several other real estate wholesalers and flippers who do $100k/mo in different markets around the country they always say they’re amazed at how few of their “competitors” call back the leads they get quickly. As InsideSales study said… ‘It’s like taking all of that money you spend on marketing and setting it on fire.” The bottom line there is a lot of competition, so call back your leads as soon as you get them in. There’s no such thing as too fast. Online leads can be a very impatient bunch. Competition can be Fierce. Leads have many other investors to contact, so they expect a very fast response to their inquiries. Ideally, you will respond to them with a phone call within a few minutes. Always be prepared to respond. Have your questions ready to go. You can be the best negotiator in the world… but if you’re not following Bryan’s advice above on calling back your web leads immediately… you’re competition could be grabbing deals out from under you before you even get the chance to call the seller. Quick Tip: Have your web leads instantly sent to your phone with a text message! The Carrot Instant Text Message Lead Notification feature sends you a text message as soon as leads come in so you can tap a button and call back your web leads immediately. This feature alone could possibly save you from losing a deal or more every year and pay for your Carrot membership for years and years and years. Not A Carrot Member Yet? Take a demo to see why the top investors are all switching to Carrot! 6 Simple High-Impact Questions to Ask Motivated House Seller Leads When You Call So, you got a lead that came in over the web, GREAT! You already know that you NEED to call them back immediately and that every minute that passes your chances at turning it into a deal goes down. Now, let’s dive into what Bryan Harris, a 6 figure per month wholesaler in Memphis says on the phone when he talks with motivated house sellers. Now let’s turn it over to Bryan!  Brendan: Bryan, it’s all, you man! Bryan: Awesome, I’ll just go ahead and dive in! Ok, so when I call back a motivated house seller I like to start the phone call very much like I’d start a call with a friend of mine. You don’t want to go straight to the numbers and the deal. I’ll dive into my basic structure for talking to motivated sellers in this post. I’m not really going to give a “motivated seller phone script” mainly because I feel that when you use scripts things don’t come off as authentic and real. So I’d be doing a disservice to you if I told you to “grab my script and … Continued

Seeing Fewer Motivated Seller Leads Right Now? (Here’s Why + How To Fix It)

So, are you seeing your leads slow down right now versus the volume of cash buyer or motivated seller leads you saw in the summer? Well, you’re not alone. It’s a seasonal thing… and here’s what you can do about it to make up some of those lost leads with other types of marketing.  There’s an interesting phenomenon happening right now that some investors are noticing and I wanted to write a blog post about it to make you aware of it: Some investors (maybe even you) are noticing fewer leads right now… have you noticed that? (It’s not happening to everyone but to some). Maybe you’re seeing this happen and you’re wondering if something is broken on your website or if Google changed their algorithm again. So I’m writing this blog post to let you know: it’s actually very normal… What’s happening is kind of like what happens with the stock market: Look at a chart of the Dow Jones over a period of years and you’ll notice that it trends generally upward. But look at a chart of the Dow Jones over a period of hours or days and you’ll notice that it has a lot of peaks and valleys. The same thing is happening to investors: While Carrot users are noticing a steady increase in the number of leads they get online when you implement what we teach and stick with it, some are also noticing that there are peaks and valleys… and in the winter months leads for some types of prospects (like motivated house sellers) tend to take a bit of a dip. Why? Well, the simple answer can be summed up with a meme from the TV show Game Of Thrones… Winter is coming! Well, actually it’s HERE in many parts of the country. No, I’m not joking. The season and how cold it is outside can affect the number of people out hunting for someone to buy their house. Let me ask you a question: If you live in an area of the country where it snows, when do you think about a snow shovel? Chances are, you probably don’t think about it at the height of summer, when you’re sitting on the beach and watching your kids play in the surf. Chances are, you probably think about it when the forecast calls for snow… or (more likely) after you look out the window one morning and see the ground covered in snow. That’s when you think, “Oh, I hope I have a snow shovel!” and then you go searching for one in the garage. The Home Depot knows this. That’s why, during the summer, you probably won’t find a lot of snow shovels (you might find one tucked away in a discount bin somewhere), but during the winter, the snow shovels are front-and-center… probably the first thing you see when you walk in into the store. There are seasonal fluctuations in many types of businesses (including here at Carrot) and smart businesses know this and they plan for it and deal with it. The same is true for your real estate investing business The exact same thought process that occurs with you and your snow shovel also occurs with the motivated seller and cash buyer leads who come into your business. Here’s Why Real Estate Investing Lead Volumes Can Fluctuate During The Year Motivated sellers might want to sell throughout the year, but there are months when they are more motivated to sell than other months. Cash buyers might want to buy throughout the year, but there are months when they are more … Continued

