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Test Results: A 49.5% Conversion Rate Improvement With One Simple Change

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We’re fanatical testers here at Carrot. So much in fact that during any given week we’re setting up multiple tests on our Carrot customers’ websites based on our “data dives” that our team does into the data we’re tracking to help improve the effectiveness of our system each and every week. We’ve have had our heads down the last couple months getting some big projects pushed through, and frankly, have a backlog of test data that we haven’t made blog posts on yet. And, thanks to all of you who answered our Customer Survey a few weeks back and who said, “I want to see more test data on the blog!”… we’re going to start rolling out some results of our conversion tests here on the blog on a more consistent basis. One Of The Most Important Parts Of A High Converting Real Estate Investor Website Is… … the Call to Action area. The Call to Action area is the part on your website that guides the reader of your website (a motivated house seller, cash buyer, note seller, agent, etc) to take a certain action that you want them to take. This could be joining your Discount Property List… getting an offer on their house… or even just a free market report. But there are 3 core elements to a great Call to Action form… 1. The “ask” headline: This is the spot that grabs their attention and hopefully spells out in a few short words the benefit they’re going to get OR simply asks them a question to get them to mentally say, “Yes, that’s me. What do I do next?”. 2. The opt-in form: This is the actual form that people put their information into. We’ve tested variations of forms, numbers of form fields, size of form fields, type of information we collect on form fields… and have found a pretty darn good structure that has increased the conversion rate on our members’ websites dramatically. 3. The action button (or “submit” button): This is often overlooked by people. Lots of people just assume that a person on your website is either going to click that button or not if they’re a motivated seller. But, that’s just not the case. We’ve tested variation after variation of different sizes, colors, positions, and words on the “submit” buttons and in many cases found dramatic differences in conversion rate. The Submit Button Change That Boosted Conversions 49.5% This isn’t the first time we’ve run this exact test… and won’t be the last. But this latest round of tests on the submit button on the main opt-in form on a motivated seller website had some really interesting results. The Hypothesis in this test: Will changing the words on the submit button from a “descriptor” (“Click to Continue” or “Submit”) to a “mental commitment” increase conversions? Every single time we’ve run this test on a real estate investor website we’ve seen an improvement in the conversion rate when we got rid of the “Submit” or “Click to Continue” buttons in place of something that said something like… “See Available Properties” or “Get My Fair Offer Today!” Below are a few shots of the actual tests and heat maps showing the results. Test #1: Motivated Seller Website – Making Button Copy More Relevant This test is actually still an active test but is currently at a 95% statistical chance to produce a winner (which is pretty darn good. We shoot for at least 97% to call it 100% conclusive.) But as you can see in the heat map image above, all we changed was the words … Continued

Why The “2-Step Opt-In Process” Increases Conversions and Lead Quality By Up To 46% On Real Estate Investor Websites

