Category: The CarrotCast Podcast

From online marketing to mindset, join us as we unlock the best stories, tactics, and strategies from America’s top investors and agents.

  • EP 30: 4 Real Estate Lead Generation Predictions In 2017 w/ Trevor Mauch

    EP 30: 4 Real Estate Lead Generation Predictions In 2017 w/ Trevor Mauch

    My 2017 Predictions For Real Estate Lead Generation In 2017 w/ Trevor Mauch

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    During times when the real estate marketing is going good, don’t lose your focus on the business fundamentals. Feasting and blindly following a business path can lead to destruction.
    Trevor Mauch

    From cluttered markets to video advertising, here are some real estate lead generation challenges we think you should know in 2017.

    2016 flew by and lots of changes happened in the online marketing landscape for real estate investors. Google made some big SEO updates, AdWords updates, mobile continues to climb in importance… and the real estate market is shifting.

    What are our CEO, Trevor Mauch’s, predictions for 2017 and how real estate investors and agents will HAVE TO SHIFT in order to crack through the clutter of competition in your area?

    Listen in for Trevor’s 4 real estate lead generation predictions that could help you gain an advantage in your marketplace online.

    Also, don’t miss our other episodes at www.CarrotCast.com


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    3:50 – Prediction 1: Shifting in the market. Follow business fundamentals.
    9:20 – The shift from investors to agents.
    10:22 – Prediction 2: The market will get cluttered in 2017. How do you stand out from your competition?
    11:25 – Riding the mobile wave. In 2016, 56% of all online leads on the Carrot platform came in via mobile/tablet. Two years ago, that number was in the mid-40% and 2015 teetering right around 50%. Where will it be in 2017?
    15:30 – Prediction 3: Mobile. Why having a mobile-friendly site just isn’t good enough anymore. Your website must be optimized for lead generation.
    16:45 – The 2016 AdWords updates and the indication of where Google is going in 2017.
    17:50 – Focusing 100% on setting up a mobile website advantage. Especially on Facebook.
    22:00 – Prediction 4: Marketplace competition bottleneck. How to cut through your market clutter. Especially utilizing video marketing. Using video to sell your listings, generate more leads, and attract new clients.
    34:35 – What you should be doing with video, Facebook, and YouTube.
    36:30 – Nailing your niche real estate content.
    38:14 – How to put yourself in the “Content Always” mindset.
    39:25 –  What is going to happen with motivated house sellers?
    40:15 – Adjusting your marketing message to suit the current market state.

    Need a little help planning out your year? Listen to our annual planning call and get Trevor’s exact process to plan and crush the year ahead. Visit: oncarrot.com/epic/replay

  • EP 29: 8 Ways To Kill Your Goals (And How To Avoid Them) w/ Trevor Mauch and Adrian Nez

    EP 29: 8 Ways To Kill Your Goals (And How To Avoid Them) w/ Trevor Mauch and Adrian Nez

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    No one made you go into debt. It was nobody’s fault other than yours. So that has to be fixed before you can start investing. You need to get out of debt and you need to be able to control where you are now.
    Adrian Nez

    92 percent of people who set goals never achieve them! How do you break yourself from the populous and avoid what may be derailing your goals?

    Average people tend to fall prey to these 8 goal killers more often than high performers. What about you?

    Will you derail your goals this next year?

    Will you have a process to notice and jump over these 8 goal killers when they come into your path?

    Adrian Nez and Trevor Mauch from the Carrot team discuss the 8 goal killers, how and where they pop up in our lives, how to get past them quickly (or avoid them all together), and what struggles they’re going through in their own lives as entrepreneurs growing 6 and multiple 7 figure companies.

    This could change your entire year ahead if you avoid just one of these common goal killers.

    Listen to our other episodes at www.CarrotCast.com


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    Stop sabotaging your personal and business life. Listen to this episode of the CarrotCast with Trevor and Adrain to get that knowledge and mindset for positive change.

    4:40 – Taking a look at what derails a lot of entrepreneurs.

    8 Ways To Kill Your Goals And How To Fix Them

    5:30 – Derailment 1: Not having an established routine. How to fix your routine to stay on track.
    10:10 – Derailment 2: Focusing on the wrong things. Learn how to identify symptoms and what the root causes are so you can fix them.
    19:40 – Learning how to think accurately before thinking big.
    26:10 – Derailment 3: Failing to schedule quiet time to reflect upon and organize your life.
    35:25 – Derailment 4: One of the biggest derailers – Shiny object syndrome. Chasing that next best thing before you have given something else time to establish.
    46:45 – Derailment 5: Lacking the “why” in your goals. If you don’t know why you’re doing something, you’re setting yourself up to fail.
    55:40 – Derailment 6: Failing to plan. How many hours have you been on Facebook or watching TV vs. how many hours have you spent planning out your next year?
    1:05:05 – Derailment 7: Doing everything yourself. Learn why it’s so important to delegate certain tasks in your job.
    1:09:25 – Derailment 8: Not setting your body and mind up to perform at a high level.

