What’s New at Carrot? Q3 2025 Updates

We’re officially in the last quarter of 2025 (how did that happen?). And while Q3 included a good chunk of the summer, we didn’t spend the whole time on vacation! Instead, we were busy releasing new features and improving existing ones. Here’s a recap of some of the highlights from Q3 2025. Key Takeaways Table of Contents New Subscriptions New Features CarrotCRM AI Call Tracking  Performance Improvements LLMs.txt for AI Discoverability Google Maps Load Time Hide or Show Website Elements Based on Screen Size Speed Improvement for Google Analytics Users What’s Coming from Carrot in Q4 2025? More Design Customization Property Analysis & Offer Recommendation AI Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today New Subscriptions If you’ve looked at the Carrot pricing page lately, you might have noticed some changes. We’ve simplified our subscriptions so you get more baked-in features with fewer add-ons.  (If you’re a current Carrot member, don’t worry, your subscription is staying exactly the same. But if you want to change to one of the new plans, connect with our Support team using the live chat.) Our new subscription model follows a traditional “good, better, best” approach, giving you more features as you move up. But we made some critical changes to ensure that you’re successful no matter which Carrot subscription you choose! A few notable changes include: New Features We’re always looking for ways to improve Carrot, and last quarter saw a couple of very exciting feature releases! CarrotCRM AI The first set of CarrotCRM AI features technically came out in late June. But in case you missed the announcement in the haze of summer, it’s worth repeating here. CarrotCRM — a best-in-class CRM for real estate investors, formerly known as InvestorFuse 3.0 — offers a range of AI tools that highlight the most motivated leads, instantly surface critical information, and save investors hours of manual work. Want to see for yourself? All CarrotCRM users can try AI Lead Scoring and AI Summaries for free on five opportunities! Call Tracking  Understanding where your leads come from and which source generates the most deals is critical to smart marketing and budgeting. Why spend a lot of money and time on a lead source that never converts? Dedicated landing pages and forms are good for tracking online leads, but what if a lead calls you, either because they got your phone number from a piece of offline marketing (like direct mail) or because they found your phone number on your website but simply prefer to call than fill out a form? You can ask where they heard about you, but that information isn’t always reliable.  With call tracking, you know without a doubt what piece of marketing drove that call. And now, Carrot members can access call tracking right within their website platform! With just a few clicks, you can get dedicated phone numbers for each of your marketing campaigns, and an insightful dashboard to pinpoint which campaigns are most successful. Performance Improvements Carrot’s top priority is making sure you have the best performance possible. But what exactly does performance mean? It means that Carrot websites are intentionally designed to load fast, be secure, show up when and where people are searching, and convert website visitors into leads. Here are some recent updates that ensure top-notch website performance. LLMs.txt for AI Discoverability We all know that AI search tools are becoming more popular. And built-in AI search results in Google are impacting the SEO landscape. To help Carrot members adjust to these shifts, we’ve now implemented LLMs.txt files on all Carrot … Continued

Carrot Servies webpage

Website Creation Help You can set up your new website yourself in just a few minutes by following our helpful onboarding prompts. But if you want some additional assistance, we have you covered! You can purchase a Quickstart or Quickstart+ setup package during checkout. Or contact customer support via the live chat to add a setup package at any time! If you’re interested in a CSU, connect with our sales team. Quickstart Need a little help personalizing your site and getting everything connected? Quickstart gives you a jump start personalizing your new site. With Quickstart, our website specialists: Quickstart+ Quickstart+ goes beyond basic setup and focuses on additional personalization to your site for your brand and market. With Quickstart+, you can expect: Concierge Set Up Want the ultimate setup experience? Carrot’s Concierge Set Up (CSU) is perfect for customers with defined brands and focuses on making your site truly unique. With Carrot’s CSU, you get: You can’t purchase this service during the checkout process. If you’re interested in CSU, schedule a sales call. Not sure which setup service is right for you? Let’s connect to discuss your needs! Done-For-You SEO Services Overwhelmed by SEO? Not sure where to start or what to optimize first? We can handle it for you! Carrot SEO Services is an agency-style offering that handles your initial SEO setup and ongoing monthly optimizaiton to help you show up in the right places and expand your brand reach. Interested in SEO services? Let’s chat! CarrotCRM Boost Give your CRM a jumpstart with professional setup services. All CarrotCRM accounts come with onboarding and integration support, but CarrotCRM Boost gives you another option if you want more of the setup handled for you. Feature Included Setup CarrotCRM Boost Discovery & Strategy Call Lead Migration Integrations Setup Campaign Setup & Labeling Training Call Channel Setup Only available with the Team plan Campaign Autoresponders Setup Only available with Scale & Team plans Contract Setup A2P 10DLC Assistance Autonomous Lead Manager (ALM) Setup

