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EP 145: What 5 Days Without Power or Running Water Taught Me This Past Week… (Snowpocalypse 2019)

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What do you need to do to force yourself to slow down and get out of the busyness that you create? Trevor Mauch, CEO of Carrot What made you decide to become an entrepreneur? Why do you show up to work every single day? What makes it all worth it? For me, it took a week off work, 5 days without power, and a couple of powerful conversations with my mentor to see what I was missing out on… Listen to the CarrotCast Podcast: The Mindset of Money Conversation 1:05 – Masterminds & Disneyland – What I’ve been up to! 6:47 – Fixing the struggle to fill every moment with your cell phones and not being present in the moment by reliving memories with your family, 8:38 – Busy-ness is usually something we create ourselves. This week made me realize I need to force myself to slow down. 9:47 – Take a hard look at WHY you became an entrepreneur and why you put it in the hours. 10:16 – What it actually means to 10x your business and how people wrongly interpret it. 11:42 – My mentor’s challenge to me: Think about the long game, find your WHY, and find the right people in your life to unlock you. 15:24 – My WHY and the impact I’ve been able to make on the town that I grew up in. 22:53 – The most exclusive mastermind for high achieving real estate investors… CarrotCamp.com RESOURCES FOR YOU Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES EP 103: Forgot To Have Fun? Lost Touch With Your Passions? This 7 Minutes Can Change It All For You: CarrotCast EP 101: I Hung Out With 6 People Each Worth $300M+ This Month… 6 KEY Lessons I Learned: CarrotCast EP 36: What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

On-Page SEO for Real Estate: 16 Steps for Optimized Websites

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The real estate market thrives on movement, and in today’s digital age, that movement starts with a click. Gone are the days of relying solely on yard signs and classified ads. For real estate professionals in 2024, a strong online presence is no longer a luxury; it’s a necessity. × × Real Estate SEO Bible: The Ultimate SEO Keywords Guide Download Now Here’s the reality: over 93% of homebuyers utilize online resources while searching for a perfect property. But the online world isn’t just for buyers. Motivated sellers, eager to sell fast and streamline the process, are also turning to the web in ever-increasing numbers. This digital landscape presents a golden opportunity for real estate investors and agents: a platform to connect with motivated sellers looking for a trustworthy investor and eager homebuyers ready to move with the right agent. However, with countless real estate investors and agents for online attention, simply having a website isn’t enough. To truly stand out and capture valuable leads, you need a strategic approach to search engine optimization (SEO). This blog post dives into the 16 best practices for on-page SEO specifically tailored for the real estate market in 2024. By implementing these actionable strategies, you can ensure your website surfaces at the top of search results, attracting potential buyers and motivated sellers, ultimately propelling your real estate business forward in the ever-evolving digital landscape. You know how powerful SEO can be for your real estate business. With over 15 million users on our Carrot member’s websites and over 45,000 leads per month right now (as of the update of this post), there is a huge hunk from SEO. Table of Contents On-page SEO for Real Estate: 16 Steps for Optimized Websites Understanding the Importance of On-Page SEO for Real Estate Imagine a beautifully staged property with a “For Sale” sign hidden behind a giant, opaque billboard. That’s essentially what a real estate website without strong on-page SEO is like. Potential buyers and sellers can’t see it, can’t find it, and can’t connect with the valuable resource you offer. On-page SEO is the art and science of optimizing the elements within your website to improve its ranking in search engine results. In the competitive world of real estate, ranking higher means more visibility. More visibility translates into more qualified leads, client conversions, and a thriving real estate business. Here’s a breakdown of the magic on-page SEO works for real estate professionals: By investing in on-page SEO, you’re essentially investing in the foundation of your online presence. It’s the key to unlocking the full potential of your website, transforming it from a hidden gem to a lead-generating powerhouse in the ever-competitive world of real estate. Keyword Research: Unlocking the Language of Your Audience in Real Estate In the dynamic world of SEO, understanding user intent is the Rosetta Stone to crafting a website that resonates with your target audience. This is especially true in the real estate market, where homebuyers and motivated sellers navigate the online landscape with distinct goals. Moving Beyond Search Volume: Traditionally, SEO focused on keyword volume – finding the most commonly searched terms. However, modern SEO delves deeper, prioritizing keywords that reflect user intent. This means understanding the “why” behind user searches and what potential buyers and sellers are truly looking for when they type their queries into search engines. Homebuyer Focus: A Journey of Discovery For homebuyers, the search journey often involves a mix of informational and transactional keywords: By targeting both informational and transactional keywords, your website caters to buyers throughout their search journey, establishing you as a valuable resource … Continued

