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Discover The Power Behind Your Carrot Website By default all Carrot members have access to our base website platform. This platform is as powerful as it is robust. We built Carrot to optimize for performance and results. Check out the features included in our base subscription below. 👨‍💻 High Converting Website Launch your website with the power of Carrot’s high-converting websites, where design meets functionality. Each site is crafted with a deep understanding of the real estate industry’s nuances, ensuring your visitors aren’t just browsing, but are nudged towards meaningful actions. Enjoy the dual benefits of an elegant online presence coupled with a platform built to turn visitors 👉 leads. ⚙️ Easily Edit Your Website Say goodbye to complicated editing and hello to Carrot’s user-friendly website platform. We understand that time is precious, so we’ve designed our sites to be easily customizable. Whether you’re tweaking text, swapping images, or adjusting layouts, Carrot ensures you can make it your own with just a few simple clicks. Dive in, and experience the ease of editing firsthand. 📈 Website Analytics Unlock the story behind your traffic with the Carrot website analytics tool. Dive deep into the ‘where’ and ‘how’ of your visitors – pinpointing precisely which sources are driving them to your site. But it doesn’t stop there. Our tool also highlights how well you’re converting that traffic and, best-performing pages making the most impact. With a Carrot website, you’re not just seeing numbers; you’re gaining insights to direct your marketing strategy effectively. Learn more about the analytics feature → 🔗 Campaign Tracking Links Have you ever sent out a link to a list or put it on your website and wonder how many people are clicking it? Now you don’t have to wonder. Master your marketing campaigns with Carrot’s campaign tracking tools. Easily craft custom links tailored for your PPC or one-off promotions, and let your Carrot website do the heavy lifting. Our campaign tracking tool monitors each click and reports conversion rate of each link. Learn more about campaign tracking links → 📊 Keyword Rank Tracker Navigate the ever-shifting landscape of search your Carrot website keyword rank tracker. This nifty tool keeps you in the loop, showing precisely how your chosen keywords perform over time. Watch their ascent, note the fluctuations, and gather insights to refine your SEO strategy. With our tracker, you’re not just observing; you’re staying steps ahead in the SEO game. Learn more about keyword rank tracker → 🤝 Carrot’s Lead Manager When leads opt into a Carrot website form, our platform springs into action, neatly organizing each potential lead. Each lead will show exactly where it came from so you can double down on what’s working. No more sifting through cluttered inboxes or jumbled lists. With our lead manager, every prospect has its place, ensuring you never miss an opportunity to engage or follow up. Learn more about Carrot’s lead manager → 🖥️ Access To The Carrot Community Dive into Carrot’s community. You will find experts talking about SEO strategies, and marketing tactics. You will find case studies, how-tos, and connections for your real estate deals. Don’t go it alone, join the Carrot community and engage with other real estate investors across the US and improve your Carrot website and experience. Learn more about Carrot’s community → 💻 Group onboarding & coaching Our group onboarding and coaching calls are your compass to success. Dive into interactive sessions where you not only grasp the ins-and-outs of our platform but also exchange ideas with peers. It’s more than just guidance—it’s an opportunity to gain clarity, ask questions, and leverage … Continued

EP 460: Virtual Assistants: Creative Use Cases for Real Estate Investors + Dos & Don’ts with Greg Brooks of Rocket Station

