10 Best Real Estate Website Builders for 2024

Searching for the best real estate website builders for your business? A website is one of the essential marketing tools you can use. If you don’t have a high-converting lead generation website, you’re leaving $1000s on the table.

You’ve come to the right place, whether you’re an agent or investor. 

We’ll review 10 of the best real estate website builders, the elements every successful real estate website needs, and how to choose the perfect website builder for your business. 

Only one thing matters: Performance To Achieve Results.

We see websites as a lead generation hub for real estate agents and investors. It would be best to have an online presence to stand out in today’s crowded market. Traditional websites are nothing more than digital business cards.

Now imagine a website that…

• Increases credibility and authority
• Amplifies all of your marketing efforts (online and offline)
• It is right out of the box, optimized for SEO and lead conversion

We’ve been in business for nearly a decade, served tens of thousands of real estate professionals nationwide, and generated millions of leads for our members. 

So, we know a thing or two about online marketing and web design in the real estate industry. 

Stick with us, and we’ll guide you through this process and help you decide which route is best for your business…a website created by a real estate website builder or a customized website.

Top Real Estate Website Builders

As technology and the real estate industry continue to evolve, web companies are looking at ways to provide new tools and services to support their members.

Here, we visit a few of the top real estate website builders for investors and the top real estate website builders for agents in the Industry.

Certain real estate website builders can provide incredible opportunities to boost your business.

1. Carrot

So now, let’s ask the most critical question: how does Carrot stack up? 

Carrot is often considered one of the best real estate website builders due to several key features and advantages:

1. Lead Generation: Carrot strongly emphasizes lead generation for real estate professionals. It provides a range of lead capture tools, including customizable forms, landing pages, and call tracking, all designed to help agents and investors attract and manage leads effectively.
2. SEO Optimization: Carrot websites are built with SEO in mind. The platform offers tools and features to help real estate professionals rank well on search engines, increasing website visibility and organic traffic. Carrot gives you all the SEO tools you need to hit the ground running with a website optimized for top search engine ranking.
3. Content Marketing: Carrot offers a content management system (CMS) that allows users to create and publish high-quality real estate content. This is essential for establishing authority and attracting organic traffic.
4. Property Listings: Carrot offers customizable property listing pages, making it easy for real estate agents and investors to showcase their listings to potential buyers and sellers.
5. Tested and Proven to Convert: Our websites load 68% faster than custom WordPress sites. And leads that come through our member’s sites convert 7x better and are 2.5x more profitable than non-Carrot leads (learn why here). 
6. Mobile Responsiveness: Carrot is 100% mobile-friendly. If you’re looking for a website builder that will look great on any device, Carrot is your best bet.
7. Community and Support: Carrot provides a community of real estate professionals who use the platform, along with access to educational resources, webinars, and coaching. This community can be valuable for networking and learning from industry influencers.
8. Customization: Carrot has templates specifically designed for real estate investors and agents. These templates come with pre-built pages, essential features for any real estate website, SEO tools installed and configured for you, CTA buttons, and more.
9. Local Market Focus: Carrot’s websites are built to target specific local markets, which can be highly effective for real estate professionals looking to dominate their local areas.
10. Speed and Performance: Carrot websites are known for their fast loading times, providing a better user experience for visitors. As mentioned above, our sites are 68% faster than custom WordPress sites, but our tech stack outperformed WordPress, GoDaddy, Wix, Weebly, and Squarespace in a third-party test.
11. Easy To Use: Carrot’s editor is straightforward, even if you have no experience with coding or web design. You can have a professional-looking design and high-converting website up and running quickly.
12. CRM Integration: Carrot seamlessly integrates with various CRM systems commonly used in the real estate industry. This integration streamlines lead management and follow-up processes, making it easy to centralize, organize, and track interactions with leads and clients. With CRM integration, real estate agents and investors can ensure they stay on top of their client relationships and maintain effective communication, ultimately improving their conversion rates and business growth.
13. Trustworthiness: Carrot is a well-established platform with a strong reputation in the real estate industry. Its track record and proven success stories contribute to its appeal as a reliable website builder.

Carrot has a proven track record of converting visitors into leads. If you’re looking for a website builder to help you generate more leads, Carrot is the way to go. 