Sample Real Estate Investing Free Reports for Lead Generation – Ideas to grow your business

So, you want more leads for your real estate investing business?  Or any business for that matter? Great. You know the easiest way to generate leads as a real estate investor? Offering something of value to your prospects for free… in exchange for their information. In this article, we’re going to talk about using free reports as a lead generation tool for motivated sellers, cash real estate buyers, private lenders, and more. Sample Real Estate Investing Free Reports A free report can be on anything that will help your prospect get closer to their goal… while at the same time build credibility for you and get you closer to a sale. Here are some topic ideas for free real estate investing reports you can use to generate leads online. For Motivated Sellers: 5 Ways To Stop Or Avoid Foreclosure Why Sell To A Real Estate Investor? How To Repair Your Credit During A Foreclosure 5 Ways To Sell Your House Fast In Today’s Market 6 Ways To Increase The Value Of Your House Before You Sell How To Navigate The Probate Process: Selling An Inherited House The Easy Way … those ideas are all geared to help the prospect get information on solving one specific problem.  There are many many other topics you can write (or have someone else write) free reports on. For Cash Real Estate Buyers: A Local Real Estate Market Report (investors eat these up. Offer this on your home page… just compile a new local real estate report every few months w/ free info you can find online or from your real estate agent) 4 Ways To Cashflow Invest In Today’s Real Estate Market How To Buy Investment Real Estate With Your IRA: The Pros, Cons, and What to Avoid How To Analyze A Real Estate Deal So You Never Lose A Penny On A Deal For Private Lenders: An Unofficial Guide On Private Lending In Real Estate: What Is It, Pros, Cons, Risks, Rewards To Look For 3 Ways To Invest Passively In The Current Real Estate Market You get the drift. Simple stuff… just good little guides that will help whoever you’re trying to attract get a bit closer to solving a problem or helping them reach a goal. How To Write A Real Estate Investing Free Report We actually provide our Carrot members 6 or so real estate investing free reports that you can use in your online lead generation (our members can even edit and customize the reports)… but if you’re not yet a Carrot member and want to create some great “free report” material to give away on your site… here are your options: Bear down and write them yourself:  Really, they don’t have to be long… 2 – 10 pages is good enough. Anyone can write a 2 page report… right?  Just create a report title, determine what you want that report to do for you (i.e. – get a seller to call you), then start doing some research on Google to come up w/ the content to write about… then write for a couple hours. Done. Hire someone to write the reports for you: You can go to websites like www.TextBroker.com, www.Guru.com, and others to have great content written for you pretty reasonably. A 5-page report on a topic like the ones we’ve lined out will probably only cost you about $50 – $100 or so for solid writing. If you want top shelf writing with good graphics… you’re probably looking no more than $200 – $300 or so.  Pretty cheap in the whole scheme of things. … or … Continued

What No One Tells You About Designing a High Converting Real Estate Investing Landing Page