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The landscape of VA’s or virtual assistants has dramatically changed. The problem is the way most investors go about outsourcing help hasn’t changed. The difference between hiring a generalized contractor on Upwork vs partnering with an industry-specific team like Rocket Station is night & day. Listen in to learn how they’re pushing the boundaries of how a VA can buy back your time & what not to do when growing your team. Mentioned in this episode:Check out RocketStation in the Carrot MarketplaceTrevor Truck Talk: Inefficient and Ineffective Delegation Strategies and How to Fix ItInvestorFuse CRM Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:02 – 00:00:22:07 Greg Brooks Anything, strategy, anything. Final decision making. Don’t try to outsource that. Don’t try to outsource your problems. The biggest mistakes that we find people making when they’re hiring is they’re trying to outsource things that they haven’t themselves done. And that’s just really not where VA’s or we’re outsourcing. That’s kind of follow those steps of making sure you got the plan in place. 00:00:22:07 – 00:00:41:08 Greg Brooks You find the right person and then you work with them to hold them accountable to it. But really, for all business owners, you know, as we’ve led off with like real estate, it’s not an ATM machine, right? It’s tough. It’s hard. There’s a lot goes into. 00:00:41:11 – 00:00:51:17 Brady Winder Hey, friends. Welcome back to the Cure Cast podcast. I’m your host Brady Winder. And I’ve got my friend with me, Greg Brooks from Rockett Station on the podcast. How you doing, Greg? 00:00:51:19 – 00:00:53:19 Greg Brooks Hey, I’m very mad. Thanks so much for having us. 00:00:53:20 – 00:01:23:12 Brady Winder Yeah, absolutely. It’s good to have you on, man. Everybody, It’s a team building month. It carried July as team building month is our whole goal this month is to give you a vision for investors that are building teams well and that are really going after our vision of building a business of freedom and impact. So this month we’re going to be giving you tactical, practical examples of people who are doing that, people who have gone from a solopreneur to a team and then have managed to buy back some of their time and energy. 00:01:23:14 – 00:01:47:20 Brady Winder And one of the best ways to do that is virtual assistants, dot, dot, dot. You can do this wrong and you can do it right, which is why I’m really excited to talk to Greg. Greg, you are a partner of us with the rocket station. I’ll leave it at that. But I want to toss it over to you and tell us about Rocket Station, what you guys do and why Rocket Station and Carrot have been BFFs for the past few years. 00:01:47:22 – 00:02:02:13 Greg Brooks Yeah, we have, as I say, just like any good relationship with Carrot, it all starts at Carrie Camp, right? We were up there in 2019 and got to work with you and the staff and really kind of, you know, fall in love with everything that Carrot is so or so. So my name is Greg Brooks. I’m our chief growth officer. 00:02:02:13 – 00:02:21:04 Greg Brooks You’re a rocket station. So what Rocket station is and what we’ve grown into over the last five years is really one of the leading virtual staffing providers in the real estate specific space. So we have our business and really three core areas. There’s the real estate investor … Continued

EP 456: Virtual Wholesaling 3-4 Deals Per month w/ Carrot SEO & TV w/ The Russos

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Virtual wholesaling in the market you live in? Yep, that’s Chris. After 30 years of investing, 11 of those living in Brazil, Chris & his wife are constantly innovating their marketing & how they close deals. He’s consistently closing highly-profitable deals in a competitive market with Carrot. So, we had a bit of a nerd-out to hear what’s working from their SEO, TV, and direct mail efforts. Enjoy! Mentioned in this episode: The Russo’s Carrot SiteJerryll Noorden’s SEO ServiceInvestorFuse.comVelocity BPO Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:00:18:05Chris RussoI do one thing when A comes in from Google, they’re ready to sell. You know, I’ve tried Facebook before and you’re like putting yourself in front of them and then maybe they’re interested in selling here and there. It takes a little longer, but Google. That’s why when they call the call or or they email me, I pick up right away. Right away. And then if if for something I pick up and they’re not there, I’ll leave a message, I’ll text them, I’ll email and I’ll do it like for three or four days straight, because I want them once I speak with them, and then I’m, you know, more or less that’s my goal, is to contact them right away. 00:00:39:05 – 00:00:50:25Brady WinderHey, friends, welcome back to the CarrotCast podcast. I’m your host, Brady Winder, and I have my friends, my new friends today with me, Chris and Rosangela Russo. How you guys doing? 00:00:50:28 – 00:00:52:17Chris Russo Good, good. And yourself? 00:00:52:19 – 00:01:12:01Brady WinderI’m doing good. I’m doing good. Thank you. This is going to be a really good conversation. It’s a little bit unique because we’re it’s success story month at Carrot. We’re going over the different ways people are using care to be successful. We’re talking to people that are consistently generating leads and closing deals with SEO and with Carrot and Chris and Rosangela are virtual wholesaling. But what’s interesting is that they are whole, their virtual wholesaling in the market that they live in. And so we’ll get into that and why and how they are doing that. But yeah, we’re going to go over that and we’re going to go over what’s working for them marketing wise with SEO, with direct mail, with TV, the different things that they’re doing and their team structure, how they’re using VAs, all of that. So tune in. It’s going to be good. And if you want to catch some of our other content are the success stories. Go to Carrot.com/success. And one more thing. Carrot Summit. Carrot Summit is coming up July 12th. So go to carrotsummit.com. Check it out. It’s going to be amazing. We just announced that we would love to see their totally free event. 00:01:59:21 – 00:02:11:29Speaker 2So before we have done this podcast Chris, Rosangela, y’all were telling me about one of the deals, one of the first deals you closed with care. Would you mind sharing that little story with me? The 60/40 deal? 00:02:12:01 – 00:02:36:29Chris RussoSure, sure. She she found this on, on Google. And I always ask, well, how did you hear of us? And she said, Oh, Google. And I go, Why did you pick us? I always ask, what keywords that you put in. She gave me all that information. She called me and I asked her information about the property. And and then what happens is I said, okay, I’ll get back to you with an offer, and then I get … Continued

