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Carrot vs GrumpyHare

Generated by Carrot member sites Carrot websites rank top 5 in most U.S. metros Than custom WordPress sites for Carrot leads vs. non-Carrot leads Carrot versus GrumpHare Included and premium template options Site customization capabilities & pre-built website row designs to make your site unique and stand out Website templates for 10+ real estate and home services specialities (not just generic investor and agent templates) Built-in website analytics & Google Search Console, showing site traffic, campaign tracking, lead source and more Built-in SEO tools to help you discover and track the best keywords Track your ranking for up to 125 keywords Content re-writing tool to help you easily customize website copy Blog topic recommendations to assist with content marketing and credibility building Industry leading support with a 97% satisfaction rate Robust services marketplace for extra help if you want it 3 reasons to choose Carrot vs. GrumpyHare / 01 10 years of proven results, with the data to back it up. You simply don’t survive as a real estate website provider for 10+ years if your customers aren’t successful. The GrumpyHare founders are experienced in their own right, but helping real estate investors set up compelling, high-performing, amazingly optimized, well-converting websites has been our #1 focus for the past decade. Over time we’ve added tools our members asked for, provided countless trainings and driven real results that can’t be disputed. (That’s why Carrot websites account for 52% of all Top 10 rankings and 59% of #1 positions for prime real estate keywords.) / 02 Robust tools to help you succeed. You’re a real estate pro, not (necessarily) a professional marketer. It’s not your job to understand the ins-and-outs of website SEO, conversion rate optimization, site health and content marketing. But it IS our job. We strive everyday to make it easy for you by providing the tools you need to quickly and easily launch your site, start ranking in search results and, most importantly, generating leads. It’s not just about looking pretty, it’s about performing well. / 03 Designed for all types of real estate lead generation. You’re a real estate investor, but what exactly do you invest in? Your website needs to attract the type of leads you actually want. Carrot provides customized web templates specifically to attract: Plus site types designed to build your credibility or support your home services company (like HVAC).

From $20k in Debt to Six Figure Profits: A Deep Dive into Tyler Ford’s Journey

From $20k in Debt to Six Figure Profits: A Deep Dive into Tyler Ford’s Journey Tyler Ford generates nearly six figures monthly by closing just 2-4 real estate deals and credits mastering SEO and targeted lead generation as the key tools that helped him scale his business while working smarter, not harder.This is how he does it Closing 2-4 Deals Per Month $20-$30k Profit Per Deal Targeted Lead Gen Through SEO Mastery Take our free interactive demo to get a full walkthrough of what Carrot can do for you. The Challenge: $20,000 in Debt and Struggling to Generate Qualified Leads Tyler Ford started his real estate career using traditional marketing strategies but quickly realized they weren’t yielding the results he needed. I was spending a lot of time on tactics that weren’t bringing in the right leads. I needed a smarter way to grow. Despite his efforts, Tyler’s website and high Google rankings weren’t converting into profitable deals. He recognized that most real estate agents were overlooking off-market opportunities and needed a more targeted approach. I could drive traffic to my site, but without the right leads, it wasn’t translating into sales. I had to rethink my entire strategy. What was missing? Tyler realized that focusing on traditional methods wasn’t enough—he needed to attract motivated sellers specifically looking for off-market deals. Tyler pivoted his strategy toward mastering SEO and targeted lead generation, which allowed him to scale his business and close more profitable deals. To grow his real estate business early on, Tyler Ford relied on traditional marketing methods but struggled to see meaningful results. When you’re using outdated strategies, it feels like you’re working hard but not getting anywhere—one month you close a deal, but the next, the leads dry up. And while you might have some visibility online, it’s not converting into profitable deals. It felt like I was doing all this work, but I wasn’t seeing consistent returns, and there was little I could do to change that with my current approach. The Solution: Master SEO and Targeted Lead Generation Then Tyler came across a Carrot webinar where Carrot CEO Trevor Mauch discussed the power of SEO and online lead generation. I immediately thought, “This is what I’ve been missing.” I wanted to attract qualified leads directly to my business, not rely on outdated methods. I saw how focusing on SEO could completely transform my approach, and once I understood the impact, it was an easy decision to dive in. Tyler got to work mastering his SEO Approach and saw immediate results in generating quality traffic that turned into a consistent pipeline of highly motivated leads. The Strategies: Tyler’s 8 Steps for Success 1. Complete Online Presence Overhaul Tyler realized that having a website alone wasn’t enough. Even with good Google rankings, his old website wasn’t converting qualified leads. It’s like having a storefront on a busy street with locked doors and the lights off, making it impossible for potential customers to see what you have to offer. 2. Focus on One Thing: Master SEO Tyler knew he needed to master one aspect of marketing instead of spreading himself too thin. He chose search engine optimization (SEO) because it would have the biggest impact on his online visibility. Rather than trying to learn multiple marketing tactics at once, he became a master of laser-targeted SEO. 3. Laser-Targeted SEO SEO wasn’t just about attracting any traffic but about specifically targeting motivated house sellers actively searching for his services. Through meticulous keyword research, Tyler uncovered the “digital fingerprints” left by his target audience, optimizing his website to appear at … Continued

