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Wholesaling in Multiple Markets: Strategies for Explosive Growth

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Wholesaling across multiple real estate markets doesn’t require a complex website system but rather a strategic approach where your website serves as a central hub to establish credibility, showcase local expertise, and generate leads in each target area. Key Takeaways By implementing these strategic website approaches, you can transform your online presence from a static brochure into a dynamic hub that speaks directly to each market you serve, overcoming the challenges of appearing relevant and trustworthy in multiple locations. Table of Contents Challenges of Wholesaling in Multiple Markets Website as Your Central Hub Website Strategy for Multi-Market Wholesalers Additional Tips & Considerations Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Imagine Sarah, a young and ambitious real estate investor. Starting in her hometown, she quickly mastered the art of wholesaling – finding undervalued properties, securing them under contract, and assigning those contracts to rehab specialists at a profit. Success came quickly, but Sarah craved more. Limited by her local market, she knew she needed to expand her horizons. Undeterred, Sarah took a calculated leap, targeting several neighboring cities with similar demographics. By leveraging a strategic online presence, she built trust with sellers in these new markets, uncovered a wider pool of deals, and ultimately scaled her wholesaling business to new heights. Wholesaling, the process of acquiring properties under contract and then assigning those contracts to a buyer for a fee, is a powerful strategy for generating profits in the real estate market. While success is certainly achievable by focusing on a single market, venturing into new territories offers several advantages. Diversification across economic climates reduces risk, and a wider pool of deals provides more opportunities to find hidden gems. However, expanding your reach comes with its own set of challenges. Building trust with new sellers and buyers, demonstrating local market knowledge, and appearing relevant in each area all require a strategic approach. This is where your website steps in as your secret weapon. By crafting a website that speaks directly to each market you serve, you can overcome these hurdles and propel your wholesaling business to new heights. Let’s dive into the specific strategies you need to implement to transform your website from a static brochure into a dynamic hub that fuels your multi-market success. Watch this video for deeper insights into wholesaling in multiple markets: Challenges of Wholesaling in Multiple Markets The potential rewards of expanding your wholesaling business to multiple markets are undeniable. Access to a wider pool of deals, diversification across economic climates, and scaling your profits are all exciting possibilities. However, venturing into new territories also presents unique challenges that require a strategic approach. Here are the key hurdles you’ll need to overcome when marketing yourself as a wholesaler across multiple locations: Website as Your Central Hub The challenges of wholesaling across multiple markets might seem daunting, but fear not! Your website can be the key to overcoming these hurdles and transforming into a central hub for your multi-market wholesaling business. Here’s how: While you can’t be an expert on every market overnight, your website can bridge the gap. Create location-specific landing pages or blog posts dedicated to each market you operate in. These pages can showcase your understanding of the area by highlighting: * Local market trends and data (average sales prices, days on market) * Success stories of past deals you’ve closed in that specific city * Testimonials from satisfied sellers in the area * Information on local resources … Continued

