Fix your zero leads problem with a high-converting website.
Built for local businesses. Powered by AI.
Stop wasting money on generic website builders producing zero leads or a custom site with nothing to show for months of spend.
Get found when and where customers are searching, capture demand at the right moment, and turn attention into action.
Marketing Agency Software
Time-saving, AI-powered marketing agency software that makes it easy to launch & manage client sites.
Local Business Websites
Top-performing lead generation websites for real estate & home service providers.
4,000,000+ inbound leads, $1 billion+ in customer revenue, tens of thousands of page 1 rankings and AI mentions
(Over 20 pages of customer testimonials. sheesh! that’s a lot)
Your marketing has leaky buckets.
Carrot fixes them.
There are “Phantom Expenses” in every business. Even yours.
Money that should be in your bank account, but went to your competitors instead. Dozens of “under-optimizations” across your marketing & CRM quietly leaking out leads, deals, and profits.
Business owners switch to CarrotWeb every day from AI site builders, custom WordPress sites, ‘free’ sites included in the ‘all-in-one’ tool, and the cheap site builders… and get an instant boost in performance (and profits).
Local marketing agencies switch to CarrotAgency so they can stop spending weeks custom-coding client sites that turn into bottomless pits of security patches and plugin updates … but produce a tiny handful of leads and never dominate local search results.
People are switching to CarrotCRM from the cluttered, bulky ‘all-in-ones’ that are really ‘mediocre-at-all’, unnecessarily difficult & a spendy trap of build-outs… and improving their lead-to-closed deal rate without adding extra headcount.
Hundreds of customer testimonials show how things perform better (with less hassle) on Carrot. That’s money in your bank and time back on your calendar.
Carrot has been around since 2013. We’ve pioneered high-performance, best-in-class websites, serving tens of thousands of real estate and home services pros (and the agencies that help them).
And with our InvestorFuse acquisition, we have the best-in-class CRM for serious inbound real estate marketers, too. It’s now called CarrotCRM. Every CarrotWeb plan includes the free version of CarrotCRM so you can grow with confidence.
In 2026, we launched the NEW era of Carrot. Amazing website design flexibility, AI tools, and data-driven performance recommendations to help you optimize and stand out everyone leads are searching.
Tried us in the past and thought “all Carrot sites look alike?” Those days are over. Dive into this site, book a demo, and try Carrot risk-free. We’d be pumped and honored to serve you.
Trevor Mauch, Co-Founder & CEO
Built for Local Search Marketers who care about Performance, Security, Speed, and Confidence.
If you’re tired of that all-in-one that was attractive when you started, but is now costing you leads and deals from under-performing “ok” features… Carrot is for you. If you want to have ownership of the things that matter in your website, but don’t want the hassle (and expense) of everything else… Carrot is for you. If you want to own your brand online, stand out, and build trust online. Carrot is for you.
Use just CarrotWeb to get more leads. Use just CarrotCRM to close more leads to deals. Use them both together for the magic.
Get clients online faster and manage more accounts without expensive tools, time, or headcount.
Your local search marketing platform to attract consistent, high-quality local leads. A great website, zero hassle or tech expertise.
An action-based CRM that helps inbound closers work more leads and focus where it matters most. Get more done, no matter your team size.
Carrot sites convert 7x higher than other lead sources & bring in 2.5x more profit per deal.
See what makes Carrot special.
AI-powered inbound marketing
and sales tools that keep humans dialed-in
✍️ AI Content Writer
Generate custom website copy in one click. Matches your voice, your market, your brand. What used to take hours now takes minutes, and it’s built on 10+ years of conversion data.
✅ AI Page Optimizations
If your site ever encourters an SEO issue or warning, you’ll know about it. Quickly discover and correct issues before they hurt your lead gen.
💬 AI Autonomous Lead Manager
Launch custom, trained AI lead follow-up agents who can text and email leads to qualify them and gather key information.
📞 AI Call Analysis
Every call is transcribed and scored for lead motivation. Know which conversations are worth reviewing, and which reps need coaching.
🧠 AI Lead Scoring
Every lead gets scored automatically based on motivation signals. Your team knows who’s hot before they pick up the phone.
📋 AI Opportunity Summaries
Get caught up on any lead in 30 seconds. Property details, seller intent, conversation history — all summarized so you’re ready for every callback.
… and more AI tools coming!
Thousands of top real estate investors, home service providers, and local marketing agencies use Carrot to grow with less hassle.
“Carrot sites are great because you can literally have a full-fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, installing WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.”
