Videos Increase Website Conversion Rates Up to 56% — Here’s How to Get Started

Video content is the best way to boost motivated leads without requiring any extra website traffic. This article explains why video is a game-changer for website conversion, and shares practical tips to get the right video content on your website!

Key Takeaways

Website visitors who start watching a video are 24% more likely to convert to a lead and visitors who watch an entire video are 56% more likely to convert!
You should have five types of videos on your website to share key information that visitors are looking for.
You can quickly and easily create videos with free tools like VN and Canva.

If you want to increase your website conversion rate and number of motivated leads, read on to discover how to quickly add videos to your site.

The Data Behind Why Video Matters

Online video consumption is estimated to hit four hours per day in 2025, according to Oberlo. When sellers do their research on who to work with, they don’t just like to gather information via video, they expect it! That’s why it only makes sense that your website should include videos.

It’s not just a matter of giving web visitors information in a format they prefer. Having videos on your website can dramatically improve your lead conversation rate (how many website visitors turn into leads). Based on recent data analyzed by Carrot, when a web visitor starts watching a video, their chances of converting to a lead increase 24% (over visitors who don’t watch videos). Visitors who watch an entire video have a 56% better chance of converting!

Adding videos to your website also helps with SEO. Google places a lot of weight on “high quality” content that it believes will help users answer their questions and find valuable information. Since today’s users like to watch videos, Google likes when videos are available to answer their search queries. Answering common questions or covering popular topics lets you capture that search traffic more easily.

As people watch videos on your site, they’re also inherently spending more time on the page. Google also views this as a positive indicator that your content (and by extension, your website as a whole) is valuable, which can positively impact your domain authority and search rankings.

The 5 types of videos your website needs

Videos are a great way to answer common questions, highlight your experience, and put visitors at ease about working with you. Think of video as your chance to be “face to face” before you ever meet a lead. You likely get some of your best deals by networking, so bring that same personality and energy online with video! Here are the most important videos to make for your website.

Note: If you’re new to video, get our free Video Marketing Playbook for R.E. Investors for ideas, scripts, and easy steps to recording!

1. “About ” Video

Who are you? What’s your experience? Why should people work with you? Make a short video introducing yourself and let people get to know you so they feel comfortable reaching out.

Here’s a video that walks you through creating an “About us” video as a real estate investor or agent:

How to Create an “About Us” Video for Real Estate

2. Working with [Your Company Name] Video

A “How it Works” video can put potential leads at ease by detailing what it’s like working with you. How does the process work? What steps can they expect? What objections might they have?

3. Customer Testimonials

Video testimonials from happy clients talking about what it’s like working with you and how pleased they are with the results are great on websites. Website visitors may be skeptical of a written quote, but watching people talk about their experience generates a lot of trust.

Here’s an in-depth video on exactly what to say to get perfect testimonials every time you close a deal.

4. FAQ Videos: Explain Complex Topics

Odds are your leads aren’t real estate professionals. They may even be dealing with a new-to-them situation, like selling an inherited home, renting-to-own, or selling a house fast for cash. Put them at ease by answering questions they’re likely to have. Leads want to work with an expert, so show off your knowledge!

Investor Brad Woodall is a prime example of someone who went all-in on creating videos that answer prospects questions. He doubled down on probate-related video content which he posts on YouTube and an entire video library on his Carrot website & now consistently generates high-quality probate leads because of it!

FAQ Videos Example from Investor Brad Woodall

5. Share Local Trends

Talking about local trends are great videos to publish on social media channels, and they can add an engaging element to blog posts covering the same topic. If you’re discussing a particularly important trend that leads should know about, you can even add this type of video to your homepage while it’s a hot topic.

Overall, videos build your credibility and put leads at ease, making them pre-disposed to want to work with you!

How to produce videos, easily

Videos don’t have to be complicated or daunting, and you don’t need to start a YouTube channel or become a TikTok star (though you certainly can if you like making videos!). Today’s consumers are used to seeing natural, self-shot videos, so simple videos recorded on your phone or computer work just fine. There are even services that make it easy to produce animated videos if you’re uncomfortable being on camera (though showing your face will build stronger trust with potential clients).

Don’t worry too much about the length of the video, both long and short videos have their place. Let the topic dictate the length of the video. And while you don’t have to worry about Hollywood standards, your videos should look nice and reflect your brand. Make sure the lighting is good and you have a non-distracting background. If you have shirts with your logo, consider wearing it in the video to reinforce brand recognition.

Videos don’t need to be overly produced, but if you want to do a little editing or add your logo or contact information, we recommend finding a video editor on a website like Fiverr.com. If you’re more DIY, VN is a simple (free!) video editing software available for both Mac and PC. If you want to add music to your video, make sure you get royalty-free audio clips. You’ll also want an eye-catching “video thumbnail” (the image people see before clicking on the video). These are easy to create for free with tools like Canva, which has thousands of pre-built templates to match any style. If you’re creating several videos, choose one thumbnail style or one style per video type. This keeps your brand look consistent and professional.

Where to put videos on your website

You don’t want to cram all your videos onto one page, that would be overwhelming. Instead, think about where each type of vidoe makes most sense. If you were visiting a website, what type of information would you expect to encounter on each page? With that in mind, you want to make sure key videos are posted to your most high traffic pages — the home page, about us, and contact us pages for most real estate investor websites.

Introduction videos and video testimonials in particular should be published on your homepage, about us page, and contact us pages — preferably toward the top of the page. In addition to generating the most traffic, these are also the highest converting pages, so putting videos here gets them in front of visitors at critical points in their journey. It also makes it easy for them to contact you immediately after watching the video — remember, visitors are significantly more likely to convert to a lead after watching a video!

If you’re answering common questions, breaking down a topic, or discussing a local trend, add these videos to topical landing pages, blog posts, or niche credibility pages targeting the same topic and keywords. Publishing topical content on your website (especially around commonly searched questions or terms) will help you rank better in search results. The more valuable content you add to these pages — both written and video — the better chance they have of ranking.