How to Wholesale Real Estate for Beginners: Ultimate 2025 Guide

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Are you ready to step into the ring and take on the world of real estate with NO money down, NO experience, and NO traditional financing?! That’s right, folks—if you’ve been sitting on the sidelines, dreaming of making it big in real estate, NOW is your moment! And I’m here to show you how to dominate the game with one of the most powerful strategies in real estate: wholesaling! × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Wholesaling is like body-slamming your way into the real estate market. You find deeply discounted properties, lock them down with a contract, and then tag in your cash buyer to close the deal—without ever owning the property yourself! You’re the ultimate middleman, connecting motivated sellers with hungry cash buyers and raking in the profits. No heavy lifting, just smart moves and fast wins. This is the best entry point for beginners who are ready to crush it. You don’t need a mountain of cash, years of experience, or a bank begging you to borrow. What you need is hustle, heart, and a great strategy. And the best part? Wholesaling sharpens your skills in negotiating, deal analysis, marketing, and building a buyer’s list—all while keeping your risk low and your potential high. In this step-by-step guide, I’ll break it all down for you. From finding motivated sellers to analyzing deals, securing contracts, and building a cash buyer’s list, this is your ultimate playbook to score your first wholesale deal in 2025. Are you ready to step into the spotlight and make your real estate debut? Let’s get to work and get you on the path to your first wholesale victory! The time is now! The key, of course, is finding a good deal.  Here’s an example of how Ryan Dossey — a real estate investor in Indiana — found just one of his great deals… List of Topics What is Wholesaling Real Estate? Wholesaling real estate is one of the simplest and most accessible strategies for getting started in real estate investing. At its core, wholesaling is about finding distressed or discounted properties, putting them under contract, and then assigning that contract to a buyer for a profit. Unlike traditional real estate investing, where you actually purchase and hold the property, in wholesaling, you’re simply acting as a middleman between motivated sellers and cash buyers. The goal is to profit from the spread between the price you negotiate with the seller and the price your buyer is willing to pay. The key to wholesaling lies in assigning contracts for profit. When you find a property that’s deeply discounted, you sign a contract with the seller agreeing to purchase the property. Instead of closing on the property yourself, you assign that contract to a buyer—usually an investor—who pays you an assignment fee. This way, you can make money without ever taking ownership of the property or needing large amounts of cash to close the deal. How Wholesaling Differs from Traditional Real Estate Investing In traditional real estate investing, you typically buy a property, make improvements (if necessary), and either rent it out or sell it for a profit. This requires capital, the ability to get financing, and often a longer time commitment. With wholesaling, however, you’re not buying the property—you’re securing it with a contract and selling that contract to someone else. It’s a much faster process and typically requires far less money upfront. Benefits of Wholesaling Real Estate Wholesaling is the ultimate strategy for beginners because it offers quick, low-risk entry into real estate … Continued