Carrot Website Pricing

Launch Your Real Estate Lead Gen Website & SEO Tools Pick the plan that fits you best! Looking for a CRM without a website? See Carrot CRM Pricing → Starter $99/mo Just getting started? Get a mix of web, SEO, and content tools to set you up for success! Most Popular Plus $149/mo Expand your reach with additional SEO tools, better analytics, and higher usage limits on key features. Grow $199/mo Turn things up with robust tracking and strong content automation tools. × Starter Plus Grow Starter Perfect For: Investors just getting online Join Now Plus Most Popular Perfect For: Investors ready to step up their online marketing Join Now Grow Perfect For: Investors with a strong online lead gen plan Join Now $99/mo $149/mo $199/mo CARROT WEBSITES High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo Third-Party Integrations SEO-Optimized Starter Copy Visual Editor Fast and Secure Hosting Domain Overview Tool CarrotCRM CRM Seats 1 user 1 user 1 user Upgrade your CRM for additional users and featuers Lead Source Tracking Automated Lead Outreach Property Data & Comps SEO TOOLS & SUCCESS TRACKING Website Traffic Analytics Domain Overview Insights Search Performance Dashboard Campaign Tracking Links 3 included 10 included 100 included Keyword Rank Tracking 3 Keywords 50 Keywords 125 Keywords Keyword Explorer Research Tool — Backlink Analytics — On-Page SEO Recommendations SEO Site Audit — Quarterly Monthly Call Tracking AI Call Insights Available Available Available CONTENT TOOLS AI Rewrite Tool 3 pages Unlimited Unlimited Unique Content Scoring & Guidance Automated Location Pages 3 5 Up to 25 Automated Content Library — — Niche Authority Builder — — VideoPost — — Transcriptions @ $1.80/minute World-Class Support Chat and email support Onboarding tutorials Robust Help Center Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Done-For-You PPC Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Create and customize your site yourself, or leverage our experts to personalize your site quickly and with minimal effort. We offer several website setup services. Quickstart $275 one-time setup, per site Feeling a big overwhelmed? We’ll get you started with some site personalization. Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success. Concierge Set Up Contact Sales one-time setup, per site The ultimate setup service! Let Carrot’s website experts bring your brand online with a customized site.

4 Reasons Your Real Estate Website Isn’t Getting You Leads (And How to Fix Them)

Every day, motivated sellers in your area search online for someone to buy their house. They visit websites, compare options, and choose who to call. But they’re not always calling you. It comes down to three critical factors:  These three factors break down into 4 specific, fixable problems that most real estate investors face. Let’s see what they are and exactly how to fix each issue. KEY TAKEAWAYS Table of Contents Your Website Isn’t Showing Up in Google Your Website Isn’t Built to Convert Visitors Your Website Doesn’t Build Trust Your Website Has Technical Issues What You Should Do Next Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. Your Website isn’t Set Up to be Found on Top in Search Results When someone in your area needs to sell their house fast, what do they do? They don’t flip through the Yellow Pages or look on social media platforms for a buyer.  They grab their phone and Google something like “sell my house fast Chicago” or “sell my house for cash.” If your website doesn’t show up in those search results, you won’t get this lead.  You can test this yourself — search for the terms you’d want to rank for in your area and see where your website appears. The further down you are, the fewer leads you’re getting.  Some of the common reasons why you’re not ranking on top in Google searches (aka not SEO-friendly) are:  For example, this website says they’ll buy your house in America without mentioning any specific city or region. No one likely searches “sell my house America” unless they’re living overseas and want to sell a U.S. property.  Even then, they’d probably search for their specific state or city, like “sell my house fast in New York” or “sell house quickly in Miami.” How to Fix Your Website’s SEO Issues Update your website content to include these keywords naturally. Your homepage should clearly state “We buy houses for cash in [your city]” instead of vague phrases like “comprehensive real estate solutions.”  For example, let’s look at the top result we get when we search for ‘sell my house fast san antonio’  It’s this one…  Their website’s homepage clearly states “We Buy Houses In San Antonio, TX” right in the main headline and “SELL YOUR HOUSE FAST SAN ANTONIO” and similar terms throughout the page. They’re using the exact words & questions people search for, not fancy business language. To find the right keywords you can use Carrot’s Keyword Explorer. It shows you the exact phrases people type into Google when they need to sell fast, plus how competitive each keyword is in your market. Even if you use the right keywords, technical issues on your website can still impact your SEO. Things like slow page loading, broken links, or pages that don’t work properly on mobile phones will signal to Google not to prioritize your website.  That’s where Carrot’s SEO Site Audit tool can help.  It scans your entire website and identifies technical problems that could be dragging down your search rankings. SEO isn’t a one-time fix. Regularly publish helpful content, monitor your keyword rankings, and keep optimizing based on what’s working in your market. 2. Your Website isn’t Designed for Conversion You might have hundreds of people visiting your website each month, but if they’re leaving without contacting you, you have a conversion problem. Conversion is getting visitors to take the action you want – whether that’s filling out a contact form, calling your phone number, or requesting a cash offer. Here are some … Continued

