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Content is not a single player sport. If you’re doing it alone… You’re doing it wrong.Aaron Orendorff
On this CarrotCast, Aaron Orendorff of iconiContent, doses out actionable advice and tools for investors and agents looking to improve their real estate content marketing campaigns in the year ahead.
How do you achieve quick business growth? One of the main ways is giving your audience high-value content.
But, how do you use content marketing correctly? How do you do it to where it actually builds value into your business to bring you the clients you need?
As a real estate investor, how do you create content that cuts through the clutter in your market, so you stand out as the expert?
At Carrot, we write and craft the content that builds credibility and achieves higher rankings in Google. We create evergreen content that will rank well for months or even years.
How would you love to create content today or this week or this month that brings you the leads for months or years to come?
Aaron Orendorff is going to make your life easier by giving you some content marketing ideas for real estate that you can use in your business to create content that breaks you free from the market and places you steps ahead of your competition.
You can learn more about Aaron at iconicontent.com
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Listen to this CarrotCast with world-renowned content marketer Aaron Orendorff…
4:30 – Aaron’s unconventional journey into content marketing.
7:30 – Why content marketing is so powerful and the importance of getting outside the “bubble” when creating your real estate content strategy.
10:20 – Trevor’s content background, path, and strategy.
12:25 – Aaron’s 3 part process for managing content.
15:05 – How to generate content marketing ideas for real estate.
17:00 – What online resources Aaron, and you can too, uses to write real estate content.
19:25 – Using Buzzsumo to come up with really strong real estate content ideas.
22:15 – Online tools that Carrot uses for topic and keyword research.
23:45 – Where to find quality writers so you can delegate your workload.
26:00 – Aaron’s 4 step process for laying out the structure for a piece of content.
31:25 – Why you need to come up with your own content marketing pillars; such as, video content or skyscraper posts.
34:00 – How to repurpose your content and why it’s such a valuable option.
41:10 – Carrot’s simple repurposing structure.
44:25 – Why it’s important to choose one type of content to produce when you’re first starting out with your real estate content.
46:45 – Aaron dishes out some advice for processes and systems for beginning content creators.