Search Results for conversion

Test Results: A 49.5% Conversion Rate Improvement With One Simple Change

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We’re fanatical testers here at Carrot. So much in fact that during any given week we’re setting up multiple tests on our Carrot customers’ websites based on our “data dives” that our team does into the data we’re tracking to help improve the effectiveness of our system each and every week. We’ve have had our heads down the last couple months getting some big projects pushed through, and frankly, have a backlog of test data that we haven’t made blog posts on yet. And, thanks to all of you who answered our Customer Survey a few weeks back and who said, “I want to see more test data on the blog!”… we’re going to start rolling out some results of our conversion tests here on the blog on a more consistent basis. One Of The Most Important Parts Of A High Converting Real Estate Investor Website Is… … the Call to Action area. The Call to Action area is the part on your website that guides the reader of your website (a motivated house seller, cash buyer, note seller, agent, etc) to take a certain action that you want them to take. This could be joining your Discount Property List… getting an offer on their house… or even just a free market report. But there are 3 core elements to a great Call to Action form… 1. The “ask” headline: This is the spot that grabs their attention and hopefully spells out in a few short words the benefit they’re going to get OR simply asks them a question to get them to mentally say, “Yes, that’s me. What do I do next?”. 2. The opt-in form: This is the actual form that people put their information into. We’ve tested variations of forms, numbers of form fields, size of form fields, type of information we collect on form fields… and have found a pretty darn good structure that has increased the conversion rate on our members’ websites dramatically. 3. The action button (or “submit” button): This is often overlooked by people. Lots of people just assume that a person on your website is either going to click that button or not if they’re a motivated seller. But, that’s just not the case. We’ve tested variation after variation of different sizes, colors, positions, and words on the “submit” buttons and in many cases found dramatic differences in conversion rate. The Submit Button Change That Boosted Conversions 49.5% This isn’t the first time we’ve run this exact test… and won’t be the last. But this latest round of tests on the submit button on the main opt-in form on a motivated seller website had some really interesting results. The Hypothesis in this test: Will changing the words on the submit button from a “descriptor” (“Click to Continue” or “Submit”) to a “mental commitment” increase conversions? Every single time we’ve run this test on a real estate investor website we’ve seen an improvement in the conversion rate when we got rid of the “Submit” or “Click to Continue” buttons in place of something that said something like… “See Available Properties” or “Get My Fair Offer Today!” Below are a few shots of the actual tests and heat maps showing the results. Test #1: Motivated Seller Website – Making Button Copy More Relevant This test is actually still an active test but is currently at a 95% statistical chance to produce a winner (which is pretty darn good. We shoot for at least 97% to call it 100% conclusive.) But as you can see in the heat map image above, all we changed was the words … Continued

Why The “2-Step Opt-In Process” Increases Conversions and Lead Quality By Up To 46% On Real Estate Investor Websites

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Welcome to another edition of the Carrot Test Kitchen… where we break down our recipes and show you how to create insanely great lead generation sites for your real estate business. (Of course, this stuff is baked right into our sites, and our prices are so low that it’s impossible to do it cheaper yourself… if you’re not already a member, head over and check out our demo right now). Today we’re gonna show ya the exact trick that improved conversions by 46% right when we started implementing it years ago. It’s so simple that once you learn it, you get it… in fact, I bet you’ve seen versions of it used before. While we didn’t invent it, we’re perfecting it for real estate investors. It’s called the 2 Step Opt-In Process, and I’ll tell you how it works and what you need to know to make money from it. The first step of the opt-in process happens on the Lead Page – there are many lead pages built into every InvestorCarrot website, and you can create unlimited additional Lead Pages. It’s super cool. Step 1: Research Shows A Form With 4 Or Fewer Opt-In Fields Increases Opt-Ins On The Front End Below is an example of a lead page on a Cash Buyer site on the InvestorCarrot system. It’s a great landing page for advertisements on Craiglist, Backpage, Zillow, Google, Adroll or many other sites and converts consistently high across our member’s sites too. : COPYRIGHT NOTICE: All of the content on our websites are 100% Copyright protected and owned by our company. Only active paying InvestorCarrot members can use the content on our websites. If we find people copying our content off of our customer’s websites or from our images on this page, we will pursue violators for copyright infringement.  As you can see, there are only a few quick questions to answer – name, email, phone and type of investor. Lots of testing has shown that 3-4 form fields are ideal for conversions – any more or less actually drops the rate of performance. This graph from HubSpot’s research on over 70,000 forms shows why 3 is the magic number for conversions: We’ve tested the number of things our forms ask for on the first opt in box for both buyers and sellers… and once you start to get past 3-4 on your first form… your conversion rates go way down. You’ll see lots of real estate investor websites that are killing their conversions by asking for way too much information on the first chance. Like this one… Can you imagine being a motivated seller who really needs to sell… but just isn’t ready to give up all of your info quite yet on this first form… yet almost every field on that form is required for you to get to the next step? However, when a motivated seller does submit this form… you know that they’re VERY QUALIFIED. Long forms are terrible for conversion… but increase the quality of your leads. So we melded the two into… Step 2: The Best Of Both Worlds – High Conversions AND Qualified Leads A short-form upfront to increase lead conversion… and a long-form on the second step to increase your lead quality. To get the highest conversion and the most qualified leads (the ultimate goal), the key in the 2-step opt-in process is a short and sweet “Step 1” form… that leads to a longer more qualifying “Step 2” form. Once the buyer (or seller) completes the first form… the shorter form, he or she will see a more detailed Buyer Profile to … Continued

