Category: The CarrotCast Podcast

From online marketing to mindset, join us as we unlock the best stories, tactics, and strategies from America’s top investors and agents.

  • EP 246: How to Double Your Commissions Without Doubling Your Team w/ David Greene of Bigger Pockets [HYBRID Part 1]

    EP 246: How to Double Your Commissions Without Doubling Your Team w/ David Greene of Bigger Pockets [HYBRID Part 1]

    When creating your master-plan, make peace with the fact that you may get hurt a little bit – but you’re going to be fine.

    – David Greene

    Double Your Commissions Without Doubling Your Team w/ David Greene of Bigger Pockets [HYBRID Part 1]

    David Greene is an award-winning agent, investor, businessman, and the co-host of the Bigger Pockets Real Estate Podcast. His “ecosystem” of services is changing the real estate game.

    By being a one-stop-shop for his clients, David is able to provide service that is superior to many others in his field. Today, we’re diving into how he has built his incredible team, what he is doing today that is unlike other agents and investors out there, and why you don’t need to have it all figured out… you just need to take action.

    Read the Full Show Notes Below…

    I’ve been looking forward to this podcast for a long time. I’m a huge fan of the Bigger Pockets Podcast, and I appreciate how they have brought the world of real estate investment to the main-stream.

    David Green and Brandon Turner help explain the fundamentals of real estate while featuring some awesome guests along the way. But David is much more than this podcast. His team-building skills and ability to adjust his mindset are second to none.

    Here’s how he does it… 

    Monkey See, Monkey Do

    When it comes to team-building, David has the process down. Between his real estate brokerage, mortgage brokerage, investment business, and other endeavors in the works, it is important that David has the right team of people on his side, operating in a manner that he has deliberately designed. 

    He calls it his “Barrel of Monkeys” approach. We all remember the game with the hanging monkeys from when we were kids. One money would have one hand up and the other down.

    As it relates to agents, the agent would be learning from the vets, while passing their knowledge on to those who are newer on the team.

    Veteran agents don’t want to show houses, enter property data, or call listing agents. But agents who are first starting out, need this experience. Partner the veterans with the rookies and everyone wins. 

    Creating Your Master Plan

    David was a cop for a long time before falling into real estate. He fell into it when a friend was under contract with a home but had to move at the last minute. He was going to lose his money, but David stepped in, took over the contract, saw the possibility, and the rest is history.

    He didn’t go in knowing all the answers or how things were going to turn out. He went in knowing he had a lot to learn, and one of the best ways to learn was by making mistakes. 

    As David began investing in real estate, he was saving up money, buying rentals, and getting his butt kicked. Then he learned the BRRR method, and he began to do things better.

    He became an agent and he got his butt kicked there too. He realized he needed to hire out, and gain assistance in the areas he lacked. Once he had the right team in place, his business took off. Last year, he and his partner sold over $93 million in real estate. 

    Action is More Important Than Perfection

    Yes, running the numbers is important. But studying every analytic, crunching every number, and getting so caught up in what may be can keep you from closing on some of the very best deals. When looking at a property, David will look at these three things: 

    • Start with the 1% rule. This rule states that the property should rent out for 1% of your purchase price each month. As the home value goes up, the percentage goes down. For example, a $100k house should rent for $1,000 per month, whereas a $500k house should rent for $3500 or so. 
    • Buy in an area you know. David doesn’t buy in areas with snow. These properties have problems he isn’t familiar with, so he sticks to investments in sunny CA and AZ. 
    • Never buy in a rough neighborhood. While it can work out for those looking to get their feet wet, most of the time the properties are more trouble than they’re worth. 

    If you look at every potential factor or what-if, you will get paralysis. Get your momentum going, then figure out step 27. 

    The Podcast

    The Bigger Pockets podcast is the perfect place for agents and investors who are just starting out. In the episodes that do not feature a guest, David and Brandon really get down to the fundamentals, providing a deeper perspective on a general concept.

    As David puts it, just like in basketball, you’re not taught to slam-dunk right out of the gate. Instead, you are taught footwork, you run drills, and you scrimmage with your team. The podcast breaks it all down, so you can get started confidently in your real estate business. 

