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Do Facebook ads give good ROI for quality, motivated seller leads? Yes — when managed well. Kiley & JT with SilverStreet Marketing have spent millions on Facebook ads over the last decade, gaining a massive amount of insight into what makes an ad flip or flop. We talk about what to look for when outsourcing, lead costs & ROI, how to get quality targeting & lower ad costs despite recent changes to Meta’s platform, how they’re using ChatGPT to make ad creation more effortless, and a cool new tool they have in Beta that serves the investor who wants to go the DIY route. Let us know what you think of the episode – brady@carrot.com Get more content about paid ads at Carrot.com/ads Work with Kiley & JT: Marketplace.carrot.com or go.silverstreetmarketing.com/beta. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:01:11:25 Kiley I don’t want to pay an agency. I think I can figure this out. And like J.T. said, you can totally can. But I think some people underestimate the consistency of effort that it’s going to take because, you know, creating an ad on Facebook is not super hard. You have to learn a little bit inside of ads. Manager But but creating a really good ad and then getting those things to consistently perform over time is really where the magic comes. 00:01:11:29 – 00:02:40:28 Kiley Thank you. Super stoked to be here. We love paid ads. 00:02:45:06 – 00:02:46:04 Kiley JT Go ahead, man. 00:02:47:00 – 00:03:18:20 JT Yeah. So when you’re looking at the the ROI that’s coming from it, typically what we’re seeing on Facebook is we’re seeing a cost per acquisition in between about a 3000 to 3500 on average is overall cost per acquisition. Depending on areas, you can kind of lower that down to about around a $2,000 mark. It just kind of depends on a couple moving parts that could be things like are you paying for management, How aggressive are you in your area? 00:03:19:06 – 00:03:45:17 JT Are you employing different types of tactics, not just lead generation like branding and and trying to become more of a powerhouse in your area? So there’s a couple of things that will affect that. And can kind of change that cost per acquisition price. But most investors that are coming on for management are sitting around that, you know, you could probably say about 2000 to $3000 cost per acquisition marker per deal. 00:03:46:03 – 00:04:09:18 Kiley Yeah. And to to, to break that down maybe just a little bit more basically to get that cost of acquisition, you’re looking at your cost per lead, right? And then the number of leads it takes to close a deal. So on Facebook, we see probably right around an average of 20 leads per deal. Would is that wouldn’t you agree? 00:04:09:19 – 00:04:11:20 JT JT Yeah, yeah. 00:04:12:29 – 00:04:41:05 Kiley Yeah. About 2020 leads per deal. So depending on what your cost per lead is and then depending on your on your close ratio. So one of the things we find that’s, that’s most important when doing Facebook ads is having a really strong follow up system. So if you think about lead generation in terms of each channel you’re using, you’re going to be finding potentially different people. 00:04:41:05 – 00:05:03:09 Kiley A lot of the same people. We can talk about that a little bit more, but you’re you’ll find people at different levels of readiness in their decision making … Continued

Tony Javier $3k into $30k with his first month of TV Ads, and since then he’s been “off to the races!” After realizing there were no masterminds out there teaching the things he had learned from his experience with television advertising for real estate, he started taking on clients and typically gets his investor’s returns in as little as 3-6 months! Today we’re talking about real estate investors, television advertising, and lead generation methods, the top 10 benefits of running ads on TV, and how you can dial the channel into a turn-key traffic solution! Check out Carrot.com/video for 52 free ideas & a guide on how to get started in video marketing. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:03 – 00:00:22:15 Tony Javier And so first month I spent three grand and made 35 my first month and was off to the races from there. And over the years I’ve told people that I do TV, you know, high level masterminds I’ve been a part of. And every mastermind that joined there was either zero people doing TV or there might have been one out of like 100 plus high level real estate investors. 00:00:23:03 – 00:00:35:22 Tony Javier And I wish I had won back then that I had a gold mine for other real estate investors. I would have started, you know, helping people dinner. 00:00:35:22 – 00:00:56:13 Brady Winder Hey, friends, welcome back to the Kirkus Podcast. I’m your host breadwinner and this is the podcast where we help you dial in your marketing and help you build businesses of freedom and impact. I’ve got our guests with us today, Mr. Tony Javier, a.k.a. the TV guy who happens to be a very good, close longtime friend of Trevor Mark, our co-host and CEO. 00:00:56:21 – 00:01:07:06 Brady Winder And so I’m really excited for you guys to get to meet him and talk all about TV today. Why it’s an awesome marketing channel and get into the nitty gritty. And so, Tony, I hear the podcast, man, How are you? 00:01:07:18 – 00:01:15:00 Tony Javier Really good, man. Thanks for having me. I appreciate it. Driver And I’ve been talking a while about putting this together of being on the podcast, so I’m glad to be here. 00:01:15:00 – 00:01:36:27 Brady Winder Absolutely. Absolutely. And so we don’t do a lot with offline marketing, you know, most podcasts, online marketing and but I think out of the past 400 episodes, we’ve done maybe one or two on radio. I don’t think we’ve done a single one on TV. So this is going to be really valuable. I think it’s it’s one of those topics where the investors just don’t know enough about it. 00:01:36:27 – 00:01:54:11 Brady Winder And so our goal with this conversation is I want to learn, you know, is this right for me? Is TV something that I should try? And if so, then when? And how do I go about it with without losing a bunch of money? Because I’m sure that’s probably what people are thinking is like, Oh, is this going to be a massive investment? 00:01:54:11 – 00:02:02:24 Brady Winder Is it a big risk? And so that’s what we’re going to answer. But Tony, how did you how did you get started in TV? What that look like? 00:02:03:08 – 00:02:21:15 Tony Javier Yeah, before I tell that, that’s actually a good point. Most people, when they think about real estate investing, don’t think about TV, which makes it … Continued