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis

$40k Profit per Deal | The Power of Inbound Marketing w/ Beau Hollis How SimplySold has achieved a $40,000 per deal business using Carrot. The company is a local, Louisville-based business that uses Carrot’s inbound marketing guidance and resources to gain new clients online. Snapshot: Beau Hollis is the founder of SimplySold in Louisville, Kentucky. He’s been investing in houses for the past 7 years. Currently, the majority of his business involves acquisitions that he does himself. He also has an acquisitions person and a full-time videographer. It’s a low-key, small operation, but it has a high intention, and they go aggressively after deals. “You know, I spend my time and effort and energy to do this business to provide for my family, not only money but years of my life, getting this up and going to have it, work is worth, the journey is not in vain.” From Beau’s Carrot leads, his average profit per deal is nearly $40,000. He’s done $400,000 in assignments in his Carrot site alone in the last six months. Before using Carrot, he had no online presence and no experience in building websites. “I had no world tech experience, and I just didn’t have an online presence. I didn’t want to have to build a website. So Carrot made that really easy for me. Obviously, people cannot find you, people have no clue who you are, they can’t find your business, they don’t know if you’re in business at all, and so if they can’t find you, they can’t do business with you. So you have no lead flow inbound from a website.” At first, his vision was to dominate the outbound marketing space, whether it was cold calling, texting, or other things. However, the lifespan of somebody doing outbound marketing all the time is limited. “I have come from a background of sales, and I understand that you’re gonna do this one thing all the time, whether it’s cold calling or texting or putting out bandit signs, and there’s a lifespan to that.” Outbound versus inbound leads are two things that are drastically different. Outbound leads are when you’re seeking out someone. A lot of work, effort, and energy is going into it before you even think about reaching out to the person. Inbound marketing, or evergreen marketing, is a completely different mindset. You optimize your website with content: videos, blog posts, and testimonials. Inbound offers a whole other world. People are seeking you out. The challenge: Creating the path to the world of inbound marketing This is a business to close deals. Serious real estate agents and investors want to make Evergreen inbound marketing a real avenue, not just a little street but a highway. Evergreen inbound marketing takes a plan and plenty of patience. It takes a lot of video work on YouTube and on-page SEO with keywords and good content for high rankings. “My expectation was that I’m just going to turn it on, get it up and live and then it would just bring in the people just saying, please take my house, that’s why I thought it was at the beginning when I first got, I just got it up and I just had, I just had it out there, I didn’t do any kind of optimization. I did zero, absolutely zero customization to the website.” His website had been just sitting there for a long time. Years. Then Beau had a conversation with Trevor to get the ball rolling. He started implementing on his website and using the tools Carrot provides our members. Keyword tracking, campaign tracking, video postings… and over time and hard … Continued

