We’re officially in the last quarter of 2025 (how did that happen?). And while Q3 included a good chunk of the summer, we didn’t spend the whole time on vacation! Instead, we were busy releasing new features and improving existing ones. Here’s a recap of some of the highlights from Q3 2025.
Key Takeaways
- New Carrot website subscriptions now include a mix of website, SEO, and content tools, plus integrations, with every price point.
- Carrot offers CarrotCRM AI features and built-in Call Tracking.
- Several small features and improvements were released to improve page load speed and overall performance for all Carrot websites.
Table of Contents
- New Subscriptions
- New Features
- Performance Improvements
- LLMs.txt for AI Discoverability
- Google Maps Load Time
- Hide or Show Website Elements Based on Screen Size
- Speed Improvement for Google Analytics Users
- What’s Coming from Carrot in Q4 2025?
New Subscriptions
If you’ve looked at the Carrot pricing page lately, you might have noticed some changes. We’ve simplified our subscriptions so you get more baked-in features with fewer add-ons.
(If you’re a current Carrot member, don’t worry, your subscription is staying exactly the same. But if you want to change to one of the new plans, connect with our Support team using the live chat.)
Our new subscription model follows a traditional “good, better, best” approach, giving you more features as you move up. But we made some critical changes to ensure that you’re successful no matter which Carrot subscription you choose!
A few notable changes include:
- Every Carrot subscription now comes with a mix of website, SEO, and content tools — no add-ons required. Key features like on-page SEO recommendations and the unique content scoring tool are included with the Starter subscription, ensuring you’re set up for SEO success from day one.
- Integrations are now included! This change was the direct result of feedback from existing members. Carrot isn’t an all-in-one solution and we pride ourselves on letting you integrate your favorite tools. So we’re living by our ethos and including integrations with your subscriptions so you can build your ideal online lead generation hub.
- Every Carrot subscription comes with Call Tracking!
New Features
We’re always looking for ways to improve Carrot, and last quarter saw a couple of very exciting feature releases!
CarrotCRM AI
The first set of CarrotCRM AI features technically came out in late June. But in case you missed the announcement in the haze of summer, it’s worth repeating here.
CarrotCRM — a best-in-class CRM for real estate investors, formerly known as InvestorFuse 3.0 — offers a range of AI tools that highlight the most motivated leads, instantly surface critical information, and save investors hours of manual work.
Want to see for yourself? All CarrotCRM users can try AI Lead Scoring and AI Summaries for free on five opportunities!
Call Tracking
Understanding where your leads come from and which source generates the most deals is critical to smart marketing and budgeting. Why spend a lot of money and time on a lead source that never converts?
Dedicated landing pages and forms are good for tracking online leads, but what if a lead calls you, either because they got your phone number from a piece of offline marketing (like direct mail) or because they found your phone number on your website but simply prefer to call than fill out a form? You can ask where they heard about you, but that information isn’t always reliable.
With call tracking, you know without a doubt what piece of marketing drove that call. And now, Carrot members can access call tracking right within their website platform! With just a few clicks, you can get dedicated phone numbers for each of your marketing campaigns, and an insightful dashboard to pinpoint which campaigns are most successful.
Performance Improvements
Carrot’s top priority is making sure you have the best performance possible. But what exactly does performance mean? It means that Carrot websites are intentionally designed to load fast, be secure, show up when and where people are searching, and convert website visitors into leads. Here are some recent updates that ensure top-notch website performance.
LLMs.txt for AI Discoverability
We all know that AI search tools are becoming more popular. And built-in AI search results in Google are impacting the SEO landscape. To help Carrot members adjust to these shifts, we’ve now implemented LLMs.txt files on all Carrot websites.
These files follow best practices for LLMs (large language models, the power behind AI tools) and include information such as site info, pages, and posts in a format that is easy for AI tools like ChatGPT and Gemini (Google’s AI search feature) to understand. The goal is to give the content on your website a better chance of showing up in AI answers when someone asks a related question.