Carrot has a video post feature that makes adding this new content to your website even easier. Designed to help you get more leverage from videos explaining topics, trends, or answering questions, the VideoPost feature automatically transcribes your original videos into an SEO-optimized blog post. This is a great way to publish videos quickly.

Here’s how easy it is to put video content on your website. This example ranked #1 for the keyword we were aiming for!

Create Real Estate Video Content in Under 10 Minutes with Carrot's VideoPost

Bonus video publishing tip: Post the same videos on YouTube. It’s easy to create a YouTube channel for your company on posting video to this popular platform give them an even better chance of showing up in search results. Make sure the video has a clear, accurate title with your target keywords and a good description with a link to your website. As a bonus, publishing videos on YouTube make them even easier to embed into your webpages, simply choose the Youtube block when editing the page and drop in the video URL.

Conclusion: Make 2025 the year of video

Video has been a popular way for Americans to consume information for years, and it’s only getting more popular. At the same time, competition in the real estate investing industry is getting stiffer, so any little tactic to give you an edge is a welcome advantage. Video could be the ticket to making you stand out, attract leads, and close more deals in 2025.

In short, businesses that adopt video win far more often than those that don’t.

Don’t overthink it and don’t be nervous about getting started, it’s not as hard as you think! For more on how to get started with video, check out Video Marketing for Real Estate: A Step-by-Step Guide.

Happy filming—You’ve got this!

February 27, 2025

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January 23, 2025

Mike Wall – Success Story

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month

Investor/Agent Mike Wall turned EZ Sell Homebuyers into a steady business, closing 3-4 deals monthly with an average profit of $25,000 per deal by focusing on high-quality lead sources that saved him time & energy.

Closes 3-4 Deals Monthly

$25k Profit Per Deal

Over 400 motivated leads in just 1 year

I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed.”

See What Carrot Can do For You

Take our free demo to walkthrough what Carrot can do for you.

The Challenge: Chasing Unmotivated Leads & Overspending on Marketing

Mike was a real estate agent with a brokerage of 20 agents, doing 300 deals per year, who dabbled as an investor but decided to get serious about it.

It only took a few months into investing to get tired of chasing down unmotivated leads and competing against other investors for the same lead lists — cold calling, direct mail, text blasting, etc. He was spending time chasing dead leads and blowing his marketing budget without closing deals.

Before Carrot, Mike paid $7k for two custom websites and spent $5k/month on offline marketing but was hardly getting any visits to his website and had ZERO leads. He’d wasted money and wasn’t standing out.

“I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed.”

He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot:

The Solution: Mike’s “AHA!” Moment – Finding Carrot & Dominating Google

When Mike realized the most motivated leads were searching on Google, he started researching which website builder to go with. The AHA moment was when Mike was Googling “we buy houses” in competitive markets and found Carrot sites were the ones ranking.

He noticed Carrot laid out a path for creating an inbound flow of leads like he was searching for – and that a Carrot site was the “hub” to send all your marketing to so it converts better.

Step 1 was getting a Carrot site launched and doing the initial work to optimize it for SEO. Mike knew that SEO results take diligence and time, so to get leads immediately, he began sending Google Ads/PPC traffic to his new site.

Step 2 was logging into his Carrot site and using tools like the one-click Location pages, and Automated Credibility Posts, along with the AI rewrite tool to pump out content that would rank well in Google. He made sure to save time by following Carrots training and guidance every step of the way.

427 Total Leads from Dec 2023 – Jan 2024

Mike’s 6-Month Plan to Generate Consistent Inbound Leads

Month 1 – January 2024

Mike joined Carrot and personalized his site, adding testimonials, etc. He loved how quick and easy it was to launch his Carrot site.
Since Mike wanted his website to rank high in Google for terms like “sell my house fast Dayton, Ohio” so it would generate leads, he dove into Carrot’s comprehensive SEO training & free resources as opposed to hiring it out to one of our partnered SEO agencies.

Months 2-3

Now that Mike had a grasp on SEO, he went to work. He launched “location pages” on his website for all the various locations he wanted to rank for and attract leads. This can be done in just a couple of hours with Carrot’s Auto Location Pages. Note: Did you know Carrot members who use Auto Location Pages generate 94.19% more traffic and 116.03% more leads per month than members who don’t?
He posted blog posts on topics like “how to sell my house during divorce” to help educate & convert prospects (and help rank in Google.) Carrot’s content tools tool makes this a breeze.
He used Carrot’s AI Rewrite tool to help make his Carrot-provided content more unique.

I couldn’t survive without the SEO Tools…I love the SEO & content tools, but it’s more about combining everything.

He built out “citations” like a Google Business Profile, YellowPages, Yelp, BBB, etc. Carrot also offers a done-for-you option for citations.
With the work he put into Carrot, Mike began ranking in less than 3 months for some of his blog posts & location pages!
After tracking his progress in Carrot’s Domain Overview and using the Keyword Rank Tracker to track 53 keywords, he realized his location pages and blog posts were paying off! He’d achieved ranking #1 in many markets all over the state!
While Mike was working on his SEO, he hired a Google Ads/PPC service (Brendan from SoaringSEM) to run ads to produce quality, inbound leads. He gets steady ROI from this and continues to pay for Google Ads. You can find additional PPC & SEO agencies we trust & recommend in the Carrot Marketplace.

Months 4-6

With most of the upfront work out of the way, Mike focused on getting backlinks to his website by creating or contributing to content on other people’s websites. Mike loves using the backlinks analysis tool to see which links give him the most SEO juice, like this article he contributed to.
He also got creative with blog posts, used ChatGPT to outline articles, used Carrot’s AI rewrite tool, and was getting even more leads from his market & around the state, even more motivated because they’re searching specific problems like “how to sell a house in probate” divorce, with termites, etc.

Months 6-12

Mike was enjoying the fruits of his labor and continued to iterate by adding new content and discovering more keywords that other investors weren’t ranking for. He was also getting so many leads that he needed to keep better track. He’d been waiting for CarrotCRM to release and switched over from Follow-up boss to CarrotCRM to manage his leads and is loving it!