Carrot vs Angi

Home services is a competitive industry and you need a way to stand out and get in front of potential customers when they need you. That simply doesn’t happen when you’re on Angi with everyone else fighting for leads. Here’s how Carrot is different. Fight for leads with other contracts or pay-per-lead. Interested leads come straight to you, and only you. No paying for leads, ever. Limited profile information unless you pay an annual fee for an upgraded profile. Customize your website with the information, details, content and reviews your customers care about. There’s no content limit here. Angi decides how high up you appear in search results based on their “matching system.” Optimize your website SEO and content and the sky is the limit! Carrot customer sites control 51% of the top 10 organic search positions. Potential customers have to go to Angi then search for a service provider. Potential customers find you directly when searching online. No middle man. Limited insights into how customers find you. Track which keywords you rank for and your position with Carrot’s built-in SEO tools. This tells you exactly what potential customers are looking for. 3 major benefits of a Carrot HVAC lead generation website / 01 Control your online presence: When you work with a site like Angi or Thumbtack, they control what you can put on your profile and when you show up in customer searches. With a website that you own and edit, you’re in control. Put your website on local advertisements, PPC campaigns, business cards and more so customers come directly to you. When a customer has an emergency, they’re not going to Angi, they’re going to Google. You need to be easy to find online. / 02 Reach a larger local audience: Your service area is likely bigger than a single town. Or maybe you specialize in a specific neighborhood. With localized landing pages you can specifically target geographic areas so you show up when customers search for services near them. / 03 Build Your Credibility: Customers want to know that the home service providers they work with are trustworthy. Carrot sites give you several ways (and ample room) to build up your credibility. Add customer reviews and video testimonials, personalize your Our Company page to show your real staff and your contributions to the community, and add star rating badges from multiple reviews sites (Google, Yelp, BBB, etc.). You’re not limited in what information you can include on your site. We have hundreds of authentic Customer Success stories You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results. “I can’t thank you guys enough. From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver” – Eric Stanzyo See More Reviews > “There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.” – Adam New See More Reviews > “Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads” – Karen Reynoso See More Reviews >

SEO for HVAC Companies | Guide for 2024

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Why Organic Search Rankings Matter for HVAC Companies Imagine a homeowner in the middle of a sweltering summer whose air conditioning suddenly fails. What’s their first move? They likely pull out their smartphone and search for “HVAC repair near me.” × × HVAC Websites: Get your HVAC website turning into more leads and clients… Take a Free Demo The companies at the top of the search results will most likely get the call. This underscores the critical importance of high organic search rankings for HVAC contractors. If your HVAC business isn’t showing up on the first page of search results, you’re missing out on potential leads and revenue. Organic search rankings are not just about visibility; they are a powerful driver of business growth. SEO is no longer optional for HVAC companies; it’s a necessity. With thousands of potential customers searching for HVAC services online daily, standing out in the crowded market is crucial. SEO for HVAC ensures your services are prominently displayed when customers search, leading to increased website traffic, leads, and conversion rates. This guide provides actionable strategies for HVAC contractors to enhance their SEO, helping you tap into the vast online marketplace. In this guide, you’ll learn the ins and outs of SEO tailored specifically for HVAC companies. We will cover everything from keyword research and on-page optimization to technical SEO and link-building strategies. By the end of this post, you’ll have a clear roadmap to improve your website’s organic search rankings. Whether new to SEO or looking to refine your strategies, this guide will equip you with the tools and knowledge to increase your online visibility and grow your HVAC business. Does your website check these 9 critical boxes?Use our free HVAC Website Checklist to find out! Table of Contents Understanding the Basics of SEO for HVAC What is SEO? SEO, or Search Engine Optimization, is the process of enhancing your website’s visibility on search engines like Google. For HVAC businesses, SEO is essential because it directly impacts how easily potential customers can find you online. By optimizing your HVAC website for search engines, you increase the chances of appearing at the top of search results when users look for HVAC services. This visibility translates into more traffic, leads, and, ultimately, more business. Effective SEO for HVAC companies means leveraging your digital presence to attract customers who need your services. Key Components of SEO To maximize your HVAC company’s online visibility, it’s crucial to understand the three main components of SEO: on-page, off-page, and technical SEO. By focusing on these key SEO components, HVAC contractors can increase their online visibility, attract more qualified leads, and grow their business. Keyword Research for HVAC Services Identifying Keywords Effective keyword research is the backbone of a successful SEO strategy, especially for HVAC services. The right keywords ensure your content reaches the audience most likely to need your services. Here are some tips on identifying the best keywords for your HVAC business: Tools for Keyword Research Several powerful tools can help HVAC contractors uncover the most effective keywords to target: By utilizing these tools, you can refine your list of keywords to focus on those most relevant to your services and likely to drive traffic to your site. Long-Tail Keywords Long-tail keywords are longer, more specific keyword phrases that visitors are more likely to use when they’re closer to purchasing or booking a service. Here’s why they’re important for HVAC contractors: Incorporating long-tail keywords into your SEO strategy can significantly boost your visibility for specific searches, drawing in more qualified leads ready to engage with your services. On-Page SEO Strategies … Continued