EP 434: Facebook Ads for Real Estate w/ SilverStreet Marketing

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Do Facebook ads give good ROI for quality, motivated seller leads? Yes — when managed well. Kiley & JT with SilverStreet Marketing have spent millions on Facebook ads over the last decade, gaining a massive amount of insight into what makes an ad flip or flop. We talk about what to look for when outsourcing, lead costs & ROI, how to get quality targeting & lower ad costs despite recent changes to Meta’s platform, how they’re using ChatGPT to make ad creation more effortless, and a cool new tool they have in Beta that serves the investor who wants to go the DIY route. Let us know what you think of the episode – brady@carrot.com Get more content about paid ads at Carrot.com/ads Work with Kiley & JT: Marketplace.carrot.com or go.silverstreetmarketing.com/beta. Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:00 – 00:01:11:25 Kiley I don’t want to pay an agency. I think I can figure this out. And like J.T. said, you can totally can. But I think some people underestimate the consistency of effort that it’s going to take because, you know, creating an ad on Facebook is not super hard. You have to learn a little bit inside of ads. Manager But but creating a really good ad and then getting those things to consistently perform over time is really where the magic comes. 00:01:11:29 – 00:02:40:28 Kiley Thank you. Super stoked to be here. We love paid ads. 00:02:45:06 – 00:02:46:04 Kiley JT Go ahead, man. 00:02:47:00 – 00:03:18:20 JT Yeah. So when you’re looking at the the ROI that’s coming from it, typically what we’re seeing on Facebook is we’re seeing a cost per acquisition in between about a 3000 to 3500 on average is overall cost per acquisition. Depending on areas, you can kind of lower that down to about around a $2,000 mark. It just kind of depends on a couple moving parts that could be things like are you paying for management, How aggressive are you in your area? 00:03:19:06 – 00:03:45:17 JT Are you employing different types of tactics, not just lead generation like branding and and trying to become more of a powerhouse in your area? So there’s a couple of things that will affect that. And can kind of change that cost per acquisition price. But most investors that are coming on for management are sitting around that, you know, you could probably say about 2000 to $3000 cost per acquisition marker per deal. 00:03:46:03 – 00:04:09:18 Kiley Yeah. And to to, to break that down maybe just a little bit more basically to get that cost of acquisition, you’re looking at your cost per lead, right? And then the number of leads it takes to close a deal. So on Facebook, we see probably right around an average of 20 leads per deal. Would is that wouldn’t you agree? 00:04:09:19 – 00:04:11:20 JT JT Yeah, yeah. 00:04:12:29 – 00:04:41:05 Kiley Yeah. About 2020 leads per deal. So depending on what your cost per lead is and then depending on your on your close ratio. So one of the things we find that’s, that’s most important when doing Facebook ads is having a really strong follow up system. So if you think about lead generation in terms of each channel you’re using, you’re going to be finding potentially different people. 00:04:41:05 – 00:05:03:09 Kiley A lot of the same people. We can talk about that a little bit more, but you’re you’ll find people at different levels of readiness in their decision making … Continued