Ok, so you’re knee-deep in real estate investing and now you want to start to generate a cash buyers list. Do you drive them to your main real estate investor website and hope they punch in their information to join your cash buyers list… or do you learn how to set up a real estate investing landing page (some people call them squeeze pages or lead pages)??? The answer is both… but if you really want to generate a lot of cash buyer leads for your real estate investing business you’ll want to set up what we call “Lead Pages.”  In this post we’ll show you why landing pages work, we’ll show you real estate landing page examples, and show you how to get your own landing pages up and online quickly. Why Real Estate Investing Lead Pages Work Landing pages have been used online for a decade or so… evolving each year it seems to add in some fancy flashy new gizmo to help increase conversions.  You’ll see videos on many landing pages, pictures, audio, some are fancy looking… others really plain and simple.  In the end, it doesn’t matter what a landing page looks like… as long as it converts visitors to leads for your business. Without cash buyer leads you can’t sell your houses.  Without selling (or wholesaling) your houses… you can’t cash checks. Without cashing checks… well… you can’t eat.  Not fun. Lead Pages (or as people call them, real estate investing landing pages or squeeze pages) have one goal and one goal only:  To provide (solutions) value in exchange for a website visitor’s contact information so you can follow up with them.  A good squeeze page doesn’t have a bunch of links, not a lot of options, etc. The Anatomy of A Landing Page I’m not going to spend a ton of time on laying out the anatomy of a real estate investing landing page because they’re really pretty simple.  But first, a few questions you probably are thinking right now: Is there a specific design that always works the best? How can we tell if a landing page is really working well? What do I use to build my own real estate lead pages? First, NOPE, there isn’t a specific design that always works the best.  What works really well for your real estate investing business and your market may not work as well as another design (or message) on another real estate investor’s website.  But, there are elements that usually work well. A clear and concise headline at the top of the page A short description of what they’re about to get in exchange for their email address A few bullet points listing out benefits of what they’ll get when they “opt-in” An opt-in (a box where people can put their information in and submit it to you) Really, those are the only elements that are extremely important and pretty much are needed on any landing page.  Yes, you can use pictures and videos… but definitely test the video versus just the text with no video… because you’d be surprised that often the one with just the text (no video, unless the video is killer) usually works better. Which is good news for you. Here are some real estate investing landing page examples below that have worked pretty darn well. (NOTE: All content on the example lead pages below is copywrited and cannot be used without permission. They’re for reference only so you can see the structure and look/feel of solid landing pages for the real estate market) Example 1: Very simple page, lots of whitespace … Continued

Deal Champs Summit Bonuses

Access Trevor’s Deal Champs Summit Bonuses Below (page expires 4/14) So pumped to be at Deal Champs Summit this year! Here are the bonuses and gifts I mentioned in my presentation and the full slides in case you missed anything. Follow me on IG and hit me w/ a DM and don’t hesitate to hit me with any questions you have. I answer all of my own DMs an I’m here to help you crush it in ’25! Grab the 3 gifts and event bonuses below before 4/14. GIFT #2 – TREVORS FULL ENTREPRENEUR FREEDOM FORMULA + GROWTH LEVELS (value = $priceless) Entrepreneur Freedom Formula + Growth Levels This is my roadmap and guide for building businesses I don’t hate. Growing business without a roadmap is hard… so in 2016 I sat in a coffee shop and mapped out my ideal way of growing a business… and over the next 8 years I honed it from my own experience growing multiple 8 figure companies… and working with hundreds of real estate investors. Click the link below to access a large version of these + I recorded an entire video series going through each revenue level and “pain line” and how to grow through them on Youtube. Get the full size version of these HERE (click then scroll down the page) Which growth level are you at? >> Click HERE to watch my YouTube Series Helping You Grow Through the Pain Line You’re In I’m pumped to be on this journey with you! Don’t hesitate to hit me or my team up anytime if we can help you unlock that next level. If you’re wanting to unlock the next level of your marketing… upgrade your website with a Carrot high-performing Authority Hub HERE. If you’re wanting to turn more of your leads into deals with amazing metrics and followup systems,… switch to CarrotCRM. You can start at the FREE level OR scale a large team. We’ve got you covered. If you’re doing $300,000 or more and are looking to break through your current pain line and get to $1M… or you’re working 60 hours a week and want to build a business you love… my personal coaching program EPIC may be a fit. At the end of the day we want to see you succeed and we’ve got you covered. Have an amazing week and great to see you at the Summit! Trevor