While the professional jury is still on on whether LLMs.txt files directly impact AI results, the way language models ingest information is changing everyday. Having an LLMs.txt file in place on your website ensures it’s formatted in a way that’s easily readable for AI.
Google Maps Load Time
Embedding a Google map is a popular feature on real estate websites, but it can slow down your site load speed… which is bad for conversions. If your page takes too long to load, visitors are likely to hit the back button and look at a different site. The more visitors who bounce from your site, the more Google thinks there’s an issue, meaning you’ll start dropping in search result rankings. Overall, slow page speed is bad for business. We implemented a change in September to address this issue.
We built a new drag-and-drop website element that replaces embedded Google Maps with a look alike option that doesn’t slow down page load speeds. In the past, when you embedded a Google map onto a webpage, it was live and interactive right away. This requires javascript to load with the page, slowing down overall page speed. The new Google Maps block pattern shows a preview of the map using your specific address. The map looks the same to a visitor, but doesn’t become interactive until the visitor engages with it.
This one change improved site speed from 72 (a yellow warning score) to 90 (green)!
Hide or Show Website Elements Based on Screen Size
According to our data, 50% of visitors come to Carrot sites from desktops and 50% use mobile devices. That means your site needs to look good and perform well on all types of screen sizes. But you’re not a web designer, so how do you make sure that happens? Stop stressing over your design and let our built-in features handle it for you.
One of our Q3 updates is the ability to show or hide certain parts of your website based on the user’s screensize. For instance, you can have an eye-catching arrow pointing to a form on the desktop view, but hide that element on mobile to make sure the form isn’t pushed too far down the page. This feature makes it fast and easy to ensure your site looks great and performs well on both desktop and mobile!
Speed Improvement for Google Analytics Users
Carrot websites have a certain amount of metrics built in, but the power of data and insights really shines when you have Google Analytics (GA) connected to your site. This allows us to pull even more data into your in-Carrot reporting dashboards. (Trust me, as a professional marketer, you 100% should have Google Analytics connected to your site!)
But, just like embedding Google Maps, connecting GA is notorious for potentially slowing down your page load speed. To address this and improve your page speed, we now delay Google Analytics script loading by two seconds. This gives your pages a head start before analytics loads, allowing visitors to see critical information quickly.
On average, sites see a 5–10 point improvement on PageSpeed Insights scores from this optimization. This means stronger Core Web Vitals and better signals to Google — all of which helps your SEO and general visitor experience.
Want Even More Performance Improvements?
Want to dive even deeper into improving your website’s performance? Join Carrot’s Official Facebook Community – Evergreen Marketing for Real Estate, where we share results from Carrot Labs, our pet project where we continuously test new ways to improve performance.
What’s Coming from Carrot in Q4 2025?
We have even more great updates coming in the next few weeks and months!
More Design Customization
Carrot website templates are designed very specifically for optimal lead conversion. We’ve literally spent years testing into our templates (there’s a reason we recommend the pages we do and have the navigation in a certain order … it’s because it improves conversion!).
But you’ve been asking for ways to make your site look more unique and stand out from other Carrot-hosted sites. And we heard you.
In May, we released new drag and drop block patterns — pre-built sections that you can use to add content, images, FAQs, testimonials, and more to your site in just seconds. Pick your favorites, put them wherever you want on the page, set your custom colors, and choose from hundreds of pre-loaded icons. Using these block patterns is a great way to customize the look of your site while maintaining its performance and hitting all your credibility factors.
In Q4, we’re giving you even more template options, design elements, and customization options to make your site really stand out while maintaining its performance. Stay tuned, I expect the new templates to be released in early Q4!
Property Analysis & Offer Recommendation AI
We aren’t done with CarrotCRM AI features! The next iteration will take Carrot’s Market Scout, property reports, and AI Summaries to the next level with an AI feature that analyzes an opportunity and suggests a good offer price based on your business parameters.
Make sure you start the video at 54:30!
See you in Q4!
That’s just a little preview of what we’re working on to close out the year. If you want to stay in the know and get some additional resources (like AI prompts to accelerate your business), make sure you’re part of Carrot’s Evergreen Marketing for Real Estate Facebook Group!