25 Ideas for Dominating Your Real Estate Market (Without Even Leaving Your Desk)

You’re looking for ways to dominate your real estate market…

When people think of buying or selling their home (depending on what kind of real estate pro you are), you want them to think of your name. You want them to give you a call. And you want them to work with you.

Of course, that’s easier said than done.

Because there’s a lot of other real estate pros in the area who are fighting for the same attention.

Fortunately, you don’t have to win all of the attention to dominate your market – just most of it.

And the best part is…

You don’t even have to leave your computer to get started.

In fact, here are 25 ideas for dominating your real estate market from where you’re sitting right now.

1. Build immediate trust on your website

What's Your Credibility Score? Ranking Your Real Estate Website

We talk about this a lot at Carrot. And that’s for a good reason: if people don’t trust you just a few moments after they arrive on your website, then there’s about a 0% chance that they’re going to work with you. Nowhere is trust more important than in the real estate niche, where large amounts of money and emotional tension are at play.

And people will only work with real estate agents and investors that they trust can solve their problems.

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2. Build backlinks to your website

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Backlinks do a few things really well. First of all, they generate more traffic to your website from the place that you received the backlink. Then, they increase your domain authority (for Google rankings) so long as you received a high-quality backlink. And they increase the number of people who know about your business.

A bit of PR never hurt anyone. And a bit of well-placed, SEO-primed PR has helped many businesses rise to the forefront of their market’s mind.

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3. Do consistent Facebook Live videos

First Time Buyer Tips & Advice

Facebook Live is as tantalizing to watch as it is nerve-wracking to record (for the camera-shy). Fortunately, with a bit of practice, you’ll be making confident Facebook Live videos in no time. Just create a healthy cadence and get in front of your social media audience more regularly.

The more that people see your face online and hear you talk about their problems and your solutions, the more familiar that your market will be with you.

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4. Post on social media consistently

real estate posts on social media

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The most powerful marketing tactic (still today) is word of mouth. And perhaps there’s no better way to generate consistent word of mouth around your brand name and the service you offer than by staying in front of your audience.

Fortunately, posting on social media consistently allows you to stay in front of your audience without even leaving the comfort of your desk chair.

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5. Call other real estate professionals in the area to collaborate

collaborate with other real estate professionals

As the market gets increasingly competitive in 2019 and the economy takes a slight downturn, collaborating with other professionals in your market might just separate the winners from those who starve. Don’t be afraid to collaborate with other real estate agents and investors in your area to make the most of the market that you find yourself in.

Sometimes, the best way to dominate your market is to team up with those who’re already dominating it.

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6. Message 100 friends on Facebook and tell them what you do

use facebook for your real estate business

If you really want to generate word of mouth, then spend a bit of time sending messages to your friends on Facebook and telling them about what you do. Maybe you’re offering a new service that you can announce to people or maybe you just want to tell people that you’re currently looking for new clients.

Either way, a Facebook message can go a long way in generating word-of-mouth for your business within your target market – especially if you personalize each message.

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7. Set your email signature to explain what you do

real estate agent email signature

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If you’re like me, then you send at least 3-5 emails every day. Believe it or not, every single one of those emails is an opportunity to gently advertise what you do and who you are.

By setting your email signature to automatically populate with business-card style information, you can remind people of your company every time you send an email.

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8. Set your social media bio to explain what you do

real estate professional Facebook intro

Similar to your email signature, your social media bios are just waiting to be exploited for your market domination. When someone clicks to your profile to find out more about you (and trust me, they do), you want them to quickly know who you are and what your business does.

A quick bio that describes your real estate expertise ensures you don’t miss lead-gen and word-of-mouth opportunity on your social media profiles.

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9. Listen to a mindset-focussed podcast for 30 minutes

real estate podcasts

Often times, becoming the most successful real estate investor or agent in your market is simply a matter of believing you can do it – believing that you are the best.

I know it sounds cheesy, but mindset is crazy powerful for building the business of your dreams and pulling in more leads than you can handle. And a podcast is a great way to test and refine your mindset regularly.

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10. Optimize the keywords on your website for search engines

real estate website seo rankings

The most thorough way to dominate your market is to be the first result that prospects see when they type “real estate agent” or “sell my home fast” into Google. If you’re not on the page when people do that, then you have a very small chance of being a significant force in your market.

People go online to find everything, including a real estate professional to work with. You need to show up at the top of Google results. And to do that, you need to optimize your website to rank in search engines via strategic keyword placement.

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11. Set a budget and invest in PPC

 

ppc budget requirements

If you want to increase the number of leads that you’re getting to your website quickly and you have some money to invest, then PPC might be a great option for you. Whether you choose Facebook or AdWords (the two most popular options), PPC can start generating more leads immediately, increasing your business profitability and market authority.

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12. Enhance the “About” page on your website

business website credibility

Did you know that the “About” page on any given website is the third most-viewed page? People don’t just want to know what you do or how you do it, they want to know who you are, as well. By spending more time on your “About” page – adding core values, a mission statement, and personal pictures – you’ll stand out from competitors who didn’t spend extra time on their “About” page.

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13. Write weekly blog posts

write blog posts for real estate

Writing and publishing weekly (or monthly) blog posts on your website gives you and your audience something to talk about. It gives you something to share on your social media accounts and your audience something to comment on. That’s good – the more interactions that you have with people in your target market, the more people who will view you as the real estate expert in their area.