5 Ways to Attract Leads in a Competitive Real Estate Market by Standing Out Online

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No matter what type of real estate investing you specialize in, finding the right deals makes or breaks the bottom line. And if you don’t want to spend all day, every day hustling and cold calling, having motivated leads come to you online is a great way to keep your pipeline filled. But how do you stand out in a crowded market and make sure leads find YOU first? Here are some actionable takeaways you can use to make yourself the most successful investor in your area. KEY TAKEAWAYS In a competitive real estate market, you have to find ways to stand out. By doing your research, providing high-quality information on your website, and building trust by being hyper-local, you can stand out from the competition, attract leads, and fill your deals pipeline. Table of Contents Understand What You’re Up Against … and How to Stand Out Share Unique, High-Value Content Localize Down to the Neighborhood Showcase Your Local Knowledge Build a (Recognizable) Brand Be Yourself, Just Online Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. Understand What You’re Up Against … and How to Stand Out The first step of standing out is knowing your competition. Start by using Market Scout to see how difficult your investment market is, get marketing strategy recommendations, and see marketing insights like average website domain authority in your area, keyword difficulty, and how much paid ads cost. Glossary: Now that you have a general understanding of the market and know what type of marketing strategies you should double down on (like SEO, content creation, or video), it’s time to dig deeper. Google keywords you want to rank for to see what information and linked websites come back in Google’s AI Overview and which webpages rank at the top of the search results. Take a look at these pages to see what they’re doing — what pages do they have, what kind of information do they share, what keywords are they obviously targeting? Use this as inspiration for what to include on your own website, then do it better! (Note: Don’t ever copy someone’s website, copy, blogs, or videos exactly. Use theirs for inspiration, but create your own content with your own spin and personality.) Do you find yourself saying, “But what about this?” when reading a competitor’s website? That’s a great signal that you should fill that gap! 2. Share Unique, High-Value Content SEO trends are changing, but one thing remains the same: Search engines love unique content that is insightful, helpful, and answers common questions using the same language a searcher would use. In today’s online world, you can’t simply set up a website with basic pages and expect to rank or generate leads. You have to add additional topical pages, blogs, and FAQs to share your knowledge and gain a competitive edge. What questions have your clients asked in the past? What concepts do you find yourself explaining over and over? Are there any unique regulations or laws in your area that impact clients? These are all great topics for creating unique content on your site.  You can also use Google’s autofill feature (start typing a search term and look at the phrases Google suggests) and the “People Also Ask” section of the search results to get ideas. These are based on real things people are searching for, so providing that information can help you attract leads.   Looking for unique topics to cover doesn’t mean you shouldn’t explain important terms or concepts your leads need to know just because everyone else does. Just … Continued

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Generated by Carrot member sites Carrot websites rank top 5 in most U.S. metros Than custom WordPress sites for Carrot leads vs. non-Carrot leads How Carrot Helps Real Estate Investors

Carrot Website Pricing Annual

Launch a website that attracts the most motivated leads Pick the plan that fits you best! Looking for a CRM without a website? See Carrot CRM Pricing → Starter $76/month billed annually @ $908/year Just getting started… …or choose your add-ons Most Popular Plus $100/month billed annually @ $1,204/year Dive deeper into SEO… Everything in Starter and… …or choose your add-ons Grow $150/month billed annually @ $1,796/year Automated content tools… Everything in Plus and… …or choose your add-ons × Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $89/mo $118/mo $176/mo Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo SEO-Optimized Content Visual Editor Fast and secure managed hosting Domain Overview Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 125 Keywords 125 Keywords Purchase additional keywords at any time Search Performance Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — SEO Site Audit — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $29/mo World-Class Support Chat and email support Onboarding & tutorials Carrot strategy guides Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $29/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Do It Yourself Setup $0 No site setup fee If you are a new investor and have more time and skills than dollars in the budget, this option is for you. Get Started Today → Quickstart $275 one-time setup, per site If you’re ready to get to work on your website but overwhelmed by it, let us set up the structure for you. Get Started Today → Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success Get Started Today →

