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EP 140: From No Leads to $50k in Deals – What I Almost Missed Out On by Leaving Carrot

Listen to the CarrotCast Podcast and Subscribe Below! Focus on progress, not perfection. Trevor Mauch, CEO of Carrot Meet Troy. Troy is a 10-year real estate investor, so he kind of knows his stuff. One day while driving to work, Troy thought “I’m not getting any leads through my Carrot website, I think I’m just going to cancel.” But Troy’s not a quitter, so he decided “Ya know what, I actually like making money. Maybe I’ll give it another shot.” So Troy started ramping up his marketing through PPC and got some help from the Carrot folks. It turns out his work paid off… Troy made over $50k last month by closing 4 deals he got through his site. Now Troy is getting results. Now Troy is ramping up his business. Now Troy is happy! Here’s how he did it… The Conversation 2:29 – Troy’s started out 10 years ago as a real estate investor and house flipper in Milwaukee, Wisconsin. Right now, he’s averaging about 8-10k per PPC deal and closing roughly every 1 in 5-10 leads. Get in touch with the PPC experts he used HERE. 8:41 – What one thing is costing you the most money? Lack of follow-up with your leads. Consistent follow up is key to closing your deals. Sometimes we think we’re bugging people by calling, texting, and emailing him. Without his persistence through 8-10 phone calls, Troy would’ve missed out on $30k from someone who wanted to sell their house. 13:12 – How he plans to ramp up his marketing this next year. Doubling down in online, optimizing his website, and committing to larger direct mail campaigns. 17:32 – How much can you afford to spend per deal? Figure out your max cost per lead and max cost per deal by watching this video: https://carrot.com/blog/max-cost-per-lead/ 18:16 – When something is not working, make a mindset shift and ask yourself “Have I truly given this a real chance?” Troy knew his time could be better spent on getting deals done so instead of going the DIY route with his website and marketing, he outsourced it and hired experts, and switched to Carrot’s advanced marketer plan. 21:15 -Suggestions for success from a Carrot customer. Commit to finding a way to drive traffic to your website. There’s a reason why we repeat ourselves at Carrot… the model works! Implement and educate, implement and educate. RESOURCES FOR YOU Connect with Troy  Check out our blog! Check out our podcast! ADDITIONAL CARROTCAST EPISODES The Secret To True Happiness For Ambitious Entrepreneurs w/ Seth Buechley: CarrotCast My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 139: What it Takes to Build a Multi-Million Dollar Company – A Conversation Between CEOs Seth Buechley and Trevor Mauch

Listen to the CarrotCast Podcast and Subscribe Below! Prosperity comes from purpose. Knowing why you’re doing what you’re doing will give you the strength to endure. Trevor Mauch, CEO of Carrot I invited my mentor and close friend Seth Buechley out to my house this past weekend to talk about what we’re learning on our journeys as entrepreneurs, some of the growing pains with scaling Carrot (#599 on the Inc 500/5000 & Oregon’s fastest growing software company) and what we’re doing in order to lead our teams well and continue building valuable businesses. Seth has sold multiple companies worth hundreds of millions of dollars, is the CEO of Cathedral Consulting, and the host of the Business Done Right podcast. Listen to the CarrotCast Podcast The Conversation Between Seth Buechley and Trevor Mauch 3:36 – Once you have a vision for your future, your dreams will begin to materialize quicker. Think long term for your family and your business – create a life list! Where do you want to wake up in 5, 10, 25, 50 years? The life I was living as a serial-entrepreneur and freelancer actually wasn’t the life I wanted. 7:27 – If you’re like most entrepreneurs, you tend to “cycle” every 3-5 years or so and get bored or distracted by the next big thing. We need to practice patience and persistence and focus on what resources that we have right in front of us in order to be successful. Become an expert in one thing before branching out and focus on niching down in your industry. 15:59 – Make yourself “less relevant”. Being a great leader sometimes means taking a step back and empowering your team to step in. Learn how Trevor has created systems and processes that have allowed him to gain more freedom and flexibility, while still being the voice of the brand. 23:31 – Leaders must make tough decisions. When we avoid them, we put the successes of our business, our team, and ourselves at risk. Hear why turnover is a sign of a healthy culture… to a certain point. 28:17 – What’s the difference between transactional leadership and transformational leadership? Transactional leadership worked for Trevor until Carrot hit around the $1 million revenue mark. It’s reacting and delegating. It’s creating basic processes for how to complete tasks. Transformational leadership is empowering and unleashing your team, ultimately freeing you up from small tasks. It’s done by asking “What’s the outcome we’re looking for? and What’s the way we measure success? And “What’s blocking you?” Write down where they’re blocked and invest in the time to train them on decision making – design a process that guides them through the right questions to ask. 46:20 – I used to say I wasn’t a morning person. A habit tracker is the key tool that helped me change that…. and I’ve never even been good at habits! 52:34 – Accountability is misconstrued. You can create it for yourself through social pressure, measurements, and honesty. Habits that get you thinking about things differently.   ADDITIONAL CARROTCAST EPISODES The Secret To True Happiness For Ambitious Entrepreneurs w/ Seth Buechley: CarrotCast My Struggles And 8 Success Lessons Learned… From Paying Taxes With My Credit Card To Multi-Million Dollar Businesses: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Listen to Seth’s podcast: Business Done Right on iTunes or BDRpodcast.com Read Seth’s Book Ambition: Leading with Gratitude Check out our blog! Check out our podcast! We want to hear how we … Continued

