Search Results for conversion

Videos Increase Website Conversion Rates Up to 56% — Here’s How to Get Started

By

Video content is the best way to boost motivated leads without requiring any extra website traffic. This article explains why video is a game-changer for website conversion, and shares practical tips to get the right video content on your website! Key Takeaways If you want to increase your website conversion rate and number of motivated leads, read on to discover how to quickly add videos to your site. Table of Contents The Data Behind Why Video Matters The 5 Types of Videos Your Website Needs How to Produce Videos, Easily Where to Put Videos on Your Website Conclusion: Make 2025 the Year of Video The Data Behind Why Video Matters Online video consumption is estimated to hit four hours per day in 2025, according to Oberlo. When sellers do their research on who to work with, they don’t just like to gather information via video, they expect it! That’s why it only makes sense that your website should include videos. It’s not just a matter of giving web visitors information in a format they prefer. Having videos on your website can dramatically improve your lead conversation rate (how many website visitors turn into leads). Based on recent data analyzed by Carrot, when a web visitor starts watching a video, their chances of converting to a lead increase 24% (over visitors who don’t watch videos). Visitors who watch an entire video have a 56% better chance of converting! Adding videos to your website also helps with SEO. Google places a lot of weight on “high quality” content that it believes will help users answer their questions and find valuable information. Since today’s users like to watch videos, Google likes when videos are available to answer their search queries. Answering common questions or covering popular topics lets you capture that search traffic more easily. As people watch videos on your site, they’re also inherently spending more time on the page. Google also views this as a positive indicator that your content (and by extension, your website as a whole) is valuable, which can positively impact your domain authority and search rankings. The 5 types of videos your website needs Videos are a great way to answer common questions, highlight your experience, and put visitors at ease about working with you. Think of video as your chance to be “face to face” before you ever meet a lead. You likely get some of your best deals by networking, so bring that same personality and energy online with video! Here are the most important videos to make for your website. Note: If you’re new to video, get our free Video Marketing Playbook for R.E. Investors for ideas, scripts, and easy steps to recording! 1. “About ” Video Who are you? What’s your experience? Why should people work with you? Make a short video introducing yourself and let people get to know you so they feel comfortable reaching out.  Here’s a video that walks you through creating an “About us” video as a real estate investor or agent: 2. Working with [Your Company Name] Video A “How it Works” video can put potential leads at ease by detailing what it’s like working with you. How does the process work? What steps can they expect? What objections might they have? 3. Customer Testimonials Video testimonials from happy clients talking about what it’s like working with you and how pleased they are with the results are great on websites. Website visitors may be skeptical of a written quote, but watching people talk about their experience generates a lot of trust.  Here’s an in-depth video on exactly what to … Continued

Are These 7 Mistakes Sabotaging Your Real Estate Website Conversion?