The Result: Mike’s Path to $100k/Mo in Deals

After 1 year with Carrot, Mike is averaging $75k-$100k profits per month (that’s 3-4 deals per month at $25k average profit per deal!) – All but two of the deals he closed this year were from SEO & Google Ads to his Carrot site, and those two were referrals from Carrot deals!

Before Carrot (June 2024)

$5k/mo on ineffective offline marketing
$7k on worthless custom sites
ZERO leads

After Carrot (January 2025)

Only $245/mo for Carrot, plus SEO Tools, Content Tools, Premium Designs, and Carrot CRM essential
Under $4,000/mo in done-for-you Google PPC Ads
Sweat equity creating content for his website and getting backlinks
Over 400 motivated leads in just 1 year

Want Results Like Mike?

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January 23, 2025

Carrot CRM Annual Pricing

Carrot real estate CRM pricing

Plans for all real estate investors — from getting started to growing to scaling a large team.

looking for a website? see carrot WEB pricing →

Essential

$59/mo

billed annually @ $703/year

Join now

Perfect for: Dedicated real estate investors who want tools to grow their business.

3 Users
AI features
Automated follow-up sequences
• 8 total sequences
Property reports
• 50 property reports /mo
Electronic contract signatures
• 5 electronic signatures /mo
Enhanced reporting
• More insights = better decisions

Lead grouping
• 0 groups
Automated workflows
• Trigger actions and outreach
My Scorecard
• Performance at a glance
User Restrictions
• Keep team members focused
Weighted Round Robin
• Automatic lead assignment
Employee Scorecard
• Real-time team performance

Most Popular

Scale

$152/mo

billed annually @ $1,825/year

Join now

Perfect for: Small teams that need deeper insights into their lead flows and closed deals.

5 Users
AI features
Automated follow-up sequences
• 15 total sequences
Property reports
• 100 property reports /mo
Electronic contract signatures
• 20 electronic signatures /mo

Everything in Essential and…

Automated lead response
• Instantly contact new leads
Lead grouping
• 2 groups
Automated workflows
• Trigger actions and outreach
My Scorecard
• Performance at a glance

User Restrictions
• Keep team members focused
Weighted Round Robin
• Automatic lead assignment
Employee Scorecard
• Real-time team performance

Team

$297/mo

billed annually @ $3,559/year

Join now

Perfect for: Full-time investment teams who need a top-of-the-line real estate CRM.

10 Users
AI features
Automated follow-up sequences
• Unlimited sequences
Property reports
• 200 property reports /mo
Electronic contract signatures
• 50 electronic signatures /mo
Automated lead response
• Instantly contact new leads
Lead grouping
• Unlimited groups
Automated workflows
• Trigger actions and outreach
My Scorecard + Dashboard Reports
• Performance at a glance

Everything in Scale and…

User Restrictions
• Keep team members focused
Weighted Round Robin
• Automatic lead assignment
Employee Scorecard
• Real-time team performance

Want to see CarrotCRM in action?

Get a Personal 1:1 Tour!

Free CarrotCRM

$0/mo

Just getting started? Keep expenses down and start with a powerful and robust CRM that grows with you.

1 user, 3 sequence templates, 5 property reports/mo, manage all of your leads in one place.

Get Free CRM

Full CarrotCRM Feature Comparison

AI Tools
	Free Perfect for: Beginner real estate investors or those only doing a few deals a year. Join Now	Essential Perfect for: Dedicated real estate investors who want tools to grow their business. Join Now	Scale Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Join Now	Team Perfect for: Full-time investors with built-out teams who need a top-of-the-line CRM tailored to real estate. Join Now
	$0/mo	$59/mo billed annually @ $703/year Save $125!	$152/mo billed annually @ $1,825/year Save $323!	$297/mo billed annually @ $3,559/year Save $629!
Users	1 User	3 Users	5 Users	10 Users
Integrations	Zapier	Zapier and Integration Specialist	Zapier and Integration Specialist	Zapier and Integration Specialist
Support	Online Help Center	Personal Support	Priority Support	Priority Support
Setup Guidance	—	One-on-One Onboarding	One-on-One Onboarding	One-on-One Onboarding
Notifications	Email Only	Text and Email	Text and Email	Text and Email
Texting
Emailing
Custom Labels	—
View Filtering	—
Campaign Autoresponders Automated responses to new leads	—	—
Inbound Call Popups	—	—
Outreach Sequences Drip campaigns	3 Sequences	8 Sequences	15 Sequences	Unlimited Sequences
Property Data	5 reports/mo	50 reports/mo	100 reports/mo	200 reports/mo
Contracts	—	5 e-signature sends/mo	20 e-signature sends/mo	50 e-signature sends/mo
Groups	—	—
Reporting	Basic Reports	Enhanced Reports	Enhanced Reports, Mini Dashboard & My Scorecard	Enhanced KPIs, Mini Dashboard, My Scorecard & Employee Scorecard
Employee Scorecards	—	—	—
Guest Access	—
Resurfacing	—	—
Workflows	—	—
Saved Views	—	—
Transaction Management	—	—
External Sending	—	—	—
Restricted Users	—	—	—
Weighted Round Robin	—	—	—
Work faster, focus on the right leads, and scale your business without growing overhead with CarrotCRM’s AI tools. Get a limited trial of the AI Autonomous Lead Manager, AI Lead Scoring, and AI Opportunity Summaries each month for free. Want more AI usage each month? Opt into Carrot’s AI Suite Add-On for $99/month.

Lead Generation + CRM

Need a real estate CRM and a lead generation website? Carrot offers a range of top-of-the-line products to help you attract, manage, and convert real estate leads into deals.

To get started, choose your Carrot subscription, then add your CRM from inside your Carrot account!

get started with carrot

I’ve used multiple CRMs in my time as an investor and I have to say… Not only is the platform awesome, but they have all the functions necessary to operate a high-volume investment company. Lastly, the team is always super responsive and helpful. Much better than my prior CRMs. I cannot overstate how awesome their support agents and helpdesk are. Thanks team!

Josh

Mike Wall

Frequently Asked Questions

Is the free account a limited-time trial?

No! The free account is free for however long you need it! Only pay when you need more users or features.

Does CarrotCRM come with a website?

