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Real Estate SEO Made Simple: 6 Easy Wins You Can DIY

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SEO has a reputation for being hard to DIY. You’ve got checklists, keywords, content to write, and rankings to track — it can feel like a lot. The good news is, you don’t need to master everything to see results! A few focused actions can dramatically improve your rankings and help you attract more motivated seller leads. A great example is Mark St. Peter’s story, who did his own SEO and ranked #3 in competitive Arizona markets within just 6 months, generating leads daily. Table of Contents Start with Keyword Research Publish Original, Information‑Rich Content Nail the Basics of Technical SEO Build Location‑Targeted Pages Fix Your Image Alt Text Use Internal Links the Right Way Conclusion Key Takeaways Real quick before we dive in – why does SEO even matter?! Because a tired landlord doesn’t flip through a phone book. Someone facing foreclosure isn’t waiting for postcards. Motivated sellers open their phone and type in exactly what’s on their mind: “stop foreclosure timeline in Oregon” or “sell my house fast in Roseburg.” Every one of those searches is a lead raising their hand.  Carrot websites are already built with SEO in mind, giving you a strong foundation out of the box. But if you want to maximize visibility in your market, the tips we’ll cover here will help you go from “just having a site” to actually generating consistent, high-quality leads from search. 1. Start with Keyword Research Keyword research is really just trying to find the exact phrases motivated sellers, buyers, or landlords type when they’re hunting for help (“sell my house fast in Roseburg,” “probate house sale timeline,” “cash offer vs listing fees”). If you publish pages that match those real phrases (and actually answer the intent behind them), Google can put you in front of the right people.  If this is brand new to you, we walk through the process in the Real Estate SEO Bible, where you’ll see examples of the most profitable real estate keywords and how to apply them on your site. Brainstorm your seed keywords.  Start with obvious ones like “sell my house fast,” “cash home buyers,” or “buy houses in .” or you can list 5–10 problems you solve: behind on payments, inherited a house, probate, code violations, divorce, tired landlord, need cash fast, “sell as-is,” These are your starting points. You can also put in a competitor’s domain in Carrot’s Keyword Explorer to see what they’re ranking for.  Find related keywords This is where things get easier. Carrot automatically shows you related keyword ideas, their monthly search volume, and how tough (Difficulty level) it’ll be to rank for them. The low-to-mid difficulty, high-intent phrases are the sweet spot for solo operators. Choose your list of keywords to write on Don’t try to create content on every topic, even if it’s easy to do that with AI tools now. Here’s a simple sniff test that helps you pick winners: • Relevance: Would a person searching for this hire you if they liked what they read? • Difficulty: Are the current results beatable with a stronger, more local, more useful page? • Demand: Enough people search this to be worth an afternoon of writing—even if it’s dozens per month, not thousands. Once you have that,  Decide what to do with them Once you’ve gathered a list of keywords, the next step is deciding what to do with them. A common mistake is treating every keyword the same — cranking out the same type of blog posts for everything, or trying to stuff them all onto your homepage. That’s not how Google works, and it’s … Continued

Customer Review Machine for Real Estate Investors

What you’ll learn: how to consistently ask for, collect, and publish high-impact reviews that build trust, drive conversions, and strengthen your SEO visibility without sounding awkward or pushy.

