Choose the tools you need. Grow from there.
Start with a high-performing website and lead-generation platform, CarrotCRM on its own, or build your complete Carrot stack over time.
FOR BUSINESS OWNERS
Individual
One high-performing website with the SEO, lead capture, CRM, analytics, and tools to turn traffic into opportunities.
30-Day Money-Back Guarantee
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✓
1 High-Converting Website Add additional sites for $39/month each
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Fast, Secure Website Hosting
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AI Website Builder Launch your site in minutes
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50 Auto-Created Location Pages Target the markets you serve
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Service Pages Matching Your Business
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AI-Generated SEO, Content & Location Strategies
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Unlimited AI Rewrites
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Integrations Included
Tools to Help You Get Found Online
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Keyword Discovery Tool
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Rank Tracking for 35 Keywords
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Search Performance Dashboard
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Website Analytics & Search Console Integration
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SEO Site Audit Tools
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Monthly AI Suite Trial
Measure Your Success
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CarrotCRM Free Included
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Unlimited Campaign Tracking Links
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1 Call Tracking Number 100 minutes + 25 SMS per month
Support
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Live Chat available 7am – 3pm Pacific (9am – 5pm Eastern)
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Extensive self-serve Help Center
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Weekly open Office Hours
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Add Premium Support for $69/mo
FOR MARKETING AGENCIES
Agency
Build and manage client websites from one platform designed around lead generation, client results, and recurring revenue.
30-Day Money-Back Guarantee
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1 Agency Website Included
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Fast, Secure Website Hosting
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AI Website Builder Launch client sites in minutes
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Prospecting Website Builder Build example sites for prospects
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Carrot-Built Custom Website Template 1 included
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Reusable Custom Templates Save up to 5 for repeatable client builds
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Client Sites for $29/month Each Or manage a client-owned site at no additional charge
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50 Auto-Created Location Pages per Site
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Unlimited AI Rewrites
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Integrations Included
Tools to Help Your Clients Get Found
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Keyword Discovery Tool
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Rank Tracking for 100 Keywords Across Clients
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Search Performance Dashboard
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Website Analytics & Search Console Integration
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SEO Site Audit Tools
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Monthly AI Suite Trial
Prove Your Clients’ Success
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CarrotCRM Free for Client Accounts
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Unlimited Campaign Tracking Links
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1 Call Tracking Number per Client 25 minutes + 25 SMS per month
Easier Agency Management
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Custom Task Management
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Bulk Redirects
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User Restrictions & Permissions
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Client & Site Management Dashboards
Support
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Live Chat available 7am – 3pm Pacific (9am – 5pm Eastern)
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Extensive self-serve Help Center
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✓
Weekly open Office Hours
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Add Premium Support for $69/mo
Marketing your own business? Choose Individual. Building and managing sites for clients? Choose Agency.
Start with 1 user, 3 outreach sequences, 5 property reports per month, and manage all your leads in one place.
DEDICATED INVESTORS
Essential
Core lead management and follow-up tools for investors ready to operate more consistently.
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3 Users
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AI Features
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8 Outreach Sequences Automated follow-up drip campaigns
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50 Property Reports / Month
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5 E-Signature Sends / Month
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Enhanced Reporting
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Custom Labels & View Filtering
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Guest Access
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Text & Email
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1:1 Onboarding
Support & Setup
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Personal Support
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One-on-One Onboarding
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Zapier + Integration Specialist
SMALL INVESTING TEAMS
Scale
Add automation, deeper reporting, and workflow tools for teams handling more leads and deals.
Everything in Essential, plus:
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5 Users
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15 Outreach Sequences
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100 Property Reports / Month
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20 E-Signature Sends / Month
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Campaign Autoresponders
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Inbound Call Popups
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Lead Groups
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Enhanced Reports, Mini Dashboard & My Scorecard
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Resurfacing
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Workflows
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Saved Views
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Transaction Management
Support & Setup
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Priority Support
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One-on-One Onboarding
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Zapier + Integration Specialist
FULL-TIME TEAMS
Team
Advanced controls, assignments, and performance reporting for established investment teams.
Everything in Scale, plus:
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10 Users
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Unlimited Outreach Sequences
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200 Property Reports / Month
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50 E-Signature Sends / Month
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Enhanced KPIs
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Employee Scorecards
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External Sending
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Restricted Users
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Weighted Round Robin
Support & Setup
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Priority Support
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One-on-One Onboarding
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Zapier + Integration Specialist
Essential is built for dedicated investors. Scale adds deeper automation for growing teams. Team adds the controls full-time operations need.
WANT MORE HANDS-ON HELP?
Make Carrot even more your own.
Carrot’s AI website builder gives you a strong personalized starting point. If you want our team to take your setup or customization further, we can help.
LIGHT SETUP & CUSTOMIZATION
Quickstart 3.0
Get hands-on help taking your new Carrot site from a strong starting point to launch-ready.
- Replace stock images with your own photos
- Implement Schema for advanced SEO
- CRM integration
- Call Tracking setup
- Domain connection support
Add Quickstart 3.0 after your site onboarding process or anytime through Carrot support.