You can get CarrotCRM with or without a website. Want to add a website? Select your Carrot subscription, then simply add Carrot CRM from inside your Carrot account.

If you have another website, you can connect those leads to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into Carrot CRM.)

How do I get non-web leads into CarrotCRM?

If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads.

Are there setup fees?

No! CarrotCRM does not have any setup fees. CarrotCRM Free is easy to set up yourself and the Essential, Scale, and Team plans include setup support.

How is it different than other CRMs?

We’re the only platform that gives you a “step-by-step” lead follow-up process. It strips away all the complexities and just gives you the essential functionality needed to turn leads into deals. Plus, it’s hyper-customizable to fit your structure and needs, allowing you to do more deals with less confusion.

(Always dreamed of getting the InvestorFuse CRM? That’s what CarrotCRM is! InvestorFuse joined the Carrot family and created this great new offering built on their already amazing experience.)

November 19, 2024

Carrot CRM Pricing

Carrot real estate CRM pricing

Plans for all real estate investors — from getting started to growing to scaling a large team.

looking for a website? see carrot WEB pricing →

Essential

$69/mo

Join now

Perfect for: Dedicated real estate investors who want tools to grow their business.

3 Users
AI features
Automated follow-up sequences
• 8 total sequences
Property reports
• 50 property reports /mo
Electronic contract signatures
• 5 electronic signatures /mo
Enhanced reporting
• More insights = better decisions

Lead grouping
• 0 groups
Automated workflows
• Trigger actions and outreach
My Scorecard
• Performance at a glance
User Restrictions
• Keep team members focused
Weighted Round Robin
• Automatic lead assignment
Employee Scorecard
• Real-time team performance

Most Popular

Scale

$179/mo

Join now

Perfect for: Small teams that need deeper insights into their lead flows and closed deals.

5 Users
AI features
Automated follow-up sequences
• 15 total sequences
Property reports
• 100 property reports /mo
Electronic contract signatures
• 20 electronic signatures /mo

Everything in Essential and…

Automated lead response
• Instantly contact new leads
Lead grouping
• 2 groups
Automated workflows
• Trigger actions and outreach
My Scorecard
• Performance at a glance

User Restrictions
• Keep team members focused
Weighted Round Robin
• Automatic lead assignment
Employee Scorecard
• Real-time team performance

Team

$349/mo

Join now

Perfect for: Full-time investment teams who need a top-of-the-line real estate CRM.

10 Users
AI features
Automated follow-up sequences
• Unlimited sequences
Property reports
• 200 property reports /mo
Electronic contract signatures
• 50 electronic signatures /mo
Automated lead response
• Instantly contact new leads
Lead grouping
• Unlimited groups
Automated workflows
• Trigger actions and outreach
My Scorecard + Dashboard Reports
• Performance at a glance

Everything in Scale and…

User Restrictions
• Keep team members focused
Weighted Round Robin
• Automatic lead assignment
Employee Scorecard
• Real-time team performance

Want to see CarrotCRM in action?

Get a Personal 1:1 Tour!

Free CarrotCRM

$0/mo

Just getting started? Keep expenses down and start with a powerful and robust CRM that grows with you.

1 user, 3 sequence templates, 5 property reports/mo, manage all of your leads in one place.

Get Free CRM

Full CarrotCRM Feature Comparison

AI Tools
	Free Perfect for: Beginner real estate investors or those only doing a few deals a year. Join Now	Essential Perfect for: Dedicated real estate investors who want tools to grow their business. Join Now	Scale Perfect for: Small teams that need deeper insights into their lead flows and closed deals. Join Now	Team Perfect for: Full-time investors with built-out teams who need a top-of-the-line CRM tailored to real estate. Join Now
	$0/mo	$69/mo	$179/mo	$349/mo
Users	1 User	3 Users	5 Users	10 Users
Integrations	Zapier	Zapier and Integration Specialist	Zapier and Integration Specialist	Zapier and Integration Specialist
Support	Online Help Center	Personal Support	Priority Support	Priority Support
Setup Guidance	—	One-on-One Onboarding	One-on-One Onboarding	One-on-One Onboarding
Notifications	Email Only	Text and Email	Text and Email	Text and Email
Texting
Emailing
Custom Labels	—
View Filtering	—
Campaign Autoresponders Automated responses to new leads	—	—
Inbound Call Popups	—	—
Outreach Sequences Drip campaigns	3 Sequences	8 Sequences	15 Sequences	Unlimited Sequences
Property Data	5 reports/mo	50 reports/mo	100 reports/mo	200 reports/mo
Contracts	—	5 e-signature sends/mo	20 e-signature sends/mo	50 e-signature sends/mo
Groups	—	—
Reporting	Basic Reports	Enhanced Reports	Enhanced Reports, Mini Dashboard & My Scorecard	Enhanced KPIs, Mini Dashboard, My Scorecard & Employee Scorecard
Employee Scorecards	—	—	—
Guest Access	—
Resurfacing	—	—
Workflows	—	—
Saved Views	—	—
Transaction Management	—	—
External Sending	—	—	—
Restricted Users	—	—	—
Weighted Round Robin	—	—	—
Work faster, focus on the right leads, and scale your business without growing overhead with CarrotCRM’s AI tools. Get a limited trial of the AI Autonomous Lead Manager, AI Lead Scoring, and AI Opportunity Summaries each month for free. Want more AI usage each month? Opt into Carrot’s AI Suite Add-On for $99/month.

Lead Generation + CRM

Need a real estate CRM and a lead generation website? Carrot offers a range of top-of-the-line products to help you attract, manage, and convert real estate leads into deals.

To get started, choose your Carrot subscription, then add your CRM from inside your Carrot account!

get started with carrot

I’ve used multiple CRMs in my time as an investor and I have to say… Not only is the platform awesome, but they have all the functions necessary to operate a high-volume investment company. Lastly, the team is always super responsive and helpful. Much better than my prior CRMs. I cannot overstate how awesome their support agents and helpdesk are. Thanks team!

Josh

Mike Wall

Frequently Asked Questions

Is the free account a limited-time trial?

No! The free account is free for however long you need it! Only pay when you need more users or features.

