Top 5 Ways to Find Off-Market Properties (That Other Investors Miss)

You don’t have to be lucky to get off-market properties as a real estate investor. You just need to know how to find them and how to get them to you before they go on auction sites, Zillow, or to a competitor.  These five proven methods show you exactly how to build that pipeline ethically, legally, and in a way that’s scalable.  KEY TAKEAWAYS Attracting off-market investment properties is a good option for both new and seasoned real estate investors as there are multiple strategies and some budget-friendly options. Keep reading to see the top five ways to attract off-market properties, the pros and cons, and how to set up each one. Table of Contents SEO (The Best Way to Find Motivated Sellers) Pros of SEO for real estate investors Cons of SEO for real estate investors Driving for Dollars (Most Budget-Friendly) Pros of Driving for Dollars for real estate investors Cons of Driving for Dollars for real estate investors PPC Ads (Fastest)  Pros of PPC for real estate investors Cons of PPC for real estate investors Networking Pros of Networking for real estate investors Cons of Networking for real estate investors Radio Ads Pros of Radio Ads for real estate investors Cons of Radio Ads for real estate investors What’s next? Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. SEO (The Best Way to Find Motivated Sellers) When someone types “sell my house fast” into Google, you know they aren’t casual sellers — they need to sell now and are willing to accept a lower price for speed and convenience. That’s exactly who you want to attract. How do you make sure they come to your website?  It happens through SEO (Search Engine Optimization) — the process of getting your website to show up in top search results when sellers type phrases like “sell my house fast” or “cash offer for home” into Google. To tell Google what phrase you want a specific page to rank for, put the phrase or some variation of it in: For example, if you search for ‘sell my house for cash in Texas,’ the top-ranking websites have exactly what I described:  If you look at “Jamie Buys Houses” in the screenshot above, it includes “We Buy Houses In Texas” in their title, “Texas” in their URL, and “sell your house fast without paying commissions” in their description. It’s also good to include the phrase you’re targeting at least a couple of times in the content of your page as well.  Look at Four19 Properties’ page for the keyword “sell my house for cash in Dallas.” They’ve included phrases like “sell house fast in Dallas” and “cash offer” on their page.  To find the right phrases to include on your page, you need to do keyword research. It is simply figuring out what words people actually type into Google when they’re looking to sell their house fast. Instead of guessing which search terms to target, keyword research shows you exactly what motivated sellers are searching for (the keyword) and how many people search for those terms each month (search volume). For example, you might discover that 720 people search for “sell my house fast Dallas” every month, but only 50 search for “Dallas home buyers.”  This tells you which phrase to focus on for better results. You can do basic keyword research using free tools like Google’s Keyword Planner or Ubersuggest. Just type in phrases you think sellers might use, and these tools will show you search volume data and suggest related terms you might not … Continued

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Generated by Carrot member sites Carrot websites rank top 5 in most U.S. metros Than custom WordPress sites for Carrot leads vs. non-Carrot leads How Carrot Helps Real Estate Investors

Carrot Real Estate CRM

Frequently Asked Questions Can I get a CarrotCRM demo? Of course! Let us know what time works best for you! Set up a call with our team → Is the free account a limited-time trial? No! The free account is free for however long you need it! Only pay when you’re ready to upgrade for more users and features. Does CarrotCRM come with a website? CarrotCRM does not include a website, but you can always add a Carrot website membership! You can also connect leads from another website provider to CarrotCRM with a Zapier integration. (Carrot leads are automatically integrated into CarrotCRM!) Can I get non-web leads into CarrotCRM? Yes! If the leads come from another online source, you can connect that source to CarrotCRM with a Zapier integration. You can also upload a list of qualified offline leads. Are there setup fees? No! CarrotCRM does not have any setup fees. Carrot Free CRM is easy to set up yourself and the Essential, Scale, and Team plans come with included setup support. Is it easy to migrate from my existing CRM? We make it as easy as possible to migrate from an exisitng CRM. Chat with a product specialist about migration options. Is CarrotCRM an “all-in-one”? No, and that’s a good thing! We believe that all-in-one solutions do many things, but rarely do any of them well (it’s simply too much for one company to maintain to a high standard). Plus, with all-in-one solutions, you’re locked in and can’t choose your perferred providers (even if you don’t like their offering). We built CarrotCRM and Carrot websites as standalone products to ensure they always get the full attention they (and you!) deserve. I still have a question about CarrotCRM. Chat with one of our product specialists. Book a call here.