On average, Carrot leads have $13,930.15 in EXTRA profit per deal!

Carrot is often regarded as one of the best real estate website builders due to its strong focus on lead generation, SEO optimization, content marketing, mobile responsiveness, community support, customization options, local market targeting, and a reputation for reliability. These features can help real estate professionals effectively market their services and listings and drive lead generation for their businesses.

Learn more about our real estate websites… take a demo today!

Visit carrot.com

2. WordPress

The world’s most popular website builder. 43% of the web is built on WordPress. Bloggers, small businesses, and Fortune 500 companies use WordPress more than all other options combined. It offers thousands of easy‑to‑install add‑ons. Collect leads, create contact forms, automatically back up your site, and more.

WordPress is considered one of the best real estate website builders for several compelling reasons:

1. Versatility and Customization: WordPress is an open-source content management system (CMS) that offers unparalleled versatility and customization options. Real estate professionals can create unique, feature-rich websites tailored to their specific needs and branding. With thousands of themes and plugins available, you have complete control over the design and functionality of your website.
2. SEO-Friendly: WordPress is inherently SEO-friendly, making optimizing your real estate website for search engines easier. You can use various SEO plugins to improve your site’s visibility in search results, helping potential clients find your listings more easily.
3. Ease of Use: Despite its robust capabilities, WordPress is known for its user-friendly interface. Real estate agents and brokers with varying levels of technical expertise can easily update property listings, add blog posts, and manage website content without extensive coding knowledge.
4. Mobile Responsiveness: Mobile responsiveness is crucial for real estate websites, as many users search for properties on smartphones and tablets. WordPress themes are typically designed to be mobile-friendly, ensuring that your site looks and functions well on all devices.
5. Integration with MLS: WordPress can integrate seamlessly with MLS databases through plugins or custom solutions. This allows you to display up-to-date property listings on your website, enhancing your site’s value for potential buyers and sellers.
6. Lead Generation: WordPress offers various lead generation tools and plugins that enable you to capture visitor information through contact forms, pop-ups, or opt-in forms. These features help you build your client database and nurture leads effectively.
7. Blogging Capabilities: Blogging is an effective way to engage with your audience, establish authority in the real estate market, and improve your website’s SEO. WordPress includes a robust blogging platform, making it easy to create and share informative content related to the real estate industry.
8. Community Support: WordPress has a vast and active community of developers, designers, and users who contribute to its growth. You can access forums, tutorials, and resources to troubleshoot issues, customize your site, or seek advice from experienced users.
9. Scalability: WordPress can scale to accommodate your needs whether you’re a solo agent or part of a large real estate agency. You can expand your website’s functionality as your business grows, adding features like property search, mortgage calculators, or client portals.
10. Cost-Effective: Many WordPress themes and plugins are available for free or at a relatively low cost, making it a cost-effective option for real estate professionals looking to establish an online presence without breaking the bank.

In conclusion, WordPress stands out as one of the best real estate website builders due to its flexibility, SEO capabilities, user-friendliness, mobile responsiveness, and integration with MLS databases. It empowers real estate agents and brokers to create professional, customized websites that effectively showcase their listings and services to potential clients.

Visit wordpress.com

3. Placester

Placester has been recognized as one of the best real estate website builders for several reasons:

1. Specialized Real Estate Focus: Placester is designed specifically for real estate professionals, making it a tailor-made solution for agents, brokers, and agencies. This specialization means it understands the unique needs and challenges of the real estate industry.
2. MLS Integration: One of Placester’s standout features is its seamless integration with Multiple Listing Service (MLS) databases. This ensures that your website always displays accurate and up-to-date property listings, a crucial factor for potential buyers and sellers.
3. User-Friendly Interface: Placester offers a user-friendly drag-and-drop website builder that makes it easy for real estate professionals, even those without extensive technical knowledge, to create and update their websites. You can quickly add property listings, customize pages, and manage content.
4. Mobile Responsiveness: In today’s mobile-centric world, having a website that functions well on smartphones and tablets is essential. Placester’s templates are designed to be mobile-responsive, ensuring that your listings and information are easily accessible on all devices.
5. Lead Generation Tools: Placester provides built-in lead generation tools, including customizable contact forms and lead capture features. These tools help you collect visitor information and grow your client database, making it easier to follow up with potential buyers and sellers.
6. SEO Optimization: Placester strongly emphasizes search engine optimization (SEO). Its websites are optimized for search engines, making it easier for your site to rank well in search results and attract organic traffic.
7. Templates and Designs: Placester offers a variety of professionally designed templates tailored to the real estate industry. These templates are visually appealing and can be customized to match your branding and style preferences.
8. Blogging and Content Marketing: Content marketing is a powerful tool in real estate, and Placester supports blogging and content creation. You can easily publish articles, market insights, and neighborhood guides to engage with your audience and establish your expertise.
9. Community and Support: Placester provides access to a community of real estate professionals who use the platform, allowing you to connect with peers, share best practices, and stay informed about industry trends. Additionally, they offer customer support to assist with technical issues and questions.
10. Affordability: Placester offers competitive pricing options, making it accessible to a wide range of real estate professionals, including individual agents, small agencies, and larger brokerages.

In summary, Placester is considered one of the best real estate website builders due to its industry specialization, MLS integration, user-friendly interface, mobile responsiveness, lead generation capabilities, SEO optimization, and supportive community. It enables real estate professionals to create professional, data-rich websites that effectively showcase property listings and services to potential clients.

Visit placester.com

4. Squarespace

Squarespace is considered one of the best real estate website builders for several compelling reasons:

1. Beautiful Design Templates: Squarespace offers a wide range of professionally designed templates that are visually stunning and modern. These templates are ideal for showcasing real estate listings and creating an attractive online presence for agents and agencies.
2. Ease of Use: Squarespace’s intuitive drag-and-drop website builder makes it user-friendly, even for those without technical skills. Real estate professionals can easily create and update their websites, add property listings, and manage content with minimal effort.
3. Mobile Responsiveness: Squarespace templates are inherently mobile-responsive, ensuring that your real estate website looks and functions seamlessly on various devices, including smartphones and tablets. This is crucial for reaching potential buyers and sellers who browse on mobile.
4. Integrated Blogging: Squarespace provides robust blogging tools, allowing real estate agents to share market insights, neighborhood guides, and other valuable content. Blogging helps establish authority in the field and improve SEO, attracting more organic traffic to your website.
5. SEO-Friendly: Squarespace pays attention to SEO best practices, making ranking your real estate website well in search engine results easier. You can optimize your site by customizing meta tags, titles, and descriptions.
6. Third-Party Integrations: Squarespace allows you to integrate third-party tools and services to enhance your website’s functionality. This can include integrating with real estate-specific services for property listings or lead generation.
7. Lead Capture and Forms: Squarespace provides customizable lead capture forms, making collecting visitor information and inquiries easy. This helps real estate professionals build their client databases and follow up with potential buyers and sellers.
8. eCommerce Capabilities: Squarespace’s eCommerce features can be beneficial if you’re selling real estate-related products or services. You can create online stores or add payment options for services like property assessments or consultations.
9. Analytics and Metrics: Squarespace offers built-in analytics tools that provide insights into website traffic, user behavior, and more. These metrics help you understand how visitors interact with your site and make data-driven decisions.
10. Customer Support: Squarespace provides reliable customer support through various channels, including email support, live chat, and a knowledge base. This support is valuable for resolving technical issues and answering questions.
11. Affordability: Squarespace offers competitive pricing options, making it accessible to both individual real estate agents and larger agencies with varying budgets.

In summary, Squarespace is one of the best real estate website builders due to its stunning design templates, ease of use, mobile responsiveness, integrated blogging and SEO features, lead capture capabilities, and excellent customer support. It empowers real estate professionals to create visually appealing and functional websites that effectively showcase property listings and services to potential clients.