Does CarrotCRM come with a website?

You can get CarrotCRM with or without a website. Want to add a website? Select your Carrot subscription, then simply add Carrot CRM from inside your Carrot account.

If you have another website, you can connect those leads to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into Carrot CRM.)

How do I get non-web leads into CarrotCRM?

If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads.

Are there setup fees?

No! CarrotCRM does not have any setup fees. CarrotCRM Free is easy to set up yourself and the Essential, Scale, and Team plans include setup support.

How is it different than other CRMs?

We’re the only platform that gives you a “step-by-step” lead follow-up process. It strips away all the complexities and just gives you the essential functionality needed to turn leads into deals. Plus, it’s hyper-customizable to fit your structure and needs, allowing you to do more deals with less confusion.

(Always dreamed of getting the InvestorFuse CRM? That’s what CarrotCRM is! InvestorFuse joined the Carrot family and created this great new offering built on their already amazing experience.)

October 29, 2024

Want to make your website stand out? You’ll love block patterns!

There’s a fine balance between ensuring your website performs well and stands out. We’ve spent the past 10 years refining website templates for real estate investors, making them excel at ranking well in search engines, building your credibility, performing lightning-fast, and turning visitors into highly motivated leads.

Carrot has expanded website customization options with new block pattern designs that allow real estate professionals to easily create unique, professional websites that reflect their personality while maintaining high performance.

Key Takeaways

Block patterns are pre-designed webpage sections organized into categories like Call to Action, Content, Credibility, and Data that can be easily implemented without design expertise.
The patterns come pre-loaded with your brand colors for seamless integration and allow for customization to create visually appealing pages that stand out.
Using different block patterns helps break up text-heavy pages, making information more digestible for visitors and creating a more engaging user experience.

With ongoing design improvements planned for the future, Carrot members can now better differentiate their websites from competitors while maintaining the high-converting, SEO-optimized foundation that drives lead generation success.

That’s why we’re excited to announce that Carrot members now have even more website customization options! Did you know that Carrot has a team of in-house website designers dedicated to improving your site and Carrot experience? Well, they recently added 50 new block pattern designs so you can easily customize your website and make it look as unique as you are.

What’s a “block pattern?”

Think of each webpage as several sections stacked on top of each other. You have the “hero” section at the top of the page (usually with an image and the page title), then maybe a section of text or an image gallery, probably a “call to action” section that lets visitors easily contact you, a section that shows off your customer reviews, and so on. We pre-built many of these key sections as “block patterns.” It simply means a section pre-designed to serve a specific purpose.

We know it’s important to you that your site “doesn’t look like every other website.” Using block patterns is a great way to do that! Carrot offers a variety of block pattern styles for the most important sections of a site. All you have to do is pick your favorite style and add your information. You can use any block pattern on any page. The beauty of pre-built patterns is that you can customize the look of your website without being a web designer. With just a few clicks, you can quickly transform key pages from the out-of-the-box template into something that stands out and fits your style.

Block Pattern Categories

Finding a design to meet your needs can be difficult if you’re searching through a seemingly endless library of options. What if you use one and then find something you like better? Pattern Categories solve that problem.

You can easily browse pre-built sections that meet your needs by deciding what you’re trying to accomplish with that webpage section.

Block pattern categories included:

Call to Action
Content: FAQs
Content: How It Works
Content: Situations/Niches
Content: Solutions
Credibility: Bio/About Us
Credibility: Meet Our Team
Credibility: Reviews
Credibility: Videos
Data: Experience Stats

The patterns you see are pre-loaded with your brand colors, so they’ll seamlessly blend into your website’s look and feel. Feeling creative? You can edit these patterns and add content, then save them to “My Patterns” for easy use on other pages.

Find your design

Using different block patterns is a great way to break up a page and make it easier for visitors to process information. For example, you can replace a block of text with icons and short blurbs that draw attention and make a big impact. Select from over 500 pre-loaded icons across a dozen categories and customize your icon color so your site truly reflects your business.

Whether you like sharing maximum information or prefer a sleek design, the block patterns give you options. Some patterns are text-heavy, others are very streamlined, and others stylishly mix images and text.

The “Content: How it Works” and “Content: FAQ” patterns, in particular, offer a wide array of styles. If you have those sections on your website, now is a great time to revisit them and refresh your site design.

Not sure exactly which block pattern you like best? Add the section to your page and scroll through the different pattern designs to see how they each look in real life.

More to come

That’s just the latest update. The Carrot design team is working on even more block patterns and other design options to let you customize and differentiate your site further. You can expect to see more features roll out over the next few months, so stay tuned!

Take a free Interactive Carrot website demo and see how we can help you stop losing deals to an underperforming website!

October 17, 2024

Keith Sant Success Story

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot

Keith Sant was once stuck in the grind of chasing cold leads and pouring countless hours into old-school marketing methods that weren’t delivering quality leads.

Today, Kind Home Buyers closes 2-4 high-value real estate deals every month, generating six-figure revenue from quality Carrot leads. By shifting his focus to Evergreen Marketing and mastering SEO with Carrot, he transformed his business, reduced his workload, and finally focused on the quality leads that drive real growth.

Here’s how Keith overhauled his business – with Carrot at the center of it.

How Keith Sant Closes 500k/yr in 50% Less Time with Carrot + SEO: A Carrot.com Review

Closing 1 in 15 Leads

vs. chasing 35 leads per deal

<90 Day Closings

vs. 6-12 months before Carrot

$24,750 Average Profit

per deal, at 2 deals per month

If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted.

See What Carrot Can do For You

Take our free demo to get a full walkthrough of what Carrot can do for you.

The Challenge: Keith Was Reliant on Offline Marketing that Generated Low-Quality Leads, Wasting His Valuable Time

He was at his wits’ end. As a real estate investor, he poured long days and late nights into traditional marketing—cold calling, text-blasting, anything to bring in potential leads. But it was exhausting, and the results were rarely worth the effort. “I was burnt out,” Keith says. “I was talking to people who weren’t ready to sell, and I felt like I was spinning my wheels.” He knew there had to be a better way to reach motivated sellers.

