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$75K+ in Deals on a $118/Month Budget: How Mark Outranked Competitors in a Tough Market

$75K+ in Deals on a $118/Month Budget: How Mark Outranked Competitors in a Tough Market Mark turned a side hustle into consistent deal flow, closing $75K in assignments, 7 listings, and 3 wholesale deals in escrow — all with zero ad spend, just sweat equity and a Carrot site. He ranks in the top 3 for many Arizona markets and now generates nearly a lead a day on average. Here’s how he did it. $75k in Assignments Closed in 6–8 months, all from inbound SEO leads 7 Listings From motivated seller leads that didn’t fit a wholesale deal $118/Month Budget No ad budget — only cost is time and his Carrot subscription Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Getting Consistent Seller Leads for Cheap Mark was already a licensed agent in both California and Arizona, but he was tired of the grind of traditional real estate sales. “I’ve always worked with wholesalers and investors from the sales side. I decided to start generating those leads myself since I already had the network.” He wasn’t ready to spend thousands per month on paid ads. What he needed was a low-cost, high-leverage way to get inbound leads reliably. He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot: The Solution: Launching a Carrot Site and Following the Playbook Mark came across Carrot while researching websites for motivated seller leads. “I was already running a WordPress site with BoomTown for my real estate business, but it wasn’t designed for investors. When I found Carrot, I knew it was built specifically for what I needed.” He signed up at the end of May 2024 and spent the summer of 2024 following the Carrot roadmap: setting up his foundation, following our SEO training, and watching Evergreen Marketing Live. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo Steps for Success: Ranking in a Competitive Market with No Marketing Spend 1. Nail the Basics to Build Trust: Before diving into SEO, Mark made sure the fundamentals of his Carrot site were dialed in. He uploaded a professional photo, added a personal bio, included testimonials from past clients, and placed his logo across the site. These trust elements helped boost credibility with sellers and improve conversions. 2. Build Local Authority One City Page at a Time: In the Summer of 2024, Mark manually built out location pages for every major city in Arizona. He geotagged photos, used real local images, and optimized each page for SEO. “I manually created every page. It took a ton of time, but it worked.” *Now Carrot has auto-location pages to do this in far less time! 3. Stack Up SEO Wins with Long-Form Blogs: After the location foundation was complete, he turned to blogs. He pulled ideas from top Carrot member sites, found high-traffic keywords, and wrote 2,000–3,000 word posts. Each post linked strategically to his “how it works” page or relevant location page. He also used Carrot’s AI Rewrite Tool to improve clarity, structure, and keyword usage in his blog content. 4. Dial In Rankings with Daily SEO Tracking: Mark created and refined his blog content using Carrot’s built-in visual editor. He followed on-page SEO prompts and formatting best practices. To track results, he used the SEO Performance tab and Keyword Rankings Tool daily, keeping a close eye on movement and opportunity.Mark published and refined his blog posts using the Content Engine. He tracked performance daily using Carrot’s … Continued

