Category: The CarrotCast Podcast

From online marketing to mindset, join us as we unlock the best stories, tactics, and strategies from America’s top investors and agents.

Ep 10: How A Former Olympian Stands Out In A Sea Of Competition in A Competitive Market w/ Martin Boonzaayer
“If I’m an investor and I want to buy a stock, I can’t just go buy a stock for 20% less than it’s worth. But in real estate I can. That’s what I love about real estate. You can provide a service that people need and want, get a deal, and make a profit at the same time.” Martin Boonzaayer

Are You Having Trouble Fighting Your Way Through A Competitive Market? Listen To This CarrotCast And Start Standing Out!

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It’s not every day that you get to have a conversation with an Olympian. Especially not one who is a very motivated and smart real estate entrepreneur.

This CarrotCast’s guest is that guy. Martin Boonzaayer is one of the top investors in the very competitive Phoenix, Arizona market. In fact, there is probably no better place to experience trial by fire.

Over time, he’s built a system around being professional, consistent and honest with his clients. By using this system, he continues to stand out from the competition, even while offering much lower prices. He recently offered $20k less than his competition and closed the deal that netted $32k.

Follow along and learn this system and much, much more!

Have you Subscribed yet on iTunes??? If not, do it and rate us, we’ll love you forever!

Enjoy :-)

SEE ALSO
- Getting Your First Deal Done + A Tip To Double Your Assignment Fees w/ Tom Krol
- Tips On Building Your Wholesaling Team To Gain More Freedom And Purpose w/ Alex Pardo
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Martin joined us on this CarrotCast to talk about…
- How he leverages his Carrot website with direct mail.
- How to stand out from competition.
- Being professional. It pays off!
- His hiring process for VA’s.
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Start – How Martin got his start in real estate and his cool story of being an Olympian.
7:43 – Ramping up direct mailing. Why trying to be more competitive on pricing wasn’t the answer. Solving that problem using a professional presentation.
12:13 – How his company stands out in one of the most competitive markets in the nation. They consistently beat competitors while offering much lower asking prices.
18:30 – What methods he incorporates to expand into other markets and his plan to expand over the next 12 months.
26:36 – Where he looks to find great VA’s and what to look for in the hiring process.
31:05 – Building trust with clients. How he made an offer $20k less than his competition, closed the deal, and netted $32k.
34:12 – Honing leadership skills is valuable.
36:18 – Creating a business that matters and impacts others.

For any of us to succeed, we all need to succeed…We all have to be all in!

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September 6, 2016
Ep 9: My Top SEO Guy Lays Out 4 Critical SEO Tips In 2016 w/ Matt Dalbey
“Getting ranked for a handful of core keywords is very important and it’s the starting point. Finding and identifying those important keywords is where you need to start. But that is only a means to an end. That is literally the tip of the iceberg.” Matt Dalbey

Who Else Has Given Up On SEO Too Soon? You Probably Know A Few. Maybe Even You…

But…You Might Have Been Closer To Higher Rankings Than They Thought. Listen Below To Learn What Everybody Ought to Know About SEO…

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In this CarrotCast episode, we dive in with our GO-TO SEO guy, Matt Dalbey. He has an awesome data-driven approach that we think will point your SEO mindset in the right direction.

If you want to learn how to smash through SEO barriers in order to achieve a higher ranking website in organic search results, then this call is for you. If you want to learn some behind the curtain SEO tips only the professionals use, this is for you. And lastly, if you want to feel more energy and passion today, this episode is for you.

PS – If you enjoy this episode, give us a review on iTunes and Subscribe. It helps us get our message out there even more and impact more people with the Carrot goodness.

