Over the year and a half since InvestorCarrot was born, we’ve had a lot of improvements, upgrades, and new features.

Heck in the past 4 months alone we’ve launched hundreds of improvements to make it even easier and faster to launch effective online lead generation websites as a real estate investor, beef up the level of support members get even further than it already is, get your leads faster (sms alerts), make your websites rank better in Google, and convert leads at an even higher rate.

But all of that pales in comparison to what we have in store for InvestorCarrot members over the next 4 months :-)

Today we’re happy as heck to roll out the first version of our Carrot Marketplace to the InvestorCarrot community.

What Is The InvestorCarrot Marketplace And How Does It Help Make Your Life Easier?

As a real estate investor, when getting real estate investing leads online… launching an effective website is just the first step.

We already make that crazy easy. <== See a video of the process there

But if you’re wanting to drive a lot of traffic to your websites (motivated sellers, cash buyers, private lenders, rent to own tenants, note sellers, etc.) you or someone has to roll up their sleeves to get to work.

InvestorCarrot gives you a huge jumpstart with our real estate investing websites to rank better in Google and convert your leads much higher than the industry average… and our support is what we’ve been told time and time again is the best in the industry by far.

So now with our new Carrot Marketplace, we’re making it as easy as buying milk (or carrots :-) at the grocery store to find the vendors, services, and help so you can ramp up your results even faster.

What Will You As An InvestorCarrot Customer Find In The NEW Carrot Marketplace?

Log into your Carrot account and click the NEW Marketplace tab to check it out for yourself.

But here’s a quick snapshot of what you’ll find in there right now… and what we have in store for the marketplace in 2015.

In this first rollout of the marketplace we’re making it easier for you to get access to the services we’ve already been helping you with and offering for months and months… this just streamlines the process and puts the powerfully into your hands.

Online Marketing & Lead Generation Strategy Help And Services

Everyday InvestorCarrot customers reach out to us looking for help with their real estate investing PPC (Pay Per Click) campaigns and SEO (Search Engine Optimization) to help ramp up the traffic and leads. If you’re in a more competitive market (a town over… say 50,000 people)… you’ll likely have to focus some time implementing our 3 Lead Per Day Training to move up the rankings in Google.

Carrot gives you a head start, implementing the steps in the 3 Lead Per Day Training give it a boost.

So you’ll now be able to connect directly with vetted and Certified Carrot Partners who can do the SEO and PPC work for you if you’d rather just have someone else do it.

These same vendors have been working with InvestorCarrot members for over a year and pulled some pretty amazing results in the process (top Google rankings in markets all across the country and consistent leads each and every day)

Help Customizing And Optimizing Your Websites

We’re always focusing on making InvestorCarrot even easier to get highly effective websites up for your real estate investing business quickly… whether you’re a techie or not.

But, if you’d rather have us do the branding for you… and build out your city-specific pages for you… and help build your personal credibility into your websites for you so you don’t have to lift a finger, that’s where this section comes in.

Access our QuickStart service where we ask you 13 simple questions, and our team gets to work customizing your websites to fit your business, branding, and goals.

Plus have our team help you capture more traffic with city-specific / local pages and more!

These are all things you can easily do for yourself inside your InvestorCarrot account… but if you’d rather focus on what you do best and have us do it for you, we’ve got you covered.

Premium Training

Our members are generating well over 10,000 opt-in leads per month right now (that doesn’t count phone call leads)… and a huge part of it is the combination of the effectiveness of our website platform and the training you can access as an InvestorCarrot member.

Right now you’ll find our Posts 2 Profits Craigslist training and our 3 Lead Per Day (SEO, PPC, Youtube marketing course) in the Carrot Marketplace.

But we plan on launching more Premium Trainings in 2015 (in addition to our weekly LIVE Carrot Coaching Calls FREE to Content Pro members) to help you market effectively on Facebook, use Retargeting to “fetch back” more leads, and more! So keep an eye out for new Premium Trainings.

