Investor Jose Lopez was running a fast-paced acquisitions team, making 150–200 calls a day — but their CRM was slowing them down, and they weren’t clear on which leads to focus on. After switching from REsimpli to CarrotCRM, his team drastically simplified their workflow, and started closing more deals in less time.
CarrotCRM (formerly InvestorFuse) and REsimpli are both great, well-respected CRMs for real estate investors, but there’s one major difference. REsimpli is a sprawling all-in-one platform, while CarrotCRM offers a focused solution for lead management.
Why we chose not to be an all-in-one:
When you’re working active leads in CarrotCRM, you’re not launching a new marketing campaign, building cold lists of prospects, worrying about direct mail, or even editing your website (that’s an entirely different — though seamlessly integrated — branch of Carrot). CarrotCRM is built for simplicity, letting you focus on the task at hand.
That’s why several real estate investors have left REsimpli in favor of CarrotCRM.
You already know that Carrot is the industry leader of 10+ years for real estate lead generation websites. So for this comparison, let’s focus strictly on CRM features. When it comes to lead nurturing, CarrotCRM and REsimpli are pretty evenly matched — with some key differences in ease-of-use.
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| Quick setup |  |
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| AI tools | |
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| Task management | Complicated to set up | Streamlined & action-oriented |
| Automated outreach tools | |
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| Automatic new lead follow-up | |
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| e-Signatures | Additional fee per document | Included with Scale & Team |
| Reporting dashboards | Confusing & overwhelming | Clean & clear |
| Individual user metrics | |
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| TV-compatible dashboard |  |
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| Onboarding support | 1-on-1 onboarding | 1-on-1 onboarding |
CarrotCRM is designed for managing motivated leads, not for outbound prospecting like direct mail, driving-for-dollars, or list stacking. If those features are important to you, REsimpli may be the better choice. At the end of the day, we want you to choose a CRM and website provider that fits your needs the best.
But here’s why we’re not a fan of all-in-one solutions …
You can mix & match any level of Carrot web and CRM, but here are a few common combinations:
Already have a website? Integrate it with standalone CarrotCRM!
We’ve spent this entire page talking about how our best-in-class solutions help you focus your work for better results, so it makes sense that we also built features to get you even further. Carrot offers a range of AI tools for your website, marketing campaign tracking, and CRM, helping you find the best leads and close the biggest deals faster.
Let our AI bots gather information, qualify leads, and even collect reviews for you while you focus on other tasks.
AI lead scoring based on your preferred criteria. (REsimpli’s lead scoring locks you into their scoring matrix and what they think is best.)
Understand every detail of a property, opportunity, and recent convos in seconds with AI generated summaries – saving you precious time.
Call tracking is crtical to understanding the real performande of different lead generation campaigns. AI Call Insights make it even easier to turn those calls into real opportunities.
Instantly update your website copy to match your brand and stand out as unique without losing the main message or keyword optimization.
Make sure your text messages get through by automatically checking them for potential compliance issues.
The answer is it really depends. Both are great solutions custom-designed for real estate investors.
Carrot web is your online hub for motivated lead generation, and CarrotCRM is designed to help you effectively nurture and close those hot inbound leads. It’s not a tool for outbound prospecting.
REsimpli is a sprawling solution that tries to do it all, which may work for some investors but can be distracting, complicated, and overly featured for others.
Why not hop on a call to discuss your exact needs?
Because Carrot isn’t an “all-in-one” software, you can chose which products you want to use and pay for. You can use CarrotCRM as a standalone CRM integrated with your existing website, or you can get both a Carrot lead generation website and CRM. The choice is yours!
Yes, Carrot is more affordable than REsimpli. REsimpli’s cheapest plan starts at $199/month while the most affordable CarrotCRM+website subscription is only $168/month. You can also get a CRM-only subscription starting at $69/month!
Nope! Just visit carrot.com/crm-pricing to sign up and get started instantly!
You can sign up and start using CarrotCRM in just minutes! We include in-app onboarding guidance to help you get started right away, and all paid CarrotCRM subscriptions come with onboarding assistance, support, and an integration specialist.
Want to see CarrotCRM in action and how deep our features go? (We can share more stories about why some investors are leaving REsimpli in favor of Carrot.)