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PAST EPISODES
Check out this educational conversation with Matt about…
- Having the right mindset for SEO.
- The importance of using long-tail keywords.
- Why SEO requires time to develop.
- How to create a long-term strategy.
- Different opportunities to build links to your website for higher SEO rankings.
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Start – Who is Matt Dalbey and why he’s so good at SEO.
8:30 – Having the right “long-term” SEO mindset is extremely important. That is one of the things that sets successful SEO apart from those who fail.
13:55 – Real SEO client testimonial. Going from 0 to 80% of their leads via SEO. Getting ranked for a handful of keywords is a great start, but it’s only the tip of the iceberg. The iceberg is long-tail keywords.
19:30 – What are long-tail keywords?
23:40 – Don’t be the gold miner who gave up too soon and just missed the big one. Methodology and money.
32:55 – How to build a good SEO foundation.
34:40 – Using natural LSI, “latent semantic indexing” keywords in your content.
36:41 – Creating a strong long-term strategy that is more than just updating your site. Using strong data to drive changes.
42:00 – Thinking outside the box when building a link building strategy.

“You want to provide value when linking to their site… quality over quantity”

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August 30, 2016
Ep 8: Flipping Houses In A High Priced Market + Nailing Your Success Mindset w/ Michael Borger
“I’m a big believer that marketing is 90% of this business. Marketing for the deals and obviously marketing for private money together. 10% is important but if we’re not marketing for deals, you really don’t have a business.” Michael Borger, Oahu Home Buyers

Want To Learn More About Michael’s Approach to Success? Listen In To Find Out How To Avoid The #1 Most Fatal Marketing Mistake When Starting A Real Estate Investing Career

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In this CarrotCast podcast, Trevor is joined by real estate investor Michael Borger, owner of Oahu Home Buyers.

Michael is an expert at remote rehabbing and wholesaling in the Aloha state of Hawaii from his home location in San Diego.

He values marketing and shares one of the biggest mistakes he sees others make: not marketing enough. Marketing should be 90% of your real estate investing business. He also touches on having an understanding to how to scale your budget and marketing effort.

And…a little lesson in Psychology… learn how to think with your good investor brain and not your emotional investor brain. Make good deal decisions like a veteran investor, not a newbie!

Enjoy :-)

SEE ALSO
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We had a great CarrotCast conversation with Michael about…
- Flipping houses in a high priced market.
- Dabbling in marketing …Don’t Do It!
- Developing a marketing plan and why 90% of your real estate business is marketing.
- How to implement quickly but with quality always on your mind.
- Deciding when to back away from a deal. And …being okay with that.
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Start – Remote rehabbing, exploring different markets and adopting a new business life as a parent.
7:30 – Price point and deal flow differences in markets.
10:20 – Don’t dabble in your marketing. Take charge and scale your effort so you can grow your business exponentially.
13:30 – Creating a plan to implement and execute the things you need to get done to have a successful business.
17:20 – How to handle leads that give off the feeling of desperation or “nail-biting”. If the deal doesn’t feel right, don’t be afraid to walk away.
20:50 – What type of guideline Michael sets when approaching a deal. And… why traditional formulas don’t work well in expensive markets.
22:30 – Constant and never ending incremental improvement and how Michael is always trying to improve himself and his business.

I’m going to own this energy of my business …and it’s going to be awesome!

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August 23, 2016
Ep 7: From $200 Million In Amish Fireplaces To Flipping Properties w/ Ryan Berry
“I was in a position of not being able to fail. I had to succeed. I just had to.” Ryan Berry owner of Global Real Estate Solutions

How Do You Make Your Marketing Stand Out In A Crowded Marketplace? Listen Below…

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How many times have you heard someone say they are tired of working the same job? I bet it’s a lot. But…how many of those actually push themselves to a different life?

That’s what this week’s CarrotCast guest, Ryan Berry, did.

He was a successful CPA turned marketer, generating millions of dollars in revenue selling Amish fireplaces. Sounds fantastic! But…it wasn’t making him happy.

So, 3 years ago he decided to control his own destiny. He gave two weeks notice and dove into real estate investing and flipping properties head first.

Right now Ryan’s real estate investing business is…on fire!

Find out why Ryan has been so successful and how he uses his past marketing knowledge in the real estate industry.