How AI is Reshaping SEO for Real Estate Investors: What You Need to Know in 2025

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The search landscape has seen huge changes in recent years. If you’re a real estate investor who’s been watching your website traffic fluctuate or noticing fewer clicks from Google searches, you’re not imagining things. Google’s AI Overviews now appear in nearly half of all search results, and in May 2025, Google launched AI Mode for all US-based searchers. The era of traditional SEO strategies is rapidly evolving. For real estate investors who depend on their websites to generate motivated seller leads, these changes are business-critical developments that require immediate attention. When prospects search “cash home buyer,” “we buy houses,” or “sell my house fast,” Google increasingly provides answers directly in search results, pushing the #1 ranked website further down the page than we’re used to. So how should you adjust your SEO to make sure you still show up on top in 2025? Let’s cover some key strategies! KEY TAKEAWAYS (TL;DR) Let’s get you up to speed on the most significant AI-driven changes impacting search in 2025 and beyond. In this guide, we’ll cover what these changes mean for your real estate investing business, and give you actionable SEO strategies to help you maintain and grow your online presence. Table of Contents Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The AI Revolution in Search: What Real Estate Investors Need to Know Google’s AI Overviews Are Dominating Search Results The most dramatic change affecting real estate investor websites began in May 2024 when Google officially launched AI Overviews. By December 2024, these AI-generated summaries appeared in 47% of Google search results, and recent data shows they spiked even higher during Google’s March 2025 core update. Most recently at Google’s I/O annual developer conference in May 2025, they announced the rollout of AI mode to all users in the U.S. Here’s what’s especially challenging for real estate investors: AI Overviews show up heavily for broad, top-of-funnel queries—exactly the type of searches your potential sellers are making when they first consider selling their property. When someone searches “how to sell my house fast” or “cash home buyers near me,” they’re increasingly getting AI-generated answers without ever clicking through to your website. The numbers are staggering: The Rise of Forum Content and Video Results Another significant shift impacting SEO strategies for small businesses is the increased prominence of forum content like Reddit and Quora in search results. This trend is particularly relevant for real estate investors because many forum discussions reveal the distrust and skepticism people have toward “cash home buyers” and the real estate investment industry in general. When potential sellers search for information about working with real estate investors, they’re increasingly finding forum discussions where people share both positive and negative experiences. This shift emphasizes the critical importance of reputation management and building authentic trust signals across multiple platforms. Video content is also showing up more often in search results, with both YouTube videos and short-form video content appearing more frequently. This presents opportunities for real estate investors looking to diversify their content strategy. Plus, research shows that websites with video content see 50% more engagement than those without. You can stay ahead of things by monitoring relevant forums and conversations in your local market area. Then develop content in both written and video formats that speaks directly to the concerns people have. Showcase the trustworthy, local people behind your company to combat the skepticism that some motivated sellers may have about cash home buyers. Building Brand Authority in an AI-Dominated Landscape The Growing Importance of Brand Mentions and Recognition One of the most significant revelations … Continued

Top 5 Ways to Find Off-Market Properties (That Other Investors Miss)

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You don’t have to be lucky to get off-market properties as a real estate investor. You just need to know how to find them and how to get them to you before they go on auction sites, Zillow, or to a competitor.  These five proven methods show you exactly how to build that pipeline ethically, legally, and in a way that’s scalable.  KEY TAKEAWAYS Attracting off-market investment properties is a good option for both new and seasoned real estate investors as there are multiple strategies and some budget-friendly options. Keep reading to see the top five ways to attract off-market properties, the pros and cons, and how to set up each one. Table of Contents SEO (The Best Way to Find Motivated Sellers) Pros of SEO for real estate investors Cons of SEO for real estate investors Driving for Dollars (Most Budget-Friendly) Pros of Driving for Dollars for real estate investors Cons of Driving for Dollars for real estate investors PPC Ads (Fastest)  Pros of PPC for real estate investors Cons of PPC for real estate investors Networking Pros of Networking for real estate investors Cons of Networking for real estate investors Radio Ads Pros of Radio Ads for real estate investors Cons of Radio Ads for real estate investors What’s next? Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. SEO (The Best Way to Find Motivated Sellers) When someone types “sell my house fast” into Google, you know they aren’t casual sellers — they need to sell now and are willing to accept a lower price for speed and convenience. That’s exactly who you want to attract. How do you make sure they come to your website?  It happens through SEO (Search Engine Optimization) — the process of getting your website to show up in top search results when sellers type phrases like “sell my house fast” or “cash offer for home” into Google. To tell Google what phrase you want a specific page to rank for, put the phrase or some variation of it in: For example, if you search for ‘sell my house for cash in Texas,’ the top-ranking websites have exactly what I described:  If you look at “Jamie Buys Houses” in the screenshot above, it includes “We Buy Houses In Texas” in their title, “Texas” in their URL, and “sell your house fast without paying commissions” in their description. It’s also good to include the phrase you’re targeting at least a couple of times in the content of your page as well.  Look at Four19 Properties’ page for the keyword “sell my house for cash in Dallas.” They’ve included phrases like “sell house fast in Dallas” and “cash offer” on their page.  To find the right phrases to include on your page, you need to do keyword research. It is simply figuring out what words people actually type into Google when they’re looking to sell their house fast. Instead of guessing which search terms to target, keyword research shows you exactly what motivated sellers are searching for (the keyword) and how many people search for those terms each month (search volume). For example, you might discover that 720 people search for “sell my house fast Dallas” every month, but only 50 search for “Dallas home buyers.”  This tells you which phrase to focus on for better results. You can do basic keyword research using free tools like Google’s Keyword Planner or Ubersuggest. Just type in phrases you think sellers might use, and these tools will show you search volume data and suggest related terms you might not … Continued