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How Carrot Works

More than 1 million motivated seller leads generated by Carrot member sites Carrot websites rank top 5 search results in most U.S. metros Carrot websites are 68.9% faster than custom WordPress sites Carrot leads result in 2.x5 higher profits vs. non-Carrot leads Online Tools to Attract Leads & Close Deals Step 1: Launch Launch your personalized website to generate high quality leads. Step 2: SEO Set up SEO to rank well (don’t worry, we have built-in tools for this) Step 3: Content Publish new content to attract leads and improve your Google rankings Step 4: Close Deals Move leads from warm opportunities to closed deals with the included CRM Frequently Asked Questions Does Carrot “do SEO” for me? Carrot websites come stock with some key SEO elements built-in and offers SEO tools to help you further optimize your SEO. But Carrot does not provide on-going SEO services. Does Carrot send me leads? Carrot websites are designed specifically to convert website traffic into leads quickly and easily. Leads come to you through your website. Carrot does supply leads. Can I get training to improve my SEO and search rankings? Carrot offers a variety of real estate marketing courses and trainings to help you learn more about online marketing and lead generation. The 30-Day Challenge is particularly popular with novice and pro real estate investors! Have questions for our sales team? You can chat with one of our product specialists. Book a call here.

Spreadsheets vs. Success: Why High-level Investors Choose Real Estate CRM Software

Don’t get us wrong—we love spreadsheets, but not as a CRM. While they serve their purpose, spreadsheets can quickly become overwhelming and inefficient as your portfolio grows. Upgrading to real estate CRM software isn’t just about organization—it’s about reducing the risk of losing leads and deals. × × Carrot CRM: Never Lose Track of a Deal Get Carrot CRM Studies show that responding to leads within 5 minutes increases your likelihood of conversion by 21 times compared to a 30-minute response time, making speed to lead critical. Manual data entry and scattered information in spreadsheets also lead to costly errors and inefficiencies. Tracking crucial CRM metrics like total lead touches and last touch dates is nearly impossible with spreadsheets. Experts recommend a minimum of eight touches per lead to maximize conversions—a task difficult to manage manually. As your business scales, spreadsheets simply cannot meet the organizational demands of a growing pipeline, resulting in missed opportunities and stalled growth. Real estate CRM software solves these challenges by automating follow-up sequences, tracking lead interactions, and organizing your pipeline. With the right tools, you can focus on efficiently closing deals and expanding your real estate investments. The Pain Points of Spreadsheet Investing Limited Organization and Tracking Capabilities: Spreadsheets can quickly become cluttered and difficult to navigate, and finding specific information can be time-consuming. Time-Consuming Manual Data Entry: Manually inputting data into spreadsheets is tedious and prone to errors. Difficulty in Scaling Operations:As your investment portfolio expands, managing it with spreadsheets becomes increasingly challenging. Scaling operations becomes a significant hurdle. What You’ll Learn (click on the link to jump to the section) What is Real Estate CRM Software Real estate CRM software is a powerful tool designed to streamline and automate various aspects of your investment business. By centralizing your data and automating tasks, it can significantly improve your efficiency and productivity. How a CRM Can Streamline the Investing Process A real estate CRM can help you: By embracing a real estate CRM, you can save time, reduce errors, and scale your investment business to new heights. In the following sections, we’ll delve deeper into the specific benefits of a CRM and explore key features to look for when selecting the right tool for your needs. Compare CRM Features to Spreadsheet Limitations Spreadsheets have long been a default tool for real estate investors, but their limitations become evident as portfolios grow. CRMs, on the other hand, are purpose-built to streamline operations and scale with your business. Below is a comparison highlighting the key differences: Feature Spreadsheets Real Estate CRMs Scalability Becomes cumbersome and error-prone as your portfolio grows. Designed to handle portfolios of any size, with advanced organization tools. Automation No built-in automation; requires manual data entry and updates. Automates tasks like lead follow-ups, reminders, and reporting. Data Integration Static files are often stored locally or on basic cloud platforms. Seamlessly integrates with email platforms, accounting tools, and marketing software. Collaboration Limited or no integration with email, accounting, or marketing tools. Enables team collaboration with real-time updates and role-specific access. Reporting & Analytics Requires manual setup and formulas to analyze data. Offers built-in analytics and customizable dashboards for instant insights. Accessibility Static files often stored locally or on basic cloud platforms. Cloud-based access from anywhere, on any device, with secure storage. Lead Management No specialized tools to track or prioritize leads. Centralized lead management with tracking, scoring, and pipeline visualization. Error Reduction High risk of manual errors in data entry and formulas. Automated processes minimize human error and inconsistencies. Spreadsheets might work for beginners or small-scale investors managing just a handful of deals, but … Continued