Enjoy :-)

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We had a chance to sit down with Ryan and have a CarrotCast conversation about…
- Leaving a very good, high paying career and building his real estate company.
- Shifting his marketing mindset from Amish fireplaces to real estate wholesaling.
- Following your passions and driving towards dreams.
- What other real estate marketing options he uses besides yellow letters.
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Start – Leaving a very successful career and taking the leap to a happier more fulfilling life.
11:12 – What his overall strategy is, mistakes he has made, and getting off the active income path and moving into more of a passive income.
15:47 – Taking the same marketing mindset he used while generating millions of dollars in revenue from Amish fireplaces and shifting it into real estate.
24:15 – The marketing mix that is working for Ryan right now. He has 37 leads under contract!
35:46 – How Ryan ties his Carrot website into his plan to dominate his local market.
40:52 – Building credibility and having another way for his leads to respond.
42:56 – Getting out of your own way. Everyone deserves to have the life of your dreams. Just go for it.

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August 16, 2016
Ep 6: How To Talk To A Motivated House Seller + Getting Your First Deal Closed w/ Brian Evans
“You know the mindset stuff is everything. Most people don’t have the skin or the mindset to pursue their dreams that they think they’re after. You’ve got to accept at some point you gotta jump” – Brian Evans

How Do You Build Massive Credibility With House Sellers? Find Out In This Episode…

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In this CarrotCast episode, (have you Subscribed yet on iTunes??? If not, do it and rate us, we’ll love you forever!) … Trevor is joined by Brian Evans, real estate investor, and owner of The First Deal. The First Deal focuses on helping new investors close their first deal or their first 100 deals.

Brian’s real estate journey started from a spot where not many other real estate investors find themselves, working on Wall Street in the Trump building.

One day he came home to find a book from his Father waiting for him. There was a post-it note on it that read “Son, read this, take notes, let’s talk. Dad”. That book changed his life, his way of thinking, and drove him into the excitement of real estate.

From there, he practically forced two real estate investing brothers to hire him as an apprentice. WITHOUT PAY. He learned the industry and closed his first deal with them in 2004 for $42,000. He hasn’t looked back since.

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Check out this conversation with Brian about…
- His crazy journey into real estate investing.
- How hard it can be to be an entrepreneur.
- Mindset shifts for new investors and why they are so important.
- Tips to find motivated house sellers.
- The exact words you should say to house sellers to close more deals
- How new investors can build credibility.
And …so much more! Enjoy :-)

Or, Watch the Video Version

Start – 9:00 – Brian’s path to real estate investing. From working in the Trump Tower on Wall Street to now running his very successful business.
9:30 – Why he chose to basically work for “free” to learn the real estate industry.
10:45 – Being an entrepreneur is hard. Follow your gut.
15:12 – The difference between the people who succeed vs. the ones who don’t.
18:20 – The #1 hardest thing for new investors to do.
19:46 – How to build credibility if you are a new investor.
23:40 – Building relationships with realtors to generate a referral pipeline.
24:08 – For a new investor, how many sellers do you need to talk to before getting your first deal closed?
30:35 – Why Brian teaches building confidence in order to hurdle any obstacle.
34:55 – What he does when something goes wacky in the middle of a transaction. And, a couple of good and bad stories.
46:25 – What legacy Brian wants to leave and how his business fuels that.

I’ve got my butterfly wings, now it’s time to fly.

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August 9, 2016
Ep 5: Tips On Building Your Wholesaling Team To Gain More Freedom And Purpose w/ Alex Pardo
“I knew that my blood, sweat, and tears was for the greater good. Not only was it to build the lifestyle I want but to also provide for my family. I knew that it was going to help and impact others.” Alex Pardo

Have A Sense Of Purpose To Make A Bigger Impact Every Day

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In this CarrotCast episode, Trevor is joined by Alex Pardo, wholesaler, and entrepreneur in Miami, Florida. He originally wanted to be a corporate CEO and was accepted into GE’s Financial Management Program, but found that 70-80 hour work weeks wasn’t going to be his future.