YouTube Optimization for Real Estate Investors | 10 Proven Strategies

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YouTube optimization for real estate investors has become indispensable in today’s competitive markets. With over 2 billion monthly active users, YouTube offers a vast audience for showcasing properties, sharing investment tips, and establishing your brand as a trusted expert in the industry. × × Real Estate Video Marketing Playbook: 52 free scripts and ideas Download Free Playbook Video content is incredibly powerful in the real estate sector. Leveraging YouTube optimization for real estate investors can significantly boost engagement, build trust with your audience, and ultimately drive more leads and sales. Here’s a general overview of the trends within the real estate industry: In this blog post, we’ll explore 10 actionable tips for YouTube optimization for real estate investors, ensuring you maximize your reach and impact. Whether you’re just starting or looking to enhance your current strategy, these tips will help you leverage YouTube to grow your real estate business. YouTube’s Reach and Impact on Real Estate By understanding the importance of YouTube and learning from these success stories, you can see the potential impact video marketing can have on your real estate business. In the following sections, we’ll dive into specific strategies to optimize your YouTube channel and harness its full potential. 10 Real Estate Investor YouTube Channel Optimization Tips Setting Up Your Channel Optimize Your Channel Name and Description Choosing the right name for your YouTube channel is crucial for YouTube optimization for real estate investors. Incorporating relevant keywords into your channel name can significantly boost your search rankings. Consider using terms like “Real Estate,” “Investing,” “Property,” or “Homes” alongside your unique brand name. For example, “Smart Property Investments” or “Real Estate Insights by [Your Name].” This helps potential viewers immediately understand your channel’s focus and enhances discoverability when users search for related content. Crafting a Compelling Channel Description with Relevant Keywords Your channel description is an excellent opportunity to tell your audience who you are, what you offer, and why they should subscribe. To maximize the effectiveness of your description: Example: “Welcome to [Your Channel Name], your go-to source for expert real estate investment advice and property insights. As a seasoned real estate investor, I share valuable tips on house flipping, market trends, and smart investment strategies. Subscribe to join our community and stay ahead in the real estate game!” Here’s a real example of Carrot member, Mrs. Property Solutions: Professional Branding First impressions matter, and your channel’s visual branding is often the first thing viewers notice. A high-quality logo and channel art convey professionalism and help establish your brand identity. Your logo should be simple, memorable, and reflective of your brand. Meanwhile, your channel art should provide a clear, visually appealing representation of what your channel is about. Tips for Effective Branding: Consistency in Branding Across All Social Media Platforms Consistency is key to building a strong and recognizable brand. Ensure that your branding elements (logo, colors, fonts) are consistent across all your social media platforms, including your YouTube channel, Facebook, Instagram, LinkedIn, and Twitter. This not only enhances brand recognition but also creates a cohesive and professional image. Steps to Maintain Consistency: By optimizing your channel name and description with strategic keywords and establishing a consistent, professional brand, you’ll create a solid foundation for your YouTube presence. This will help attract more viewers, build credibility, and set the stage for successful video marketing in the real estate industry. Engagement and Community Building Call to Action (CTA) Effective calls to action (CTAs) are crucial for guiding your audience on what steps to take next and increasing engagement with your content, which is an essential part of YouTube … Continued

Test Report: How Our “Stacked Hero” Page Brought 38.54% More Motivated Seller Leads

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At the risk of being obvious … as a real estate investor, your business lives and dies by two things. Number one, your ability to generate leads. Number two, your ability to close deals. And one way to increase the amount of online leads you get is to… … do a lot of testing and make your website convert more visitors into qualified leads. How a small increase in performance can put tens of thousands in “found” profits in your pocket. An increase in “conversion rate” on a real estate investing website from 5% to 8% means an extra 3 leads per 100 visitors. If you get 100 qualified visitors per month to your site… that’s an extra 36 motivated seller leads per year (3 x 12). If you close on average a deal per every 15 qualified seller leads and net on average $10k per deal… that’s an extra 2 deals and $20k in profits per year. Just by doing some testing and improving the performance of your website. Pretty cool eh? That’s assuming NO extra traffic. Free money. We spend so much time split testing and optimizing our pages here at Carrot because we know so many people go to the web first to get information about buying or selling their house.  According to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends Report, the very first step buyers from all across the generational spectrum take is to “look online.” In fact, a whopping 43% of home buyers start their purchase process online compared to the second-place first step — contacting an agent — at 15%. In other words, if you want to meet leads where they are, fill your sales funnel, and start converting like crazy … hands down the best way to do that is online. A New Page Design We Tested That Yielded Up To 38.54% More Leads This post is going to go into a lot of the methodology and “backstory” on how to create a real estate investing or agent page that performs at a high rate. One that converts more visitors into leads than your current website may (for sure your competitors) and one that squeezes out an extra margin of leads and deals without you increasing your traffic (assuming you are getting solid traffic right now). Below we’ll actually give you the “Stacked Hero” landing page and if you’re not a Carrot member you can even download the raw HTML files to upload and use yourself online. If you are a Carrot member, great! As of our last update, you now have this design available to launch NEW websites within your Carrot account in under 10 seconds with no tech hassle. We like to make your life easy :-) To do that, I’ll share how our “Stacked Hero” design converted 38.54% more real estate leads than our best performing previous design.Even better — after guiding you through a handful of optimization principles — I’ll share how you can implement the very same template in your own business. Let’s dive into the story of why this page design performs so well and the marketing principles that cause most real estate investor websites to perform so bad. And if you’re NOT yet a Carrot member, download the HTML files of this landing page at the bottom of this page for FREE. Carrot members, this design is now in your account and you can launch a new site with it in under 10 seconds.  Real Estate Lead Generation Today: Thou Shall Test … or Die If you’re not familiar with Carrot, our … Continued