    David brings invaluable wisdom and experience to the table. He’s written a number of books, packed with information that will help agents and investors succeed. We are excited to be giving away 5 copies of his latest book to the first 5 people who leave us a review on Apple Podcasts.

    All you have to do is screenshot your review and send it to brady@carrot.com.

    Follow Our Guest: 

    Mentioned In This Episode:

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 244: Site Not Converting? Make These Tweaks to Your Site for More Traffic & Better Conversion w/ Cristina Kudlock

    EP 244: Site Not Converting? Make These Tweaks to Your Site for More Traffic & Better Conversion w/ Cristina Kudlock

    Before I was writing with Google in mind in an effort to rank number one. I now focus on writing content that will convert people once they are on my website.

    – Cristina Kudlock

    Site Not Converting? Make These Tweaks to Your Site for More Traffic & Better Conversion with Cristina Kudlock

    Cristina doesn’t come across as your usual home buyer. Her website has lots of pink, lots of smiling photos, and even some emojis tucked in there for good measure. But what the site doesn’t show is the massive amount of effort, learning, and trial and error that got her here.

    Her website may not look like other Carrot sites you have seen in the past, and that is exactly why she is converting so well. She’s ranking in the number one spot for many keywords in both Los Angeles and Arizona because of her unique approach and high-quality content.

    Today we are going to learn how she had built the perfect team, modified her marketing, and what she is doing to make herself even stronger. 

    Read the Full Show Notes Below…

    I first met Cristina at our last CarrotCamp. She is a powerhouse when it comes to real estate wholesaling. She has tacked two highly competitive markets with her genuine ability to get things done.

    She keeps it real, offering homeowners the information and services they need. While she is the force behind it all, she hasn’t done it alone. In fact, her business is a famly affair with everyone playing to their unique strengths and abilities. 

    Building the Team

    Today Cristina’s mother, sister, and husband all play a role on the team, but it wasn’t always like this. When Cristina was first starting out, the first people she hired to help her were her team of VA’s.

    Choosing the right VA can be difficult, especially if they are in a different county and you aren’t able to meet with them face to face. Cristina has two techniques she uses when vetting VA’s. 

    First, she will have them record themselves reading a script she provides. Cristina’s first two VAs were hired for cold calling, so she wanted to make sure they were easy to understand and had a big enough grasp of the language to be able to respond on the fly.

    Next, she will have them do a small excel project such as mining agent information. This will help her see their skills while weeding out any unmotivated candidates. Hiring her Vas was a game-changer.

    Instead of having to hit the phones, she was able to focus on managing leads, closing deals, and learning the art of SEO. 

    Making the Shift

    When Cristina first started wholesaling houses, she hit the phones hard. Cold calling was her bread and butter, something she was good at, but she realized it wasn’t’ sustainable. When she expanded into Arizona, she realized people were so inundated with calls and offers for their homes, her VAs didn’t stand a chance on the phones. 

    Today, Cristina focuses on getting her leads through SEO. She took the time to learn it herself and with the help of her team, she s able to create eye-catching content that brings people to her site.

    She doesn’t just write for Google, she writes with the goal to provide valuable content to her readers, converting them once they are on her site. Today, her website offers robust content that shows who she is, while tearing down any potential objections home sellers may have. 

    Challenging Herself

    You may have heard me talk about 75 Hard in a previous episode. It is a program designed by Andy Frisella to challenge your mind and help you build healthy habits. I knew going into 2021 that if I wanted to be able to keep up with my team, that I would need to grow.

    On January 1st, I went all-in with the program and I am already seeing growth from these challenges. Cristina is already well ahead of me on her journey and has learned a lot about herself on the way. To complete 75 hard, you must… 

    • Take a progress photo
    • Drink a gallon of water everyday
    • Complete 2 45 minute workouts. One must be outside – rain or shine
    • Pick a diet, any diet, and sick to it for the duration of the program
    • No alcohol and no cheats
    • Read 10 pages of any self development book every day

    The goal isn’t to get in the best shape of your life or learn something entirely new. The goal is to build healthy habits, while cutting out the bad ones. For Cristina, this was giving up TV for reading, something she has found sh enjoys much more. Working out twice a day will force you to look at how you are spending your time and will (as Cristina puts it) make you feel like a badass. 