Visit squarespace.com

5. Real Geeks

Real Geeks is considered one of the best real estate website builders for several compelling reasons:

1. MLS Integration: Real Geeks seamlessly integrates with Multiple Listing Service (MLS) databases, ensuring that your website displays up-to-date and accurate property listings. This is essential for real estate professionals to provide reliable information to potential buyers and sellers.
2. Lead Generation Tools: Real Geeks provides a comprehensive suite of lead generation tools, including customizable lead capture forms, automated email follow-ups, and Customer Relationship Management (CRM) integration. These tools help you collect and manage leads effectively, making it easier to nurture potential clients and convert them into buyers or sellers.
3. Customizable Design: Real Geeks offers a range of customizable website templates and design options, allowing you to create a unique and visually appealing online presence that aligns with your branding and style.
4. Mobile Responsiveness: In an era where many users browse the web on mobile devices, Real Geeks websites are designed to be mobile-responsive, ensuring that your listings and information are accessible and functional on smartphones and tablets.
5. SEO Optimization: Real Geeks strongly emphasizes search engine optimization (SEO) best practices, making ranking your website well in search engine results easier. This can lead to increased organic traffic and visibility for your listings.
6. Effective Property Search: Real Geeks provides robust property search functionality, allowing visitors to your website to filter and search for properties based on various criteria such as location, price range, property type, and more. This enhances the user experience and helps potential buyers find their desired properties quickly.
7. User-Friendly Interface: Real Geeks offers an intuitive interface for managing your website, listings, and leads. Even users with limited technical knowledge can easily navigate and update their websites.
8. Community and Support: Real Geeks provides access to a community of real estate professionals who use the platform, fostering networking opportunities, sharing best practices, and staying informed about industry trends. Additionally, they offer customer support to assist with technical issues and questions.
9. Affordability: Real Geeks offers competitive pricing options, making it accessible to individual agents, small agencies, and larger brokerages with varying budgets.
10. Regular Updates: Real Geeks consistently updates and improves its platform to stay aligned with the latest trends and technologies in the real estate industry. This ensures that your website remains competitive and up-to-date.

Real Geeks is considered one of the best real estate website builders due to its comprehensive feature set, MLS integration, lead generation capabilities, customization options, mobile responsiveness, SEO optimization, and supportive community. It empowers real estate professionals to create professional, data-rich websites that effectively showcase property listings and services to potential clients.

Visit realgeeks.com

6. GoDaddy

GoDaddy can be a good choice as a real estate website builder for several reasons:

1. Ease of Use: GoDaddy’s website builder is user-friendly and doesn’t require extensive technical knowledge. Real estate professionals can easily create and manage their websites with its intuitive interface.
2. Templates: GoDaddy offers a selection of real estate-specific templates that make it simple to showcase property listings and create a professional online presence.
3. Mobile Responsiveness: Websites created with GoDaddy’s builder are designed to be mobile-responsive, ensuring that property listings and content display well on smartphones and tablets.
4. SEO Tools: GoDaddy provides built-in SEO features that help improve the visibility of real estate websites on search engines, making it easier for potential buyers and sellers to find your listings.
5. Integration: GoDaddy allows for easy integration with third-party tools and services. This can be valuable for adding features like contact forms, appointment scheduling, and social media integration.
6. Domain and Hosting: GoDaddy offers domain registration and hosting services, making it a one-stop solution for your real estate website needs.
7. Affordability: GoDaddy’s pricing is competitive, making it an accessible option for real estate professionals, especially those who are just starting their careers.
8. Customer Support: GoDaddy provides customer support and resources to help users with technical issues or questions related to their websites.
9. Customization: While GoDaddy offers templates, it also allows for customization, so you can tailor your real estate website to match your branding and unique requirements.
10. Security: GoDaddy strongly emphasizes website security, which is important for protecting your and your clients’ information.

In summary, GoDaddy is a good real estate website builder for those looking for a straightforward, budget-friendly, and user-friendly solution. It can help real estate professionals establish a strong online presence and showcase their property listings effectively.

