AdWords can be a daunting task. So to assist you in self-managing your campaign, here are four tips you can use to help self-manage your AdWords campaign:
1. Bid Adjustments – Keywords
Follow along to see how you can adjust your keyword bids in order to achieve stronger lead generation ad positions. Depending on your monthly/daily budget, we’ve found that achieving the average ad position between 2 and 3 have shown the best lead generation numbers while maintaining a good cost per click number. Ad position number one can sometimes cost double what the ad position two or three can cost, but doesn’t necessarily drive more leads.
**Update** On September 30, 2019, Google Ads removed the Average Position column. Watch the second video titled “Google Ads Top and Absolute Top Impression Percentage” for more direction and information on how to manage your keywords going forward.
“Google Ads Top and Absolute Top Impression Percentage”
2. Use the Search Terms Report
The search terms report is a value tool not only add keywords but also to add negative keywords.
Find your search terms by clicking on the Keywords column, followed by clicking on the Search Terms tab.
3. Bid Adjustments – Device
In this video, we walk you through device bidding in Google Ads. You have the option to either increase your decrease a bid adjustment on computers, mobile phones, and tablets.
4. How to Add or Exclude Target Locations
In this video, we walk you through how to add or exclude locations to your Google Ads campaign.