AI Search 3 Day Challenge

Hurry, sign ups close soon: Ready to Be the Business AI Recommends and Not the One It Skips? Join the 3-Day AI Search Challenge and install the simple system that helps motivated sellers find you first—on Google, ChatGPT, and what’s coming next. DAY 1 Master the On-Page AI Foundations The Problem: Most investors build their websites for old SEO rules and wonder why ChatGPT or Google AI never recommend them. What You’ll Learn: The six key on-page signals AI search engines look for, why structure and trust cues now outweigh backlinks, and how to make your site “AI-friendly” in under an hour. The Solution: By the end of Day 1, your homepage and core pages will be optimized so AI tools recognize your brand as a trusted local authority. “I implemented two of these tweaks and my visibility jumped within weeks.” – Sarah W. >> Reserve Your Spot Now << DAY 2 Build Off-Page Authority That AI Can’t Ignore The Problem: Backlinks built the old way are dead — most investors waste hours chasing low-quality links that do nothing for visibility. What You’ll Learn: The three off-page signals AI cares about, how to find “AI-approved” backlink opportunities with simple prompts, and how to use Google Business, Reddit, and niche forums to strengthen authority. The Solution: By the end of Day 2, you’ll know how to build links and engagement that actually move the needle in AI results — even with zero SEO experience. “After following this, my site started appearing in AI overviews.” – Jared M. >> Reserve Your Spot Now << DAY 3 Activate the AI Social Signal System The Problem: AI search tools don’t just look at your site — they watch how your brand interacts online. Most investors are invisible where AI is listening. What You’ll Learn: The 30-minute-per-week “social engagement plan” that feeds AI the right brand signals, plus prompt packs to automate 80% of your posting and outreach. The Solution: By the end of Day 3, you’ll have a repeatable plan for maintaining consistent visibility with simple, scalable actions that compound authority month after month. “This plan gave me a way to stay visible without spending hours on social.” – Nicole L. >> Reserve Your Spot Now << DAY 4 — VIP EXCLUSIVE Implement the AI Search Strategy Live The Problem: Learning the tactics is one thing — putting them into motion is another. Most investors leave with ideas, but not an optimized site or execution plan. What You’ll Learn: In this private VIP session, you’ll work side-by-side with Carrot’s marketing pros to apply everything from Days 1-3. You’ll see live examples, site teardowns, and get direct feedback on your own content, pages, and AI optimization plan. The Solution: By the end of Day 4, you’ll have a fully optimized “AI-ready” website framework — plus a repeatable growth system you can use every month to stay visible, rank faster, and convert more motivated seller leads. “Getting live feedback from the Carrot team made everything click — my SEO and content plan were dialed in within an hour.” – Alex R. >> Unlock VIP Access Now

What’s New at Carrot? Q3 2025 Updates

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We’re officially in the last quarter of 2025 (how did that happen?). And while Q3 included a good chunk of the summer, we didn’t spend the whole time on vacation! Instead, we were busy releasing new features and improving existing ones. Here’s a recap of some of the highlights from Q3 2025. Key Takeaways Table of Contents New Subscriptions New Features CarrotCRM AI Call Tracking  Performance Improvements LLMs.txt for AI Discoverability Google Maps Load Time Hide or Show Website Elements Based on Screen Size Speed Improvement for Google Analytics Users What’s Coming from Carrot in Q4 2025? More Design Customization Property Analysis & Offer Recommendation AI Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today New Subscriptions If you’ve looked at the Carrot pricing page lately, you might have noticed some changes. We’ve simplified our subscriptions so you get more baked-in features with fewer add-ons.  (If you’re a current Carrot member, don’t worry, your subscription is staying exactly the same. But if you want to change to one of the new plans, connect with our Support team using the live chat.) Our new subscription model follows a traditional “good, better, best” approach, giving you more features as you move up. But we made some critical changes to ensure that you’re successful no matter which Carrot subscription you choose! A few notable changes include: New Features We’re always looking for ways to improve Carrot, and last quarter saw a couple of very exciting feature releases! CarrotCRM AI The first set of CarrotCRM AI features technically came out in late June. But in case you missed the announcement in the haze of summer, it’s worth repeating here. CarrotCRM — a best-in-class CRM for real estate investors, formerly known as InvestorFuse 3.0 — offers a range of AI tools that highlight the most motivated leads, instantly surface critical information, and save investors hours of manual work. Want to see for yourself? All CarrotCRM users can try AI Lead Scoring and AI Summaries for free on five opportunities! Call Tracking  Understanding where your leads come from and which source generates the most deals is critical to smart marketing and budgeting. Why spend a lot of money and time on a lead source that never converts? Dedicated landing pages and forms are good for tracking online leads, but what if a lead calls you, either because they got your phone number from a piece of offline marketing (like direct mail) or because they found your phone number on your website but simply prefer to call than fill out a form? You can ask where they heard about you, but that information isn’t always reliable.  With call tracking, you know without a doubt what piece of marketing drove that call. And now, Carrot members can access call tracking right within their website platform! With just a few clicks, you can get dedicated phone numbers for each of your marketing campaigns, and an insightful dashboard to pinpoint which campaigns are most successful. Performance Improvements Carrot’s top priority is making sure you have the best performance possible. But what exactly does performance mean? It means that Carrot websites are intentionally designed to load fast, be secure, show up when and where people are searching, and convert website visitors into leads. Here are some recent updates that ensure top-notch website performance. LLMs.txt for AI Discoverability We all know that AI search tools are becoming more popular. And built-in AI search results in Google are impacting the SEO landscape. To help Carrot members adjust to these shifts, we’ve now implemented LLMs.txt files on all Carrot … Continued