He chose to backpack around Europe for a period of time until he had that “ah-ha” moment…to venture into real estate wholesaling.

He found that by getting away from the corporate “structure” he was able to drive a personal mindset shift, create the lifestyle he wants and continue to make the lives of others around him better.

Since that mindset shift in 2005, his real estate business has gone through many phases. He now has a team of employees that allows him the freedom to work on other real estate and entrepreneur projects that fuel his passions.

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Check out this inspirational conversation with Alex about…
- Where his wholesaling business currently is and where he wants to take it in the future.
- How he hires his employees and how the process has changed.
- Why mindset shifts are important and why he had to make a change.
- His desire in life to inspire others to reach their dreams and goals.
- His process for tackling challenges head on.
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Start – Alex’s journey from corporate stranglehold to having freedom and creativity to run his own business.
21:03 – What his current role is in his company.
21:45 – Using Podio as a wholesaling CRM tool.
22:50 – Mindset shift – marketing to agents.
23:40 – Focus on hiring. How to start building your wholesaling team.
26:48 – Having employees take the Kolbe personality test.
33:30 – What impact Alex wants to make. Being an inspiration for the 9-5 worker. It’s not just about money…it’s about helping people. Finding your passion and what you truly love doing.

As a CEO, if a task you’re doing isn’t making you money…outsource it.

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August 2, 2016
Ep 4: Virtual Wholesaling To Cast A Wider Net Outside Your Home Market w/ The Justiniano Bros
“What I’ll do is schedule a time for my handyman to come through and bid out the house for me. That way I have a good idea of what repairs I need to do.” Adam Justiniano – CEO of Quick Home Offers in California and InvestorCarrot customers for the past 3 years.

How To Build A Virtual Wholesaling Strategy And Get Those Motivated Seller Leads Closed

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Can you really run a successful real estate business with virtual wholesaling? Adam and Josh Justiniano can tell you, it’s not a myth.

These two, young, investors coming out of Southern California are currently killing it using virtual wholesaling in different Central California markets.

Since 2013, they have been able to close over 50 deals and are continuing to expand their reach.

In this full-length CarrotCast video, Josh and Adam discuss their virtual wholesaling strategy. From hiring a handyman to scout the property – to how they get the contracts finalize with their clients.

We hope you enjoy!

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We had a chance to sit down with Adam and Josh recently and have a CarrotCast conversation with them about…
- The type of deals that are currently driving their wholesaling business.
- Why they started their company and some goals moving forward in 2016.
- What they look for in the type of population before entering a market.
- How they use virtual wholesaling to enter different markets.
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Start – 6:47 – Josh and Adam open up about getting their first deal in November 2013 and being able to close on over 50 transactions since.
6:47 – 10:04 – How they determine what cities they focus to virtual wholesale in.
10:05 – 15:37 – How the Justiniano brothers wholesale or flip without visiting the client in person.
15:39 – 18:36 – Their approach to making the offering and putting it under contract as virtual wholesalers.

Also…Watch more of Josh’s story – how he closed 18 deals in his first year and how to get motivated seller leads online using SEO.

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July 26, 2016
Ep 3: Text Message Marketing + Mindset of Managing Your Business With Daniel DiGiacomo
“The reason I got into real estate or any other business, was so I could completely operation the whole thing in my bathrobe from the kitchen table” Daniel DiGiacomo – CEO of one of the most active real estate investment firms in Baltimore and a Carrot customer for the past 2 years.

From Zero To 100+ Deals. How Is He Doing It?

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Daniel started wholesaling houses and became one of the most successful flippers by closing more than 100 deals in his first 18 months of business.

He’s built a very successful wholesaling company in Baltimore Maryland. In 2015 they closed 117 deals and through the first quarter of 2016, they’ve closed 40 deals.