Visit godaddy.com

7. Sierra Interactive

Sierra Interactive is considered a good choice for a real estate website builder due to several key advantages and features:

1. Real Estate Focus: Sierra Interactive is specifically designed for the real estate industry, so it’s tailored to the unique needs of real estate professionals. This focus ensures that the platform provides the tools and features necessary for success in this field.
2. Property Search: Sierra Interactive offers advanced property search functionality, making it easy for visitors to find and explore real estate listings. This feature is essential for a real estate website.
3. Lead Generation: The platform provides robust lead generation tools, including customizable forms, call tracking, and CRM integration. These tools help real estate agents capture and manage leads effectively.
4. IDX Integration: Sierra Interactive seamlessly integrates with multiple MLS (Multiple Listing Service) databases, allowing real estate professionals to display up-to-date property listings on their websites.
5. Mobile Responsiveness: The websites created with Sierra Interactive are designed to be fully mobile-responsive, ensuring an optimal user experience on smartphones and tablets, which is crucial in today’s mobile-centric world.
6. SEO Optimization: Sierra Interactive prioritizes SEO features, making it easier for real estate websites to rank well on search engines, which is essential for attracting organic traffic.
7. Customization: While offering pre-designed templates, Sierra Interactive allows for extensive customization, enabling users to create unique and branded real estate websites.
8. CRM Integration: The platform integrates with Customer Relationship Management (CRM) systems, simplifying lead management and follow-up for real estate professionals.
9. Community and Educational Resources: Sierra Interactive typically provides access to a community of real estate professionals using the platform, educational resources, and webinars, which can be valuable for enhancing your real estate marketing strategies.
10. Client-Focused Approach: Sierra Interactive strongly emphasizes enhancing the client experience. Their website designs aim to engage and retain visitors, ultimately helping real estate agents convert leads into clients.

In summary, Sierra Interactive stands out as a top choice for a real estate website builder due to its specialized focus, lead generation tools, IDX integration, mobile responsiveness, SEO optimization, customization options, and commitment to providing valuable resources for real estate professionals. These features can help agents and brokers establish a strong online presence and effectively market their listings.

Visit sierrainteractive.com

8. Wix

Wix is recognized as one of the best real estate website builders for several compelling reasons:

1. User-Friendly Interface: Wix offers an incredibly intuitive and user-friendly website builder, making it accessible to real estate professionals of all technical backgrounds. You can easily create and manage your real estate website, even without coding experience.
2. Wide Range of Templates: Wix provides a diverse selection of professionally designed templates, many of which are specifically tailored to the real estate industry. These templates are visually appealing and customizable, allowing you to create a unique and engaging online presence for your listings and services.
3. Mobile Responsiveness: Wix ensures that its templates are mobile-responsive, meaning your real estate website will look and function seamlessly on smartphones and tablets. This is crucial for reaching potential buyers and sellers who frequently browse on mobile devices.
4. SEO-Friendly: Wix offers built-in SEO tools and features, such as customizable meta tags, titles, and descriptions, making it easier to optimize your real estate website for search engines. This can result in improved search engine rankings and increased organic traffic.
5. Property Listings: Wix allows you to integrate and display property listings effectively. You can add detailed property descriptions, high-quality images, virtual tours, and contact forms to provide potential buyers and sellers with comprehensive information.
6. Lead Generation Tools: Wix offers a variety of lead generation tools, including customizable contact forms and pop-ups. These features enable you to collect visitor information and inquiries, build your client database and nurture leads effectively.
7. Blogging Capabilities: Wix includes a robust blogging platform, which is essential for content marketing in the real estate industry. You can publish market insights, neighborhood guides, and other valuable content to engage with your audience and establish your expertise.
8. App Market: Wix’s App Market provides a wide range of third-party integrations and add-ons that can enhance your real estate website’s functionality. You can integrate with real estate-specific tools, calendars, booking systems, and more to meet your specific needs.
9. Analytics and Reporting: Wix offers built-in analytics tools that provide insights into website traffic, user behavior, and more. These metrics allow you to track your website’s performance and make data-driven decisions for improvement.
10. Affordability: Wix offers competitive pricing options, making it accessible to individual real estate agents, small agencies, and larger brokerages with varying budgets.
11. Customer Support: Wix provides customer support through various channels, including email, live chat, and a comprehensive knowledge base. This support is valuable for addressing technical issues and inquiries promptly.

Wix is considered a good real estate website builder due to its user-friendliness, extensive template selection, mobile responsiveness, SEO capabilities, property listing features, lead generation tools, blogging capabilities, third-party integrations, analytics, affordability, and customer support. It empowers real estate professionals to create visually appealing and functional websites that effectively showcase property listings and services to potential clients.