Plus, publishing consistent blog posts can also help with your Google rankings and building trust with people who arrive on your website.

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14. Do a case study video with a past customer

SF Real Estate Agent Testimonial - Beverly Barnett, Top Realtor

Case studies are powerful. When a prospect arrives on your website, one of the first things that they’re asking themselves is, “Can I trust this person to solve my problem and have my best interest in mind along the way?”

How they answer that question will play a large role in determining whether they decide to work with you or not.

Fortunately, you can help them say “Yes” to that question by filming and publishing case study videos of people you’ve worked with in the past and their wonderful experiences.

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15. Make your phone number easy to find on your website

Carrot Hemlock design

When someone on your website is ready to take action, the last thing want to do is send them digging for your phone number. To avoid losing leads who want to call you on the phone, put your phone number somewhere on your website that makes it easy to find.

This alone might not dominate your entire market. But when you’re playing against big competitors, details matter.

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16. Use a low-commitment opt-in form on your website

low commitment real estate form

When someone arrives on your website, you want to make it as easy as possible for them to take the first step. At Carrot, we’ve found that a simple form like the one above with address, phone number, and email is a great starting place. It’s enough to qualify the person (having three different fields) but not so much that it’ll stop someone who’s seriously interested in your service.

By putting a form like this on your own website, you decrease the amount of lost convert-able leads to your website and increase your market domination – even if just slightly.

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17. Write incredible sales copy

house seller website test

Words matter. And perhaps nowhere do words matter more than when you’re trying to convince someone who doesn’t even know you to work with you.

Often, the real estate professional who writes the best sales copy and speaks directly to their target market will win the day. Consider spending a bit more time on your own website’s sales copy to make sure every word is compelling and persuasive.

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18. Publish high-quality house photos (or low-quality photos)

high quality real estate images

If you’re a real estate agent, then posting high-quality photos on your Facebook page, website, and house listings is critical. Several studies have shown that high-quality photos can increase how quickly a home sells and what price it sells for.

If you’re a real estate wholesaler, on the other hand, then consider posting photos of a home that’s in distress (when looking for sellers). Motivated sellers want to know that you will truly consider buying any home. And a picture of a terribly distressed house is a great way to convince them of that.

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19. Add IDX to your website

idx for real estate websites path

If you’re a real estate agent, when someone arrives on your website, there’s a good chance that they want to see some house listings. One, because that means you’re actually a real estate agent and not some kind of a poser. And two, because everyone loves browsing through house listings (most of all, your target market).

Your high-performing competitors are using IDX, so you probably should be too.

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20. Encourage reviews on your Company Facebook page

People trust reviews just as much as they trust recommendations from friends. Think of your own experience: before you buy a movie, eat at a restaurant, stay at a hotel, or buy a book, you read the reviews.

And how much BIGGER of a decision is buying or selling your home? Sure – people won’t decide entirely if they’re going to work with you based on your reviews, but your reviews (or whether you have them at all) will play a big part during the prospect’s early decision making process.

Facebook is a great place to collect and advertise those reviews.

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21. Create market-specific landing pages

real estate website form

One of the best ways to convince people that you’re the best person to solve their problem amidst a whole sea of competitors is by targeting them specifically. Rather than simply having a website which targets your city, create different landing pages that target different parts of that city.

There’s probably an entire pool of prospects who are interested in river-side houses, houses by the golf course, wooded homes, or homes in the mountains.

By niching your market down even further with market-specific landing pages, you can speak directly to those people and increase their chance of working with you.

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22. Run free ads on Craigslist

Real estate Craigslist ad

Craigslist is a great place to find buyers and sellers. Mainly, because it’s one of the first places that many people go when they start looking for a piece of real estate to buy. Plus, the ads are free to post.

Post consistently with pictures of the homes you’re marketing and voila, you’re battling on one more front that your competitors are probably ignoring.

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23. Create a sales script to increase close rate

real estate sales script

A sales script for your phone calls and email follow up doesn’t just increase efficiency, it can also increase sales. By thinking about the pain points your prospects have and what makes them tick before getting on a call with them, you can avoid losing a deal because you forgot to say something important until after the call was over.

Phone calls are still a big part of the real estate game, and how you handle yourself on the phone (with efficiency and salesmanship) is critical to your success.

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24. Delegate “busy work” to an Executive Assistant

Hiring a real estate executive assistant

If you want to build a company that goes well beyond solopreneurship, then you need to delegate “busy work” to someone else. “Busy work” is the stuff that has to be done, but it doesn’t need to be done by you. Someone else can take it over relatively quickly and have the same impact.

To grow your business and focus on more important things, outsource the “busy work” to a VA or in-person assistant.

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25. Study your market

study your real estate market

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He who knows his market best dominates the market.

Truth is, the agents and investors who know their market the best – who they are, what they like, how they think, how they talk, where they hang out – are the ones who will dominate their market.

Why?

Because those are the people that will most easily sell their services to the market. They understand the market’s pain and they position their service strategically to serve that pain.

If you’re at a loss for how to beat your competition, then spend some time studying your market. Visit forums, Facebook groups and pages, or make some phone calls and ask relevant questions.

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Conclusion

The truth is, to dominate your market, you have to change what you’re currently doing – what you’re doing to generate leads and revenue is great for where you’re at, but it’ll never take you where you want to go.

That’s the truth about everything in life. If you want to go somewhere new, then you have to make some changes.

And the 25 above ideas will get you on the right track for dominating your market, without even leaving your desk.

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