    Reserve your spot at the next CarrotCamp mastermind at Carrotcamp.com

    Follow Our Guest: 

    Mentioned in This Episode: 

    • 75 Hard – https://andyfrisella.com/pages/75hard-info

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 243: From a $40k loss to $500k Profit – How the Home Buying Guys Pivoted Their Strategy to Win Their Competitive Real Estate Market w/ Adam Mitchell & Lance Doty

    EP 243: From a $40k loss to $500k Profit – How the Home Buying Guys Pivoted Their Strategy to Win Their Competitive Real Estate Market w/ Adam Mitchell & Lance Doty

    There are thousands of deals happening in these larger markets. It’s an abundance mentality – there’s enough for everyone. There’s more to gain by working together than working apart.

    – Adam Mitchell

    From a $40k loss to $500k Profit – How the Home Buying Guys Pivoted Their Strategy to Win Their Competitive Real Estate Market w/ Adam Mitchell & Lance Doty

    Adam Mitchell and Lance Doty are two amazing dudes and I was super pumped to have them on our first ever LIVE edition of the Carrotcast. They are the perfect example of a business following the plan, following through, and reaping the rewards. However, this wasn’t always the case.

    Just a couple of years ago, Lance and Adam lost over $40k, but they stayed the course, pivoted their strategy, and are now seeing profits well over 6 figures. This is how they did it. 

    Read the Full Show Notes Below…

    Everyone has a different path to success. At some point along the way, you will likely hit a setback that will cost you time, money, and most likely, both. However, if you’re smart, you’ll learn something that will help you completely change your strategy.

    This is exactly what Lance and Adam did when they spent the whole year working for 1 deal, only to find themselves out $40k which they had spent on marketing that didn’t work.

    They paused, hit the reset button, and have come out stronger than ever before. 

    Finding the Ying to Your Yang

    Adam isn’t new to real estate. He has been flipping homes for about 15 years but took a bit of a hiatus when he got married and started his family. A few years back, e partnered up with his best friend Lance and decided to get back in the game. Adam quickly discovered that the market had changed and the deals weren’t as easy to find. He focused on bringing in the leads, while Lance focused on closing the deals. 

    What’s really awesome about Adam and Lance is their partnership. They are complete opposites, who are able to complement each other in every way. Where one may have a weakness, the other shines. This incredible partnership has helped them to both grow and get out of their comfort zones.

    Today, the business has become a family affair as both Adam and Lance’s wives, Rachel and Denise, have left their full-time jobs to help run the real estate business full-time. 

    Making the Shift

    After spending all their money, borrowing from their 401k, and spinning their wheels on marketing that wasn’t working, they realized, it was all or nothing.

    Instead of putting their efforts into five different kinds of hamster wheel marketing, they shifted their focus to SEO and PPC.

    They launched a brand new Carrot site, changed their business name, and rebranded themselves as the nice guys in real estate… something they truly are.  Instead of spending all of their time and money looking for houses to flip, they began wholesaling.

    Shifting gears was a bit daunting at first but they asked themselves… 

    • Has anyone done this before?
    • What are the steps to make it happen?
    • What are we willing to put in?

    Once they realized it had been done before, they knew they would be able to do it too. They buckled down and got that first deal.

    After they received that first commission check, they knew that this was a real thing, and if they were able to repeat the process, they would be successful. 

    Staying the Course

    One thing I really admire about Lance and Adam is that they didn’t let the initial set back deter them from the vision. They kept pressing forward, following proven strategies used by many successful investors before them.

    I often remind myself that if something has been done before, then it does work. Direct mail works. Cold calling works. SEO works. When you are able to master one marketing channel, you can then stack on other lead gen sources to even further increase your volume. 

    Not Worrying About the Competition

    Adam and Lance are in a competitive real estate market. The challenge to compete with the other buyers out there seemed a bit intimidating at first. What Adam and Lance have done is learn to embrace the competition instead of casting them aside.