By

Are you frustrated that your real estate website isn’t generating the expected leads? You’re not alone. Many agents and investors struggle to convert website visitors into clients. The good news is that a few common mistakes can be easily fixed. In this blog post, we’ll reveal the top 7 real estate website conversion killers << watch this video] sabotaging you and show you what to do instead. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 7 Real Estate Website Conversion Killers 1. Not Optimizing Your Forms The Problem: Having too many form fields and unclear calls to action (CTAs) creates a conversion roadblock. Visitors get intimidated by lengthy forms, and CTAs that don’t clearly communicate the benefit leave them unsure of what they’ll get in return for their information. Data and Insights: Studies by HubSpot show that forms with fewer fields see significantly higher conversion rates. Unbounce research indicates that landing pages with 3 form fields convert at a rate 10.25% higher than those with 4 fields and a whopping 12.05% higher than those with 5 fields. The Solution: Keep your forms short and sweet, with only 3-4 absolutely necessary fields. Focus on capturing essential information like name, email address, and phone number (if relevant). Here’s the breakdown of key fields: By streamlining your forms and using clear CTAs, you’ll remove friction from the conversion process and encourage more website visitors to become qualified leads. 2. Cramming Too Much Info into Your Hero Section The Problem: A cluttered hero section overwhelms visitors with information overload. They won’t know where to look or what action to take, leading to a missed opportunity to capture their attention and guide them toward conversion goals. Data and Insights: Studies by Crazy Egg show visitors typically spend less than 8 seconds on a webpage before deciding to stay or leave. This emphasizes the importance of a strong first impression, and the hero section is prime real estate for grabbing user attention. Unbounce research also indicates that websites with clear hero sections featuring a single, focused message see conversion rate increases of up to 93%. The Solution: Keep your hero section clean and focused. Here are key elements for crafting a high-performing hero section: By following these steps and prioritizing a clear, focused message in your hero section, you’ll increase engagement, improve user experience, and ultimately convert more website visitors into leads. 3. Not Addressing Client Needs and Objections Upfront The Problem: Leaving website visitors feeling unsure if you can solve their problems. Many people searching for real estate investors or agents have specific concerns and anxieties. If your website doesn’t acknowledge these concerns, visitors may bounce or choose a competitor who seems to understand their situation better. Data and Insights: According to a National Association of Realtors (NAR) survey, 82% of buyers and sellers say it’s very or somewhat important to work with a real estate agent who understands their needs. Furthermore, a study by Zillow indicates that 44% of potential sellers hesitate to list their home because of the perceived complexity of the process. The Solution: Anticipate your ideal client’s worries and address them directly on your website. Here are some strategies to build trust and establish yourself as a solution provider: By proactively addressing client needs and objections upfront, you’ll build trust, alleviate anxieties, and position yourself as a valuable resource. This will lead to more qualified leads and, ultimately, more successful client relationships. 4. Not Including Credibility and Social Proof The Problem: In the competitive world of real estate, building trust with … Continued

EP 493: Top 7 Site Conversion Killers w/ Katie Stapko & Trevor Mauch

By

You’ve worked hard on your website to generate leads. That’s why today we’re playing defense – Katie & Trevor are looking at what NOT to do regarding design & conversion. Listen in to find out what you can do to make your website work even harder for your business. Mentioned in this episode:

EP 422: Getting Better Testimonials: A Practical Guide to Increasing Trust & Conversion

By

Testimonials can make or break your ability to generate leads and convert those leads into profitable deals. That’s why we’re talking with two of our all-time favorite guests, Beau the closer & Keith the SEO beast to break down: The specific questions that’ll get a house seller to give you a raving review that bust objections How Keith & Beau leverage these testimonials on your website and Google profile to generate more & higher-quality leads How to capture the perfect video testimonial vs. a written review, the most common mistakes investors make, and more! Whether you’re brand new to real estate investing or you’ve done 100 deals, join in on this conversation with two six-figure wholesalers to hear how you can become a more credible (and profitable) real estate investor. Learn how to make the most of your website at Carrot.com/convert Mentioned in this Episode: Keith Sant’s Carrot site Beau Hollis’ Carrot site Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:04 – 00:00:16:00 Beau Hollis And I have so many my friends. I’ve tried and tried and tried to talk to them. Go to closings. Go to closings. Go to closings, get allies, go for the reviews. And they still don’t have reviews. And they’re trying to run like PPC ads and all this kind of stuff. They’re running all these kind of ads, paid ads with no reviews. 00:00:16:00 – 00:00:22:04 Brady Winder Wasted money. Everybody listen to this. Like, don’t be run on PPC as with no reviews, no credibility, your waste money garbage. 00:00:22:04 – 00:00:37:22 Beau Hollis Stop that. Don’t do it. Go to go to the start going to closings for the next month or two. Bring your cell phone. Have great cameras, by the way. Go there. Take a selfie video with these people or go to their house. If you already bought their house and have a good relationship, say, hey, I know it’s crazy, but would you do a review with me? 00:00:38:05 – 00:00:43:07 Beau Hollis You know, like go, like, spend, spend a little time, do this, invest in it. 00:00:48:16 – 00:01:06:11 Brady Winder Hello, friends. Welcome back to the Care Cast podcast, where James Brady I’m your host and this is the podcast for real estate investors and agents, where we help you build businesses of freedom and impact by dialing in your online marketing. Today I have my friends with me, Mr. Keith Sands, Bo Hollis. Welcome back to the podcast, guys. How’s it going. 00:01:07:15 – 00:01:11:04 Beau Hollis Man? Glad to be on here with all of these guys. 00:01:11:15 – 00:01:13:10 Keith Sant Yeah. Bernie, appreciate you having me back. 00:01:14:20 – 00:01:33:05 Brady Winder Absolutely. It has been a minute. If you guys don’t know, Bo Hollis keeps saying, go to Google and type in carrot. Keith, Bo, whatever. You’re going to find a lot of good content, but these guys have been investing for years are some of the best wholesalers, best investors around and really know their stuff when it comes to it. 00:01:33:05 – 00:01:49:23 Brady Winder So Keith is stronger on the lead generation side and Bo is the closer, but they both do both of those really well. But if you guys want to know how to generate leads through and closed deals, we’ve got a lot of content on both of those. So what are we doing today? It’s website design and conversion month care. 00:01:50:14 – 00:02:15:08 Brady Winder In February. And so we’re talking about how to … Continued