EP 144: The Mindset of Money – How the Wealthy Become Wealthy

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I don’t use money as a way to gauge my self worth, but as a tool. Trevor Mauch, CEO of Carrot I wasn’t always wealthy… I didn’t come from money, I never had an upper hand in life, and I’m not even that great at managing my own money. But thankfully I had a few people in my life who took their time to show me how to view money in a completely different way, recognize the opportunity that is available to everyone, and create abundantly, lasting wealth that brings real freedom & flexibility and allows me to make a massive impact. And today, I’m going to break it all down for you. Get ready to take notes and follow me on IG @trevor.mauch to get my wealthy “cheat sheet” and other golden nuggets from this episode. Listen to the CarrotCast Podcast: The Mindset of Money Conversation 4:13 – Whether good or bad, our worldview of money is shaped at an early age. Hear Trevor’s backstory of growing up without much money, but having parents who built their own businesses and shaped his mindset around money. 10:15 – My journey from making $16k/year to $200k in my late twenties to Carrot bringing in just under $6 Million in revenue. 13:59 – Wealthy people don’t gauge their worth by how much money they make. After $60-70k/year, income has diminishing returns. 16:19 – Wealthy people realize the opportunity to create income is abundant – Scarce vs abundance mindset. 17:24 – Breaking down misconceptions around money and happiness. If you don’t first find purpose in your work, the money will never make you happy. 19:05 – Chuck’s Texaco – How one mechanic found happiness and purpose in his work, and never wants to retire. 21:48 – Wealthy people create income from assets vs creating income from a job. 22:43 – How Trevor entered real estate at age 21, by buying his first rental property with only $600. 26:12 – Wealthy people invest and give, while others save and spend. Check out The Latte Factor! 28:51 – Wealthy buy only what they can afford in cash. Others take loans and debt on consumer goods. Create wealth-building habits that map to your goals. 30:41 – Wealthy people use credit cards the RIGHT way – to grow wealth and help manage finances. 31:55 – Wealthy people’s expenses stay well below their income threshold, instead of rising. 33:09 – Wealthy people buy back their time in the early stages, instead of buying more stuff. 35:33 – Finding Happiness in a 535 square foot apartment. 38:19 – Wealthy people focus on adding income, not cutting expenses. 39:54 – Wealthy people become wealthy by adding value to others, not by taking money. 43:20 – Working for free…People pay what your services are worth to them. Understand your immense value, have the confidence to tackle your insecurities, and start charging what you’re worth. 48:17 – “The best things I ever spent money on were experiences.” 51:05 – “You are rich right now” Money aside, what do you have in your life that makes you rich? Share with us on Instagram, what makes you #richrightnow 59:50 – Create positive, situational affirmations around flawed money mindsets. Follow Trevor on Instagram to get the True Wealth Cheat Sheet!   RESOURCES FOR YOU Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES EP 103: Forgot To Have Fun? Lost Touch With Your Passions? This 7 Minutes Can Change It All For You: CarrotCast EP 101: I Hung Out With 6 People Each Worth $300M+ This Month… 6 KEY Lessons I Learned: CarrotCast EP … Continued

How to Grow Your Real Estate Business in 2019

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Even though the housing market has been thriving for the last several years, 2019 is going to be a different story… What’s happening? Well, last year’s high home prices, low mortgage rates, and significant home price growth tilted the market in favor of sellers and investors. More than likely, that helped you close a lot of great deals for a pretty good profit, but now the “thriving” market is shifting. No one is expecting a housing crisis. but make no mistake, this downturn is going to shake up the market. Here’s what you should expect: a limited inventory means there’ll be more competition for leads. Higher mortgage rates mean more priced-out buyers and a harder time generating leads. And a mild decline of home sales means closing deals might take more incentives. In other words, whatever strategies worked for you in 2018 might not be as effective in 2019. Success in the new market is going to require more creativity. You’ll need to be comfortable evolving with the market, or you’ll risk the market leaving you behind. But don’t be too intimidated. Even though the market is going to be tougher than last year, it’s still healthy. If anything, this is a chance for you to show what you’re made of. It’s an opportunity to break above the competition instead of getting discouraged or sticking to business as usual. But that’s going to take some preparation… How to Grow Your Real Estate Business: Understanding The 2019 Market Realtor.com’s 2019 housing forecast reports that this will be a tough year for buyers and sellers. Buyers are facing increasing mortgage rates and pricier monthly payments (about 8% more expensive). This will keep quite a few would-be first-time homebuyers out of the market. (Image Source) Sellers and investors don’t have it much easier. There’s going to be a lot more competition out there, and you probably won’t be able to close deals as easily. Selling is going to take longer and it might even require some incentives like price cuts. Bidding wars are also pretty unlikely since inventory will be limited. Remember, the market is still healthy, it’s just a bit tougher than it used to be. If you price competitively, use incentives, and get creative when it comes to generating leads, you can still thrive. Your Mindset Should Evolve With The Market The market is changing, so your mindset should too. After all, this isn’t 2018 anymore, so it’s time to throw out last year’s strategies and get ready to find new ones. If you don’t change your strategy to account for the changing market, you might miss out on some great opportunities to grow your real estate business in 2019. So, let’s talk about where you should focus your energy. There’s some evidence to support that marketing harder during downturns can give you a competitive edge. A study by McGraw Hill’s Research Laboratory of Advertising found that business people who put more money and time into marketing during downturns did better than those who buried their heads in the sand. By the time the economy recovered, they hit the ground running and flew even further past the competition. You should also pay attention to your testimonials. Your clients have a lot of money on the line, so boosting your credibility profile is a must. Don’t just tell everyone how good you are – show them with case studies, career highlights, or glowing testimonials. It’s a worthy use of your time and it could give you a leg up on the competition. It’s also crucial to get creative with closing deals. Since … Continued