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Welcome to another edition of the Carrot Test Kitchen… where we break down our recipes and show you how to create insanely great lead generation sites for your real estate business. (Of course, this stuff is baked right into our sites, and our prices are so low that it’s impossible to do it cheaper yourself… if you’re not already a member, head over and check out our demo right now). Today we’re gonna show ya the exact trick that improved conversions by 46% right when we started implementing it years ago. It’s so simple that once you learn it, you get it… in fact, I bet you’ve seen versions of it used before. While we didn’t invent it, we’re perfecting it for real estate investors. It’s called the 2 Step Opt-In Process, and I’ll tell you how it works and what you need to know to make money from it. The first step of the opt-in process happens on the Lead Page – there are many lead pages built into every InvestorCarrot website, and you can create unlimited additional Lead Pages. It’s super cool. Step 1: Research Shows A Form With 4 Or Fewer Opt-In Fields Increases Opt-Ins On The Front End Below is an example of a lead page on a Cash Buyer site on the InvestorCarrot system. It’s a great landing page for advertisements on Craiglist, Backpage, Zillow, Google, Adroll or many other sites and converts consistently high across our member’s sites too. : COPYRIGHT NOTICE: All of the content on our websites are 100% Copyright protected and owned by our company. Only active paying InvestorCarrot members can use the content on our websites. If we find people copying our content off of our customer’s websites or from our images on this page, we will pursue violators for copyright infringement.  As you can see, there are only a few quick questions to answer – name, email, phone and type of investor. Lots of testing has shown that 3-4 form fields are ideal for conversions – any more or less actually drops the rate of performance. This graph from HubSpot’s research on over 70,000 forms shows why 3 is the magic number for conversions: We’ve tested the number of things our forms ask for on the first opt in box for both buyers and sellers… and once you start to get past 3-4 on your first form… your conversion rates go way down. You’ll see lots of real estate investor websites that are killing their conversions by asking for way too much information on the first chance. Like this one… Can you imagine being a motivated seller who really needs to sell… but just isn’t ready to give up all of your info quite yet on this first form… yet almost every field on that form is required for you to get to the next step? However, when a motivated seller does submit this form… you know that they’re VERY QUALIFIED. Long forms are terrible for conversion… but increase the quality of your leads. So we melded the two into… Step 2: The Best Of Both Worlds – High Conversions AND Qualified Leads A short-form upfront to increase lead conversion… and a long-form on the second step to increase your lead quality. To get the highest conversion and the most qualified leads (the ultimate goal), the key in the 2-step opt-in process is a short and sweet “Step 1” form… that leads to a longer more qualifying “Step 2” form. Once the buyer (or seller) completes the first form… the shorter form, he or she will see a more detailed Buyer Profile to … Continued

Customer Review Machine for Real Estate Investors

What you’ll learn: how to consistently ask for, collect, and publish high-impact reviews that build trust, drive conversions, and strengthen your SEO visibility without sounding awkward or pushy.

Carrot vs Altneratives

What makes Carrot different? Carrot offers best-in-class solutions for real estate websites and real estate CRM. But what does “best in class” mean? It means we hyper-focus on offering complete, standalone software with the features you need — without the bloat or overcomplexity. Because we’re so focused, we have the time and resources to continuously make our products better and more effective. Here are some of the reasons Carrot stands out against our competitors. Optimized for conversion Why do Carrot website templates look similar? Because they’re based on a foundation of converting visitors to leads. We’ve spent years testing and implementing what works. Unparalleled performance Site speed and performance matter. A poorly performing site doesn’t rank well in search results and drives away leads. We’re constantly updating the Carrot platform to keep your site lightning fast. Integrations welcome! Our websites and CRM integrate seamlessly, but you don’t need to use (or pay for) both. You’re free to integrate your favorite software that fits your exact needs, building your own custom tech stack that drives leads and closes deals. Unique AI features AI has a lot of benefits, and we want to give you even more. That’s why we offer useful AI tools that let you work faster and more efficiently. We’re focused on your needs, not just rebuilding the same old AI everyone has. Real estate niches You’re so much more than just a real estate investor or agent, so why settle for a generic website template? Find a template, keywords, and content for your specific specialty. Action-based CRM It’s easy to forget what you need to do next or what tasks are most important today. CarrotCRM is an action-based system that keeps you moving without thinking.