DEEP PERSONALIZATION
CarrotPro
Work with the Carrot team to make your high-performing site feel truly unique to your company and brand.
- Deeper location page optimization
- Personalized design elements
- Additional credibility sections
- Hands-on website personalization
FULL WEBSITE FEATURE COMPARISON
Compare everything you get.
Billing frequency changes the price of Individual, not the features you receive.
| Feature | Individual | Agency |
|---|---|---|
| Carrot Websites | ||
| High-Converting Website | 1 Included | 1 Included |
| Add Additional Sites | $39/mo each | $29/mo each |
| AI Website Builder | ✓ | ✓ |
| Carrot-Built Custom Website Templates | — | 1 |
| Reusable Custom Website Templates | — | Up to 5 |
| AI-Generated SEO, Content & Location Strategies | ✓ | ✓ |
| Auto Location Pages | 50 per site | 50 per site |
| Service Pages Matching Your Business | ✓ | ✓ |
| SEO-Optimized Personalized Content | ✓ | ✓ |
| Drag & Drop Website Editor | ✓ | ✓ |
| Fast & Secure Hosting | ✓ | ✓ |
| CarrotCRM | ||
| CarrotCRM Free | 1 user, 3 outreach sequences, email & texting, 5 property reports/mo, new-lead email notifications & basic reporting | CarrotCRM Free included for client accounts |
| Tools & Features | ||
| Third-Party Integrations | ✓ | ✓ |
| AI Rewrite Tool | ✓ | ✓ |
| Search Performance Dashboard | ✓ | ✓ |
| Website Traffic Analytics | ✓ | ✓ |
| Domain Overview Insights | ✓ | ✓ |
| Keyword Rank Tracking | 35 keywords per account | 100 keywords across clients + option to add more |
| Keyword Explorer Research Tool | ✓ | ✓ |
| Backlink Analytics | ✓ | ✓ |
| Campaign Tracking Links | Unlimited | Unlimited |
| Bulk Redirects | ✓ | ✓ |
| Call Tracking | 1 number | 1 number per client account |
| Additional Call Tracking Numbers | $3/mo each | $3/mo each |
| Included Call Minutes | 100 | 25 per client account |
| Included SMS | 25 | 25 per client account |
| Monthly AI Suite Trial | Limited usage included | Limited usage included |
| Client & Site Management Dashboards | — | ✓ |
| Task Management | — | ✓ |
| World-Class Support | ||
| Chat & Email Support | ✓ | ✓ |
| Onboarding Tutorials | ✓ | ✓ |
| Robust Help Center | ✓ | ✓ |
| Carrot Facebook Community | ✓ | ✓ |
| Video Calls & 1:1 Strategy Support | Add Premium Support for $69/mo | Add Premium Support for $69/mo |
| Carrot Marketplace | ||
| Done-For-You SEO | Available through the Carrot Marketplace | |
| Done-For-You PPC | Available through the Carrot Marketplace | |
| Pay-Per-Lead Vendors | Available through the Carrot Marketplace | |
FULL CARROTCRM FEATURE COMPARISON
See exactly what changes as your team grows.
The comparison below shows plan features only. Your Monthly or Annual selection above controls billing.
| Feature | Free | Essential | Scale | Team |
|---|---|---|---|---|
| Users | 1 User | 3 Users | 5 Users | 10 Users |
| Integrations | Zapier | Zapier + Integration Specialist | Zapier + Integration Specialist | Zapier + Integration Specialist |
| Support | Online Help Center | Personal Support | Priority Support | Priority Support |
| Setup Guidance | — | One-on-One Onboarding | One-on-One Onboarding | One-on-One Onboarding |
| Notifications | Email Only | Text + Email | Text + Email | Text + Email |
| Texting | ✓ | ✓ | ✓ | ✓ |
| Emailing | ✓ | ✓ | ✓ | ✓ |
| Custom Labels | — | ✓ | ✓ | ✓ |
| View Filtering | — | ✓ | ✓ | ✓ |
| Campaign Autoresponders Automated responses to new leads | — | — | ✓ | ✓ |
| Inbound Call Popups | — | — | ✓ | ✓ |
| Outreach Sequences Drip campaigns | 3 Sequences | 8 Sequences | 15 Sequences | Unlimited |
| Property Data | 5 reports/mo | 50 reports/mo | 100 reports/mo | 200 reports/mo |
| Contracts | — | 5 e-signature sends/mo | 20 e-signature sends/mo | 50 e-signature sends/mo |
| Groups | — | — | ✓ | ✓ |
| Reporting | Basic Reports | Enhanced Reports | Enhanced Reports, Mini Dashboard & My Scorecard | Enhanced KPIs, Mini Dashboard, My Scorecard & Employee Scorecard |
| Employee Scorecards | — | — | — | ✓ |
| Guest Access | — | ✓ | ✓ | ✓ |
| Resurfacing | — | — | ✓ | ✓ |
| Workflows | — | — | ✓ | ✓ |
| Saved Views | — | — | ✓ | ✓ |
| Transaction Management | — | — | ✓ | ✓ |
| External Sending | — | — | — | ✓ |
| Restricted Users | — | — | — | ✓ |
| Weighted Round Robin | — | — | — | ✓ |
| AI Tools | ||||
| CarrotCRM includes a limited monthly trial of the AI Autonomous Lead Manager, AI Lead Scoring, and AI Opportunity Summaries. Customers who need more usage can add the Carrot AI Suite for $99/month. | ||||
OPTIONAL AI SUITE
Work faster and smarter with AI.