EP 143: You Must Go DOWN Before Coming UP

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What fears do you need to conquer in order to become the absolute best version of yourself? Trevor Mauch, CEO of Carrot I thought I had it all figured out. I was making over 100k a year as my own boss. But I wasn’t happy… I wasn’t who I wanted to become – the best version of myself. I was Insecure. I was afraid of failing. There had to be something more and I was going to do whatever it took to take the leap of faith, even if it meant walking away from everything I’d built. It was time to chase my vision. It was time to take a risk, conquer my fears, my insecurities, and forget about what other people think. It was time to go down, so I could go up. Listen to the CarrotCast Podcast: The Conversation 2:18 – I was miserable… It was 2010 and I’d hit a financial low of making just 16k a year. Something had to change. I knew there was more. More purpose, more happiness, more purpose. I had to transform. 4:48 – Why risks and sacrifices, and ultimately facing your fears must come before success: A tree, a seed, and a bird. 6:57 – 15-20 years the tree is fully grown, producing fruit. What happens when a baby bird learns how to fly? He has to stand on the edge of the nest first. 10:03 – I finally had a breakthrough and netted 15k in one day! At the time I thought I had it all figured out. But I wasn’t happy. I wasn’t where I wanted to be. I had to take a leap of faith and figure out how to make money while being happy, having purpose, and adding value. 12:15 – I’m someone who doesn’t ask for help. I tried to leave it all up to myself and do it alone. I had to get over that. I had to shed my shell, get transparent, and get over my insecurities. 15:04 – “I’ve got a plan” Why any time someone criticizes you for following your own dreams, they’re speaking to their own insecurities or inabilities. 19:35 – Ego was one of my biggest obstacles. I had to conquer that too. 20:56 – I want to give you permission to take a step back, to forget what other people might think, and take a step down, so you can grow up. Let me walk you through writing down your “shells” aka what’s holding you back. What do you need to conquer? 23:39 – Now write down your vision – the seed, water, and the tree. Does it get you insanely excited? Does it give you the energy you need to become your best self? 24:55 – Find your purpose.   RESOURCES FOR YOU Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES EP 103: Forgot To Have Fun? Lost Touch With Your Passions? This 7 Minutes Can Change It All For You: CarrotCast EP 101: I Hung Out With 6 People Each Worth $300M+ This Month… 6 KEY Lessons I Learned: CarrotCast EP 36: What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 142: He’s Flipped 4,000 Pieces of Land… Why It’s An Amazing Time To Start w/ Jack Bosch