    They have successfully built relationships with other investors, showing that they value relationships over dollar signs. This, combined with their strong SEO game, has allowed them to generate new leads every day.

    Because of their great partnerships, and the ability to serve clients on the retail side as well, they are building a strong business that will be able to scale and grow in the future.

    Follow Our Guest: 

    Mentioned in This Episode: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 242: Diving into Member Data, Foreclosure Data, and the Real Estate Industry as a Whole Post-COVID w/ Aaron Amuchastegui

    EP 242: Diving into Member Data, Foreclosure Data, and the Real Estate Industry as a Whole Post-COVID w/ Aaron Amuchastegui

    There are so many cool opportunities out there for agents and investors. Even if you aren’t both, try to think like the other so you can best serve your clients.

    – Aaron Amuchastegui

    Diving into Member Data, Foreclosure Data, and the Real Estate Industry as a Whole Post-COVID w/ Aaron Amuchastegui

    Aaron Amuchastegui is an investor, developer, dad, husband, and the host of the Real Estate Rockstars podcast. He has bought and sold over 1,000 foreclosures and has developed his own software to help other investors do the same.

    Most importantly, Aaron is a data nerd who lets math guide him in all aspects of his business.

    Today, we are talking about foreclosure data, member data from our Carrot sites (our members raked in over 500,000 leads this year,) and the steps you should be taking as an agent or property investor to stand out from the pack post-COVID. 

    Read the Full Show Notes Below…

    From time to time, Aaron and I will sit down and create content together to be shared on both of our platforms. This is such a time! I am super excited to share this episode where we will dive it to talk about member data, foreclosure data, the impacts of COVID and much more. 

    Your Website = Your Authority Hub

    During COVID, those agents and investors with a strong online presence have done really well. In fact, some are reporting that 2020 was their best year yet career-wise. However, those agents who were just starting out or who lacked any sort of online presence have seen their numbers drop significantly.

    No longer are sellers interviewing multiple agents, looking for the right person to sell their home. Instead, they are heading to the internet, doing the research for themselves, and calling up their chosen agent to say “here, take my listing.” 

    Agents and investors with informational, evergreen content are making themselves seen and becoming the local authorities in their area. Instead of relying on Facebook, Zillow, or Instagram to share content and reviews, savvy real estate professionals are making sure all of their great content is front and center on their website, where they can control 100% of the conversation.

    Whenever you receive a positive review on one of the many platforms out there, make sure that it is also shared on your website. 

    Asking for Testimonials Without Really Asking

    The need to solidify your credibility in 2021 is going to be huge. Actively sharing testimonials from your happy clients will be one of the best ways for you to set yourself apart from the competition. However, getting testimonials that don’t sound generic isn’t always an easy feat.

    Video testimonials have the most value, but most people aren’t comfortable getting in front of the camera. If they do agree to do it, their responses will likely be boring and sound just like everyone else out there.

    Instead, once you have completed a successful transaction, ask your client for feedback on your service. A few questions might be… 

    • Was there anything about our service that surprised you in a good way?
    • Why did you choose to work with our company?
    • Did you have reservations before working with us and what made you get past them?
    • Is there anything you thought we couldn’t do?
    • How do you feel about everything now that the process is finished?

    Once they have answered these questions, you can let them know how beneficial this information may be for those thinking about selling their home. Now is the time to ask if they would mind saying what they just told you on camera so that you can use it for your website.

    The answers you will receive will be from the heart and you won’t have to worry about adding generic content to your site. 

    Expanding Your Offering to Better Serve Your Current Leads

    Many agents and investors who try to fit their leads into a tiny, singular box, will end up throwing most of those leads away. Agents are often looking to work with people who need to sell a house with minor repairs and who have the time to wait.

    On the investor side, they make offers and when the client would be better served with a traditional listing, they simply walk away from the lead. These are thousands of leads that are being lost each year. 

    As we are seeing the real estate market grow and change, the services being offered need to change with it. We are encouraging all of our customers to think about ways to serve ALL of the leads they are bringing in.

    Many are utilizing the hybrid model you have heard me talk so much about. How can investors help people who would rather list and how can agents help those who need to sell right away? The answer is to offer both.