5 Key Considerations for Building a Virtual Real Estate Investing Business

What if you had access to any market in the U.S.? What if you had access to the most profitable markets? Or the most under-leveraged markets? × × Demo Carrot: How many deals are you losing to your competitor’s website? Take a Free Demo What if you could invest anywhere you wanted instead of settling for the real estate market that you call home? Further, what if you could live anywhere you wanted without your business deciding where you have to settle down? What if you could manage your business from anywhere in the world? Sounds pretty great, right? Well, the Justiniano Bros are “virtual wholesalers” who use Carrot to do just that – and they’re making a killing. You can do the exact same thing. This blog post will explore how real estate wholesalers can make the most of virtual real estate business opportunities. What is Virtual Real Estate Wholesaling Real estate wholesalers traditionally relied on physical interactions with properties, buyers, and sellers to conduct their business. However, with the rise of technology and changing times, virtual real estate businesses have become the new norm. Virtual real estate wholesaling is a method of buying and selling properties without physically visiting them. It involves using technology such as virtual tours, video conferencing, and other online tools to evaluate and market properties to potential buyers. Virtual wholesaling is a natural fit for the current technological era, where people are increasingly comfortable conducting business virtually. Real estate wholesalers who operate virtually have fewer geographical limitations and can reach a broader audience. They can market properties to potential buyers from anywhere in the world, which can help them close deals faster and more efficiently. Virtual wholesalers can also save time and money by avoiding traveling to properties physically or meeting with clients face-to-face. The virtual real estate wholesaling process typically involves finding properties that are in distress or need significant renovations. Virtual wholesalers can find these properties through online listings, public records, and other online resources. They then negotiate with the seller to buy the property at a discounted price and market it to potential buyers. Virtual wholesalers often use virtual tours and other online tools to showcase the property to potential buyers. Once a buyer is interested in the property, the virtual wholesaler uses video conferencing to negotiate the deal and finalize the sale. This process allows wholesalers to close deals quickly and efficiently without needing physical meetings or travel. Virtual Real Estate Wholesaling Pros and Cons Virtual Real Estate Wholesaling Pros Virtual real estate wholesaling has several advantages that can benefit both wholesalers and their clients. Here are four virtual real estate wholesaling pros: These benefits make virtual real estate wholesaling an attractive option for anyone looking to enter the real estate industry. Virtual Real Estate Wholesaling Cons While virtual real estate wholesaling has several benefits, it also has some potential drawbacks that should be considered. Here are four virtual real estate wholesaling cons: Limited personal interaction, limited property evaluation, technology limitations, and competition are all factors that can affect the success of virtual wholesalers. 5 Things to Know Before Committing to Virtual Real Estate Wholesaling Virtual real estate wholesaling can be a lucrative and rewarding career, but it is essential to prepare carefully before jumping in. Here are five things a real estate wholesaler needs to know before trying virtual wholesaling: Conclusion Overall, virtual real estate wholesaling is innovative in buying and selling properties. It enables wholesalers to reach a broader audience, close deals faster, and operate more efficiently. As technology advances, we can expect virtual real estate wholesaling to become an even more prevalent and essential … Continued

