Our mission at Carrot just got bigger. See why in the video above then listen to why we’re betting $600k in our brand in the podcast below.
Whew! It’s been 5 years since we started Carrot. 5 years! And a lot has happened in those 60 some odd months.
Over that time we’ve helped thousands of real estate investors and agents stand out online, cut through the clutter, and win more leads and deals. In fact, well over 2,000,000 online leads and counting.
Over 3,000 Carrot Bud dolls have been sent out to raving Carrot fans, 1,000+ Carrot t-shirts (the comfiest ever!), 250,000+ CarrotCast downloads, thousands of “doses of awesomeness” have been sent in from Carrot members about their successes since working with us.
But a BIG piece of fully owning Carrot, the brand, has escaped us until now.
Our $600k Bet To Acquire Carrot.com And Go All In On Our Mission
Um, yes… you read that right. That’s no typo.
$600,000 for a domain name. Believe me, if you would have told me 3 years ago we’d be investing that much money into a domain I would have said you’re off your rocker. But today, I feel it’s one of the best investments we could have made to further our future and our mission to impact far more entrepreneurs.
You’ve heard me talk about how important it is today to build a brand and we’ve done a pretty darn good job of it over the years. But one thing that kept bugging us was the brand confusion in the market about our real company name.
Are we Carrot?
Are we OnCarrot?
Are we InvestorCarrot?
Well, we’ve always been Carrot. InvestorCarrot is a product, and AgentCarrot is a product. But a hefty percentage of people still called us OnCarrot as our business name rather than that just being our domain name. So much so that it became a running joke that would make us cringe internally every time we saw it.
The Need To Own Our Brand Became More Important
Many people feel that a brand is simply your company colors and a logo.
But, that’s just the start. We all know companies that have an amazing logo, but you cringe when you hear their name because of the way they run their business. They have a brand, just not the one they want.
A brand is everything that paints the picture of what your company represents to the marketplace.
Our Core Values are the foundation of our brand.
The Carrot orange is a recognizable sign of our brand.
Our logo was a fun expression of our brand.
The dolls, t-shirts, and way we do business here all feed into building the Carrot brand that tens of thousands of grown to know and love.
But what about your domain name?
Your domain name can also signal how serious you are about your brand, or whether you’re just “dabbling” in your brand.
For us, our domain name was fine. It would have continued to do what it needed to do. But it didn’t further cement our brand. It actually distracted from it and made it harder for people to find us.
We’re Turning The Page To The Next Chapter At Carrot
As we’re making a big bet on our mission, on our brand, on helping tens of thousands more small businesses to stand out online and finally get results… we’re also making a big bet on YOU.
This is only our first big bet.
Throughout the next 24 months, we’re investing heavily into other areas.
We’re making big investments into…
- Building our engineering and product teams to innovate our product faster than ever before
- Transforming our Customer Success team to take your customer experience to an even higher level
- Doubling down on our content efforts to get the most up to date and useful content possible
… and more.
I can’t think of a better way to celebrate International Carrot Day (April 4th) than this. And we’re grateful that you’re a part of the journey.
Celebrate International Carrot Day With Us + Win Prizes!
In celebration of our doubling down on our brand and mission, for International Carrot Day we’re doing 2 challenges today and giving away hundreds of dollars in prizes including orange Bose Speakers!
Just click the link below to enter one of our 2 challenges and celebrate with us!