Stop Waiting on Developers & Agencies to Get Your Business Online
If you’re not online, your business might as well not exist — at least in the eyes of leads looking for a reputable company to work with. Don’t waste weeks working with a custom developer or rely on a generic website template that doesn’t showcase your business.
With Carrot, you can launch your customized website in minutes with built-in SEO and local targeting. You deserve a website that works for you.
of data from thousands of lead generation websites. Data, not guesswork
30% – 50% of top Google rankings
for top seller keywords.
From $0 to $100K/mo in 12 Months
I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed.
Thousands of real estate pros trust Carrot websites. Here are just a few …
Pretty doesn’t equal performance
Too many people focus on what their website looks like, and not nearly enough on how well it performs. Did you know that …
Google expects your website to load within 2.5 seconds
By the 3-second mark, potential leads are abandoning your website (by the 8-second mark, you’re losing 20%+ of visitors!)
The order of pages in your main navigation bar matters
That means if your site takes 4 seconds to load, for every 100 visitors you’re losing 10 people before they even learn about your services. How many of those potential leads could have turned into a deal? How many deals are you willing to lose to a poorly performing site? $20,000 worth of revenue? $100,000?
On top of that, if your site loads slowly and people bounce a lot, it negatively impacts how well you show up in search and AI engines.
So … is your custom website developer or the “cheap” website builder paying attention to that? Do they alert you to potential performance issues — and tell you how to fix them?
Is that pretty site worth sacrificing real revenue?
I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5,000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.
Ryan Dossey
RyanDossey.com
NOW THE GOOD NEWS!
Your site can perform well andbe pretty
You don’t have to sacrifice looks for performance; you just have to choose a website provider that cares about both.
Carrot has spent 10+ years perfecting the elements of high-performing websites. Ones that load fast, dominate SEO, and consistently convert visitors into leads. And we’ve spent the last few years making it easier to customize the look and feel of your site while maintaining that top performance.
Here are some examples of real-life Carrot websites:
Scroll on each screenshot to see their entire homepage!
Carrot has been a game-changer for our business. Within the first three months, we saw a 200% increase in leads and a significant improvement in our search engine rankings. The platform is incredibly easy to use, and the support team is always there to help. We’ve been able to focus more on closing deals rather than worrying about our online presence. Carrot truly understands the needs of real estate investors.
Carrot websites were designed from day one to do one thing … attract high-quality, motivated leads. If you’re not getting the leads you hoped for, your website could be the problem.
Take a Free Demo of Carrot Today!
Demo CarrotWeb!
More than just a website
Websites aren’t “one and done” things that you launch and never think about again. But that’s the way a lot of cheap website building platforms treat them.
Good thing Carrot isn’t just another website builder. Here are the built-in strategies, tools, and features that help you create a successful, ongoing online presence…
Recommended Marketing Strategies
Start with a strong marketing strategy, without being a marketing expert
Your website should be more than just “an online business card.” Good websites attract traffic, generate leads, and help you close deals. That takes more than just random words and a phone number.
Carrot’s new AI website builder doesn’t just generate a website, it gives you a full marketing strategy that guides your SEO, content, and the best way to target specific locations. These strategies are crafted based on your business, target markets, and goals. Even better … we don’t just recommend strategies, we implement them directly into your site for you.
When you search for a service provider online, do you search for someone in the nearest big city? Or do you enter your search term followed by your town name? Targeting people with their specific location name is critical to high-quality lead generation.
You could manually build a page for every city, town, and neighborhood you do business in. Or you could let Carrot’s Auto Location Pages handle it for you. These take all the details about your business and services and SEO optimize it for a specific location.
More and more people are turning to AI search and finding the information they want without ever clicking a link. If you want to keep capturing those leads, you need to show up wherever they’re searching.
Join Carrot’s monthly AI Search Visibility Challenge to learn how to adjust your website and brand for the age of AI search.
SEO isn’t static. You need to pay attention to trends and search algorithm changes, then adjust accordingly. There are plenty of tools that help you do this … and we’ve built a few of them into your Carrot website dashboard.
I was already running a WordPress site for my real estate business, but it wasn’t designed for investors. When I found Carrot, I knew it was built specifically for what I needed.
It’s 2026 … do you know where your leads are coming from?
You should, or you’re wasting money. Paying for any marketing without knowing exactly how well it works is like throwing money into a black hole. Carrot’s campaign tracking helps you measure exactly where your best online and phone leads found you.
When I first started out in REI I was told to cold call, send SMS campaigns, door knock, put up bandit signs and hated it all and did not feel authentic… then I found Carrot!
Shona Lepis
Shona Buys Houses
Carrot stood out in my results like a cheetah in a world of slugs. Carrot websites are just plain fast.
Adam Doppelt
FreshChalk
My conversion as compared to before is unbelievable. I wish I would have done it a long time ago.
Steve Landeau
Steve Buys Houses Fast
Carrot versus Other Websites
Custom WordPress
Mike spent $7,000 on two custom websites, but wasn’t happy with the results.
“I never got any leads from my old custom websites. They looked great, they just didn’t perform.” — Mike Wall
“I dipped my toe into GrumpyHare. Their sites look ok, but they’re harder to work in, have no texting about leads, and the spam is out of control! I’ve been a Carrot guy since 2017, and honestly, I’m ashamed I even tried something else.” — Matthew W.
REsimpli is an “all-in-one” provider that only recently added website capabilities to its CRM platform. Do you want to trust an afterthought feature or the experts who have been building high-converting websites for 10+ years?
You own your content. AI-generated, unique to your business. Export anytime. You own your data. Every lead, every report, every call recording. You own your domain. Your URL, your brand.
What you don’t own: the code. And you shouldn’t want to.
Code is a liability, not an asset. It needs constant maintenance, security patches, and upgrades as Google, mobile, and AI search evolve. We make multiple system-wide updates per month. With a custom site, that’s your problem.
Even “owning” a custom site means renting servers, hosting, SSL certs, and plugins. You don’t own any of that anyway.
What people actually want is control. Carrot gives you that.
One lost deal from an underperforming “owned” site costs more than a decade of Carrot.
Carrot Websites Frequently Asked Questions
Do I own my website?
You own your domain name (example: carrot.com), which you can take with you to any website builder. And you own all your original content, images, and client testimonials. However, you cannot export an entire website built on Carrot and simply upload it to another provider. You will need to rebuild your site on their platform.
Can I buy my domain from Carrot?
Carrot does not sell domain names. We recommend purchasing your domain through Hover. GoDaddy and Namecheap are also popular options.
I heard all Carrot websites look the same.
Carrot websites start with an SEO-optimized template (unless you use the new Carrot AI Website Builder!), so they can look similar if you don’t customize your site. But sites are easy to personalize and customize with our drag-and-drop editor and library of different design elements ready for your use. With a little work, your site will look totally unique!
Don’t want to customize your site yourself? Check out our design services.
Is it easy to use Carrot?
We make it as easy as possible for you to launch and manage a website — no technical experience required. Our AI website builder creates a personalized site for you based on a few questions. Then you can use the drag-and-drop web editor and pre-built page sections to add different elements to your website. Our Help Center makes it easy to learn how to do anything.
Can I fully customize my website?
Carrot offers several customization features that allow you to set your brand colors, fonts, shapes, shadows, spacing, etc. We also provide a library of pre-built, drag-and-drop page elements to help you achieve the look you want and display your unique content. Some level of CSS customization is also possible.
However, Carrot websites are not 100% fully customizable. We work very hard to make sure all Carrot sites are designed with high-converting page elements while maintaining good site speed, security, and performance. Full code customization negatively impacts these core principles and can result in a poorly performing website.
We handle everything — SSL, malware protection, server security, patches. No plugin vulnerabilities.
You never think about site security.
Why is Carrot more expensive than other AI website builders?
AI website builders do just that: generate a website. They’re rarely customized to your brand beyond your company and a basic understanding of your industry. You’re on your own for everything else.
Carrot offers a more comprehensive approach to launching a successful website, including deep site customization to your brand, recommended marketing strategies, and the tools you need for ongoing execution, including:
Carrot is a website builder designed for online lead generation. That means we don’t get leads for you (it’s not like PPL). Instead, we help you build a website that is structured to show up where your potential leads are searching, inspire trust and confidence in your business, and give them plenty of opportunities to reach out to you. The sites that get the most leads spend time really customizing their website to reflect their brand by adding a strong About page, client testimonials, and ratings.
Once they’re in your database, you can use CarrotCRM to automate communication and keep working the deals.
Stop wasting time with a lackluster, underperforming website.
Stop wasting your marketing budget. Know exactly where your deals come from.
What if you could figure out which marketing campaigns generate deals and which ones only waste your time with dud leads? With lead tracking you can. Every lead. Every source.
Stop spending marketing dollars without understanding the results.