Jason Moss
Digital Marketing Agency for Real Estate Investors
Products: CarrotWeb
“We had our biggest month ever, Google PPC to a Carrot site. We did $140k in assignment fees at a 5:1 ROI. I have the control I need with my website, without the issues I had with my old custom site. For the first time in a long time, business, family, and faith feel all aligned.”
Marco Padilla
Wholesaler/Flipper – Florida
Products: CarrotWeb, CarrotPro (Concierge Setup Service), EPIC
“We received the most leads in a month ever this month. We also had our biggest month of sales this month. As you can see, most come from my Carrot website/SEO. My old site never produced like this. What I have found is consistent blogging has helped my rankings. I do 8 a month, mainly because I have 3 topics I hit every month (kitchens, bathrooms, roofs).”
Chris Tighe
Remodel Contractor – Cypress, TX
Products: CarrotWeb
Built for real estate investors and local service pros
to reach motivated leads where they’re searching.
Generate more motivated leads. Build trust. Increase marketing ROI. Lose the tech hassle. When you need to get in front of motivated property owners, we’ve got you covered.
Carrot is built for your local service business model.
The right pages, copy that makes sense for your business, CTAs that drive action. Carrot sites are built to make sense for your business speciality.
Wholesaling & Flipping
Attract and convert motivated house sellers and cash buyers.
Land Flippers & Investors
Get in front of the best motivated land sellers (and buyers).
Note Buyers & Sellers
Capture motivated note sellers who are looking to sell online.
Mobile Home Investing
Mobile home leads are hot. Get sellers + buyers faster.
HVAC
Whether you’re a residential or commercial HVAC pro, get found online by your ideal customers.
Roofers
Show off your experience and roofing specialty with a site that builds trust and drives business.
Plumbers
For emergencies, renovations, and new installs, make sure you show up when locals are searching.
General Contractors
Showcase your work, happy customers, and exactly what you do with a high-converting GC website.
Are local businesses your customer?
Thousands of local businesses have poorly performing websites, don’t rank well in search results, and aren’t ready for AI search. There is an amazing opportunity to help them, and CarrotAgency makes it easy.
Marketing Agencies
Want an easier, faster way to launch, manage, and improve client sites? CarrotAgency gives you powerful tools to easily manage recurring tasks, generate new business for your clients, and grow your client list.
Network Builders
Have a network of local businesses and service providers you already know? Turn those connections into recurring revenue by easily launching a high-performing site that beats their current marketing. No experience required.
Coaching Programs, Franchises
Add value to your coaching program or franchise by providing your members with a fast, SEO-optimized site that matches your approved format and works for your program and members.
Ok, now let’s dive into how Carrot works…
Our Strategy: Carrot is your high-performing hub of trust
Your website is the heart (or “hub”) of your marketing.
Marketing channels come and go. Algorithms shift. But one thing stays constant: your website is where potential customers decide to call you… or your competitor.
Direct mail, PPC, TV, radio… all offline marketing drives online demand. Before they pick up the phone, they Google (or ChatGPT) you. And what they find either builds trust or kills the deal.
Our websites are built specifically for real estate investors and local service businesses that serve property owners. That’s our only focus. Every page, every element, one goal: convert motivated sellers, buyers, and homeowners into leads.
“Especially in the age of AI SEO, your website is your hub of trust.“
— Search Engine Land
“Direct mail is our core strategy; Carrot is our conversion mechanism. People find us online, and convert into leads at a really high rate with Carrot. Also, our SEO rankings have dramatically increased since we moved to Carrot. Carrot is beating our expensive custom site.”
Ryan Dossey, CEO / SoldFast (National Brand)
Path to Carrot: Custom WordPress to All-in-one “free” site to Carrot
“I’ve already seen the lead flow increase noticeably since launching on Carrot, this is a great sign!”
Jason Pritchard, CEO Pinnacle Home Buyers / Fresno, CA
Path to Carrot: Low-performing custom WordPress site to a blazing fast Carrot site
Products: CarrotWeb, CarrotPro (Concierge Setup Service)
Launch, Customize, Convert: More than just a “pretty” site
Make every visit count
- Your brand, your way. Carrot sites are built to match your business. Fresh designs, drag-and-drop editing, and AI content that sounds like you. Stand out in your market and make leads feel like they found the right business to work with: You.
- Speed and trust that converts. Every second your site takes to load costs you leads. Carrot sites score 60% faster than custom WordPress… so visitors stay, trust builds, and more of them pick up the phone or fil out your form.