The complete Carrot AI Suite is a $99/month add-on that expands your available AI usage across optimization, lead management, scoring, summaries, and call insights.
You do not need to choose it today. Add the AI Suite from your Carrot account after purchasing your base subscription.
- ✓ AI Page Optimizations & Full Site Audits
- ✓ Autonomous Lead Manager
- ✓ AI Lead Scoring
- ✓ AI Lead & Opportunity Summaries
- ✓ AI Call Insights
- ✓ AI Usage Tracker
REAL CARROT MEMBERS
Built around real results.
★★★★★“I was nervous, but to my surprise, my new Carrot site started to immediately generate motivated seller leads… I closed my 1st Carrot deal within 45 days of launching the new site.”
★★★★★“Right now, with Carrot, it’s safe to say we’re averaging about 4 deals a month and our average deal is about $25,000.”
★★★★★“If I could go back, I’d tell myself to take this leap sooner. Carrot didn’t just change my business; it changed my life.”
“I started leveraging Carrot websites and not only was I able to claim the number one ranking but I get leads consistently. Carrot has become one of the biggest assets of my business.”
“Carrot has become the foundation to my business. If you want to rank and you want to convert leads from motivated sellers then you need Carrot.”
FROM A CARROTCRM CUSTOMER
Built for people who actually work leads.
★★★★★“I’ve used multiple CRMs in my time as an investor and I have to say… not only is the platform awesome, but they have all the functions necessary to operate a high-volume investment company. The team is always super responsive and helpful.”
WEBSITE PRICING QUESTIONS
Questions before you launch?
Carrot’s AI website builder asks questions about your business, or can use information from your existing website, to create a personalized starting point. Pick your design and colors, connect your domain, and continue customizing copy, images, and sections with the AI tools and drag-and-drop editor.
Carrot websites are built with SEO best practices and include an AI-generated SEO strategy, SEO-optimized location pages, search-performance tracking, and built-in SEO tools.
If you want Carrot to actively manage SEO for you, Done-For-You SEO services are also available.
Individual accounts can add additional sites for $39/month each. Agency accounts can add client sites for $29/month each.
Carrot is used by real estate businesses and local service companies including wholesalers, land businesses, mobile-home investors, HVAC companies, roofers, plumbers, contractors, and many other locally focused businesses.
Carrot is built around performance and ease of use. Years of real website performance data have gone into its conversion-focused layouts, SEO systems, AI website builder, analytics, and optimization tools.
Yes. Carrot website plans include fast, secure managed hosting, including the technical infrastructure, updates, backups, and security needed to keep the site running.
Carrot does not sell domains. Purchase your domain through your preferred domain provider and connect it to your Carrot site.
No required setup fee. Most members use Carrot’s automated website setup process. Quickstart and CarrotPro are available separately if you want more hands-on help.
Yes. You can point your existing domain to a new Carrot site and move your branding and credibility assets over.
If your existing site already ranks well, talk with the team about migration before making major changes so existing SEO performance can be considered.
Cancellation can be requested from your Carrot account. Carrot’s 30-day money-back guarantee applies to the primary subscription according to the current terms.
Content you created yourself can be reused elsewhere. Carrot Content Library material and Carrot page templates cannot be reused outside Carrot.
Phone support is available through the Premium Support add-on. You can add or remove Premium Support as your needs change.
Yes. A Carrot Product Specialist can help you understand which plan or service fits your business.
Book a call with a Product Specialist →CARROTCRM QUESTIONS
Questions before you upgrade?
No. CarrotCRM Free is free for as long as you need it. Upgrade when you need more users, capacity, automation, reporting, or team functionality.
CarrotCRM can be used with or without a Carrot website. Carrot website subscriptions include CarrotCRM Free. Leads from another website can be connected through Zapier.
Online lead sources can be connected through Zapier, and qualified offline lead lists can be uploaded into CarrotCRM.
No. CarrotCRM has no required setup fee. Essential, Scale, and Team include setup support and one-on-one onboarding.
CarrotCRM is designed around a step-by-step lead follow-up process instead of requiring you to configure a huge system before you can start working leads. It keeps the core process clear while remaining customizable for your business.
Yes. Start with CarrotCRM Free or book a personal walkthrough with a Product Specialist.
Get a Personal 1:1 Tour →START WITH WHAT YOU NEED TODAY
Attract, manage, and convert more leads.
Choose your product and billing preference above. Expand your Carrot stack as your business grows.