    Whether you specialize in both options personally or you partner with someone to help, by offering more options and a higher level of service, you will be able to maximize all of the leads you are working so hard to bring in. 

    Foreclosure Data – The Window

    Right now, with everything going on the market, agents have a unique opportunity to help those who may be going into foreclosure. Before COVID, foreclosures happened quickly. Agents weren’t able to list properties and get them sold before the bank came as the process happened within a couple of weeks.

    Now, foreclosures can take several months which is allowing agents to help homeowners get full-price offers for their homes. This is a finite opportunity that will cease once the foreclosure memorandums come to an end. 

    COVID and STRs

    One thing Aaron brought up during our call was how COVID has impacted the short-term rental industry. When all of this first started, people were canceling plans right and left. However, today, more people are seeming to prefer to stay in an Air Bnb vs. a hotel. In many cases, they are more cost-friendly and people can have a little space without having to worry about putting on a mask or social distancing when they leave their bedroom.

    As such, Aaron is seeing more and more hotels falling into foreclosure. There are opportunities here to transform these old hotels into affordable, multi-family housing. 

    Looking Ahead

    When we look ahead to 2021, we are seeing unprecedented circumstances and opportunities. Now is not the time to take your foot off the gas. More groups of people will need your help, and it is up to you to find the best ways to serve them. 

    Follow Our Guest: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 241: Planning An Epic 2021: Make This Your Best Year Yet!

    EP 241: Planning An Epic 2021: Make This Your Best Year Yet!

    Planning an EPIC 2021

    Listen to the CarrotCast Podcast and Subscribe Below!

    Don’t be so busy following other’s lives that you forget to be the author of your own.

    Trevor Mauch, CEO of Carrot

    In this annual “Planning An Epic 2021” call, Trevor is giving away his frameworks and strategies that helped Carrot land on Inc. 500/5000 the past three years… 2017, 2018, 2019. These are the resources he is using every single day personally and in business.

    What we’ll cover:

    • Clarity on not just your “what”… but more importantly, your “WHY”
    • A clear plan you can finally follow throughout the year to hold you accountable to the things actually the most important
    • My updated & simplified “One-Page Strategic Plan” our strategy for OKR’s we use at Carrot, so you can head into 2021 with confidence
    • The good bad & ugly of lessons from scaling to $10 Million/Yr in Revenue, including the “Tugboat vs Lighthouse” concepts that helped me crack through my latest “growth ceiling”, and more…

    Listen to the CarrotCast Podcast | Planning An Epic 2021: Make This Your Best Year Yet!

    FREE RESOURCES FOR YOU!

    We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

  • EP 240: Elope Your Life | Why Most Entrepreneurs Overthink Purpose & Under Think Authenticity w/ Sam Starns

    EP 240: Elope Your Life | Why Most Entrepreneurs Overthink Purpose & Under Think Authenticity w/ Sam Starns

    People will come to you for what you can bring to the table, and there’s nothing better to bring than yourself. 

    – Sam Starns

    Elope Your Life | Why Most Entrepreneurs Overthink Purpose & Under Think Authenticity w/ Sam Starns

    San Starns isn’t an agent nor is she a real estate investor. She is an elopement photographer who is creating her own niche to help people not just create the perfect wedding day but also to find the courage to go after what they want – even when society says no.

    Using the lessons she’s learned both in life and business, she’s developed the confidence to become the person she was meant to be, and now she’s helping other people to do the same. No matter what industry you’re in, Sam’s tips can help you define your purpose, create your niche, and live the life you were meant to live. 

    Read the Full Show Notes Below…

    Once a month, all of the business owners in our building get together to share, wins, struggles, goals, and anything else impacting our businesses. A goal of Carrot and of mine personally is to help people find freedom in their business, leaving jobs that make them feel trapped.

    Sam Starns is a perfect example of this and her message to Elope Your Life takes things one step further. 

    Living YOUR Best Life 

    How often do you find yourself doing things that don’t bring you joy simply because society says you have to? This could be anything from picking a career others find prestigious, covering up that grey hair, or throwing a huge wedding even when your heart wasn’t in it… as was the case with Sam.