To generate deals, he uses a marketing mix of around 50% from direct mail, 40% from the web, and 10% from text message marketing. That is one of the main conversations in this CarrotCast podcast. Daniel discusses how he utilizes text message marketing and what potential pitfalls to avoid.

Also, for business owners, there can be a “trust” mental block when allowing employees to have the freedom to do their jobs. Daniel dives into how he struggled with trust and how he has been able to change his mindset when he hires and delegates employees.

Click play and enjoy :-)

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We had a chance to sit down with Daniel recently and have a CarrotCast conversation with him about…
- The types of deals that are currently driving his business.
- Why he started his company and some goals moving forward in 2016.
- Using text message marketing and what to be aware of.
- How to create a mindset shift when hiring and delegating employees.
- Who he is currently following in the real estate industry.
Watch the Video Version

Start – 6:00 – Daniel discusses the types of deals that are currently driving his business, how he’s generating leads, and what he projects his 2016 year will look like.
6:18 – 14:37 – Diving into the strategy behind his text message marketing.
14:40 – 25:24 – Dealing with trust and how his mindset has changed to delegating employees in order to free up his time to be able to focus on bigger projects.
25:25 – 34:30 – Mindset of managing your own real estate investment company and designing a set of rules that you can carve into stone.
34:30 – Why he has been following Kevin Plank; CEO of Under Armor and Baltimore Investor.

“We haven’t had a lot of deals go sideways as a result of rules. But, we have built a stronger buyers list because of them.”
July 19, 2016
Ep 2: Advanced PPC Tips Higher Returns With Your Marketing w/ Dan Barrett
You know that feeling when your Google Adwords PPC campaign just isn’t pulling the numbers you want?

Ya, we do too. Google PayPerClick is its own animal and can be pretty intimidating sometimes.

Even for people who are tech savvy and have the time to learn how to do PPC marketing well.

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But what do the experts, the people who do PPC marketing every single day… for active investors around the country… do to get the highest ROI out of their campaigns?

What tips and tricks have they learned as they’ve driven hundreds of thousands (or millions) of clicks and hundreds of thousands of leads to squeeze more return on investment out of their PPC?

Well, that’s what our guest today, Dan Barrett, and I chat about.

Not only is Dan a superhero fan, as his office shows, but he’s a huge fan of data (like I am). Data is pretty nerdy, but it’s what pays the bills here at Carrot for our high achieving investor clients because when you have the data you have the advantage over those who don’t.

So enjoy this conversation I have with Dan, CEO of AdwordsNerds, and get a glimpse into his world as an entrepreneur, what he’s passionate about, his story, but also his tips to ramp up the effectiveness of your Google PPC marketing for motivated house sellers.

Oh, I almost forgot… make sure to download the Advanced PPC Marketing Guide + Top 804 Most Profitable House Seller Keywords report that we made in conjunction with Dan and his team.

Enjoy :-)

— Trevor

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We sat down with Dan Barrett and had a CarrotCast conversation with him about:
- His story of how he took he has built his PPC company.
- Why the workspace environment is important.
- How and why he has found the real estate investor niche market.
- How his team conducts PPC studies and tests.
- Why he built a huge, very informational and complex PPC report.
- What he looks for in ROI in his client’s accounts.
Watch the Video Version
- Start – 12:22 – Dan and Trevor talk about their work environments and why their offices are set up the way they are
- 12:25 – What the heck “AdwordsNerds” is.
- 20:25 – How specializing in a niche real estate PPC marketing creates higher ROI.
- 26:41-33:00 – Is there a need to create specified landing pages for targeted search terms such as “sell a house in divorce”
- 34:30-48:55 – Why does AdWords Nerds compile such exhausting levels of date when creating campaigns?
- 47:00 – Understanding PPC ROI and the difference between targeted campaigns and broad 1000+ keyword campaigns.
“If you’re willing to take a high cost per lead, you can get all the leads in the world as long as you’re willing to pay $10,000 per lead… If you want a lead for 50 cents, I can get that too… For everybody, it’s about finding that right place.”

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July 12, 2016