Happy New Year! I hope you had a wonderful and restful holiday season!
The Carrot team made sure to take some time off, but before we did, we released some great new features in the last quarter of 2025. Check out what’s new with Carrot websites and CarrotCRM!
Key Takeaways
- New Carrot website design features and templates make it even easier to personalize the look of your site.
- You can now individually edit Carrot auto location pages to make them even more customized and localized for your target area.
- CarrotCRM “Your Day” surfaces the tasks due that day (or overdue!), gives you a time estimate for completion, and helps you tackle tasks right from the dashboard.
- Carrot now offers agency-style “done for you” SEO services!
Table of Contents
- Carrot Website Updates
- CarrotCRM Updates
- An Easier Way to Tackle Your To-Do List
- Kanban View
- Better Transaction and Disposition Management
- Bulk Add Leads to Drip Campaigns
- New Carrot Services
- Coming in 2026 …
Carrot Website Updates
Making your site look modern and stand out is important, and we want to make sure you have that ability while still maintaining an SEO-optimized, high-converting framework. With this in mind, we released some new web editing features that keep that successful foundation in place while making it easier than ever to customize the look, feel, and content of your site.
New Ways to Customize Your Site to Stand Out
One of the things we’re most excited about is the all-new Carrot website editor! Currently available for new motivated seller websites, this new editor makes it easier than ever to fully customize your site and have your chosen design elements automatically implement across the entire site.
Start with your favorite modern template (we have four new ones with different vibes to match your business), make a few customization choices, and your site is ready to stand out for 2026. This new editor lets you set design preferences without adding custom CSS. Now, you can easily add design elements like:
- Different font options
- Rounded box corners
- Drop shadows to make your site more visually dynamic
- Eye-catching shaped dividers between sections (not just straight lines!)
Examples of the New Carrot Website Designs
Here are some example templates displaying the new Carrot website design features. You can start with one of these templates and customize elements like boxes, divider shapes, colors, fonts, and more. Or mix-and-match from the individual design elements to create something completely unique.
Scroll in each box to see the full example template!
“Friendly” Template
“Professional” Template
“Classic” Template
“Simple” Template
If you’ve been on the fence about getting a Carrot site, or think all Carrot sites “look the same,” this update is a game-changer. Now you can get a beautiful, modern-looking website that matches your brand with Carrot’s proven SEO foundation and tools baked in.
This is just the first stage of some really exciting customization options coming to Carrot soon. So stay tuned!
Edit Your Auto Location Pages
Creating hyper-local webpages helps you target leads exactly where they’re searching (and is great for AI search!). For instance, someone looking to sell their home fast in Beaverton isn’t going to look for a cash home buyer in Portland. They’re going to look for one in Beaverton. So even though you may do business in both places, you need to make that crystal clear on your website with individual location pages.
That’s why we’ve long offered Auto Location Pages. This feature lets you quickly launch area-specific pages with all your key information. But you may want to edit those pages to make them even more localized with their own photos, customer testimonials, and facts about that specific area.
Now you can!
If you have auto location pages, set some time aside early this year to fully customize them. Hyperlocal, original content is great for SEO and AI search optimization!
CarrotCRM Updates
CarrotCRM launched in December 2024, and over the last 12 months our team has been working non-stop to make it even better than its predecessor (InvestorFuse). (If you’re an InvestorFuse user, don’t worry, all these new features are available in IF3 as well!)
An Easier Way to Tackle Your To-Do List
CarrotCRM is an action-based system, making sure every opportunity always has a next step and due date. But we wanted to make working your leads even easier. Now, instead of filtering through all your outstanding actions and deciding where to start, we show you exactly what needs to get done today and in what order!
“We’ve taken all of the thinking out of it,” said John Whitfield, a Carrot Product Manager and co-founder of InvestorFuse.
The new Your Day section of the main CarrotCRM dashboard shows you:
- How many tasks are due today (or overdue!)