Like many wholesalers, he was spending too much energy chasing leads who weren’t serious about selling.

He wanted a way to attract people who were ready to make a decision and get off the marketing hamster wheel – for good.

The Solution: Generating a Stream of Quality, Inbound Leads with Carrot

One of Keith’s first leads through Carrot was a call he’ll never forget. It was a seller who had reached the end of their rope—desperate to sell quickly and willing to offer owner financing just to get the deal done. Keith stepped in and made it happen, closing the deal with ease.

“That was a $100,000 deal,” he recalls, the excitement still fresh in his voice. “It was incredible. Here was someone who needed real help, and I had the solution they were looking for. This was what I’d been missing.”

It was this win that solidified Carrot’s value for Keith. The $100,000 deal didn’t just mark a financial gain—it was the turning point where Keith realized he could genuinely help people in need while building a successful business.

Keith’s Success Steps: How He Transformed His Business and His Life

Keith’s journey wasn’t just about getting a website online; it was about creating an online presence that brought him motivated sellers who needed his help. Here’s how he made the shift, one step at a time:

Launched a Carrot Website
The first step is to launch a Carrot site. Your site is the hub of all your marketing efforts – so make sure it’s optimized for lead gen and conversion.
Take Carrot’s “3 Leader Per Day” SEO Training
Keith followed our training to the T. You’ll learn how to drive high-quality traffic by understanding things like keyword research for Google and how to build credibility online.
Content + Saving Time = Motivated Leads
Keith executed a location page strategy on his Carrot site to attract leads all over his market and added blog posts for credibility & lead-gen. Carrot’s Auto Location and Niche Authority Builder tools will save you hundreds of hours or agency $$.
Ditched Low-ROI Marketing Methods
Once Keith realized that the inbound leads from Carrot took half the time to close and were juicier deals, he stopped cold calling & paying for leads, saving him over 40 hours per week.
Refined & Scaled for True Freedom & Impact
As Keith continued to refine his online marketing, branch into other markets, and make a name for himself in the REI space, he used his newfound time & energy to help other investors generate consistent leads through his company, SEO Meets REI.

The Result: Keith is Closing High-Value Deals, Consistently

Keith’s journey is a testament to the power of pivoting when you need change.

If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted.

Our Follow-Up Q&A

How has Carrot changed your day-to-day life?

Keith: “Carrot has changed everything about my day-to-day. I’m not cold-calling or pestering people anymore. Now, when people reach out to me, they’re truly ready to sell. I’m working less, but it’s more meaningful. I feel like I’m helping people who genuinely need it, and that’s something I never felt with cold leads.”

What’s the lead quality like?

Keith: “The lead quality has been night and day compared to traditional methods. My first lead through Carrot turned into a $100,000 deal, which immediately showed me the platform’s potential. Instead of chasing cold leads, I’m talking to motivated sellers who are ready to move. Before Carrot, it could take 5-6 months to close deals, but now I’m closing in as little as 90 days. Plus, I’m working with fewer leads—about one in 15 turns into a deal versus one in 35 when I used outbound methods like cold calling. The quality and genuine nature of the conversations make all the difference.”

Why Choose Carrot over a custom site or competitor?

Keith: “Choosing Carrot has been one of the best decisions I’ve made for my business. Unlike custom sites requiring endless trial and error, Carrot is built specifically for real estate investors. The SEO tools, support, and resources are unmatched, and they’ve directly impacted my ability to generate quality leads. The community has also been a huge asset—just being featured on Carrot’s podcast helped me close two deals. The values and transparency behind Carrot make it stand out from the competition, and I didn’t have to worry about my website not performing—it just worked from day one.”

Start Your Journey to a Profitable Business Today

Launch a website in minutes and use our content marketing, automation, and SEO insights to drive leads that convert.

Try our Demo

start your journey

October 16, 2024

Tyler Ford – Success Story

From $20k in Debt to Six-Figure Profits: A Deep Dive into Tyler Ford’s Journey

Tyler Ford generates nearly six figures monthly by closing just 2-4 real estate deals and credits mastering SEO and targeted lead generation as the key tools that helped him scale his business while working smarter, not harder.

Closing 2-4 Deals Per Month

$20-$30k Profit Per Deal

Targeted Lead Gen Through SEO Mastery

Tyler Ford completed his year-long goal of generating $200,000 in just four months by switching to Carrot.

Learn how he did it – and how you can too.

What I didn’t expect after switching to Carrot, is my lead to close ratio increased 50% on my offline leads!”

The Challenge: $20,000 in Debt and Struggling to Generate Qualified Leads

Tyler Ford started his real estate career using traditional marketing strategies but quickly realized they weren’t yielding the results he needed.

“I was spending a lot of time on tactics that weren’t bringing in the right leads. I needed a smarter way to grow.”

Despite his efforts, Tyler’s website and high Google rankings weren’t converting into profitable deals. He recognized that most real estate agents were overlooking off-market opportunities and needed a more targeted approach.

“I could drive traffic to my site, but without the right leads, it wasn’t translating into sales. I had to rethink my entire strategy.”

What was missing?

Tyler realized that focusing on traditional methods wasn’t enough—he needed to attract motivated sellers specifically looking for off-market deals.

Tyler pivoted his strategy toward mastering SEO and targeted lead generation, which allowed him to scale his business and close more profitable deals.

To grow his real estate business early on, Tyler Ford relied on traditional marketing methods but struggled to see meaningful results.

“When you’re using outdated strategies, it feels like you’re working hard but not getting anywhere—one month you close a deal, but the next, the leads dry up.

And while you might have some visibility online, it’s not converting into profitable deals.

It felt like I was doing all this work, but I wasn’t seeing consistent returns, and there was little I could do to change that with my current approach.”

The Solution: Master SEO and Targeted Lead Generation

Then, Tyler came across a Carrot webinar where Carrot CEO Trevor Mauch discussed the power of SEO and online lead generation.

“I immediately thought, “This is what I’ve been missing.” I wanted to attract qualified leads directly to my business, not rely on outdated methods.

I saw how focusing on SEO could completely transform my approach, and once I understood the impact, it was an easy decision to dive in.”