What Makes a High-Converting Real Estate Website? / Ultimate Guide to Website Conversion

By

Are you tired of using generic website templates that don’t deliver the results you want? At Carrot, we understand the importance of a high-converting real estate website for investors, and that’s why we’re BIG nerds regarding testing. Over the past decade, we’ve put our website templates through hundreds of rigorous tests to ensure they deliver the best possible results. We know what works and doesn’t, and we’re constantly refining our templates to help you achieve your real estate investment goals. So, if you’re ready to take your website to the next level, come and discover the power of our high-converting real estate templates – you won’t be disappointed! × × Featured Training: Learn To Rank Your Real Estate Website…The Right Way Learn More We’ve tested things like… …and lots more. Sometimes the results are inconclusive. Sometimes they are significant — when that happens, we apply what we learned to our website templates.  In part, our obsession with conversion optimization has made us the #1 website builder for real estate investors. Are you tired of low conversion rates and struggling to generate leads for your business? If so, you’re in luck! In this post, I’ll share what a good conversion rate looks like and provide three powerful techniques to optimize your website for maximum success. Don’t miss out on this opportunity to take your real estate business to the next level. What do we mean by conversion & how much does it matter? When we talk about conversion on a real estate investor website, we’re referring to a website visitor taking a desired action, such as filling out a form. The percentage of website visitors who complete this desired action is known as the conversion rate, which is an important metric for measuring the success of a website in achieving its goals. Understanding your conversion rate is crucial to know how well your real estate investor website performs. It can help you optimize your website to attract more leads, increase engagement, and ultimately, drive greater success for your real estate investment business. The 3 Biggest Factors of a High-converting Real Estate Website Watch this video… “Website Conversion 101” 1. Personalization Structure and appearance The websites that convert take advantage of their web design to pull people in and get them to explore their site. Attractive web design for high-converting websites means: Logo & brand colors for a cohesive look. Logos and brand colors are essential for website conversion rates as they help to create brand recognition and establish trust with visitors. Logos serve as a visual representation of a brand and can help to communicate a company’s message and values instantly. The impact a good website logo can have on conversions can vary greatly depending on various factors, such as your target audience and the website’s overall design. However, it’s generally agreed that having a strong and well-designed logo can positively impact conversions in several ways. A good logo can help to establish brand recognition and credibility, increase brand awareness, and create an emotional connection with visitors. These factors can contribute to higher levels of trust, ultimately leading to increased conversions. Brand colors also play a key role in establishing a company’s identity and creating an emotional connection with consumers. When used consistently across all touchpoints, logos and brand colors can help to build a strong brand image, increase brand awareness and create a sense of reliability and credibility, all of which can contribute to higher conversion rates. Utilizing a logo maker, you can get the effect quite simply. Here are a few examples of quality logos and brand colors. Put … Continued

EP 420: Website Design & Conversion 201: Effective Copywriting, Colors, Forms, Testing & More