The 100 Best SEO Keywords for HVAC Companies

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In the highly competitive HVAC industry, having a solid online presence is crucial for attracting and converting potential customers. SEO Keywords for HVAC are the cornerstone of an effective digital marketing strategy, allowing HVAC companies to reach the right audience at the right time. With the right keywords, you can significantly improve your search engine rankings, drive more traffic to your website, and ultimately increase your conversion rates. × × HVAC Websites: Get your HVAC website turning into more leads and clients… Take a Free Demo This blog post is designed to help HVAC companies understand the importance of using specific keywords tailored to various customer journey stages. By strategically incorporating these keywords, you can ensure that your content resonates with potential customers, providing the information they need and guiding them toward choosing your services. We will give you the best 100 HVAC keywords and categorize them based on the stages of the customer journey: You’ll learn which keywords to use when customers first identify their needs, compare options, and finally make a decision. Additionally, we’ll cover the significance of long-tail keywords and offer tips for effective keyword implementation to optimize your HVAC business’s online presence. Table of Contents Understanding the Customer Journey Define the Customer Journey: The customer journey is the process that potential customers go through from the moment they realize they need the point where they make a purchase. This journey is typically divided into three key stages: Awareness, Consideration, and Decision. Importance of Tailored Keywords: Different keywords are essential at each customer journey stage to effectively guide potential customers toward your services. Here’s why: By tailoring your keywords to each stage of the customer journey, you can ensure that your content meets the needs of potential customers at every point in their decision-making process. This strategic approach enhances your SEO efforts and increases the likelihood of converting visitors into loyal customers. Awareness Stage Keywords In the Awareness Stage, potential customers are just beginning to identify their needs and are seeking general information to understand and define their problems. They might not yet know the specifics of what they need, but they are starting to look for answers to basic questions and general advice. This is where your content can significantly impact by providing valuable information and establishing your HVAC company as a trusted resource. Keyword Categories: By strategically incorporating these awareness stage HVAC keywords into your content, you can attract potential customers who are just starting their search. Providing them with the information they need at this early stage builds trust and positions your HVAC company as the go-to source for reliable and helpful advice. This approach sets the foundation for guiding them through the subsequent stages of their customer journey. Awareness Stage HVAC Keywords Consideration Stage Keywords In the Consideration Stage, potential customers have clearly identified their needs or problems and are now actively researching and comparing various HVAC solutions. They seek more detailed information about specific services, products, and providers. This is the stage where your content can help them make informed decisions by offering comprehensive insights and comparisons. Keyword Categories: By integrating these consideration stage HVAC keywords into your content, you can effectively capture the interest of potential customers who are comparing their options and seeking detailed information. This approach enhances your visibility in search results and positions your HVAC company as a trusted source of valuable and comprehensive information, ultimately guiding customers closer to making a decision in your favor. Consideration Stage HVAC Keywords Decision Stage Keywords In the Decision Stage, potential customers are ready to make a purchase or schedule a … Continued