- Know what’s working. Built-in lead source tracking shows you exactly which pages and campaigns drive your best deals. Integrate with your CRM or use ours. Either way, you’ll know where your money’s going… and where it’s coming from.
- We handle the tech. No plugin updates. No security patches. No (expensive) developer on speed dial. We keep your site fast, secure, and optimized… so you can focus on closing deals, not fixing code, fiddling with your site, or chasing developers.
15% lift in average check sizes
I have 3 Carrot sites that have [each] generated over $1M in assignment fees, and one of those over $2M. I do TV advertising and SEO and my Carrot site is the center of it that makes it all work. I’d considered a custom WordPress website, but the performance, ease, and ROI from Carrot can’t be matched even on a custom build. Why would I hassle with going custom?”
Jeremy Resmer
CEO, Value Land Buyers & Middle Tennessee Home Buyers
Nashville, TN
Products: CarrotWeb
Get Noticed: Ranking in local SEO and AI Search
Dominate local search.
Stay visible as AI search evolves.
Here’s what our data actually shows: organic traffic to Carrot sites hasn’t dropped since AI search came on the scene. Google searches have increased since AI Overviews launched. And local service businesses… like real estate investors, agents, contractors, and home services show more stable click-through rates than most other industries.
We’re not ignoring the shift. We’re building for it.
“I’ve been a loyal Carrot customer for almost 10 years now! One of my sites that performs well used to average 5-10 leads weekly at best. Which is good. But I’ve noticed leads slowly increasing the last 30 days. The past 7 days I’ve had 45 leads. Of those, 26 were from ChatGPT… Highly recommend Carrot sites and their AI SEO training!”
Jeff Filali, CEO of Oklahoma Cash Home Buyer, LLC
Products: CarrotWeb, AI SEO Challenge
A suite of local SEO tools to help you get better results…
🔍 Local Search Dominance
30%+ of the top Google rankings for motivated sellers are Carrot sites. Schema markup, site speed, content structure, location pages, all optimized before you hit publish.
🤖 AI Search Optimization
We’re dialing in schema, FAQ structure, guiding you on how to improve EEAT signals, and hyperlocal authority… the factors that get you mentioned in ChatGPT, Google Gemini, and whatever comes next.
AI Overviews · ChatGPT · Gemini
📍 Multi-Market Reach
Scale into new cities without starting from scratch. Our SEO architecture is built for investors and businesses who want to dominate more than one market. Published highly localized location pages or launch multiple Carrot sites if you want!
Turn Leads to Deals: Follow-up, Analyze, Refine
Once your under-performing website problem is fixed, it’s about tracking and lead management
Every part of your local search marketing machine should work together to increase your return on investment as much as possible. From tracking, analytics, follow-up, and lead management… Carrot has the tools and support to help you close the gaps.
Track Your Marketing: Know what’s working (and what’s not)
Clearer decisions with
simple data and tracking.
- Website stats. Use built-in website stats for important site visitor, lead, and conversion rate info, or easily plug in your Google Analytics code to go deep.
- Lead source tracking. Never wonder where your leads are coming from. Every lead has a “lead source” attached to it, telling you exactly where each lead came from.
- Google Search Console integration. In a few clicks, we’ll pull in your Google Search Console data to show you what keywords bring people to your site and more.
- Campaign tracking links. Doing paid ads or social media? Use our Campaign Links for your social profile CTAs, ad tests, and social posts to know which ones turn into clicks and leads.
- Phone call tracking (AI-powered). Every Carrot account gets a free local phone tracking phone to use, and you can add as many as you’d like for just $3/mo. Track calls, texts, and try our AI-powered call analyzer to quickly know how every call went.
“I’ve already seen the lead flow increase noticeably since launching on Carrot, this is a great sign!”
Jason Pritchard, CEO Pinnacle Home Buyers / Fresno, CA
Path to Carrot: Low-performing custom WordPress site to a blazing fast Carrot site
CRM + Lead Management: For inbound marketers
Turn Leads into Closed Deals, Without the Chaos
Your leads deserve better than a spreadsheet and sticky notes. And you deserve better than babysitting a bloated CRM filled with cold leads.
CarrotCRM is built for inbound leads — the motivated leads who found you online (or called you on the phone). AI tells you who’s hot. Automated follow-up keeps them warm. Your team knows exactly what to do next
“… we switched to CarrotCRM (formerly InvestorFuse 3.0) and haven’t looked back. We were on Podio and were thinking about a custom build on GHL or Salesforce, but CarrotCRM does everything we need for our high-volume wholesaling team and Carrot is more like a partner than a software. It’s the core of our business and they scale with us.”
