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EP 179: 100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty

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All everyone is talking about is content and technology to grow your business, but it’s nothing without the ability to effectivly communicate and convert the attention you are generating. – Sam Khorramian Within just a few years, Big Block Realty has grown from a small one-room office to the fastest-growing brokerage in the state of California! By focusing on what the agent needs to successfully sell real estate, Big Block is able to attract some of the best talent in the game. Today, Sam Khorramian breaks down their insanely-effective real estate content and sales funnel strategy for both real estate agents and investors. Ready to stop chasing business and instead learn how to have it chase you? Sam’s here to teach you exactly how. Read the Full Show Notes Below… 100% Commissions and 100% Support for Agents | Welcome to The Netflix of Real Estate w/ Sam Khorramian, CEO of Big Block Realty Hey guys! I am really excited about this week’s podcast. I got to sit down with my good friend Sam Khorramian, one of the founders of Big Block Realty. I first knew Sam from another one of my companies, then I came across his name again while flipping through Inc. Magazine. His company was listed as one of the fastest-growing companies in the US! Not just the fastest-growing brokerage, but #26 on the fastest-growing list of companies! This happened year after year as the success of the brokerage took off.  Big Block was founded in 2012 by Khorramian and Oliver Graf with the desire to build a brokerage that was for the agents. By being so agent-focused, they have been able to grow their team to over 100 agents, doing about 3B in volume.  It is only just recently that Sam and I have gotten to know each other and I am excited and inspired by the work he is doing. The way they are marketing and using content is truly amazing. They are truly adding more value for the agents as the market is beginning to change. Currently, we do some work together through The Closing Table Mastermind Group.  The Convergence of Retail and Wholesale Retail and wholesale have always been very separate. But nowadays, the customer is ultimately just looking for a solution to their problem. They want to sell their house, it doesn’t matter if it’s to an investor or a private buyer. The way the market is going today, the same company should be able to offer multiple solutions for buyers. Investors should be agents and agents should be investors.  Sam and his partners have been able to grow their business so quickly because of the amazing value they are able to offer their clients. Not only does their business serve buyers and sellers, but they also offer investment, marketing, and long term wealth creation services. As more and more tech companies and iBuyers come onto the scene, agents and investors will need to find the best ways to set themselves apart. By adding the additional services, Big Block is able to better present themselves as the authority to monetize the agent’s commission and ensure that their team is seeing as much of the commission as possible.  Making the Shift For Big Block, they look at market shifts as places where they can thrive. They look at where things are now as well as where they think the market will be 5 years for now. No matter what the market is doing, they want to make sure that they are seen as the authority. This will ensure their agents are the ones being … Continued

How to Create Real Estate Content in Under 10 Minutes with Carrot’s VideoPost

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With less than 10 minutes of effort, you’ll have video and real estate content for your blog that will boost your SEO, help you stand out with more credibility, and convert more visitors into leads. × × Featured Resource: Our Free Video Marketing Playbook For Investors And Agents! Download for Free Cool update, the videopost we walk you through within this blog post actually ranks in Google for the phrase we went after. It took a month, but it’s ranked #1 now! Video Transcription What’s up y’all. Trevor here with Carrot Creating content for your real estate website as an agent is easier than you think. Today we show you how to shoot videos without any fancy cameras or lights, or scripts. Many of you guys are not doing what I’m asking you to do and doing video posts. Putting content online is critical for standing out and building expertise, building authority, and our tool called VideoPosts turns your short videos into written content that ranks. In this video, I’m going to actually do one in real-time, show you how I ideate, find the idea, research it, do the video, get it uploaded, and optimize it, all in one. It’s a real video. I’m putting it on my own site. So first thing right here: doing a videopost in real-time. I’m going to go through it really quick. All right. The first thing we’re going to do here is … I’m in Roseburg, Oregon. I have an entrepreneur cowork space called The Loft. I want to rank a video there for people that are looking to find a cowork space. I’m going to go to Google right here. I’m just going to type up phrases that I think someone might want to search if they’re looking for a cowork space. So Roseburg co … We’re at Roseburg cowork … Right there: Roseburg coworking space. Cool. So that’s my title. I’m going to click this and see what’s ranking here. We’ve got this. The Loft Roseburg is there, but I want my personal website rank in there. Okay? I want my personal website rank in there. So I’m going to create a video. I’m going to upload it. I’m going to optimize it for Roseburg coworking space. I know that’s the phrase people like the search. I’m going to scroll down to see if there are any suggested searches at the bottom. That’s a pretty obscure search phrase so there’s not any there. If there were, you can use those search phrases at the bottom. Here’s an example. Let’s say it was North Umpqua river homes … Homes for sale. You can use the suggested searches for ideas right here. These are ideas you can work into the words of your video. One of the keys here, one of the keys right before I start to record this is you need to be saying the types of words in your video that people are going to be searching in Google. So whatever you say is actually going to then get put in the video, which we’re going to yank the words out and put it in writing. The way that you rank well with videoposts is to localize all of your content. I’m going to do it in real-time right here, doing a videopost to rank really high. We’ll show you the real results later for Roseburg coworking space. [VideoPost Script Now Ranking #1 in Google] Hey, this is Trevor Mauch here in Roseburg, Oregon. And I’m actually in The Loft in Downtown Roseburg right now: 950 South East Oak Avenue. … Continued