Carrot vs Custom Sites

Carrot websites are built for lead generation. Period. There’s a reason that we specifically call Carrot sites “lead generation websites” — because that’s what they’re designed to do. We have spent 10+ years testing and optimizing Carrot website templates for peak lead conversion. Everything from what elements to include on a page, where forms should appear, what information those forms should ask for, and even the order of the pages in the navigation. It all makes a difference when you’re trying to generate leads, and it’s all baked into Carrot templates from the start. That’s why successful real estate investors prefer Carrot websites versus custom sites. A custom site might look nice, but if it doesn’t attract traffic and turn that traffic into leads, it’s not fulfilling its goal. Would you rather have a site that stands out or one that makes you money? At the end of the day, you need a website that generates leads. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance. How Carrot Works Carrot Websites vs. Custom Websites Custom Fully customizable for a totally unique look High converting website designed to generate leads Ready to launch in minutes No tech skills or contractor required for setup Plugin and security updates done automatically SEO optimized starter content so you don’t need to write an entire website from stratch Built-in SEO tools & dashboards A full suite of content creation tools to boost SEO Automatically created Location Pages to save countless hours Forms in the right spots & connected to a built-in lead manager Performance reporting dashboards Carrot websites have the best SEO & search rankings Carrot websites dominate search rankings for common real estate keywords like “sell my house fast” and “sell my house for cash” thanks to years of optimization and built-in SEO and content tools that help you stand out. In a study of 225 U.S. cities to see which websites appeared as the top search result for the search term “sell my house fast,” Carrot websites appeared at the top of the page most often. The higher you rank in search results, the better your chances of attracting motivated leads. With a custom site, you’d have to figure out SEO on your own or pay someone to handle it for you while Carrot users already have a head start. Built-in Carrot website features With a custom website, that’s all you get … just a website. With Carrot, you get a website optimized for performance and lead conversion, plus additional tools and features that help you drive business and improve over time. Real Estate Website Templates Start off strong with a template designed for attracting real estate leads. Templates include SEO-optimized starter copy to help you launch fast. Drag & Drop Editor Customize the look of your website by adding different pre-built elements for content, testimonials, FAQs, About Us pages, and more! SEO Tools Find the best keywords to rank for, make sure they’re applied correctly, and watch how your search rankings change over time with built-in SEO tools. Automated Content Regularly publishing new content on your site is important for SEO. Carrot makes it easy with a variety of content creation and editing tools. Call Tracking Understand where every lead comes from … even the ones who call. Carrot offers call tracking for your website and other marketing campaigns. Real Estate CRM Don’t just generate leads, manage them through the … Continued

Carrot vs GoHighLevel

The major difference between Carrot and HighLevel (it’s a big deal) There is one fundamental difference between Carrot and HighLevel (often called GoHighLevel): Carrot is built for real estate professionals, HighLevel is built for marketing agencies. HighLevel is a robust marketing platform with a lot of features that real estate professionals don’t need and likely won’t use. It’s designed for complex marketing agencies that set up and manage websites and marketing for many clients across industries. Single businesses can use it, but that’s not what it’s built for. Carrot provides best-in-class lead generation websites and CRM specifically for real estate investors and agents. Our solutions are designed to be easy to use and effective for novice investors and large real estate teams, with the industry-specific features you actually need. Carrot Best-in-Class vs. GoHighLevel All-In-One HighLevel promotes itself as an all-in-one solution. The problem with that is you end up paying for or distracted by features you don’t actually need. Carrot builds best-in-class solutions that can be used alone or integrated based on your need. This approach lets you build the tech stack that you want using your favorite solutions. Carrot CEO Trevor Mauch explains why Carrot isn’t an all-in-one (and why that’s a good thing) Carrot vs. GoHighLevel Features Because Carrot is not an all-in-one, this feature comparison focuses on lead generation websites and CRM functionality. Designed for real estate Websites designed for conversion Drag & drop website editor Website SEO tools CRM ready out of the box Property data & reports Automations Complex & difficult to build Simple to set up AI features $97+/month Pay by usage Carrot for Real Estate Real estate is a unique industry that requires unique features to attract leads and manage your deal pipeline. Carrot spent the past 10+ years building solutions for real estate investors and agents, not trying to make an existing solution fit your needs. Here are some features our real estate customers appreciate the most. #1 lead generation websites More Carrot-hosted websites appear at the top of the search results than any other real estate sites. That’s not a mistake. Built for teams & individuals Whether you’re a solopreneur or manage a million dollar firm, Carrot has the tools you need to get ahead and grow your business. Built-in property data Stop piecing together property data. CarrotCRM gives you everything you need to know in one report. AI for real estate Say goodbye to generic AI tools and hello to features that actually help you close more deals. Real estate content Your site starts with SEO optimized copy specific to your real estate specialty. Plus, our content library helps you publish articles your leads will love. Set up help You’re not a web developor or a marketer. Let our in-house experts help set up your website for success!

