Category: Featured CarrotCast

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A lot of people put their goals out there but to actually document it and show the ups and the downs the bad months, the bad days. If you follow my Instgram you’ll see the bad days where I’m like I hate this, I hate this. Max Maxwell

One of our Carrot core values is “Be a Beacon of Positivity and Possibility”. I love to align with people who are beacons for other and Max Maxwell is one of them.

My view of entrepreneurship is broken down into three levels:

• The Dreamer. Someone is hustling to make it happen but isn’t there yet.
• The Doer. Is settled and established.
• The Inspirer. This person is set on being an inspiration for others to do better and achieve more.

On this episode of the CarrotCast Max shares some of the cool things he’s doing every day on Instagram and YouTube to inspire 1000’s of people.

We also dive into these three big takeaways:

1. Max’s story and exactly what he did to land his first two deals.
2. Using a stacking method to target hot leads.
3. Leverage online marketing with Carrot and how he closes 1 in 4 leads from PPC.

Listen to other CarrotCast episodes at carrotcast.com and be sure to give us a rating and subscribe on iTunes.

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Listen in and Get Inspired. Learn to Leverage Online Marketing to Inspire Others to Pursue Their Goals.

1:45 – Who is Max Maxwell?
3:30 – Why he shares his daily “ups and downs” of real estate investing on Instagram.
5:15 – What his team looks like after he started consistently generating $20-$25,000 per month.
7:05 – Why he doesn’t like the term VA and instead uses “remote employees.”
9:25 – His path to real estate investing.
11:30 – Stumbling onto probate leads and his fascinating story about closing his first deal.
16:15 – Reverse engineering to build his business.
18:10 – Max’s business model. Stages: lists, bandit signs, paid traffic, and cold calling.
19:50 – How he would approach taking on a new market that he doesn’t know a thing about.
23:30 – Leverage online marketing. What’s working for him on the online side of his marketing?
28:30 – Why Max chose to join Carrot?
29:45 – What are some of his favorite real estate stories that he has shared on Instagram.
32:15 – What is his vision past reaching the goal of $100k per month. Also, his reality T.V. idea to travel anywhere in the United States to help someone close their first deal.
35:35 – Follow Max on Instagram and YouTube.
39:25 – What motivates him beyond revenue. What is his “why” at this point in his life?
44:15 – Max’s closing inspiring words.

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Sellers will call and say you know I have 10 letters on my desk. So of those 10 letters what makes you stand out? How are you personalizing that letter? And, how are you connecting with that seller like no one else is? That’s what I think about when I create my marketing. April Crossley

April Crossley has almost been with Carrot from the beginning. April shares how she has grown her business and made the leap into real estate full-time after leaving a high-paying medical career.

She also reveals how she’s now built up her portfolio of rental properties to dozens of properties. Also, find out her direct mail strategy and how she leverages her online real estate investing with Carrot to amplify her business.

Listen, enjoy, and check out more CarrotCast episodes at carrotcast.com.

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Listen in to learn how April combines her online real estate investing with direct mail to acquire 40 + units and 10+ flips per year.

1:15 – Who is April Crossley? Where is her real estate investing business located, and what does her team look like?
4:15 – Breaking down her whiteboard notes and schedule structure. How she stays on task.
8:15 – What was that “aha” moment when she decided to shift from a high-level healthcare career to real estate investing? 
14:00 – Viewing risk differently. How April sees risks differently than most people. Also, how long it took for her to feel safe to leave her job?
18:00 – If she had kept her medical license, would she have slipped back into that career?
20:00 – Breaking down her business model. What does her mix of rentals and flips look like right now, and why does she have that strategy?
24:40 – In a competitive market, where is she finding her properties? Online and offline?
25:50 – April’s direct mail strategy. What types of messages does she put in her letters? She gets creative and puts much thought into the message and design.
33:35 – How she builds credibility with her prospects.
38:45 – What made her feel like she needed a web presence? How is having a website helping her investing business?
41:20 – Why building credibility in real estate is so important.
45:10 – What she is seeing from her online leads. Has she seen a difference in quality or closure rate between her online vs. offline leads?
46:45 – How did she get such high SEO rankings, and what was involved in that process?
49:05 – What advice would she give to a student who has decided to start investing but is very hesitant? How would she get them to push through?
51:45 – What advice would she give someone who needs to start a website for online real estate investing?

Find more about April Crossley on Facebook @Lazy Girl Real Estate Investing

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I kept reading stuff about real estate and it just really, really interested me. So I got my real estate agent license and started doing some real estate brokerage stuff on the side. Made some money on the side and got so consumed with it that because I really liked real estate that I got fired from my job. Tom Cafarella

On this CarrotCast episode Boston’s #1 Home Buyer, Tom Cafarella, breaks down his journey and real estate marketing strategy. Tom walks through step by step his journey from a job he hated, to making the leap, to realizing he needs to be great at marketing.

He slowly learned and refined his marketing from the ground up.

Breakdown:

• Tom spends $1million a year on marketing. He explains what works for him and what doesn’t.
• His #1 way of generating leads online is Facebook (for sellers). He breaks down in detail how he’s having success on Facebook where others aren’t.
• And, before switching to Carrot a year ago or so, he was skeptical Carrot could outperform his custom site. He made the switch and test it. Carrot doubled his online leads and business… HUGE ROI.

Listen, enjoy, and check out more CarrotCast episodes at carrotcast.com.

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Listen to this CarrotCast episode and how to create your own real estate marketing strategy and generate more leads for your business.

1:15 – Who is Tom Cafarella? From a “hated” accountant position to building a real estate company now running 100+ fix and flips per year and much, much more.
9:00 – The two things that triggered Tom to change his mindset to take a risk and get going in real estate. You have to put in the hours to be successful.
15:55 – What happened after his first wholesaling deal that netted him $115,000. Implementing different marketing systems and why did he decide to leave the Homevestors franchise.
19:05 – When and why Tom became a student of real estate marketing strategy.
21:00 – Find out a little bit more about his real estate system and training at realestateinvestingiseasy.com.
24:00 – What he tested during his marketing scaling and diving into Facebook ads.
27:45 – What types of ads are working for him on Facebook.
32:25 – Why it is so hugely important to drop people on a high converting, quality, website.

“If someone said to me, Tom I want to run my Facebook ad account but I want to drop it to this non-Carrot site, I would actually not do it.” – Tom Cafarella

34:15 – Your missing big time lead volume if you don’t have a mobile responsive and optimized website.
37:00 – How to build a cold call list.
39:30 – Why is this quote…

“Ultimately the business that can spend the most to acquire a customer wins.”

Is so important to Tom.
43:30 – Overall – you need to marketing for deals every month. If you don’t you’re going to fail.
45:45 – Why he made the switch from a nice looking custom website to Carrot.
49:15 – Tom’s estimated ROI Carrot will produce for him – it’s amazing!!
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