Get InvestorCarrot Swag

Why have a company name like Carrot if you’re not going to have fun with it and be loud and proud about it?  Right? :-)

Well, now you can get Carrot Swag right in the marketplace.

Want a t-shirt (American Apparel – Made in the USA)? Grab one.

How about some awesome note pads with our Core Values on them… grab those in our “Carrot Swag Bag” which includes a t-shirt, a NEW Carrot Bud doll, Carrot stickers, and our awesome Carrot Idea Pads.

What’s In Store For 2015 With The Carrot Marketplace?

We’re working furiously on developing new features into the software to solidify our place as the leading Inbound Online Marketing platform for Real Estate Investors… which we’ll release to members as we finish them up.

But, we’ve realized that some features don’t make sense to build into every website that is launched. Things like an advanced BirdDog Referral Program system to help you generate bird dogs to find you more deals. Or “built for you” Podio apps to help you better manage your lead flow. Or marketing campaigns that are crushing it for people. Or 1 on 1 strategy consulting with me and our top performing Carrot members to help you bust past your roadblocks and excel… you get the idea.

So be on the lookout for other resources, tools, and website add-ons so you can further leverage InvestorCarrot to reach your goals.

And heck, if you have ideas for great resources, tools, and new functionality for your InvestorCarrot websites please shoot them our way!

Be on the lookout for more announcements about new features and enhancements over the next several months. We’ve got some in store that we know you’re going to LOVE.

Sound Off Below About The New Marketplace!

Hit me w/ comments and questions below… or if you’re not an InvestorCarrot member yet but are considering it, throw your questions my way! We’re here for you and would love for you to be a part of the success that our members are having (10k+ leads per month and growing!).

At least a half dozen times a week I get emails from our customers and Carrot newsletter subscribers asking a question like…

“I see my bounce rate is 72% and that seems high. Is it? And does the bounce rate on your website really matter?”

First off… you may be wondering what a “bounce rate” for a real estate investor website is… why your bounce rate matters (and why it may not matter much at all)… and whether yours is even high in the first place (because it may not be).

A few things to think about before I dive in… so you know whether this post is for you.

• Do you value ranking high in Google for phrases your motivated seller, buyers, tenants, private lenders, etc. are searching?
• Do you want to increase the number of leads you’re getting online?

If so, you’ll want to read this post :-)

First…

Does The Bounce Rate On Your Website Really Matter?

What Is A Bounce Rate Anyway?
(in simple terms)

As far as Google is concerned, in their own words, a bounce rate on a website is… “The percentage of single-page sessions on your website”. In simpler terms… the number of visitors to your website who land on your site… then don’t click anything else and visit any other pages on your site.

Now, that’s the technical term.

But keep in mind… since your real estate investor websites should focus on generating leads… and a certain % of your visitors will just pick up the phone and call you (especially motivated sellers with our InvestorCarrot websites) without clicking on other pages on your website, those visitors will be considered a “bounced” visitor as far as Google is concerned.

So for a lead generation focused website that has a clear call to action for the visitor to pick up the phone and call you, your actual bounce rate may be a tad lower than your Google Analytics bounce report is showing you.

In addition, I’ve been asked hundreds of times… “What is a good bounce rate?”.

Really that’s a tough question.

It really depends on where your traffic is coming from and what the purpose of your website is.

If you run a news website and you have a bounce rate of 75%… that may not be a bad thing because people tend to read 1 article and then leave.

If you run an online store selling cool gadgets… and your have a 75% bounce rate… that means people aren’t engaging on your site, checking out other items, or placing things in the shopping cart. In that case 75% isn’t a good thing at all.

Last, if your website is geared primarily as a lead generation tool (especially for motivated real estate sellers)… you shouldn’t really expect a bounce rate below 40%. Heck, you likely shouldn’t expect a bounce rate much below 60% on a page specifically geared to get a motivated seller to sell you their house (unless you use one strategy that we’re testing right now that is yielding lower bounce rates but sellers that aren’t as highly motivated in general… but the jury is still out).