April Harvest Report – Mobile Is Now & Top Lead Generating States

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Did you know most leads viewed 3-4 pages before they opted in? What does this mean for your website? This month we will quickly break down our leads by traffic source and then get into a few more interesting reports like “Page Depth”. We will show which states are generating the most leads and how many website pages are visited before a potential lead opts-in. A quick note, the purpose of our Carrot harvest reports is not to brag or boast. But, rather, we take pride in be transparent and sharing our data. This allow real estate investors a peek to see what is working for inbound online marketing. In today’s report we’ll dive into… The opt in leads (this does NOT include phone call leads which easily doubles the amount of leads in total) for the month of April The main lead sources (where are your leads coming from?) Mobile keeps climbing Which states have the highest conversion rates? Why conversion rates are lower in a hot sellers market How many pages do the majority of your leads view before they opt in (the case for websites vs. squeeze pages) For InvestorCarrot members, we hope you use the data found in harvest reports as an inspiration to know that your hard work will pay off and that implementing the training and resources will help you generate more traffic and convert more leads. For non-Carrot members, use this as research to find out what’s working in today’s market… and then get out there and implement these strategies on your websites! Where Did The 15,825 Real Estate Investing Motivated Property Seller, Cash Buyer, Rent To Own, And Private Lender Leads Come From April 2016? Real Estate Investing Lead Breakdown… this snapshot shows the breakdown of leads generated in the past 30 days through InvestorCarrot. Again, we don’t show these numbers to brag, although we are proud of our members and the numbers they’re pulling! We have always been transparent and honest because it’s breed into our Core Values. Our goal is to present this data in hopes that it helps you with your inbound marketing and real estate investor website optimization. We’re are always ready to help. As you can see, the vast majority of the leads in the past 30 days are from organic SEO. No surprise there. SEO is still the driving force behind inbound marketing. Google won’t give us the specifics on this direct/none data, but huge majority of those leads can be counted as SEO. While, another portion of those direct/none leads come from Craigslist ads. They show up in the “(direct)” section because Craigslist doesn’t allow live links in real estate ads any longer in the majority of cities… so people have to copy and paste the URL into the browser to go to the website… which would make it a “direct” link to the site. Mobile Is The Now (in a big way) We’ve talked about it many times… and will continue to do so… if your website isn’t AMAZING on mobile (NOT just “mobile friendly”) you’re losing leads. Mobile Gets Fewer Visitors But MORE Leads Back in August we reported that mobile leads were the future. Now…mobile leads are consistently generating over 50% of leads in the device category. That shows how important it is to have a mobile responsive site ready for your potential leads. We say this all the time, but we really do love seeing our customers have success and grow personally and professionally. The reality now is that you must have a mobile friendly website. It needs to be quick and simple to use, or visitors are going to … Continued

How Many Websites Are Ideal For A Real Estate Wholesaler or Flipper?

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“Mark” tried to cram everything into one website. A page for motivated sellers, a section for buyers, private lenders… even rent to own. He said he was trying to “simplify” and save some money. But little did he know he was actually losing money every year by confusing his motivated house sellers on a website that was also pitching “discount properties”. Sound familiar?  So what should you do on your website as a real estate wholesaler or flipper? And this is a great question. We’ll dive into that in a clear and simple way in today’s blog post and answer that question based on data with the answer to this… “Whatever makes it easier and gets your ideal prospects to their desired result as quickly and as smoothly as possible in as few steps required to make the sale.” So, You’re Flipping Houses Or Wholesaling? What Types Of Leads Do You Need Right Now? You might be wondering how having more than one real estate investing website would even help. And that is a really valid question! Because, for instance, if you own a plumbing business in your local town… one website for your company is all that you need.  Right? So, the main thing to remember with your online marketing efforts when it comes to your website strategy is this… … the more focused you can make the message to the target prospect you’re going after, the better the results you’ll get. As the famous copywriter, Robert Collier once said… If you’re not joining that conversation in your prospect’s mind immediately… and you’re cluttering the message with things on your website not related to their problem and how you can help them… your results WILL go down. So going back to the local plumber scenario… if you did plumbing services and you were also an electrician and did electrical work… you have two totally different services that require a completely different marketing message to effectively sell them your services (and ideally two separate websites). —————————— Learn more about the differences between credibility websites vs. target market websites and why you need both. —————————– You wouldn’t want to have the person looking for electrical work to have to wade through tons of content on your site about plumbing (a service that they don’t need). Make sense?  To say it again… the more focused you can make the message on the website specific to your target prospect (and what they need), the more engaged the visitor will be on your website and the more leads you’ll convert. Why Is A Targeted Website Message Important? Now that we understand that targeting your message on your website as much to your primary prospect as possible is important… let’s dive into why having that targeted message is important and works. In short, we humans get distracted easily (especially online), and removing any chance of guiding your website visitor on the wrong path always improves your chances of making sure the website visitor gets your message and hopefully engages in it by becoming a lead for you. According to a study, 55% of visitors spend 15 seconds or less on your website.  The more you can engage them and speak to them and their specific problems and needs… the longer you can keep them. But our targeted websites at InvestorCarrot show a different story…  Why is that?  Because we’re not sending a motivated seller to a website filled with content that doesn’t help them a darn bit… like stuff about your cash buyer program, or rent to own houses, or private lender program. That kind of stuff doesn’t … Continued