Focus on the marketing that actually drives deals
Without lead tracking, you have no real idea of which marketing channels produce the best or most lucrative deals. One campaign may bring you a ton of leads, but if none of them turn into a deal, is it really a successful campaign?
Know exactly where leads learned about you
Track deals and dollars back to specific campaigns and marketing sources
Make your marketing drive more deals by shifting dollars away from underperforming channels
Campaign Tracking Links
Unique links for each campaign
Whether you’re running PPC ads, posting on social, or sending direct mail, using campaign tracking links gives each marketing campaign its own unique URL. This lets you know exactly where a lead heard about you and decided to take action.
With this information, you can figure out which channels and messages actually lead to deals and which aren’t really working. No more asking leads, “Where did you hear about me?” Now you’ll automatically know. Every time.
Call Tracking
Phone leads don’t need to be sourceless
But what if a lead sees your marketing and calls instead of visiting a link? No problem!
Carrot’s built-in call tracking lets you attach a unique phone number to each campaign and lead source so you get the same vital insights. And AI Call Insights gives you even more critical details, helping you evaluate lead quality from a single call.
Carrot Lead Source Tracking Frequently Asked Questions
Is lead tracking and call tracking come with my website?
Yes! Campaign tracking links and Call Tracking are built into your website subscription. Get one dedicated call tracking number for free, and add as many additional lines as you need for only $3 per line, per month. This can replace expensive call tracking solutions like CallRail.
Can’t I just ask leads where they heard about me?
You can, but they may not remember exact details. Or if you’re running multiple Facebook or PPC campaigns, they almost certainly won’t remember the exact ad that made them click. With lead source tracking, you don’t have to rely on unreliable memories.
Can I get a phone number in my area code?
We try our hardest to provide phone numbers in your area code or a nearby one. Unfortunately, not all area codes are available. Start the Call Tracking setup process to see which phone numbers are available.
How many call tracking numbers can I have?
One phone number is included complimentary with your Carrot membership, and you can add as many additional numbers as you’d like for $3/month each.
Turn your business into a lead generation machine.
Thousands of local business owners use Carrot lead generation websites and CRM to grow their businesses. Here’s why they choose Carrot, in their own words.
Carrot websites consistently generate leads that turn into high-value deals. Here’s what some happy Carrot users have to say about the success they’re finding with a Carrot website.
Closed 10 deals this year from Carrot and the margins are always higher from internet leads.
“I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.”
“I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”
Ryan Dossey
RyanDossey.com
“My average profit per deal on Carrot leads is close to $40,000 dollars… Prior to using Carrot I had no online presences and no experience building websites and I had no real world tech experience. Carrot made it really easy for me, it was just plug and play. The combination of organic and paid traffic exploded my site with leads. If I could describe Carrot in one word it would be “consistency.” Carrot has given me the ability to count on my deal flow.”
CarrotCRM (formerly InvestorFuse) is a game-changer for real estate professionals who want a simple, intuitive, powerful CRM for lead and deal management. Here’s the difference it’s made for some current users.
What I felt was relief… CarrotCRM just worked. Before we had CarrotCRM, we were doing workarounds for every single new lead. Over the day, the week, the month — that’s just a waste of time. [After switching from REsimpli], what I felt was relief… It just worked.
CarrotCRM is simple, intuitive and built specifically for how real investor businesses actually operate. The platform is incredibly user-friendly, and the layout makes sense. Everything from new actions, overdue tasks, and opportunities through to transactions flows naturally. The automated lead routing and instant assignment features are a game-changer for speed and accountability. CarrotCRM keeps evolving with real updates that improve workflow. It’s rare to see a tech company that cares this much about user success.
We have hundreds of leads coming in every single week. … Thanks to CarrotCRM, I can see the hottest leads we have. I wouldn’t have identified some of these leads if we didn’t have AI lead scoring.
Kyler Peters
Want to Sell Now
We more than 5x’d the number of calls we’re making. But what’s crazy is that despite the increased calls, we’ve actually saved a lot of time. Our lead managers are putting out 300 calls a day in the same amount of time it used to take to make 60 calls a day.
I’ve used a bunch of CRMs, I’ve used Salesforce, I’ve used HighLevel and they can get complex. I like the simplicity of CarrotCRM. A lead comes in, you see it, it’s at the top, you see the status, you can tag it, you can do whatever you want. The simplicity of the system actually helps us a lot and enables us to just do what we need to do with a lead. That’s the best part. What I love about CarrotCRM is it’s simplicity when compared to other CRMs.
One of the things that sets Carrot apart is outstanding customer support and a culture that truly cares about your success and well-being. We’re not a faceless software provider; we’re your partner.
Huge Carrot fan and big supporter of the excellent customer experience y’all provide. My partner and I started with FlipPilot and the difference is night and day. The amount of value you guys provide through the podcast, online tutorials, and insanely responsive/professional/knowledgeable customer service is unparalleled. Keep up the incredible work.
Why People Love Carrot’s Lead Generation Tools & Training
Carrot doesn’t leave you alone to figure out everything on your own. We provide the tools and training you need to rank well, generate motivated leads, and gain confidence in your business.
I absolutely love Carrot. It’s very user-friendly. I love the amount of information Carrot provides. They’re always up-to-date and ahead in sharing information in relation to wholesaling real estate, what’s going on in the marketplace, trying to be ahead of the game. I appreciate all of those things that you don’t necessarily get with other providers, like Wix or other sites that are not tailored specifically for investors. I appreciate the niche, I think it’s really valuable.
We’re still the same great company you’ve heard so much about, we just simplified our name!
When Carrot started in 2014, our aim was to help real estate investors (and now agents) not just get online… but get better performance online. One lost deal from an underperforming website can cost you $10k, $20k, $50k or more. Over the years we’ve dedicated millions of dollars and tens of thousands of hours to being the primary innovator and leader of high-performing online lead generation websites. If you are searching for Investor Carrot reviews, Agent Carrot Reviews, On Carrot reviews, or something else and still don’t see what you need to make a confident decision, setup a call with one of our Product Specialists and we’ll walk you through how we help more top investors attract more inbound real estate leads than any other system in real estate (or check out how we stack up against Carrot alternatives).
Build your business on Carrot for insanely fast pages, evergreen lead generation, non-stop organic traffic, a simple drag-and-drop website builder, and so much more …
Carrot’s AI website builder creates a beautiful, personalized site for you out of the box. But you might want a little help taking it to the next level. That’s what Quickstart 3.0 is for!
Replace stock images with your photos
Implement Schema for advanced SEO
CRM integration
Call Tracking setup
Domain connection support
You can add Quickstart 3.0 after the site onboarding process or anytime by via chat.
CarrotPro
The ultimate Carrot website personalization experience. Start with a high performing website, then work with our team to make it your own with unique design elements and new webpage sections. If you’ve seen a Carrot site that doesn’t “look” like a Carrot site, they might be a CarrotPro member!
Deeper location page optimization
Personalized design elements
Additional credibility sections added to your site
SEO-Optimized Personalized Content for Your Business
Drag & Drop Website Editor
Fast and Secure Hosting
CarrotCRM
CarrotCRM Free is included with all Carrot web subscriptions and gives you access to 1 user, 3 automated outreach sequences, lead emailing & texting capabilities, 5 property reports/mo, email notification about new leads, & basic reporting.
➕ Upgrade your CRM after signup for additional users and features!
Tools & Features
Third-Party Integrations
AI Rewrite Tool
Search Performance Dashboard
Website Traffic Analytics
Domain Overview Insights
Keyword Rank Tracking
35 keywords per account
100 keywords for use across clients
+ option to add more
Keyword Explorer Research Tool
Backlink Analytics
Campaign Tracking Links
Unlimited
Unlimited
Bulk Redirects
Call Tracking
1 number
1 number per client account
➕ Add additional call tracking numbers for $3/mo each
Call Minutes
100
25 per client account
SMS
25
25 per client account
Monthly AI Suite Trial
Limited usage. To unlock full usage, purchase the AI Suite add-on.
Client & Site Management Dashboards
—
Task Management
—
World-Class Support
Chat and Email Support
Onboarding Tutorials
Robust Help Center
Carrot Facebook Community
Video Calls & 1:1 Strategy Support
➕ Add Premium Support to any plan for $69/mo
Carrot Marketplace — Managed Services To Do Your Marketing
Done-For-You SEO Done-For-You PPC Pay-Per-Lead Vendors And more!
Whether you want faster, deeper insights or help doing the actual work, Carrot’s AI Suite has tools that help you embrace the benefits of AI while staying in control.
The Carrot AI Suite comes with all available AI features. No picking and choosing, no nickel and diming. Just enhanced productivity at a predictable price.
The Carrot AI Suite is a $99/month add-on to your subscription. Additional charges may apply if you exceed your monthly usage limits.