EP 138: What a Shifting Market Means For Real Estate Investors in 2019

Listen to the CarrotCast Podcast and Subscribe Below! If you’re not coming up with ways to do deals more creatively, you’re wasting your sellers time. Trevor Mauch, CEO of Carrot Are you prepared for the changes up ahead? Investors, are you positioning yourself as the leader in your market? The housing market tends to shift every 8-10 years and we’re already starting to see more change in 2019 than in the last 3-5 years. Last week, we gathered 12 top-earning real estate investors from around the country for our first ever 2-day long live Market Leader Summit to find out what they’re doing to thrive. Here’s what we learned… Listen to the CarrotCast Podcast What a Shifting Market Means For Real Estate Investors in 2019 03:19 -Where the market is heading? Experts don’t predict a crash in 2019, but slower growth is anticipated and high-end markets will start to decline. 09:46 – Trends for real estate agents in 2019. Increasing time on market and more price appreciation, as growth starts to slow down. 11:59 – What about house flipping in 2019? With higher competition, slower closings and selective buyers, house flippers won’t be able to get away with as many mistakes in 2019. If you want to keep closing deals, you’re going to have to tighten up standards and pay attention to the details. Don’t underestimate fix-up costs and consider increasing repair expenses to compete in a more competitive market. 21:43 – With new iBuyer programs from Keller Williams and Coldwell Banker homebuyers will other options over real estate agents. I believe this could be a good thing… as long as you’re building credibility and creating content to stand out in your markets. What are you doing in your marketing to position yourself as the only solution for buyers and sellers? 28:00 – What one thing ruins successful real estate investors? Choosing to not get creative with making deals happen. Even with consistent, predictable leads, looking at every deal and trying to fit it into a “box” can cause you to go hungry. Other Investors like Tang Nguyen will be picking up all the leads you passed up. 37:39 – Remember that every successful investor started with zero deals and zero experience. It’s time to get creative. Which method is continuing to grow and prove sustainable over time? The ONLY marketing vehicle that keeps gaining momentum and continues to get better is online. RVM, cold calling, direct mail are all cyclical marketing methods.   ADDITIONAL CARROTCAST EPISODES Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

EP 137: How to Get Your Time and Freedom Back by Breaking Through the Ceiling of Complexity

Listen to the CarrotCast Podcast and Subscribe Below! Don’t be so busy following other’s lives that you forget to be the author of your own. Trevor Mauch, CEO of Carrot Often times, when we feel really overwhelmed, and are just struggling to keep up, it’s probably because things are too complex. Maybe you’ve been trying to take more time off and get more freedom. Maybe you’ve tried everything, but can’t quite seem to get there. The truth is, we can’t grow our businesses and gain more freedom unless we simplify. On this mini CarrotCast episode I want to share with you a concept that has helped me de-clutter my life and get back more of my freedom and happiness.   Listen to the CarrotCast Podcast Breaking Through the Ceiling of Complexity 02:26 – What the ceiling of complexity is and how it affects our happiness, our income, and our freedom. 03:28 – How simplification is the enemy of complexity. 05:56 – The first key to breaking through the ceiling of complexity: Process. 06:50 – Recognizing your productivity constraints and bottlenecks.   ADDITIONAL CARROTCAST EPISODES Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

Carrot Year in Review – The Best of 2018

As in years past, Carrot and our members had an excellent year. Here’s a brief snapshot of some of the amazing stories and things that happened in 2018. It was an exceptional year for our Carrot members and another year of HUGE growth for our team and company. With the intention of amplifying our members, we use our Mission… “Add humanity to business and help people regain time for the things that matter.” Let’s recap some of the cool stuff in this quick post! 2018 Carrot Review Carrot members crushed lead generation We launched many NEW Features for our members It was a year of giving… when all said and done, Carrot will be donating close to $60,000 to different charities The CarrotCast Podcast continues to inspire AgentCarrot is officially available to the World Our team grew by 10 this year as we continue to innovate and be the leader in our industry. … and more! Here we go! Hundreds of Thousands of Leads … You’re Crushing It! Our members made another big leap in lead numbers in 2018. With over 315,000 leads coming in this year (when you DON’T count phone call leads… which we can’t track in Google Analytics currently) you’re pulling in more AdWords, SEO, Facebook, and social media online leads as a collective group than any other real estate investor and agent lead generation platform… by far. Keep crushing it! 53% of Leads Came From Mobile Devices Which States Converted More Leads? Well… Texas reigns as the busiest lead volume state in 2018. Compared to 2017, Missouri fell from the top 5 and Virginia cracked the top 10 overtaking Tennessee this year.  Major NEW Features Launched A Core Value of ours is “Consistent Improvement and Innovation“… and both our members and Carrot continue to push this value. In addition to the features we released in 2018, we helped our members spend more time focusing on their business … Here is a look back on some of the features our AMAZING team rolled out in 2018 (but not limited to)… Credibility Bar – Testimonials, Logos, and Custom Hemlock Design Hero Customizer Officially Launched AgentCarrot (more on that below!) Motivated Land Seller Websites Free SSL for Carrot Sites All of these while keeping our member’s needs in our focus.  We Launched AgentCarrot! For years, the way Carrot clients have dominated their markets online started with a highly optimized website (for SEO and lead conversion) then amplified with our content marketing tools and training. We had been in the beta phase with AgentCarrot for the past year and after amazing, amazing feedback from our Agent members, we were crazy excited to release the full version in April. Our vision is to continue to improve how real estate agents and investors grow their business leveraging the web. We’d like to send a special thanks to all of those who contributed to AgentCarrot’s success. Both to our members and the Carrot team! Learn more about AgentCarrot Real Estate Agent Websites! Carrot – Honored to Be On the Inc. 5000 List This year we were placed at the 699th fastest growing company in the nation according to the Inc. 5000 list. Major Kudos to the Carrot team and our members. We wouldn’t be here without an amazing product, team, and amazing members. Here are 10 more reasons why Carrot is one of the fastest growing Start-ups in the Nation. Top 5 CarrotCast Episodes of 2018 The CarrotCast podcast had over 97,000 unique downloads in 2018. Here are the top five episodes of the year. Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez I … Continued