Ad Copy For Real Estate PPC Campaigns | 8 Tips to Get You More Clicks!

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Before you launch a real estate PPC campaign and even press “Start,” you want to give that campaign the best chance of success. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo When it does launch, you want to collect clicks from motivated sellers or interested buyers, and you want your cost-per-click to stay within budget. Easier said than done, of course. You might think that a campaign will convert like a million bucks, but then you launch it… and it doesn’t. (You’ve been there, right?) How can you possibly know what will convert well and what isn’t before you even launch the campaign? Well, ultimately, you can’t. But you can use a few simple copywriting tricks to increase the chance that your ad is a winner. When it comes to platforms such as Google Ads, it’s just words on a page, no images or video allowed. So let me walk you through 8 ad copy for real estate PPC campaigns tips that will have you lowering your cost-per-click and increasing your conversion rate in no time. But before we dive in, you need to be aware of the different ad platforms’ character limits. Character limits can make crafting ad copy a little difficult, so you’ll need to have an idea before writing. Google Ads: 15 headlines with 30 characters for each headline.4 description lines with 90 characters for each description.Option to pin your headlines and descriptions in specific positions of your ads.Set your display URL path.Set your final URL like a normal expanded text ad. Microsoft (Bing) Ads: Titles 30 characters each, up to three ad titlesAd text 90 characters each, up to two ad descriptionsFinal URL 2048 characters, including prefix (e.g., “www.”), suffix (e.g., “.com”), and tracking templates Facebook Ads: Facebook ad specs for single-image ads are: Text: 90 charactersHeadline: 25 charactersLink Description: 30 characters Limits change a bit for carousel ads: Text: 90 charactersHeadline: 40 charactersDescription: 20 characters 8 Tips To Write High-Converting Ad Copy For Real Estate PPC Campaigns Tip #1: Write 3 Ads And Choose The Best One Writing three ads from the get-go rather than one can help get your creative juices flowing and give you more ideas for connecting with your audience and getting them to convert. I do this for many different ad copy, and I find that the last one I write is usually the best, because you start getting in your flow, and the ideas become more solid as you write them down. Try this: write down three complete ads, headlines, and descriptions, and see which one you like the most. More than likely, one will stand out among the rest. This is a quick way to ensure you’re not running an ad just because it was the first thing that came to mind. Your brain needs to simmer a bit before it comes up with high-converting ad copy. Let me give it a swing to show you what I mean… [Headline] Need to sell your home fast for cash? [Description] Foreclosure? Probate? Divorce? We can help you through your difficult life situation, putting a fair cash amount in your pocket faster than anyone else (within a week). [Headline] Need to sell your house for cash in one week? [Description] Foreclosure? Probate? Divorce? Whatever you’re going through, we’re real estate investors who buy properties fast for cash to benefit sellers like you. [Headline] Sell Your House For Cash in Just One Week (1,257 Properties Purchased) [Description] Foreclosure? Probate? Divorce? Whatever you’re going through, we’re real estate investors who buy properties fast for cash … Continued