AI Page Optimizations
The On-Page Insights and Full Site Audit features flag issues and warnings. Make sure every page is always optimized to keep sites performing well.
AI Lead Manager
CarrotCRM’s Autonomous Lead Manager (ALM) lets you have entire text conversations with leads without lifting a finger. The ALM asks questions and gathers info for you.
AI Lead Scoring
Identify the hottest leads and know when a lead is warming up or cooling off based on your preferred criteria. AI Lead Scoring is built into CarrotCRM.
AI Summaries
Stop wasting time reviewing lead details and past communications. CarrotCRM’s AI Summaries put all the important information right in front of you in a few sentences.
AI Call Insights
Part of the built-in Call Tracking, AI Call Insights distill every call into a transcript, quick summary, and motivation rating so you know who to follow up with first and which campaigns drive the best leads.
Usage Tracker
Monitor your AI usage each month so you don’t unexpectedly go over your limit. You’ll see a notification when you hit 75% and 100% of your monthly usage.
Make sure your site keeps up with SEO and AI Search trends without keeping up yourself.
I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.
Tyler Ford
WeBuyHomesInTucson.com
Right now, with Carrot, it’s safe to say we’re averaging about 4 deals a month and our average deal is about $25,000 bucks. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. I couldn’t survive without the SEO package.
Mike Wall
RE Investor | Ohio
If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted. Now, when people reach out to me, they’re truly ready to sell.
Keith Sant
RE Investor | Washington/Texas
Frequently Asked Questions
What happens after I join?
Our AI website builder will ask some questions about your business (or enter your existing URL and we’ll scrape the info for you!) and build a personalized site designed for your unique business!
Customize your color palette, pick your favorite website design, connect your domain, and your site is live! You can keep personalizing your copy, images, and webpage sections with our AI tools and drag-and-drop editor until it’s perfect.
Then, join the Carrot Facebook Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads!
Does Carrot “do my SEO” for me?
Carrot sites are optimized for SEO — meaning best practices and tech are already in place for you! This includes an AI-generated SEO strategy tailored to your business and SEO-optimized location pages launched right away to target all your markets. Once your site is live, you can track your progress and tweak your target keywords with Carrot’s built-in SEO tools.
If you want Carrot to “do your SEO for you,” check out our Managed SEO Services!
What if I need more than one website?
Add more sites at any time for just $29/month! Carrot members add additional sites for other lead types, industries, or locations every day.
If you have CarrotAgency, you can add sites for your clients, or have them subscribe to Carrot and give you access to their site(s).
What types of websites does Carrot offer?
Members use Carrot sites to market their real estate business and local home service businesses. Some of the most popular site types include real estate wholesale, land buying/selling, mobile home investors, HVAC, roofing, plumbing, and general contractors. But you can customize a Carrot site to target just about anyone searching for a local business!
Our sites are built on real data that tells us what performs best. It’s not just a pretty website that never generates leads. Carrot sites help you rank easily, while converting more traffic into leads. Who else has 10+ years of continuous testing and optimization?
Then we took all that data-based knowledge and created an AI website builder that generates a site designed to perform well. This isn’t a vibe-coded site built on hopes, dreams, and good intentions. It’s a powerful lead generation machine that you can launch in minutes, supported by even more AI tools and a drag-and-drop editor so you can easily make changes.
Does Carrot website pricing include hosting?
Yes, all plans come with secure and fast managed hosting. That means you don’t have to worry about updates, plugins, backups, firewalls and all that tech stuff. We’ve got it!
Can I buy a domain from Carrot?
Carrot does not sell domains. But you can connect a domain purchased from Hover, Namecheap, GoDaddy, Squarespace, or any other domain provider. Here are some best practices for choosing a domain name!
Is there a set-up fee?
No, Carrot does not charge a setup fee.
Most new Carrot members do their own setup through our automated site creation system. Our team is here to support you if you run into any issues or have questions.
You can move your existing domain to a new Carrot site. And you will want to configure that new site with your existing branding and credibility (like logo, testimonials, projects, etc).
We do not typically recommend trying to re-create an existing website on Carrot unless you are an expert and know your previous work will outperform our optimized systems.
If you have a site that already ranks well for your important keywords, please contact our team and we can discuss a Concierge Migration to help ensure a successful transition without losing your current results.
What happens if I want to cancel?
We would be bummed to see you go. But simply go into your account and request a cancellation… that’s it. If you are within 30 days we will honor our 30-day money back guarantee.
You are free to take and reuse any content you created for your site, but any content from Carrot’s Content Library or page templates cannot be reused elsewhere.
Does Carrot provide phone support?
Yes! Phone support is a feature for our premium support add-on.
If you need additional ongoing support, you can add or remove this at any time from within your account.
I started leveraging Carrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.
MIKE BORGER
Oahu Home Buyers
Carrot has become the foundation to my business. If you want to rank and you want to convert leads from motivated sellers then you need Carrot because you won’t even compete without them.
Carrot’s AI website builder creates a beautiful, personalized site for you out of the box. But you might want a little help taking it to the next level. That’s what Quickstart 3.0 is for!
Replace stock images with your photos
Implement Schema for advanced SEO
CRM integration
Call Tracking setup
Domain connection support
You can add Quickstart 3.0 after the site onboarding process or anytime by via chat.
CarrotPro
The ultimate Carrot website personalization experience. Start with a high performing website, then work with our team to make it your own with unique design elements and new webpage sections. If you’ve seen a Carrot site that doesn’t “look” like a Carrot site, they might be a CarrotPro member!
Deeper location page optimization
Personalized design elements
Additional credibility sections added to your site
SEO-Optimized Personalized Content for Your Business
Drag & Drop Website Editor
Fast and Secure Hosting
CarrotCRM
CarrotCRM Free is included with all Carrot web subscriptions and gives you access to 1 user, 3 automated outreach sequences, lead emailing & texting capabilities, 5 property reports/mo, email notification about new leads, & basic reporting.
➕ Upgrade your CRM after signup for additional users and features!
Tools & Features
Third-Party Integrations
AI Rewrite Tool
Search Performance Dashboard
Website Traffic Analytics
Domain Overview Insights
Keyword Rank Tracking
35 keywords per account
100 keywords for use across clients
+ option to add more
Keyword Explorer Research Tool
Backlink Analytics
Campaign Tracking Links
Unlimited
Unlimited
Bulk Redirects
Call Tracking
1 number
1 number per client account
➕ Add additional call tracking numbers for $3/mo each
Call Minutes
100
25 per client account
SMS
25
25 per client account
Monthly AI Suite Trial
Limited usage. To unlock full usage, purchase the AI Suite add-on.
Client & Site Management Dashboards
—
Task Management
—
World-Class Support
Chat and Email Support
Onboarding Tutorials
Robust Help Center
Carrot Facebook Community
Video Calls & 1:1 Strategy Support
➕ Add Premium Support to any plan for $69/mo
Carrot Marketplace — Managed Services To Do Your Marketing
Done-For-You SEO Done-For-You PPC Pay-Per-Lead Vendors And more!
Whether you want faster, deeper insights or help doing the actual work, Carrot’s AI Suite has tools that help you embrace the benefits of AI while staying in control.
The Carrot AI Suite comes with all available AI features. No picking and choosing, no nickel and diming. Just enhanced productivity at a predictable price.
The Carrot AI Suite is a $99/month add-on to your subscription. Additional charges may apply if you exceed your monthly usage limits.
AI Page Optimizations
The On-Page Insights and Full Site Audit features flag issues and warnings. Make sure every page is always optimized to keep sites performing well.
AI Lead Manager
CarrotCRM’s Autonomous Lead Manager (ALM) lets you have entire text conversations with leads without lifting a finger. The ALM asks questions and gathers info for you.
AI Lead Scoring
Identify the hottest leads and know when a lead is warming up or cooling off based on your preferred criteria. AI Lead Scoring is built into CarrotCRM.
AI Summaries
Stop wasting time reviewing lead details and past communications. CarrotCRM’s AI Summaries put all the important information right in front of you in a few sentences.
AI Call Insights
Part of the built-in Call Tracking, AI Call Insights distill every call into a transcript, quick summary, and motivation rating so you know who to follow up with first and which campaigns drive the best leads.
Usage Tracker
Monitor your AI usage each month so you don’t unexpectedly go over your limit. You’ll see a notification when you hit 75% and 100% of your monthly usage.
Make sure your site keeps up with SEO and AI Search trends without keeping up yourself.
I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.
Tyler Ford
WeBuyHomesInTucson.com
Right now, with Carrot, it’s safe to say we’re averaging about 4 deals a month and our average deal is about $25,000 bucks. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. I couldn’t survive without the SEO package.
Mike Wall
RE Investor | Ohio
If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted. Now, when people reach out to me, they’re truly ready to sell.
Keith Sant
RE Investor | Washington/Texas
Frequently Asked Questions
What happens after I join?