As a great basis of comparison… below is a screenshot of the traffic stats from our Carrot customers for this past 7 days.

Actual Traffic Stats From Our Members Websites In The Past 7 Days

Why Can Your Bounce Rate Sometimes Be A Big Deal (and when you should not pay much attention to it)?

Before you check your Google Analytics account and freak out because your bounce rate is 75%… just know that your bounce rate isn’t anything to really sweat over unless you’re really focusing hard on SEO and the conversation rate of your website and are in a place where you’re starting to ramp up your traffic to your website.

If you’re just now getting rolling with your website… or haven’t really started to focus on generating SEO traffic much… skip the rest of this post and go out there and focus on generating traffic to your website first.

Bounce rate is something we’ve focused on with the way we’ve built our InvestorCarrot websites… so you don’t have to worry about that stuff if you’re a Carrot member.

If you have a website you’ve built yourself, on another system, or had a web guy build one for you who isn’t an expert in real estate investing lead generation… and you’re ready to ramp your leads up… your bounce rate is something you should have an eye on.

Here are a couple of the main reasons you should keep an eye on your bounce rate as a real estate investor.

Bounce Rate Can Affect Your SEO Rankings

It’s been long known that Google looks at hundreds of factors when deciding where your website should rank.

Several of those factors are what are called “user signals”… which are things that the actual website visitor does based on the quality of your website.

According to a recent report put out by SearchMetrics, both Time on Site and Bounce Rate show a positive correlation… that websites that rank in the top 10 in Google tend to have good bounce rates and a longer than average time on site.

Your bounce rate isn’t one of the first things I’d tell an investor to focus on to increase your rankings… but if you’re struggling to crack into page 1 or rise up page 1 for a search term like “sell house fast DC” or something… take a look and see if your bounce rate is 70% +… or your time on site is less than about 100 seconds.

If it is — you should do something about it for sure.

With InvestorCarrot, to give you a basis of comparison on the “time on site” metric, below are 2 snapshots from our own Google Analytics account.

Avg. Time On Site For The Past 12 Months Across Hundreds Of Investor Websites

Avg. Time On Site For The Busy Warm Months In 2014 Across Hundreds Of Investor Websites

If you see your bounce rate more than what you see above or your time on site less than what you see above (especially if your average visitor stays less than 100 seconds on site)… check out InvestorCarrot.

Those rates are the average rates across our platform… so some members websites are doing MUCH better because they’re driving more highly targeted and quality traffic… while others are driving lower quality traffic that may “bounce” much more quickly.

In the end, your bounce rate and time on site are factors that can affect your search engine rankings… but don’t spend a lot of time on them if you haven’t even focused on the higher leverage activities you can do to rank better first.

Bounce Rate Is An Indicator On Whether Your Site Is Converting Well Or Not

Another thing that the bounce rate is a leading indicator for… is how well your website is performing.

If your website is geared to convert visitors to leads and you have a bounce rate over 80% lets say, you can bet that the website likely isn’t performing very well on the conversion side of things.

But, does a bounce rate of 70% mean that your website isn’t converting well?

Not necessarily.

In some markets with PPC marketing, a 9-14% conversion rate is a solid conversion rate for motivated sellers. You could conceivably have a website with a 70% bounce rate and still have a respectable conversion rate of a lead.

What To Do About Your Website Bounce Rate And Let’s Eliminate The Bounce Rate Fear Today…

If you’re not generating much traffic or leads yet… you shouldn’t even be worrying about bounce rate at all. You should be focusing on the higher leverage things to get traffic to your site. Bounce rate is priority number 1,004 on your list of things to worry about at this point.

As an InvestorCarrot member, go through our SEO tools and training… our Craigslist Marketing Course, etc. And heck, our system already has a very good bounce rate and among the best time on site stats in the industry.

If you’re not a Carrot member, no sweat. There are lots of things you can do to start ranking better in Google and getting more leads. In fact, we have free resources here on this website that’ll help you do that.