    Before becoming an adventure elopement photographer, Sam thought she was going to be an attorney. However, once she realized that wasn’t her true calling, she was able to take the pain she felt on her wedding day, channel it, and use it to find her purpose. 

    Sam set out to not only help people elope but to help them find the things that were meaningful to them. Just because society says you need to do something a certain way, doesn’t make it true. Keeping this in mind for yourself personally and for your business, will help you stop setting goals based on what others want, and finally start living for yourself. 

    Niching Down, then Niching Down Again

    When Sam started her business, she was concerned she would have trouble finding clients, especially in our small town of Roseburg. Finding people who were not only getting married but who also wanted to elope seemed a bit daunting until she realized there were other people all over the world who shared her pain.

    Instead of making her niche simply wedding photography, as many photographers often do, she took it one step further to work with those who would rather elope. 

    If you are an agent, you might say your target client is anyone buying a house in your particular city. However, if you can niche down even further, you can become the big fish in a small pond, instead of the other way around. For example, you can help first-time buyers, young families, people who love the outdoors, or focus on particular neighborhoods. 

    Serving Others Like Yourself

    When it comes to finding your purpose, you’ll often find you are drawn to serving others who have a similar background to your own. One Sam realized there were others like her who didn’t want the big fancy wedding, she knew she wanted to help others have the wedding they wanted, catapulting them into a life they designed themselves. 

    By utilizing Evergreen Content, Sam is bringing in leads and attracting her ideal clients. Of course, she could do some hamster wheel stuff, but her fresh content (which she is able to pull apart and use on different platforms,) is what is helping her get her name out there, bringing people to her website even when she’s on vacation. That is something hamster wheel marketing can’t do. If it stops, your business stops too. 

    Asking Yourself the Right Questions

    When Sam was working with her business coach, they really dug in to help her find her why. When it came down to it, she did not want others to feel the same way she did on her wedding day.

    She realized that elopement wasn’t about the incredible photos she could take, it was about helping people appreciate their uniqueness, see how amazing they are, and live a life that is as authentic as possible. Sam’s coach asked her several great questions which really hit home. He asked things like… 

    • What would stop people from going to a party if they knew you were there?
    • On the flip side, what would make them invite you?
    • How would people describe you after you left?
    • How do you make them feel?

    Answering these kinds of questions and really drilling down to why you’re doing what you’re doing will help you craft your mission statement and find your purpose. 

    Nobody Can Compare to You

    When running a business it can be so easy to compare yourself to what others are doing. But the most important thing you can bring to the table is you. Your extremely unique background is what will make people gravitate to you.

    If you’re an agent, helping people see that it isn’t just about the house itself, but rather the experience, the freedom, and the memories that will be created in your new home. 

    We’re crazy excited to see where the journey takes Sam next. Even if you aren’t getting married any time soon, her book is relatable to so many people in so many ways. Check out her website and be sure to see Sam speak at TedX Roseburg this coming April.

    Follow Our Guest: 

    Mentioned in This Episode: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 238: Boost Your Negotiation Skills by Asking Questions, Finding Seller Motivation, and Helping Your Leads Get Clear About What They Really Want w/ Greg Helbeck

    EP 238: Boost Your Negotiation Skills by Asking Questions, Finding Seller Motivation, and Helping Your Leads Get Clear About What They Really Want w/ Greg Helbeck

    Boost Your Negotiation Skills by Asking Questions, & Finding Seller Motivation w/ Greg Helbeck

    Treat leads how they need to be treated based on where they are, not where you need them to be. 

    – Greg Helbeck

    Boost Your Negotiation Skills by Asking Questions, Finding Seller Motivation, and Helping Your Leads Get Clear About What They Really Want w/ Greg Helbeck

    Back in 2016, I did the Energy Audit and I realized that writing long and detailed articles absolutely drained me. I am pretty good at it, but it wasn’t how I wanted to spend my time. What does fuel me is doing this podcast and talking to people who have a hunger to grow.

    People who aren’t just talking but who are doing the work with a huge smile on their face. 