EP 133: Secrets And Strategies From 15 Years of Successful Real Estate Investing with Dylan Tanaka

Listen to the CarrotCast Podcast and Subscribe Below! Most of us go into business for the freedom and finances, but if you don’t make the transition to impact and flexibility you’ll start to resent your business. Trevor Mauch, CEO of Carrot So you want to make a living in real estate? As a new investor, if you want to be able to weather the storms, you’re going to have to learn the tried and true strategies and tactics of the industry. Dylan has spent 15 years learning what works and adapting to the market in order to succeed. From private money to fix & flips to wholesaling, we’re going give you the tools and the advice you need to build a sustainable career as a real estate investor. Listen in! Listen to the CarrotCast Podcast Secrets And Strategies From 15 Years of Successful Real Estate Investing 02:00 – Dylan Tanaka’s background as a Real Estate Investor 03:43 – How Dylan uses Carrot websites to help fuel his business. 07:29 – The first secret to his success as a real estate investor: private money. 10:13 – The strategy shifts Dylan made after the crash of ‘08 and how he got started in wholesaling real estate: private money, buying foreclosures, and fix & flips. 12:36 – The future of the real estate market and where it’s headed in 2019. 15:29 – Which marketing methods he’s using for his business, both online and offline. 16:31 – How to build credibility and earn people’s trust as a real estate investor. 19:19 – Why any old website for your business just won’t get you the results you need to run a sustainable business. 21:35 – Dylan’s current volume. 22:08 – Why you need to be involved in every real estate meetup in your local area. 25:12 – Strategies for investing and wholesaling in 2019. 29:56 – The best advice for new real estate investors. 33:11 – Tang Wynn’s story – Over 100 deals a year without cold calling or direct mail. 36:12 –  Dylan’s “Why” behind what he does. ADDITIONAL CARROTCAST EPISODES Negotiation Psychology: How To Talk With A House Seller to Close More Deals + Help More People w/ John Martinez: CarrotCast 100+ Deals This Year Turning Other Peoples DEAD Leads Into Deals / Tang Nguyen and the “Odd Brothers”: CarrotCast What’s Your Credibility Score? The Top 5% Of Earners Are Doing These “Simple” Things To Build More Credibility In A Cluttered Market w/ Trevor Mauch: CarrotCast FREE RESOURCES FOR YOU! Save your spot for our free 2019 EPIC Planning Call! Check out our blog! Check out our podcast! We want to hear how we can make our products better and what we can do to help you! Drop them in the comments section below or hit us up on Facebook or Instagram