EP 430: YouTube SEO & Ranking in Google Using Video w/ Bryan Sekine

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Getting a video to rank on YouTube and Google is not as difficult as you might think. Today we’re walking you through the step-by-step: Quickly plan your topic, keywords, headings, and YouTube Chapters. The critical steps to optimizing a YouTube video for SEO plus what not to waste your time on. Quickly turn your video content into written content that Google loves. Carrot’s SEO Bryan Sekine & Carrot’s content strategist Brady Winder cover the nitty-gritty of YouTube SEO for real estate, so you learn how to use video to generate motivated seller leads and understand what Google & Youtube’s algorithms are looking for. Enjoy! Check out Carrot.com/video for 52 free ideas & a guide on how to get started in video marketing. Mentioned in this Episode: How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost Tube Buddy VidIQ Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:04 – 00:00:26:06 Brady Winder How to use videos to get them ranked in YouTube and Google. And so I think it’s important because a lot of our customers and people are real estate investors are shooting videos, but to them, the finish line is uploaded to YouTube. Maybe I told a few friends about on Facebook or since my email is and they’re done. What I want you guys to realize today is that we’re trying to get motivated seller leads. 00:00:26:14 – 00:00:52:19 Brady Winder Or if you’re an agent trying to build your brokerage and build more local authority, whatever you’re doing. There’s a lot of low hanging fruit that people don’t take advantage of when it comes to video. So the finish line for us is getting that video into a blog post where it’s ranking and Google getting it to rank in YouTube and it’s really not a whole lot of extra steps and not a lot of time that you have to spend on your website and on YouTube. 00:00:57:18 – 00:01:14:21 Brady Winder Hey, friends, welcome back to the Characters podcast, where we help investors and agents heal businesses of freedom and impact by dialing in your online marketing. I’m your host, Brady Winder. And today I have with me returning guest care its own SEO specialists, Bryan Skinner. Welcome back. Bryan Heitman. 00:01:15:04 – 00:01:16:11 Bryan Sekine Doing great. Thanks for having me on. 00:01:17:12 – 00:01:21:12 Brady Winder Absolutely, man. Bryan, what’s your favorite productivity hack? 00:01:22:06 – 00:01:42:00 Bryan Sekine Oh, man. Favorite productivity hack. That’s a good question. I don’t know. I like waking up early. That’s part of my favorite productivity hack. I think that I have the most willpower and the most like, I don’t know, energy to get things done, and I’m more likely to tackle the more difficult parts of my day first thing in the morning, then wait until like mid afternoon or even in the evening. 00:01:42:19 – 00:01:46:28 Bryan Sekine So if I really want to be productive, I’ll wake up early and just knock it out first thing the day. 00:01:47:29 – 00:01:49:22 Brady Winder What’s early for you? What time? 00:01:50:02 – 00:01:52:04 Bryan Sekine 5:36 a.m. sometime. 00:01:52:07 – 00:02:11:05 Brady Winder Okay, that’s good. 545. That’s my. Yeah, that’s my balance. That’s my perfect time. Swallow the frog. A recent caring camper shared a care camp is a mark Twain quote. If you have a frog to swallow, swallow it first thing in the day. If you have two frogs to swallow, swallow the bigger one first. I think it was … Continued

How To Build a High-Converting PPC Landing Page For Real Estate PPC Campaigns (7 Elements With The BIGGEST Impact)

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You’re spending a hard-earned marketing budget on your PPC campaigns… Every penny counts. More importantly, every click counts. × × Real Estate Investor PPC Report 600+ highest profit motivated seller keywords Download Now The worst thing that can happen is a lot of people click on your PPC ad (costing you money), but none of those people become a lead or turn into cold, hard cash for your business. That would make your PPC campaign a waste of time and money. This is why where you send people (i.e., the landing page) when they click on your ad is so critical. If you send prospects (even motivated sellers) to a low-converting landing page, you might still get some leads, but you won’t get as many as you could (how hard is it to hit the back button and click on your competitor’s website instead?). Sadly, one lost deal could be between $10,000 and $50,000 down the drain, depending on your business model… And that’s not money you’re willing to lose. At Carrot, we’ve generated millions of online leads for real estate investors and agents. During that time, we’ve learned a thing or two about building a high-converting landing page. Let’s talk. What is a landing page for real estate PPC? A landing page is just marketing terminology for the page you send people to in a marketing campaign. In the case of Google Ads, it’s the page people go to when they click on your ad. For example, if I click on this result… The reason that optimizing your landing page is so essential is because it helps determine the effectiveness of your ad campaign. If the page people go to after clicking on your ad is irrelevant, unpersuasive, or even takes too long to load, they won’t stick around and will not become a lead. Here’s a table summarizing the key differences of full webpages vs PPC landing pages: Feature Webpage PPC Landing Page Purpose Informational, brand awareness Lead generation, conversion-focused Target Audience Broader audience interested in real estate Highly targeted audience, e.g., motivated sellers Content Diverse content: bio, services, blog posts Focused on a single offer or call to action (CTA) Navigation Extensive navigation to other website pages Limited or no navigation to avoid distractions Call to Action (CTA) May have various CTAs Strong, clear CTA to capture leads Now that you know what a landing page is and why it’s important, let’s talk about 7 elements of every landing page that impact conversion. 7 Elements You MUST Have for High-Converting PPC Landing Pages to Maximize Lead Generation Element #1: Simple Opt-In Form Every real estate website (agent or investor) at Carrot needs a high-quality, easy-to-fill-out opt-in form. And we don’t just believe that for no reason: it’s science. We’ve run hundreds of A/B tests on our member’s websites to determine whether opt-in forms perform better than a “Call Now” CTA (they do) and what types of forms perform the best. From one test we ran, we found that our member’s sites had almost a 30% conversion rate! Here’s the heatmap from the test… And here’s the data… If you want a high-converting landing page right out of the box, our Carrot sites already have all the elements mentioned in this article baked right in. Or, if you want to build one yourself (no biggie!), here’s what you’ll want for your opt-in form… High-Converting Element #2: Clear & Actionable Content When it comes to capturing motivated sellers, clarity and action are key. Your landing page copy should be clear, concise, and laser-focused on the benefits you offer. Why is clear content important for seller-focused … Continued