What’s New at Carrot? Q3 2025 Updates

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We’re officially in the last quarter of 2025 (how did that happen?). And while Q3 included a good chunk of the summer, we didn’t spend the whole time on vacation! Instead, we were busy releasing new features and improving existing ones. Here’s a recap of some of the highlights from Q3 2025. Key Takeaways Table of Contents New Subscriptions New Features CarrotCRM AI Call Tracking  Performance Improvements LLMs.txt for AI Discoverability Google Maps Load Time Hide or Show Website Elements Based on Screen Size Speed Improvement for Google Analytics Users What’s Coming from Carrot in Q4 2025? More Design Customization Property Analysis & Offer Recommendation AI Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today New Subscriptions If you’ve looked at the Carrot pricing page lately, you might have noticed some changes. We’ve simplified our subscriptions so you get more baked-in features with fewer add-ons.  (If you’re a current Carrot member, don’t worry, your subscription is staying exactly the same. But if you want to change to one of the new plans, connect with our Support team using the live chat.) Our new subscription model follows a traditional “good, better, best” approach, giving you more features as you move up. But we made some critical changes to ensure that you’re successful no matter which Carrot subscription you choose! A few notable changes include: New Features We’re always looking for ways to improve Carrot, and last quarter saw a couple of very exciting feature releases! CarrotCRM AI The first set of CarrotCRM AI features technically came out in late June. But in case you missed the announcement in the haze of summer, it’s worth repeating here. CarrotCRM — a best-in-class CRM for real estate investors, formerly known as InvestorFuse 3.0 — offers a range of AI tools that highlight the most motivated leads, instantly surface critical information, and save investors hours of manual work. Want to see for yourself? All CarrotCRM users can try AI Lead Scoring and AI Summaries for free on five opportunities! Call Tracking  Understanding where your leads come from and which source generates the most deals is critical to smart marketing and budgeting. Why spend a lot of money and time on a lead source that never converts? Dedicated landing pages and forms are good for tracking online leads, but what if a lead calls you, either because they got your phone number from a piece of offline marketing (like direct mail) or because they found your phone number on your website but simply prefer to call than fill out a form? You can ask where they heard about you, but that information isn’t always reliable.  With call tracking, you know without a doubt what piece of marketing drove that call. And now, Carrot members can access call tracking right within their website platform! With just a few clicks, you can get dedicated phone numbers for each of your marketing campaigns, and an insightful dashboard to pinpoint which campaigns are most successful. Performance Improvements Carrot’s top priority is making sure you have the best performance possible. But what exactly does performance mean? It means that Carrot websites are intentionally designed to load fast, be secure, show up when and where people are searching, and convert website visitors into leads. Here are some recent updates that ensure top-notch website performance. LLMs.txt for AI Discoverability We all know that AI search tools are becoming more popular. And built-in AI search results in Google are impacting the SEO landscape. To help Carrot members adjust to these shifts, we’ve now implemented LLMs.txt files on all Carrot … Continued