By

[This is a follow-up to last week’s podcast!] In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about: Listen to Part 1: Website Design & Conversion 101: 3 Steps to a High-Converting Lead Generation Hub Work with Motivated Leads – Carrot Member? Go here. Work with Motivated Leads – Not a member? Go here. Get the rest of our site design & conversion content & Carrot.com/Convert Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:16:04 Motivated Leads When somebody comes to your website, initially people are put off by really long forms. It just looks looks like too much. It’s like, I don’t want to fill out 15 things. It’s going to take me too long. So you can break the form into two or three steps and just ask like the crucial things you need phone number and address. 00:00:17:00 – 00:00:37:00 Motivated Leads Get that up front. Now, you captured that. After they do that, ask all the additional questions. So it looks like it’s easy. And then that second, second step is going to ask like, why do you want to sell? How fast do you want to sell? How much work does your property need? The people that aren’t serious and aren’t motivated are going to leave. 00:00:41:15 – 00:00:58:21 Brady Winder Hey friends, you’re listening to the CarrotCast Podcast by Carrot.com will help investors and agents like yourself build businesses of freedom and impact. I’m your host, Brady Winder, and today have returning guests, triple, quadruple returning guests Brian and Chad of Motivated Leads. Please welcome back to the podcast guys. 00:00:59:06 – 00:01:01:23 Motivated Leads And thanks for having us, man. We appreciate you. Yeah, thanks. 00:01:01:23 – 00:01:20:04 Brady Winder BRADY Yeah, Thanks for coming on. We appreciate you just as much. If you want to hear more about what Brian and Chad do, essentially they help over 400 investors get more motivated seller leads and they do it through SEO and paid ads and they do it really well. We go back and listen to part one of the podcast from last week. 00:01:20:06 – 00:01:37:13 Brady Winder This episode is going to be a sort of a deeper dive into website design and conversion. So we’re going to talk about some of the tests of Brian and Chad around to see if we move this form, if we change this color, if we do this, if we modify the page, is it going to convert better? Is it going to get us more quality, more? 00:01:37:13 – 00:02:00:17 Brady Winder Besides where to talk about some of the psychology of copy and what needs to be on your website to attract motivated seller? But if this is too much for you, go back and listen to part one and then part three later this month is going to be all about testimonials. So anyways, it’s designing conversion month. Go to care.com slash convert to get all the content that we’re talking about and let’s dive in in this episode. 00:02:00:17 – 00:02:34:16 Brady Winder So kind of picking up where we left off, we talked about online sub. So the three things you need to do, you need a personalized website, you need localization, you need credibility on your website. Let’s talk about kind of first the structure of the website. How do you maintain a cohesive look and feel? You know, we talked about Cara out of the box, but I wanted to … Continued

EP 418: Website Design & Conversion 101: 3 Steps to a High-Converting Lead Generation Hub w/ Motivated Leads