    Greg Helbeck is one of those people. Between his weekly book reviews, incredible podcast, and genuine desire to be better than he was the day before, Greg is the perfect guest for the CarrotCast and I’m not sure why he hasn’t been on sooner!

    We had so much to talk about that we’ve broken this interview into two parts: negotiation skills and analytics.

    Read the Full Show Notes Below…

    Greg does a lot of his deals remotely. This means he can’t always build the same relationship with people over the phone that he would be able to in person. He has had to develop his negotiation skills and learn how to ask the right questions in order to gain trust, build relationships, and close deals. Now we’re going to show you how he’s done it… 

    Talking to His Leads Differently

    In part two of our interview with Greg, we’ll dive more into how he tracks his marketing, but here we will discuss what he is actually doing to get the leads in the door in the first place. 

    These are the primary ways Greg is finding leads. Greg will talk to each lead differently depending on where they found him. If they got a letter, they may be interested, but not as interested as someone who searched him out and found him via SEO. 

    Questions for Qualifying a Lead

    When a lead comes in, it’s important to qualify them. There are a few key things Greg will ask to determine how motivated they are and where they are truly at in the selling process. 

    • When can he help them? Are they ready now? In one month? In six months? Depending on the answer, he will market and appeal to them differently. 
    • Find out why they need to sell and ask open-ended questions to keep them talking. This is the only way to find a deal that will work for both parties – you have to find out what they need. 
    • As quickly as possible, get a price from them. If they seem reluctant, ask them how much houses are selling for in their area so you can get a feel for where they’re at. 
    • You can also reframe the question to ask them what they wouldn’t take, then negotiate up from there. 

    This last one is really clever. It starts from no and goes from there. If Greg and the seller are way off on price, he will reiterate the value his service brings. If they still aren’t finding a common-ground, he will help them by facilitating a traditional listing. 

    Keep It Simple… 

    Asking direct and straightforward questions is often appreciated by potential sellers you are working with. By understanding where they are and their motivations, you can meet them where they are to find a solution that will work.

    Asking the right questions will help to get your clients clear on what they need so they can make the decision they need to make. By being as helpful as possible, you’ll be able to close more deals and truly feel good about how you are helping people.

    Follow Our Guest: 

    Mentioned in This Episode: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!

  • EP 237: Simple Investor Secrets: Netting $100k/mo Using UBER and Facebook Ads w/ Adam “Big Sip” Johnson and Brent Moreno

    EP 237: Simple Investor Secrets: Netting $100k/mo Using UBER and Facebook Ads w/ Adam “Big Sip” Johnson and Brent Moreno

    Investor Secrets: Netting 100k/mo Using UBER and Facebook w/ Adam "Big Sip" Johnson & Brent Moreno

    investor secrets with adam "big sip" johnson

    “Where people go wrong is they let not getting the job done be an option.”Adam “Big Sip” Johnson

    Adam “Big Sip” Johnson had no home internet, an AOL email address, and a Carrot site. His partner Brent just started investing in real estate 2 years ago.

    Somehow they’ve managed to bring in tons of leads and close more deals using methods that are so simple, anyone can implement them.

    Learn some simple investor secrets such as how to make Facebook ads convert for less money, how to use UBER as a free, money-making lead source, and how they wake up happy, find fulfillment, and have more FUN doing what most of us stress over.

    EP 237: Simple Investor Secrets: Netting $100k/mo Using UBER and Facebook Ads

    [podcast-subscribe]

    Follow our guest:

    Adam on Instagram: @bigsiprealestate
    Brent on Instagram: @mistersippi
    YouTube: WholesaleHackers
    Join the Real Estate Roundup Facebook group
    Real Estate Roundup LIVE 2019 in Biloxi, MS @ RERLive.com

    Mentioned in this episode:

    Flipping Properties: Generate Instant Cash Profits in Real Estate

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

  • EP 236: This Carrot Camper Went From a Simple Craigslist Ad to Over 7 Figures Last Year – Now His Software Company is Helping You Do The Same w/ Tyler Austin

    EP 236: This Carrot Camper Went From a Simple Craigslist Ad to Over 7 Figures Last Year – Now His Software Company is Helping You Do The Same w/ Tyler Austin

    If other people are converting and you’re not, it’s not a question of if it is possible – it is a question of if you are willing to put in the work to get there.