February Harvest Report – Lead Data & Survey Results

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As we wrap up another month in 2016 we are ready to bring you InvestorCarrot’s lead data for February. Despite being the shortest month of the year, the lead volume was right on pace with December and January. InvestorCarrot members generated 14,178 online opt in leads last month (this doesn’t include the tens of thousands of phone call leads). Which is very close to the 14,212 leads that were generated in January. Consistent lead flow is a great asset for a business. If you are driving traffic on a consistent basis it can make your marketing dollars stretch when you know which channel are your most profitable. Thanks to everyone who took our 2016 survey last month! The survey gave us great insight and data We ran a survey in February to get a little more information about how many deals members were closing from their leads, and to get some feedback on how we can make improve Carrot even more in 2016 (we have exciting news on the horizon). The general consensus among our team after conducting this survey was…we need to do these more often. We got a ton of great feedback from our members and got a lot of great questions from the form. We read through every single submission, suggestion, and question. After talking with our team, we wanted to put together some answers and share some of the data we gathered from the survey. Our hopes in sharing these results, is it answers a question you have, shows you where you are at in comparison to other Carrot members, and gets you excited about some of the changes we have in store for Carrot. So let’s get started with some data and insights we found from the survey. 1. 74% of our members primary investing strategy is either Wholesaling or Fix & Flip This isn’t a huge surprise to us, but we were curious if members were using their Carrot websites for investing strategies that were new and creative. We did find a few note buyers and commercial real estate investors. The breakdown wholesaling came in at 43% and fix and flip was 31%. 2. 34% of our members have closed between 1-5 deals in the past 12 months We are always curious about how many deals our members are closing from the leads they generate on their website. Tracking that data would be difficult and is often left to us reaching out to customers and hearing about their success. With this survey we were pleasantly surprised when a lot of members shared with us how many deals they have closed. Closing 1-5 deals is a huge success and we are proud as heck that our members are turning leads into revenue. Nearly 29% of Carrot member said they have yet to close a deal from their Carrot websites. We are constantly working on ways we can improve Carrot to help bring this number down. 9% of Carrot members said they closed over 20 deals in the last 12 months. These members tend to be leveraging a lot of different marketing strategies and are driving a large amount of traffic. If you’d like to learn about ramping up your marketing budget and leads, consider investing in an SEO firm or a PPC campaign. Talk with us today about how we can help. 3. We asked about what content you wanted us to write…the answer was overwhelmingly SEO We were curious what types of blog posts, training’s, and featured content our members and prospects wanted to read from us. Within our company, we all had our hunches, … Continued

The Most Overlooked But Important Page On Your Website (Backed By Science)