$75K+ in Deals on a $118/Month Budget: How Mark Outranked Competitors in a Tough Market

$75K+ in Deals on a $118/Month Budget: How Mark Outranked Competitors in a Tough Market Mark turned a side hustle into consistent deal flow, closing $75K in assignments, 7 listings, and 3 wholesale deals in escrow — all with zero ad spend, just sweat equity and a Carrot site. He ranks in the top 3 for many Arizona markets and now generates nearly a lead a day on average. Here’s how he did it. $75k in Assignments Closed in 6–8 months, all from inbound SEO leads 7 Listings From motivated seller leads that didn’t fit a wholesale deal $118/Month Budget No ad budget — only cost is time and his Carrot subscription Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Getting Consistent Seller Leads for Cheap Mark was already a licensed agent in both California and Arizona, but he was tired of the grind of traditional real estate sales. “I’ve always worked with wholesalers and investors from the sales side. I decided to start generating those leads myself since I already had the network.” He wasn’t ready to spend thousands per month on paid ads. What he needed was a low-cost, high-leverage way to get inbound leads reliably. He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot: The Solution: Launching a Carrot Site and Following the Playbook Mark came across Carrot while researching websites for motivated seller leads. “I was already running a WordPress site with BoomTown for my real estate business, but it wasn’t designed for investors. When I found Carrot, I knew it was built specifically for what I needed.” He signed up at the end of May 2024 and spent the summer of 2024 following the Carrot roadmap: setting up his foundation, following our SEO training, and watching Evergreen Marketing Live. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Steps for Success: Ranking in a Competitive Market with No Marketing Spend 1. Nail the Basics to Build Trust: Before diving into SEO, Mark made sure the fundamentals of his Carrot site were dialed in. He uploaded a professional photo, added a personal bio, included testimonials from past clients, and placed his logo across the site. These trust elements helped boost credibility with sellers and improve conversions. 2. Build Local Authority One City Page at a Time: In the Summer of 2024, Mark manually built out location pages for every major city in Arizona. He geotagged photos, used real local images, and optimized each page for SEO. “I manually created every page. It took a ton of time, but it worked.” *Now Carrot has auto-location pages to do this in far less time! 3. Stack Up SEO Wins with Long-Form Blogs: After the location foundation was complete, he turned to blogs. He pulled ideas from top Carrot member sites, found high-traffic keywords, and wrote 2,000–3,000 word posts. Each post linked strategically to his “how it works” page or relevant location page. He also used Carrot’s AI Rewrite Tool to improve clarity, structure, and keyword usage in his blog content. 4. Dial In Rankings with Daily SEO Tracking: Mark created and refined his blog content using Carrot’s built-in visual editor. He followed on-page SEO prompts and formatting best practices. To track results, he used the SEO Performance tab and Keyword Rankings Tool daily, keeping a close eye on movement and opportunity.Mark published and refined his blog posts using the Content Engine. He tracked performance daily using Carrot’s … Continued

