Carrot Websites vs. Custom WordPress

Carrot websites are designed out of the box to generate leads. Hundreds of real estate investors have tried custom WordPress websites only to see their lead generate decrease. Then they come back to Carrot.

I never got any leads from my old custom websites. They looked great, they just didn’t perform.

– Mike Wall

EZ Sell Homebuyers

Mike Wall

How much does a WordPress site actually cost?

When considering the costs of building a website, it’s essential to look beyond the initial price tag. A custom WordPress site might seem like a cost-effective solution at first glance. However, when you factor in the potential revenue lost due to lower conversion rates, the true cost becomes apparent.

Consider the cost of a lost lead. If your website isn’t optimized to convert visitors into leads, every missed opportunity is a direct hit to your potential revenue. With Carrot, the focus is on making every visit count, ensuring that your site pays for itself through its performance.

Carrot Websites vs. WordPress Websites Feature Comparison

MP logo Carrot logo
Website with hundreds of design options and customizations green check red x
High converting website designed to generate leads red x green check
Plugin and security updates done automatically, without breaking you site red x green check
Industry leader for website speed as seen in 3rd-party study red x green check
SEO optimized starter content so you don’t need to write an entire website from stratch red x green check
A full suite of content creation tools to boost SEO (no need to download and maintain more plugins) red x green check
Automatically created Location Pages to save countless hours red x green check
Top search results for “sell my house fast” red x green check
World-class support with a 96% satisfaction rating red x green check
Ryan Dossesy

I paid $5000 to have a custom site designed that was really pretty, but I got less leads.

I had a PPC vendor who built a super techy site that they swore would outconvert my Carrot site — it didn’t. I paid $5000 to have a custom site designed that was really pretty, but I got less leads. My expensive, pretty site was converting at 1-2% on SEO when my Carrot site was converting at like 8.5% on SEO.”

– Ryan Dossesy

RyanDossey.com

Keith Sant

Unlike custom sites requiring endless trial and error, Carrot is built specifically for real estate investors.”

– Keith Sant

Kind Home Buyers

3 reasons to choose Carrot vs. Custom WordPress

Site Speed & Reliability

When setting up a custom WordPress website you have to be careful about what host you’re choosing, what theme you’re using, and making sure that all of those factors aren’t dramatically slowing your site down. Often sleek and fancy sites load very slowly and aren’t optimized. Carrot takes all of those decisions off your lap by setting you up with an optimized website out of the box.

In fact, Carrot dominated as the top leader for page loading speed with a score of 98 out of 100, so you can be assured our sites will always create a positive, speedy experience for your clients.

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Lead Generation & Conversion

Custom WordPress sites offer no built-in solutions for lead generation, and you’re on your own to figure out what works when it comes to conversion. Do you want to spend hours setting up forms and building pages that don’t convert or only get you cold leads?

Carrot does all of this for you using time-tested strategies backed by years of data. Not only do Carrot sites convert better, Carrot leads are proven to convert 7x better to deals than non-Carrot leads, and are 2.5x more profitable.

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SEO and Content Tools

Starting with a custom WordPress site means starting from scratch. If you want tools to help you do keyword research or tracking, or to optimize your on-page SEO, you have to turn to third-party plugins that are often expensive and need regular security updates. Carrot sites are also already filled with optimized content which means you don’t have to spend weeks or even months writing all of your website content from scratch.

With Carrot we provide you with many built-in solutions like our Advanced SEO Tools and Tracking and our Content Tools Add-On which automates tons of the work for you. Having additional deeper features like these really give our Carrot members the competitive advantage to rank higher in Google Search results.

Let’s look at the facts

Carrot members and external analysts agree that Carrot is the industry leader for website speed as seen in a 3rd-party study by FreshChalk done on over 150,000+ website builders. Now it’s time for you to see how awesome Carrot’s platform is for yourself.

Carrot websites have better SEO than WordPress sites…every time!

Carrot is undeniably the best real estate marketing platform when it comes to ranking higher in Google search results than our competitors thanks to constant research in optimizing our high-performance websites.

Keywords like “sell my house fast” are where Carrot customers thrive – and we have the data to prove it. In fact, we recently conducted a study of 225 U.S. cities to see how Carrot vs. WordPress stacked up for this specific keyword phrase. WordPress placed in a very distant second to Carrot, who topped the chart.

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of #1 search results for “sell my house fast” are Carrot sites

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of the top 3 search results are captured by Carrot sites across 225 U.S. Markets

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of WordPress customers claim top search results for “sell my house fast”

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See what Carrot can do for your lead generation

Carrot members have generated over 1 million leads and counting. Our leads convert to deals 7x better than non-Carrot leads and have 2.5x the profitability. We’re confident that you’ll be excited to get started with Carrot once you’ve seen what we’re capable of.

We have hundreds of authentic Customer Success stories

You’ll be in good company when you make the switch. See why these customers switched to Carrot — and how they’ve used it to drive some serious results.


“I can’t thank you guys enough. From the technical side, to the product, to the great customer service, and the great mindset and business building things that are beyond just the product you deliver”
Eric Stanzyo – Hybrid
See More Reviews >


“There’s no need for me to become a subject matter expert on high converting websites when Carrot has already done that for me.”
Adam New – Investor
See More Reviews >


“Every property we have to wholesale is a perfect lead magnet. It’s a landing page for more buyer leads”
Karen Reynoso – Hybrid
See More Reviews >

Make the shift to Carrot today!

Carrot is much more than a website – we’re a Lead Generation Hub fueled by Evergreen Marketing strategies. Besides getting a fantastically appealing, high-performance website, we offer a fully-fledged set of tools and expertise within our real estate marketing platform to ensure you’ll attract the right traffic that converts into high-quality leads you can close.

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Carrot sites convert organic search traffic at 2x higher rates than real estate industry benchmarks

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Carrot sites convert total traffic to leads at a 44% higher rate than real estate industry benchmarks

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Carrot leads convert to deals with almost $14,000 profit per deal on average

Trusted by 7000+ real estate professionals

There’s a reason the top investors and agents choose Carrot. We’ve helped them grow their real estate businesses by providing industry leading tactics, training, and support to give them a predictable lead generation pipeline that increases profit. Carrot helps create businesses of impact and freedom and we’d love to help you too.