The 6 Rules of High-converting Real Estate Landing Pages

Your real estate landing pages could be costing you $10,000, $20,000, $50,000. That’s only one lost deal. Relative to other popular 21st century industries (e-commerce, info product selling, affiliate marketing, etc) real estate is unforgiving. In many of those other industries, one lost deal might amount to $10 or $1,000 lost. But in real estate, players tackle each other on the pavement… Without knee pads… Or helmets… Or teeth guards… You get the point – one lost deal hurts. And it hurts bad. But, that also means that one gained deal has an equally massive impact. And the fewer deals you lose to savvy market competitors, the more deals you gain. In other words, you can turn that lost-deal dilemma into massive cash flow by transforming your real estate landing pages from an underperforming duds into a visitor-converting machine. This is exactly why I’m going to show you how to optimize your real estate landing pages for conversion. Follow these rules in your own market. But first, a quick note about why your website isn’t converting as you want it to (the answer is simpler than you think). What are Real Estate Landing Pages? A real estate landing page is a standalone page, created specifically for a marketing campaign. It’s where a buyer, seller, or partner “lands” after they click on a link in ads, emails, or possibly organic SEO rankings. The anatomy of a real estate landing page is pretty simple.  You might be thinking: Is there a specific design that always works the best? How can we tell if a landing page is really working well? What do I use to build my own real estate lead pages? First, no, there isn’t a specific design that always works the best.  What works really well for your real estate business and your market may not work as well as another design (or message) on another real estate website.  But, there are elements that usually work well. A clear and concise headline at the top of the page A short description of what they’re about to get in exchange for their email address A few bullet points listing out benefits of what they’ll get when they “opt-in” An opt-in (a box where people can put their information in and submit it to you) Really, those are the only elements that are extremely important and pretty much are needed on any landing page. Yes, you can use pictures and videos. Definitely test the video versus just the text with no video because you might find the one with just the text converts works better. Are Your Real Estate Landing Pages Missing the Mark? Someone arrives on your website… Let’s imagine that they’re your ideal client. They need the service you offer, they’re motivated, and they’re just looking for the right person to work with. After all, selling or buying a home is a big decision and they don’t want to make a mistake. So they’re browsing around your website. One of two things will happen in the end. They’ll leave your website and find someone else to work with. They’ll work with you. Those are the only two options. Assuming that this person needs your service, they’re going to work with someone. Only one question remains to be answered, then… Will that someone be you? Or will it be your competitor? How will that person make a decision? Well, someone who needs your service – a motivated buyer or seller – is going to ask only a single question: Why should I work with you? That is the same question that builds empires… And topples monopolies… For instance, as Forbes reports… “45% [of consumers] said they have found something … Continued

How Many Backlinks Does it Take to Start Ranking Your Real Estate Website in Google?

You’re working to build backlinks to your real estate website… But after a few successes, you’re still not seeing an impact. You’re starting to wonder, “How many backlinks does it take to rank my real estate website in Google?” After all, you’re busy building a business and you don’t have loads of time to guest blog for backlinks. You have better, more important things to do. Still, it would be nice to outrank your competition on page 1 with some well-placed backlinks. That’d mean passive traffic, high-quality leads, and less work/money to generate results. Problem is, the way you’re building backlinks isn’t all that efficient and you’re not seeing the light at the end of the tunnel – which makes you wonder, “Will this ever work?” That’s why I’m going to give you a general idea for how many backlinks you’ll need to start outranking your competition and then I’ll show you some quick, easy ways to build backlinks. Let’s get started. How Many Backlinks do you Need to Outrank your Competition? While I’d love to answer that question with a specific number of backlinks… I can’t. The answer depends on how many backlinks your competitors are building, your existing domain authority, your competitor’s domain authority, your overall SEO strategy, the quality of the backlinks you build, and a whole slew of other factors. Having said that, though, there are a few things you should know about SEO in general when trying to increase your rankings with backlinks. First off, the higher your current domain authority, the more difficult it is to increase your SEO power. (Image Source) The same goes for where you’re currently ranking for your target keyword phrase. (Image Source) This just means that the more SEO authority you have, the harder it is to increase that authority with backlinks. In the beginning, one or two high-quality backlinks might increase your domain authority and rankings significantly. As your website becomes more established, though, the competition gets increasingly fierce. Of course, that also depends on how competitive your market is. A friend and I put up a Carrot real estate investor website in Klamath Falls, Oregon – a low-competition market – and in just a week, the website was ranking 6th on the first page without us doing anything. Since you’re reading this, I’m going to assume that didn’t happen in your market. Which means you’ll need to put some energy into building quality backlinks. But here’s the thing… Not All Backlinks are Created Equal Some backlinks are more powerful than others. And these are the factors that determine how impactful any given backlink is on your rankings. Anchor Text Anchor text is the hyperlinked words that a backlink sits upon. (Image Source) Why is that important? Because Google factors in anchor text when determining what the linked-to page is about and in determining how relevant your page is to the phrase you’re trying to rank for. For instance, a backlink with anchor text that says, “Sell your home fast” would have a more positive impact on your rankings than anchor text that says “the market is healthy right now” or something else vague and irrelevant to your target keyword phrase. When building backlinks, try to get anchor text that is relevant to the keyword phrase you’re trying to rank for. Domain Authority The domain authority and page authority of the page where you receive a backlink from helps determine how impactful that backlink is on your own domain authority. The higher the domain authority of the website you received a backlink from, the bigger impact it’ll have your website. What is domain authority? It’s the general score (1-100) … Continued