EP 159: Building a $1M+ Wholesaling Business | Max Maxwell’s Keys to Success

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“Educate yourself on just one thing and become good at it. Obsess over that one thing.”Max Maxwell Enjoy this Exclusive Episode from Carrot’s 2019 Market Leader Summit Get the Rest of the Recordings Here YouTube star, Real Estate DO-RU, and friend of Carrot, Max Maxwell is back on the podcast to share exactly how he’s built a wildly successful wholesaling business from scratch and what he’s doing to crush his revenue numbers year after year. You’ll get to hear: Max’s RVM and cold calling strategies, but more importantly why he’s shifting away from it and putting more energy into his biggest lead source. What you need to focus on as a one-man-shop, and the keys to growing your team. The #1 tool his team is using that creates more inbound opportunities, more intelligent conversations, and builds trust and credibility with sellers. How to stay consistent with your marketing in order to catch sellers at the perfect time. How to cold call without getting hung up on. And where he’s finding cash buyers… Listen in! EP 159: Building a $1M+ Wholesaling Business w/ Max Maxwell Follow our Guest: Max on YouTube: https://bit.ly/2QJqpSOMaxon Instagram: https://bit.ly/2wC1dEDMax’s Carrot Site: https://www.cashhomestriad.com/ Mentioned in this Episode: EP 127: Cold Calling Their Way to $900k in Profits. How Max Maxwell and Tony Robinson Have Used Carrot and Calls to Their Advantage: https://carrot.com/blog/real-estate-cold-calling-success/ EP 77: Closing 25% of His Leads: How Does Max Maxwell Leverage Online Marketing and Inspirational Storytelling to Close 1 in 4 Leads: https://carrot.com/blog/leverage-online-marketing-for-real-estate/ EP 124: Max Maxwell + Tony Robinson Unplugged: The Struggles, Lessons, Failures, and Keys That Led to a Multi-million Dollar Real Estate Business w/ Trevor Mauch: https://carrot.com/blog/multi-million-dollar-real-estate-business/ EP 143: You Must Go DOWN Before Coming UP: https://carrot.com/blog/down-before-up/ https://www.reirail.com/ We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

How to Create a Google Ads Account for Real Estate

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Are you ready to take the next step in your online real estate marketing? That step is creating a Google Ads account. Real estate investors face several challenges when it comes to generating leads. Traditional methods, such as direct mail and cold calling, can be time-consuming and yield low results. Even with a strong online presence, attracting qualified leads to your website can be tough. This is where Google Ads comes in. According to data, Google Ads can be a highly effective lead source for real estate investors. Without it, investors may struggle to compete in today’s crowded digital landscape. With Google Ads, investors can reach potential sellers and buyers actively searching for real estate solutions, resulting in a higher likelihood of conversion. Furthermore, without a strong online advertising strategy, investors may miss out on valuable leads. The data shows that 97% of consumers search for businesses online before making a decision. If real estate investors are not visible in these search results, they may be losing out on potential leads to their competitors. In addition to missing out on potential leads, not having a strong online presence can damage an investor’s credibility. With 78% of consumers saying they research a business before engaging with them, it’s crucial for investors to have a professional and user-friendly website. By using Google Ads to drive traffic to their website, investors can showcase their credibility and expertise to potential leads. Overall, real estate investors who neglect to utilize Google Ads may miss out on valuable leads, damaging their credibility and struggling to compete in today’s digital landscape. In preparation for creating a Google Ads account, there are a few important steps. While setting up the account itself is relatively straightforward, running effective Google Ads campaigns requires some groundwork. Before You Create a Google Ads Account First and foremost, ensuring that your website is relevant, user-friendly, and adds credibility is crucial. Your Google Ads account will drive traffic to your site, but once visitors arrive, it’s up to you to convince them to take action. To do so, you’ll need landing pages designed to motivate and engage visitors. Your advertising efforts will likely be wasted if your landing pages are disorganized, lack relevant information, or are otherwise not conducive to conversions. For guidance on creating effective landing pages that maximize the return on your PPC campaigns, we recommend checking out our land page best practices. Before Starting a Google Ads Account, You Need to Consider 1. Planning. You need to have your real estate website dialed in with some personalization and credibility. Your Google Ads account (formerly known as AdWords) can help you to bring qualified visitors to your real estate website. Once they’ve made it to your website, it’s YOUR duty to convince them to convert. To make this happen, you must create pages that will compel your visitors to take action. If your pages are cluttered or lack relevant, credible information, you will have a leaky bucket and will likely be wasting money. Take the time to focus on customizing your website a bit, especially your “Testimonials” and “Our Company” pages. Check why these two pages are so important. Also, be sure your real estate website is mobile-optimized. All Carrot websites are mobile-friendly. Therefore you’re maximizing the potential of your Google ads account. 2. Commitment. You must be willing to build Google Ads into your long-term financial and time plan. It’s practically impossible to see the full potential of your Google Ads account from the start. It’s essential to recognize that PPC is not a short-term venture. Establishing a strong structure, expanding … Continued