Our AI website builder will ask some questions about your business (or enter your existing URL and we’ll scrape the info for you!) and build a personalized site designed for your unique business!
Customize your color palette, pick your favorite website design, connect your domain, and your site is live! You can keep personalizing your copy, images, and webpage sections with our AI tools and drag-and-drop editor until it’s perfect.
Then, join the Carrot Facebook Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads!
Does Carrot “do my SEO” for me?
Carrot sites are optimized for SEO — meaning best practices and tech are already in place for you! This includes an AI-generated SEO strategy tailored to your business and SEO-optimized location pages launched right away to target all your markets. Once your site is live, you can track your progress and tweak your target keywords with Carrot’s built-in SEO tools.
If you want Carrot to “do your SEO for you,” check out our Managed SEO Services!
What if I need more than one website?
Add more sites at any time for just $29/month! Carrot members add additional sites for other lead types, industries, or locations every day.
If you have CarrotAgency, you can add sites for your clients, or have them subscribe to Carrot and give you access to their site(s).
What types of websites does Carrot offer?
Members use Carrot sites to market their real estate business and local home service businesses. Some of the most popular site types include real estate wholesale, land buying/selling, mobile home investors, HVAC, roofing, plumbing, and general contractors. But you can customize a Carrot site to target just about anyone searching for a local business!
Our sites are built on real data that tells us what performs best. It’s not just a pretty website that never generates leads. Carrot sites help you rank easily, while converting more traffic into leads. Who else has 10+ years of continuous testing and optimization?
Then we took all that data-based knowledge and created an AI website builder that generates a site designed to perform well. This isn’t a vibe-coded site built on hopes, dreams, and good intentions. It’s a powerful lead generation machine that you can launch in minutes, supported by even more AI tools and a drag-and-drop editor so you can easily make changes.
Does Carrot website pricing include hosting?
Yes, all plans come with secure and fast managed hosting. That means you don’t have to worry about updates, plugins, backups, firewalls and all that tech stuff. We’ve got it!
Can I buy a domain from Carrot?
Carrot does not sell domains. But you can connect a domain purchased from Hover, Namecheap, GoDaddy, Squarespace, or any other domain provider. Here are some best practices for choosing a domain name!
Is there a set-up fee?
No, Carrot does not charge a setup fee.
Most new Carrot members do their own setup through our automated site creation system. Our team is here to support you if you run into any issues or have questions.
You can move your existing domain to a new Carrot site. And you will want to configure that new site with your existing branding and credibility (like logo, testimonials, projects, etc).
We do not typically recommend trying to re-create an existing website on Carrot unless you are an expert and know your previous work will outperform our optimized systems.
If you have a site that already ranks well for your important keywords, please contact our team and we can discuss a Concierge Migration to help ensure a successful transition without losing your current results.
What happens if I want to cancel?
We would be bummed to see you go! If you want to cancel your Carrot subscription, simply go into your account and request a cancellation – that’s it! If you’re within 30 days of your initial signup, we’ll honor our 30-day money-back guarantee on your primary subscription – this applies to both monthly and annual plans. Please note that our AI suit and AI usage are add-on services and are non-refundable, including within the 30-day window.
You’re free to take and reuse any content you created for your site, but any content from Carrot’s Content Library or page templates cannot be reused elsewhere.
I started leveraging Carrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.
MIKE BORGER
Oahu Home Buyers
Carrot has become the foundation to my business. If you want to rank and you want to convert leads from motivated sellers then you need Carrot because you won’t even compete without them.
Your marketing has leaky buckets. Carrot fixes them.
There are “Phantom Expenses” in every business. Even yours. Money that should be in your bank account, but went to your competitors instead. Dozens of “under-optimizations” across your marketing & CRM quietly leaking out leads, deals, and profits.
Business owners switch to CarrotWeb every day from AI site builders, custom WordPress sites, ‘free’ sites included in the ‘all-in-one’ tool, and the cheap site builders… and get an instant boost in performance (and profits).
Local marketing agencies switch to CarrotAgency so they can stop spending weeks custom-coding client sites that turn into bottomless pits of security patches and plugin updates … but produce a tiny handful of leads and never dominate local search results.
People are switching to CarrotCRM from the cluttered, bulky ‘all-in-ones’ that are really ‘mediocre-at-all’, unnecessarily difficult & a spendy trap of build-outs… and improving their lead-to-closed deal rate without adding extra headcount.
Hundreds of customer testimonialsshow how things perform better (with less hassle) on Carrot. That’s money in your bank and time back on your calendar.
Carrot has been around since 2013. We’ve pioneered high-performance, best-in-class websites, serving tens of thousands of real estate and home services pros (and the agencies that help them).
And with our InvestorFuse acquisition, we have the best-in-class CRM for serious inbound real estate marketers, too. It’s now called CarrotCRM. Every CarrotWeb plan includes the free version of CarrotCRM so you can grow with confidence.
In 2026, we launched the NEW era of Carrot. Amazing website design flexibility, AI tools, and data-driven performance recommendations to help you optimize and stand out everyone leads are searching.
Tried us in the past and thought “all Carrot sites look alike?” Those days are over. Dive into this site, book a demo, and try Carrot risk-free. We’d be pumped and honored to serve you.
Trevor Mauch, Co-Founder & CEO
Built for Local Search Marketers who care about Performance, Security, Speed, and Confidence.
If you’re tired of that all-in-one that was attractive when you started, but is now costing you leads and deals from under-performing “ok” features… Carrot is for you. If you want to have ownership of the things that matter in your website, but don’t want the hassle (and expense) of everything else… Carrot is for you. If you want to own your brand online, stand out, and build trust online. Carrot is for you.
Use just CarrotWeb to get more leads. Use just CarrotCRM to close more leads to deals. Use them both together for the magic.
An action-based CRM that helps inbound closers work more leads and focus where it matters most. Get more done, no matter your team size.
Carrot sites convert 7x higher than other lead sources & bring in 2.5x more profit per deal.
See what makes Carrot special.
See Carrot in action with this quick demo!
AI-powered inbound marketing and sales tools that keep humans dialed-in
✍️ AI Content Writer
Generate custom website copy in one click. Matches your voice, your market, your brand. What used to take hours now takes minutes, and it’s built on 10+ years of conversion data.
✅ AI Page Optimizations
If your site ever encourters an SEO issue or warning, you’ll know about it. Quickly discover and correct issues before they hurt your lead gen.
💬 AI Autonomous Lead Manager
Launch custom, trained AI lead follow-up agents who can text and email leads to qualify them and gather key information.
📞 AI Call Analysis
Every call is transcribed and scored for lead motivation. Know which conversations are worth reviewing, and which reps need coaching.
🧠 AI Lead Scoring
Every lead gets scored automatically based on motivation signals. Your team knows who’s hot before they pick up the phone.
📋 AI Opportunity Summaries
Get caught up on any lead in 30 seconds. Property details, seller intent, conversation history — all summarized so you’re ready for every callback.
… and more AI tools coming!
Thousands of top real estate investors, home service providers, and local marketing agencies use Carrot to grow with less hassle.
“Carrot sites are great because you can literally have a full-fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, installing WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.”
Jason Moss
Digital Marketing Agency for Real Estate Investors
Products: CarrotWeb
“We had our biggest month ever, Google PPC to a Carrot site. We did $140k in assignment fees at a 5:1 ROI. I have the control I need with my website, without the issues I had with my old custom site. For the first time in a long time, business, family, and faith feel all aligned.”
“We received the most leads in a month ever this month. We also had our biggest month of sales this month. As you can see, most come from my Carrot website/SEO. My old site never produced like this. What I have found is consistent blogging has helped my rankings. I do 8 a month, mainly because I have 3 topics I hit every month (kitchens, bathrooms, roofs).”
Built for real estate investors and local service pros to reach motivated leads where they’re searching.
Generate more motivated leads. Build trust. Increase marketing ROI. Lose the tech hassle. When you need to get in front of motivated property owners, we’ve got you covered.
Carrot is built for yourlocal service business model.
The right pages, copy that makes sense for your business, CTAs that drive action. Carrot sites are built to make sense for your business speciality.
Wholesaling & Flipping
Attract and convert motivated house sellers and cash buyers.
Land Flippers & Investors
Get in front of the best motivated land sellers (and buyers).
Note Buyers & Sellers
Capture motivated note sellers who are looking to sell online.
Mobile Home Investing
Mobile home leads are hot. Get sellers + buyers faster.
HVAC
Whether you’re a residential or commercial HVAC pro, get found online by your ideal customers.
Roofers
Show off your experience and roofing specialty with a site that builds trust and drives business.
Plumbers
For emergencies, renovations, and new installs, make sure you show up when locals are searching.
General Contractors
Showcase your work, happy customers, and exactly what you do with a high-converting GC website.
