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14 Real Estate Investor Lead Generation Strategies

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Don’t make your real estate investor marketing tough on yourself! Just take it one step at a time. Today’s post will show you expected and unexpected strategies for real estate investor lead generation. As the real estate market gets increasingly competitive, the search for quality inventory becomes tougher every day. If you’re like most of our members, you’d prefer to have your phone ring… you don’t want to cold call people from a list, right? I’ve done quite a bit of cold calling over the years myself, and even though I’m pretty good at it, it’s way more work… it’s a whole lot easier to learn solid inbound marketing practices from others, then replicate them for yourself. My goal here of this blog is to take the best practices from others who are some of the best at real estate investor lead generation and bring them to you. Like a butler carrying a silver tray…. I want to serve lead generation techniques to you with style. :) We’ve shown you the not-so-secret formula for lead generation is simple: traffic & conversions. One fun thing to remember: traffic can come from anywhere. If you have a creative, fun or clever way to generate leads: do it! Don’t get stuck in “paralysis by analysis” — trust yourself when you think “hey, this might work.” Unique Strategies for Real Estate Investor Lead Generation The Expected: Google Search Optimize Your Real Estate Investor Lead Generation Websites Craigslist for Real Estate Investors Bandit Signs and Bus Stops Direct Mail Bird Dogging Develop Properties The Unexpected: Bing, Yahoo and “Off-Google” Search Optimize Yelp, Facebook… Everything Local Classifieds Flyers at Laundromats and Non-Profits Door Knocking with a “Down Payment” Turn Your Vendors Into Business Partners Develop Communities Expected: Google Search Definitely one of our favorite places to generate leads! A good chunk of our business comes from folks who search phrases like “real estate investor websites” online… then discover InvestorCarrot. They check us out, learn that we’ve got an awesome reputation… then start learning from us, launch a website, follow our training… and then get great results. Lots of our members are beating their competitors on the top Google keywords in their markets using our sites. It’s super cool to see. Our sites are written around some of the most frequently-searched keywords that generate >80% of the leads in most markets. We teach content marketing to real estate investors — so not only do you learn the top real estate investor keywords we use for our sites, our training teaches you how to generate leads from Google. Unexpected: Bing, Yahoo and “Off-Google” Search While Google gets about 66% of the traffic, they seem to get about 99% of the attention. That leaves almost a third of the traffic out there without much competition. PPC costs are usually way lower on off-brand networks (although the conversion rates are often lower too, it still often ends up being cheaper than Google). Expected: Optimize Your Real Estate Investor Lead Generation Websites You know that you should be optimizing your website, right? Optimization is critical to getting found on search. Fortunately, it’s super easy to optimize your Carrot site… we have the tools built right in, and we can help you rank high in your market. Unexpected: Optimize Yelp, Facebook… Everything Did you know that investors are using pages on other platforms to crowd out their competition in search, too? I’ve seen pages on Yelp, Facebook, YouTube, Zillow, blog sites, and other big platforms used to dominate top keywords in busy markets. This is a really smart strategy because sites like Yelp and Facebook already have a ton of authority, so it’s way … Continued