  • EP 28: Content Marketing Ideas For Real Estate w/ Content Master Aaron Orendorff

    EP 28: Content Marketing Ideas For Real Estate w/ Content Master Aaron Orendorff

    Content Marketing For Real Estate Content Master Aaron Orendorff

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    Content is not a single player sport. If you’re doing it alone… You’re doing it wrong.Aaron Orendorff

    On this CarrotCast, Aaron Orendorff of iconiContent, doses out actionable advice and tools for investors and agents looking to improve their real estate content marketing campaigns in the year ahead.

    How do you achieve quick business growth? One of the main ways is giving your audience high-value content.

    But, how do you use content marketing correctly? How do you do it to where it actually builds value into your business to bring you the clients you need?

    As a real estate investor, how do you create content that cuts through the clutter in your market, so you stand out as the expert?

    At Carrot, we write and craft the content that builds credibility and achieves higher rankings in Google. We create evergreen content that will rank well for months or even years.

    How would you love to create content today or this week or this month that brings you the leads for months or years to come?

    On this episode of the CarrotCast, we’re joined by one of the top SEO, conversion, and content marketers in the U.S., if not the world.

    Aaron Orendorff is going to make your life easier by giving you some content marketing ideas for real estate that you can use in your business to create content that breaks you free from the market and places you steps ahead of your competition.


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    Listen to this CarrotCast with world-renowned content marketer Aaron Orendorff…

    4:30 – Aaron’s unconventional journey into content marketing.
    7:30 – Why content marketing is so powerful and the importance of getting outside the “bubble” when creating your real estate content strategy.
    10:20 – Trevor’s content background, path, and strategy.
    12:25 – Aaron’s 3 part process for managing content.
    15:05 – How to generate content marketing ideas for real estate.
    17:00 – What online resources Aaron, and you can too, uses to write real estate content.
    19:25 – Using Buzzsumo to come up with really strong real estate content ideas.
    22:15 – Online tools that Carrot uses for topic and keyword research.
    23:45 – Where to find quality writers so you can delegate your workload.
    26:00 – Aaron’s 4 step process for laying out the structure for a piece of content.
    31:25 – Why you need to come up with your own content marketing pillars; such as, video content or skyscraper posts.
    34:00 – How to repurpose your content and why it’s such a valuable option.
    41:10 – Carrot’s simple repurposing structure.
    44:25 – Why it’s important to choose one type of content to produce when you’re first starting out with your real estate content.
    46:45 – Aaron dishes out some advice for processes and systems for beginning content creators.


    Aaron Orendorff is the Head of Marketing at Recart — an SMS platform helping ecommerce businesses grow through text-message marketing. Previously the Editor in Chief of Shopify Plus, his content has appeared on Forbes, Mashable, Entrepreneur, Business Insider, The New York Times, and more.

  • EP 27: Memphis Invest’s Chris Clothier On His $100M/yr Business Model For Real Estate Investment

    EP 27: Memphis Invest’s Chris Clothier On His $100M/yr Business Model For Real Estate Investment

    Memphis Invest's $100M/yr Business Model For Real Estate Investment w/ Chris Clothier

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    I love telling people “day one we did one house.” There wasn’t this whiteboard masterplan to do something. It was just…”Let’s go buy a house, make some money off of it, offer a service on it, and then we’ll do number two.”
    Chris Clothier

    Do you know the secret to a thriving business? It’s not competitive pricing or a major marketing campaign.

    The secret to a successful business is building and fostering healthy relationships.

    You MUST build and care about the relationships you have with your employees, your suppliers, your contacts, and most of all, your customers. This leads into…

    What does it take to grow a $100M/yr real estate empire and buy 15 houses per week… all while growing an amazing culture and team that is massively impacting the world?

    Well Chris Clothier, one of the owners of Memphis Invest, dives into his story, successes, and struggles.

    We dive into specific things they did early on to stand out from other investors, specific things they do to build an amazing culture with their team members, and struggles he’s had along the way. Listen to our other episodes at the CarrotCast.


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    Listen to this CarrotCast and find out the secret to what it takes to create a business model for real estate investment that generates $100M/yr.