We Analyzed the Top-Ranking Carrot Sites: Here’s 7 Things They’re Doing Right

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Struggling to rank your real estate website in competitive markets? You’re not alone. SEO can feel overwhelming. So, instead of sharing opinions on what it takes to rank, we thought we’d let the data speak for itself. We analyzed the top-ranking Carrot sites across 8 markets (6 large, 1 medium, and 1 small) for the most competitive keyword “Sell my house fast [location]” to answer this question: What specific actions are driving their high rankings? Click Here to See the Full Report Note: It should be no secret today that SEO leads produce the highest ROI for investors/agents and even produce higher profits than other deals—check out this post on how Carrot leads convert at a 7x higher rate than others and with 2.5x higher profits! Table of Contents Unlock the Secrets of Top-Ranking Carrot Sites: 7 SEO Tactics to Rank in Your Market A Preface: Time — It’s not what you think Before listing the items for ranking, let’s clear the air first.  Most people think that it takes YEARS to rank.  That’s not necessarily true.  See the image below, and you’ll notice that 45% of the top-ranking sites we analyzed are less than two years old, and 15% are less than one year old. So, the old adage “It takes years” wasn’t true for almost half of the sites we looked at.  So, if your SEO journey is starting, there’s hope,. That means the only reason those new sites are ranking (even in competitive areas like Dallas) is that they implemented these 8 factors.  [NOTE: We’ll list off in order from easiest/fastest to implement to hardest/longest] 1) About Page This is the easiest and quickest thing you can implement today. All of the sites we analyzed had custom About pages. They didn’t use a generic one. You can find a complete guide here to create your own About Page. Here are some quick tips for creating a stellar About Page: The bottom line is to ensure you have location pages for each city/area you buy houses in. 2) Leverage Many Location Pages All the newer sites that are ranking had this in common: They had many location pages.  What are location pages?  A location page is a dedicated website page that targets a specific geographic area, also known as a “city page.” These pages are designed to target users in that particular location. Example of location pages  For example, let’s say that our main URL and home page are “CarrotWillBuyYourHouse.com.” However, we’ll also have a page with a URL Auto Location Tool Carrot has a feature that can automatically create these location pages for you with a button click.  Here’s a quick video on how to activate your location pages in minutes:  3) Video Marketing All the newer ranking sites we analyzed have videos throughout (with the exception of one; however, that one made up for it with lots of organic keywords — more on this later).  What type of videos?  Google is giving more credence to websites with many videos; it’s what their users consume. It might seem daunting, but it can be as easy as pulling out your phone and hitting “record.” At Carrot, we’ve published a Playbook on Video Marketing for investors and agents here.  4) Organic Keywords These analyzed sites had a large number of organic keywords on the website and content. This does not mean you “keyword stuff.” Google will fiercely punish that. See our SEO Basic Guide on On-Page Content. Keywords do one thing: They help the user and Google understand exactly who the website is for and what it does. So, … Continued

$125,000/Month in Deals with Inbound Marketing and the Carrot System – Brian Rockwell Success Story

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Brian started his journey as a coach and a middle-school teacher. Today, he’s a top real estate investor in Dallas, Texas who’s been making well above $100,000 per month from inbound marketing (SEO and PPC) and the Carrot system. × × Launch the highest converting website in real estate in minutes. Try Carrot Today Brian Rockwell with Sell Your House DFW, a Carrot member for about 14 months as of the time he hopped on a call with us, has been crushing the Dallas/Fort Worth market online with his real estate investing/wholesaling business. Here is a recent text message he sent directly to Carrot’s CEO, Trevor Mauch… “6 wholesale deals this month if all goes through. $124k… 4 ppc, 1 organic, 1 Facebook retargeting. 1 has closed the other 5 are under contract with a buyer and the last one waiting on a buyer. Carrot system is still rockin’” – Brian Rockwell Listen in or read his story as an investor, where his leads come from, and what his inbound marketing strategy is that has led to $100k of consistent deals per month. In high school, a friend of Brian’s introduced him to his dad. Brian’s father owned a roofing company and a few other businesses he had founded in a grass-roots sort of way. In a word, he was an entrepreneur. It was the first time Brian remembers being introduced to an entrepreneur of that caliber. Someone who really knew what they were doing understood how to manage money and grow a business. Needless to say, Brian was fascinated. And from that day forward, Brian wanted to be an entrepreneur. As time went on, he became increasingly interested in the real estate investor niché, dreaming of the day that he’d make it big. But, what he didn’t know at the time was that he’d have to wait 12 years until that happened. As Brian graduated from school and joined the sect we all refer to as family life, the importance of supporting his wife and kids rose to the top of his priorities. In an effort to do so, he became a track, football, and baseball coach and taught classes as well. In other words, he became a phenomenal generalist, something he wasn’t particularly passionate about. I mean, of course, that he wasn’t passionate about being a generalist. The coaching and teaching he loved. He was able to inspire students and co-workers daily and encourage them to be the best version of themselves that he could possibly imagine. Brian’s evenings, lunch breaks, and weekends, though, were filled with his dream of becoming a real estate investor and being financially free — something he wanted to do but was unsure of how to do. He would scour real estate investor resources. Particularly, he fell in love with biggerpockets.com. For 5 years, this was his life. He dreamt of being a real estate investor and studied what that could look like in his free time. But most of his time was taken up by teaching, coaching, and family. Eventually, Brian’s wife got a job that was capable of supporting the family, and he was free to pursue his passion. Through a Bigger Pockets forum discussion, he found out about Carrot and went to work creating his website. Listening to the 3LPD training that we offer here at Carrot, Brian learned about the importance of building credibility and personality with your website. So, he took extra time to add a picture of his family on the “about” page. He even added a core values section to his website after researching other businesses’ core values and … Continued