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Generated by Carrot member sites Carrot websites rank top 5 in most U.S. metros Than custom WordPress sites for Carrot leads vs. non-Carrot leads How Carrot Helps Real Estate Investors

Videos Increase Website Conversion Rates Up to 56% — Here’s How to Get Started

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Video content is the best way to boost motivated leads without requiring any extra website traffic. This article explains why video is a game-changer for website conversion, and shares practical tips to get the right video content on your website! Key Takeaways If you want to increase your website conversion rate and number of motivated leads, read on to discover how to quickly add videos to your site. Table of Contents The Data Behind Why Video Matters The 5 Types of Videos Your Website Needs How to Produce Videos, Easily Where to Put Videos on Your Website Conclusion: Make 2025 the Year of Video Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today The Data Behind Why Video Matters Online video consumption is estimated to hit four hours per day in 2025, according to Oberlo. When sellers do their research on who to work with, they don’t just like to gather information via video, they expect it! That’s why it only makes sense that your website should include videos. It’s not just a matter of giving web visitors information in a format they prefer. Having videos on your website can dramatically improve your lead conversation rate (how many website visitors turn into leads). Based on recent data analyzed by Carrot, when a web visitor starts watching a video, their chances of converting to a lead increase 24% (over visitors who don’t watch videos). Visitors who watch an entire video have a 56% better chance of converting! Adding videos to your website also helps with SEO. Google places a lot of weight on “high quality” content that it believes will help users answer their questions and find valuable information. Since today’s users like to watch videos, Google likes when videos are available to answer their search queries. Answering common questions or covering popular topics lets you capture that search traffic more easily. As people watch videos on your site, they’re also inherently spending more time on the page. Google also views this as a positive indicator that your content (and by extension, your website as a whole) is valuable, which can positively impact your domain authority and search rankings. The 5 types of videos your website needs Videos are a great way to answer common questions, highlight your experience, and put visitors at ease about working with you. Think of video as your chance to be “face to face” before you ever meet a lead. You likely get some of your best deals by networking, so bring that same personality and energy online with video! Here are the most important videos to make for your website. Note: If you’re new to video, get our free Video Marketing Playbook for R.E. Investors for ideas, scripts, and easy steps to recording! 1. “About ” Video Who are you? What’s your experience? Why should people work with you? Make a short video introducing yourself and let people get to know you so they feel comfortable reaching out.  Here’s a video that walks you through creating an “About us” video as a real estate investor or agent: 2. Working with [Your Company Name] Video A “How it Works” video can put potential leads at ease by detailing what it’s like working with you. How does the process work? What steps can they expect? What objections might they have? 3. Customer Testimonials Video testimonials from happy clients talking about what it’s like working with you and how pleased they are with the results are great on websites. Website visitors may be skeptical of a written quote, but watching people talk about … Continued

Benchmark Report 2025

With limited budgets and stiff competition in real estate investing, knowing which lead generation avenues work best, what type of return you can expect, and how you compare to your peers is valuable information. Many general benchmark reports exist, but they’re really only helpful if you benchmark within your specific industry. Carrot has been hosting real estate investor websites for wholesalers, flippers, and beyond since 2013, putting us in the unique position of having 10+ years of data and insights. This Real Estate Investing: State of Marketing 2025 report from Carrot sets the benchmark for real estate investors to gauge the success of their website, SEO, PPC, and other marketing efforts and plan goals for 2025. Methodology For this report, we analyzed 2024 data from 6,303 real estate investor websites hosted by Carrot. To ensure websites were mature enough to generate consistent traffic and leads, we only analyzed sites created before July 1, 2023. Motivated Leads, a digital marketing agency specializing in online advertising for real estate investors, provided paid advertising data and insights, analyzing spending and conversion trends from the accounts they manage. We also surveyed 90 real estate investing professionals — both Carrot members and non-Carrot members — with a range of experience to get a broader sense of marketing strategies going into 2025. This survey provides insights that data alone can’t capture, such as budgets, planned strategy changes from 2024 into 2025, and the success of offline lead generation tactics. Investors of all experience levels and a variety of real estate investment specialties responded. Top Takeaways Insights from Real Estate Investors Top Takeaway: The majority of real estate investors plan to increase their marketing budgets and time spent on marketing. Are you ready to keep up? In 2025 you should have a website and CRM at the bare minimum. For real estate investors, marketing is still very much a DIY endeavor. Fifty-seven percent of survey respondents report handling all marketing activities themselves, while 31% have some outside help. Only 12% of investors have agencies or freelancers handle all their marketing. Marketing activities make up only a fraction of a busy investor’s schedule. More than 85% of survey respondents spend less than 10 hours per week on marketing activities, with nearly a quarter of respondents dedicating less than one hour per week. Things may change as we go into 2025 though, as an impressive 71% of investors plan on increasing their marketing time this year. Only 8% plan on decreasing the amount of time spent on marketing in 2025. Where should investors focus their marketing? With so little time dedicated to marketing, it’s important for investors to find marketing strategies and tools that work well and fill pipelines. With a seemingly endless number of marketing solution options, deciding which to focus on can be difficult. Most investors report using only a few solutions, with nearly 50% of investors using two to three marketing services. The most common solutions are a CRM and website. Investing in a real estate CRM is a smart move going into 2025 to keep all leads (online and offline) organized and streamline follow-up. Investors still relying on spreadsheets for lead management risk falling behind their peers. These tools support a range of lead generation strategies. The average investor works with three strategies, but some use upwards of eight. Websites and social media are the most common, followed by direct mail, cold calling, and SEO, indicating that both online and offline lead generation tactics are required for a successful investment business. While referrals and networking are the No. 1 source of leads for many investors, … Continued