Carrot Servies webpage

Website Creation Help You can set up your new website yourself in just a few minutes by following our helpful onboarding prompts. But if you want some additional assistance, we have you covered! You can purchase a Quickstart or Quickstart+ setup package during checkout. Or contact customer support via the live chat to add a setup package at any time! If you’re interested in a CSU, connect with our sales team. Quickstart Need a little help personalizing your site and getting everything connected? Quickstart gives you a jump start personalizing your new site. With Quickstart, our website specialists: Quickstart+ Quickstart+ goes beyond basic setup and focuses on additional personalization to your site for your brand and market. With Quickstart+, you can expect: Concierge Set Up Want the ultimate setup experience? Carrot’s Concierge Set Up (CSU) is perfect for customers with defined brands and focuses on making your site truly unique. With Carrot’s CSU, you get: You can’t purchase this service during the checkout process. If you’re interested in CSU, schedule a sales call. Not sure which setup service is right for you? Let’s connect to discuss your needs! Carrot Services Marketplace We’re committed to helping you succeed with every form of lead generation. While an awesome website is a critical part of converting leads, there are many ways to drive leads to your site. To help with this, we’ve gathered a marketplace of trusted vendors to give you the support you need. SEO Services Need help dialing in your website’s SEO? Here are some real estate SEO specialists who can help! SEO Providers > PPC & Facebook Ads Online ads is a popular way to generate leads. But setting up successful ad campaigns is a science. Let these experts handle it for you. PPC Providers > Pay Per Lead Many real estate investors like pay-per-lead (PPL) options. We trust these companies to provide quality leads. PPL Providers > Offline Marketing Want to add direct mail or TV ads to your lead gen mix? No problem! These providers can help you integrate offline marketing with your website. Offline Marketing >

Why More Leads Won’t Fix Your Acquisitions, But Better Leads Will (And How to Find Them) 

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If you’ve been closing real estate deals for a while, you’ve probably noticed a pattern: some sellers show up ready to move forward, while others take months of follow-up and still fizzle out. The difference usually isn’t what you say or how good the deal is. It’s often where the lead came from. After working with 6,000+ investors, we’ve seen exactly how top closers separate the noise from the opportunities. They know that the best leads are the ones that make you the most money in the shortest amount of time, with the least amount of energy. In this post, we’ll break down which lead sources consistently deliver motivated sellers, how to spot the ones worth prioritizing, and how to tighten up your process so you’re spending less time chasing and more time closing. Because in this business, more leads won’t fix your pipeline. Better ones will. Table of Contents Summary: The best real estate leads aren’t just plentiful—they’re motivated. This post breaks down why inbound leads outperform outbound, how to identify true seller motivation, and how tools like Carrot CRM help prioritize leads that actually close. Learn how website optimization and AI lead scoring can dramatically improve your ROI without increasing your marketing spend. 7 Key Takeaways 1. Not all leads are equal. The biggest difference in how fast and profitably a deal closes often comes down to the source of the lead, not just how well you pitch. 2. Outbound = low intent, high effort. Cold calling, texting, or blasting postcards can bring in leads, but most aren’t ready to sell. They require heavy follow-up, burn energy, and usually take months to close. 3. Inbound = high intent, faster closings. Sellers who search for you (SEO/PPC) or directly fill out a form are already motivated. Investors report these leads close in fewer touches, with less chasing, and on much shorter timelines. 4. Seller behavior signals motivation. → Direct call = high urgency → Website form = strong intent (often after months of consideration) → Cold call response = curiosity, but more often low urgency 5. Motivation shifts over time. A seller who sounded “hot” at first may stall when it’s time to act, while a lukewarm one may heat up later. That’s why prioritization has to be ongoing, not a one-time judgment. 6. Data beats guesswork. Relying on memory, scattered notes, or assumptions (“they called three times, so they must be motivated”) causes missed deals. Tracking lead scores, sources, and engagement data paints the real picture. 7. Your website is the hub that multiplies ROI. Every channel—direct mail, ads, radio, or referrals—eventually drives people to Google you. If your site is slow, generic, or confusing, you leak deals. Fast, trustworthy, conversion-optimized sites (with testimonials, strong About page, and clear CTAs) turn intent into action. The Best and Worst Lead Sources for Motivated Sellers If you talk to ten different marketing folks or investors, you’ll hear ten different ‘best’ ways to get deals.  Everyone has “the best way” The cold-calling coaches say you just need to “dial more numbers.” Direct mail coaches promise your next campaign will work if you just tweak the headline. Ad agencies tell you that if results are flat, it’s your targeting. Each channel has its champions. And when the channel doesn’t deliver, the message is that you did it wrong. And conveniently, the fix is to buy their course or their list. So let’s look at the fundamentals of how people actually behave when they’re ready to sell. It’ll help you decide for yourself where you want to spend your time and energy.  Outbound … Continued