Real Estate Investors: The State of Marketing 2025

Real estate investing is an interesting industry… Some investors are all in, doing it as their full-time job. Others do a deal or two a year on the side. Some invest in marketing to generate leads, some rely solely on referrals. While there’s no right or wrong way, it’s always insightful to learn what others are doing and where they’re finding success. Key Takeaways Whether you’re brand new to real estate investing or a seasoned pro, this report gives you good insights into what your peers are up to, industry standards, and how you stack up. Table of Contents Who are Real Estate Investors? How Much Time Do Investors Spend Marketing? Where Should Investors Focus Their Marketing? Marketing Budgets in 2025 What to Expect from PPC & Paid Ads How Much to Spend on Ads The Most Effective Advertising Google Ad Changes in 2025 Your 2025 Playbook for More Deals Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Who are real estate investors? To help shine some light on the state of real estate investment marketing, we surveyed 90 REI professionals — both Carrot members and non-Carrot members — to learn what marketing strategies they’re using, what their most effective lead generation channels are, their annual marketing budget, and how 2025 will be different from 2024. Investors of all experience levels and a variety of real estate investment specialties responded, providing valuable insights no matter where you are on your REI journey. Real estate investors mostly handle their own marketing… For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule though. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change this year though, as an impressive 71% of investors plan on increasing their marketing time. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solutions available, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common are a CRM and website. Investing in a real estate CRM is a smart move in 2025 to keep all your leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. Marketing tools support a range of lead generation strategies. The average investor works with three strategies to actively generate leads, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics still work a successful investment business. The “tried and true” lead generation approaches aren’t fading, but successful investors are also expanding online to ensure they capture the maximum number of leads. × × Carrot CRM Never Lose Track of a Deal Get Carrot CRM While referrals and networking are the No. 1 source of leads for many investors, social media and direct mail are also top lead drivers. … Continued

Benchmark Report 2025

With limited budgets and stiff competition in real estate investing, knowing which lead generation avenues work best, what type of return you can expect, and how you compare to your peers is valuable information. Many general benchmark reports exist, but they’re really only helpful if you benchmark within your specific industry. Carrot has been hosting real estate investor websites for wholesalers, flippers, and beyond since 2013, putting us in the unique position of having 10+ years of data and insights. This Real Estate Investing: State of Marketing 2025 report from Carrot sets the benchmark for real estate investors to gauge the success of their website, SEO, PPC, and other marketing efforts and plan goals for 2025. Methodology For this report, we analyzed 2024 data from 6,303 real estate investor websites hosted by Carrot. To ensure websites were mature enough to generate consistent traffic and leads, we only analyzed sites created before July 1, 2023. Motivated Leads, a digital marketing agency specializing in online advertising for real estate investors, provided paid advertising data and insights, analyzing spending and conversion trends from the accounts they manage. We also surveyed 90 real estate investing professionals — both Carrot members and non-Carrot members — with a range of experience to get a broader sense of marketing strategies going into 2025. This survey provides insights that data alone can’t capture, such as budgets, planned strategy changes from 2024 into 2025, and the success of offline lead generation tactics. Investors of all experience levels and a variety of real estate investment specialties responded. Top Takeaways Insights from Real Estate Investors Top Takeaway: The majority of real estate investors plan to increase their marketing budgets and time spent on marketing. Are you ready to keep up? In 2025 you should have a website and CRM at the bare minimum. For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change as we go into 2025 though, as an impressive 71% of investors plan on increasing their marketing time this year. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find marketing strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solution options, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common solutions are a CRM and website. Investing in a real estate CRM is a smart move going into 2025 to keep all leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. These tools support a range of lead generation strategies. The average investor works with three strategies, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics are required for a successful investment business. While referrals and networking are the No. 1 source of leads for many investors, … Continued