Visit wix.com

9. BoomTown

BoomTown is regarded as one of the best real estate website builders for several compelling reasons:

1. Integrated Lead Generation: BoomTown is renowned for its lead generation capabilities. It offers a suite of tools and features designed to capture, manage, and nurture real estate leads effectively. This includes customizable lead capture forms, automated follow-up emails, and CRM (Customer Relationship Management) integration.
2. MLS Integration: BoomTown seamlessly integrates with Multiple Listing Service (MLS) databases, ensuring that your website displays the most up-to-date and accurate property listings. This real-time data is crucial for providing potential buyers and sellers with reliable information.
3. Customizable Design: BoomTown provides the flexibility to create customized real estate websites. You can personalize the design, layout, and branding to align with your unique style and agency identity.
4. Mobile Responsiveness: In an era where many users browse on mobile devices, BoomTown ensures that its websites are mobile-responsive. This means your real estate listings and services will look and function seamlessly on smartphones and tablets.
5. SEO Optimization: BoomTown pays attention to SEO best practices, making ranking your website well in search engine results easier. This can result in increased organic traffic and visibility for your listings.
6. Property Search Functionality: BoomTown offers advanced property search features that allow potential buyers to search for properties based on specific criteria such as location, price range, property type, and more. This enhances the user experience and helps clients find their dream homes.
7. Analytics and Reporting: BoomTown provides comprehensive analytics tools that offer insights into website traffic, lead behavior, and marketing performance. These metrics help you make informed decisions to optimize your online presence.
8. Lead Nurturing Automation: BoomTown’s platform includes automated email marketing and follow-up features, which enable you to engage and nurture leads over time. This can improve conversion rates and help you close more deals.
9. Community and Support: BoomTown users gain access to a community of real estate professionals who use the platform. This community fosters networking opportunities, best practice sharing, and staying updated on industry trends. Additionally, BoomTown offers customer support to assist with technical issues and questions.
10. Scalability: Whether you are an individual agent or part of a larger brokerage, BoomTown can scale to accommodate your needs. As your business grows, you can expand your website’s functionality, incorporating features like property alerts and client portals.
11. Competitive Advantage: BoomTown’s advanced features and lead generation capabilities can give real estate professionals a competitive edge in a crowded market. Its tools are designed to help agents and brokers stand out and attract clients effectively.

BoomTown is considered a real estate website builder due to its integrated lead generation, MLS integration, customizable design, mobile responsiveness, SEO optimization, property search functionality, analytics, lead nurturing automation, community support, scalability, and competitive advantage. It empowers real estate professionals to create effective websites that capture and convert leads into buyers and sellers.

Visit boomtownroi.com

10. IDX Broker

IDX Broker is considered one of the best real estate website builders for several compelling reasons:

1. MLS Integration: IDX Broker seamlessly integrates with Multiple Listing Service (MLS) databases. This integration ensures that your real estate website displays up-to-date and accurate property listings, a critical factor for potential buyers and sellers seeking reliable information.
2. Customizable Design: IDX Broker offers a high degree of customization, allowing you to create real estate websites tailored to your branding and style preferences. You can design unique layouts, choose color schemes, and add custom content.
3. Mobile Responsiveness: In today’s mobile-centric world, IDX Broker ensures that its templates are mobile-responsive. This means that your real estate listings and services will be accessible and functional on various devices, including smartphones and tablets.
4. SEO-Friendly: IDX Broker emphasizes search engine optimization (SEO) best practices, making ranking your website well in search engine results easier. This can result in increased organic traffic and visibility for your listings.
5. Property Search Functionality: IDX Broker offers advanced property search features, allowing potential buyers to search for properties based on specific criteria such as location, price range, property type, and more. This enhances the user experience and helps clients find their ideal properties.
6. Lead Capture: IDX Broker provides customizable lead capture forms and widgets. This enables you to collect visitor information and inquiries efficiently, helping you build your client database and follow up with potential buyers and sellers.
7. Content Management: Users can easily add and manage content, including blog posts and property listings, to keep their websites fresh and informative. Content marketing is essential for engaging with potential clients and establishing industry authority.
8. Third-Party Integrations: IDX Broker allows integration with various third-party tools and services to enhance your website’s functionality. This can include integrating with customer relationship management (CRM) systems, email marketing platforms, and more.
9. Community and Support: IDX Broker users can access a community of real estate professionals using the platform. This community fosters networking opportunities, best practice sharing, and staying informed about industry trends. Additionally, IDX Broker offers customer support to assist with technical issues and questions.
10. Affordability: IDX Broker offers competitive pricing options suitable for individual agents, small agencies, and larger brokerages with varying budgets.
11. Lead Generation Tools: IDX Broker provides lead generation features, such as property alert notifications and property inquiry forms, that help capture potential buyers’ information and keep them engaged.