Nick Perry, CEO, Want To Sell Now (national wholesaler)
Products: CarrotCRM, CarrotWeb, CarrotPro (Concierge Setup Service)
Here’s what you get with CarrotCRM
✅ Action-Based System
Always know the exact next action to take with every lead, whether you’re an expert or newbie. See all of your daily actions due today and process leads 50% faster than “database” based CRMs where you spend hours searching and filtering.
📊 Pipeline Visibility
See every deal from first click to closed contract. Know which marketing channels and team members are producing… and which are burning money.
🤖 AI Powered to Save You Time
AI has revolutionized how fast you can work, and we’ve built key AI features into CarrotCRM to put speed, power, and insights at your fingertips.
Find out which leads are hottest, get caught up on details in seconds instead of 10+ minutes, and let AI agents have real conversations with leads to warm them up.
How many leads and deals are you losing?
Here’s how we helped these top local marketers stop the leak.
integrate and unlock
Carrot integrates with the tools
you already use
Don’t settle for ok features that solve problems just… “ok”. That gets expensive fast. Pair Carrot with other top tools for what they’re best at, and let Carrot help you do what we’re best at.
Integrations = freedom to scale the way you want. Don’t get trapped in an “all-in-one.”
Customer Support: We’ve got you covered.
Real humans. Real help.
Who really care.
We were the first in real estate investing to offer live chat support. Not because it was trendy — because we knew you needed answers now, not in 48 hours.
Whether you have a quick question, need help dialing in your SEO, or want strategy advice on your next market — we’re here. No outsourced teams who’ve never seen a Carrot site. Just real people who genuinely care about your success.
Frequently Asked Questions
What does Carrot do?
Carrot is a website building platform that helps real estate investors, home service providers, and marketing agencies quickly and easily launch high-quality, top-performing websites. Carrot websites are designed out of the box for fast page speed, security, SEO ranking, and AI search visibility. All Carrot sites are built on a proven website design framework created with over a decade of research and testing. Carrot sites don’t just look good, they’re intentionally designed to perform well, attract traffic, and convert leads.
Carrot also offers CarrotCRM, an easy-to-use, action-based CRM for local businesses to manage inbound leads. CarrotCRM is equipped with AI features that help you focus on the best leads, save time, accomplish more, and communicate with leads automatically.
Does Carrot build a custom website for me?
Carrot has an AI website building tool that builds a beautiful website tailored to your business. Just answer a few questions about your company, what type of customers you want, and what makes you different, and the Carrot AI website builder does the rest for you. You can keep editing and customizing your site with our drag-and-drop web editor.
Does Carrot include SEO tools?
Yes! Carrot websites are designed with SEO best practices, and the CarrotWeb platform includes tools to help you target the best keywords and monitor your keyword rankings.
How much does Carrot cost?
A CarrotWeb Individual subscription (which includes a high-converting website, the AI website builder, built-in SEO tools, and the free version of CarrotCRM) is best for businesses who want to create their own site and costs $119/month. You can save 15% by signing up for an annual subscription.
Marketing agencies who want to use Carrot to host top-performing local search websites for their clients can sign up for CarrotAgency for $299/month. CarrotAgency users can sell websites directly to their clients for $29/month, or have clients sign up for an Individual plan and give the agency access to their site.
Anyone can add additional AI tools to their subscription for $99/month. The AI Suite Add-On includes the AI Page Insights, Full Site Audits, AI Call Tracking Insights, and several CarrotCRM AI features (Autonomous Lead Manager, AI Lead Scoring, and AI Summaries).
Why choose Carrot instead of a custom website?
Custom websites are very expensive, often costing several thousand dollars (plus ongoing maintenance and update costs). And their SEO and conversion optimization depend entirely on your developer’s skill and knowledge. Meaning you can pay a lot for a website that doesn’t work as well. (Just like George Anderson did.)
The No. 1 priority of all Carrot sites is top performance for SEO, speed, security, and conversion. No back-and-forth with a designer and developer. No expensive updates and fixes down the road. No need to hire an SEO agency on top of your website developer. You get a site that looks good and is built to rank in search and convert leads right out of the box … for less than $1,200 a year. It’s a cheaper, more successful option than a custom website.
Launch your site with our Beta AI onboarder
(or have us do it for you)
Try Carrot and see how quick and easy it is to setup and customize a site with our new AI onboarder.
Or chat with our team about having us set everything up for you
and you can see the results for yourself.