If you are on page 1 or close… and are having a tough time getting that #1 ranking and you have a bounce rate over 70%… you may want to see what you can do to improve your bounce rate and time on site… it could help give you an edge in Google’s eyes.

Ways To Reduce Your Bounce Rate

1. Join InvestorCarrot so your website loads faster, is mobile optimized, has better and more engaging content that keeps people on your website longer, and has the conversion elements built into the website to convert higher than the average real estate investing website.
2. If you’re not on InvestorCarrot, if you’re using just a squeeze page… stop! Use a full lead generation website to ramp up your time on site and lower your bounce rate (and increase your leads).
3. Write better and more powerful content that engages the person on your site.
4. Stop using videos that auto play when someone lands on your site (that’s a bounce rate killer).
5. Make the first impression of your website be a good one. It should feel credible, inviting, and make a connection with the visitor.

In the end, don’t fret about bounce rate if you haven’t started to generate more than 100 visitors a month through your SEO or PPC so far.

And if you have a bounce rate over 70% but are still getting great leads… don’t sweat it! Focus on the big things that will help you drive more traffic and improve conversions… and if you keep doing the right things and keep building your website to provide value to your web visitors your bounce rate may just take care of itself.

I’m sure you’re thinking the same thing… but it’s been insane how darn fast 2014 flew by. It seems like just last week I was sitting at a local coffee shop I like to hang out at on “non office days” writing up my 2014 goals… and getting with our team and jotting down how we’d rule the world in 2014.

And the funny / scary thing is… the years only get faster.

Before we know it we’ll be looking back on 2015 reviewing how the year went… and asking ourselves if we did what we wanted to do the previous 12 months.

That to me is a huge motivator. Knowing that time is going to pass whether I get focused, excited, and make stuff happen or not. So we might as well give it all we’ve got… ignore the naysayers… and crush it in life and business.

So… with the end of our first full year in business here at InvestorCarrot… providing what high achieving real estate investors all over the country are calling “the best real estate investor websites I’ve seen” again and again (we’re attracting more top notch investors in each market than any other website system for real estate investors)… I want to dive into some of the things the InvestorCarrot community was able to achieve in 2014… some of our biggest wins and failures as a young company… and what you’re in store for in 2015 as an InvestorCarrot community member (whether you’re an active customer of ours or not… you’ll benefit BIG TIME in 2015).

7 Things We’re Insanely Proud Of For 2014

2014 was a great year for us as a company and for our customers… here’s 7 things we’re proud as heck of for 2014.

1. Tons Of Customer Love And RESULTS (Leads and Deals) In Our Thread Of Awesomeness

Around the start of 2014 we started something we call the “Thread of Awesomeness” here at InvestorCarrot as an internal team tool to help us all keep our eye on why we do what we do. Each week… when any member of our team interacts with a customer who has an AWESOME result or experience… we throw it into this chat thread that we use internally as a team… called The Thread of Awesomeness.

I wish I could show you all of the hundreds of awesome comments customers sent us in 2014 (we averaged 7 per week!)… but this snapshot below from just 1 week in December is a pretty good representation of the types of “AWESOMENESS” happening for our Carrot members using our system.

That stuff keeps us motivated to do what we do… and our team

2. Nearly 500% Increase In Traffic and Leads For Our Customers!

This kind of speaks for itself. Almost a 500% increase in traffic to our customers websites.

A few cool stats for the year…

• 2,052,930 page views
• 656,736 visitors
• Nearly 1 million visits
• An average visit time of almost 2 and a half minutes (average… our most successful members are seeing a time on site of over 3 minutes!)
• And this winter our customers generated nearly 10,000 leads per month to their websites (and growing)

3. Spreading Carrot Delight To Our Customers With Crazy Great Support!

One thing I said I wouldn’t compromise going into launching InvestorCarrot was on support. In fact… “delivering wow” to our customers is one of our Carrot Core Values (which we both live by and work by). To us here at InvestorCarrot great customer experiences is a heck of a lot more fun than crappy customer experiences. It makes it fun coming into work when the customers you work with really like ya.