By

Does your website SELL? Does it attract, qualify, and educate prospective sellers so they choose you over other investors? A high-converting website should do exactly that while looking good and generating motivated leads. In this fast-paced, equally strategic yet tactical conversation with our friends Bryan & Chad at Motivated Leads, we talk about: The 3 main elements of a high-converting website The very first things you need to edit on your website to ensure it converts visitors into leads The differences between pages for leads from paid ads vs. organic search How to make sure your website converts on mobile, and more. Tune in next week for part 2! Mentioned in this Episode: Get the rest of our site design & conversion content & Carrot.com/Convert. Work with Motivated Leads – Carrot Member? Go here. Work with Motivated Leads – Not a member? Go here. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:18:02  Chad Keller Yeah, I think a lot of it too, has to do with what your traffic sources, if you’re going SEO driven and you’re looking for those organic leads that are coming through Google, then you need to focus more. So on the whole entire website itself, that whole homepage, the story that it’s telling, as you said, Brady as well as the hero section. 00:00:18:02 – 00:00:37:08  Chad Keller The hero section is like what we call the hero section, is that main called action and the form up there, SEO traffic itself is more, as we said, like they’re organic. So the clicking past the ads, so they’re more likely to read through the website and want to go through that story. And it’s a high converting lead at that point. 00:00:42:07 – 00:00:57:07 Brady Winder Hey friends, welcome back to the Characters podcast Meet Care.com, where we help investors and agents, small businesses of freedom in Impact. I’m your host, Brady Winder, and today I have with me Brian and Chad with motivated leads. Welcome back to the podcast, guys. How’s it going? 00:00:57:16 – 00:00:59:01 Bryan Driscoll And thanks, fans. Good seeing you. 00:00:59:08 – 00:01:01:06  Chad Keller There, man. Appreciate it. Yeah, it’s been a while. 00:01:01:16 – 00:01:23:06 Brady Winder Absolutely. It’s always a pleasure to have you guys back on the show. It’s going to be really good stuff today. Today, everyone, we’re talking about website design and conversion month. It’s website design and conversion month accurate. And so go to care.com slash convert to get all our best resources on design and conversion. But we’re talking about this episode is basically going to be your design and conversion 1 to 1. 00:01:23:06 – 00:01:39:03 Brady Winder So if you haven’t set up a website before or maybe you’ve just set up your website, there’s going to be a lot of things you’re probably not thinking about related to design and conversion in there. And if you are thinking about some of the things like how do I customize my website, you might be not looking at them in the right light. 00:01:39:16 – 00:01:59:07 Brady Winder A lot of people usually approach websites from a design first approach, and we’re going to talk about why it might be a little bit different and what ultimately what motivated sellers are looking for when they come to your website. What does that website need to look like to get you more leads and deals? So that’s going to be the subsumed the next episode Part two of Burning Chat. 00:01:59:07 – … Continued

[Backed By Data] What is a Good Conversion Rate for Your Real Estate Investing Website?

By

You’ve probably heard the phrase “conversion rate” tossed around quite a bit over the years. And that can be a great thing if you’re testing your conversion rates… but not so good if it’s inaccurate and you follow the next “guru” advice blindly without running your tests (or for Carrot members, we do this for them). Carrot is one of the leading real estate website platforms. We are confident that our members generate 60,000+ leads per month through our platform and nearly 1.7 million sessions each month because we have such an extensive data set available to us from which to conclude. So first… let’s dive into the basics of conversion rate (specifically for a real estate investor website). Then we’ll dive into why it’s important, how to do it right, and give you a few resources we use to improve our conversion rates. What Is Conversion Rate? The “conversion rate” on your website is simply the ratio between the number of people who land on your website vs. the number of people who “convert” on your website to become a lead. That could be a cash buyer lead, motivated seller, tenant, or private lender. The “conversion rate” is pretty simple to calculate. If you have 100 visitors to that page and 15 of them put in their info on that page and opt-in as a lead for you, that is a 15% conversion rate. In other words, it’s… Conversion rate percentage = (Number of people who converted on your website / Number of visitors to your website) x 100 At Carrot, we’re constantly testing our customer’s websites to see what converts visitors best. A Test In Progress On A Carrot Members Website: This is a shot from an actual test we’re running on a motivated seller website. How Do You Find Out The Conversion Rate? There are a few ways to determine your website’s conversion rate. The easiest and most accurate is using a software tool… like the one we use… VWO.com (about $49/month and easy to use). You have to get a bit of code from the software, put it on your website (really easy to do inside a Carrot account – hit up our support if you need help), and then set up the test in the software. Let the traffic come in; it’ll tell you how many people convert as a lead. It may take you a few hours your first time to set up a test, and unless you’re getting 100 visitors to your website each month, it’s probably not worth setting up a test (it would take many, many months to come up with any real info because your traffic is so low). If you’re on a budget and are not a tech person, you can count the number of leads you had in a specific period — then look up the # of visitors in that period on your analytics and divide the two. *Or, if you’re a Carrot member… and you’re getting over 500 visitors a month to your site and 15+ leads a month, we’ll do your conversion rate and optimization testing for you! Just let us know through support.  What Is A Good Conversion Rate For A Real Estate Investors Website? One of the biggest misconceptions we hear all the time (and I once thought the same thing) about conversion rates from our members… is that there is a “normal” conversion rate for a website in our industry. I wish there were. But in reality… there are so many factors that can affect how many people convert on your website into a … Continued