Thousands of local businesses have poorly performing websites, don’t rank well in search results, and aren’t ready for AI search. There is an amazing opportunity to help them, and CarrotAgency makes it easy.
Marketing Agencies
Want an easier, faster way to launch, manage, and improve client sites? CarrotAgency gives you powerful tools to easily manage recurring tasks, generate new business for your clients, and grow your client list.
Network Builders
Have a network of local businesses and service providers you already know? Turn those connections into recurring revenue by easily launching a high-performing site that beats their current marketing. No experience required.
Coaching Programs, Franchises
Add value to your coaching program or franchise by providing your members with a fast, SEO-optimized site that matches your approved format and works for your program and members.
Our Strategy: Carrot is your high-performing hub of trust
Your website is the heart(or “hub”) of your marketing.
Marketing channels come and go. Algorithms shift. But one thing stays constant: your website is where potential customers decide to call you… or your competitor.
Direct mail, PPC, TV, radio… all offline marketing drives online demand. Before they pick up the phone, they Google (or ChatGPT) you. And what they find either builds trust or kills the deal.
Our websites are built specifically for real estate investors and local service businesses that serve property owners. That’s our only focus. Every page, every element, one goal: convert motivated sellers, buyers, and homeowners into leads.
“Especially in the age of AI SEO,your website is your hub of trust.“
“Direct mail is our core strategy; Carrot is our conversion mechanism. People find us online, and convert into leads at a really high rate with Carrot. Also, our SEO rankings have dramatically increased since we moved to Carrot. Carrot is beating our expensive custom site.”
Ryan Dossey, CEO / SoldFast(National Brand)
Path to Carrot: Custom WordPress to All-in-one “free” site to Carrot
“I’ve already seen the lead flow increase noticeably since launching on Carrot, this is a great sign!”
Jason Pritchard, CEO Pinnacle Home Buyers / Fresno, CA
Path to Carrot: Low-performing custom WordPress site to a blazing fast Carrot site Products: CarrotWeb, CarrotPro (Concierge Setup Service)
Launch, Customize, Convert: More than just a “pretty” site
Make every visit count
Your brand, your way. Carrot sites are built to match your business. Fresh designs, drag-and-drop editing, and AI content that sounds like you. Stand out in your market and make leads feel like they found the right business to work with: You.
Speed and trust that converts. Every second your site takes to load costs you leads. Carrot sites score 60% faster than custom WordPress… so visitors stay, trust builds, and more of them pick up the phone or fil out your form.
Know what’s working. Built-in lead source tracking shows you exactly which pages and campaigns drive your best deals. Integrate with your CRM or use ours. Either way, you’ll know where your money’s going… and where it’s coming from.
We handle the tech. No plugin updates. No security patches. No (expensive) developer on speed dial. We keep your site fast, secure, and optimized… so you can focus on closing deals, not fixing code, fiddling with your site, or chasing developers.
I have 3 Carrot sites that have [each] generated over $1M in assignment fees, and one of those over $2M. I do TV advertising and SEO and my Carrot site is the center of it that makes it all work. I’d considered a custom WordPress website, but the performance, ease, and ROI from Carrot can’t be matched even on a custom build. Why would I hassle with going custom?”
Jeremy Resmer
CEO, Value Land Buyers & Middle Tennessee Home Buyers
Nashville, TN Products: CarrotWeb
Get Noticed: Ranking in local SEO and AI Search
Dominate local search. Stay visible as AI search evolves.
Here’s what our data actually shows: organic traffic to Carrot sites hasn’t dropped since AI search came on the scene. Google searches have increased since AI Overviews launched. And local service businesses… like real estate investors, agents, contractors, and home services show more stable click-through rates than most other industries.
We’re not ignoring the shift. We’re building for it.
“I’ve been a loyal Carrot customer for almost 10 years now! One of my sites that performs well used to average 5-10 leads weekly at best. Which is good. But I’ve noticed leads slowly increasing the last 30 days. The past 7 days I’ve had 45 leads. Of those, 26 were from ChatGPT… Highly recommend Carrot sites and their AI SEO training!”
Jeff Filali, CEO of Oklahoma Cash Home Buyer, LLC Products: CarrotWeb, AI SEO Challenge
A suite of local SEO tools to help you get better results…
🔍 Local Search Dominance
30%+ of the top Google rankings for motivated sellers are Carrot sites. Schema markup, site speed, content structure, location pages, all optimized before you hit publish.
🤖 AI Search Optimization
We’re dialing in schema, FAQ structure, guiding you on how to improve EEAT signals, and hyperlocal authority… the factors that get you mentioned in ChatGPT, Google Gemini, and whatever comes next.
AI Overviews · ChatGPT · Gemini
📍 Multi-Market Reach
Scale into new cities without starting from scratch. Our SEO architecture is built for investors and businesses who want to dominate more than one market. Published highly localized location pages or launch multiple Carrot sites if you want!
Once your under-performing website problem is fixed, it’s about tracking and lead management
Every part of your local search marketing machine should work together to increase your return on investment as much as possible. From tracking, analytics, follow-up, and lead management… Carrot has the tools and support to help you close the gaps.
Track Your Marketing: Know what’s working (and what’s not)
Clearer decisions with simple data and tracking.
Website stats. Use built-in website stats for important site visitor, lead, and conversion rate info, or easily plug in your Google Analytics code to go deep.
Lead source tracking. Never wonder where your leads are coming from. Every lead has a “lead source” attached to it, telling you exactly where each lead came from.
Google Search Console integration. In a few clicks, we’ll pull in your Google Search Console data to show you what keywords bring people to your site and more.
Campaign tracking links. Doing paid ads or social media? Use our Campaign Links for your social profile CTAs, ad tests, and social posts to know which ones turn into clicks and leads.
Phone call tracking (AI-powered). Every Carrot account gets a free local phone tracking phone to use, and you can add as many as you’d like for just $3/mo. Track calls, texts, and try our AI-powered call analyzer to quickly know how every call went.
“I’ve already seen the lead flow increase noticeably since launching on Carrot, this is a great sign!”
Jason Pritchard, CEO Pinnacle Home Buyers / Fresno, CA
Path to Carrot: Low-performing custom WordPress site to a blazing fast Carrot site
CRM + Lead Management: For inbound marketers
Turn Leads into Closed Deals, Without the Chaos
Your leads deserve better than a spreadsheet and sticky notes. And you deserve better than babysitting a bloated CRM filled with cold leads.
CarrotCRM is built for inbound leads — the motivated leads who found you online (or called you on the phone). AI tells you who’s hot. Automated follow-up keeps them warm. Your team knows exactly what to do next
“… we switched to CarrotCRM (formerly InvestorFuse 3.0) and haven’t looked back. We were on Podio and were thinking about a custom build on GHL or Salesforce, but CarrotCRM does everything we need for our high-volume wholesaling team and Carrot is more like a partner than a software. It’s the core of our business and they scale with us.”
Nick Perry, CEO, Want To Sell Now (national wholesaler)
Always know the exact next action to take with every lead, whether you’re an expert or newbie. See all of your daily actions due today and process leads 50% faster than “database” based CRMs where you spend hours searching and filtering.
See every deal from first click to closed contract. Know which marketing channels and team members are producing… and which are burning money.
🤖 AI Powered to Save You Time
AI has revolutionized how fast you can work, and we’ve built key AI features into CarrotCRM to put speed, power, and insights at your fingertips.
Find out which leads are hottest, get caught up on details in seconds instead of 10+ minutes, and let AI agents have real conversations with leads to warm them up.
“CarrotCRM is simple, intuitive and built specifically for how real investor businesses actually operate.”
— Alexander Cruz
“I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me.“
— Beau Hollis
“As an acquisitions manager, staying on top of all of your leads and making sure you’re giving the right attention to the right leads is crucial. Don’t waste your time going through a basic CRM and treating every lead the same.“
Kyler Peters
“… our agency has tried all of the website systems. Carrot flat our converts better and makes our clients more money. We won’t use anything else anymore.”
PPC Agency
How much is your under-performing website and CRM actually costing you?
Most investors have no idea. Let’s find out.
That “cheaper” website isn’t cheaper. And that spendy custom site, it’s likely costing you 10x more than you think. You just can’t see where the money’s going yet. Slow load times. Weak SEO. Poor conversion. Plugin updates. Security patches. Developer invoices. And the big one… the deals you’re losing that you’ll never know about.
Let’s do the real math.
How many leads and deals are you losing? Here’s how we helped these top local marketersstop the leak.
Don’t settle for ok features that solve problems just… “ok”. That gets expensive fast. Pair Carrot with other top tools for what they’re best at, and let Carrot help you do what we’re best at.
Integrations = freedom to scale the way you want. Don’t get trapped in an “all-in-one.”
Customer Support: We’ve got you covered.
Real humans. Real help. Who really care.
We were the first in real estate investing to offer live chat support. Not because it was trendy — because we knew you needed answers now, not in 48 hours.