🔥 Fast Fonts, Optimizing YouTube & Better Billing Updates!

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Websites speed contributes to your rankings and a faster site can convert more visitors into leads. In the spirit of our Carrot core value of consistent improvement and innovation, we’re excited to share some improvements we have been making to all Carrot member sites! We continue to take your website’s performance very seriously and invest in optimization. Here’s a bit of what is new lately… Optimized Web Fonts, No Compromises What’s new? Fewer Downloads Less Javascript Fewer Domain Lookups Improved Readability Carrot sites have beautiful custom fonts available to help differentiate your site and look great. Previously served from Google Fonts, we’ve now simplified the font loading process and moved font files to the Carrot CDN (Content Deliver Network) – reducing lookups, and optimizing delivery. We’ve also audited all Carrot site themes and improved font weight selection to ensure your sites have great readability across more devices and rely on fewer different weights to load 🎉 Result: An average of about 2 points increase in PageSpeed score, but more importantly, a visible speed improvement in your browser for when the site looks loaded. Bonus: If speed is your only goal… there is now an option to forgo web fonts all together and just use the default browser fonts. Embed YouTube Videos w/ No Slow Down! What’s new? Better looking YouTube Embeds Faster page loads with YouTube Videos No performance hits for adding multiple videos Video is a great interactive way build credibility. Whether it is an informational video on your home page, or a series of testimonial videos. Unfortunately… loading up a YouTube video can take a lot of resources, and performance (especially on mobile devices) is worse the more videos you add to a webpage. We’ve solved this issue by implementing deferred loading of video embeds! Now, rather than loading all YouTube embed assets, scripts, etc. for every video on your page immediately, your Carrot site automatically shows a preview placeholder for videos until the visitor clicks the play button. Once the play button is hit, the YouTube embed is loaded and starts playing! 🎉 Result: We have seen dramatic load time reduction, for a page with single video this can improve PageSpeed scores by 15+ points (out of 100). Adding multiple videos, this can show an improvement of multiple seconds on your page load and as much as 25 PageSpeed score points! More Responsive Billing Feedback We also want to take a moment to share some more behind the scenes updates – we’re hard at work improving the visibility of your billing status for your Carrot membership. You will now get real-time updates in your account about the status of your credit card expiration or missed payments. We are also rolling out new systems to ensure that billing related communication comes your way more reliable, should there ever be a problem with your card. You’ll now also be prompted immediately upon sign-in if your billing has lapsed past the 10-14 days when your account will go temporarily inactive. That way you will have the quickest path to keeping your account current and your Carrot sites live! How to activate these new updates? You don’t! We’re already on it for you – that’s the beauty of Carrot 😄 Nothing to install, nothing to update 😎 We’re on it! Let us know what you think! Check out your own sites, and reach out to Carrot support if you have any questions – we love hearing from you!