    4:05 – What a $100M/year company’s business model for real estate investment looks like.
    6:20 – How Memphis Invest started.
    9:50 – Memphis Invest is a family company built on having really high customer service values. Find out what they did before real estate investing and why they made the shift.
    13:45 – Dealing with real estate market shifts.
    16:15 – The importance of being fundamentally sound and sticking to your word. The difference between operating on a scarcity mindset or an abundance mindset.
    19:00 – Finding a market to expand into that fits your criteria… not just buying houses.
    22:50 – Why Chris follows a “do the one thing that others don’t want to do” approach.
    26:25 – Why culture and experience are such big parts of their business model.
    29:25 – It’s so important to create a set of core values and deliver WOW!
    33:15 – Do you know the sign of a good leader? Find out what they look like within Memphis Invest.
    35:05 – Examples of failure within leadership.
    37:45 – How to build real relationships with your clients.
    41:09 – Why it’s important to make real connections.
    52:55 – Chris’s plans and goals heading into 2017.

  • EP 26: Are You Asking THIS Important Year-End Planning Question? If Not, It’s Critical To An Epic 2017

    EP 26: Are You Asking THIS Important Year-End Planning Question? If Not, It’s Critical To An Epic 2017

    Are You Asking THIS Important Year End Planning Question? If Not, It’s Critical To An EPIC 2017

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    If you’re not happy today, then you’re not going to be happy once you reach those false goals… Make sure you’re crazy intentional when asking why you want to achieve certain goals. Those goals will then be more fulfilling.
    Trevor Mauch

    Did you accomplish what you set out to do in 2016? It’s that time to reflect on the year and turn the page to make some powerful changes in your life and business.

    Trevor dives in on this “micro-CarrotCast” episode… less than 20 minutes, on what simple shift he made 2 years ago in his year-end planning to live a more amazing life.

    For many of us, goals actually derail our happiness and success, Trevor dives into why this happens and HOW he asks just one simple question now that has led to massive income growth, more happiness, in addition to more purpose in his life.

    Listen in and then get to work planning out your next year! You can do this by joining us for our:

    “Make 2017 Your Best Year Yet! – Planning An Epic Year” Coaching Call.

    Get my EXACT planning process and worksheet that has helped me and my team continually achieve amazing things and gain momentum in the New Year, gain massive clarity, and focus.

    Just visit oncarrot.com/epic/replay


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    Listen to this episode of the CarrotCast and start your year-end planning for a successful 2017…

    3:40 – Creating your core reason to be happy in 2017.
    6:15 – When planning, make sure you’re crazy intentional and ask yourself this…
    6:40 – Don’t fall into the trap of creating these types of goals.
    7:10 – Ask that ONE question that leads you down the path of fulfilling your purpose and passion.
    8:30 – How NOT to become a slave to your goals and numbers.
    10:35 – The equation for happiness.
    11:05 – Set goals that are challenging and intentional.
    12:20 – Business planning to make other lives better.
    13:45 – Create power to make the biggest impact on the world.
    14:45 – Why it’s important to spread positivity and possibility.
    15:40 – Don’t put yourself and your business on cruise control, when you can amplify.
    18:50 – Why you need to take the time to reflect, improve, and plan for 2017!

  • EP 25: Networking Tips For Introverts… Build Relationships Instead w/ Kyle Mauch + Trevor Mauch

    EP 25: Networking Tips For Introverts… Build Relationships Instead w/ Kyle Mauch + Trevor Mauch

    Don't Waste Your Time Networking... Build Relationships Instead w/ Kyle Mauch + Trevor Mauch

    Enjoy this re-post of my other podcast… SuccessAtSuccess.com!
    If you like the CarrotCast you’ll LOVE our other podcast Success At Success!

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    I think that’s one of the key points to being a successful person is to offer value to other people and be a good person. You have to reap what you sow without intentionally doing it.
    Kyle Mauch

    Are you an introvert? Do you struggle to network and build amazing relationships and connections?

    Well, so am I. And so is my brother Kyle. We’re both shy people but we’ve found ways to build amazing networks of influential people. And so can you :-) In this podcast we’ll pass along some of our best networking tips for introverts like you and me.

    So this week we’re going to share some of the relationship building advice we’ve learned. As Dale Carnegie said…

    You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.

    Make 2017 amazing! We want you to get started on the right path by helping you broaden the people you know and to build powerful relationships.

    This episode of the CarrotCast is a family affair. My brother and entrepreneur, Kyle Mauch, joins us to share his stories of how he’s been able to crack through the clutter, get to know more people, and build special relationships with some amazing people.