Whether you have a quick question, need help dialing in your SEO, or want strategy advice on your next market — we’re here. No outsourced teams who’ve never seen a Carrot site. Just real people who genuinely care about your success.
Carrot is a website building platform that helps real estate investors, home service providers, and marketing agencies quickly and easily launch high-quality, top-performing websites. Carrot websites are designed out of the box for fast page speed, security, SEO ranking, and AI search visibility. All Carrot sites are built on a proven website design framework created with over a decade of research and testing. Carrot sites don’t just look good, they’re intentionally designed to perform well, attract traffic, and convert leads.
Carrot also offers CarrotCRM, an easy-to-use, action-based CRM for local businesses to manage inbound leads. CarrotCRM is equipped with AI features that help you focus on the best leads, save time, accomplish more, and communicate with leads automatically.
Carrot has an AI website building tool that builds a beautiful website tailored to your business. Just answer a few questions about your company, what type of customers you want, and what makes you different, and the Carrot AI website builder does the rest for you. You can keep editing and customizing your site with our drag-and-drop web editor.
Yes! Carrot websites are designed with SEO best practices, and the CarrotWeb platform includes tools to help you target the best keywords and monitor your keyword rankings.
A CarrotWeb Individual subscription (which includes a high-converting website, the AI website builder, built-in SEO tools, and the free version of CarrotCRM) is best for businesses who want to create their own site and costs $119/month. You can save 15% by signing up for an annual subscription.
Marketing agencies who want to use Carrot to host top-performing local search websites for their clients can sign up for CarrotAgency for $299/month. CarrotAgency users can sell websites directly to their clients for $29/month, or have clients sign up for an Individual plan and give the agency access to their site.
Anyone can add additional AI tools to their subscription for $99/month. The AI Suite Add-On includes the AI Page Insights, Full Site Audits, AI Call Tracking Insights, and several CarrotCRM AI features (Autonomous Lead Manager, AI Lead Scoring, and AI Summaries).
Custom websites are very expensive, often costing several thousand dollars (plus ongoing maintenance and update costs). And their SEO and conversion optimization depend entirely on your developer’s skill and knowledge. Meaning you can pay a lot for a website that doesn’t work as well. (Just like George Anderson did.)
The No. 1 priority of all Carrot sites is top performance for SEO, speed, security, and conversion. No back-and-forth with a designer and developer. No expensive updates and fixes down the road. No need to hire an SEO agency on top of your website developer. You get a site that looks good and is built to rank in search and convert leads right out of the box … for less than $1,200 a year. It’s a cheaper, more successful option than a custom website.
Launch your site with our Beta AIonboarder (or have us do it for you)
Try Carrot and see how quick and easy it is to setup and customize a site with our new AI onboarder. Or chat with our team about having us set everything up for you and you can see the results for yourself.
Just like that, another year is almost gone. And what a year it’s been! From the impact of AI to increasing regulations on real estate wholesaling to a still questionable real estate market, 2025 kept investors on their toes and gave them a lot to think about.
And next year is sure to be just as exciting!
To help you prepare, we talked to some real estate industry experts to get their predictions for 2026 and how investors can prepare.
There will be more opportunity than ever in real estate over the next 5 years, but it’ll take a big change in how you do business. — Trever Mauch
Key Takeaways
AI search and state regulations on residential wholesaling had a major impact on the real estate investing landscape in 2025.
Real estate investors need to step up their game in 2026. Those who aren’t ready to commit to better processes, tools, and talent will find themselves out of a job.
AI is going to be just as big — if not bigger — in 2026 (surprise!). Real estate investors need to learn how to use it wisely and optimize for AI search.
2026 will be the year of focusing on the right deals instead of just deal volume. This involves building the right relationships and taking the right approach to each opportunity.
In 2025, we saw some major impacts to real estate investing. You should know about all of these as we go into the new year.
AI has a HUGE Impact on Search Traffic
If your web traffic or leads have dipped this year, it might not be a softening market or increased competition. It might be the impact of AI search.
AI has been a major theme of 2025 across all industries, and one of the most noticeable impacts is how it’s changed people’s search habits. While the old routine was to go to your favorite search engine and click on a link that looked relevant, AI has swept that process away almost entirely.
A solid half (50%) of consumers purposefully use an AI search tool like ChatGPT, Gemini, or Perplexity, according to an October report from McKinsey & Company. And these folks aren’t just looking for information. The majority of users told McKinsey that “it’s the top digital source they use to make buying decisions.” Meaning they’re turning to AI for recommendations and insights, not just a list of potential services or providers. The report goes on to predict that AI search tools could reduce traffic from traditional search channels (like Google or Bing) by 20-50%.
Even consumers still using a traditional search engine are likely to be hit with an AI result first anyway. The McKinsey report found that roughly 50% of Google searches return an AI Summary Overview, and the trends point to that number increasing to 75% of searches by 2028 (though I’d honestly be surprised if it takes that long). Real estate investors who have honed in their SEO to rank high in search results have a solid foundation set for AI search, but they can’t rest on their laurels.
States regulating residential wholesaling is nothing new (it’s been happening since at least 2019, when Illinois updated its Real Estate License Act). This year, multiple states introduced, passed, or implemented their own wholesaling laws:
Pennsylvania began requiring people who wholesale residential real estate to have a real estate license beginning in January 2025.
Tennessee signed a wholesaling bill into law in late March 2025 that went into effect only two weeks later (on April 8, 2025).
Ohio’s Senate unanimously passed SB155 in June 2025 to introduce state wholesaling regulations, and the bill was signed by the Ohio governor late this year.
Oregon requires residential property wholesalers to register with the state, effective July 1, 2025.
Maryland’s wholesaling disclosure law went into effect on October 1, 2025.
Oklahoma started imposing several requirements and restrictions on licensed and unlicensed wholesalers on November 1, 2025.
Connecticut passed legislation (as part of its state budget) requiring real estate wholesalers to register with the CT Department of Consumer Protection starting July 1, 2026.
North Carolina introduced House Bill 797 in April 2025 that would impact wholesaling with an “effective” date of October 1, 2025. As far as I can tell, it’s still sitting with the NC Senate, but if you wholesale in North Carolina keep an eye out for potential legal requirement changes.
This is a reminder to keep a close eye on the requirements and regulations in anywhere you wholesale real estate. Whether you’re just getting started or have been in the game for a while, things can change.
For those hopeful of preventing strict regulations on wholesale real estate, presenting the right message could be key.
“Wholesaling has been branded ‘predatory’ by the retail real estate lobby. In reality, the vast majority of wholesalers are doing a massive service to the market — taking non-sellable real estate and getting more inventory on the market, solving problems agents can’t solve with a listing, tackling the hardest properties, increasing property values over the long term, etc.,” said Trevor Mauch, Carrot CEO.
Communicating these benefits to lawmakers could help make sure sensible — rather than overbearing — regulations are put in place in states considering them.
How the real estate market will change in 2026
The state of the real estate market has been a hot topic for several years now, and it’s clear that investment opportunities have cooled off since their pandemic-years peak. But what wil happen in 2026 is anyone’s guess. Some real estate pros think it will be more of the same, while others feel the dam will finally burst.
Dean Rogers, an expert flipper and wholesaler in California and trusted REI coach, doesn’t see things changing much. “The market will stay stagnant and relatively stuck.”
But Brandon Jarvela, an 8-figure investor with more than 600 real estate students, thinks 2026 could be the year the REI space sees more movement again. “I think this could be the year of the inventory snapback. For the for two years, we’ve all been living in this weird low inventory limbo with pent-up sellers and confused buyers. I think that tension is gonna break. We’ve got a wave of financial pressure that’s hitting every day homeowners, and I think we’re gonna see a sharp rise in off-market opportunity for the investors who are prepared for that type of velocity. Investors who aren’t just cherry picking are gonna win big time.”
Carrot CEO Trevor Mauch predicts real estate markets will stabilize a bit, with properties moving “a tab faster” than they did this year. But overall, he doesn’t see a huge change for next year. Those who want to survive, however, have to be ready to adapt.
“We’re in a transitioning market, and there won’t be big appreciation like there was in 2020-2024. This makes it so flippers who didn’t operate effectively aren’t covered by price appreciation, which will thin out flippers. Wholesalers will also be thinned out in the market even further in 2026. Technology + laws + the market are forcing wholesalers and flippers to adapt. There will be more opportunity than ever in real estate over the next 5 years, but it’ll take a big change in how you do business.”
Avrom Smith, owner of HAS Holdings LLC, also feels investors can no longer ignore regulations. “2026 will be no different from any other year in terms of deal opportunities. However, as a wholesaler, more states are beginning to regulate wholesaling, and it’ll be critical to have backup exit strategies in order to close deals.”