Introduction to Pay-Per-Click Advertising for Real Estate: A Beginner’s Guide

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In 2018, PPC was the second highest lead generation medium for our members. Trying to rank on page one of Google can be a daunting task for some. It takes time and resources to invest in a full, all-out SEO strategy. Even then it could take months to notice. What can you do in the meantime? Well, many of our members make use of both PPC and SEO — using the former to generate short-term traffic and the latter to generate longterm traffic. In this intro to PPC for Real Estate, we run down what you need to understand if you’re considering this route. Including: What is PPC for Real Estate? How does PPC work? What are the benefits of using PPC advertising for Real Estate? Who should use PPC? How to get started with PPC? Introduction To PPC For Real Estate What Is PPC For Real Estate? (Image Source) PPC is a broad term used for various cost-per-click platforms real estate professionals use to get in front of their target audience. These include Google Ads (AdWords), Bing Ads, Facebook Ads, and numerous retargeting options. Overall, PPC is a digital marketing strategy in which you advertise within a search engine’s sponsored results by bidding for the keywords, ad sets, and/or retargeting list connected to your real estate niche. Pay-per-click is exactly that… you pay each time your ad is clicked. Although, there are times you can be charged for impressions (number of times your ads are shown). Google Ads (Adwords) still reigns as PPC king for generating motivated seller leads. Facebook ads can also be an effective way to generate motivated sellers as well as buyer leads. Facebook cost-per-click is also considered a lesser amount compared to AdWords. It’s important that you understand where your leads are coming from and the value of your cost per lead to fully understand which platform works best for you. How Does PPC Work? Starting with the basics. When a motivated seller types a search query into Google, the search engines provide two sets of results: pay-per-click ads (sponsored) and organic results. As seen in the picture below, the first three results on top are sponsored ads (indicated by the green square around the word “Ad”). The other results below the ads are organic results. More than likely, the organic website results have climbed the rankings by executing a solid SEO strategy. With PPC, when the searcher clicks on one of the ads, you (the advertiser) is charged for that click. The price of that click will vary per the competition for that specific keyword as well as your target location(s). You can use specific tools to find keyword traffic estimates as well as the competition and cost-per-click estimates. Tools such as: Google Ads Keyword Planner Ubersuggest SEMRush (free or paid) What Are The Benefits Of Real Estate PPC? (Image Source) Advertising with PPC ads can have many benefits. Here are some of the top reasons you should consider using PPC as part of your online marketing strategy. 1. You Have the Opportunity to Control Your Position on Page One of the Search Results PPC advertising allows you to gain the most valuable ad space on whichever PPC platform you choose to use. If that’s Google, then you have the ability to get on top of the first-page search results without having to dedicate the time and resources for SEO. Claiming ad space where most eyes will see them will increase your odds of getting solid lead generation and return on your investment. 2. Place Your Ads in Front of YOUR Audience This is … Continued