Carrot Servies webpage

Website Creation Help You can set up your new website yourself in just a few minutes by following our helpful onboarding prompts. But if you want some additional assistance, we have you covered! You can purchase a Quickstart or Quickstart+ setup package during checkout. Or contact customer support via the live chat to add a setup package at any time! If you’re interested in a CSU, connect with our sales team. Quickstart Need a little help personalizing your site and getting everything connected? Quickstart gives you a jump start personalizing your new site. With Quickstart, our website specialists: Quickstart+ Quickstart+ goes beyond basic setup and focuses on additional personalization to your site for your brand and market. With Quickstart+, you can expect: Concierge Set Up Want the ultimate setup experience? Carrot’s Concierge Set Up (CSU) is perfect for customers with defined brands and focuses on making your site truly unique. With Carrot’s CSU, you get: You can’t purchase this service during the checkout process. If you’re interested in CSU, schedule a sales call. Not sure which setup service is right for you? Let’s connect to discuss your needs! Done-For-You SEO Services Overwhelmed by SEO? Not sure where to start or what to optimize first? We can handle it for you! Carrot SEO Services is an agency-style offering that handles your initial SEO setup and ongoing monthly optimizaiton to help you show up in the right places and expand your brand reach. Interested in SEO services? Let’s chat! CarrotCRM Boost Give your CRM a jumpstart with professional setup services. All CarrotCRM accounts come with onboarding and integration support, but CarrotCRM Boost gives you another option if you want more of the setup handled for you. Feature Included Setup CarrotCRM Boost Discovery & Strategy Call Lead Migration Integrations Setup Campaign Setup & Labeling Training Call Channel Setup Only available with the Team plan Campaign Autoresponders Setup Only available with Scale & Team plans Contract Setup A2P 10DLC Assistance Autonomous Lead Manager (ALM) Setup

Carrot Website Pricing

Launch Your Real Estate Lead Gen Website & SEO Tools Pick the plan that fits you best! Looking for a CRM without a website? See Carrot CRM Pricing → Starter $99/mo Just getting started? Get a mix of web, SEO, and content tools to set you up for success! Most Popular Plus $149/mo Expand your reach with additional SEO tools, better analytics, and higher usage limits on key features. Grow $199/mo Turn things up with robust tracking and strong content automation tools. × DIY Your Site Setup… Or Let Our Team Help Create and customize your site yourself, or leverage our experts to personalize your site quickly and with minimal effort. We offer several website setup services. Quickstart $275 one-time setup, per site Feeling a big overwhelmed? We’ll get you started with some site personalization. Quickstart Plus $1,200 one-time setup, per site Zero time to set up your website? Most members choose this option for a quick win and best path to success. Concierge Set Up Contact Sales one-time setup, per site The ultimate setup service! Let Carrot’s website experts bring your brand online with a customized site. Starter Plus Grow Starter Perfect For: Investors just getting online Join Now Plus Most Popular Perfect For: Investors ready to step up their online marketing Join Now Grow Perfect For: Investors with a strong online lead gen plan Join Now $99/mo $149/mo $199/mo CARROT WEBSITES High-converting website 1 Included 1 Included 1 Included Add additional sites at any time for just $29/mo Third-Party Integrations SEO-Optimized Starter Copy Visual Editor Fast and Secure Hosting Domain Overview Tool CarrotCRM CarrotCRM Free is included with all Carrot web subscriptions and gives you access to 1 user, 3 automated outreach sequences, lead emailing & texting compabilities, 5 property reports/mo, email notification about new leads, & basic reporting. Upgrade your CRM after signup for additional users and features! SEO TOOLS & SUCCESS TRACKING Website Traffic Analytics Domain Overview Insights Search Performance Dashboard Campaign Tracking Links 3 included 10 included 100 included Keyword Rank Tracking 3 Keywords 50 Keywords 125 Keywords Keyword Explorer Research Tool — Backlink Analytics — On-Page SEO Recommendations SEO Site Audit — Quarterly Monthly Call Tracking AI Call Insights Available Available Available CONTENT TOOLS AI Rewrite Tool 3 pages Unlimited Unlimited Unique Content Scoring & Guidance Automated Location Pages 3 5 Up to 25 Automated Content Library — — Niche Authority Builder — — VideoPost — — Transcriptions @ $1.80/minute World-Class Support Chat and email support Onboarding tutorials Robust Help Center Carrot Facebook Community Video Calls & 1:1 Strategy Support Add Premium Support to any plan for $69/mo Carrot Marketplace — Managed Services To Do Your Marketing Done-For-You SEO Done-For-You PPC Pay-Per-Lead Vendors And more! View the Carrot Marketplace →

