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One-Time PPC Management – Tips to Manage Your Account

Google Ads can be a daunting task. So to assist you in self-managing your campaign, here are four tips you can use to help self-manage your Google Ads campaign:

1. Bid Adjustments – Keywords

Follow along to see how you can adjust your keyword bids in order to achieve stronger lead-generation.

google ads new columns

2. Use the Search Terms Report

The search terms report is a value tool not only add keywords but also to add negative keywords.

Find your search terms by clicking on the Keywords column, followed by clicking on the Search Terms tab.

How to Use AdWords Search Term Report

3. Bid Adjustments – Device

In this video, we walk you through device bidding in Google Ads. You have the option to either increase or decrease a bid adjustment on computers, mobile phones, and tablets.

How to Adjust Device Bids in AdWords

4. How to Add or Exclude Target Locations

In this video, we walk you through how to add or exclude locations to your Google Ads campaign.

How to Add or Exclude Target Locations in AdWords