EP 428: Multifamily Development Opportunities for 2023 w/ Daniil Kleyman | Market Harvest 3/23

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If you’re a wholesaler or flipper wanting to get into multifamily developments, this episode is for you. Daniil Kleyman talks about the important steps he took to GC & raise capital for duplexes and, later on larger commercial properties. We talk about the ROI of building spec homes vs commercial properties and what opportunities Daniil sees in his market. Enjoy! Mentioned in this Episode: Connect with Daniil: RehabValuator.com In-depth content on developing: RehabValuator YouTube Channel Catch more episodes at CarrotCast.com Episode Transcript (This is an automated transcript by robot carrots – please mind the typos 😉) 00:00:00:01 – 00:00:27:12 Daniil Kleyman The rental side. What I focus on is really class-A product these days in order to build ground up. Given what things cost you almost have no choice but to focus on class-A product because that’s the only kind of product that will give you the rents that can support the cost of construction. But even before construction costs got out of hand, I very quickly realized that a lot of the suffers is a management headache. 00:00:27:12 – 00:00:44:14 Daniil Kleyman And my focus for a long time has been on the classic product. We build really nice stuff that attracts really nice tenants that commence really high rents and in turn it allows me to build a scalable portfolio. 00:00:48:27 – 00:01:11:23 Brady Winder Friends, welcome back to the Kurt Cass podcast. I’m your host, Brady Winder, and this is a podcast where we help you dial in your online marketing so you could build a business of freedom and impact. The second Tuesday of every month is our market harvest, where we’re bringing you data from behind the scenes at Carat, the real estate industry data, and we bring in an expert to talk about something that we don’t traditionally talk about during the podcast. 00:01:11:23 – 00:01:26:03 Brady Winder So a little bit of a step away from online marketing to talk about what’s going on, different relevant real estate industry topics. So I’ll spend a couple minutes going over our data, but first I want to kick it off and introduce you to our guest, Dana CLAMAN. Welcome on, man. 00:01:26:05 – 00:01:28:01 Daniil Kleyman How are you? Thank you. Happy to be here. 00:01:28:14 – 00:01:49:22 Brady Winder Yeah, absolutely. Well, I’m going to go through our data real quick here and then I’ll toss it over to you to give an intro. And then we’re going to be talking about multifamily today. So multifamily trends and opportunities for 2023 and what I’ll see in his market, it’s going to be a fun conversation. So real quick, behind the scenes at Carat, it’s been a couple months since we did this. 00:01:49:22 – 00:02:12:10 Brady Winder We skipped last month and as a side know, I’m probably not going to be on the next one or two of these. I’m having a kid at any time now in the next two weeks. Thank you. And so Trevor is going to be coming back on, so you’ll get to hear from Trevor. He’s been away from the podcast for a little bit and he’s going to dive really deep, much deeper into the data with you guys and hopefully Tyler for my co-host will be joining us soon as well. 00:02:13:20 – 00:02:53:07 Brady Winder Anyway, so visitors, what we’re seeing behind the scenes at CARAS in terms of visitors, motivated sellers coming to care sites has been has declined steadily, not a huge drop off but a little bit taper down over the last … Continued