Customers can rate their experience with us when they connect with us through support and over this past 12 months 90% of our customers rated us as having GREAT service, 8% rated our support Okay and 2% poor (can’t make everyone happy eh :-)… that’s on 3,233 tickets we resolved for our customers in 2014! 

Another cool metric we’re proud as heck of… that 98% of InvestorCarrot member support requests were replied to within 24 hours… 89% in under 6 hours… and most in under 1 hour during work hours! Try us and see :-) 

4. Our Carrot Team Grew Stronger

Going into 2014 we had a full-time team of 5. With a couple team adjustments and shifts over 2014… we re-focused on the core of what we’re great at… and brought aboard a kick butt new team member in November… and strengthened our relationships with a few key partners to help in areas where we’re not ready to build in-house teams quite yet.

5. Releasing Dozens And Dozens Of Software Updates, Trainings, And Complete New Features
(like sms alerts and more!)

During 2014 we held 50+ LIVE weekly Carrot Coaching Calls (which are included in all Content Pro plans at no additional cost), simplified the software over the way it was to end 2013, added additional features like sms / text message lead alerts, more integrations like Zapier, simplified YouTube video embeds, Content Pro content marketing system, and more!

We’re releasing updates to the software on an almost daily basis… and plan to ramp that effort up in 2015 to really focus on a few big game changers for our customers to help you generate more traffic and leads. Keep an eye out :-)

6. Restarting Our Carrot Blog With Great, Useful Content To Help You Grow

In November we launched the new design of this blog and renewed our commitment to bringing you behind the scenes content that will help you move the needle in your business each week to generate more leads, rank your websites better, increase your website conversion, and improve your happiness as an entreprenuer.

Keep an eye out for our weekly posts in your inbox and join in the conversation each week!

In fact, what do you want us to write about more in 2015? Let me know in the comments below :-)

7. Growing A Profitable, Fun, And Effective Business Starting With Just Our Sweat, Focus, And Hard Work

Too many companies try to hide the “sensitive” parts of their business from their customers… like revenues and profits… but really there’s no need to hide your successes or failures from your clients.

In fact, by growing a profitable company it’s actually a great thing for customers. That means more cash for innovation, more cash for building an even stronger support team (which we’re looking to hire another Customer Success Hero in early 2015!), more cash to move faster to keep YOU… our customers ahead of the curve from your competition.

So we’re proud as heck that we’ve grown a company this past year and a half that is very profitable, without outside funding, with a small team 100% based here in Oregon, that is doing great things for (and with) our customers. Without this big win… the other “wins” above honestly wouldn’t matter… and we’ll continue to grow and manage this company to ensure stability and innovation for our customers and our own families in 2015 and beyond.

3 Biggest “Failures” And How We’ll Improve Them In 2015

With the great year we had… also came some bumps and bruises that we survived. Most of them were self inflicted and totally avoidable… but lessons we had to learn in order to grow stronger to the point we are today.

1. Losing Focus Of Who Our Core Customer Is

This is a biggie. At times during the year we lost our way and created things in our software and marketing efforts that focused on the wrong customer. Our ideal customer is a high achieving investor. Someone who is motivated, who isn’t using real estate as a new business “opportunity”… but rather a serious career, and who is ready and willing to invest time, money, or both to accelerate their results online.

You’ll see a tighter focus on this type of person in 2015 which will dramatically improve your results.

2. Not Building The Business WE Wanted To Build

It’s really easy to listen to outsiders and let their opinions influence the way you live life and grow your real estate investing business. We did that a bit too much at times this past year as well… growing InvestorCarrot at times in directions that really didn’t resonate with me at my core on the reason we created this company in the first place.

Now with a renewed focus on our vision, why we exist as a company, our ideal customer that we can help the most, and the life we want to live… we’re already on an exciting and more focused track to crushing it in 2015… the way WE WANT TO DO IT.