- An estimate of how long completion will take
- What order to tackle your tasks in
But we made it even easier to address that to-do list. Not only does Your Day surface what needs to be done today, CarrotCRM walks you through each task in order of importance. Simply hit the Start Now button and get to work. No more hunting around, no more wondering where to start, no more ignoring your tasks. Just pure productivity.
“It’s another easy way for you or your employees to stay on task, tackling the most important things,” John added.
Kanban View
A popular request, you can now see your leads and their pipeline status in a Kanban style view! This popular view puts leads into vertical columns based on pipeline and stage, rather than a straight list view (which is also still available). Like most Kanban views, you can drag and drop the individual cards to update their status.
Better Transaction and Disposition Management
CarrotCRM transaction management features got an upgrade late last year, allowing teams to separate transaction management from disposition management. You can now assign individual owners and tasks, as wall as having separate areas for notes, for transaction management and disposition.
This separation extends to the new Kanban view, where you can see Kanban boards for transaction statuses and disposition statuses. Large teams can also filter these views by individual assignee to keep a close eye on manager productivity and workload.
Bulk Add Leads to Drip Campaigns
Many users love CarrotCRM’s autonomous (AI) lead manager and drip campaign sequences for a zero-effort way of working leads. Now, you can bulk add lists of leads to a sequence to save time. If you have an old list of cold leads you want to re-engage, this is a great feature to use!
Members with a Scale or Team plan now also have access to a new “Nurture Sequence” option that allows them to add leads to a drip campaign while keeping them in your active pipeline. While the traditional outreach sequences remove a lead from your active “Actions” pipeline until they reengage, the Nurture Sequences feature sends automated messages while allowing the lead owner to continue manually working and monitoring the opportunity. This feature is ideal for larger teams managing high lead volume with a lot of touchpoints per lead.
New Carrot Services
Did you know that Carrot offers services like website building? Well, late last year we added two exciting new services for members who prefer to be more hands-off — even after their site is launched.
“Done for You” SEO Services
All Carrot websites have a foundation of good SEO, but you still need to put in the work to optimize your site for your location and business — then regularly produce fresh content to keep it optimized. Understandably, some people want someone else to handle SEO for them.
This agency-style offering gives your site a super strong, personalized SEO foundation, then follows up with monthly optimizations to add fresh content, monitor success, and make any necessary adjustments when new Google algorithm updates roll out.
If you’re just getting started, pairing the SEO services with a Concierge Setup gives you a truly personalized website optimized to stand out and dominate your market.
Enhanced CarrotCRM Setup
Every paid CarrotCRM membership comes with an integration specialist and setup help. But what if you have a complex use case or want to migrate from an existing CRM? Teams with complex needs can now get more help setting up their perfect CRM with CarrotCRM Boost.
This service helps teams set up the more advanced features of CarrotCRM, such as the AI suite, transaction management, and A2P 10DLC registration assistance. Set your team up for long-term success and start using CarrotCRM to its full capabilities faster.
| Feature | Included Setup | CarrotCRM Boost |
|---|---|---|
| Discovery & Strategy Call |  |
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| Lead Migration | |
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| Integrations Setup | |
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| Campaign Setup & Labeling | |
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| Training Call | |
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| Channel Setup Only available with the Team plan |  |
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| Campaign Autoresponders Setup Only available with Scale & Team plans | |
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| Contract Setup | |
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| A2P 10DLC Assistance |
|
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| Autonomous Lead Manager (ALM) Setup | |
|
| AI Lead Scoring Configuration |
|
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| TV Dashboard Configuraiton Only available with the Team Plan |
|
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| Transaction Management Setup |
|
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| Check-in Call |
|
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Coming in 2026 …
As always, this is just the tip of the iceberg. Each quarter we release amazing new updates, and 2026 is poised to be our most exciting year yet! Stay tuned for an even more exciting update to our website builder — one that will fully customize your website look, feel, copy, and SEO strategy right out of the gate in a matter of minutes. Plus more AI features and CRM tools!
Happy New Year — let’s make it a great one!