How To Track Your Real Estate SEO Performance And Improve Your Strategy

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You want to generate more organic leads but you don’t know how to track your real estate SEO performance. That’s common. You want to pull more traffic to your website (with less money) and you want to convert that traffic into cash for your real estate agent or investing business. That’s good — you’ve chosen the right strategy: SEO. Since people who find your website all on their own are usually more motivated than those who see your ad on Facebook, SEO doesn’t just drive traffic but works to improve the conversion rate of your website. And with high-quality traffic and leads comes less time spent dealing with tire-kickers who’ll never convert, regardless of how hard you try. In other words, SEO benefits your business in a multitude of ways. Less time spent on the wrong leads, more time spent on the right leads, more website traffic, higher conversion rate, consistent lead generation, and even financial predictability. But there’s a problem… How do you know if your SEO strategy is working? How do you know that you’re SEO performance heading in the right direction? After all, SEO can take months or years to start having a tangible impact on your business, so how do you know you’re not just wasting your time? Here are 4 mission-critical SEO metrics to keep an eye on while you’re climbing your way through the rankings. 4 Mission-Critical Real Estate SEO Performance Metrics You Need to Be Using 1. Rankings This metric might be obvious to you… If you’re going to drive passive traffic to your website and you’re going to convert more leads without running more paid ads, you must get to the first page of Google. But that can take months, years even. How do you know you’re making progress? The simplest way to check is to open an incognito web browser window and type in the search phrase that you’re trying to rank for. Then click through Google’s results and see if you can find your website. Problem is, that’s time-consuming, especially once you’re trying to rank for 10 or 20 different keyword phrases. At that point, you don’t want to manually check all those rankings. This is why, at Carrot, we created our Keyword Ranking Tracker tool for our Content Pro and Advanced Marketer members. This tool tracks your rankings for specific keyword phrases in near real time. You can use it to quickly determine where your website is at for multiple keyword phrases you’re targeting. Every page in Google typically has 10 results, so 1-10 means you’re on the first page, 11-20 is second page, and so on. 2. Domain Authority Another way to determine whether you’re making progress in the eyes of Google is to check your website’s domain authority. What is domain authority? It might sound complicated, but it’s actually pretty simple when you get down to it. Domain authority is the overall authority that search engines (Google, mostly) attributes to your domain. More authority is better and means that your website has a higher chance of ranking in results. Conversely, a low authority means that Google is unsure of whether you’re trustworthy or not (yet) and it’ll be more difficult for your website to get on the first page of Google’s results. But the more content you create, the more opportunities you’ll have to rank in search engines (each page or blog post has a chance to rank). This is why we include monthly expert-written content as a part of our (Carrot’s) Content Pro and Advanced Marketer Plans. Plus, the longer your website exists… (Image Source) …and the … Continued

7 Habits of a Highly Successful Real Estate Investor

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We’ve assisted thousands of real estate investors generate millions of leads online. × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo But we haven’t just helped our members with their online marketing strategies but joined them in their success. For years, we’ve put ourselves in the environment of high-performing real estate professionals — interviewing them (check out our podcast), going to their conferences, becoming real estate investors ourselves, and even hosting masterminds of our own (check out CarrotCamp). Throughout our time talking with high-performing real estate investors, we’ve noticed some trends in how they run their businesses, think, and even start their mornings. Knowing those similarities, anyone can work backward to build habits leading to a successful real estate investing business. But before we dive into the seven habits of highly successful investors, we want to first talk about the mind. That is the one mindset difference between top performers and everyone else. Or, you can skip down to the seven habits. Now we know claiming that one solitary mindset shift is what makes the difference between those who succeed in real estate and those who don’t is an ambitious claim. Could there only be one difference between the people who win and those who lose? Probably not. After all, there are a lot of factors that determine whether a real estate business succeeds: Many other unforeseeable events can derail your business or turn it into a thriving money-maker. When it comes down to it – if we’re being honest – a large part of building a successful business is cold, hard luck. Did you start at the right time? Did you launch your business in the right market? Did you have someone willing to teach you? But that’s not what you came to hear. You came to find out how to ensure that your business will succeed despite the unpredictable and often frightening events that can destroy a growing business. You don’t want to know what you ​can’t control but what you ​can control. However, you can’t understand what differentiates those who succeed and those who don’t unless you first accept that you can’t control much of what goes into building a business. But here’s the dead-simple thing you can control – and if you learn to, it practically guarantees your success, despite being lucky or unlucky. Your mind. Clichés aside, how you think won’t only ​impact whether you succeed; it will completely make that decision. Of course, telling you to think differently than you do now is about as helpful as telling you to buy a new car without describing the brand or make of the vehicle. The only mindset difference between top performers and everyone else is the belief that you will succeed before you even start. The business can’t be an experiment, and it can’t be a we’ll-see-if-it-works undertaking. You might not know when or how it will become successful, but you must have 100% confidence that it will. That’s what differentiates someone who builds a successful business from someone who doesn’t. Despite uncontrollable circumstances, someone with an if-then mindset will quit when things get hard. ​Maybe it’s not possible, after all, they’ll think to themselves. Someone who fully believes the business will succeed before starting is far more likely to push through all the difficulties of growing a new business. In other words, believe that you’ll succeed, and you will. Believe anything less, and you’ll fail. It is that simple. Of course, you know what ​isn’t that simple? Believing with your whole being that you’re going to … Continued