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It’s crucial to say what you do and do what you say… your personal reputation is too important. Jack Bosch Jack Bosch is the expert when it comes to land. In 17 years of flipping land, he has successfully flipped over 4,000 lots, and plans to flip about 15 deals PER MONTH this year! 2019 has been his best year ever and he’s going to share why now is an amazing time to start and how you can break into the market with a few tips and tricks. Learn how to create cash flow that provides generational wealth and get the knowledge, capability, confidence, and courage to succeed. Listen to the CarrotCast Podcast: The Conversation 4:03 – Jack’s background in Real Estate – His main game is land flipping, but his team also deals in multi-family and other markets. 8:46 – Creating cash: Using the wheel of wealth to reduce expenses and invest it into assets. 23:21 – The 3 types of land Jack goes after and exactly how to find land buyers and sellers that turn into the best deals. 27:46 – Jack Bosch’s top tips on how to start buying and selling land. 35:30 – Breaking down the math behind Jack’s investments. How much revenue are his deals generating? 42:30 – Jack’s marketing mix for finding buyers and sellers. How direct mail and online are working together. 47:27 – Top resources for where to find buyers for land. Carrot.com with PPC and, LandWatch, Lands of America, LandFlip, Facebook Marketplace, Craigslist, RedFin, and Zillow. Start with free resources and amplify them with paid marketing. RESOURCES FOR YOU Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES EP 57: You Can Achieve Financial Freedom and Build True Wealth w/ Jack Bosch: CarrotCast EP 47: Flipping Vacant Land: How Gary Horton Pivoted His Wholesaling Business In A Tough Market To Be On Track To Flip 100 Pieces Of Bare Land In 2017: CarrotCast EP 36: What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast We want to hear your thoughts on the podcast! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 140: From No Leads to $50k in Deals – What I Almost Missed Out On by Leaving Carrot

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Listen to the CarrotCast Podcast and Subscribe Below! Focus on progress, not perfection. Trevor Mauch, CEO of Carrot Meet Troy. Troy is a 10-year real estate investor, so he kind of knows his stuff. One day while driving to work, Troy thought “I’m not getting any leads through my Carrot website, I think I’m just going to cancel.” But Troy’s not a quitter, so he decided “Ya know what, I actually like making money. Maybe I’ll give it another shot.” So Troy started ramping up his marketing through PPC and got some help from the Carrot folks. It turns out his work paid off… Troy made over $50k last month by closing 4 deals he got through his site. Now Troy is getting results. Now Troy is ramping up his business. Now Troy is happy! Here’s how he did it… The Conversation 2:29 – Troy’s started out 10 years ago as a real estate investor and house flipper in Milwaukee, Wisconsin. Right now, he’s averaging about 8-10k per PPC deal and closing roughly every 1 in 5-10 leads. Get in touch with the PPC experts he used HERE. 8:41 – What one thing is costing you the most money? Lack of follow-up with your leads. Consistent follow up is key to closing your deals. Sometimes we think we’re bugging people by calling, texting, and emailing him. Without his persistence through 8-10 phone calls, Troy would’ve missed out on $30k from someone who wanted to sell their house. 13:12 – How he plans to ramp up his marketing this next year. Doubling down in online, optimizing his website, and committing to larger direct mail campaigns. 17:32 – How much can you afford to spend per deal? Figure out your max cost per lead and max cost per deal by watching this video: https://carrot.com/blog/max-cost-per-lead/ 18:16 – When something is not working, make a mindset shift and ask yourself “Have I truly given this a real chance?” Troy knew his time could be better spent on getting deals done so instead of going the DIY route with his website and marketing, he outsourced it and hired experts, and switched to Carrot’s advanced marketer plan. 21:15 -Suggestions for success from a Carrot customer. Commit to finding a way to drive traffic to your website. There’s a reason why we repeat ourselves at Carrot… the model works! Implement and educate, implement and educate. RESOURCES FOR YOU Connect with Troy  Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES The Secret To True Happiness For Ambitious Entrepreneurs w/ Seth Buechley: CarrotCast My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 139: What it Takes to Build a Multi-Million Dollar Company – A Conversation Between CEOs Seth Buechley and Trevor Mauch