Tyler got to work mastering his SEO Approach and saw immediate results in generating quality traffic that turned into a consistent pipeline of highly motivated leads.

The Strategies: Tyler’s 8 Steps for Success

1. Complete Online Presence Overhaul

Tyler realized that having a website alone wasn’t enough. Even with good Google rankings, his old website wasn’t converting qualified leads. It’s like having a storefront on a busy street with locked doors and the lights off, making it impossible for potential customers to see what you have to offer.

2. Focus on One Thing: Master SEO

Tyler knew he needed to master one aspect of marketing instead of spreading himself too thin. He chose search engine optimization (SEO) because it would have the biggest impact on his online visibility. Rather than trying to learn multiple marketing tactics at once, he became a master of laser-targeted SEO.

3. Laser-Targeted SEO

SEO wasn’t just about attracting any traffic but about specifically targeting motivated house sellers actively searching for his services. Through meticulous keyword research, Tyler uncovered the “digital fingerprints” left by his target audience, optimizing his website to appear at the top of relevant search results.

4. Hyper-Relevant Local Content

Tyler didn’t just throw any real estate content on his website. He made sure everything was hyper-relevant to his local market in Arizona. By becoming the Arizona expert, he built credibility and trust within his local community, making him the go-to agent for potential clients.

5. Building Trust Upfront

Tyler avoided being the pushy salesperson. Instead of bombarding visitors with sales pitches right off the bat, he provided valuable content upfront. This made him a trusted advisor rather than just another salesperson, allowing him to build crucial relationships before asking for the sale.

6. Leverage the Power of Video

In today’s digital age, video is key. Tyler harnessed the power of video not just to follow trends but to personally and engagingly connect with potential clients. Videos showcased his properties, explained his unique approach to real estate, and allowed his personality to shine through, making the interaction more personal and authentic.

7. Data-Driven Decisions

Tyler meticulously tracked his website traffic, identifying what content resonated with his audience and led to conversions. This analytical approach allowed him to constantly refine and optimize his strategies based on real data, essentially playing digital chess and always thinking a few moves ahead.

8. Identify Your ‘Why’

The foundation of Tyler’s success was his clear ‘why.’ For him, it was about achieving freedom and flexibility, building a business that worked for him, not the other way around. Having a strong driving force behind your goals can be the difference between giving up when things get tough or pushing through.

The Result: Closing Consistent, Highly Profitable Deals Per Month

Tyler Ford’s story highlights a larger trend: achieving extraordinary results through strategic online marketing. From being $20,000 in debt, overwhelmed, and struggling to know if he should even continue his real estate journey to closing 2-4 deals per month with $20,000-$30,000 in profit per deal. Tyler knew he wouldn’t find the success he was after through luck or being in the right place at the right time. He chose to take control and created his own opportunities using his Carrot site and getting laser focused on generating the most motivated leads.

By focusing on core strategies like SEO, leveraging video, and making data-driven decisions, you too can unlock remarkable success.

Start Your Journey to Remarkable Success Today by Following Tyler Ford’s 8-Step Process

Tyler Ford completed his year-long goal of generating $200,000 in just four months by switching to Carrot.
Learn how he did it – and how you can too.

September 30, 2024

SimplySold/Beau Hollis – Success Story

$40k Profit per Deal: The Power of Inbound Marketing w/ Beau Hollis

SimplySold is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online. Here’s how they achieved a $40,000 per deal business using Carrot.

Snapshot:

Industry: Investor
Location: Louisville, Kentucky
Carrot Member Since: 2016

I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me.”

Beau Hollis is the founder of SimplySold in Louisville, Kentucky.

He’s been investing in houses for the past 7 years.

Currently, the majority of his business involves acquisitions that he does himself. He also has an acquisitions person and a full-time videographer.

It’s a low-key, small operation, but it has a high intention, and they go aggressively after deals.

“You know, I spend my time and effort and energy to do this business to provide for my family, not only money but years of my life, getting this up and going to have it, work is worth, the journey is not in vain.”

From Beau’s Carrot leads, his average profit per deal is nearly $40,000.

He’s done $400,000 in assignments in his Carrot site alone in the last six months.

Before using Carrot, he had no online presence and no experience in building websites.

“I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me.

Obviously, people cannot find you, people have no clue who you are, they can’t find your business, they don’t know if you’re in business at all, and so if they can’t find you, they can’t do business with you.

So you have no lead flow inbound from a website.”

At first, his vision was to dominate the outbound marketing space, whether it was cold calling, texting, or other things.

However, the lifespan of somebody doing outbound marketing all the time is limited.

“I have come from a background of sales, and I understand that you’re gonna do this one thing all the time, whether it’s cold calling or texting or putting out bandit signs, and there’s a lifespan to that.”

Outbound versus inbound leads are two things that are drastically different. Outbound leads are when you’re seeking out someone. A lot of work, effort, and energy is going into it before you even think about reaching out to the person.

Inbound marketing, or evergreen marketing, is a completely different mindset. You optimize your website with content: videos, blog posts, and testimonials.

Inbound offers a whole other world. People are seeking you out.

$40k Profit Per Deal | The Power of Inbound Marketing w/ Beau Hollis | A Carrot Success Story

The challenge: Creating the path to the world of inbound marketing

This is a business to close deals. Serious real estate agents and investors want to make Evergreen inbound marketing a real avenue, not just a little street but a highway.

Evergreen inbound marketing takes a plan and plenty of patience. It takes a lot of video work on YouTube and on-page SEO with keywords and good content for high rankings.

My expectation was that I’m just going to turn it on, get it up and live and then it would just bring in the people just saying, please take my house, that’s why I thought it was at the beginning when I first got, I just got it up and I just had, I just had it out there, I didn’t do any kind of optimization. I did zero, absolutely zero customization to the website.

His website had been just sitting there for a long time. Years.

Then, Beau had a conversation with Trevor to get the ball rolling.

He started implementing on his website and using the tools Carrot provides our members. Keyword tracking, campaign tracking, video postings… and over time and hard work, Beau’s inbound marketing started to click.