Investors need to step up their game in 2026
Trevor isn’t the only one who foresees the investor industry thinning out next year. Both Dean Rogers and Brandon Jarvela agree that things will get tougher and that investors who want to succeed need to adjust and overcome.
“Wholesalers that operate like real business owners and real businesses will dominate,” Jarvela commented. “The hobby people, the side gig type people, the people still slinging contracts in group chat site, I think they’re gonna have a really hard time. 2026 is the year where wholesalers are gonna get real lead sources through PPC, through agent relationships, data data-backed lists. They’re gonna have real dispositions systems or they’re gonna get wiped out by regulation. Regulation is getting heavier and heavier. You see lower spread and increasing seller expectation, so the bar is officially gonna be set higher for investors.”
Rogers agreed, noting that, “Investors have to level up their game. They have to lean into their systems even more, and they have to have better talent on their team. I think that everything has to bring the cream right to the top, so everybody’s gotta be on their A game to be successful. The biggest game changer is the talent piece. The people who are the best trained and are the best prepared are gonna be the ones who win. A lot of real estate investors will give up and the ones that don’t will rise to the occasion.”
But with challenges comes new opportunity. Stefon Henry of PNW Home Offer believes “there will be more off-market sellers, which in some markets means increased competition. Opportunity will be better in sub-markets.”
The key to keeping up, according to Avrom Smith, is to not ease up on marketing. “Marketing will continue to be paramount in terms of generating lead flow.”
In fact, a small survey of real estate investors (conducted by Carrot) found that the majority plan to increase their marketing budget and the number of marketing channels they use in 2026.
Trevor recommends doubling down on direct-to-seller marketing, especially online. “We’ll see more sellers seeking to sell online,” he believes.
How to be a successful investor in 2026
How exactly do you step up your game for 2026? A lot of it comes down to where you focus your energy and the relationships you build.
“Master two things: speed and sophistication,” Jarvela said for 2026. “Speed to lead, speed to offer, speed to close. Then sophistication in your deal structure, like whether you’re doing innovations or doing creative finance. We use something called a retail buyer program, but also dispo optimization, JV workflows, all that stuff that separates the actual operators from the amateurs. I think 2026 is gonna reward investors who run these types of processes and systems and can solve more problems.”
Several pros recommend focusing even more on the right deals next year.
Stefon Henry recommends underwriting more conservatively in 2026. “Double down on lead quality, not lead volume. Find sellers who need speed + certainty more than the highest price.”
Tony Stewart, owner of Property Peace in Ohio, agrees. “Be very strict in working with the real numbers and not speculating.
“Focus on increasing margins, not higher volume. Fewer but better deals is the name of the game,” Trevor added. “Off-market property opportunities will increase in ‘26. Focus on expired listings, sellers in distress that need help, etc.”
Trevor also recommends partnering more deeply with real estate agents.
“Most agents aren’t shifting to ‘hybrid,’ but they’re starting to get squeezed hard by a slow retail market and many deals can’t be done on the retail market, so they’re looking for opportunity to create new listings. Savvy investors will see agents as their best friends in 2026.”
Another angle to explore in 2026 if you wholesale real estate is taking down more deals yourself. “Take downs are going to be a key strategy to survive,” Trevor predicts. While this may be counterintuitive since you’re no longer wholesaling at that point, it’s a more advanced technique with better margins for investors who can pull it off.
“The real opportunity is to actually become the buyer. Wholesalers currently lock up contracts, close a low percentage of them, and create a bad reputation. In 2026, become the actual buyer, taking the property down. If you can get 2-3x the profit taking the deal down, quick clean out, list aggressively at a low price to sell quick — do that versus wholesale. If you can’t get 2x taking it down, that’s when you wholesale instead. You should be in and out of a deal in 90 days, 120 days max,” he said.
When done right, this can give you an advantage over wholesale competitors, Trevor explained.
“Educate the seller on what wholesale contracts actually say, ‘You see this says [this other investor] can back out of the deal all the way up to the day of closing, they aren’t putting up earnest money, etc, etc. With us, we are the buyer and we stand by it. We can and will perform.’”
AI in 2026
The investors who adopt AI as a team member, not just a shiny toy, are going to pull away from the pack fast. 2026 is the first year that a small team can operate with enterprise-level firepower. — Brandon Jarvela
AI was big in 2025, and it’s not going to slow down in 2026. Almost every investor I talked to mentioned AI and everyone who responded to our survey said they will either increase their usage of AI or start using it.
“AI will continue to rewrite the books. We haven’t even scratched the surface of its capabilities,” Avrom Smith predicts.
“AI is going to outperform any and all lead generation, so focus on building a relationship with AI. Let AI get to know you, know your business,” another investor commented.
AI has been a big topic of focus here at Carrot, with Trevor recently hosting two webinars on the subject:
And hosting monthly interactive AI Search Visibility trainings. So it’s no wonder that he agrees AI is going to play a big role in real estate lead generation next year. He recommends focusing heavily on dialing in elements that help you rank in AI SEO and increase website conversion.
Brandon Jarvela agrees that using AI wisely can have a major impact next year.
“Not the cheesy ‘AI wrote my email’ type stuff,” he said. “I’m talking about the real-time lead scoring, predictive, seller motivation, automated follow-up that sounds human, and even dispo engines that match buyers to deals instantly. The investors who adopt AI as a team member, not just a shiny toy, are going to pull away from the pack fast. 2026 is the first year that a small team can operate with enterprise-level firepower.”
Prep for a Successful 2026
While what will happen over the next 12 months is anyone’s guess, these real estate pros have been in the game for a while and know how to recognize a trend. At a bar minimum, pay attention to changing local regulations and DO NOT ignore AI. Whether you’re optimizing your brand presence for AI SEO or using AI tools to get more done in less time, its impact is here to stay and ignoring it will just make you fall behind.
What are your predictions for the real estate marketing and future of investing for 2026? Let us know in the comments!
Hey, I’m Jamie! I’ve been a professional digital marketer since 2010 and have spent a ton of time building lead scoring models over my career. So let me tell you all about lead scoring, how it’s useful, why it’s important, and how to set it up in a way that actually works for you. (Plus, I’ll share a template so you can build your own lead scoring matrix!)
Key Takeaways
Lead scoring rates how well new leads fit your ideal customer profile based on their activity and details about the opportunity.
Lead scoring helps you quickly identify the best leads, telling you where to focus your time and resources for the best chance of closing lucrative deals.
Real estate investors should use lead scoring to identify the most motivated sellers. You can do lead scoring manually with a spreadsheet or use an AI lead scoring tool.
Professional marketers have used lead scoring for years, particularly at B2B companies. It’s one of the ways we decide who the sales team should spend time reaching out to. Put simply, lead scoring is a way to rate how well new leads fit your ideal customer profile based on their activities and details about the opportunity.
Real estate investment teams with high lead volume should definitely use lead scoring to prioritize the most promising leads. Without lead scoring, you’re likely treating each new lead the same when they, quite frankly, are not. This leaves you vulnerable to wasted time and missed opportunities. Not only does lead scoring tell your team which leads to focus on first, it also helps with lead distribution. Give higher score (more promising) leads to your more experienced managers to ensure deals are done quickly before someone else locks it up. Lower score leads can be routed to newer managers or assigned to AI outreach tools that collect additional information for you while your team focuses elsewhere.
Even investors with more manageable lead volume can use lead scoring to decide which leads to follow up with first or more aggressively. If someone isn’t a good fit for your business or isn’t likely to turn into a deal, it’s not wise to spend the same amount of time, energy, and effort trying to close them. A low lead score tells you this quickly,
Lead scores change over time based on the lead’s engagement and the intel you collect. This tells you if a particular lead is turning into a stronger opportunity or is becoming less promising. Working with up-to-date lead scores ensures you stay focused and don’t waste your time. If you’re doing lead scoring manually, be sure to update the score each time you gather new information. If the lead stops responding, this should also negatively impact their score. If you use an AI lead scoring tool, the score automatically updates over time and as new information is added to the opportunity.
Essentially, without lead scoring you’re flying in the dark or spending too much time manually reviewing each opportunity to identify the best ones. Focusing only on the best-fit leads helps you close more deals and stop wasting time.
What Criteria to Use for Real Estate Lead Scoring
Customize your lead scoring algorithm based on what you find most valuable. If you already have a defined Ideal Customer Profile, great! If not, take a second to jot down the attributes your perfect lead would have — the one that is a slam dunk deal that you’d love to see come through your pipeline.
Do you have an ideal:
Seller/buyer motivation
Closing timeline/urgency
Ownership type
Decision maker
Property condition or location
Occupancy status
Lead source (e.g. PPC versus cold calling)
Don’t forget to factor in less concrete criteria that nevertheless impact a lead’s willingness or ability to make a deal, like how responsive they are to your communications and if you know (or suspect) you’re not the only investor they’re speaking to. While these are harder to measure, they can have a big impact on opportunity potential.