Carrot Website Pricing (Annual)

Launch a website that attracts the most motivated leads Pick the plan that fits you best! Starter $76/month billed annually @ $908/year A high-performing website with everything you need to get online and convert traffic into leads. Most Popular Plus $100/month billed annually @ $1,204/year Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Everything in Starter… + Advanced SEO Tools & Tracking Grow $150/month billed annually @ $1,796/year Save time and money by using marketing automation & SEO data to generate consistent leads. Everything in Plus… + Content Automation Tools Premium Site Designs Have questions for our team? Book a call here. Full Feature Comparison Starter Plus Grow Starter A high-performing website with everything you need to get online and convert traffic into leads. Join Now Plus Most Popular Rank higher in Google with the ability to research, plan, and execute an effective SEO marketing strategy. Join Now Grow Save time and money by using marketing automation & SEO data to generate consistent leads. Join Now $76/month Billed annually @ $908/yr $100/month Billed annually @ $1,204/yr $150/month Billed annually @ $1,796/yr Carrot Websites High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $25/month SEO-Optimized Content Visual Editor Fast and secure managed hosting Lead Manager Lead Source Tracking Integrated Google Maps & Streetview Immediate Email Alerts & Followup Additional Users Advanced SEO Tools & Tracking to Grow Your Traffic Website Traffic Analytics Campaign tracking links 3 included 3 included 3 included Purchase additional campaigns at any time Track SEO Keyword Rankings 3 Keywords 25 Keywords 25 Keywords Purchase additional keywords at any time Keyword Explorer: Perform Keyword Research — SEO Overview Dashboard — On-Page SEO Recommendations — Content Automation Tools Automated Content Library — — AI Rewrite Tool — — Niche Authority Builder — — Auto Location Pages — — Up to 25 Unique Content Scoring & Guidance — — VideoPost — — Transcriptions @ $1.80/minute Stand out from your competition Premium Designs Add any time for $25/month World-Class Support Chat and email support Group onboarding and training calls Carrot strategy guides Carrot Facebook Community Phone Support & 1:1 Strategy Calls Add Premium Support to any plan for $59/month Connect your website with other popular tools Third-Party Integrations Zapier SMS Lead Notifications Add Integrations to any plan for $25/month Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Services Done-For-You PPC Services Pay-Per-Lead Vendors And more! View the Carrot Marketplace → DIY Your Site Setup… Or Let Our Team Help Add to any membership, and leverage our Carrot experts to get your site personalized quickly: Quickstart Want to get your site up and running ASAP? This setup option is for you. $275 one-time setup, per site Quickstart Plus Our team of experts will set up your site and craft custom content. $1,200 one-time setup, per site Answers to Common Questions What happens after I join? First, we’ll ask you about your business so we can personalize your experience. Then, you will create, personalize, and launch your website. Next, pick your traffic plan and use our guides and training to grow your online marketing. You can join the Carrot Community for support, updates, tips… and to celebrate your wins as you generate traffic and leads! Does Carrot “do my SEO” for me? Carrot sites are optimized for SEO—meaning known best practices and tech is already in place! When you create your site, we will ask you some questions and automate the initial on-page setup. Often times this jumpstart helps our customers sites get ranked … Continued