How AI is Reshaping SEO for Real Estate Investors: What You Need to Know in 2025

The search landscape has seen huge changes in recent years. If you’re a real estate investor who’s been watching your website traffic fluctuate or noticing fewer clicks from Google searches, you’re not imagining things. Google’s AI Overviews now appear in nearly half of all search results, and in May 2025, Google launched AI Mode for all US-based searchers. The era of traditional SEO strategies is rapidly evolving. For real estate investors who depend on their websites to generate motivated seller leads, these changes are business-critical developments that require immediate attention. When prospects search “cash home buyer,” “we buy houses,” or “sell my house fast,” Google increasingly provides answers directly in search results, pushing the #1 ranked website further down the page than we’re used to. So how should you adjust your SEO to make sure you still show up on top in 2025? Let’s cover some key strategies! KEY TAKEAWAYS (TL;DR) Let’s get you up to speed on the most significant AI-driven changes impacting search in 2025 and beyond. In this guide, we’ll cover what these changes mean for your real estate investing business, and give you actionable SEO strategies to help you maintain and grow your online presence. Table of Contents Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The AI Revolution in Search: What Real Estate Investors Need to Know Google’s AI Overviews Are Dominating Search Results The most dramatic change affecting real estate investor websites began in May 2024 when Google officially launched AI Overviews. By December 2024, these AI-generated summaries appeared in 47% of Google search results, and recent data shows they spiked even higher during Google’s March 2025 core update. Most recently at Google’s I/O annual developer conference in May 2025, they announced the rollout of AI mode to all users in the U.S. Here’s what’s especially challenging for real estate investors: AI Overviews show up heavily for broad, top-of-funnel queries—exactly the type of searches your potential sellers are making when they first consider selling their property. When someone searches “how to sell my house fast” or “cash home buyers near me,” they’re increasingly getting AI-generated answers without ever clicking through to your website. The numbers are staggering: The Rise of Forum Content and Video Results Another significant shift impacting SEO strategies for small businesses is the increased prominence of forum content like Reddit and Quora in search results. This trend is particularly relevant for real estate investors because many forum discussions reveal the distrust and skepticism people have toward “cash home buyers” and the real estate investment industry in general. When potential sellers search for information about working with real estate investors, they’re increasingly finding forum discussions where people share both positive and negative experiences. This shift emphasizes the critical importance of reputation management and building authentic trust signals across multiple platforms. Video content is also showing up more often in search results, with both YouTube videos and short-form video content appearing more frequently. This presents opportunities for real estate investors looking to diversify their content strategy. Plus, research shows that websites with video content see 50% more engagement than those without. You can stay ahead of things by monitoring relevant forums and conversations in your local market area. Then develop content in both written and video formats that speaks directly to the concerns people have. Showcase the trustworthy, local people behind your company to combat the skepticism that some motivated sellers may have about cash home buyers. Building Brand Authority in an AI-Dominated Landscape The Growing Importance of Brand Mentions and Recognition One of the most significant revelations … Continued

How AI is Reshaping SEO for Real Estate Investors: What You Need to Know in 2025

The search landscape has seen huge changes in recent years. If you’re a real estate investor who’s been watching your website traffic fluctuate or noticing fewer clicks from Google searches, you’re not imagining things. Google’s AI Overviews now appear in nearly half of all search results, and in May 2025, Google launched AI Mode for all US-based searchers. The era of traditional SEO strategies is rapidly evolving. For real estate investors who depend on their websites to generate motivated seller leads, these changes are business-critical developments that require immediate attention. When prospects search “cash home buyer,” “we buy houses,” or “sell my house fast,” Google increasingly provides answers directly in search results, pushing the #1 ranked website further down the page than we’re used to. So how should you adjust your SEO to make sure you still show up on top in 2025? Let’s cover some key strategies! KEY TAKEAWAYS (TL;DR) Let’s get you up to speed on the most significant AI-driven changes impacting search in 2025 and beyond. In this guide, we’ll cover what these changes mean for your real estate investing business, and give you actionable SEO strategies to help you maintain and grow your online presence. Table of Contents Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The AI Revolution in Search: What Real Estate Investors Need to Know Google’s AI Overviews Are Dominating Search Results The most dramatic change affecting real estate investor websites began in May 2024 when Google officially launched AI Overviews. By December 2024, these AI-generated summaries appeared in 47% of Google search results, and recent data shows they spiked even higher during Google’s March 2025 core update. Most recently at Google’s I/O annual developer conference in May 2025, they announced the rollout of AI mode to all users in the U.S. Here’s what’s especially challenging for real estate investors: AI Overviews show up heavily for broad, top-of-funnel queries—exactly the type of searches your potential sellers are making when they first consider selling their property. When someone searches “how to sell my house fast” or “cash home buyers near me,” they’re increasingly getting AI-generated answers without ever clicking through to your website. The numbers are staggering: The Rise of Forum Content and Video Results Another significant shift impacting SEO strategies for small businesses is the increased prominence of forum content like Reddit and Quora in search results. This trend is particularly relevant for real estate investors because many forum discussions reveal the distrust and skepticism people have toward “cash home buyers” and the real estate investment industry in general. When potential sellers search for information about working with real estate investors, they’re increasingly finding forum discussions where people share both positive and negative experiences. This shift emphasizes the critical importance of reputation management and building authentic trust signals across multiple platforms. Video content is also showing up more often in search results, with both YouTube videos and short-form video content appearing more frequently. This presents opportunities for real estate investors looking to diversify their content strategy. Plus, research shows that websites with video content see 50% more engagement than those without. You can stay ahead of things by monitoring relevant forums and conversations in your local market area. Then develop content in both written and video formats that speaks directly to the concerns people have. Showcase the trustworthy, local people behind your company to combat the skepticism that some motivated sellers may have about cash home buyers. Building Brand Authority in an AI-Dominated Landscape The Growing Importance of Brand Mentions and Recognition One of the most significant revelations … Continued