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Listen to the CarrotCast Podcast and Subscribe Below! Prosperity comes from purpose. Knowing why you’re doing what you’re doing will give you the strength to endure. Trevor Mauch, CEO of Carrot I invited my mentor and close friend Seth Buechley out to my house this past weekend to talk about what we’re learning on our journeys as entrepreneurs, some of the growing pains with scaling Carrot (#599 on the Inc 500/5000 & Oregon’s fastest growing software company) and what we’re doing in order to lead our teams well and continue building valuable businesses. Seth has sold multiple companies worth hundreds of millions of dollars, is the CEO of Cathedral Consulting, and the host of the Business Done Right podcast. Listen to the CarrotCast Podcast The Conversation Between Seth Buechley and Trevor Mauch 3:36 – Once you have a vision for your future, your dreams will begin to materialize quicker. Think long term for your family and your business – create a life list! Where do you want to wake up in 5, 10, 25, 50 years? The life I was living as a serial-entrepreneur and freelancer actually wasn’t the life I wanted. 7:27 – If you’re like most entrepreneurs, you tend to “cycle” every 3-5 years or so and get bored or distracted by the next big thing. We need to practice patience and persistence and focus on what resources that we have right in front of us in order to be successful. Become an expert in one thing before branching out and focus on niching down in your industry. 15:59 – Make yourself “less relevant”. Being a great leader sometimes means taking a step back and empowering your team to step in. Learn how Trevor has created systems and processes that have allowed him to gain more freedom and flexibility, while still being the voice of the brand. 23:31 – Leaders must make tough decisions. When we avoid them, we put the successes of our business, our team, and ourselves at risk. Hear why turnover is a sign of a healthy culture… to a certain point. 28:17 – What’s the difference between transactional leadership and transformational leadership? Transactional leadership worked for Trevor until Carrot hit around the $1 million revenue mark. It’s reacting and delegating. It’s creating basic processes for how to complete tasks. Transformational leadership is empowering and unleashing your team, ultimately freeing you up from small tasks. It’s done by asking “What’s the outcome we’re looking for? and What’s the way we measure success? And “What’s blocking you?” Write down where they’re blocked and invest in the time to train them on decision making – design a process that guides them through the right questions to ask. 46:20 – I used to say I wasn’t a morning person. A habit tracker is the key tool that helped me change that…. and I’ve never even been good at habits! 52:34 – Accountability is misconstrued. You can create it for yourself through social pressure, measurements, and honesty. Habits that get you thinking about things differently.   ADDITIONAL CARROTCAST EPISODES The Secret To True Happiness For Ambitious Entrepreneurs w/ Seth Buechley: CarrotCast My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Listen to Seth’s podcast: Business Done Right on iTunes or BDRpodcast.com Read Seth’s Book Ambition: Leading with Gratitude Check out our blog! Check out our podcast! We want to hear how we … Continued

5 Key Considerations for Building a Virtual Real Estate Investing Business

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What if you had access to any market in the U.S.? What if you had access to the most profitable markets? Or the most under-leveraged markets? × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo What if you could invest anywhere you wanted instead of settling for the real estate market that you call home? Further, what if you could live anywhere you wanted without your business deciding where you have to settle down? What if you could manage your business from anywhere in the world? Sounds pretty great, right? Well, the Justiniano Bros are “virtual wholesalers” who use Carrot to do just that – and they’re making a killing. You can do the exact same thing. This blog post will explore how real estate wholesalers can make the most of virtual real estate business opportunities. What is Virtual Real Estate Wholesaling Real estate wholesalers traditionally relied on physical interactions with properties, buyers, and sellers to conduct their business. However, with the rise of technology and changing times, virtual real estate businesses have become the new norm. Virtual real estate wholesaling is a method of buying and selling properties without physically visiting them. It involves using technology such as virtual tours, video conferencing, and other online tools to evaluate and market properties to potential buyers. Virtual wholesaling is a natural fit for the current technological era, where people are increasingly comfortable conducting business virtually. Real estate wholesalers who operate virtually have fewer geographical limitations and can reach a broader audience. They can market properties to potential buyers from anywhere in the world, which can help them close deals faster and more efficiently. Virtual wholesalers can also save time and money by avoiding traveling to properties physically or meeting with clients face-to-face. The virtual real estate wholesaling process typically involves finding properties that are in distress or need significant renovations. Virtual wholesalers can find these properties through online listings, public records, and other online resources. They then negotiate with the seller to buy the property at a discounted price and market it to potential buyers. Virtual wholesalers often use virtual tours and other online tools to showcase the property to potential buyers. Once a buyer is interested in the property, the virtual wholesaler uses video conferencing to negotiate the deal and finalize the sale. This process allows wholesalers to close deals quickly and efficiently without needing physical meetings or travel. Virtual Real Estate Wholesaling Pros and Cons Virtual Real Estate Wholesaling Pros Virtual real estate wholesaling has several advantages that can benefit both wholesalers and their clients. Here are four virtual real estate wholesaling pros: These benefits make virtual real estate wholesaling an attractive option for anyone looking to enter the real estate industry. Virtual Real Estate Wholesaling Cons While virtual real estate wholesaling has several benefits, it also has some potential drawbacks that should be considered. Here are four virtual real estate wholesaling cons: Limited personal interaction, limited property evaluation, technology limitations, and competition are all factors that can affect the success of virtual wholesalers. 5 Things to Know Before Committing to Virtual Real Estate Wholesaling Virtual real estate wholesaling can be a lucrative and rewarding career, but it is essential to prepare carefully before jumping in. Here are five things a real estate wholesaler needs to know before trying virtual wholesaling: Conclusion Overall, virtual real estate wholesaling is innovative in buying and selling properties. It enables wholesalers to reach a broader audience, close deals faster, and operate more efficiently. As technology advances, we can expect virtual real estate wholesaling to become an even more prevalent and essential … Continued