Chapter 7: 4 SEO Keyword Tracking Tools For Easily
Optimizing Your Real Estate Website Rankings

SEO is a lot of work — there are no two ways about it. You have to create content, optimize that content, publish that content, promote that content, make sure your website is wicked fast, converting as it should, and tons more…

Fortunately, the real estate agents and investors who focus on SEO for the long-term are the ones who build the biggest, most amazing businesses.

So it is worth your time and investment.

Still, how can you make it all happen quickly and with as little sweat as possible? By tracking your keywords and making strategic changes to your content based on the data you receive from keyword ranking tools.

What is Keyword Rank Tracking?

Keyword tracking is checking rank positions of your real estate keywords in search engine result pages (SERPs). These keywords include the following types:

  • Keywords that are used on your website.
  • Other keyword terms you haven’t optimize.
  • Keywords that your competition ranks for.

Keyword tracking is about analyzing the organic positions of keywords in time. It’s based on current rankings and historical data, so you can analyze the progress and the impact from your organic traffic.

Free SEO Keyword Bible Download

Why You Should Care About Tracking Your Keyword Rankings

Keyword tracking is an essential part of the SEO workflow. Tracking will give you information to take actionable steps to improve your website traffic and increased lead generation. Keyword rankings remain one of the most important KPIs in SEO.

But, don’t focus only on the positions. You need to understand how the keyword positions influence your overall organic traffic potential. Not all keywords have the same traffic volume. It’s a good idea to include long-tail keywords as well as trying to rank for more competitive terms.

You can also find “low hanging fruit”:

  • Keywords ranking on page two
  • Competition keywords
  • Keywords ranking 4-10

Look to see if you’re ranking on page two for any keywords. Then add some content, add internal linking, and optimize the existing content to give you a boost to page one.

Also, track your competition. When you’re tracking keywords, keep an eye on the keywords your competition is using and stay ahead of them by producing strong content that sets yours apart from theirs.

Your keyword ranking answers will lie within using some of the tools mention below. They can make keyword tracking dead-simple.

So here are four SEO keyword ranking tools that you’re going to want to take advantage of.

Tools to Check Your Keyword Rankings

1) SEMrush (Limited Free Plan. Paid for Full Service)

SEMRush keyword tracking tool

SEMRush calls its keyword tracking “Position Tracking”. Their tool allows you to track your website’s ranking for target keywords in the Google top 100 organic and paid results. You can receive daily updated data showing how your optimization efforts help your keyword rankings progress over time.

You can also track your competitors’ keyword rankings using a side-by-side comparison of your rankings versus others and highlights the keywords you need to focus on.

2) Ahrefs (Paid Service)

ahrefs keyword tracking tool

Ahrefs is more than just a keyword ranking tool. But, if that’s all you need, it’s keyword rank checker tool allows you to see your keyword rankings as well as any website of your competitors. They also break down desktop and mobile rankings for your target keywords.

3) SmallSEOTools Rack Checker (Free)

seo keyword ranking tools

If you’re looking for a “simple” way to track your real estate keyword rankings, SmallSEOTools rank checker might be for you. As you can see from the image above, you can check your rankings based on the keywords for your choice. You can toggle between desktop, tablet, and mobile devices and download your rankings in spreadsheet format.

4) Carrot Keyword Ranking Tracker (For Carrot Members)

Carrot Keyword Ranking Tracker

Imagine that you’re writing content every week, you’re publishing that content, and you’re optimizing it to rank for some seriously high-value keyword phrases.

Then imagine that you start seeing some organic traffic to your website — WooHoo!

But imagine that you don’t know where that traffic is coming from because you have no way of tracking your rankings. You don’t know which pages are ranking or what phrases they’re ranking for and, because of that, you can’t replicate your results.

It would be kind of self-defeating, huh?

Well, that’s why at Carrot, we created the SEO keyword ranking tracker. All you have to do is enter in the keyword phrases that you’re trying to rank for and we’ll automatically track your results for you, just check your dashboard when you’re wondering how if your SEO efforts are paying off.

Free SEO Keyword Bible Download

Keyword Tracking Best Practices

To get the most of keyword rankings, you need to understand that ranking #1 for each keyword should not be your only priority.

If you obsessively track your keyword rankings, you’ll lose time that can be invested in actually improving your positions.

The goal of keyword tracking is to check the overall progress of keyword positions and their impact on your organic traffic.

There might be times you’re keywords ranking on the highest positions will bring less quality organic traffic than other f five keywords for which the website ranks for towards the middle of the first page. On the flip side, a drop of one of your most important keywords can be more critical compared to significant positions’ increase of other keywords.

To know this, you need to keep records of your changes and have a clear picture of the potential traffic. Using one of the tools above allows you to keep clear records. Or, simply create your own spreadsheet and keep track of your movements from there.

Follow Your SEO Keyword Ranking Closely

There are many other SEO keyword tools you can use. Pick one that fits both your needs and budget.

The longer you record results and the more detailed keyword tracking becomes will help you determine which keywords are going to provide you with the most meaningful organic traffic.

In summary:

  • Create actionable steps to take from the keywords you’re tracking.
  • Stay aware of your competition to ensure that you can understand whether your content needs an upgrade or finding weak spots to overtake them in keyword rankings.
  • Create keyword buckets that provide insights into your other marketing strategies. Keywords can be used for paid traffic as well as direct mail.
  • Use a keyword tracking tool to aid your marketing efforts and inform yourself or your team with better insights and strategies.

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