Once he started optimizing his site, he could see a bit of movement in his rankings.

That movement proceeded forward for a year or two then it was time to dive into the PPC world of inbound marketing. The one-two punch of paid and organic traffic really exploded his business.

In 2021, Beau’s Carrot leads have had an average profit per deal of roughly $40,000.

In comparison, Beau’s outbound leads have had an average profit per deal of roughly half that.

The tools: Carrot features

Although the real estate niche can sometimes be inconsistent, Carrot brings consistency to Beau’s business. He can count on deal flow.

It’s good because when you can count consistent leads, it means that you’re not stressed all of the time.

For Beau, Carrot has become a hub that brings all his inbound marketing efforts together. Since he’s driving traffic from all inbound marketing efforts to his Carrot site, he can track performance across all campaigns and channels, giving him the clarity needed with his marketing.

Here are some of the tools Beau is using to tie together his marketing efforts:

Evergreen Training

Beau needed to get many unqualified outbound leads to close deals. More leads meant more time and expense to sift through the tire kickers.

He learned inbound online marketing with Evergreen content to attract the most qualified prospects. He’s built trust and credibility with them 24/7, 365 through his Carrot “Authority Hub.”

Automated blogs

Carrot’s content tools have allowed him to stand out in his market as an authority. This saves time and money and puts SimplySold at the forefront of its industry with expert quality content that he can customize for his needs.

Keyword Tracking

How do you know if your SEO rankings are climbing? Tracking is easy with Carrot. Simply input the keyword, and we’ll track where that particular term ranks each week, making optimizing accordingly easier!

Campaign Tracking Links

Learn how many leads you generate with your ads by following the conversions from them. Easily see which campaigns produce results and create a link to track click-throughs and leads better.

CarrotCamp

CarrotCamp is a place where people come to get inspired by other entrepreneurs, hear first-hand stories about how they built their successful businesses and strategies for success. The knowledge Beau has gained from meeting these individuals has been essential in helping him grow his own real estate investing business.

The results:

Beau has been successful in implementing an Evergreen inbound marketing plan. He went all-in and began building his SEO content, which he followed up with PPC. Now he has a team and consistently closes inbound deals to grow his business.

He also knows how to scale his business using Carrot and inbound leads.

What about you? Are you ready for consistent and predictable growth in your business?

Ready for Consistent Growth Like Beau?

Start generating high-quality inbound leads and build your authority in your market.

Join Carrot Today!

September 24, 2024

Search results for: “credibility”

Key Takeaways

Table of Contents

The Data Behind Why Video Matters

The 5 types of videos your website needs

1. “About ” Video

2. Working with [Your Company Name] Video

3. Customer Testimonials

4. FAQ Videos: Explain Complex Topics

5. Share Local Trends

How to produce videos, easily

Where to put videos on your website

Conclusion: Make 2025 the year of video

Want more freedom & impact?

7,000+ Real Estate Pros Close More Deals with Carrot—Now It’s Your Turn.

High-Converting Websites

Turn AI Search Into Your New Lead Engine

Follow Up & Close Deals

Check Out Some of Our Most Popular Episodes

Leadership & Growth with Trevor Mauch

Craving Even More Carrot?

Is Your Website Showing Up In AI Search? (5+ AI tools for $27 to analyze and optimize for AI Search)

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month

The Challenge: Chasing Unmotivated Leads & Overspending on Marketing

The Solution: Mike’s “AHA!” Moment – Finding Carrot & Dominating Google

427 Total Leads from Dec 2023 – Jan 2024

Mike’s 6-Month Plan to Generate Consistent Inbound Leads

Month 1 – January 2024

Months 2-3

Months 4-6

Months 6-12

The Result: Mike’s Path to $100k/Mo in Deals

Before Carrot (June 2024)

After Carrot (January 2025)

Want Results Like Mike?

Carrot real estate CRM pricing

Plans for all real estate investors — from getting started to growing to scaling a large team.

Want to see CarrotCRM in action?

Free CarrotCRM

Full CarrotCRM Feature Comparison

Lead Generation + CRM

Frequently Asked Questions

Carrot real estate CRM pricing

Plans for all real estate investors — from getting started to growing to scaling a large team.

Want to see CarrotCRM in action?

Free CarrotCRM

Full CarrotCRM Feature Comparison

Lead Generation + CRM

Frequently Asked Questions

Key Takeaways

Table of Contents

How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot

The Challenge: Keith Was Reliant on Offline Marketing that Generated Low-Quality Leads, Wasting His Valuable Time

The Solution: Generating a Stream of Quality, Inbound Leads with Carrot

Keith’s Success Steps: How He Transformed His Business and His Life

The Result: Keith is Closing High-Value Deals, Consistently

Our Follow-Up Q&A

Start Your Journey to a Profitable Business Today

From $20k in Debt to Six-Figure Profits: A Deep Dive into Tyler Ford’s Journey

Tyler Ford generates nearly six figures monthly by closing just 2-4 real estate deals and credits mastering SEO and targeted lead generation as the key tools that helped him scale his business while working smarter, not harder.

The Challenge: $20,000 in Debt and Struggling to Generate Qualified Leads

The Solution: Master SEO and Targeted Lead Generation

The Strategies: Tyler’s 8 Steps for Success

1. Complete Online Presence Overhaul

2. Focus on One Thing: Master SEO

3. Laser-Targeted SEO

4. Hyper-Relevant Local Content

5. Building Trust Upfront

6. Leverage the Power of Video

7. Data-Driven Decisions

8. Identify Your ‘Why’

The Result: Closing Consistent, Highly Profitable Deals Per Month

Start Your Journey to Remarkable Success Today by Following Tyler Ford’s 8-Step Process

$40k Profit per Deal: The Power of Inbound Marketing w/ Beau Hollis

SimplySold is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online. Here’s how they achieved a $40,000 per deal business using Carrot.

Snapshot:

The challenge: Creating the path to the world of inbound marketing

The tools: Carrot features

Evergreen Training

Automated blogs

Leadership & Growth with
Trevor Mauch

Is Your Website Showing Up In AI Search?
(5+ AI tools for $27 to analyze and optimize for AI Search)