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Carrot vs. Angi

No more fighting for leads. Build a compelling website that attracts leads directly to you and shows off what makes you special and reliable.

Carrot vs Angi for home service providers

Home services is a competitive industry and you need a way to stand out and get in front of potential customers when they need you. That simply doesn’t happen when you’re on Angi with everyone else fighting for leads. Here’s how Carrot is different.

Angi logo Carrot logo
Fight for leads with other contracts or pay-per-lead. Interested leads come straight to you, and only you. No paying for leads, ever.
Limited profile information unless you pay an annual fee for an upgraded profile. Customize your website with the information, details, content and reviews your customers care about. There’s no content limit here.
Angi decides how high up you appear in search results based on their “matching system.” Optimize your website SEO and content and the sky is the limit! Carrot customer sites control 51% of the top 10 organic search positions.
Potential customers have to go to Angi then search for a service provider. Potential customers find you directly when searching online. No middle man.
Limited insights into how customers find you. Track which keywords you rank for and your position with Carrot’s built-in SEO tools. This tells you exactly what potential customers are looking for.
3 major benefits of a Carrot HVAC lead generation website
/ 01

Control your online presence: When you work with a site like Angi or Thumbtack, they control what you can put on your profile and when you show up in customer searches. With a website that you own and edit, you’re in control. Put your website on local advertisements, PPC campaigns, business cards and more so customers come directly to you. When a customer has an emergency, they’re not going to Angi, they’re going to Google. You need to be easy to find online.

/ 02

Reach a larger local audience: Your service area is likely bigger than a single town. Or maybe you specialize in a specific neighborhood. With localized landing pages you can specifically target geographic areas so you show up when customers search for services near them.

/ 03

Build Your Credibility: Customers want to know that the home service providers they work with are trustworthy. Carrot sites give you several ways (and ample room) to build up your credibility. Add customer reviews and video testimonials, personalize your Our Company page to show your real staff and your contributions to the community, and add star rating badges from multiple reviews sites (Google, Yelp, BBB, etc.). You’re not limited in what information you can include on your site.

Let’s look at the facts

Carrot members and external analysts agree that Carrot is the industry leader for website speed as seen in a 3rd-party study by FreshChalk done on over 150,000+ website builders. Now it’s time for you to see how awesome Carrot’s platform is for yourself.

We have hundreds of authentic Customer Success stories

You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results.


“I can’t thank you guys enough. From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver”
Eric Stanzyo
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“There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.”
Adam New
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“Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads”
Karen Reynoso
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Take control of your HVAC leads

Don’t put the fate of your company in the hands of someone else. Carrot websites and SEO tools put you in control to rank higher in online searches and convert more leads to customers.