IDX Broker is considered one of the best real estate website builders due to its robust MLS integration, customization options, mobile responsiveness, SEO optimization, property search functionality, lead capture capabilities, content management, third-party integrations, supportive community, affordability, and lead generation tools. It empowers real estate professionals to create professional websites that effectively showcase property listings and services to potential clients.

Visit idxbroker.com

What is a Real Estate Website Builder?

Building a website is the first step to succeeding in your real estate career.

But there’s a big difference between having a website and having a website that generates a consistent flow of leads and ultimately gives you freedom for your business.

The truth is your website is only one part of the online marketing puzzle. 

For instance, do you have answers to the following questions? 

• How are you going to drive consistent, high-quality traffic to your website? 
• How will you make sure that your website converts traffic into leads? 
• How will you know when a lead comes in so you can contact them immediately? 

Those are super important questions to answer before you start building your website. 

The biggest mistake that real estate professionals make is they just put up a website, cross their fingers, and then get crickets.

Your website will only be as effective as your entire online marketing strategy. 

We start by giving our members a high-converting website that turns visitors into leads like clockwork.

That’s ground zero. 

Then, we provide the tools, resources, and software to help our members…

• Drive high-quality traffic through Google.
• Track performance. 
• Get notified when leads come in. 
• Brand their business. 
• And lots more. 

Just having a website is not enough if you’re serious about using the power of online marketing to grow your real estate business. You need all the other puzzle pieces in place.

Once you have the entire strategy, your website will become an asset for your business, creating predictable and exciting lead flow.

Now, you could do that yourself and try your hand at a custom, unique-to-you website if you want. Or hire that out…

But unless you or they are a professional web designer AND expert online marketer in the real estate industry, you’re probably in for stress and confusion. 

How to Choose the Best Real Estate Website Builder

What is the best real estate website builder? Ultimately, there is no “best” product. The best web builder depends on your company size and business type.

Your real estate business needs a website that converts visitors into leads. But it can be overwhelming trying to figure out where to start.

Designing a website can be complicated. You might even find yourself quitting before learning how to build a website.

The good news. To build a good business website, you don’t have to understand or learn complex coding. You can use a website builder instead!

An excellent real estate website builder is easy for beginners to learn and start with. They typically provide templates and features based on best practices that give you the advantage of faster results without spending as much time learning the details of website building.

If you’re unsure where to begin, using a website builder rather than hiring a website designer would be a better choice. And that’s true of any business putting off building a website because you don’t know where to start. Every day your business goes without a website, you lose leads and deals.

The Benefits of Real Estate Website Builders

Here are some of the critical benefits of website builders.

Takes Less Time: A website builder will take a fraction of the time to build compared to a custom site. 

This is because website builders are designed for non-experts. So, there’s no need to spend weeks or months learning how to use the platform. 

Costs Much Less: Website builders like Carrot cost a fraction of what hiring a web developer to build you a custom site would cost. 

In addition, there are no ongoing maintenance costs. All updates and changes are free for life. 

Is Easy To Use: Website builders like Carrot are easy to use, even for people without experience with coding or web design. 

Want to make some changes? All you need to do is drag and drop, and you’re done! It’s that easy. 

Converts Like Clockwork: There’s no guarantee that a custom-built site will convert well — and since it’s nearly impossible to change after the fact, you’ve only got one shot…

Most website builders allow you to make changes and test different things whenever you want quickly. Plus, you get website templates proven to convert in your specific niche, whether you’re a real estate agent or investor.

