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Carrot Summit 2025 | From Click to Close: Mastering Lead Generation, Follow-Up, and Sales Negotiation

The market hasn’t just gotten harder for wholesalers & flippers —it’s noisier. Sellers have options, ad costs keep creeping up, competition is thick, and it’s getting harder to stand out.

What does this mean for you? The investors who invest in themselves and lock in a clear, what’s-working-now game plan (instead of burying their heads in the sand) will win.

That’s exactly what the 6th Annual Carrot Summit is built for:

August 27–29, 2025 · 8 AM–4 PM Pacific · Free & Virtual.

I thought I’d give you a sneak peek of what to expect. Here’s a glimpse into a few of my favorite sessions, and how to leave with a plan you can run with once Summit is over…

[ANNOUNCING] Carrot Summit 2025: Master Your Lead Gen & Deal Closing Skills

About Carrot Summit 2025

Carrot Summit 2025

What You Need to Know:

Theme: From Click to Close: Mastering Lead Generation, Follow-Up, and Sales Negotiation. 20+ Speakers. 20+ Mastermind-level Sessions.

When: August 27-29 2025, starting at 8 AM Pacific

Where: Virtually at Carrot.com/Summit

Cost: Free

Who it’s for: Investors, wholesalers, and flippers who want more motivated sellers, better conversations, and faster dispositions—without adding chaos to the business.


Day 1 — Learn The Top Lead Generation Methods From the Best Investors

Why Day 1 matters: If your pipeline’s drying up or your lead quality is slipping, this is where you fix it — Cutting-edge SEO, funnels that are proven to convert, and innovative strategies you’ve never heard of.

Session Spotlight #1: Alisa Scharf — Winning SEO in the Age of AI

Alisa helps guide SEO strategies for hundreds of businesses across the US and has had her finger on the pulse of AI search since before ChatGPT went mainstream. Alisa will share the data behind how search behavior is shifting, how your content needs to change, and which tactics work best to rank in AI search.

You’ll walk away with: the ranking tactics that work best in 2025, how to defend your top rankings, and a content plan that attracts sellers, not tirekickers.

Session Spotlight #2: Ryan Zolin — The New MLS Strategy

No paid ads. No spammy marketing. Learn how smart investors are partnering up with agents to tap into the MLS in ways you’ve never seen, and see Ryan’s “legal double-dipping” strategy in action.

You’ll walk away with: a repeatable MLS play that feeds motivated conversations—without burning cash.

*Register to see the full schedule


Day 2 — Follow-Up & Sales Negotiation (Where Deals Are Won)

Why Day 2 matters: If lead flow isn’t your bottleneck, it’s probably your conversion. Day 2 gives you the negotiation and follow-up frameworks that turn “let me think about it” into signed contracts.

Session Spotlight #1: Hostage Negotiator Teaches Tactical Empathy — Derek Gaunt & Marcella Oakley from Chris Voss’s Team

Former hostage negotiators show you how to get unresponsive sellers talking, lower defenses, and move stalled deals forward—without pressure tactics.

You’ll walk away with: exact language patterns that earn trust and surface real objections fast.

Session Spotlight #2: Henry Washington — Analyze Like a Pro: How to Break Down Deals Without Losing Your Shirt

No more “gut feel” offers. Henry breaks down a clean, fast way to analyze deals that protects margin and speeds up decisions.

You’ll walk away with: a tighter underwriting rhythm so you can make better offers in less time.


Breakouts You Don’t Wanna Miss:

This is just a sneak peak of sessions we’ve never covered before. But grab your spot here to see the full schedule.

  1. Kiley NewboldHow We Built a $1M Motivated Seller Funnel (And What You Can Steal From It)
    The blueprint behind a proven, seven-figure funnel from a leading Carrot member: the ads, the landing pages, and the follow-up. Take the pieces that fit and plug them into your marketing.
  2. Trevor Mauch & Taylor LondonPretty vs. Powerful Sites: Double Your Leads w/ No Extra Visitors
    Stop bleeding conversions. Specific site tweaks you can deploy this week to turn existing traffic into more forms and calls.
  3. Ryan DosseyRookie Mistakes Playbook: 20+ Derailers (and How to Avoid Them)
    Shortcut years of pain. Systems, hiring, marketing, and money mistakes that trip up both rookies & seasoned investors.
  4. Jamil DamjiComp Like a Pro: Make Better Offers in Half the Time
    A faster comping flow → tighter offers → more accepted deals. Get the cadence and criteria Jamil uses when speed matters.

“Can’t Catch Every Session?”

We’ve got you. After registering, you can unlock every session, breakout, and keynote for just $99 to watch any time you want—plus all past Summit recordings. (*Day 3 VIP session only included in the VIP bundle)


Go Deeper with the All-New VIP Experience

All-new for 2025: Join us for an intensive workshop with expert-level coaching from our very own CEO, Trevor Mauch, on how to run your business with clarity & confidence. Leave with a finished plan—not just notes. Check out the full

VIP Access — $697 (normally $4,325) includes:

  • All Summit Recordings (2019–2025, 100+ hours of tactics and playbooks)
  • 4 Months of Carrot with the features you need to rank & convert
  • Free Carrot CRM Access to manage leads easily & automate your follow-up
  • Private Day 3 Working Session w/ Trevor — sleeves rolled up, road-map built, bottlenecks removed

All of that, plus:

  • Brand New Summit Companion Guides:
    • Legal Double-Dipping Deals w/ Ryan Zolin (stack commissions & cash flow—legally)
    • The Dispositions Playbook w/ Dean Rogers (scale with repeatable cash deals)
    • The 9-to-5 Exit Plan (practical path to freedom)
  • The Agency Aligner (plug-and-play hiring system for an ROI-driven team)
  • R.E. Investor’s Revenue Unlock (remove the hidden profit leaks)
  • Custom AI – TeamOS GPT (workflows that make your team actually faster)
  • Custom AI – REI Marketing Copy GPT (deal-specific copy in minutes)
  • Carrot’s 3 Leads Per Day SEO training
  • Carrot’s 30-Day Challenge (get up & running fast w/ Carrot)
  • $1.2M Google Ads Campaign (plug-and-play for motivated house sellers)

The Bottom Line

If you’re serious about investing in yourself — creating real lead flow and honing your negotiation skills, this is the place to do it.

We’d love to see you there. 👉 Lock in your seat at Carrot.com/Summit.

Brady Winder

Content Strategist for Carrot.com & Host of The Evergreen Marketing Podcast. Loves helping business owners create sustainable lead generation through compelling content.

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