WordPress isn’t a lead generation website. Carrot is.
There’s a reason that we specifically call Carrot sites “lead generation websites” — because that’s what they’re designed to do. WordPress offers pretty websites you can use for anything, meaning they’re not designed with lead generation in mind.
We have spent 10+ years testing and optimizing Carrot website templates for peak lead conversion. Everything from what elements to include on a page, where forms should appear, what information those forms should ask for, and even the order of the pages in the navigation. It all makes a difference when you’re trying to generate leads, and it’s all baked into Carrot templates from the start.
That’s why successful real estate investors prefer Carrot websites versus custom WordPress sites. At the end of the day, you need a website that generates leads. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance.
I never got any leads from my old custom websites. They looked great, they just didn’t perform.
“I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”
Ryan Dossey
RyanDossey.com
“Unlike custom sites requiring endless trial and error, Carrot is built specifically for real estate investors.”
Launching a Carrot website vs. a WordPress website
If you’ve never created a website before, you may be suprised by how long it takes and what goes into its maintainence. Setting up a WordPress site is a complex, manual process. Carrot offers a fast alternative that gives you a head start.
Before launching your site:
Hire a web designer, choose a generic template, or purchase a custom template
Spend time customizing the template for real estate
Add your brand colors, logo, and images
Create all the required pages, such as About Us, Contact, Reviews, and topic pages
Do keyword research to find the best keywords for SEO
Write original copy for your entire site from scratch
Add forms to the key areas of your site (without any in-app guidance regarding best location for conversion)
Connect those forms to your CRM or lead manager (this requires a WordPress Business subscription)
Create additional pages to target different locations
Get a separate keyword rank tracking tool to monitor your SEO
Maintaining your site:
Maintain any plugins you added, without accidentally breaking your site with a plugin update
Apply security updates regularly
Diaginos and fix any page speed issues
Manually research, write, and publish new pages and blog posts regularly for SEO
Or pay someone to maintain your site for you
Before launcing your site:
Choose you favorite template that matches your real estate speciality
Add your brand colors, logo, images
Customize the SEO-optimized starter copy to match your brand, either manually or with the AI Rewrite tool
Use the Auto Location Pages feature to instantly publish new pages targeting different locations
Forms are already where they need to be and connected to the built-in lead manager!
Use the Site Audits to identify and fix any issues
Carrot takes care of site security, maintenance, and foundational performance for you!
Carrot sites are great because you can literally have a full-fledged website up and running within 10 minutes. Like no joke… The best thing about Carrot websites is they take the headache out of the equation. You don’t have to figure out web hosting, installing WordPress, building forms, picking a theme, writing initial content, initial designs, and so much more. It just works.
When setting up a WordPress website, you have to be careful about what theme you’re using, what plugins you add, and making sure nothing slows your site down. Often, sleek and fancy sites load very slowly — driving away leads before they even make it to your site. Carrot mitigates all these risks by setting you up with an optimized website out of the box.
WordPress sites offer no built-in solutions for lead generation. You’re on your own to figure out what works when it comes to conversion. Do you want to spend hours setting up forms and building pages that don’t generate leads?
Starting with a WordPress site means starting from scratch. If you want tools to help you do keyword research or tracking, or to optimize your on-page SEO, you have to turn to third-party plugins that are often expensive and need regular security updates. Carrot sites are also already filled with optimized content, meaning you don’t have to spend weeks or even months writing all of your website content from scratch.
Carrot provides built-in SEO and content generation tools, putting you a step ahead. These additional, deeper features give Carrot members the competitive advantage to rank higher in Google Search results and a better chance of appearing in AI responses.
Carrot websites have better SEO than WordPress sites…every time!
Carrot undeniably has the best real estate websites when it comes to ranking higher in Google search results thanks to constant research and optimization. The higher you appear, the more likely you are to be found by motivated leads.
Keywords like “sell my house fast” are where Carrot customers thrive — and we have the data to prove it. In a study of 225 U.S. cities to see which websites ranked better for this specific keyword phrase, WordPress placed a very distant second to Carrot sites.
59%
of #1 search results for “sell my house fast” are Carrot sites
50%
of the top 3 search results are captured by Carrot sites across 225 U.S. Markets
15%
of WordPress customers claim top search results for “sell my house fast”
See what Carrot can do for your lead generation
Carrot websites have generated more than 1 million leads and counting. Our leads convert to deals 7x better than non-Carrot leads and have 2.5x the profitability. We’re confident that you’ll be excited to get started with Carrot once you’ve seen what we’re capable of.
We have hundreds of authentic customer success stories
You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results.
“I can’t thank you guys enough.From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver” – Eric Stanzyo – Hybrid See More Reviews >
“There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.” – Adam New – Investor See More Reviews >
“Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads” – Karen Reynoso – Hybrid See More Reviews >
Trusted by thousands of real estate professionals
There’s a reason the top investors and agents choose Carrot. We’ve helped them grow their real estate businesses by providing industry leading tactics, training, and support to give them a predictable lead generation pipeline that increases profit. Carrot helps create businesses of impact and freedom and we’d love to help you too.