3. Lack Of Organization And Focus At Times Led Us In Wrong Directions

This one is honestly directed mainly at me as the CEO of the company.

This has always been a weakness of mine and something I’m continually working to improve. me personally… not being as organized as the leader of the company as I need to be. Which led to things like announcing releases in the software and training and not hitting many of the dates I put out there, etc.

So the last 2 months I’ve personally had to make a renewed commitment to being more organized. My team has helped with this a lot and we’re now relying better on systems to track our projects, communicate better as a team, and be more focused and clear on our goals and objectives each month and week.

I’ll write a post in 2015 walking through what we’ve done to really start the transformation to working more focused, organized, and be less busy on a daily basis.

Some Things To Expect From InvestorCarrot In 2015

As great of a year it was in 2014… it won’t compare to the year we have planned out for 2015.

Yes, we’ll be continuing to build out the best inbound online marketing platform for real estate investors with additions to help you rank your websites better and easier, track your rankings instantly, increase the conversions on your websites even further, get more leads, manage those leads more easily with systems (like Podio, coming soon), and more!

But what we’re going to really focus on in 2015 is not just features… but finding better ways to help you get personalized guidance to get you the results you want in your business and your life.

This includes…

1. Our New Marketplace – Soon you’ll be able more easily find the tools, resources, training, and help to get you even better results. Look out for this in January 2015
2. More Industry Best Training Opportunities– Our Carrot members have come to know and love our weekly LIVE Coaching Calls with me and our other team members… but we want to spread the love in 2015. Starting in January everyone in our Carrot community can come to a new monthly training call open to all subscribers to our email list.
3. More Personal Guidance – Our customers have asked, and we’re making it easier for you to get more personalized help as you need it as a Carrot member. This means more ways to connect with people who can help you implement your SEO, PPC, and lead gen strategy… more ways to get tailored action plans to what you need to do to get results in your market.
4. Honing Our Inbound Lead Generation Tools Within Carrot – We’re proud of what InvestorCarrot has grown to become. But we have a greater vision for how we can make your life easier and more profitable in 2015 with better tools to help you rank your website, generate more leads more easily, and spend less time customizing things on your websites… and more time doing what you love to do.

We’re really excited about 2015 and are thankful for a great community of investors who are really supporting what we’re doing here at InvestorCarrot to help transform the way high achieving real estate investors use the internet to grow their real estate business.

How Was Your 2014 And Where Do You Want To Improve In 2015?
Let’s continue the convo in the comments below!

NOTE: 4/2 – APRIL FOOLS! – Thanks for with us on our April Fools gag. It was a blast! Some people really loved the new “branding”… some thought we were off our rockers! But everyone had a blast with it. Of course Carrot is going NOWHERE and we’re excited at the future of InvestorCarrot and our customers :-) Now… 364 more days to plan next years April fools… ;-)

For the past year, our team over here at Carrot has been working hard to help you grow your real estate businesses… and have fun doing it.  We’ve grown from zero customers to well over 500 active members now… and growing each and every week.

Yes, we’ve had some stumbles as we’ve grown and some growing pains… but we’re proud to say that we’re starting to make our little dent in the universe one Carrot member at a time.  We literally get testimonials and stories from our members every single day talking about how Carrot has literally changed their businesses.

In fact, here’s another deal that one of our awesome customers closed this week because of leads she got from her InvestorCarrot websites (way to go Britt!!!!).

NOTE: See her comment in that post on where she says all of her leads come from. Online in her case = InvestorCarrot. We love it!

With All Of The Deals, Leads, Great Conversions, Fun Carrot Bud Shares… It’s Time For A Change.

Our Carrot staffer April Phouls doodling the heck outta our whiteboard to map out our bigger better future. See the full whiteboard here

Around the start of 2014 we really got to looking at things.

We looked at the future of Carrot as a company, a product, our customers needs and goals… and saw things in a bigger brighter future.

We mapped out our next “evolution” of Carrot as a brand… a product… and a force to help change the world… and in the end, decided that with a huge strategy shift… should come a fresh new brand identity to usher in this new era here at our company.