SEO for Real Estate Marketing | 5 Times When You Should NOT Use It

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Trying to decide if SEO is a good strategy for marketing your real estate business? This post will help you. SEO for real estate marketing can be a great source for lead generation, but there are some situations where it’s a terrible waste of time and money. 5 Times When You Should NOT Use SEO for Real Estate Marketing Here’s when NOT to use SEO for Real Estate Marketing… 1. When you’re starting a brand new business There’s just too much high-priority work to be done, and you should NOT be focusing on search engine optimization. When you’re new to the business or setting up a brand new website, you should focus on driving traffic to the site via methods like Craigslist, PPC, direct mail, bandit signs, flyers… anything that can reach folks right now to bring you a lead today. 2. When you need leads fast It takes many months for a new site to rank high on Google, so don’t expect leads from local search to pay your bills anytime soon.  If you’re trying to rank high for an ultra-competitive term, it can take lots of time, money and effort before you see a big pay off. SEO is always a long-term investment. The return on investment can be huge, but it’s never a fast source of leads. The fastest and cheapest source of leads that we’ve found so far is Craigslist. Right now, our members are getting insanely great results from the Craigslist training that we recently launched… so if you’re already a Carrot Member wanting fast leads, access that Craigslist training here (and if you’re not already a member, sign up here). 3. When you don’t have the budget Good SEO efforts require time from people who know their stuff. It’s complicated work. If you’ve got the time and the passion to become an expert on SEO, we are happy to help you learn. We’ve helped lots of folks learn how to generate leads from SEO with our real estate training, but you’ve gotta be willing to put in the time and energy to learn those new skills. SEO services can be relatively cheap – starting at $5,000 per year – just one deal can pay for the whole year. We know lots of SEO companies out there charge way more than that, and they don’t deliver results. But don’t hire an SEO service if you’re not financially ready yet…. do a few deals from other sources, and add SEO to your long-term marketing strategies when you’re ready. 4. When you can spend the money better elsewhere Don’t do SEO because it seems cool, sexy or everyone else is doing it. Those aren’t good reasons. SEO should be a key part of your business strategy, but it’s not critical to your success. In fact, if your market is under 200,000 people, SEO might not be able to produce much ROI for you. If the search traffic isn’t there, you won’t get any leads. Doing SEO for a term that’s not getting any searches is like fishing on a dry creek – if you’re having fun, great… just don’t expect to catch anything. You know it already, but I’ll say it again: There are lots of ways to get traffic to your site. Sometimes a few hundred dollars worth of cheap signs can get quite a few leads into your business. Sometimes a few Craigslist ads are enough to bring in the next deal. Sometimes a good AdWords account is enough to bring in a consistent flow of leads. Sometimes all it takes is a flyer hanging up at the local laundromat. After all, if folks can’t afford to fix their washer … Continued

How Real Estate Investors Can Dominate Local Search to get 58.2% of Motivated Seller Traffic

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Want to dominate your local market? We’re getting ready to launch our Market Domination Plan, so in today’s post we want to share a few of the strategies already being used by top investors around the country to get the majority of Motivated Seller leads in their local markets to them (instead of their competitors). Of course, these strategies can be used to get leads for Cash Buyers, Private Lenders, Rent-to-Own Tenants, or other target audiences, but Motivated Sellers are the hardest – at least right now. As you probably know, inventory is a big challenge around the country. Most investors I talk to are having a pretty easy time growing their lists… as long as they have inventory. The ones who don’t have properties to sell are struggling to catch up. Why is it so tough to get inventory? In most markets, it’s not too hard to sell a property. There are tons of investors and retail buyers competing for a limited amount of homes. Pure and simple: in lots of US markets, demand is high and supply is low. But don’t get me wrong – there is still an incredible amount of opportunity out there. It’s just getting tougher every day to capture it in some of the biggest markets. That’s why we came up with the Market Domination Plan – to help those investors who are already succeeding and are ready for growth. Market domination starts with capturing organic search traffic. Like it shows in the chart below, 91.5% of search traffic comes from page 1. SEO for real estate investors is really important for your business! We can help you out. If you’re looking to move up in your rankings, we can help – just click the image above to find out more about our SEO service. Now, keep in mind that the data is from thousands of websites, not just real estate ones… we’ve found there’s actually some great traffic that comes in off of positions 2 and 3, not just #1 – but really, when we’re taking on SEO clients our goal is to get within the top 5 positions for our targeted keywords. We only start with 3 keywords, because it doesn’t make sense to over-optimize a site for too many keywords – plus it just takes too long to see results when you’re diluting your efforts all over the place. “We have 2 new ones under contract probably 5 waiting in seller signatures. Doing ppc under our carrot site and your SEO do we should continue to get more and more leads.” Guillermo Coronado Most investors don’t achieve any big share of the market because they’re diluting their efforts all over the place… great marketing really requires not only a strategic plan, but a great deal of focus and commitment to implement the plan. Most folks give up on a method before it even has a chance to work… or they fail to do the right research before they start implementing. Either mistake can crush the ROI right out of a great campaign. But let’s assume that you’ve already ranked your site high on all the major terms… is that enough to crush out the competition? Nope, sorry…. you’ve got to occupy the prime real estate from more than just one site if you’re going to dominate that market – and shut out other investors from grabbing the leads. Here’s what that looks like: Cyndy is generating hundreds of leads with her Carrot sites… click that image to go see Trevor’s deep-dive Case Study to learn what she’s doing to dominate her market As you can see from that image above, … Continued