    After all, the best stories are the ones we live and those usually involve amazing relationships.


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    In this episode of the CarrotCast Trevor and Kyle tackle…

    1:40 – At what point in Trevor’s career did he see the need to surround himself with people who provide value?
    3:50 – How Kyle started to build relationships while still in college, mainly by using LinkedIn and Twitter.
    6:50 – Why “networking” is the wrong term and the wrong approach to use when building a core group of relationships.
    9:00 – WRITE THIS DOWN: If you want to generate an amazing, influential, and loyal group – connect a fractured group of people.

    Not sure what a fractured group means? Find out in this segment.

    14:40 – What Kyle’s first relationship event looked like and how he learned it’s about attracting the right people, not how many.
    18:30 – CRITICAL: Most people are looking to get “mine” when instead they need to approach it as more of a friendship.
    22:40 – Why it’s important to treat each event, dinner, or get together the same. Don’t Pitch.
    26:10 – How to connect with influential people. TIP: Don’t be Cool.
    29:45 – What’s wrong with some of the relationship building trainings?
    33:00 – Finding a legit reason to talk with the influential person. Find the purpose and find out what fires them up.
    35:45 – Using relations to make introductions.
    38:45 – What is the purpose of building a powerful relationship group?
    40:20 – How to add value to a relationship without being selfish.
    43:40 – Don’t have a timeline when it comes to relationships. It’s not built around favors. Build relations around opportunities and don’t fear reaching out to your “most wanted” relationship prospects.
    52:40 – Recap: Why you don’t want to network and why you do want to build relationships that provide value.

    Enjoy this re-post of my other podcast… SuccessAtSuccess.com!
    If you like the CarrotCast you’ll LOVE our other podcast Success At Success!

    Are you an introvert? How do you network and build great relationships? Let me know below!

  • EP 23: The Seth Secret Happiness Story For Ambitious Entrepreneurs w/ Seth Buechley

    EP 23: The Seth Secret Happiness Story For Ambitious Entrepreneurs w/ Seth Buechley

    The Secret To True Happiness For Ambitious Entrepreneurs with Seth Buechley

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    There are a lot of podcasts out there that are celebrating the entrepreneur life and what you can do and achieve. And, that is all fine. But I also think that is like looking at a balance sheet and only looking at the assets and never looking at the liabilities.Seth Buechley

    As you listen to the Seth Secret Happiness Story, I want you to really think about what motivates you to be successful, have meaningful relationships, and leave your mark on this world? (Don’t be afraid to share them with us)

    Seth sold his first company when he was 29 for just under $20 million bucks.

    –  But he was miserable.

    The next several years were some of the most confusing and unhappy years of his life.

    After losing most of his money from the sale, he got a second chance to do it all over again, and grew another company even bigger ($60M/yr in revenue) that just recently sold.

    During that journey he learned the secret to true happiness and contentment, while still ambitious…and leaving a legacy and living the life he’s always wanted to live. He wrote a book called “Ambition: Leading with Gratitude” (BUY IT. SERIOUSLY. NOW.) and you’ll hear that Seth Secret Happiness story in this episode…


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    In this inspiring episode of the CarrotCast, Seth and Trevor discuss…

    2:40 – The curious story of Seth Buechley.
    5:00 – What is Ambition? Where Seth’s ambition lead him and why it can have a negative connotation.
    10:50 – What the implications of being ambitious are and being “hardwired” with it.
    12:15 – Liabilities and depression among high achievers. How to recognize it.
    17:20 – Seth Secret Happiness Story – how he fights his way out of a funk.
    23:40 – Why taking the time to celebrate wins and accomplishments is so important for mental wellbeing.
    24:00 – How the mindset of being a more grateful person and developing a company around its culture has made Seth a happier and more fulfilled person.
    29:30 – After the first go around with struggles, what changes Seth made the second time to avoid stepping into a bear trap.
    33:35 – Why setting time aside and giving yourself space to deal with issues is a trait that shouldn’t be avoided.
    38:20 – The world as we know it now:

    Too often we spend our days scouring the digital pawnshop of our smart phone while ignoring the treasures we already have. Particularly at home.Seth Buechley

    39:10 – How we can try to get away from the “beast of an addiction” – our phones.
    43:15 – What is going to make the biggest difference in times we’re living in – the age of “information”.
    45:45 – Some final advice for anyone who is going through the ambitious and driven part of their life right now.