If your definition of a marketing budget is “spend money until I get a deal,” this episode is for you. Mike Otranto consistently brings in high-quality motivated seller leads from SEO, PPC, and direct mail, while keeping his business profitable and predictable. We break down how to understand the effectiveness of each marketing channel, the specific ROI of each of Mike’s marketing channels, how to outsource your SEO wisely, and mistakes to avoid when managing SEO & other marketing channels. Mentioned in this Episode: Mike on Instagram Mike’s Carrot Site Spin Selling by Neil Rackham Never split the difference by Chriss Voss Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:22:02 Mike Otranto I started to realize is that my highest margin deals were coming from ACL. So that’s the other thing that you have to say, okay, well, if this is the most efficient way to get me in front of my target audience, well, how do I get more more leads? And how do you scale it? Yeah. And that’s that’s one of the challenges with SEO is it’s kind of mystical and it’s it’s will I hire somebody to do ACL? 00:00:22:02 – 00:00:26:13 Mike Otranto But, you know, if I’m not getting results, well, what’s the problem? 00:00:31:17 – 00:00:48:08 Brady Winder Hey, friends, you’re listening to the Access podcast, where we help investors and agents like yourself deal businesses of freedom and impact. I’m your host, Brady Winder. And today I have with me longtime Care.com customer and care camp alumni, Mr. Mike Otranto. Welcome to the podcast, Mike. 00:00:48:17 – 00:00:50:04 Mike Otranto What’s up, Brady? Great to be here. 00:00:50:22 – 00:01:09:14 Brady Winder Doing good, man. Thanks for joining us. So so we’re talking Madeleine online marketing. It’s SEO month at Carat. First month of the year. And we want to help you get your SEO dialed in because this is a long game. So we’ve had a couple of other SEO topics during the month. Today we’re talking about the ROI of SEO. 00:01:10:03 – 00:01:24:15 Brady Winder And the reason why I brought Mike out of the podcast is because he looks at his marketing in a very analytical way where a lot of investors, they just, you know, they get some money from a deal. They say, Oh, I got five grand, ten grand to play with, I’m going to throw it at PPC, I’m going to throw it at TV. 00:01:24:15 – 00:01:41:02 Brady Winder I’m going to see if it works and are not always as good with the follow up and evaluating that to see, okay, did it work, Why did it work? Why did not work? What was my close ratio on that? And so Mike’s really organized in that way and I like the way that he looks at the math behind marketing. 00:01:41:02 – 00:01:59:08 Brady Winder So that’s what we’re going to talk about is is really math over emotion when it comes to spending your marketing dollars wisely and specifically with SEO and what he’s done with SEO to be effective and why it makes sense versus other marketing channels and a few other things. So it’s going to be a good conversation. Hope you guys enjoy. 00:01:59:08 – 00:02:08:23 Brady Winder But yeah, Mike, give us a little bit of background. Like how do you, how did you get to where you are? What’s your your real estate origin story, if you will? 00:02:10:03 – 00:02:35:21 Mike Otranto My real estate … Continued

About this episode: Daniel started his real estate investing journey with not much of a budget and ZERO sales or marketing experience. But he was willing to dive in head first, take on a whole lot of risk, and approach lead generation from an analytical perspective. From virtual investing using BRRR to fix & flips & wholesaling, we’re going to break down his journey — specifically with online marketing to generate motivated seller leads with Carrot, SEO & PPC. We also cover his unique strategy of partnering with other investors, having multiple websites, how he structured his team, and how he builds rapport within different sub-cultures in his home state of Hawaii. Listen in to see how he does it. Mentioned in this Episode:  Mentioned in this episode: Daniel’s primary Carrot site Rich Dad Poor Dady by Robert Kiyosaki Daniel’s BRRRR Deal Analyzer Follow Daniel on Instagram