Carrot Website Pricing

Looking for a CRM without a website? See Carrot CRM Pricing → Starter $89/mo Just getting started… …or choose your add-ons Most Popular Plus $118/mo Dive deeper into SEO… Everything in Starter and… …or choose your add-ons Grow $176/mo Automated content tools… Everything in Plus and… …or choose your add-ons × Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $89/mo $118/mo $176/mo Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo SEO-Optimized Content Visual Editor Fast and secure managed hosting Domain Overview Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 125 Keywords 125 Keywords Purchase additional keywords at any time Search Performance Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — SEO Site Audit — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $29/mo World-Class Support Chat and email support Onboarding & tutorials Carrot strategy guides Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $29/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Do It Yourself Setup $0 No site setup fee If you are a new investor and have more time and skills than dollars in the budget, this option is for you. Get Started Today → Quickstart $275 one-time setup, per site If you’re ready to get to work on your website but overwhelmed by it, let us set up the structure for you. Get Started Today → Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success Get Started Today →

Real Estate Investors: The State of Marketing 2025

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Real estate investing is an interesting industry… Some investors are all in, doing it as their full-time job. Others do a deal or two a year on the side. Some invest in marketing to generate leads, some rely solely on referrals. While there’s no right or wrong way, it’s always insightful to learn what others are doing and where they’re finding success. Key Takeaways Whether you’re brand new to real estate investing or a seasoned pro, this report gives you good insights into what your peers are up to, industry standards, and how you stack up. Table of Contents Who are Real Estate Investors? How Much Time Do Investors Spend Marketing? Where Should Investors Focus Their Marketing? Marketing Budgets in 2025 What to Expect from PPC & Paid Ads How Much to Spend on Ads The Most Effective Advertising Google Ad Changes in 2025 Your 2025 Playbook for More Deals Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today Who are real estate investors? To help shine some light on the state of real estate investment marketing, we surveyed 90 REI professionals — both Carrot members and non-Carrot members — to learn what marketing strategies they’re using, what their most effective lead generation channels are, their annual marketing budget, and how 2025 will be different from 2024. Investors of all experience levels and a variety of real estate investment specialties responded, providing valuable insights no matter where you are on your REI journey. Real estate investors mostly handle their own marketing… For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule though. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change this year though, as an impressive 71% of investors plan on increasing their marketing time. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solutions available, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common are a CRM and website. Investing in a real estate CRM is a smart move in 2025 to keep all your leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. Marketing tools support a range of lead generation strategies. The average investor works with three strategies to actively generate leads, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics still work a successful investment business. The “tried and true” lead generation approaches aren’t fading, but successful investors are also expanding online to ensure they capture the maximum number of leads. × × Carrot CRM Never Lose Track of a Deal Get Carrot CRM While referrals and networking are the No. 1 source of leads for many investors, social media and direct mail are also top lead drivers. … Continued

Benchmark Report 2025

With limited budgets and stiff competition in real estate investing, knowing which lead generation avenues work best, what type of return you can expect, and how you compare to your peers is valuable information. Many general benchmark reports exist, but they’re really only helpful if you benchmark within your specific industry. Carrot has been hosting real estate investor websites for wholesalers, flippers, and beyond since 2013, putting us in the unique position of having 10+ years of data and insights. This Real Estate Investing: State of Marketing 2025 report from Carrot sets the benchmark for real estate investors to gauge the success of their website, SEO, PPC, and other marketing efforts and plan goals for 2025. Methodology For this report, we analyzed 2024 data from 6,303 real estate investor websites hosted by Carrot. To ensure websites were mature enough to generate consistent traffic and leads, we only analyzed sites created before July 1, 2023. Motivated Leads, a digital marketing agency specializing in online advertising for real estate investors, provided paid advertising data and insights, analyzing spending and conversion trends from the accounts they manage. We also surveyed 90 real estate investing professionals — both Carrot members and non-Carrot members — with a range of experience to get a broader sense of marketing strategies going into 2025. This survey provides insights that data alone can’t capture, such as budgets, planned strategy changes from 2024 into 2025, and the success of offline lead generation tactics. Investors of all experience levels and a variety of real estate investment specialties responded. Top Takeaways Insights from Real Estate Investors Top Takeaway: The majority of real estate investors plan to increase their marketing budgets and time spent on marketing. Are you ready to keep up? In 2025 you should have a website and CRM at the bare minimum. For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change as we go into 2025 though, as an impressive 71% of investors plan on increasing their marketing time this year. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find marketing strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solution options, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common solutions are a CRM and website. Investing in a real estate CRM is a smart move going into 2025 to keep all leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. These tools support a range of lead generation strategies. The average investor works with three strategies, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics are required for a successful investment business. While referrals and networking are the No. 1 source of leads for many investors, … Continued

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