    – Tyler Austin

    This Carrot Camper Went From a Simple Craigslist Ad to Over 7 Figures Last Year – Now His Software Company is Helping You Do The Same w/ Tyler Austin

    You’ve heard me talk about evergreen marketing and not relying on the hamster wheel to find leads. Tyler Austin has taken this advice and ran with it. His crazy creative marketing strategies have helped him to nab the top spots on Google and become a trusted source for people selling a home in his market.

    His focus on omni-channel marketing, helps him reach more people with his message. Now, Tyler’s company, REI Sift is helping other buyers and agents do the same. 

    Read the Full Show Notes Below…

    CarrotCamp isn’t just about real estate. It is about growing your business but more importantly, growing as a person. Tyler Austin has been a Carrot client for the past few years and he just recently joined us at our latest CarrotCamp.

    We’re all inspired by the way he has taken advice, mastered it, and made it his own. Today he is implementing incredibly innovative marketing strategies into his business and has developed software to help other agents and investors do the same. 

    In the Beginning… 

    When Tyler first started out, he had a distinct vision for the website he wanted to build. He wanted to have buyer portals, payment options, and all the bells and whistles one could imagine.

    He spent his time coding this perfect site, but there was only one problem. After launching, it just sat there. It might have been pretty, but it wasn’t converting. Tyler deciding to put a pause on his website and move everything over to Carrot.

    He let our Concierge team handle the original content, he added some killer testimonials, and he is working on building a library of evergreen content to keep the leads coming. Tyler had a vision of what he wanted, but when he hit a brick wall, he chose to utilize our tested, highly-converting platform. 

    Stacking Data, Tracking Marketing Dollars, and Omni-Channel Marketing 

    You’ve likely heard of people stacking data in an effort to narrow down the potentially high-value leads. Tyler and his team take things a few steps further and do everything in their power to maximize their marketing dollars.

    For example, when they market to a particular list using direct mail, they will also find these people on Facebook and market to them directly. They do have retargeting in place, but by marketing to them directly on Facebook, they can reach all of the people their letter may have missed. 

    The goal here is to get in front of people in as many ways as possible. Some investors will only cold call, while other spend their time sending letters. But to really build yourself up as the local authority, you need to get yourself out there.

    Tyler uses omni-channel marketing to make sure he gets noticed by his target audience. He diligently tracks who has been marketed to, what campaign was used, and what sort of response was received. 

    Cleaning Up the Data

    Data can be messy. Depending on where you are getting your lists, you’ll likely find missing fields, incomplete addresses, and discrepancies in your data. Tyler realized that working with these lists was costing him time and money. Utilizing his background in software, he developed advanced algorithms to clean up the data, appending information where needed. Using this targeted marketing data, Tyler was able to focus his time on tasks that generated a greater income. Recently, he has rolled out the software he created for himself, providing it’s services to other agents and investors. 

    His company, REI Sift, offers next level list stacking, skip tracing, vacancy filtering, and user-friendly exporting. Instead of throwing your money away on list after list, you’ll be able to create an accurate, targeted list of potential sellers in your area. 

    Tyler’s Definition of Evergreen

    For Tyler, one of his biggest takeaways from CarrotCamp was finding the motivation to create immediate impact in his community. Just like his goal to create evergreen content, he wanted to create an evergreen presence that people in his community can count on.

    Since leaving camp, he’s decided to create an incredible office space to house his real estate business, his software company, and a place for educational events. 

    Like many people, Tyler had lofty goals, but always made up excuses as to why it wasn’t the right time. He wasn’t giving back to his community because his wife is on active duty and they could be sent somewhere new at a moment’s notice. CarrotCamp changed this way of thinking for Tyler.

    He realized that the time to act is now. He is feeling rejuvenated, motivated, and inspired by the connections he was able to make. Tyler is figuring out his purpose. He is helping homeowners, other investors, and his local community. 

    Follow Our Guest: 

    Mentioned in This Episode: 

    We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram!