$18,000 Deal
Just four days after launch, the new site landed its first lead, an $18,000 project.
$126,000
Leads kept rolling in, including a big-ticket project worth over $126,000.
Ranking #1 In Google
Chris’ ranks in the top 3 spots for numerous competitive keywords in his local area.
Chris’ Story
Imagine uprooting your life, selling everything you own, and moving across the country to start a new business. Sounds daunting, right? Well, that’s exactly what Chris Tighe did. In 2019, Chris and his wife moved from Massachusetts to Washington to start a property management company. Within 18 months, they grew from zero to managing 250 doors, primarily multifamily complexes. However, Chris soon found himself at a crossroads.
Transitioning from property management to construction
Chris’s clients started asking him to oversee their construction projects. This led to the birth of Elevation, a construction company focusing on renovating apartment complexes. But there was a problem—Chris’s website wasn’t delivering results. It looked great on HubSpot but wasn’t generating leads. Frustrated with the lack of traction and the constant need for developer assistance, Chris knew he had to make a change.
Discovering Carrot
Chris had been a long-time listener of the Evergreen Marketing Podcast and was familiar with Carrot. After reaching out to Trevor, he decided to give Carrot a shot. Over one weekend, he transferred his entire website from HubSpot to Carrot, focusing on tailoring the content to reflect his construction services.
First Lead In 4 Days – $18,000 Project
Initially, Chris used a HubSpot website for Elevation. While it looked great, it wasn’t delivering the results he needed. Frustrated with the lack of conversions and technical issues, Chris reached out to Trevor Mauch of Carrot. Trevor assured him that Carrot could work for his construction company, even though it wasn’t strictly a real estate investment business.
Chris spent a weekend transitioning his website to Carrot, rewriting content to fit his construction services. He launched the site on a Sunday night, and within four days, he received his first lead—a project worth $18,000. This quick win was a game-changer for Chris.
But it didn’t stop there…soon after, he secured another lead through a Google search, which turned into a project worth over $26,000! By creating blog posts targeting niche keywords like “kitchen remodel Cypress Texas,” he saw his rankings climb and more leads pour in.
![](https://cdn.carrot.com/uploads/chris-tighe-organic-growth-1024x381.png)
The Power Of Carrot + A Content Marketing Strategy
How Chris Did It
- Website Overhaul: Chris swapped the old HubSpot site for a shiny new Carrot site, optimized for SEO.
- Content Creation: Using Carrot’s AI tools, he whipped up blogs, service pages, and location-specific content.
- Keyword Magic: Chris targeted niche keywords like “kitchen remodel Cypress Texas” to attract the right crowd.
- Continuous Tweaks: Regular updates and strategic tweaks kept the site climbing in search rankings.
Chris didn’t stop at just optimizing his website. He also leveraged the power of video content. Encouraged by his business coach, Chris started creating videos to build trust with potential clients. One of his videos on FHA 203k loans, a niche topic, led to a significant client who found him through the video months later.
Chris’ Business Has Completely Changed With Carrot
Chris’s success with Carrot has transformed his business. He’s currently expanding Elevation into new markets and is open to partnerships with other contractors who need help with marketing and back-office admin. His journey underscores the importance of having a powerful online presence and the role Carrot can play in achieving that.
For real estate investors looking to generate leads online, Chris Tighe’s story is a testament to what’s possible with the right tools and strategies. Whether you’re managing multifamily properties or overseeing construction projects, Carrot offers a proven solution to outperform your competition and drive more profit per deal.
Join The Website That Can Help You Outperform Your Competition
Chris’s journey from a military background to a successful contractor is nothing short of inspiring. By leveraging Carrot, he’s been able to transform his business and secure high-value projects. If you’re looking to elevate your own business, Carrot might just be the solution you need.
“Switching to Carrot transformed our online presence. Our website started generating quality leads almost immediately, and the SEO tools helped us rank higher in search results. It’s been a game-changer for our business.”
Chris T.
Ready to see how Carrot can help you? Join Carrot Today.