Announcing Our New Name: Turnip (InvestorTurnip). Yep, that’s right… let’s “Turn It Up With Turnip!“

Now, I know what you’re thinking.

First off, why?

Why turnip? Wasn’t Carrot just perfectly fine?

Well, we didn’t come to this decision lightly. We really loved (and still do) the Carrot name.

Our members have come to love the Carrot Bud (our mascot) sightings… getting a random Carrot gift in the mail when you do something cool with our company… and the all around great feeling you get when you see the color Orange all over the place.

We get it. We loved “InvestorCarrot”.

But we’re all about staying ahead of the curve.

Whether it’s keeping our technology at the cutting edge so you as our customer stay at the cutting edge… or continually providing epic training to help you stay sharp…

… and we did some research and noticed that the brand of carrots in general (the vegetable) has remained stagnant over recent years… while the brand of turnips has actually increased in popularity with Americans.

Since we’re all geeky with Google search data… we ran some reports and found that Google Trends shows that turnips have really grown in popularity over carrots in the past decade.  See the chart below from Google Trends.

And we don’t want to have our brand attached to a “dying” vegetable.

Turnips are the future. And InvestorTurnip is your future.

Further Research That Helped Shape Our Rebranding Decision

When I initially came up with the “InvestorCarrot” brand back in late 2012… I really loved the ring of the name “Carrot”.

But I really didn’t do any “market research” on people’s perception of the Carrot.

Once I saw the startling data above (that Carrots are losing popularity to Turnips) I decided to actually do the right thing this time around… and put in some time in market research. As we all know, your brand can be HUGE in how people perceive you.

Name a shoe company “Slow Shoes”… and you’re dead in the water. But “Air Jordans”… and the sky is the limit.

So surprisingly, once I got out there and started asking around and doing “blind taste tests”… I started to see the same.

In fact, at my daughters pre-school we ran a taste test with a bunch of 3 – 5 year olds... kids who have grown up on “Go-Gurt” (is that even real yogurt? I’m still not sure… ) and baby carrots (kids these days don’t even know what a real carrot actually looks like! They think they all grow to be just “baby carrots”)… as you can see in the picture below…

Turnips beat out carrots by a wide margin in this taste test

Kids are our future… and if this company wants to stay relevant and “on the cutting edge”… we feel that by getting on the turnip bandwagon before the majority of American’s realize there’s even a band wagon to get on… we’ll be setting a trend and get a lot of early adopters who just like to be the “first” to do the new cool thing

We feel that turnips are iN…

… and Carrots are on the way out.

We found some interesting facts about the turnip that we really loved too… check them out on the Turnip Wikipedia page. I think you’ll find them pretty darn awesome too.

How Does This Affect You As A Carrot / Turnip Member?

First off, if you’re already an InvestorTurnip member (all members have been migrated to our new InvestorTurnip platform effective today) you don’t have to do anything.

Just toss out the Carrot Bud doll if you were lucky enough to get one (or save it as a collectors item and sell it on ebay someday)… and we’ll soon be coming out with our new “Terry the Turnip” mascot dolls… and our new Turnip t-shirts that are almost done with production. More on that soon.

There are a couple things you’ll need to do though before your Carrot account is fully operational on our new InvestorTurnip account.

Follow the quick steps below today and lets usher in the new era and welcome in our new brand identity of InvestorTurnip!

Step 1: Post a quick comment below (and “like” this post) and let us know about your excitement for the new branding! Research shows you’re bound to love it! But we’d love to hear. Comment below!

Step 2: Just so you’re up on the “latest” turnip factoids (and the surprising but true meaning of the word “turnip”… head over to the wikipedia turnip page << Check it out

Step 3: We haven’t 100% committed to the whole “InvestorTurnip” brand yet, our lawyers (dontcha love ’em?) are looking into any possible trademark infringements or other legalities that may prevent us from going all “turnip” on ya. So keep a look out for future announcements.