Carrot Brand Guidelines
We have created some simple brand guidelines to help you start with the right files and colors when talking about Carrot. If you have any questions, please contact us directly via email at support@carrot.com
Brand Name
When talking about us, please refer to us with this specific capitalization, spacing and terms:
Carrot, or carrot.com
Please do not call us: investor carrot, agent carrot, on carrot, OnCarrot, or any other variation.
Product Names
Currently, Carrot has two product offerings.
InvestorCarrot and AgentCarrot
Please refer to these products with the specific spelling (no space between Investor/Agent & Carrot).
Logo Spacing
Carrot Logos
When displaying a Carrot logo, leave at least 1/4 the height of the logo as margin between other text and borders on all sides of the logo.
Carrot Mark
When displaying the Carrot mark, leave at least 1/4 the height of the logo as margin between other text and borders on all sides of the logo.
Note: Do not add to, rotate, recolor, or otherwise modify the Carrot logos.
Logos and Background Colors
The colored logos below can be displayed only on white backgrounds, and grey no darker than #eee
The white logos can be displayed on colored backgrounds. Please use brand primary and secondary colors as backgrounds whenever possible.
Colored Logos
White Logos
Brand Colors
Brand Primary Colors
#f7931e
#ee7d20
#269526
Brand Secondary Colors
#d74e26
#006837
#388ed1
Gradient Backgrounds
Subtle gradients can be combined from primary and secondary brand colors to give more depth to background elements and increase contrast for text overlays.
primary orange & secondary red
primary bright & dark orange
primary & secondary green
Type
Logo
Main Typeface: Proxima Nova
Website
Typeface: Proxima Nova