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From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month

From Zero to $100K/Month in 12 Months: How Mike Closes 3-4 Carrot Deals Every Month Investor/Agent Mike Wall turned his real estate investing side hustle into a steady business, closing 3-4 deals monthly with an average profit of $25,000 per deal by focusing on high-quality lead sources that saved him time & energy. Here’s how he did it. Closing 3-4 Deals Per Month at ~100k/mo Profit $25k Profit Per Deal On average, at 3-4 deals per month $4,000 Per month Marketing spend (PPC + Carrot) Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: Chasing Unmotivated Leads & Overspending on Marketing Mike was a real estate agent with a brokerage of 20 agents, doing 300 deals per year, who dabbled as an investor but decided to get serious about it. It only took a few months into investing to get tired of chasing down un-motivated leads and competing against other investors for the same lead lists — cold calling, direct mail, text blasting, etc. He was spending time chasing dead leads and blowing his marketing budget without closing deals. Before Carrot, Mike paid $7k for two custom websites and spent $5k/month on offline marketing but was hardly getting any visits to his website and had ZERO leads. He’d wasted money and wasn’t standing out. I never got anything from my old custom websites… You go where people are getting results. I saw people in competitive markets using Carrot, so I knew it was the platform I needed. He realized it was time to rebuild his investing business on proven, consistent marketing sources. That’s when he found Carrot: The Solution: Mike’s “AHA!” Moment – Finding Carrot & Dominating Google When Mike realized the most motivated leads were searching on Google, he started researching which website builder to go with. The AHA moment was when Mike was Googling “we buy houses” in competitive markets and found Carrot sites were the ones ranking. He noticed Carrot laid out a path for creating an inbound flow of leads like he was searching for – and that a Carrot site was the “hub” to send all your marketing to so it converts better. Step 1 was getting a Carrot site launched and doing the initial work to optimize it for SEO. Mike knew that SEO results take diligence and time, so to get leads immediately, he began sending Google Ads/PPC traffic to his new site. Step 2 was logging into his Carrot site and using tools like the one-click Location pages, and Automated Credibility Posts, along with the AI rewrite tool to pump out content that would rank well in Google. He made sure to save time by following Carrots training and guidance every step of the way. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo 427 Total Leads from Dec 2023 – Jan 2024 Mike’s 6-Month Plan to Generate Consistent Inbound Leads Month 1 – January 2024: Months 2-3: I couldn’t survive without the SEO Tools…I love the SEO & content tools, but it’s more about combining everything. Months 4-6: Months 6-12 The Result: Mike’s Path to $100k/Mo in Deals After 1 year with Carrot, Mike is averaging $75k-$100k profits per month (that’s 3-4 deals per month at $25k average profit per deal!) – All but two of the deals he closed this year were from SEO & Google Ads to his Carrot site, and those two were referrals from Carrot deals! BEFORE Carrot: (January 2024): AFTER Carrot (January 2025):