4 Reasons Your Real Estate Website Isn’t Getting You Leads (And How to Fix Them)

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Every day, motivated sellers in your area search online for someone to buy their house. They visit websites, compare options, and choose who to call. But they’re not always calling you. It comes down to three critical factors:  These three factors break down into 4 specific, fixable problems that most real estate investors face. Let’s see what they are and exactly how to fix each issue. KEY TAKEAWAYS Table of Contents Your Website Isn’t Showing Up in Google Your Website Isn’t Built to Convert Visitors Your Website Doesn’t Build Trust Your Website Has Technical Issues What You Should Do Next Lead generation, at its best Attract, convert & close more motivated leads Try Carrot Today 1. Your Website isn’t Set Up to be Found on Top in Search Results When someone in your area needs to sell their house fast, what do they do? They don’t flip through the Yellow Pages or look on social media platforms for a buyer.  They grab their phone and Google something like “sell my house fast Chicago” or “sell my house for cash.” If your website doesn’t show up in those search results, you won’t get this lead.  You can test this yourself — search for the terms you’d want to rank for in your area and see where your website appears. The further down you are, the fewer leads you’re getting.  Some of the common reasons why you’re not ranking on top in Google searches (aka not SEO-friendly) are:  For example, this website says they’ll buy your house in America without mentioning any specific city or region. No one likely searches “sell my house America” unless they’re living overseas and want to sell a U.S. property.  Even then, they’d probably search for their specific state or city, like “sell my house fast in New York” or “sell house quickly in Miami.” How to Fix Your Website’s SEO Issues Update your website content to include these keywords naturally. Your homepage should clearly state “We buy houses for cash in [your city]” instead of vague phrases like “comprehensive real estate solutions.”  For example, let’s look at the top result we get when we search for ‘sell my house fast san antonio’  It’s this one…  Their website’s homepage clearly states “We Buy Houses In San Antonio, TX” right in the main headline and “SELL YOUR HOUSE FAST SAN ANTONIO” and similar terms throughout the page. They’re using the exact words & questions people search for, not fancy business language. To find the right keywords you can use Carrot’s Keyword Explorer. It shows you the exact phrases people type into Google when they need to sell fast, plus how competitive each keyword is in your market. Even if you use the right keywords, technical issues on your website can still impact your SEO. Things like slow page loading, broken links, or pages that don’t work properly on mobile phones will signal to Google not to prioritize your website.  That’s where Carrot’s SEO Site Audit tool can help.  It scans your entire website and identifies technical problems that could be dragging down your search rankings. SEO isn’t a one-time fix. Regularly publish helpful content, monitor your keyword rankings, and keep optimizing based on what’s working in your market. 2. Your Website isn’t Designed for Conversion You might have hundreds of people visiting your website each month, but if they’re leaving without contacting you, you have a conversion problem. Conversion is getting visitors to take the action you want – whether that’s filling out a contact form, calling your phone number, or requesting a cash offer. Here are some … Continued