These are just some examples of lead scoring criteria you can build into your model. You can make it as complex or as simple as you’d like based on your “buy box.” If you’re practicing manual lead scoring, I recommend keeping things simple so it’s easier to maintain as you gather new information.
Want help planning your lead scoring matrix? This free Real Estate Lead Scoring Template is an interactive worksheet you can use to build your customized manual or AI lead scoring models.
Over time, as you gain a better understanding of what makes a good or bad lead for your business, refine your scoring matrix.
Note: Be cautious of lead scoring programs that decide your scoring criteria for you. They often claim they analyze your deals to identify the most important factors and commonalities. But without full control over your lead scoring algorithm, you can’t ensure leads with a high score are truly a good fit. If you decide to change your business focus, these “smart” AI scoring models need time to adjust, meaning your lead scores are blatantly incorrect until they catch up.
How to Set Up Lead Scoring
In the most manual way, you can use a spreadsheet for lead scoring. Add all your criteria in the first column and define how you’ll score each value (our lead scoring template has this pre-setup for you). You can manually enter the values each time or build dropdown options to keep scoring consistent. Then use the SUM function to add up the individual scores to get a total.
If you’re lead scoring on a spreadsheet, I recommend using a single document to track scores for all your leads. This allows you to easily see which leads have the highest scores for outreach prioritization. You can even set conditional formatting to color-code leads based on their score (this feature is already built into the lead scoring template linked above).
Every time you get a new lead, give them their own column in the spreadsheet and set their initial scores. Whenever you gather more information, adjust the relevant scores. You may want to add an additional row to keep track of their most recent lead score before adjusting any values so you can see if the score goes up or down.
As you can see, this can be a tedious process to do manually and is vulnerable to scoring discrepancies because of user error or forgetfulness.
AI lead scoring takes a little bit of upfront work (and an occasional tweak as you refine your process), but once the setup is done scoring is handled for you. Any time new information is gathered, the score updates. You don’t need to do anything special and there’s no risk of forgetting.
AI lead scoring also allows you to add another layer of nuance to your sources — attribute weight. Does urgency, motivation, or property condition matter more to you than lead source or occupancy status? With AI lead scoring, you can tell the algorithm that some attributes are more important than others and should account for a larger percentage of the overall score.
With manual lead scoring, if you have 10 attributes, each accounts for 1/10th of the total score (unless you want to get into some seriously complicated spreadsheet formulas). But with AI lead scoring, you can tell the algorithm that seller motivation should account for 20% of the overall score while lead source is only 6%. So a high seller motivation score will drive the total score up while a high lead source score won’t have much impact on the total. This allows you to index off what matters most to you.
There’s a worksheet for mapping out your AI lead scoring algorithm in the Lead Scoring Template, or you can build it directly in CarrotCRM’s AI Lead Scoring settings.
Focus Where it Matters
Lead scoring is a tried and true tool that marketing and sales teams have long trusted to identify the most promising leads. It’s not always perfect, but it can be a game changer, especially if you find yourself chasing bad leads.
Sophisticated real estate investors understand this and have adopted lead scoring in their real estate CRMs. The good news is you don’t have to be a high budget investor to use lead scoring! You can do it manually, or you can turn on AI lead scoring with a CarrotCRM account starting at just $69/month. AI usage is pay-as-you-go, so there’s no need to make a high value commitment!
No matter your lead volume, lead scoring keeps you focused and helps flush out the trash early, giving you more time to work better deals. And in the numbers game of real estate investing, time matters.
Carrot is the industry leader for local lead generation websites and CRM. But it’s natural to do your due diligence and research your options. Here’s how Carrot stacks up against alternative website & CRM solutions.
Carrot offers best-in-class solutions for local lead generation websites for real estate investors, agents, and local home service providers (like contractors, HVAC, plumbers, etc.). Local marketing agencies also love Carrot because it’s easy to launch and manage successful, high-performing sites for their clients. Once the leads come in, use CarrotCRM to turn leads into customers.
But what does “best in class” mean? It means we hyper-focus on offering complete, standalone software with the features you need — without the bloat or overcomplexity.
Because we’re so focused, we have the time and resources to continuously make our products better and more effective. Here are some of the reasons Carrot stands out against our competitors.
Optimized for conversion
Why do Carrot websites look similar? Because they’re based on a foundation of converting visitors to leads. We’ve spent years testing and implementing what works and have found a winning website framework.
Unparalleled performance
Site speed and performance matter. A poorly performing site doesn’t rank well in search results and drives away leads. We’re constantly updating the Carrot platform to keep your site lightning fast.
Integrations welcome!
Our websites and CRM integrate seamlessly, but you don’t need to use (or pay for) both. You’re free to integrate your favorite software that fits your needs, building your own custom tech stack that drives leads and closes deals.
Unique AI features
AI has a lot of benefits, and we want to give you even more. That’s why we offer useful AI tools that let you work faster and more efficiently. We’re focused on your needs, not just rebuilding the same old AI everyone has.
Personalized to your Business
Your business is unique, so why settle for a generic website? Carrot’s AI website builder personalizes your site to your company, not just your industry.
Action-based CRM
It’s easy to forget what you need to do next or what tasks are most important today. CarrotCRM is an action-based system that keeps you moving forward without thinking.
If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted. Now, when people reach out to me, they’re truly ready to sell.
AI website builders offer a fast, cheap, easy way to launch a website. But if you don’t pay attention to what you’re actually getting and the foundation it’s built on, you could run into a problem.
HighLevel is complex, difficult (and time-consuming) to learn, and has a million features you might not need (and that only work so-so). Carrot is simple, straightforward, and easy to launch on day one.
WordPress offers millions of customization options, but setting up a site that looks good and performs well takes a lot of expertise. With Carrot, you don’t need to be a professional web developer to launch a great site.
Thousands of real estate professionals trust Carrot’s 10+ years of experience developing high-performing, SEO-optimized websites. With age comes wisdom, experience & proof.
I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… The migration of my already high SEO ranking site to Carrot was a seamless process. Carrot was sensitive to my existing high ranking long-tale URLs and did a great job making sure the migration kept my already ranking content. I closed my 1st Carrot deal within 45 days of launching the new site.
I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”
My average profit per deal on Carrot leads is close to $40,000 dollars… Prior to using Carrot I had no online presences and no experience building websites and I had no real world tech experience. Carrot made it really easy for me, it was just plug and play. The combination of organic and paid traffic exploded my site with leads. If I could describe Carrot in one word it would be “consistency.” Carrot has given me the ability to count on my deal flow.
Carrot websites are designed to help you get online fast, with a website built to rank well in SEO and generate motivated leads. Get things going with the AI website builder, customize your webpages with the drag-and-drop editor, and continuously optimize your SEO with the built-in SEO tools.
Carrot isn’t just a website provider; we’re your online partners setting you up for success.
Left Main REI has a reputation for being for “serious” investors. But it also has a reputation for being expensive and difficult to set up. CarrotCRM has the features serious investors need without the headache or price tag.
Stop paying for features you don’t need and getting distracted when you’re supposed to be following up with leads. CarrotCRM keeps you focused and moving in the right direction with purpose.
HighLevel is a complex CRM built for marketing professionals. You can easily spend all your time customizing workflows instead of actually working leads. Where GoHighLevel offers complexity, Carrot offers ease and focus.
CarrotCRM and InvestorFuse 3.0 are exactly the same! Carrot acquired InvestorFuse in 2022. So CarrotCRM is the same amazing real estate CRM as InvestorFuse, just with a new name (and color)!
What you get with CarrotCRM
CarrotCRM Essential: Great for solopreneurs, small teams, and investors doing a couple of deals a month.
CarrotCRM Scale: Best for dedicated investors who need more reporting insights and automation.
CarrotCRM Team: The top choice for teams and well-established businesses or companies with high lead volume.
What I felt was relief… CarrotCRM just worked. Before we had CarrotCRM, we were doing workarounds for every single new lead. Over the day, the week, the month — that’s just a waste of time. [After switching from REsimpli], what I felt was relief… It just worked.
As an acquisitions manager, staying on top of all of your leads and making sure you’re giving the right attention to the right leads is crucial. Don’t waste your time going through a basic CRM and treating every lead the same.
Kyler Peters
Want to Sell Now
We more than 5x’d the number of calls we’re making.
But what’s crazy is that despite the increased calls, we’ve actually saved a lot of time. Our lead managers are putting out 300 calls a day in the same amount of time it used to take to make 60 calls a day.
Tyler Vinsand
757 Property Solutions
See CarrotCRM in action
The best way to find out if a specific solution fits your needs is to talk to someone. Our CRM experts are happy to chat about your needs and the features that will help you the most.
We’ll never try to sell you on something that isn’t a good fit. It’s just a friendly conversation to see if we’re the right solution.