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Did you know there’s a spot on your website that 8 out of 10 real estate investors and agents neglect that may be causing your best prospects to leave your website every day? × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo The page that is often the 2nd most visited page on your website. The page can push someone over the edge to work with you or push them away from you only to work with your competition. What is that page that carries so darn much weight in the overall trust and credibility of your website? It’s your “About Page.” Yep, that page you fly through and say, “I’ll come back to and finish later,” is possibly causing people to distrust your site and your company. And maybe… just maybe… you may have already lost a deal because of it.  How Much Does A Lost Deal Cost You? $5k? $10k? $20k+?  This blog post will show you how to make sure you stop letting deals and leads slip through your fingers and lay out why that about page is so darn important (backed by science). Ready? Awesome, let’s go! The Science Behind The Way We Look At Websites (YES, you do this too…) Building a real estate website that performs is part are art and a lot of science. Over the past 3 years, as we’ve grown Carrot, we’ve run hundreds and hundreds of split tests on real estate investing websites in markets all across the country for all types of leads to hundreds of thousands of leads for our members… … and one thing we’ve found that is the same across every test we’ve run is this. The about page has always been one of the top 5 most visited pages on every site… … and it’s one of the most engaged pages on every site. Every site. This Google Analytics screenshot proves it. Not one. Not a few. Every site we’ve run tests on has shown us that a significant portion of the visitors flow through to the about page to learn more about that company and see if they’re a credible solution to their problem. Below are a few heatmaps from split tests we ran on motivated seller sites from Carrot members across the country. Plus, we’ve thrown in a heatmap from our own carrot.com website just to show you it’s not a real estate specific phenomenon. See How It’s Baked Into Our Human Psychology Below you’ll find these heat maps that show the click pattern of the motivated house sellers on these websites. The bigger the “hotspot” and the redder, the more engagement on that link. The cool thing is that we chose sites where their About Pages are in different locations and say different things (some say “About Us” and others “Our Company), so you know it’s not just because of the placement of the link on the site. “Our Company” Link In The Top Navigation On The Right Notice the motivated sellers engaging heavily on the “About Us” page. The strong heatmap glow validates their trust or lack of trust in the company before they choose to work with them. “Meet Our Team” Link In The Top Navigation Similar results in a link called “Meet Our Team” at the top of the site and similar engagement on the Testimonials link. Again, this shows the visitor is working on learning more about the company behind the site to make sure they’re legit and can honestly and ethically solve their house problem. Same Result For This Site With An “About Us” Link … Continued

Here Are The 4 Reasons You’re Not Getting The Real Estate Leads You Want Online

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I’ve got a secret to tell you about the real estate investing business: It’s really a PEOPLE business. You find sellers who need to get rid of a property, and you match that property up with buyers who want to acquire it. But the critical point is that the people make the deal happen. So the express lane to growth as a real estate investor is simple: Get more people of the RIGHT PEOPLE into your investor lead pipeline. Specifically, get more people with properties and get more people with money to buy your properties to notice you. If you’re struggling with getting enough leads from your website, this blog post can help you diagnose what’s holding you back and will reveal some step-by-step strategies to get you moving forward. Ultimately, there are 4 main reasons why you may be struggling with getting leads online as a real estate investor or agent. 4 Reasons You’re Not Getting The Real Estate Investing Leads You Want Online & How To Fix Them 1. Low Traffic or No Website Traffic Your website traffic volume is the first place to start. After all, if you aren’t actively getting qualified people to your website with your marketing, anything else you do on your site won’t matter. The first step is to get eyeballs on your site. I like setting an initial goal to get 10 – 20 people to your website each week. That’s not a large number… it’s achievable, and if you’re not getting 10 – 20 qualified prospects to your website per week with your marketing… it’s your first goal.   So how can you get more traffic (qualified prospects) to your website? We focus on… SEO (ranking high in Google) Paid traffic like Google Ads (PPC marketing) Hustle marketing (Craigslist, social media, etc.) Integrating your website into offline marketing (Direct mail, email signature, etc.) We’ve written posts on this blog about every one of these and have done several webinars on driving traffic… so dive into the resources at your fingertips and make that first goal of 10-20 qualified prospects per month! Here are some resources on driving more traffic to your websites to dive into! Effective PPC Marketing Strategies Training 20 Steps To Optimize Your Google PPC Campaigns Techniques for Creating High-Converting Motivated Seller PPC Ads The 4 Critical Parts of SEO For All Investor Websites 16 Key On-Page SEO Tips To Rank Your Web Pages Better 6 Simple Steps to Master Location-Based SEO Our SEO Bible For Real Estate Investors  7 YouTube Video Marketing Tips For Real Estate Investors Our Famous 3 Lead Per Day Training (40+ videos on SEO, YouTube Marketing, PPC, and more – Only $99) Many more free resources here on our site will also help you increase your traffic. If you’re already a Carrot member… hop on the next weekly Carrot Coaching Call, and we’ll help craft a traffic plan for you right there on the call if you ask us :-) As we’ve written, SEO is a long-term (and high ROI) strategy… so don’t expect 10-20 qualified prospects per week to come to your site from SEO alone right away. It takes time to build… but it’s worth it once it does! Also, Youtube marketing is a way to get your brand to the front page of Google search results (even if your website isn’t there yet), plus it’s a great way to get even more eyeballs on your brand if your website is already on the front page. 2. Low-Quality Traffic To Your Website So you have at least 10 – 20 people landing on your website each … Continued