Key Features a Real Estate Website Builder Should Have

Hopefully, you understand the benefits of using a website builder like Carrot instead of hiring someone to build you a custom site (learn more about custom sites below). 

But what features should you vet when looking for the best real estate website builder? 

After all, not all website builders are created equal. Some will work better and perform better than others. 

Here are the features we recommend looking for in the tool you choose. Carrot has all of these! 

A Mobile-Friendly Design: More than 50% of all web traffic and leads now comes from mobile devices, so your site must be designed with mobile devices in mind.

Test your website using Google’s mobile-friendly test.

Here is an example of a mobile-friendly website.

• An Intuitive Editor: The website editor should be easy to use and understand, even if you have no experience with coding or web design.

• Industry-Specific Templates: The best real estate website builders will have specifically designed templates for the real estate industry. 

• Lead Generation Tools: A good real estate website builder will give you more than just a website but also lead capture forms, call to action (CTA) buttons, lead managers, SEO trackers, and other lead gen tools. 

• IDX Integration: One of the most critical features for real estate agents is IDX integration. 

• Tested and Proven to Convert: Your website builder should have a history of converting visitors into leads.

• 24/7 Customer Support: If you have questions or need help with your site, you’ll want customer support available around the clock.

What Pages Does Your Real Estate Website Need? 

Now that you understand the importance of online marketing and why using a real estate website builder is a better strategy, let’s talk about the different types of pages your website will need. 

Marketers want to create and host real estate websites with valuable content that effectively engages buyers and sellers. They know they need a website but don’t know what pages are the most necessary or where to start when putting one together.

There’s a big difference between a well-thought-out real estate website and one put up on a whim. 

So, which pages does your real estate website need? 

Here are the most Important Pages

Homepage

Your homepage is the first thing people see when they visit your website.

This should be the most compelling page on your website. The headline should quickly tell people what you do, and the rest of the page should empathize with your target market and explain how you can help them. 

The CTA, meanwhile, should be front-and-center. 

Here’s an example of an agent website (scroll to see the full page)…

Here’s an example of an investor website (scroll to see the full page)…

Location Pages

If you operate in multiple locations, you’ll want to create location pages for each one. This will help you rank in Google for various high-value keyword phrases. 

Your location pages will be your homepage duplicated with specific locations and updated content to that market. 

About Page

Your about page is a critical piece of your website. In fact, according to our tests, it’s the second-most visited page after the homepage. 

This is where you introduce yourself to your target market and explain why you’re the best person for the job. 

You should also list your qualifications, experience, and any awards or recognition. 

Testimonial (Review) Pages

To prove just how powerful testimonials can be (at least the conversion rate side of things), Unbounce reports on an A/B test run on WikiJob’s website. Ideal for testing, Version A and Version B are identical save for one difference: Version B includes a testimonial above the website’s opt-in form.

In the end, Version B increased the conversion rate by 34%.

Let’s put that in perspective for a wholesaler’s website.

Imagine that you drive 1,000 website visits every month, generating 100 leads per month on your website (a 10% conversion rate — typical for Carrot websites), and that you close 1 in 25 leads. That means you’re doing about 4 deals per month at, let’s assume, $10,000 profit per deal.

Boom — you add a glowing testimonial to your website and increase your conversion rate by 34%, from 10% to 13.4%.

Now, you will get more than 130 monthly leads with the same amount of traffic (1,000 website visits). And since you close 1 in 25 leads, you’ll now do a little more than 5 deals monthly with the same amount of website traffic.

You added $10,000 in monthly wholesale fees (from $40,000 to $50,000 per month) by putting a testimonial on your website.

And the same goes for real estate agents: you can increase your conversion rate and monthly income by adding excellent testimonials to your website.

You’ve Got a Website! Now What?

As you should now know, having a website is just the beginning. 

If you choose the right real estate website builder that generates leads, drives traffic, and helps your business grow, it will become an asset for your business. 

You can continue working on getting more rankings on Google, build more brand awareness in your market, and create an ongoing influx of high-quality leads. 

Ready to get started? Take a demo of Carrot’s Lead Generation Hub now…