Want more motivated leads without any extra website traffic? Low-effort video content is the best way. Read on to hear why video is a game-changer for website conversion, plus practical tips to get the right video content on your website!
Table of Contents
- Making a Case for Video [The Data]
- The 5 Types of Videos Your Website Needs
- How to Produce Videos, Easily
- Where to Put Videos on Your Website
- Conclusion: Make 2025 the Year of Video
Making a case for video [The Data]
Online video consumption is estimated to hit four hours per day in 2025, according to Oberlo. When sellers do their research on who to work with, they don’t just like to gather information via video, they expect it! That’s why it only makes sense that your website should include videos.
It’s not just a matter of giving web visitors information in a format they prefer. Having videos on your website can dramatically improve your lead conversation rate (how many website visitors turn into leads). Based on recent data analyzed by Carrot, when a web visitor starts watching a video, their chances of converting to a lead increase 24% (over visitors who don’t watch videos). Visitors who watch an entire video have a 56% better chance of converting!
Adding videos to your website also helps with SEO. Google places a lot of weight on “high quality” content that it believes will help users answer their questions and find valuable information. Since today’s users like to watch videos, Google likes when videos are available to answer their search queries. Answering common questions or covering popular topics lets you capture that search traffic more easily.
As people watch videos on your site, they’re also inherently spending more time on the page. Google also views this as a positive indicator that your content (and by extension, your website as a whole) is valuable, which can positively impact your domain authority and search rankings.
The 5 types of videos your website needs
Videos are a great way to answer common questions, highlight your experience, and put visitors at ease about working with you. Think of video as your chance to be “face to face” before you ever meet a lead. You likely get some of your best deals by networking, so bring that same personality and energy online with video! Here are the most important videos to make for your website.
Note: If you’re new to video, get our free Video Marketing Playbook for R.E. Investors for ideas, scripts, and easy steps to recording!
1. “About ” Video
Who are you? What’s your experience? Why should people work with you? Make a short video introducing yourself and let people get to know you so they feel comfortable reaching out.
Here’s a video that walks you through creating an “About us” video as a real estate investor or agent:
2. Working with [Your Company Name] Video
A “How it Works” video can put potential leads at ease by detailing what it’s like working with you. How does the process work? What steps can they expect? What objections might they have?
3. Customer Testimonials
Video testimonials from happy clients talking about what it’s like working with you and how pleased they are with the results are great on websites. Website visitors may be skeptical of a written quote, but watching people talk about their experience generates a lot of trust.
Here’s an in-depth video on exactly what to say to get perfect testimonials every time you close a deal.
4. FAQ Videos: Explain Complex Topics
Odds are your leads aren’t real estate professionals. They may even be dealing with a new-to-them situation, like selling an inherited home, renting-to-own, or selling a house fast for cash. Put them at ease by answering questions they’re likely to have. Leads want to work with an expert, so show off your knowledge!
Investor Brad Woodall is a prime example of someone who went all-in on creating videos that answer prospects questions. He doubled down on probate-related video content which he posts on YouTube and an entire video library on his Carrot website & now consistently generates high-quality probate leads because of it!
5. Share Local Trends
Talking about local trends are great videos to publish on social media channels, and they can add an engaging element to blog posts covering the same topic. If you’re discussing a particularly important trend that leads should know about, you can even add this type of video to your homepage while it’s a hot topic.
Overall, videos build your credibility and put leads at ease, making them pre-disposed to want to work with you!
How to produce videos, easily
Videos don’t have to be complicated or daunting, and you don’t need to start a YouTube channel or become a TikTok star (though you certainly can if you like making videos!). Today’s consumers are used to seeing natural, self-shot videos, so simple videos recorded on your phone or computer work just fine. There are even services that make it easy to produce animated videos if you’re uncomfortable being on camera (though showing your face will build stronger trust with potential clients).
Don’t worry too much about the length of the video, both long and short videos have their place. Let the topic dictate the length of the video. And while you don’t have to worry about Hollywood standards, your videos should look nice and reflect your brand. Make sure the lighting is good and you have a non-distracting background. If you have shirts with your logo, consider wearing it in the video to reinforce brand recognition.
Videos don’t need to be overly produced, but if you want to do a little editing or add your logo or contact information, we recommend finding a video editor on a website like Fiverr.com. If you’re more DIY, VN is a simple (free!) video editing software available for both Mac and PC. If you want to add music to your video, make sure you get royalty-free audio clips. You’ll also want an eye-catching “video thumbnail” (the image people see before clicking on the video). These are easy to create for free with tools like Canva, which has thousands of pre-built templates to match any style. If you’re creating several videos, choose one thumbnail style or one style per video type. This keeps your brand look consistent and professional.
Where to put videos on your website
You don’t want to cram all your videos onto one page, that would be overwhelming. Instead, think about where each type of vidoe makes most sense. If you were visiting a website, what type of information would you expect to encounter on each page? With that in mind, you want to make sure key videos are posted to your most high traffic pages — the home page, about us, and contact us pages for most real estate investor websites.
Introduction videos and video testimonials in particular should be published on your homepage, about us page, and contact us pages — preferably toward the top of the page. In addition to generating the most traffic, these are also the highest converting pages, so putting videos here gets them in front of visitors at critical points in their journey. It also makes it easy for them to contact you immediately after watching the video — remember, visitors are significantly more likely to convert to a lead after watching a video!
If you’re answering common questions, breaking down a topic, or discussing a local trend, add these videos to topical landing pages, blog posts, or niche credibility pages targeting the same topic and keywords. Publishing topical content on your website (especially around commonly searched questions or terms) will help you rank better in search results. The more valuable content you add to these pages — both written and video — the better chance they have of ranking.
Carrot has a video post feature that makes adding this new content to your website even easier. Designed to help you get more leverage from videos explaining topics, trends, or answering questions, the VideoPost feature automatically transcribes your original videos into an SEO-optimized blog post. This is a great way to publish videos quickly.
Here’s how easy it is to put video content on your website. This example ranked #1 for the keyword we were aiming for!
Bonus video publishing tip: Post the same videos on YouTube. It’s easy to create a YouTube channel for your company on posting video to this popular platform give them an even better chance of showing up in search results. Make sure the video has a clear, accurate title with your target keywords and a good description with a link to your website. As a bonus, publishing videos on YouTube make them even easier to embed into your webpages, simply choose the Youtube block when editing the page and drop in the video URL.
Conclusion: Make 2025 the year of video
Video has been a popular way for Americans to consume information for years, and it’s only getting more popular. At the same time, competition in the real estate investing industry is getting stiffer, so any little tactic to give you an edge is a welcome advantage. Video could be the ticket to making you stand out, attract leads, and close more deals in 2025.
In short, businesses that adopt video win far more often than those that don’t.
Don’t overthink it and don’t be nervous about getting started, it’s not as hard as you think! For more on how to get started with video, check out Video Marketing for Real Estate: A Step-by-Step Guide.
Happy filming—You’ve got this!