How Keith Sant Transformed His Real Estate Business and Closed $500k/yr Using Carrot

Keith Sant was once stuck in the grind of chasing cold leads, pouring countless hours into old-school marketing methods that weren’t delivering quality leads. Today, he closes 2-4 high-value real estate deals every month, generating six-figure revenue from quality Carrot leads. By shifting his focus to Evergreen Marketing and mastering SEO with Carrot, he’s transformed his business, reduced his workload, and finally focused on the quality leads that drive real growth.

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Here’s how Keith overhauled his business – with Carrot at the center of it.

Closing 1 in 15 Leads

vs chasing 35 leads per deal

< 90 Day Closings

vs. 6-12 months before Carrot

$24,750 Avg Profit

per deal, at 2 deals per month

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The Challenge: Keith Was Reliant on Offline Marketing that Generated Low-Quality Leads, Wasting His Valuable Time

He was at his wit’s end. As a real estate investor, he poured long days and late nights into traditional marketing—cold calling, text-blasting, anything to bring in potential leads. But it was exhausting, and the results were rarely worth the effort. “I was burnt out,” Keith says. “I was talking to people who weren’t ready to sell, and I felt like I was spinning my wheels.” He knew there had to be a better way to reach motivated sellers.

Like many wholesalers, he was spending too much energy chasing leads who weren’t serious about selling.

He wanted a way to attract people who were ready to make a decision and get off the marketing Hamsterwheel – for good.

The Solution: Generating a Stream of Quality, Inbound Leads with Carrot

One of Keith’s first leads through Carrot was a call he’ll never forget. It was a seller who had reached the end of their rope—desperate to sell quickly and willing to offer owner financing just to get the deal done. Keith stepped in and made it happen, closing the deal with ease.

“That was a $100,000 deal,” he recalls, the excitement still fresh in his voice. “It was incredible. Here was someone who needed real help, and I had the solution they were looking for. This was what I’d been missing.”

It was this win that solidified Carrot’s value for Keith. The $100,000 deal didn’t just mark a financial gain—it was the turning point where Keith realized he could genuinely help people in need while building a successful business.

Keith’s Success Steps: How He Transformed His Business and His Life

Keith’s journey wasn’t just about getting a website online; it was about creating an online presence that brought him motivated sellers who needed his help. Here’s how he made the shift, one step at a time:

1. Launched a Carrot Website
   The first step is to launch a Carrot site. Your site is the hub of all your marketing efforts – so make sure it’s optimized for lead gen and conversion.
2. Take Carrot’s “3 Leader Per Day” SEO Training
   Keith followed our training to the T. You’ll learn how to drive high-quality traffic by understanding things like keyword research for Google and how to build credibility online. 
3. Content + Saving Time = Motivated Leads
   Keith executed a location page strategy on his Carrot site to attract leads all over his market and added blog posts for credibility & lead-gen. Carrot’s Auto Location and Niche Authority Builder tools will save you hundreds of hours or agency $$.
4. Ditched Low-ROI Marketing Methods
   Once Keith realized that the inbound leads from Carrot took half the time to close and were juicier deals, he stopped cold calling & paying for leads, saving him over 40 hours per week.
5. Refined & Scaled for True Freedom & Impact
   As Keith continued to refine his online marketing, branch into other markets, and make a name for himself in the REI space, he used his newfound time & energy to help other investors generate consistent leads through his company, SEO Meets REI.

The Result: Keith is Closing High-Value Deals, Consistently

Keith’s journey is a testament to the power of pivoting when you need change.

“If I could go back, I’d tell myself to take this leap sooner,” he says. “Carrot didn’t just change my business; it changed my life. I’m not stuck grinding through endless cold calls anymore. Now, I’m building something real, with clients who are grateful for my help. It’s exactly the kind of business I wanted.”

Our Follow Up Q&A

How has Carrot changed your day-to-day life?

Keith: “Carrot has changed everything about my day-to-day. I’m not cold-calling or pestering people anymore. Now, when people reach out to me, they’re truly ready to sell. I’m working less, but it’s more meaningful. I feel like I’m helping people who genuinely need it, and that’s something I never felt with cold leads.”

What’s the lead quality like?

Keith: “The lead quality has been night and day compared to traditional methods. My first lead through Carrot turned into a $100,000 deal, which immediately showed me the platform’s potential. Instead of chasing cold leads, I’m talking to motivated sellers who are ready to move. Before Carrot, it could take 5-6 months to close deals, but now I’m closing in as little as 90 days. Plus, I’m working with fewer leads—about one in 15 turns into a deal versus one in 35 when I used outbound methods like cold calling. The quality and genuine nature of the conversations make all the difference.”

Why Choose Carrot over a custom site or competitor?

Keith: “Choosing Carrot has been one of the best decisions I’ve made for my business. Unlike custom sites requiring endless trial and error, Carrot is built specifically for real estate investors. The SEO tools, support, and resources are unmatched, and they’ve directly impacted my ability to generate quality leads. The community has also been a huge asset—just being featured on Carrot’s podcast helped me close two deals. The values and transparency behind Carrot make it stand out from the competition, and I didn’t have to worry about my website not performing—it just worked from day one.”

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