We Analyzed the Top-Ranking Carrot Sites: Here’s 7 Things They’re Doing Right
Struggling to rank your real estate website in competitive markets? You’re not alone. SEO can feel overwhelming. So, instead of sharing opinions on what it takes to rank, we thought we’d let the data speak for itself. We analyzed the top-ranking Carrot sites across 8 markets (6 large, 1 medium, and 1 small) for the most competitive keyword “Sell my house fast [location]” to answer this question: What specific actions are driving their high rankings? Click Here to See the Full Report Note: It should be no secret today that SEO leads produce the highest ROI for investors/agents and even produce higher profits than other deals—check out this post on how Carrot leads convert at a 7x higher rate than others and with 2.5x higher profits! Table of Contents Unlock the Secrets of Top-Ranking Carrot Sites: 7 SEO Tactics to Rank in Your Market A Preface: Time — It’s not what you think Before listing the items for ranking, let’s clear the air first. Most people think that it takes YEARS to rank. That’s not necessarily true. See the image below, and you’ll notice that 45% of the top-ranking sites we analyzed are less than two years old, and 15% are less than one year old. So, the old adage “It takes years” wasn’t true for almost half of the sites we looked at. So, if your SEO journey is starting, there’s hope,. That means the only reason those new sites are ranking (even in competitive areas like Dallas) is that they implemented these 8 factors. [NOTE: We’ll list off in order from easiest/fastest to implement to hardest/longest] 1) About Page This is the easiest and quickest thing you can implement today. All of the sites we analyzed had custom About pages. They didn’t use a generic one. You can find a complete guide here to create your own About Page. Here are some quick tips for creating a stellar About Page: The bottom line is to ensure you have location pages for each city/area you buy houses in. 2) Leverage Many Location Pages All the newer sites that are ranking had this in common: They had many location pages. What are location pages? A location page is a dedicated website page that targets a specific geographic area, also known as a “city page.” These pages are designed to target users in that particular location. Example of location pages For example, let’s say that our main URL and home page are “CarrotWillBuyYourHouse.com.” However, we’ll also have a page with a URL Auto Location Tool Carrot has a feature that can automatically create these location pages for you with a button click. Here’s a quick video on how to activate your location pages in minutes: 3) Video Marketing All the newer ranking sites we analyzed have videos throughout (with the exception of one; however, that one made up for it with lots of organic keywords — more on this later). What type of videos? Google is giving more credence to websites with many videos; it’s what their users consume. It might seem daunting, but it can be as easy as pulling out your phone and hitting “record.” At Carrot, we’ve published a Playbook on Video Marketing for investors and agents here. 4) Organic Keywords These analyzed sites had a large number of organic keywords on the website and content. This does not mean you “keyword stuff.” Google will fiercely punish that. See our SEO Basic Guide on On-Page Content. Keywords do one thing: They help the user and Google understand exactly who the website is for and what it does. So, … Continued