Carrot Brand Guidelines

We have created some simple brand guidelines to help you start with the right files and colors when talking about Carrot. If you have any questions, please contact us directly via email at support@carrot.com

Brand Name

When talking about us, please refer to us with this specific capitalization, spacing and terms:

Carrot, or carrot.com

Please do not call us: investor carrot, agent carrot, on carrot, OnCarrot, or any other variation.


Product Names

Currently, Carrot has two product offerings.

InvestorCarrot and AgentCarrot

Please refer to these products with the specific spelling (no space between Investor/Agent & Carrot).

Logo Spacing

Carrot Logos

When displaying a Carrot logo, leave at least 1/4 the height of the logo as margin between other text and borders on all sides of the logo.

carrot-logo-spacing

Carrot Mark

When displaying the Carrot mark, leave at least 1/4 the height of the logo as margin between other text and borders on all sides of the logo.

carrot-logo-spacing-mark

Note: Do not add to, rotate, recolor, or otherwise modify the Carrot logos.

Logos and Background Colors

The colored logos below can be displayed only on white backgrounds, and grey no darker than #eee

The white logos can be displayed on colored backgrounds. Please use brand primary and secondary colors as backgrounds whenever possible.

White Logos

Brand Colors

Brand Primary Colors

#f7931e

#ee7d20

#269526

Brand Secondary Colors

#d74e26

#006837

#388ed1


Gradient Backgrounds

Subtle gradients can be combined from primary and secondary brand colors to give more depth to background elements and increase contrast for text overlays.

primary orange & secondary red

primary bright & dark orange

primary & secondary green


Type

Logo

Main Typeface: Proxima Nova

Website

Typeface: Proxima Nova

Products

3 Lead Per Day Training

3 Lead Per Day

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Posts2Profits – Craigslist Training

Carrot_Craigslist_Branding_Horizontal

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