  • EP 22: How To Create A World-Class Company Culture And Mission w/ Dutch Bros CEO Travis Boersma + Disney Executive Lee Cockerell

    EP 22: How To Create A World-Class Company Culture And Mission w/ Dutch Bros CEO Travis Boersma + Disney Executive Lee Cockerell

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    Probably 15 years or so into the business, we realized that we’re really not in the coffee business, we’re in the relationship business.Travis Boersma

    Answered: Your most burning questions about what truly effective company culture looks like.

    Take the next 60 minutes to begin molding your company culture after two of the best… Disney and Dutch Bros.

    Creating a stellar company culture isn’t easy, but it’s sure powerful and fulfilling.

    On this episode, Trevor and his brother Kyle interview the CEO of Dutch Bros, Travis Boersma, the nation’s largest drive through coffee company with a flat amazing culture and mission… along with Lee Cockerell, the former head of all operations at Disney World… on how they created and have led some of the most passionate company cultures in the world today.


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    There never can be enough time when you have such intellectual and powerful business leaders on your podcast. But Trevor, Lee and Travis find a way to discuss…

    2:30 – Introductions: Dutch Bros’ CEO Travis Boersma and Disney Executive Lee Cockerell.
    5:45 – What it took for Travis to realize his company isn’t just selling coffee, it’s selling love and community.
    7:45 – Dutch Bros culture and love story. Emotional story of empowering your employees to make decisions.
    11:20 – How Lee helped build Disney Magic and how that magic process continues today.
    15:00 – How to measure leadership performance and the fine line of coaching employees.
    20:45 – What is Lee’s approach for employees who have reached a time where they aren’t performing anymore?
    23:45 – Dutch Bros franchising model and how they are expanding.
    26:55 – How Disney controls expansion. Stories of mishaps when entering the French market with Disney Paris.
    31:00 – If only more of us would do this: Story of when Lee worked as the GM at Marriott that absolutely makes sense. Even though something isn’t yours, doesn’t mean it doesn’t need to be taken care of.
    33:30 – The importance of being 100% clear on what yours and others roles are.
    34:00 – How Travis mentors the people around him. Walk the walk.
    36:00 – What companies such as Dutch Bros and Disney do so well to attract so many to want to work for them. *Here’s a hint: opportunities turn people on.
    44:10 – What keeps Lee and Travis hungry and striving for more.
    48:15 – What’s next for Travis and Dutch Bros: Shooting for the Moon and becoming better community leaders.
    50:20 – Continuing to learn and grow from the knowledge of some many amazing people.

  • EP 21: Location Rebel: Build A Business With Passion, Purpose, And Travel With Sean Ogle

    EP 21: Location Rebel: Build A Business With Passion, Purpose, And Travel With Sean Ogle

    Location Rebel: Build A Business With Passion, Purpose, And Travel With Sean Ogle

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    The real motivation wasn’t to start a business. It wasn’t to help other people start a business. It was basically to get myself on a path that was going to make me happier in life.Sean Ogle

    MORTALITY… It’s easier to talk sports, weather, even politics than our mortality. Time is our most prized asset. So why do we misuse so much of it?

    Don’t let your business trap you. It’s happened to me and it happens to more entrepreneurs than those who find true freedom.

    But the choice is yours, and our guest today, Sean Ogle, a good friend of Trevor’s, has found a way to structure his business around his passions and purpose in a big way.

    A 6-hour work day, world travel, amazing experiences, and no regrets. Learn how Sean does it and how you can too.


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    In this inspiring episode of the CarrotCast, Sean and Trevor discuss…

    2:10 – Sean’s primary business right now… Location Rebel
    3:20 – Backstory of struggles and how one trip to Rio changed his mindset.
    6:30 – Starting his Location 180 blog and becoming the first Tropical MBA student.
    8:10 – The magic that can be created by not only constructing a Bucket List but also sharing it with others.
    14:00 – What CRAZY Life List item Trevor was able to cross off while raising money for a worthy cause.
    15:00 – Sean’s biggest Bucket List items he’s checked off and what exciting items are on his list now.
    18:00 – How to structure your schedule to work less but be more productive and have more fun. Parkinson’s Law.
    22:55 – How to cope with the guilt of working non-traditional hours in a non-traditional career.
    34:30 – The World Domination Summit and the impact it has on others.
    37:00 – Sean’s 3-Step process to build a career online. What awesome idea he has!
    39:20 – Where Sean envisions his business and other ventures in the next 2-4 years.
    43:15 – How to implement your ideas to build a lifestyle that fits within your goals.
    45:45 – Why it is important to be intentional with what and why you’re building something.
    51:05 – The amazing butterfly effect when you start helping a number of people.
    53:15 – If you were to take a leap or a risk… ask yourself “what is the worst case scenario?”