Efficiently Manage Real Estate Leads & Deals with the NEW Carrot CRM

Effectively managing leads and deals is one of the most critical elements of a successful real estate investing career. If you let leads slip through the cracks or don’t follow up on a potential deal in a timely and consistent manner, that deal will quickly disappear. × × Carrot CRM Never Lose Track of a Deal Get Carrot CRM Unfortunately, proper lead management and follow-up can be challenging or expensive. Either done manually with spreadsheets and direct outreach or with expensive tools. But not anymore! Introducing Carrot CRM for Real Estate We’re proud to announce an affordable real estate CRM designed to grow with your business, from just starting out to managing millions in deal pipeline. Carrot CRM is a robust lead management and outreach tool with the right features for every level of investing. No more relying on spreadsheets, paying for an expensive CRM before you need one or worrying about switching to a more robust solution as your business grows. Carrot CRM offers a free plan (no “free trial” … just free) and lets you upgrade as your business scales. This isn’t a half-built “add-on” feature, and you don’t need a Carrot website to access the CRM. Carrot CRM is available to anyone. It is an independent, world-class CRM incorporating the proven technology and features of InvestorFuse. Why You Need a Real Estate CRM There are many CRM solutions on the market, but the truth is that managing real estate leads and deals is very different than managing leads in other industries. Basic CRMs include fields like company information and budget, but they don’t give you space for factors critical to a real estate investor. Spreadsheets are customizable, but by the time you add all the information, they can become monstrously overwhelming. To adequately manage your real estate deals, you need a solution designed to surface information that’s actually important … without a lot of manual customization. Carrot CRM gives you the sophisticated tools and features needed to run a successful real estate business right out of the box. Key Benefits of Carrot CRM By leveraging these features, real estate professionals can improve their lead management, boost productivity, and ultimately drive more revenue. Get Ahead of the Competition With a High-Performance CRM Carrot CRM Feature Highlights The InvestorFuse team spent years perfecting the features real estate investors find most useful to tracking, nurturing, and closing deals. They brought those key findings into the Carrot ecosystem, putting critical lead management tools at your fingertips in Carrot CRM. Action-Based CRM Improve your follow-up habits with an action-based CRM that hyper-focuses on the most important next step. Designed specifically for real estate investors, Carrot CRM makes it easy to set a next step that makes the most sense for that lead, whether that’s making a call or sending an offer. Easily see what needs to be done in the “Actions” tab so you can quickly check off your to-do list. You can also filter by “Pinned Opportunities”, giving your hottest opportunities the most attention. Missed a task? Overdue tasks are highlighted in red to get your attention. No more forgotten follow-ups! Automated Outreach Sequences Speaking of forgotten follow-ups, wouldn’t it be nice to automate follow-up actions so you don’t have to personally make every phone call, leave every voicemail, or send every text message or email? Think of all the time you could save and how many more leads you could work. Every level of Carrot CRM comes with Sequences, allowing you to automate your most successful outreach campaigns. Just set the type of outreach and the timing, add leads to … Continued